@mequoda 1 7 pillars of digital publishing success understanding integrated digital publishing
TRANSCRIPT
@mequoda1 @mequoda
7 Pillars of Digital Publishing Success
Understanding
Integrated Digital Publishing
"Freedom of the press is guaranteed only to those who own one".
- AJ Liebling
Gutenberg Era vs. Jobs Era
Gutenberg Era vs. Jobs Era
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Digital Publishing Trends
US Household Internet Usage
2015: 78% US HH Penetration
US Population is Aging
In 2020, 45-84 year old adults will number 131M
Up 41%
Source: U.S. Census Bureau, 2004
Media Consumption vs. Spend
Print Media Economics are Upside Down
US Internet Activity
92% use email
92% use search
65% use social
US Search Activity
92% of adults search
59% do it daily
US Email Usage
92% of adults email
61% do it daily
US Social Usage
Facebook Now Dominates Social Time Spent
Mobile Web Usage Growing
Mobile Web to Exceed Desktop Web in 2015
US Tablet Growth
1 in 3 Americans Will Own a Tablet by 2016
112.5 by 2016
Consumer Spending on Content
Source: PwC Global Entertainment And Media Outlook
Digital Content and Tablets are Spurring Growth in Global Consumer Spending on Content
CAGR
Consumer Spending on Books
Digital Book Sales Spurred Industry Turnaround in 2010
digital
Source: VSS Forecast 2010 Consumer Book Publishing
100 print books sold
105 kindle books sold
FOR EVERY
Consumer Spending on Magazines
Industry Experts Predict a Magazine Industry Turnaround in 2012
Source: VSS Forecast 2010 Consumer Magazines
Consumer Spending on Digital Magazines
By 2015, Industry Experts Predict Consumer Spending on Digital Magazines Will Exceed 611M
Source: PwC Global Entertainment And Media Outlook
Digital Magazine Retailers
While Book Industry Comeback Largely Powered by Amazon, Magazine Industry Turnaround Will Be Powered by Apple, Amazon, B&N, Zinio and Others
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7 Pillars of Digital Publishing Success
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Measurement
$ 5, 2 3 9, 2 8 1
3 7 3, 1 1 8
$ 1 4. 0 4
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Content
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Community
PREMIUM CONTENT
EMAIL & SOCIAL MEDIA
WEBSITE
305K
743K
8.4M
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Commerce
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Findability
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Usability
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Shareability
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Digital Content Marketing
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3-Step Marketing System
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Mequoda Content Marketing Standards
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Mequoda Content Marketing Adoption Rate
Source: 2011 Mequoda 500 Study
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Don Nicholas
Chief Executive OfficerMequoda Group, [email protected](508) 358-9689
Kim Mateus
Chief Content Officer Mequoda Group, [email protected](571) 313-8779
Thank You
www.mequoda.com/dpb12