@mequoda 1 creating, curating and publishing insanely great digital content
TRANSCRIPT
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@mequoda1 @mequoda
Creating, Curating and PublishingInsanely Great Digital Content
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Inventory of What You Sell
Google Visibility
Affinity Content Calendar
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@mequoda4 @mequoda
Inventory of What You Sell
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@mequoda5
Gardens Daily Brand Wheel
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@mequoda6
About Gardens Daily: Product Sales Strategy
Legacy Product = Magazine
Expansion Products = Books, Videos, Digital Magazine & Live Events
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@mequoda7
About Gardens Daily: Sponsorship Strategy
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@mequoda8 @mequoda
Google Visibility Report
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@mequoda9
Defining Your Online Taxonomy
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@mequoda10
Research Keyword Popularity
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@mequoda11
Keyword Architecture
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@mequoda12
Research Keyword Popularity
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@mequoda13
Researching Keyword Popularity
Google Adwords Keyword Tool
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@mequoda14
Researching Keyword PopularityGoogle Adwords Keyword Tool
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@mequoda15
Researching Keyword Popularity
Google Adwords Keyword Tool
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@mequoda16
Researching Keyword Popularity
CSV file
in Excel
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@mequoda17
Researching Keyword Popularity
Annual Searches = Monthly*12
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@mequoda18
Differentiate Keyword Competition
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@mequoda19
Differentiate Keyword Competition
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@mequoda20
Differentiate Keyword Competition
Google.com Search Engine
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@mequoda21
Differentiate Keyword Competition
Why Exact Match Counts are Best
“azalea care” 4,920
azalea care 1,450,000
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@mequoda22
Differentiate Keyword Competition
Indexing Supply and Demand
Keyword Competitive Index = Annual Searches / Google Listing
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@mequoda23
Organize Keyword Research
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@mequoda24
Organize Keyword Research
Defining your Keyword Clusters
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@mequoda25
Organize Keyword Research
Importing Keyword Clusters Into Keyword Universe
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@mequoda26
Organize Keyword Research
Google Position
Based on Ranking
GoogleVisibilityIndex
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@mequoda27
Organize Keyword Research
How to Calculate GVI(Google Visibility Index)
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@mequoda28
Organize Keyword Research
Importing all keywords into the GVR - Ubers
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@mequoda29
Organize Keyword Research
Importing all keywords into the GVR - Primaries
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@mequoda30
Organize Keyword Research
Turning Keywordsinto WebsiteArchitecture
Primary Keywords = Topic Pages
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@mequoda31
Track Your Results
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@mequoda32
Track Your Results
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@mequoda33 @mequoda
Master Content Plan
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@mequoda34
Defining Your Master Content Plan
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@mequoda35 @mequoda
Affinity Content Calendar
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@mequoda36
Creating Your Affinity Content Calendar
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@mequoda37
Blog Article Promoting Premium Product
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@mequoda38
Facebook Post Promoting Free Article
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@mequoda39
Twitter Post Promoting Free Article
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@mequoda40
Email Newsletter Promoting Free Article
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@mequoda41
Don Nicholas
Chief Executive OfficerMequoda Group, [email protected](508) 358-9689
Kim Mateus
Chief Content Officer Mequoda Group, [email protected](571) 313-8779
Thank You
www.mequoda.com/dpb12