Membership Development ReportRegion 4 Meeting

January 2010

Tarek Lahdhiri, PhD, PE, PMP, SM-IEEE

Region 4 MD Chair

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Responsibilities

Promote Membership Development and diversity Development, implementation and evaluation of

programs intended to recruit new members, retain existing members and recover members

Analysis of membership statistics Support the Senior and Fellow membership program Create new MD products that fits the Region Enhancement & maintenance of the MD Web pages Communicate member feedback to IEEE MD

committees

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Key Activities in 2009

Participated in MD meetings

Developed and distributed Media to promote MD resources

Conducted workshops and seminars to increase IEEE

membership awareness

Special visits to local sections

Presented Membership Benefits Module

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Nov-09 - Membership Snapshot

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Dec-09 – Active Membership by Region Record Year for IEEE : 397,001

Region 4 Membership Change from 2008 to 2009: Professionals: ( - 1%) Graduate Students: +27.3% Undergraduate Students: +14.1%

Total: +2.4%, Second Best Change in the 6 US Regions 5

2010 Renewal – Through Dec-09

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Last Year >45.5% through

Dec

MD Team Strategy January through April

– 85% effort - Retention / Arrears Recovery– 15% effort - Recruitment

May through August– 15% effort - Arrears Recovery– 85% effort - Recruitment

September through December– 85% Recruitment– 15% Renewal monitoring

Recruitment is now the primary growth-driver of membership

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MD Team Strategy Maintain total membership count at same level as

prior year

Recruit new (not a member previously) higher grade

members above the Section’s total recruitment from

the prior year

Migrating members – those who moved from one

section to another do not qualify

Use SAMIEE for MD analysis in your area and

reaching your membership

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Member-Get-a Member Program Member-Get-a-Member rewards current IEEE

members for referring new members to join. Members receive $15 per higher grade

member recruited. $2 per student member recruited

HG members cannot earn awards on students recruited.

Annual max award of $90 per member

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Plan for 2010 Develop Membership Development Plan for R4 MD Chair in every Section Membership Kit  for all sections Promote the of use SAMIEEE and access to the MD

Virtual Community Promote Membership Development .  Discuss

member benefits and the value of Networking Visit Student Branches and discuss the career

benefits of IEEE membership and life after graduation

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Plan for 2010 (Ctnd) Participate in the MD meetings. Work with local Societies to support a

membership desk at their conferences. Make use of the IEEE-USA Membership

Incentive and IEEE membership incentives. Deliver MD Training at every Region Conference

and meeting. Promote Senior Member upgrades. More communications with Section MD Chairs.

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Key Websites for MD Development IEEE MD Website (Main)http://www.ieee.org/web/volunteers/membership_dev

IEEE MD Virtual Communityhttps://www.ieeecommunities.org/ieee.md.net?type=join

IEEE-USA Career Navigator

http://careers.ieeeusa.org

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MD Tools and Resources

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Membership Development Manual Member Benefits Membership Development Calendar Monthly Checklist Letter Templates

Brochures Prospect Brochure Multimedia CD-ROM Member-get-a-Member Program &

Business Cards Society, Standards Memberships Benefits Brochure IEEE Financial Advantage Program

Giveaways Posters Bookmarks, Pens, Bumper Stickers

Membership Recruitment Kits

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Membership Development Manual

Description: The must-have resources for

MD officers Advice for developing new

members and retaining old Also available in PDF format

Usage: Summary of duties Membership development

guidelines, calendar Correspondence templates Concise list of member benefits How to respond to objections

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Online Order Form

www.ieee.org/mdsupplies

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MD Online Community https://www.ieeecommunities.org/ieee.md.net

• Repository of MD documents

• Communicate

• Collaborate

• Share Practices

• Time-sensitive alerts

• Archive of past MD webcasts

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