834DE S IGN .COM

616 .288 .0470

1430 MON R OE A VE N W, S U I TE 170

GR A N D R A PIDS , MI 49505

Meijer Meet 8THIRTYFOUR

July 2018

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Stacie,

For more than a decade, 8THIRTYFOUR has successfully been working alongside businesses to

attain strategic marketing goals through innovative ideas, powerful data, and a talented team.

Our unique integrated approach leverages every tactic for maximum impact. We are nimble,

fast, and smart. We are adept at immersing ourselves in the industries we serve to become

experts, quickly.

Our clients never wonder what we are doing: regular updates, calls, and in-person meetings are

a hallmark of our organization. While our clients benefit from our robust team, each client has a

single point of contact for all projects, and that person is a member of our senior staff.

But, enough about us, because it’s all about you. That’s our client promise. What does success

look like to you? Let’s work together to get you there.

Enclosed, please find more about our process, past work, services, and more Please take a look,

and let us know what questions we can answer or additional information that may be helpful.

We would love to work alongside Meijer to totally kickass. Take a look, and let’s grab a drink to

discuss.

Sincerely,

Kim Bode

Principal

8THIRTYFOUR Integrated Communications

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Process

8THIRTYFOUR is adept at building meaningful relationships on behalf of our clients to leverage

earned media opportunities. We connect to the right outlets to share compelling stories, always

measuring the impact of our work.

Our robust team is marked by creative ideas, talented people, and informative data. Your

custom strategy will identify clearly defined and measurable goals, supported by monthly

deliverables.

In order to create your strategy, we will use the following process:

1. STRATEGIZE

a. We will work to identify goals and objectives, desired messaging, and specific

story ideas.

2. RESEARCH & DISCOVERY

a. Based on the information gleaned in the strategy portion, our team will conduct

any additional research needed to guide the ultimate plan.

3. SCHEDULE

a. Using all that we learn and identify, 8THIRTYFOUR will create a detailed schedule

of steps needed to enact the plan as a guide for the campaign.

4. EXECUTE

a. With the strategy in-hand and approved, 8THIRTYFOUR will execute all activities.

5. MEASURE & REPORT

a. Once launched, 8THIRTYFOUR will measure the impact of our work, and provide

regular reports and recommendations.

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Communication

A hallmark of 8THIRTYFOUR is that our clients and partners never have to guess what we are

doing, or if it is working.

At the beginning of every project, we work to create a detailed timeline that outlines:

• Key deadlines • Client review time • Production / design time • Reporting • Regular phone check-ins • In-person meetings

With these details in-hand, we provide you access to our project management system,

Basecamp, where you can see our real-time to-do lists, view the schedule, download files, and

find everything related to our work in one place.

In advance of every phone check-in or in-person meeting, we supply a detailed agenda and

action items, and ensure every meeting produces clear next steps that are documented and

tied to deadlines.

All reports are accompanied with a narrative of our key observations and recommendations,

ensuring that data we collect informs our work together.

In addition, we welcome the chance to visit your office, impromptu happy hour invites or visits to

our office in Grand Rapids’ awesome north east side; we always have fresh coffee, plenty of

energetic work spaces, and fast Wi-Fi.

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Sample Work: Public Relations + Creative

Miller Johnson | We Are Here Campaign

The legal industry is traditionally a male-dominated field, and Miller Johnson realized the

importance of their badass female attorneys. The team needed a marketing campaign to

highlight their strong and passionate female attorneys for both internal and external audiences.

The team at 8THIRTYFOUR developed the tagline We Are Here, along with a series of ads. Our

creative team designed customized ads in various sizes for the business and corporate,

employment and labor, personal legal services, and litigation practices.

We also executed a number of public relations initiatives and secured numerous pieces of

earned media.

Check out the landing page https://www.834design.com/meijer to view a full report of

deliverables.

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Sample Work: Branding + Creative

Egypt Valley Country Club Egypt Valley came to 8THIRTYFOUR to address an identity crisis. When asked, members of the

Club were unable to uniformly describe EVCC’s goals, mission, and culture, even though they

are personally active participants in these elements. When there is no clear brand, it is difficult to

build connections with members, potential members, and community, which is a key goal for

the decades-old club.

Through extensive research, surveys, and interviews, 8THIRTYFOUR was able to accurately

capture the spirit of Egypt Valley through a new visual brand and language on updated website

copy, sales materials, membership packets, and more, that is welcoming, modern, and inclusive.

Old Logo: New Logo:

Sample Language:

YOUR LIFESTYLE, YOUR CLUB.

As a member of Egypt Valley Country Club, you join an active and vibrant community that loves

its members just as much as it does golf. We invite you to explore the many membership options

and find one perfect for your needs.

Deliverables: • Survey/Research: Current and Potential Members, Competitive Review

• Messaging Strategy: Positioning, Tagline, Sample Language, Website Copy

• Logo and Identity: Business Cards, Stationary, Sales Packet, Membership Folder

• Brand Standards Guide: Proper Logo Use, Final Logo Art

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Sample Work: Branding + Creative + PR + Digital

ACLU | LGBT Aging Initiative

The ACLU of Michigan has partnered with

8THIRTYFOUR for a 2-year LGBT Aging initiative. This

initiative, funded by the Michigan Health

Endowment Fund, runs from fall 2017 to December

2018.

The objectives of the initiative are to reduce

isolation and improve care for LGBT older adults in

three Michigan regions, by replicating a successful

Detroit-area collaborative pilot project between

local LGBT service organizations and the Area

Agencies on Aging.

Deliverables:

• Marketing strategy

• Public relations

• Creative (print and digital)

• Microsite design and development

• Email marketing template design

• Monthly reporting

• Content calendar

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Sample Work: Digital Pay Per Click Campaign

Holland Special Delivery

Holland Special Delivery, along with most other trucking and logistics companies, struggles with

driver recruitment. The PPC space has been effective in keeping a full pipeline of potential

drivers for their team.

For the past couple of years, AdWords PPC campaigns for Holland Special Delivery have

achieved and maintained the following statistics:

• 55+ potential drivers converted each month

• 5.19% conversion rate

• 6.26% click-through-rate

These metrics are impressive considering the website is poorly optimized. There are plans to

rebuild the website in the next 6 months, which will only further enhance PPC performance.

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Sample Work: Digital Search Engine Optimization

TOC Logistics

TOC Logistics is an international logistics company who delivers holistic, efficient, and effective

supply chain solutions for the clients. They are a long-term partner of 8THIRTYFOUR, engaging us

for:

• Design support

• Public relations

• Blogging

• Social media

• PPC advertising

• Search engine marketing

Search engine marketing was added to the list of services in January 2018. Since then, the team

has achieved the following:

• 63.85% increase in search visibility

• 23% increase in organic traffic

• 15.62% conversion rate from organic traffic

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Sample Work: Digital Website

Cedar Crest Dairy

Cedar Crest Dairy distributes dairy and other food items across the state of Michigan. As a

family-owned company based on relationships, their leadership is highly committed to being

personable and having fun with what they do.

The new website for this client required a strong understanding of their personality, and they why

behind their business. Their children and grandchildren love Cedar Crest products, and their staff

is truly passionate about the relationships they have fostered with local stores around the state.

Their drivers are known to give out their personal cell phone numbers, and go out of their way to

deliver a single box of m&ms if a customer runs out.

The website reflects this passion, and brought personality back into an otherwise stale industry

from a website perspective. www.cedarcrestdelivers.com

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Services

Blogging

Blogging is a critical piece of the inbound marketing methodology and directly correlates to

better business results. It introduces your company as a thought leader and innovator within your

industry and gives you the opportunity to earn public trust. 8THIRTYFOUR’s content experts will

work with your in-house minds to craft effective and educational content for your audience.

Branding/Creative

Your brand is your voice; and your voice should be heard. As an extension of your team and

your brand, 8THIRTYFOUR will not only capture your unique brand and personality, but create the

content, designs, and messaging that portray who you are as a business in any needed

application to support marketing, sales, and more.

Email Marketing

Email marketing continues to be one of the most cost-effective tools for developing a

relationship with your audience. The 8THIRTYFOUR team is available to execute an effective,

data-driven email marketing strategy to support your goals.

Content Creation

Your unique voice can resonate on many platforms. Custom content creation for print, digital,

custom pieces, speeches, and more will bring your brand to life in a way that is authentic.

Personal Branding/Community Engagement

Your leadership and engagement in the community create a unique narrative and should be

guided by specific goals, strategy, and tactics.

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Public Relations

Getting other people to talking about you is priceless. We will work with you to expand reach,

raise awareness and develop media-worthy news, encouraging third parties to share your story.

Search Engine Marketing (SEM)

SEO and pay-per-click advertising work hand-in-hand to capture intent-driven website traffic

from search engines. 8THIRTYFOUR’s digital team will dive in each month and make necessary

optimizations to continuously improve campaigns and ensure results.

Social Media Strategy + Training

Social media is most effective when companies take the time to connect with influencers within

their space and create compelling reasons for them to engage. 8THIRTYFOUR will provide you

with all the resources you need to be successful in this space.

Website Management

The 8THIRTYFOUR digital team is available to provide ongoing website maintenance like site

backups, speed enhancements, plugin updates, and ongoing content management.

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Company Overview

More than a decade old, 8THIRTYFOUR Integrated Communications is an award-winning firm

headquartered in Grand Rapids, MI, specializing in creating, executing, and measuring holistic

communications plans that create lasting results.

8THIRTYFOUR was founded by owner Kim Bode, who sought to create the communications firm

companies need: a creative, hard-working, one-stop shop that doesn’t just create strategies,

but also implements and measures them to show ROI.

With outstanding talent and dedication to cutting-edge strategies, 8THIRTYFOUR doesn’t just

follow trends, we set them. We are storytellers, fact sharers, and history capturers, and we love

working alongside our clients, always going the extra mile.

8THIRTYFOUR is adept at reaching the right audience with messaging that resonates with them,

and drives action. Once a campaign begins, our work continues as we continuously monitor

results, adjusting as needed, to meet client goals. We work with companies throughout the

Midwest, and have a strategic partner in Lansing, MI. It’s not unusual for our clients to be placed

in national outlets like Shark Tank, Forbes, and the INC 5,000.

Our philosophy is simple: “It’s all about YOU”. What does success look like to you? Let’s work

together to get you there.

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Team

KIM BODE, Principal & Founder

As the owner of 8THIRTYFOUR Integrated Communications, Bode oversees the

strategic direction of the firm and assists with all public relations and strategy

deliverables. 8THIRTYFOUR was borne from Bode’s passion for communications

and more than a decade of experience in strategic planning, marketing

communications, public relations, event planning, and community outreach.

SARAH ABEL, Managing Director

As the Managing Director of 8THIRTYFOUR Integrated Communications, Abel

oversees the day-to-day operations of the firm, provides strategic counsel, and

supports business development. Prior to joining 8THIRTYFOUR, Abel served as the

Communications Manager for Rockford Construction’s development team,

overseeing marketing, communications, and community relations.

KAYDEN GRINWIS, Digital Director

Grinwis directs 8THIRTYFOUR’s robust digital division that covers all things digital:

PPC advertising, SEO, website strategy, UX, email marketing, social media, and

CRM integration. He also drives business development strategies for the firm. In

past roles, Grinwis built a completely custom, automated sales workflow and

reporting system for a multi-national sales team.

THE TEAM

Our in-house team boasts graphic designers, public relations practitioners, social media gurus,

dynamic writers, creative event planners, and an outstanding web department. As members of

your team, we will love your brand just as much (if not more) than you do.