Matthias Meijer | Regional Sales Director Benelux

Content-as-a-Service changes everything

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Targeting — Not for Amateurs

Both income over €1 million

Both Dutch citizens

Both 1+ kids

Both live in the suburbs

Both male

Both partners

Both celebrities

Born 1967

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Same Demographics, But Yet….

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The Consumer is difficult to predict

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Time to Move Your Old CMS to the Attic …And Leave It There

“The future of WCM isn’t the monolithic applications and marketing clouds we see today. Vendors must focus on allowing customers to assemble digital experiences by easily connecting services and APIs.”

Tom Wentworth, CMO of RapidMiner

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The Content Race is On

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Content Explosion

“According to Gartner, “WCM is being regarded now as a mission-critial priority to help drive the overall digital strategy. By year-end 2017, Gartner estimates that over 90% of organizations claiming success at digitalization will regard their WCM software as a mission-critical component of that success.”

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Channel Explosion

“By 2020, over 20 billion connected things will be in use across a range of industries; the IoT will touch every role across the enterprise.”

Gartner Internet of Things Primer for 2016

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How Will Artificial Intelligence Impact Content?

“By 2020, the average person will have more conversations with bots than with their spouse. Make no mistake, our interactions with technology are growing rapidly. The use of bots is encroaching on our lives due to the rise of AI and conversational user interfaces.”

Gartner, Top Strategic Predictions for 2017

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How Will Content Be Experienced?

“By 2020, 100 million consumers will shop in augmented reality.”

Gartner, Top Strategic Predictions for 2017

“Gartner predicts sales of HMDs for both AR and virtual reality (VR) applications to increase from less than 500,000 units in 2015 to nearly 40 million by 2020. By 2030, immersive interfaces will have replaced all other user experience paradigms in 80% of use cases that require human-to-machine interactions.”

Gartner, Market Guide to Augmented Reality

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The Interconnectedness of Everything

“Technology will be embedded in everything in the digital business of the future. Rich digital services will be delivered to everything, and intelligence will be embedded in everything behind the scenes. We call this mesh of people, devices, content and services the intelligent digital mesh...as a leader seeking to exploit the digital mesh, you must respond to the disruptive technology trends enabling this future.”

Gartner, Top 10 Strategic Technology Trends for 2017

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Agility And The Next Best Experience

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CaaS Changes Everything

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It Gets Content Everywhere

Cell Phone

DigitalSign

SmartWatch

DigitalAd

DigitalBillboard

DigitalKiosk

DigitalTickerTape

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It’s Goes Both Ways

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It’s More Agile

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It’s More Efficient

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It Opens New Business Opportunities

Fast, stable, cost-efficient integration into 3rd party products: Content Everywhere!

“Content-Shareconomy” State-of-the-Art technology

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Customer Benefits

Easy onboarding of new touchpointsManaging digital marketing tool stack (smaller)No additional integration costsBest of both worlds

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From Content Management to Content Factory

Optimize content production Create user experiences by intelligently assembling content fragments (Algorithms)Single source of content

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It’s The Future

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Turn Customers into Fans

Content as a Service changes everything

Matthias Meijer Regional Sales director Benelux+31 6 55308313+31 20 5616011meijer@e-spirit.com@matthiasmeijerwww.linkedin.com/in/matthiasmeijerwww.e-spirit.com