Meeting the needs of business schools in the era of Executive MBA

Programmes

Bill RussellDirector – Sales and Marketing

Emerald Group Publishing

Global Competition Share of World GDP in 2015

• The Asia Pacific region is fast becoming the engine room of the world economic growth

• In the next ten years, it is forecast that Asia’s economies will account for 45 per cent of the world GDP

Source: Consensus Economics; IMF economics @ ANZ

Total Asia45%

Share of the World GDP in 2015

India 8%

China 20%

Japan 8%

Central Asia11%

Western Europe

18%

Rest of the World18%

USA 20%

Business & ManagementGrowing Subject Area

• Business is the world’s number 1 Bachelor’s degree and Master’s degree subject.

• Business and administration is the UK Top Bachelor’s Degree 2002-2003 (UK Higher Education Statistics Agency

• 23% of US first degrees are in business and management (2003)*

• MBAs make up 25% of all US master’s degrees (2001), up from 11% in 1971**

*US (National Center for Education Statistics) 2003**P.Friga, R.Bettis. R.Sullivan: Academy of Management Learning & Education,

2003, Vol.2.No. 3

MBA -Vs- Part time/Distant MBA

AACSB (BizEd July 2006)

0%

10%

20%

30%

40%

50%

60%

70%

2003-4 2004-5

MBADistant MBAOther variants

FINANCIAL TIMES EMBA rankings 2005

School NameCountry Programme Name Rank 2005 Rank 2004 Rank 2003

           

University of Pennsylvania: Wharton

U.S.A. MBA for Executives 1 1 1

Hong Kong UST Business School

China Kellogg-HKUST EMBA 2 6 9

University of Chicago GSB

U.S.A./ U.K./ Singapore

Executive MBA 6 3 2

Ceibs China Executive MBA 13 20 34

University of Western Ontario: Ivey

Canada/ China Executive MBA 14 16 12

Chinese University of Hong Kong

China Executive MBA 15 12 20

National University of Singapore

Singapore Asia-Pacific EMBA 30 - -

Rankings Influence EMBA & MBA

As the market for the full-time MBA drops across the world –EMBA programmes are experiencing a marked increase in

applications:

EXAMPLES: % increase over 2004 applications

• University of Chicago – 50% increase

• Columbia Business School (NY) – 7% increase

• CEIBS (Shanghai) – 9.5% increase

Financial Times- Oct 05

Characteristics of an EMBA:

• Hands-on, more practical; applying theories to

practical problems through case analyses • Global in scope and international in content• Corporate focused and driven• Curriculum that covers and integrates all

functional business areas

“Academic research was largely irrelevant… We needed theory only as it is applied to real world situations”

Marc Coleman, Economics Editor The Irish Times

EMBA: Why Do Students Study?

Percentage who gave one of the following reasons for studying an EMBA

0 20 40 60 80 100

Managementdevelopment

I ncreased earnings

Networking

Promotion

Change of career

Change of employer

I nternational mobility

To start a company

30 and under

31-40

Over 40

Percentage within each age group who highly rate the aim

Source: FT EMBA 2005

Differences Between Fulltime MBA & EMBA

• Catchment area for EMBA smaller – as students need to attend for short stays

• Full time courses more international

• 2 years too long for many in their 30s

Full-time MBA versus executive MBA programmes

Course length (months)

Minimum programme teaching hours

School MBA EMBA MBA EMBA

University of Pennsylvania: Wharton 18 24 700 700

Hong Kong UST Business School 12 -16 16 780 n.a.

London Business School 15-21 20 827 536

Instituto de Empressa 13 10 811 532

Duke University: Fuqua (Gemba) 22 19 711 410

University of Chicago Graduate Business School 21 20 693 633

Columbia Business School 16-20 20 720 660

Northwestern University: Kellogg 22 22 750 n.a.

New York University: Stern 21 22 693 581

City University: Cass 12 24 700 589

Source: Business Schools Research by Wai Kwen Chan

Global Demographic Trends

• Worldwide population 25 – 29 core MBA age – set to climb from 520M in 2005 to 600M in 2015

• Same period North American 25 – 29 population set to grow from 22M to 24.5M

• Europe – population will fall• Potential MBA students in Asia will rise from

290M in 2005 to 350M in 2015• Numbers in Latin America will also rise• Source – US Bureau of the Census

Age when started their MBA

Differences:

Higher numbers under 30 in US doing MBA

More people in Europe completing MBA age 31-40

Source: FT MBA & EMBA 2005

Alumni from European Business Schools

Over 402%

31-4030%

30 and under68%

Alumni from US Business Schools

31- 4014%

Over 401%

30 and under85%

Age when started their EMBA

Source: FT MBA & EMBA 2005

Alumni from European business schools

30 and under26%

31-4064%

Over 4010%

Alumni from US business schools30 and under18%

31-4061%

Over 4021%

Global competition for students

• Bus Schools will have to become more international to attract brightest students

• MBA programmes will become more trans-national (more than 1 country)

• Courses taught will need more international resources

• Management approaches vary worldwide

International students in the Australian Higher Education Sector by top 10 Source Countries, 2003

Country Onshore Offshore Total

Singapore 10317 19561 29878

Hong Kong 10969 18200 29169

Malaysia 13781 13486 27267

China 19368 7652 27020

Indonesia 10748 1117 11865

India 10513 620 11133

USA 8913 505 9418

Thailand 5300 515 5815

Taiwan 3512 898 4410

South Korea 3594 173 3767

Other Countries 39792 10863 50655

TOTAL 136807 73590 210397

Source: http://www.dest.gov.au

An example from the USSource: Financial Times

• US Schools adjusting• Smith school at the University of

Maryland now running programmes on 4 continents:

N-America – WashingtonEurope – ZurichAsia (Beijing & Shanghai)Africa - Tunis

Programmes Are Getting Shorter

• Move to 12 month programme – eg. Ivey school in Canada

• Argentina – IAE leading school down from 16 month to 12 month course

• Even the top US schools will shorten courses

Custom Programmes Educating a key group of managers

Breakdown by Company Size

05

101520253035404550

Less than50

50-499 500-4999 5000 -49999

50000plus

%

84 percent of customer programmes are delivered in companies of more than 5000 employees

Average breakdown of programmes run for clients

Source: FT Executive Education 2005

Custom course purchasers expectation on company investment in custom executive

education over the next three years

Europe

Increase54%

Stay the same39%

Don't know1%

Decrease3%n.a.

3%

North America

Increase

50%

Decrease

3%

Stay the same

47%

South America

I ncrease86%

Stay the same14%

Asia Pacific

Stay the Same32%

Increase 68%

Source: FT Executive Education 2005

Expectations on the use of distance learning in custom executive education over the next three

years

Europe

About the same

26%

Don't know

1%Less

3%

More

70%

North America

About the same

37%

Less

1%

More

62%

South America

More

79%

About the same

21%

Asia Pacific

More

54%

About the same

46%

Source: FT Executive Education 2005

Emerald’s offering to EMBAs

Publishing policy:• Internationality

• Diversity • Committed to theory and practice Product Offering:• Emerald Management Xtra• 150 journals• Management (130 journals) & LIS (20 journals)

International Support

• 4 Regional Managers/Vice Presidents

• 22 Business Managers

Product and service

EMX Database includes:-

• Up to 150 Emerald journals + 300 of world’s remaining top management journals

• Over 90% peer-reviewed• New acquisitions and launched

titles

Conclusion

• MBA programmes important• Part-time/Distant

Learning/EMBA/Custom programmes are on the rise

• Resources for distant learning need to cater for this

• Business First Degrees growing