meet your rwjf human capital communications collaborative - april 28th webinar
DESCRIPTION
Robert Wood Johnson Foundation Human Capital Communication OfficersWednesday Webinar Series For Human Capital Programs & Grantees:Meet Your RWJF Human Capital Communications Collaborative [HC3] Learn about the services and support that help us tell your story.When: Wednesday, April 28, from 2:00pm – 3:15pm EST Who: Speakers include:• Linda Wright Moore, Senior Communications Officer, RWJF Human Capital Program • Andrew Cohen, Forum One Communications • Gwen McKinney, McKinney & Associates• Barrett Whitener, IQ Solutions• Lisa Lederer, PR Solutions• Karen Waller, GYMR Presented for RWJF NPOs and grantees by the Human Capital Communications Collaborative as part of the HC3 Webinar series. What: Meet Your RWJF Human Capital Communications Collaborative, a Webinar that will provide insights into the services and support that help us tell your story. Run of Show: • Welcome (who we are, what we do, why we do it) - Linda Wright Moore• Click on to RWJF.org - Lisa Lederer • Promoting Your Program with RWJFLeaders.org - Barrett Whitener/ Mike Madison• Introducing our HC Message Platform - Gwen McKinney• Honing your elevator speech - Karen Waller• Coming Attractions – Andrew Cohen• Q&A - Linda Wright Moore• Wrap-Up - Linda Wright MooreTRANSCRIPT
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Human Capital Portfolio
Meet Your RWJF Human Capital Communications Collaborative April 28, 2010
Prepared by Linda Wright Moore, Robert Wood Johnson Foundation
With support from McKinney & Associates, GYMR Public Relations, PR Solutions, IQ Solutions and Forum One Communications
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TODAY’S AGENDA
WelcomeLinda Wright Moore, RWJF
Click on to RWJF.orgLisa Lederer, PR Solutions, Inc.
Promoting Your Program with RWJFLeaders.orgBarrett Whitener, IQ Solutions andAndrew Cohen, Forum One Communications
Introducing our HC Message PlatformGwen McKinney, McKinney & Associates
Honing Your Elevator SpeechKaren Waller, GYMR
Coming AttractionsAndrew Cohen, Forum One Communications
Q&A/Wrap-UpLinda Wright Moore, RWJF
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Click on to RWJF.org
Lisa LedererPR Solutions, Inc.
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www.RWJF.org
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Building Human Capital
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Example: Human Capital Profile
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Example: Web Launch Story
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Click on to RWJF.org
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Example: New & Noteworthy Story
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Example: New & Noteworthy Story
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Example: Feature Story
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Example: New Cohort Story
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Example: Human Capital Podcast
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Example: Story Based on Research/Journal Article
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Follow the Human Capital Twitter Feed
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The Human Capital Website is another tool to promote your accomplishments and introduce your work to a broader audience.
Types of stories include:
• Profiles
• News Stories
• Appointments
• Journal Articles
Click on to RWJF.org
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To submit a story idea, email:
Lisa Lederer at [email protected]
**Email subject line: RWJF Story Idea
For example:
“RWJF Story Idea, Scholar research featured in journal”
“RWJF Story Idea, June Conference bringing together national leaders”
http://rwjf.org/humancapital/
Click on to RWJF.org
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Maximizing the Value of RWJFLeaders.org for Your Program
Barrett Whitener & Andrew CohenIQ Solutions Forum One Communications
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What is RWJFLeaders.org?
• A unified resource for exploring Human Capital programs.
• A marketing tool to increase the number and diversity of applicants to the national programs
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Programs and Scholars
Key Feature: Find the Program That’s Right for You…
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Programs
Program description, eligibility requirements, news & events
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Scholars
Each featured scholar page contains biography and testimonial
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Q&A
• Site Users can send questions or comments
• All questions will get routed to the appropriate program
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RWJFLeaders.org
Maximize the Value of
RWJFLeaders.org
for Your Program
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RWJFLeaders.org
• Promote during annual meeting
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RWJFLeaders.org
• Promote during annual meeting
Postcards
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RWJFLeaders.org Postcard
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RWJFLeaders.org Postcard
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RWJFLeaders.org
• Promote during annual meeting
Postcards
Remarks
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RWJFLeaders.org
• Promote during annual meeting
Postcards
Remarks
• Post site description/link…
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RWJFLeaders.org
• Promote during annual meeting
Postcards
Remarks
• Post site description/link…
In listserv announcements
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RWJFLeaders.org
• Promote during annual meeting
Postcards
Remarks
• Post site description/link…
In listserv announcements
On Facebook, LinkedIn pages
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RWJFLeaders.org
• Promote during annual meeting
Postcards
Remarks
• Post site description/link…
In listserv announcements
On Facebook, LinkedIn pages
• Place badge on program Web site
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Placing a Badge on Your Web Site
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Introducing Our Human CapitalMessage Platform
Gwen McKinneyMcKinney & Associates
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Diversity Marketing Outreach Campaign
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Building the Human Capital Message Platform
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A Diverse Portfolio
NursingPipeline
Scholars and Fellows
Leadership Policy
Frontline Workers
Diversity
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seemingly disconnected efforts…
From separate threads,
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…can be transformed
into a well-woven tapestry.
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Messaging Concept #1
Portfolio’s mission:
In a time of change for America’s health care system, we believe the future of our nation’s health depends on investment in innovative, diverse and inspired people who contribute to improved health and health care for everyone. The RWJF Human Capital Portfolio invests today in the people who will shape health and health care research, policy and delivery for years to come.
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Messaging Concept #2
Portfolio’s mission:
People are at the center of all advances in America’s health care system. Advances come not only from innovations and new technology, but also from investment in people – those who shape, research and deliver improved health and health care for everyone. That’s why the RWJF Human Capital Portfolio seeks out people whose work advances health and health care, identifies those with the potential to transform our health care system, and provides them the support to realize their promise.
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November 18, 2008
Coming Soon…
• Message Primer
• Message training for NPOs
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Honing Your Elevator Speech
Karen WallerGYMR
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• Brief, persuasive remarks about what you and/or your organization does
• 30 seconds to 2 minutes in duration (about the span of an elevator ride)
What Is an Elevator Speech?
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• To take advantage of brief, informal opportunities to tell others about your programs
• To help you hone your messages to what’s most important
• To engage and interest others as the first step in a deeper dialog
Why Do You Need One?
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• Must be relevant to audience: Why should I care?
• Focus on solving a problem, benefits you bring, or goal you accomplish
• Headlines, not narrative
• Clear, concise, compelling, passionate and persuasive
• Cut the jargon
What’s in a Good Elevator Speech?
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• Advances in health care don’t only come from new technology, they also come from people.
• We need to invest in the people who provide that care in order to improve health and health care for everybody.
• The programs in the Human Capital portfolio of the Robert Wood Johnson Foundation invest in inspired, innovative, diverse people to help find solutions to the challenges facing health care.
• Some of our programs focus on solutions to nursing and other health work force shortages.
• Other programs support scholarly research in health policy, and some provide leadership training.
(continued)
Human Capital’s Elevator Speech
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• Many of our programs bring people together to collaborate across different disciplines.
• There are a broad range of programs under the Human Capital portfolio, but they all have two things in common:
We invest in people with terrific ideas on how to transform our health care system, and
We’re committed to bringing people from diverse backgrounds into health care. We need to attract the best and brightest from all backgrounds, and we need people who reflect our increasingly diverse nation.
Oh, this is my floor! Nice talking to you. Here’s my card; please give me a call…”
Human Capital’s Elevator Speech
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Our volunteers:
• Jennifer Fuller, Northwest Health Foundation (Partners Investing in Nursing’s Future)
• Rene Almeling, Yale University(Scholars in Health Policy Research)
Now Let’s Practice
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• Should sound “conversational,” not “written”
• Tie into RWJF and Human Capital
• Practice and memorize!
Other Important Elements
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Coming Attractions:Human Capital Grantee Extranet
Andrew CohenForum One Communications
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Human Capital Grantee Extranet
Objectives
• Establish a place for the Foundation to provide news and information on current Human Capital projects in development
• Create an environment for grantees and NPOs to connect with one another to exchange knowledge, share experiences and provide peer to peer learning
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Human Capital Grantee Extranet
Key Functionality
• A forum for discussions
• A repository of resources and knowledge
• Professional networking tools
• Subgroups focused on specific topics
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Human Capital Grantee Extranet
Progress and next steps
• User needs analysis
• Community strategy and planning
• Platform recommendation (Jive)
• Implementation
• Growth and Management
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Questions & Answers
Linda Wright MooreRobert Wood Johnson Foundation
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Successfully Speaking:How to Prepare Your Best-Ever Presentation
Next Wednesday Webinar…
1:00 – 2:30pm
Coming on May 26th…
Wrap-Up
Presented By:IQ Solutions