median research & consulting pvt. ltd
TRANSCRIPT
MEDIAN RESEARCH & CONSULTING PVT. LTD-- CREDENTAL DECK
© MEDIAN RESEARCH & CONSULTING PRIVATE LIMITED, 2021
Median – Conceptualized by a Group of Seasoned Individuals with wide experience and relevant
educational background
We are an Omni-channel Research and Consulting house which has a seamless amalgamation of Business
Strategy, Marketing & Market Research providing brands with Industry Insights, Voice Of Consumers, Brand
Mention & Sentiment Analysis based on Consumer Feedback, Market Trends & Consumer Behavioral
Insights enabling them to design a future ready Business Strategy.
Our purpose is to help marketers and business leaders at critical decision-making points like
Go-To-Market, Product Launch, Content Planning & Marketing Strategy through deep category, product,
consumer & brand understanding with the help of traditional & innovative methods of primary research
and supplemented by secondary research along with using our proprietary Digital Audit & Analysis
framework.
© MEDIAN RESEARCH & CONSULTING PRIVATE LIMITED, 2021
Resolve Complex Business Questions
About Us
• To provide best in industry client servicing through business solutions that
address customer challenges and aid in their business vision
• To create value in every aspect of work, to bring inspiration and innovation in all
initiatives
• To create economic, intellectual and social asset to the community
• To build a professional, knowledge-driven, collaborative & merit-based culture
• To become a preferred partner to our clients and an asset to our stakeholders
• To provide unique differentiated offering that leads to value-for-value returns
• To remain a member-owned company and equal opportunity employer
Vision & Mission
© MEDIAN RESEARCH & CONSULTING PRIVATE LIMITED, 2021
• Battle hardened leadership with multi-industry exposure
• Syndicated research products marketed on license basis
• Ready to use panel as per industry requirement
• Expertise in social media tracking and marketing
• Expertise in media monitoring
• Optimum field work complemented by data panel
• Best in class quality
• Real time Research enabled Digital Strategy+
+=> Audit of existing Digital Maturity & Prototyping the strategy as proof of concept
How is this offering different than what we get to see from #metoo marketing agencies?
Real time consumer feedback and analysis using proprietary research methodologies, understanding of what Buyers want and why do they buy what they buy and most importantly capturing their micro moments in Digital ecosystem and finally Creating Buyer Persona based on live Consumer Panel analysis
Why Median
© MEDIAN RESEARCH & CONSULTING PRIVATE LIMITED, 2021
© MEDIAN RESEARCH & CONSULTING PRIVATE LIMITED, 2021
Digitally Augmented MR : Vertical Agnostic
• Own panel across gender, age, socio economic criteria, occupation• In-house calling facilities• In-house secondary research team• In-house social media audit team
No contact research using state of the art technology platforms
Constant subscription and nurturing of Consumer Panel through Digital Methods
Design and management of Digital Platforms for capturing Voice of Consumers
Real time consumer feedback and analysis using proprietary research methodologies
Creating Buyer Persona based on self created Panel analysis
Adding value at each stage
The Median Effect
5
Why Median – Differentiating Factors
Organogram
FieldPanel Development &Maintenance
Syndicated Research
New Initiatives &Projects
Research & Business Development
Board of Directors
Operations Finance HR & Admin
Zonal Research Heads
Digital
Analysis
PMT
© Median Research & Consulting Private Limited, 2021
Board of Advisors
6
• 22+ years of experience in research & consultancy
• Has worked in leading Market research agencies
• Rich experience Media, IT, Telecom, FMCG & Social sectorsSwati
• 22+ years of experience as a marketing strategist, business analyst and a retail consulting specialist.
• Working with Indian Retail SME sector for the last 15 years.
• Specialties: Retail Advisory Services (Operation Audit, Customer Connect Programs, e-Commerce Strategy &
Planning) & Change Management for large transformation projects
Ayesha
• More than 2 decades of experience in market and social research and consumer insights
• Has worked in leading MR agencies as well as the client side
• Has worked across different categories (& brands) ranging from UPI Wallet, Dairy & Confectionaries, Textile,
Apparel, Home Furnishing, Personal care, Skin care, Oral care, Tobacco, Apparel, Household care, Engineering,
Banking and Agro. In the social research field has handled Nutrition, Education, Micro Nutrients, AIDS projects.
Ruma
• An alumnus of IIM-Kolkata & Jadvapur
• Has worked in digital transformation & Content Marketing agency serving large deal space clients globally.
• Was earlier with one of the Big 4 consulting agencies
• Specialties: Business Strategy, Retail Consulting, Digital Marketing , Portal Strategy, SOA Assessment,
implementation & adoption strategy, Enterprise Architecture - TOGAF 8.1, Open- Source Technologies
Mitul
• Management Graduate with 20+ years of experience in Business Consulting and Market Research.
• Has worked with various MR agencies & has extensive experience in handling large scale studies through the
length & breadth of the country & Bangladesh.
• He has handled large Indian & Global clients in the Retail, E-commerce, BFSI & Media sector
Sourav
Leadership Team
© MEDIAN RESEARCH & CONSULTING PRIVATE LIMITED, 2021
Our Research Answers Questions that Clients Ask
How big?
How many?
How can we divide them
up?
How are we doing?
✓Positioning/ image/ awareness
✓Customer satisfaction/ loyalty
✓Communications effectiveness
✓Monitoring/ tracking
✓Brand equity
✓Market sizing -Value /Volume
✓Segmentation
How are they thinking?
How are they acting?
How are they using it?
✓Customer/user behavior and
attitudes
✓Media research
✓Channel research
✓Influential/ opinion leader
✓Ethnographic studies
Who are they?
What about our new idea?
✓Customer profiles
✓segmentation
✓Product concept
✓Market simulation
✓Communications development
✓Packaging design
✓Naming
What others are doing?
✓Competitive intelligence
✓Product portfolio
✓Pricing
✓Route to the market
✓Benchmarking
How are my customers
selecting/buying products?
✓Competitive intelligence
✓Product portfolio
✓Pricing
✓Route to the market
✓Benchmarking
© MEDIAN RESEARCH & CONSULTING PRIVATE LIMITED, 2021
Market Sizing & Forecasting
This includes estimating the current market size and future forecast for next
five years .
This is a vital component of decision making since it enables top management to understand the future market trends and take strategic decisions accordingly
01Product Testing
We conduct extensive product testing within consumers that helps understand
the current feelings and beliefs about the product, its possible pros & cons,
etc.
It is essential to devise future strategies about the current product in terms of content & composition, packaging, etc
02Concept Testing
We utilize various quantitative & qualitative methods to evaluate
consumer response to a product idea prior to its introduction in a market.
Provides necessary information for developing the product and its
promotion, distribution & pricing and also design ideal communication
towards customers
03Market Entry
Strategy
We provide a complete and comprehensive Market Entry Strategy to a new firm along with Strategic Go-
To-Market Recommendations wrt ideal Product, Pricing, Channel Strategy,
Promotion & Communication, Ideal Target Customer Segments, Strategies
to counter competition, etc.
04
Competitive Intelligence
In-depth knowledge is provided about one's key competitors.
Various vital information – e.g. market share, SWOT analysis and recent & Planned Strategies in Product Dev.,
Pricing, Channel Strategy & Promotions are provided
05Consumer
Portrait
We provide a clear profile or “portrait” about the ideal target set of customers.
Customers are identified by various characteristics – e.g. demographics,
socioeconomic status, psychographics, lifestyle, life-stage, attitude, generation,
geo, etc.
06Customer
Satisfaction-CSAT
CSAT is a Key Performance Indicator for a firm
We identify key criteria based on which customers rate suppliers, gauge
importance & satisfaction levels. Finally we provide a CSAT Index Metric - it can be benchmarked & measured periodically
07U&A Study
We conduct Usage & Attitude Study as a key tool to understand marketplace
appeal of a product & its sales opportunity / potential within a given
consumer segment.
U&A studies focus on the frequency of product use, purchase, attitudes
towards merchandise wrt features, competing brands, etc.
08
Based on Client Requirements we have executed various types
of projects In COMMERCIAL SECTOR
© MEDIAN RESEARCH & CONSULTING PRIVATE LIMITED, 2021
WHAT WE DO AND WHERE ?
Review Monitoring, Evaluation & Impact Assessment
Baseline-Mid term- End term assessment
Action Research & Studies
Capacity Building
Survey & Implementation
Water Sanitation Health Hygiene • Sanitation behavior
• ODF strategy and status verifications
• Arsenic mitigation through behavior change
• WASH compliance
• KAP strategy design
Education and Literacy
•Education Planning
•Education support to dropout towards mainstreaming
•Evaluation of education programmes
•Education rehabilitation
Sustainable livelihoods
• Rural industrialization
• SHG based livelihood
• Minor irrigation supported livelihood improvement for small & marginal farmers
• Training for employment
Urban Systems
•Planning
•Facility Mapping
•Socio-economic analysis
•Housing
•Vocational Training
Gender
• Implication of violence against women
• Gender auditing
• Migration and Trafficking
• Gender sensitization
• Sexual harassment at work place
Adolescent /Street children vulnerability
• Adolescent Health
• Adolescent Rights
• Life skill Education
• Menstrual Hygiene Management
Energy and Environment
• Electricity Load analysis in various sectors
• Renewable energy solutions
• Environmental Management
• Smart Solutions for Cities
Inclusive development• Viability of Various schemes for Tribal includes health
and education
• Multi-sectoral district development plan for minorities
• Evaluation of ST Financial Development Corporation
• Health & Education support in tribal villages
Based on client requirements we have executed various types of
projects in SOCIAL SECTOR
© MEDIAN RESEARCH & CONSULTING PRIVATE LIMITED, 2021
Based on client requirements we have executed various types of
DIGITAL TRANSFORMATION projects
© MEDIAN RESEARCH & CONSULTING PRIVATE LIMITED, 2021
Maturity assessment of existing
digital portfolio and creating a
blueprint for digital transformation
based on business goals and
objectives.
Digital Audit
& Strategy
(Marketing)
Digital skill assessment of the
organization and rolling out skill
based training with “best practices”
support.
Digital
Readiness
Social and Search Authority
monitoring, capturing and analyzing
VoC (Voice of Consumers); Positive
content building for relevant
keyword. Periodic benchmarking of
competitors.
Online
Reputation
Management
Designing and analyzing consumer
psychographics and behavioral
patterns by mapping consumer
experiences at various touch points
and creation of customer connect
ecosystem.
CXC:
Consumer
Experience
Center
Blend of various RESEARCH METHODOLOGIES we use
regularly
Qualitative – where our representatives conduct free-flow
discuss with the help of discussion guides
FGDs & Mini-FGDs – Offline & Online
Duets & Triads – Offline & Online
IDIs – Offline & Online
CHVs – Offline & Online
Ethnography
Quantitative – interviews by using mostly closed-ended
questionnaire with statistically valid sample size
Face-to-Face -- Offline
-- Door-to-Door/Street Corner/Malls/Office
-- Central Location Test
-- Audits
Online - Panels
© MEDIAN RESEARCH & CONSULTING PRIVATE LIMITED, 2021
Telephonic
Mystery Shopping
Opinion Polls
Observatory
Digital Intervention
Social Media Monitoring
Social Listening
Online Communities
Consumer Documentaries
Expert Panels
© MEDIAN RESEARCH & CONSULTING PRIVATE LIMITED, 2021
Clients
Head Office/Research Office/Field Office
Kolkata
Research Office/Field Office
Mumbai
Field Office
Bhubaneswar
Patna
Guwahati
Delhi
Bangalore
Hyderabad
We also have a tie-up with a field agency in Bangladesh
© MEDIAN RESEARCH & CONSULTING PRIVATE LIMITED, 2021
Footprints
Corporate Office
Median Research & Consulting Pvt. Ltd.
3rd Floor, 304, StesalitTowers,
E-2/3, Block – EP & GP,
Sector V, Salt Lake City,
Kolkata – 700 091
Phone: +91-33-4073 1137
E-mail: [email protected]
www.medianresearch.in
Contacts
Swati Sasmal
+91 98300 75405
Sourav De
+91 98300 16718
Mitul Das
+91 79806 82391
© MEDIAN RESEARCH & CONSULTING PRIVATE LIMITED, 2021
Coordinates
LET’S TALK!
© MEDIAN RESEARCH & CONSULTING PRIVATE LIMITED, 2021