mediadriveviewpoint 201007

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目錄 編者的話 熱門話題 「運動賽事」一股會感染與沉浸的魅力 透視廣告量 專欄 手機新媒體 唯一帶著跑的媒體 Media Drive 2.0 從大孩子蛻變為小大人-談中學生的媒體行為 版權為Media Drive所有 未經同意請勿轉載 MEDIA DRIVE VIEWPOINT MONTHLY July, 2010 MEDIA DRIVE VIEWPOINT Issue 23, July, 2010

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  • 1. Issue 23, July, 2010 MEDIA DRIVE VIEWPOINT July, 2010 Media Drive 2.0 Media Drive page - 1 -
  • 2. MEDIA DRIVE VIEWPOINT July, 2010 page - 2 -
  • 3. MEDIA DRIVE VIEWPOINT July, 2010 page - 3 -
  • 4. MEDIA DRIVE VIEWPOINT July, 2010 -4-
  • 5. MEDIA DRIVE VIEWPOINT July, 2010 -5-
  • 6. MEDIA DRIVE VIEWPOINT July, 2010 -6-
  • 7. MEDIA DRIVE VIEWPOINT July, 2010 -7-
  • 8. MEDIA DRIVE VIEWPOINT July, 2010 -8-
  • 9. MEDIA DRIVE VIEWPOINT July, 2010 / page - 9 -
  • 10. MEDIA DRIVE VIEWPOINT July, 2010 e-mail CPM CPC CPA ROI iPhone iPhone iPhone HTC 19-45 TA 93.6% 0 26-34 Apple Google Facebook 10.36% 17.08% 10.91% 36.57% / 360 MV page - 10 -
  • 11. MEDIA DRIVE VIEWPOINT July, 2010 MediaDrive2.0 - 12-17 2009 (0901-0912 MI+LI) 12-14 15-17 3C page - 11 -
  • 12. MEDIA DRIVE VIEWPOINT July, 2010 15-17 - 12 -
  • 13. MEDIA DRIVE VIEWPOINT July, 2010 29.8% 12-14 15-17 15-17 - 13 -
  • 14. MEDIA DRIVE VIEWPOINT July, 2010 12-14 - 14 -