5. HOW DID YOU ATTRACT/ADDRESS

YOUR AUDIENCE?

Sophie Lavis

How?

 To attract my target audience I used data collected from an online survey I made, this then gave me the correct information needed to tailor my magazine colour scheme to match that of the ideals given to me via audience research.

From my audience survey I managed to gain an idea of what colour schemes, name of magazine, and the most popular age range for a magazine of this type. Through the use of surveymonkey.com I was enabled to reach a large group of people and this aided me to help decided how to attract my audience. I attracted them through making something that the people want, and what criteria they have to value something worth buying.

(the full audience research can be seen here: http://sophielavismedia.blogspot.uk/2013/11/audience-survey-questionaire.html)

Just an idea of the question asked and answered on my monkeysurvey.com questionnaire.

Extra audience research:

I also did a peer review within my class to get honest opinions from real genre fans to see if they would think my magazine worthy of being bought, along with this I carried out extensive research as to what components are a repetitive yet key feature to magazines which are either from the same or similar genre/style; this helped me to shape my magazine to git the criteria needed to make it successful.