Fluorescent adolescent

THE FACTORY

Star Image and Richard Dyer’s theories

• Richard dyers theory about stars and stardom is that “a star image is not a real person that is constructed out of a range of materials, such as advertising, magazines and film”

• A star creates an image fro themselves using media such as the Internet, radio, magazines… they advertise them self’s to a certain audience creating the perfect image for their chosen audience to idealize.

• According to Richard dyer’s theory the success of a manufactured star depends on the presence of two paradoxes which are-

• •The star must be simultaneously ordinary and extraordinary for the consumer • •The star must be simultaneously present and absent for the consumer• the fist paradox is to make the target audience feel as if they have things in common

from with the audience making them have normal factors to there lives allowing the audience to relate to the star in some way. The star also has to be extraordinary to make fans idolise them and want their success for example their extraordinary wealth or beauty.

• The second paradox is to keep the audience wanting more., such as going to see a pop star in concert, they are present but still untouchable so fans will walk away wanting more resulting in them buying more of the artists products and re buying tickets to see them on tour.

• The success of a manufactured star is reliant on a healthy balance between these two paradoxes, Richard dyer believes.

Common views on music stardom

• RebellionRebellion• Sexual magnetismSexual magnetism• An anti-authoritarian attitudeAn anti-authoritarian attitude• Originality Originality • Creativity/talent Creativity/talent • Aggression/anger Aggression/anger • A disregard for social values relating to drugs, sex and polite A disregard for social values relating to drugs, sex and polite

behaviourbehaviour• YouthfulnessYouthfulness• Conspicuous consumption, of sex, drugs and material goods Conspicuous consumption, of sex, drugs and material goods • Success against the oddsSuccess against the odds

Target audience

• We aimed to market THE FACTORY to an audience of 15 to 25 year olds, female and male.

• We chose that age range for our target audience because the band members them self's are only 18 and 19. we felt that we should have our target to the same ruff age range because it means the audience can relate to the band as they will be of the same generation.

• The common views on music stardom that I felt related most to our band was• Youthfulness, • An anti-authoritarian attitudeAn anti-authoritarian attitude• Creativity/ talentCreativity/ talent• Success against the oddsSuccess against the odds

• I think our target audience will be able to relate well to these views I think our target audience will be able to relate well to these views and idolise the band for there use of these 4 views.and idolise the band for there use of these 4 views.

Success against the oddsSuccess against the odds

THE FACTORY have success against the odds because there image is of 4 teenaged boys, just left home and who are living in there first bed sit together practising for there band. I chose to use this picture as an example because it shows the band when they have first moved in . They have hardly any furniture because they are so poor and haven't got there own drum kit yet, as he is playing on his knees.we wanted to represent the band as normal normal students who are poor hoping for a break In the music industry. This makes them under the heading of against the odds because they done have a privileged life, competition is high and they are poor.

Youthfulness The factory come under the heading of youthfulness because the star image we have created

for them is one of youth and the journey of growing up. We portray all of their youthful characteristics by making the room become messier and messier which is a teenaged trait. the mess is made up of objects such as bear bottles, dirty clothes, magazines etc… which is the sort of mess you would find in teenaged boys bedrooms. We also emphasised there youth by the clothes we dressed them in at the beginning which were t shirts, jeans and trainers, which made them look young. The foals are a band which share our bands youthful appeal. They are all young, scruffy boys. I think that the target audience for the foals would also like the factory as they shear many of the same values.

Creativity/Talent • One of the most important factors of our bands star image is the talent. We wanted to

make it clear to the audience that this band has not been manufactured they area group of friends who love music and have formed there own band in search of success in the music industry. Portraying this to our target audience was so curtail to us that we made our whole video a performance video building a narrative aspect (the mess building and disappearing, the transition of the band and the room) around the performance aspect to add a depth to the video to assure it wasn’t to boring and repetitive.we have mirrored this in our poster of the band, by having a shot of the band performing. Some examples of bands that have the same values as the one’s we created for our band of performing and music being the most important factor. The example bands are the kooks and arctic monkeys

Anti-Authoritarian Attitude • The band are portrayed to have a slight Anti-Authoritarian Attitude because there target

audience is from the ages of 15 to 25 who usually shear this attitude if only slightly. We didn’t want the band to be portrayed as out of hand rebels but we did try to portray a naughty and cheeky rebellious side to them. We did this by making there home/ studio messy with clothes, shoes, bear bottles, cans, and lads-mags. A lot of teenagers who live at home I am sure can relate to having a messy room and being nagged to tidy it up. We mirrored this mess on our album cover showing the floor covered in clothes and shoes. We have also made our selves a logo in the shape of a tea stain which we have photo-shopped onto every cover of our digi pack and onto our poster