media pack 2014

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art Business Today 16-18 empress Place, London SW6 1TT, UK Tel: +44 (0) 20 7381 6616 Fax: +44 (0) 20 7381 2596 email: sal [email protected] “Informative, topical and in touch with all aspects of the framing industry. We regularly receive a fantastic response from customers to both articles and advertising in abT” PaULINe HUTcHINSON MaRKeTING MaNaGeR, aRQadIa “advertising in art business Today has helped deliver an outstandingly successful year for Valiani” NIcO VaLIaNI VaLIaNI SRL Media Pack OPPORTUNITIES RATES SPECIFICATIONS DEADLINES MaKING YOUR bUSINeSS STaNd OUT artbusinesstoday.co.uk

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Advertising opportunities, rates, specifications and deadlines

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Page 1: Media pack 2014

art Business today 16-18 empress Place, london sW6 1TT, uk Tel: +44 (0) 20 7381 6616 Fax: +44 (0) 20 7381 2596 email: [email protected]

“informative, topical and in touch with all aspectsof the framing industry. We regularly receive afantastic response from customers to both articlesand advertising in abT”

Pauline HuTcHinsonmarkeTing manager, arqadia

“advertising in art business Todayhas helped deliver an outstandinglysuccessful year for Valiani” nico ValianiValiani srl

Media PackOPPORTUNITIES • RATES • SPECIFICATIONS • DEADLINES

making your business stand out

artbusinesstoday.co.uk

Page 2: Media pack 2014

adVerTise in arT business TodayindisPensaBle, aWard-Winning • 50:50 ratio oF editorial to adVertising

tried and trustedFounded 1905, art business Today isnot only the oldest uk magazine forthe art and framing sector, it is also theindustry’ s only award-winning magazine. Promote your products toa dedicated, discerning readership.

editorial integrityat art business Today, we guarantee a50:50 balance between editorialand advertising as a minimum, soyour advertisement always appearsalongside features, not anothercompany’s marketing message.

the industry leaderreaders turn to art business Today forauthoritative, in-depth coverage ofnews and trends.

• First with news on company moves,product launches, the trading picture,industry standards.• First with interviews of key players,trendsetters and policymakers.• First for international news – thelatest developments worldwide.• Focused on the bottom line, withdedicated sections on business, artand framing.

Fresh contactsbe assured, we keep our mailing listfresh by regularly adding the details of visitors to the art and framing sectors of the spring and autumn Fairinternational in birmingham, as well asbuying in other relevant third-partylists.

resPonsiVe readershiP our recent survey to all abT readers revealed that unlike many magazinesand media platform out there - half ofaBt readers have responded to anadvert, the majority of abT readersdon’t read any other art and framingmagazines and that readers see theads as part of the informative andrelevant content aBt provides.

online Presenceart business Today is also publishedonline. This means a wider, world-widereach and increased exposure for advertisers. readers can click onto weblinks within the adverts to be directedstraight through to external websites. art business Today can also be foundon Facebook and Twitter.

timed rightart business Today, published five timesa year, advertises your products when itmatters most. our January and augustissues are published at least two weeksahead of the uK’s spring Fair international and autumn Fairat the very moment readers are selecting new ranges. april hits thedoormats as the crucial spring seasongets underway, and in June we highlight your products alongside theindustry’s brightest and best in ourspecial art & Framing industry awardsissue. in october, we place your prod-ucts on our readers’ shopping lists asthey make their final christmas stockpurchases.

the right audienceabT is read by: artists, gallery owners, bespoke and contractframers, art materials’ suppliers andretailers, printers, conservators,publishers, interior designers,department store buyers, mouldingmanufacturers and equipment suppliers. art business Today has an average circulation of 3,000 with a pass-on readership of 9,000 key industry contacts.

art Business today has advertising packages to suit all budgets. to book, completethe form overleaf, telephone: +44 (0) 20 7381 6616 or email: [email protected]

Page 3: Media pack 2014

contact ________________________________________

company ______________________________________

address ________________________________________

______________________________________________

______________________________________________

______________________________________________

Postcode ______________________________________

tel ____________________________________________

Fax ____________________________________________

e-mail__________________________________________

i confirm the booking as indicated (signature)

______________________________________________

i would like to reserve the above ad space(s) and i agree to Terms & conditions

or please call me to discuss my advertising and editorialrequirements in more detail (nb editorial information is included at the editors’ discretion)

i am a member of the Fine art Trade guild

aBt BooKing Form Please deTacHadVertising rates 2014

send toart Business today16-18 empress Place, london sW6 1TT, uktel. +44 (0) 20 7381 6616 Fax +44 (0) 20 7381 2596 email [email protected]

Please ticK Jan aPr Jun aug oct

Front cover includes P3

double page spread

inside front cover

outside back cover

inside back cover

Full page

half page

Quarter page

Product news

classified disPlay

classified teXt

inserts per 1000 (60g or less)

copy by 2/12 24/2 28/4 30/6 25/8

Publication 20/1 24/3 26/5 28/7 29/92013

half page horizontal

With bleed: 216 x 143 mm(3 mm bleed on 3 sides of ad)

no bleed: 180 x 125 mm

rec. type area: 170 x 115 mm

Quarter page

125 x 85 mm

half page vertical

With bleed 303 x 108mm(3 mm bleedon 3 sides)

no bleed262 x 90 mm

rec. typearea252 x 80 mm

Full page (a4)

Trim size297 x 210 mm

Whole page bleed303 x 216 mm

rec. type area277 x 190 mm

terms & conditions oF BooKingall advertising bookings must be confirmed in writing and aresubject to the following terms and conditions:1. you must notify us in writing 28 days before the deadline date ifyou need to cancel for any reason. Failure to do so will result in acharge of 50% of the space booking.2. Please supply a colour proof with your digital files. if we do notreceive this proof, then we cannot ensure your satisfaction withthe published advertisement and cannot be held responsible fordiscrepancies of colour.3. For new advertisers and for classified/Product news booking,payment is pro-forma in advance of publication; otherwise invoices will be issued after the publication has been mailed andwe require payment within 30 days of the invoice date. seriesbooking payments must be up to date to ensure the running ofsubsequent ads. agency commission will be disallowed on alloverdue invoices.

Page guild raTe member raTe

Front cover inc Page 3 £2390 £1890double page spread £2905 £2145

inside front cover £1905 £1495outsid e back cover £1905 £1495inside back cover £1905 £1495

Full page £1645 £1265Half page £955 £735quarter page £525 £405

Product news £150 £80

classified – Text: first 30 words £35 Free(plus 50p per word thereafter)

inserts per 1000 (60g or less) £250 £175less than 60g, must be machine insertable

series discounTs 3 adverts saVe 5%4 adverts saVe10%5 adverts saVe 15%* uk advertisers, please note all prices are net of VaT

technical sPeciFication

Page 4: Media pack 2014

WeB BooKing Form Please deTacH

contact ________________________________________

company ______________________________________

address ________________________________________

______________________________________________

______________________________________________

______________________________________________

Postcode ______________________________________

tel ____________________________________________

Fax ____________________________________________

e-mail__________________________________________

i confirm the booking as indicated (signature)

______________________________________________

i would like to reserve the above ad space(s) and i agree to Terms & conditions

or please call me to discuss my advertising and editorial requirements in more detail

i am a member of the Fine art Trade guild

send toart Business today16-18 empress Place, london sW6 1TT, uktel. +44 (0) 20 7381 6616 Fax +44 (0) 20 7381 2596 email [email protected]

all website advertising spaces are charged at a standard£50 per year.a horizontal banner can be placed along the bottom ofany content page.Vertical banners can be placed underneath l eft handmenu boxes, or sign in box, on any content page.

Please ticK

horizontal banner £50 per year

Vertical banner £50 per year

Please specify preferred page(s)

______________________________________________

______________________________________________

______________________________________________

______________________________________________

advert spaces are available on a first come first servedbasis. if the page you have specified is already booked,we will let you know when it becomes available and suggest suitable alternatives. adverts can be replaced on a monthly basis if desired.

*uk advertisers, please note all prices are net of VaT

www.fineart.co.ukadVerTising

the right audience For your Business

Pop under banner960w x 160h pixels

skyscraper banner240w x 600h (max) pixels

optimum dPi 72 - 96 maximum

We offer a banner design service, this is an additional £50 + VaTTerms and conditions of bookingall bookings mus be confirmed in writing either via post, fax ore-mail. all advertisers must pay for all adverts booked beforethey can go live. Please supply your advert or images and textfor us to design the advert in good time for the commencementof the time slot you have booked. The advertiser is responsiblefor ensuring that the file(s) provided are suitable for web useand for checking the quality and positioning of the advert afterit has gone live.adverts will be removed at year end unless payment has beenreceived to renew the booking.*uk advertisers, please not all prices are net of VaT

advertising on www.fineart.co.uk gives you unique accessto the art and framing trade. it is the home of the Fine artTrade guild, an international organisation representing allthose in the art, framing and printing business. The guild’s103 years of expertise in this industry ensures that the website is a trusted source of information on all aspectsof the industry. The website was revamped and relaunchedin 2013 which has led to improved duration spent onlineand number of pages viewed. The website holds vital information not found anywhere else online. advertiserscan choose between consumer and trade pages, meaningthat you can target your advertising to the right audience,something not offered by many other media platforms. online advertising is fully measurable, you can easily trackthe effectiveness of your campaign.

advertising on fineart.co.uk is highly affordable, our pricesmean that you can sustain an ongoing campaign which willallow you to see measurable results.

technical sPeciFications

“as a professional artist i know that i amtargeting all the right people and i usescreen shots of the banners to marketmyself. it shows i am serious and professional and gives my work exposureto a wider audience”anne corless, WWW.annecorless.com

“We've seen a 20% increase in businessand our google ranking has improved. customers like the reassurance of finding us on the industry website; it complements our own web presence”PeTer HayTon, ToWngaTe PublisHing