TARGETING ALL NEW

BIKERS

Media pack2014 - 2015

BackgroundFirstCar Limited is the UK’s market-leading, road safety publishing company. Producing award-winning magazines for over a decade, FirstCar stands alone, targeting new road users.

FirstCar currently publishes three annual titles, totalling 1.7million magazines and has a complementary website, firstcar.co.uk. All of these are tailored specifically to the youth motoring market, with a road safety angle. FirstCar is building on its excellent links within the road safety community and sound publishing platform to launch into the motorbike sector with FirstBike.

FirstBike will fill the gap in the market to

communicate effectively with all riders at the very start of their riding career. FirstBike will effectively communicate with this hard-to-reach set of new bikers in a unique and engaging way, allowing key advertising messages to reach this impressionable audience, cost-effectively.

This new biking audience is in prime buying mode for all things biking; their first 50cc moped, their first 125cc bike, bike insurance, tuition, learning aids, biking kit, clothing and equipment, etc. There is no better time to engage with these bikers as they become independent riders for the first time. FirstBike reaches them at this pivotal stage of their journey.

insurancehow to get cover

HOLLYOaKsHanging out with the stars of the cul t teen soap

Learningpass your tests

PracTicaLEditionIssue 1

car buYingavoid the lemons

Inside : buYing + insuring + sTaYing safe + MainTenance

made in chelseabinKY

Exclusive interview

Supported by

Win Me!page 46

Easy TygErLearning to drive with the Outnumbered star

insurancE

lEarningall you need to pass your tests

how it works

ThEoryEdition

Issue 2

Inside : buying + insuring + sTaying safE + MainTEnancE

Supported by

JaDE JonEsolympic champion

Exclusive interview

Win ME! page 46

Media pack2014 - 2015

FIRSTBIKE The magazineFirstBike is an annual, 52-page, A5 magazine full of useful information and expert advice covering a whole range of biking topics. It's designed to inform, enthuse, engage and excite readers who are currently learning to get on two wheels. The areas covered include:

■ How to get started■ Passing your test first time■ Buying advice■ Insurance■ Maintenance■ Kit, clothing and accessories■ Training aids

Target marketFirstBike is the only magazine on the market aimed at new bikers; those just starting their motorcycling career. Aimed at 16-24 year olds, FirstBike targets bikers from 16 as they take their CBT right through to qualifying for their A1, A2 and full A licence.

2014 - 2015

Timing■Published 5 May 2014■Copy deadline 3 April 2014

Media pack2014 - 2015

Media pack2014 - 2015

Distribution100,000 copies will be distributed over a 12-month period via road safety teams throughout the UK. We have excellent links with these teams and already successfully sell copies of other FirstCar titles via this network. The magazine will be used as an engagement tool when the road safety teams

are communicating road safety issues around motorcycling.

Using the road safety teams as our distribution route, we can access this group of bikers via the schools, colleges, universities and other events, which they attend, as well as penetrating CBT centres.

Advertising ratesMAGAZINE ADVERTISING RATES (cost per insertion)

Double-page spread £3750

Outside back cover £2950

Inside front cover £2500

Inside back cover £2400

Whole page £1950

Half page £1125

Quarter page £450

Eighth page £250

Bespoke sponsorship and multi-magazine packages are available on request.

ARTWORKPlease supply finished artwork for the printed magazines as a high quality (press) pdf with all fonts converted to outlines and with no transparency.

Full page adverts designed to bleed off page should have 3mm bleed allowances in addition to the advertisement size.

TIMING■Published

5 May 2014

■Copy deadline 3 April 2014

Media pack2014 - 2015

RICHARD STORRS Head of advertising sales ■Tel 0845 47 47 035 ■Mob 07707 564 422■Email richard.storrs@firstcar.co.uk

Contact us

INSERTS£25 per 1000 plus any additional postage190mm X 128mm or 190mm X 256mm

MAGAZINE MECHANICAL DATADouble-page spread 210mm (h) x 298mm (w)

Full-page size 210mm (h) x 148mm (w)

Half-page trim size 105mm (h) x 148mm (w)

Quarter-page trim size 105mm (h) x 74mm (w)

Eighth-page trim size 52.5mm (h) x 74mm (w)