media pack 2017 - gay times€¦ · media pack 2014 print magazines o digital download o online gt...

MEDIA PACK 2014PRINT MAGAZINES l DIGITAL DOWNLOAD l ONLINE

MEDIA PACK 2017 PRINT | DIGITAL | MOBILE | SOCIAL MEDIA | EVENTS

Magazine media is reaching more people via more platforms “What an exciting time for the magazine industry. It’s moving from quite a static medium to something more dynamic.”Verra Buimlija, Chief Strategy Officer, MEC


GT Media Pack 2017

MISSION

The original and best lifestyle magazine for gay and bisexual men. In each issue you will find hard-hitting comment and opinion -

keeping you up-to-date and informed about more serious issues affecting our community. On top of this we cram in page-after-page of fashion, music, arts, film, travel, gadgets and much more besides. The digital edition packs an extra special punch - look out for our interactive front covers, exclusive photo galleries and behind-the-scenes videos. Darren Scott | Editor

Est. 1984

“The most trusted source of information for the whole LGBT community.”

Whether you prefer to read GT in print, on a smartphone, tablet or laptop you’ll never have to leave home without it.

Daily connections with magazine media moved from... 12% in 2014 to 22% in 2015The Rules of Attraction Study 2015


GT Media Pack 2017

PLATFORMS & REACH

PRINTFrequency 13 issues Circulation 65,000 Readership 170,000 DIGITAL EDITIONS 10,096

ONLINEUnique users 869,411 Page views 1,819,250

SOCIALFacebook 1.4M Twitter 316,000 Instagram 78,000

NEWSLETTER 39,000

Source: Publishers Statement July 2015 | Digital editions Jan – June 2015 | Google Analytics Oct 2015

The average reader spends 40 minutes reading a magazine.

Time Inc. Insight Study

The more consumers interact with the content i.e. print and at least one screen - the stronger the relationship.

The Rules of Attraction Study 2015

2MOverall Reach


GT Media Pack 2017

AUDIENCE PROFILE

25-34 29%

35-44 18%

AB 64%

ABC1 81%

Single 51%

Married/Living as a couple 33%

Work full time 66%

Own home/mortgage 29%

Average Personal Income £52,614

The LGBT market is worth £96 billion in the UK alone

81% have bought an item or visited a place after reading about it in a magazine


MULTI PLATFORM DEEPENS INFLUENCE


LGBT MARKET DATA

Leisure travel spend (2012) UK $9.7Billion US $52.3 Billion

Spend on UK credit cards £24 billion

UK spend on clothing £4.8 billion

Source: Out Now Global LGBT 2020


GT Media Pack 2017

EDITORIAL CALENDAR | GT

“For advertisers, the most extraordinary thing about the magazine environment is that not only is there a relevant audience in place, but there is an audience fully-engaged, engaged in a way that almost no other media can achieve.”

Douglas McCabe, CEO, Enders Analysis

Themes and editorial features are subject to change.

ISSUE THEME COPY DEADLINE - TUE SIGN OFF AT PRINTER - FRI ON SALE WEEKS ON SALE

JAN 2017 GT467 FITNESS 6th DEC 2016 09/12/2016 21/12/2016 5

FEB 2017 GT468 TRAVEL 10th JAN 2017 13/01/2017 25/01/2017 4

MAR 2017 GT469 STYLE 7th FEB 2017 10/02/2017 22/02/2017 4

APR 2017 GT470 WEDDINGS 7th MAR 2017 10/03/2017 22/03/2017 4

MAY 2017 GT471 HOMES 4th APR 2017 07/04/2017 19/04/2017 4

JUN 2017 GT472 YOUTH 2nd MAY 2017 05/05/2017 17/05/2017 4

JUL 2017 GT473 FESTIVALS 30th MAY 2017 02/06/2017 14/06/2017 4

SUM 2017 GT474 SUMMER 27th JUN 2017 30/06/2017 12/07/2017 4

AUG 2017 GT475 SPORT 25th JULY 2017 28/07/2017 09/08/2017 4

SEP 2017 GT476 STYLE 22nd AUG 2017 25/08/2017 06/09/2017 4

OCT 2017 GT477 SEX 19th SEP 2017 22/09/2017 04/10/2017 4

NOV 2017 GT478 GT HONOURS 17th OCT 2017 20/10/2017 01/11/2017 4

DEC 2017 GT479 CHRISTMAS 14th NOV 2017 17/11/2017 29/11/2017 4

JAN 2018 GT480 FITNESS 12th DEC 2017 15/12/2017 27/12/2017 4

FEB 2018 GT481 TRAVEL 9th JAN 2018 12/01/2018 24/01/2018 4


GT Media Pack 2017

RATES 10% Agency Discount to PPA Accredited Agencies

PRINT Double page spread £3,960 +30% cover position

Full page £2,200 +30% cover position

Half page £1,200Quarter page £650

CREATIVE PARTNERSHIPSSponsorship/events/supplements

We pride ourselves on offering bespoke solutions for every budget. Ask the team for more details.

Advertorials: Media space as above+40%

CLASSIFIEDFeature page £995Half page £650Quarter page £450Eighth page £250Sixteenth page £175

Feature Spotlight Panel £250

ONLINELeaderboard £16MPU £18Double MPU £25Billboard £35 GT ONLYPage wraps (takeovers only) £50 GT ONLY

Sponsored article/blog £1,000Newsletter MPU £500

Homepage and individual channel takeovers available: POA

Commercial Manager Marcus James [email protected] +44(0)20 7424 7455

1 in 2 magazine consumers often share adverts with friends and family The Rules of Attraction Study 2015

Quality environments engender trust in online advertising.

Rules of Engagement AOP Gfk/NOP 2011

DIGITAL EDITIONPlease ask the team for more details relating to in-app splash screens, banners and embedded videos


GT Media Pack 2017

SPECS

600 x 200 pixels

Type 396mm x 255mmKeep text and important images within these dimensions

Type 183mm x 255mmKeep text and important images within these dimensions

Trim 420mm x 285mmSize of printed and trimmed magazine

Trim 210mm x 285mmSize of printed and trimmed magazine

Size your advert should be – includes 3mm bleed on all edgesBleed 426mm x 291mm

Size your advert should be – includes 3mm bleed on all edgesBleed 216mm x 291mm

WIDTH X HEIGHT WIDTH X HEIGHT

WIDTH X HEIGHT

Double page spread

Full Page

728 x 90 pixels

Leaderboard

300 x 250 pixels

MPU300 x 600 pixels

Double MPU

970 x 250 pixels

Billboard

1600 x 1000 pixels

SkinsNo bleed

183mm x 125mmNo bleed

½ Page Horizontal89mm x 255mm½ Page Vertical

89mm x 125mmNo bleed

¼ Page

l File types accepted are PDF / JPEG / PSDl Image files must be CMYK l Resolution 300 DPI at the size they are to be used

l Must be 72 DPIl RGB Colourl File types accepted are JPEG/STATIC & MOVING GIF l Maximum file size 150KB

l Must be 72 DPIl File types accepted are JPEG / STATIC & MOVING GIF l RGB

PRINT DISPLAY PRINT CLASSIFIED

ONLINE

NEWSLETTER BANNER

DIGITAL WIDTH X HEIGHT

iPad 768 x 1024 pixels

iPhone 320 x 480 pixels

Splash Screen

l Maximum file size 30MBl Only MP4 files accepted.

Video

1536 x 296 pixels

In-app Banner (ipad only)

l Must be 72 DPI l RGB Colour90mm x 238mm 183mm x 116mm

90mm x 116mm

90mm x 55mm 43.5mm x 55mm

No bleed No bleed

No bleed

No bleed No bleed

½ Page Vertical ½ Page Horizontal

¼ Page

Page horizontal Page 1/ 8 1/16

43.5mm x 116mmNo bleed

Page vertical1/ 8

320 x 50 pixels

Mobile

l JPEG Maximum file size 150KB


All business is conducted and orders are only accepted subject to the Standard Terms & Conditions set out below. “The Publisher” refers to Millivres Prowler Ltd and “the Advertiser” refers to the party to whom the services are supplied.

1 These conditions shall apply to all advertisements accepted for

publication and shall supersede any previously published Terms & Conditions of business. Any other condition stipulated, incorporated, or referred to by the Advertiser in its Purchase Order or negotiations shall be void unless incorporated clearly in written instructions and specifically accepted by the Publisher.

2 All advertisements are accepted subject to the Publisher’s approval of

the copy and to the space being available.

3 The Publisher reserves the right to refuse, omit, amend or suspend

an advertisement at any time without explanation, in which case no claim on the part of the Advertiser for damages or breach of contract shall arise. Should omission or suspension of an advertisement be due to the act or default of the Advertiser or his servants or agents, then the space reserved shall be paid for in full notwithstanding that the advertisement has not appeared.

4 Orders should be accompanied by an official Purchase Order or written

instructions signed by a duly authorised person. It is the responsibility of the Advertiser to ensure that only authorised persons place orders. Verbal instructions and orders are only accepted on the understanding that the Publisher will not be responsible for mistakes arising there from. The Publisher cannot be held responsible for errors or omissions in advertisements that have not been supplied to our print-ready specifications. The Publisher cannot accept liability for any errors due to third parties or subcontractors.

5 The Advertiser will ensure that the advertisement does not contravene any

Act of Parliament and is in no way illegal or defamatory, or an infringement of any other party’s rights or an infringement of the British Code of Advertising Practice. The Advertiser will indemnify the Publisher fully in respect of any claim made against the Publisher arising from the advertisement.

6 Prices are as stated in the Media Pack or as agreed at the time and date

of the order, and are exclusive of VAT at the current rate, which shall be charged in addition where applicable and unless otherwise indicated. Advertisement rates are subject to revision at any time, and orders are accepted on condition that the price binds the Publisher only in respect of the next issue to go to press. In the event of a rate increase the Advertiser will have the option to cancel the order without surcharge or continue the order at the revised cost.

7 All new orders must be prepaid unless an approved credit account

already exists. New credit accounts will only be opened after obtaining two trade references or a credit reference acceptable to the Publisher. Credits accounts will not be given to Sole Traders, non Limited Partnerships or any non-UK Advertiser.

8 Approved credit accounts are subject to settlement in full in accordance

with terms noted on invoices. PPA or NPA recognised advertising agencies will be allowed 10% commission on the quoted rates as appropriate provided payment is made by the due date and all other requirements are strictly complied with. The Publisher reserves the right to charge interest monthly in accordance with the Late Payment of Commercial Debts (Interest) Act 1998 for late settlement of accounts from the due date up to the receipt of payment. For avoidance of doubt, the Publisher reserves the right to cancel any future Advertisements (irrespective of whether applicable deposits have been paid) if any payment is overdue.

9 Any size, agency, or series discounts are given in consideration

of settlement being made within the Publisher’s credit terms set out in Clause 8. Failure to pay within these terms will result in full Rate Card being charged. If the Advertiser cancels the balance of a contract, he relinquishes any right to a previously negotiated series discount

and advertisements will be paid for at the full rate, unless the contract has been suspended by decision of the Publisher – see Clauses 2, 3, and 8.

10 Charges will be made to the Advertiser or his agent where the

printers are involved in extra production work owing to acts or defaults of the Advertiser or his servants or agents. Additional cost incurred if materials are found to be unsuitable during production will be charged, except if the whole or any part of such additional cost could have been avoided but for additional delay by the Publisher or his servants in ascertaining the unsuitability of materials so supplied.

11 All property supplied to the Publisher by or on behalf of

the Advertiser shall, while it is in the possession of the Publisher or agents of the Publisher, or in transit to or from the Advertiser, be deemed at the Advertiser’s risk unless otherwise agreed, and the Advertiser should insure accordingly. The Publisher shall be under no liability if it shall be unable to carry out any provision of the Contract for any reason beyond its control, including Act of God, legislation, war, fire, flood, drought, failure of power supply, lock-out, strike or other dispute. The Publisher reserves the right to destroy all artwork and associated materials which has been in its custody for 12 months from the date of its last appearance.

12 At least four weeks’ notice in writing prior to copy date is

required to stop or suspend an insertion.

13 Complaints regarding reproduction or placement of advertisements

must be made in writing and must be received within four weeks of the on-sale date of the issue in question.

14 If copy instructions are not received by the relevant copy

date, no guarantees can be given that the proofs will be supplied for corrections made, and the Publisher reserves the right to repeat the most appropriate copy available.

15 These Terms & Conditions, together with the Media Pack,

constitute the entirety of the Contract between the Publisher and the Advertiser. The Contract is deemed to take place at the offices of the Publisher. No variation of or addition to the same shall be of legal effect, and no employee or agent of the Publisher is authorised to make any representation binding upon the Publisher, unless such variation or addition is made in writing and signed by a Director of the company, Millivres Prowler Limited.

16 These Terms & Conditions and all other express terms of the Contract

shall be governed and construed in accordance with the laws of England.

STANDARD TERMS & CONDITIONS OF ACCEPTANCE

Millivres Prowler Ltd Registered office: Spectrum House, Unit M, 32-34 Gordon House Road, London NW5 1LP Registered in England No. 1165041 VAT: GB 234 3547 72

media pack 2017 - gay times€¦ · media pack 2014 print magazines o digital download o online gt...

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