media kit english (2016 q1)
TRANSCRIPT
Measurable Advertising Solutions Reaching Chinese
Contactwww.italkbbmedia.com
iTalkBB Media U.S. Headquarters
7926 Jones Branch Drive, Suite 260
McLean, VA 22102
Phone: (888) 670-6626
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iTalkBB Media New York Office
136-19 Franklin Ave. Unit #7C,
Flushing, NY 11355
Phone: (718) 619-4500
iTalkBB Media Canada Offices
Toronto Office:
Phone: (905) 747-3307
Vancouver Office:
Phone: (604) 210-2886
Content04 Background
05 TV Programs
07 IPTV Advertising Platform
08 Viewers at A Glance
09 Viewership Growth
10 Viewers Profile
12 Viewers Buying Habits
14 Viewing Habits
15 Advertising Opportunities
17 Ad Metrics: Campaign Report System
18 Other Digital Advertising Opportunities
21 iTalkBB Quick Facts
3
iTalkBB Chinese TV is a digital Chinese entertainment streaming service provided
in U.S., Canada, and Australia. It is delivered through a television set-top box
which allows viewers to watch Chinese content at home or any location with
internet connection. TV content includes live streaming of more than 60 Chinese
channels from Mainland China, Hong Kong and Taiwan, as well as on-demand
TV episodes, pop shows and movies.
iTalkBB Chinese TV was launched in early 2012. Since then, it has earned a
viewership of over 273,000+ household subscribers in 2016 Q1. It is the largest
and fastest-growing digital Chinese content provider in the North America with
a 60% market share.
iTalkBB Chinese TV is owned by iTalk Global Communications, which has more
than 12 years of experience in ethnic telecommunication industry. iTalkBB Media,
an affiliate company of iTalk Global Communications, manages all advertising
services provided through iTalkBB Chinese TV. The advertising services were
launched in October 2013, including IPTV advertising technology platform,
advertising sales, placement, and productions services. iTalkBB Media is
headquartered in the Greater Washington, DC area, with media sales offices in
New York, Los Angeles, Toronto, Vancouver, and Beijing, and production teams in
major metropolitan areas of the U.S., Canada, and China.
Background
4
TV Programs
Live-streaming and On-demand
Movies, TV Dramas, Popular Shows
Program type covering news and investigation, finance and investment, lifestyle and travel,
entertainment and leisure, sports and health, and more
60+ live channels from mainland China, Hong Kong, and Taiwan
72-hour DVR of content from live channels
Chinese blockbusters and classic movies
Hottest Chinese drama series
Popular TV shows covering a broad range of topics
民视美洲
陕西卫视
北京卫视
CCTV-财经
四川卫视
福建卫视
亚洲本港台 亚太第一卫视
中国教育1
金鹰卡通
三立美洲
河北卫视
北京纪实
CCTV-国际
凤凰卫视香港台
CCTV-戏曲
浙江卫视 浙江卫视
东森美洲卫视 华视美洲
厦门卫视 天津卫视
广东珠江频道 广东卫视 河南卫视
美国中文电视(中) 美国中文电视(英)
台视美洲
湖北卫视
国际卫视英文台
凤凰美洲
CCTV-军事农业
湖南卫视
CCTV-社会与法
东森美洲新闻 超视无线 纬来综合
辽宁卫视 华视美洲 深圳卫视
广西卫视
江西卫视
国际卫视NY台
云南卫视
国际卫视LA台
UDN世界新闻 江西卫视 山东卫视
凤凰资讯
CCTV-科教
江苏卫视 东方卫视
CCTV-新闻 CCTV-少儿
非凡新闻 宏观电视
CCTV-综合
CCTV-音乐
大爱电视
卡酷动画
黑龙江卫视
重庆卫视
贵州卫视
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Geo-targeted Advertising
Fully Engaged Ad Views
Insights Into Ads Campaigns
Ads inserted in iTalkBB Chinese TV network can target viewers locally, regionally, or (inter-)nationally.
Targeting by state or province
City-level targeting (certain conditions apply)
Ads inserted in iTalkBB Chinese TV network cannot be skipped or fast-forwarded.
Ads being immediately inserted before the viewer selected TV content
Ads being played out in its entirety (no skip, no fast-forward)
Auto-generated ad delivery reports provide placement metrics, which include:
Total ad delivery number
Ad delivery breakdowns by geo-location / by time of day / by program type
2.
1.
3.
IPTVAdvertising Platform
iTalkBB Media developed its own IPTV advertising delivery
and management platform. The platform presents a valuable
opportunity to leverage the iTalkBB Chinese TV network to
generate media sales and enhance the viewer experience. The
technology allows advertisement to be embedded into the
IPTV network, yet still independent from content streaming.
The platform not only enables geo-targeted ads, but also allows
a certain level of program-related campaigns. Comparing to
traditional TV spot ads, iTalkBB Media’s advertising solutions are
more relevant and cost-efficient.
7
80% of our viewers are mostly located in the
following metro areas: New York (NY);
Los Angeles (CA); San Francisco (CA);
Washington, DC ; Houston (TX); Boston (MA); Dallas (TX); Atlanta
(GA); and Chicago (IL).
Sources:
In order to provide advertisers with the most detailed and up-to-date viewership statistics, iTalkBB
Chinese TV uses real-time monitoring and reporting systems to accurately obtain and analyze
viewing information.
ViewersAt A Glance
iTalkBB Chinese TV reached over 273,000 households in North
America as of 2016 Q1, which includes over 170,000 households
in the U.S., far ahead of its competitors. In general, more than
60% of Chinese television viewers in the North American region
watch iTalkBB Chinese TV.
*Numbers are reported as hourseholds, instead of individuals.
21,423
32,194
42,732
11,183
3,954
170,000+*8,053
San Francisco 4,192
Dallas
HoustonLos Angeles
New York
Atlanta
D.C.
6,247Boston
4,769Chicago
US Viewership
8
ViewershipGrowth
iTalkBB Chinese TV has experienced
rapid growth utilizing iTalkBB’s
substantial customer base as a
launching point into the market. Its
viewership has been growing steadily
over the years. In the past year (2015-16),
the viewership increased more than
13%, marking the fourth growing year
since this service was launched.
Sources:
Calculation based on Real-time monitoring and reporting system
(2016 Q1).
28,76
1
32,19
4
37,49
0
42,73
2
149,5
13 170,1
66
222,8
00
273,0
11
2015 Q1
2015 Q1
2015 Q1
2015Q1
2016Q1
2016Q1
2016Q1
2016Q1
United States New YorkNorth America Los Angeles
9
98% of iTalkBB Chinese TV viewers are
of Chinese descent, which consists
primarily of newer generation
of Chinese immigrants with high education level, high
household income, and strong purchasing power.
Viwer Profile
10
Data Source: 2015 iTalkBB Chinese TV Viewer Survey (May 2015). Sameple Size: 700
Housholds.
18-24 1%
25-34 8%
35-44 24%
45-54 37%
55-64 22%
65+ 8%
English 21%
Mandarin 85%
Cantonese 8%
Other Languages 4%
High school or equivalent 3%
Some college (no degree) 3%
Associate’s degree 7%
Bachelor’s degree 20%
Master’s degree & above 63%
Professional degree & other 4%
0 8%
1 33%
2 46%
3 11%
4 1%
5 or more 1%
$109,999
Number of Children in the Household
Primary Language Spoken at Home
Age (of Survey Respondents/Household Decision Makers)
Median Household Income
Highest Education Level in the Household
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18~25 years old: Born in the US or immigrated to the US with
parents | College/graduate students, young professionals |
Thoroughly assimilated into the American culture
22~30 years old: Chinese students studying in America or recent
graduates | Financially stable and strong buying power | Pursuing
a healthy and trendy lifestyle
25~30 years old: Young parents in the early stages of their careers
| In need of many services such as childcare, education, and
healthcare
Fashion, sports, leisure, travel products and services
Automobile accessories and automotive services
Home ownership
Financial products and services
Organic food, gourmet food, and dining out
Viewer Buying Habits
1.Young Adults
Interests:
12
30~40 years old: Post-graduate educational background
| Working in a managerial/professional role in a large
organization or own small to medium-sized businesses |
Married | Pursuing a high-quality, healthy lifestyle
40~50 years old: Very stable career, high income, and
abundant assets and savings | Focusing on healthy lifestyle,
children’s education, senior care services for parents, and
starting to consider retirement plans | A high demand for
financial services
Visiting family members in the US | Most people are retired
in China | Limited understanding of the American culture
| Helping children with household duties | Particularly
concerned about health care, education, real estate and
social services.
Immigrants from mainland China, Taiwan, Hong Kong, or
Macau | Approaching or already reached retirement age
| Seeking a higher standard of living and interested in
household living and retirement planning | Expecting their
children to become successful in their life
Household and home renovation products and services
Financial and legal services and products
Children’s education, healthcare, leisure, travel products and services
Owning additional properties
Upgrading automobiles and automotive accessories
Health-related, senior care products and services
Leisure, travel products and services
Food and health care
Benefits from community services
Estate planning products and services
Interests:
Interests:
2.Middle Aged
3.Senior Citizen
13
Viewing Habits
0%
25%
50%
75%
100%
1/1/2014 2/1/2014 3/1/2014 4/1/2014 5/1/2014 6/1/2014 7/1/2014 8/1/2014
0
3
2
1
4
5
6
1/1/2014 2/1/2014 3/1/2014 4/1/2014 5/1/2014 6/1/2014 7/1/2014 8/1/2014
70% of iTalkBB Chinese TV subscribers are active viewers who
watch the content on a daily basis.
An average household viewer watches TV content 4.5 hours per day.
14
Advertising Opportunities
1. TVC
2. Video Teaser
15
TV ProgramTVC
Pre-roll; up to two commercials per program;
cannot be skipped or fast-forwarded; 100% viewability
Pre-roll; streaming as a TVC companion or within a
3-min program switch interval; cannot be skipped or
fast-forwarded; 100% viewability
(:30)or (:15)
(:07)With Voiceover
TVC Teaser / Teaser+ TV Program
Pre-roll; streaming within a 3-min program switch interval;
cannot be skipped or fast-forwarded; 100% viewability
Customized TV channel for promoting single
brand’s value, products and service.
(:05)No Voiceover
3. Branded Slate
5. Branded Channel
Branded Channel
16
TVC TV Program
Static; displayed in dialogue box4. Banner Ad
Banner Ad
iTalkBB Media’s IPTV advertising platform enables advertisers to gain insights into their campaigns. The platform’s auto-generated ad delivery data including:
Total ad delivery number
Ad delivery breakdowns by geo-location
Ad delivery breakdowns by time of day
Ad delivery breakdowns by program type
Ad Metrics: Campaign Report System
17
In addition to iTalkBB Chinese TV, iTalkBB Media is actively pursuing advertising opportunities on other digital media channels to broaden its reach to Chinese in the U.S. and/or Canada.
Online Advertising: Google Video Ad
SEM consulting
Campaign setup and management
Campaign optimization and evaluation
Account management
Design and creative
WeChat: Chinese App Based Advertising
WeChat business official account set up and management
Online booking, shopping, and reservation setup
Native advertising
WeChat coupon, banner ads
Follower engagement
Design and creative
19
iTalkBB, a subsidiary of Net 263 Co. Ltd., is one of the most
well-known Chinese-brands in North America. With over
10 years of telecommunications experience, iTalkBB has
cultivated a strong niche market of more than 300,000
households in North America. One out of six Chinese
families in the U.S. and Canada are active users of iTalkBB’s
home phone service.
Net 263 Co. Ltd., the largest non-state-owned telecom
company in China, was listed on the Shenzhen Stock
Exchange on September 8th, 2010 (Ticker: 263, Stock
code: 002467:CH).
iTalkBBQuick Facts
World’s largest VoIP telecom carrier for ethnic-Chinese and Koreans
Over 80% brand recognition among Chinese in North America
10-year telecommunications experience serving Chinese and Korean communities
11 branches and over 600 employees worldwide (US, Canada, China, Singapore, Australia)
Over 2,000 dealers in North America
18 retail stores in Chinese-concentrated metropolitan areas in North America,
such as New York, Los Angeles, San Francisco, Toronto, and Vancouver
Recapitalized with Net 263 & launched iTalkBB Chinese TV
2012Branches established in Australia & Singapore
2009VoIP service launched in the Chinese community in the U.S.
2005VoIP service expanded to Canada market
2006VoIP service expanded to Korean customers in the U.S. & Canada
2008iTalkBB commenced operations in Texas
2003
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