presspage platform update q1 2013 (english)
DESCRIPTION
The evolution of the PressPage platform is mostly driven by our clients. That is why our customer development process plays a central role in the creation of our roadmap. By constantly adding new features, we enable our clients to get the most out of their social media newsrooms and releases.TRANSCRIPT
PressPage Quarterly UpdateQ1 2013
Preferred supplier toBart Verhulst, Co-founder & CEO
• Roadmap updates- Account administration 2.0 - RSS Import 1.0- Mobile user interface- Custom pages- Headline gallery / showcase and Media coverage- Headline module 2.1- Twitter distribution
• Beyond the ‘newsroom’- Content-engagement-platform
AgendaPressPage Update Q1 2013
Roadmap updateAccount administration 2.0 > 21.03.2013• Feature description
- Agency to see / manage subscription details of all client newsrooms
- Directly manage and cancel accounts- Accessible thru the ADMINISTRATOR account
• What’s in it for the agency?- Clear overview of all agency clients and account details- Provide clients with timely warning for renewal- Timely cancellation of accounts
Roadmap updateRSS import 1.0 > 21.03.2013• Feature description
- Upgrading from legacy newsroom to PressPage’s technology becomes easier.
- Ability to import archive of news releases into PressPage platform*
• What’s in it for the client?- All news and content in one place- All news and content on a future-
proof platform- Enhanced SEO & search- Click-thru: old news drives new
news• What’s in it for the agency?
- Easier buy-in of the service by the end client
- Complete and modern solution, versus a part solution
*) Import via RSS feed from legacy newsroom.
Roadmap updateMobile user interface > 13.03.2013• Feature description
- Specific interface for mobile users.- Renders both on newsroom and
release level.- Android & iOS: iPhone & Samsung...
• What’s in it for the client?- Better navigation and interactivity of
content on mobile devices.- Trend towards mobile content
consumption rising.• What’s in it for the agency?
- Ongoing platform enhancements are included in the PressPage service.
- Offers agency the possibility to “up-sell” on technology features to client.
Roadmap updateMobile user interface > 13.03.2013
Contacts are directly accessible by mail and phone.Please note to include int. dialing codes to contact persons!
Browsing thru headlines is easy. Headline archive is also made accessible.
Quotes are clearly presented, including Facebook, Twitter, and LinkedIn accounts of the ‘ambassador’.
All photos can be previewed and downloaded.
Headlines op newsroom niveau (zelfde aantal als ingesteld op newsroom) en link naar archief.
• Feature description- Ability to publish static pages such
as:- Company profile- Management team- Company fact sheet- Press kit- ...
• What’s in it for the client?- Allowing the newsroom to become a
central hub for all brand info.• What’s in it for the company?
- This feature allows for more static information to become accessible on the newsroom.
Roadmap updateCustom pages > 13.03.2013
Roadmap updateHeadline module 2.1 > 21.02.2013• Feature description
- Adding multiple headlines / ‘content categories’, like”
- Press releases- News releases- Blog posts- Case studies...
• What’s in it for the client?- One place where all different
content categories are displayed and accessible.
- Ability to provide content for different types of visitors.
• What’s in it for the agency?- Being able to provide a full
‘communications suite’
Roadmap updateHeadline module 2.1 > 21.02.2013• Feature description
- Adding multiple headlines / ‘content categories’, like”
- Press releases- News releases- Blog posts- Case studies...
• What’s in it for the client?- One place where all different
content categories are displayed and accessible.
- Ability to provide content for different types of visitors.
• What’s in it for the agency?- Being able to provide a full
‘communications suite’
Real estate trade journals & economic desk of
newspapers
Mortgage consumers
Real estate agents
PRESS RELEASES
COLUMN
MARKET DEVELOPMENT
Roadmap updateHeadline module 2.1 > 21.02.2013
Titles of the headlines can be customised: Press releases, Case studies, Blog, Success stories...
Roadmap updateHeadline module 2.1 > 21.02.2013
Make a unique tag for each headline.Each case (press release, blog, case study...) that is published with the corresponding tag, will be published under the referred headline.
Roadmap updateHeadline module 2.1 > 21.02.2013
No tag? The published case will be published under ‘Headlines’
Roadmap updateHeadline module 2.1 > 21.02.2013
The amount of cases published under each headline is easily customised.
Roadmap updateHeadline gallery showcase > 21.02.2013• Feature description
- A more visually attractive presentation of content on the newsroom.
- Also applies to (media) ‘coverage’ module.• What’s in it for the client?
- A more attractive presentation of content to increase consumption and interactivity.
• Important- For this feature to work well, a featured image
(possibly reflecting the theme of the case) must be added.
Roadmap updateHeadline gallery showcase > 21.02.2013• Feature description
- A more visually attractive presentation of content on the newsroom.
- Also applies to (media) ‘coverage’ module.• What’s in it for the client?
- A more attractive presentation of content to increase consumption and interactivity.
• Important- For this feature to work well, a featured image
(possibly reflecting the theme of the case) must be added.
• Feature description- Automatic distribution of the social
media release through Twitter (optional)
• What’s in it for the client?- Secures process of social
distribution.- Increases visibility of release to
followers.- Consistency in content distribution.
• What’s in it for the agency?- Workflow efficiency.
Roadmap updateTwitter distribution > 21.02.2013
Past the ‘newsroom’Every company is a media company
- Press release on the web- DownloadsDigital press release
Social press release
Social media release
Social (media)newsroom
Content engagement platform
- Press release on the web- Downloads- Shareable through social channels- Content on the web- Downloads- Shareable through social channels- Enriched with web content (photos, videos..)
- ‘Digital file’ of SMR’s- Overview / historic
- From ‘news’ to ‘content’- Differentiated audiences- Shareable and interactive- Increased web-traffic / measurable...