media kit at-a-glance...2020/09/15  · 2. festival of food trucks is sept. 8 the festival of food...

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13701 STATESVILLE ROAD • HUNTERSVILLE • EXIT 23 704-659-7010 WWW.RANDYMARIONGMC.COM OVER 200 OVER 300 BEST SELECTION! BEST PRICE!!! enver Citizen Volume 8, Number 36 • Sept. 7-13, 2018 • Updates daily at www.lakenormanpublications.com • @DenverCitizen 3 THINGS TO KNOW TODAY PAGE 3 1. Marching bands The Lincoln County Marching Band Programs from each high school will perform their shows for people outside of a game. The preview is 7 p.m. Sept. 15 at Lincolnton Wolves High Stadium. The event is free, though a $1 per per- son donation is suggested to raise money for Lincolnton and West Lincoln marching bands. Concessions will be available for purchase. Now that Labor Day is over and school is back in session, the Lincoln County splash pads are now closed for the season. They won’t be turned on again until Memorial Day. The 16th annual Denver Days Fall Festival returns Sept. 21-22. The event is hosted by the Rotary Club of Denver/Lake Norman. It includes live music, carnival rides, activties and Details: www.denverlakenormanrotary. your neighbors In preparation for the Xtreme Hike – supporting the Cystic Fibrosis Foundation – Denver resident Cori Goldstein has been tackling trails with her family all summer. This cause has a family taking ‘Xtreme hikes’ INSIDE: Group prepares to take on cystic fibrosis challenge See Part II of Lake Norman’s Influential Women Media Kit At-a-Glance EFFECTIVE, EFFICIENT DISTRIBUTION 84% of our readers keep the paper throughout the entire weekend! Approximately 75% of our readers purchase products or services from our advertisers! Our readers spend their money on: DINING & ENTERTAINMENT HOME FURNISHINGS HOME IMPROVEMENTS ELECTRONICS AUTOMOBILE ACCESSORIES LAWN & GARDEN VACATIONS & TRAVEL APPAREL TAX SERVICES EXERCISE LAWN CARE ATHLETICS MEDICAL AND MORE! 15905 Brookway Drive - Suite 4205 Huntersville, N.C. 28078 Phone: 704.766.2100 • Fax: 704.992.0801 NORMY 2020 L a k e N o r m a n M e d i a G r o From the editor... Targeted print and digital content that informs and engages our audience. Serving Huntersville, Cornelius and Davidson See who was voted tops in more than 90 categories – Special section starts on Page 13 Volume 19, Number 35 • Aug. 28-Sept. 3, 2020 Regular readers of the Herald Citizen likely will notice something new in this week’s edition. At the top of the front page, you’ll now see “The Lake Norman Citizen.” The name actually harkens back to a paper created in 2009 that, after a series of acquisitions and merging of publi- cations, eventually morphed into the Herald Citizen. In making the change, we felt the new name gives the paper a geographic and community identity that the Herald Citizen moniker lacked, while at the same time acknowledging the in- fluence the Lake Norman Citizen earned in northern Mecklenburg County. The new name also complements those of the Lake Norman Media Group’s other weekly publications: the Mooresville Citi- zen and the Denver Citizen. What won’t change is our commitment to being the premier print and digital news source in northern Mecklenburg County. In the face of the COVID-19 pandemic, fulfilling that pledge has often been a challenge as we – like so many of you – face unprecedented economic obstacles. But, like our neighbors, we lean into those challenges while adapting to an evolution in how we live and work. Now more than ever, we feel fortu- nate to be a part of this community, and pledge to continue proving it. – John Deem is editor of Lake Norman Media Group. www.randymarion.com 704-664-3303 1-800-73-CHEVY I-77 EXIT 36, HWY 150 220 WEST PLAZA DRIVE The King of Price” “The King of Price” Mooresville Citizen Volume 9, Number 36 • Sept. 7-13, 2018 • Updates daily at www.lakenormanpublications.com • @MooresvilleNow 3 THINGS TO KNOW TODAY New coffee shop takes on the daily grind PAGE 13 1. Leadership LKN applications due The Lake Norman Chamber of Commerce Leadership Lake Norman program is accept- ing applications through Sept. 10. Over eight months, participants will tour facilities, partic- ipate in seminars and learn about the area’s resources. Details: www.lakenormanchamber. org 2. Festival of food trucks is Sept. 8 The festival of food trucks event is 5-8:30 p.m. Saturday, Sept. 8, with live music, food trucks and more. Main Street will be closed from Moore Avenue to Center Avenue. 3. North-South Parkway study planned Stafffrom Iredell County, local towns and other groups are identifying transportation alterna- tives for a north-south corridor from Eastfield Road in Huntersville to Timber Road in Moores- ville. An open house is set for 6-8 p.m. Sept. 27 at the Charles Mack Citizen Center. MOORESVILLE – For Alli Goode, the best part of organizing an event is watching people enjoy it. “It’s the memories that are made that make me most excited,” Goode said. And the town’s upcoming One Moore Fest, a new event that will focus on multicultural identities and traditions, will give attendees lots of opportunities to make memories. Goode, who is the special events and mar- keting coordinator for Mooresville’s parks and recreation department, said the festival will feature numerous opportunities for attendees to eat, experience and learn about different cultures. “I want people to know it’s going to be ex- citing,” Goode said. “It’s going to be fun. It’s going to be different than maybe some of the other things they’ve attended.” your community Nanette Grueninger, along with team members and her neighbors, constructed this Carnaval outfit. She said she used real ostrich feathers on the headdress. New event has international flair Fest brings the world home Courtesy of Nanette Grueninger (See ONE MOORE on page 4) INSIDE: Visitors to experience different aspects of culture by JESSICA COATES [email protected] Monitor Mountain Island 1. ABC board members needed in Belmont The Belmont ABC Board is seeking applicants for open board positions. Those who are interested in serving on this board, should submit an online application by going to www. cityofbelmont.org 2. ‘Love One Another’ exhibits at college “Love One Another,” a solo art exhibit by Gas- ton College graduate Carl Childs, is featured at the Beam Gallery in the D.F. Beam Center of Visual Arts on the Dallas campus of Gaston College through Aug. 30. It includes paintings, sculptures, ceramics and leatherworks. Admis- sion is free of charge. 3. Grant applications sought in Mt. Holly The Mount Holly Community Impact Fund, started by the Community Foundation of Gaston County, has $10,000 it can distribute in grant money to local, qualified nonprofit orga- nizations that work to help a community need not currently being met. The deadline to apply is Aug. 31. Details: www.mtholly.us 3 THINGS TO KNOW TODAY Get jazzed up about ‘Chicago’ Page 5 HUNTERSVILLE – A project 10 years in the making is coming to fruition at the Latta Plantation Nature Preserve. A new home for the Carolina Rap- tor Center and county-owned preserve that borders the eastern side of Moun- tain Island Lake will break ground in September. Called Quest, the future 13,250-square-foot facility is a partner- ship between the Mecklenburg Coun- ty Park and Recreation Department (MCPRD) and the Raptor Center. “It’s been a long time coming,” said Michele Miller Houck, associate execu- tive director of the Carolina Raptor Cen- ter. “We’ve been working hand-in-glove to make this a reality.” Carolina Raptor Center, Latta to get enhancement In-depth The current visitor’s center for the Carolina Raptor Center will be renovated into the Raptor Hospital, which is planned to be more visitor-friendly. Upgrades to take flight Doug Coats Inside: Find out what the county’s multimillion-dollar project entails Volume 16, Number 8 • August 2018 • Updates daily at www.lakenormanpublications.com by DOUG COATS U @CoatsSpeak (See UPGRADESon page 3) Google is the most sophisticated advertising platform in existence and they chose us for one of their 40 premier partners nationwide. Print & Digital Marketing Opportunities at Great Rates! Your one stop source for all of your marketing needs.

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Page 1: Media Kit At-a-Glance...2020/09/15  · 2. Festival of food trucks is Sept. 8 The festival of food trucks event is 5-8:30 p.m. Saturday, Sept. 8, with live music, food trucks and more

13701 STATESVILLE ROAD • HUNTERSVILLE • EXIT 23 704-659-7010 • WWW.RANDYMARIONGMC.COM

OVER 200 NEW BUICKS AND GMC’S OVER 300 PRE-OWNED VEHICLESBEST SELECTION! BEST SERVICE! BEST PRICE!!!

Text

KINGOFPRICE

to 69302

and $ave

enver

CitizenVolume 8, Number 36 • Sept. 7-13, 2018 • Updates daily at www.lakenormanpublications.com • @DenverCitizen

3 THINGS TO KNOW TODAY

PAGE 3

1. Marching bands preview showsThe Lincoln County Marching Band Programs from each high school will perform their shows for people outside of a game. The preview is 7 p.m. Sept. 15 at Lincolnton Wolves High Stadium. The event is free, though a $1 per per-son donation is suggested to raise money for Lincolnton and West Lincoln marching bands. Concessions will be available for purchase.

2. Splash pads are now closedNow that Labor Day is over and school is back in session, the Lincoln County splash pads are now closed for the season. They won’t be turned on again until Memorial Day.

3. Mark calendars for Denver DaysThe 16th annual Denver Days Fall Festival returns Sept. 21-22. The event is hosted by the Rotary Club of Denver/Lake Norman. It includes live music, carnival rides, activties and food. Details: www.denverlakenormanrotary.com/denver-days

your neighbors

In preparation for the Xtreme Hike – supporting the Cystic Fibrosis Foundation – Denver resident Cori Goldstein has been tackling trails with her family all summer.

This cause has a family taking ‘Xtreme hikes’

Courtesy of Cori Goldstein

INSIDE: Group prepares to take on cystic fi brosis challenge Page 16

See Part II of Lake Norman’s Infl uential Women

Media Kit At-a-Glance

EFFECTIVE, EFFICIENT DISTRIBUTION84% of our readers keep the paper throughout the entire weekend!

Approximately 75% of our readers purchase products or services from our advertisers!

Our readers spend their money on:DINING & ENTERTAINMENT • HOME FURNISHINGS • HOME IMPROVEMENTS

ELECTRONICS • AUTOMOBILE ACCESSORIES • LAWN & GARDEN VACATIONS & TRAVEL • APPAREL • TAX SERVICES • EXERCISE • LAWN CARE

ATHLETICS • MEDICAL AND MORE!

15905 Brookway Drive - Suite 4205 • Huntersville, N.C. 28078 • Phone: 704.766.2100 • Fax: 704.992.0801

NORMY2020

Lake

Norman Media Group

From the editor...

Targeted print and digital content that informs and engages our audience.Serving Huntersville, Cornelius and Davidson

See who was voted tops in more than 90 categories

– Special section starts on Page 13

Volume 19, Number 35 • Aug. 28-Sept. 3, 2020

Regular readers of the Herald Citizen likely will notice something new in this week’s edition.

At the top of the front page, you’ll now see “The Lake Norman Citizen.”

The name actually harkens back to a paper created in 2009 that, after a series of acquisitions and merging of publi-cations, eventually morphed into the Herald Citizen. In making the change, we felt the new name gives the paper a geographic and community identity that the Herald Citizen moniker lacked, while at the same time acknowledging the in-fl uence the Lake Norman Citizen earned in northern Mecklenburg County.

The new name also complements those of the Lake Norman Media Group’s other weekly publications: the Mooresville Citi-zen and the Denver Citizen.

What won’t change is our commitment to being the premier print and digital news source in northern Mecklenburg County. In the face of the COVID-19 pandemic, fulfi lling that pledge has often been a challenge as we – like so many of you – face unprecedented economic obstacles.

But, like our neighbors, we lean into those challenges while adapting to an evolution in how we live and work.

Now more than ever, we feel fortu-nate to be a part of this community, and pledge to continue proving it. ❏

– John Deem is editorof Lake Norman Media Group.

www.randymarion.com

704-664-33031-800-73-CHEVYI-77 EXIT 36, HWY 150

220 WEST PLAZA DRIVE“The King of Price”“The King of Price”

Mooresville

CitizenVolume 9, Number 36 • Sept. 7-13, 2018 • Updates daily at www.lakenormanpublications.com • @MooresvilleNow

3 THINGS TO KNOW TODAY

New co� ee shop takes on the daily grind

PAGE 13

1. Leadership LKNapplications dueThe Lake Norman Chamber of Commerce Leadership Lake Norman program is accept-ing applications through Sept. 10. Over eight months, participants will tour facilities, partic-ipate in seminars and learn about the area’s resources. Details: www.lakenormanchamber.org

2. Festival of food trucks is Sept. 8The festival of food trucks event is 5-8:30 p.m. Saturday, Sept. 8, with live music, food trucks and more. Main Street will be closed from Moore Avenue to Center Avenue.

3. North-South Parkway study plannedSta� from Iredell County, local towns and other groups are identifying transportation alterna-tives for a north-south corridor from East� eld Road in Huntersville to Timber Road in Moores-ville. An open house is set for 6-8 p.m. Sept. 27 at the Charles Mack Citizen Center.

MOORESVILLE – For Alli Goode, the best part of organizing an event is watching people enjoy it.

“It’s the memories that are made that make me most excited,” Goode said.

And the town’s upcoming One Moore Fest, a new event that will focus on multicultural identities and traditions, will give attendees lots of opportunities to make memories.

Goode, who is the special events and mar-keting coordinator for Mooresville’s parks and recreation department, said the festival will feature numerous opportunities for attendees to eat, experience and learn about different cultures.

“I want people to know it’s going to be ex-citing,” Goode said. “It’s going to be fun. It’s going to be different than maybe some of the other things they’ve attended.”

your community

Nanette Grueninger, along with team members and her neighbors, constructed this Carnaval outfi t. She said she used real ostrich feathers on the headdress.

New event has international fl air

Fest brings the world home

Courtesy of Nanette Grueninger

(See ONE MOORE on page 4)

INSIDE: Visitors to experience di� erent aspects of culture

by JESSICA [email protected]

MonitorMountain Island

1. ABC board members needed in BelmontThe Belmont ABC Board is seeking applicants for open board positions. Those who are interested in serving on this board, should submit an online application by going to www.cityofbelmont.org

2. ‘Love One Another’ exhibits at college“Love One Another,” a solo art exhibit by Gas-ton College graduate Carl Childs, is featured at the Beam Gallery in the D.F. Beam Center of Visual Arts on the Dallas campus of Gaston College through Aug. 30. It includes paintings, sculptures, ceramics and leatherworks. Admis-sion is free of charge.

3. Grant applications sought in Mt. HollyThe Mount Holly Community Impact Fund, started by the Community Foundation of Gaston County, has $10,000 it can distribute in grant money to local, qualified nonprofit orga-nizations that work to help a community need not currently being met. The deadline to apply is Aug. 31. Details: www.mtholly.us

3 THINGS TO KNOW TODAY

Get jazzed up about ‘Chicago’

Page 5

HUNTERSVILLE – A project 10 years in the making is coming to fruition at the Latta Plantation Nature Preserve.

A new home for the Carolina Rap-tor Center and county-owned preserve that borders the eastern side of Moun-tain Island Lake will break ground in September. Called Quest, the future 13,250-square-foot facility is a partner-ship between the Mecklenburg Coun-ty Park and Recreation Department (MCPRD) and the Raptor Center.

“It’s been a long time coming,” said Michele Miller Houck, associate execu-tive director of the Carolina Raptor Cen-ter. “We’ve been working hand-in-glove to make this a reality.”

Carolina Raptor Center, Latta to get enhancement

In-depth

The current visitor’s center for the Carolina Raptor Center will be renovated into the Raptor Hospital, which is planned to be more visitor-friendly.

Upgrades to take flight

Doug Coats

Inside: Find out what the county’s multimillion-dollar project entails

Volume 16, Number 8 • August 2018 • Updates daily at www.lakenormanpublications.com

by DOUG COATSU @CoatsSpeak

(See UPGRADES on page 3)

Google is the most sophisticated advertising platform in existence and they chose us for one of their 40 premier partners nationwide.

Print & Digital Marketing Opportunities at Great Rates! Your one stop source for all of your marketing needs.

Page 2: Media Kit At-a-Glance...2020/09/15  · 2. Festival of food trucks is Sept. 8 The festival of food trucks event is 5-8:30 p.m. Saturday, Sept. 8, with live music, food trucks and more

Weekly Newspaper Rates

Size Open 6WK 13WK 26WK 52WK

Full $ 1,700 $ 1,391 $ 1,312 $ 1,155 $ 998

1/2 $ 950 $ 781 $ 738 $ 651 $ 582

1/4 $ 475 $ 387 $ 365 $ 320 $ 301

1/8 $ 263 $ 220 $ 208 $ 187 $ 180

Circulation: 25,000 Readership: 47,294

Size Open 6WK 13WK 26WK 52WK

Full $ 760 $ 625 $ 590 $ 521 $ 475

1/2 $ 438 $ 364 $ 345 $ 308 $ 290

1/4 $ 237 $ 200 $ 190 $ 170 $ 160

1/8 $ 124 $ 105 $ 101 $ 90 $ 85

Circulation 10,200 Readership: 19,285

Size Open 6 WK 13 WK 26 WK 52 WK

Full $ 760 $ 595 $ 562 $ 496 $ 450

1/2 $ 438 $ 347 $ 329 $ 293 $ 275

1/4 $ 237 $ 190 $ 181 $ 162 $ 150

1/8 $ 124 $ 100 $ 96 $ 86 $ 80

Circulation 9,300 Readership: 18,763

Size Open 6 WK 13 WK 26 WK 52 WK

Full $ 2,250 $ 2,125 $ 1,850 $ 1,695 $ 1,620

1/2 $ 1,280 $ 1,200 $ 1,050 $ 950 $ 925

1/4 $ 644 $ 606 $ 530 $ 510 $ 495

1/8 $ 360 $ 341 $ 303 $ 305 $ 295

Lake Norman Cluster Circulation 44,000 Readership: 84,238

Mooresville

CorneliusDavidsonHuntersville

Denver

28673

28117 28115

28037

28164 28078

28031 28036

Monthly Newspaper

Size Open 3x 6x 12x

Full $ 1090 $ 820 $ 700 $ 520

1/2 $ 570 $ 495 $ 435 $ 345

1/4 $ 278 $ 255 $ 240 $ 203

1/8 $ 154 $ 143 $ 135 $ 90

Circulation 10,000 Readership: 19,240

2812028216

28214

28012

MountainIsland

Your print ad is included in our online e-editionsat no additional costs - giving you the added valueof our online e-readers.

OFFERING MORE COVERAGE THAN ANYONE IN LAKE NORMAN.

Page 3: Media Kit At-a-Glance...2020/09/15  · 2. Festival of food trucks is Sept. 8 The festival of food trucks event is 5-8:30 p.m. Saturday, Sept. 8, with live music, food trucks and more

Ad Specifications

full

1/4 V

1/2 H 1/4 Standard

1/8

V

1/8 H

Double truck

Front page banner Page 2

1/4 H

1/2V

Deadlines/submissions• Space reservations and ad-build materials/direction: Wednesday, 5pm, eight (8) calendar days prior to publication date• Camera-ready ads: Friday,5pm,five(5)calendardayspriortopublicationdateNote: When sending via e-mail, please include the name of your company, issue date and name of publication in the subject header.

Production guidelinesAd builds (to be built by Lake Norman Publications)

• Logo art, along with any additional desired imagery, must be provided (preferably at 300dpi in one of the digital formats listed below).

• Fonts also should be included to avoid font-matching or replacement. If necessary, font matches can be processed for an additional fee.

Camera-ready ads (already built to spec)• All ads MUST be built as CMYK

(200dpi) and provided in one of the digital formats listed below.

• Due to registration issues, color ads that use black need to have the CMYK mix for black built at 100% black (C=0, M=0, Y=0, K=100). Note: This only affects the black color and should include text, headers, backgrounds, shadows and logos where possible.

• Same as above, color ads that place text over an image or color background should have the text set to overprint. Note: Use sans serif fonts at 14 pt. or larger for better print quality.

Digital formatsAcceptable high-resolution program formats include: • Adobe Acrobat PDF (preferred format)• Adobe Illustrator• Adobe Photoshop• Adobe InDesign• Jpeg, Tiff

Note: Unacceptable formats include Publisher, Word, and PowerPoint. Word and PowerPoint documents for ad builds can only be accepted to provide text or an example of your layout. Individual images/logos will need to be sent separately in one of the above formats.

Proofs/approvals• All ads must be approved by the date indicated above. If approvals/corrections

are not received by that date, the ad will run as provided on the proof.• ONLYtwoproofswillbeprovided.Iffinalapprovalsarenotreceivedonthe

second proof, additional changes can be accepted prior to the deadline indicated; however, an additional proof will not be generated for review.

For more information, contact your sales rep today!

704.766.2100 • [email protected]

AD SPECSSize Dimensions Double Truck 20.75” w x 9.833” h

Full Page 10.00” w x 9.833” h

1/2 Page (v) 4.916” w x 9.833” h

1/2 Page (h) 10.00” w x 4.837” h

1/4 standard 4.916” w x 4.837” h

1/4 Page (h) 10.00” w x 2.337” h

1/8 Page (h) 4.916” w x 2.337” h

1/8 Page (v) 2.375” w x 4.837” h

Front Banner 10.00” w x 1.612” h

Page 2 7.43” w x 1.935” h

Page 4: Media Kit At-a-Glance...2020/09/15  · 2. Festival of food trucks is Sept. 8 The festival of food trucks event is 5-8:30 p.m. Saturday, Sept. 8, with live music, food trucks and more

CirculationOur circulation is a blend of home-delivery customers and single-copy distribution. Since the majority of the newspapers’ circulation is home-delivered, advertisers can choose to run inserts in the Weeklies’ entire circulation or home delivery only. Please call your rep for a current circulation breakdown.

Let us quote the design and print production of your inserts as well.

Insert Rates Open 12X 24X 52XSingle Sheet .2oz $40 10%off 15%off 20%off

4-page tab .2-.6oz $45 10%off 15%off 20%off

8-page tab .6-1oz $50 10%off 15%off 20%off

Minimum 10,000 (with exception of Denver Citizen - 8,800)

• Price given in dollars per 1,000 inserts.• Minimum order is 10,000 inserts.• The maximum outside dimension is 12” x 10.” Most paper stocks are acceptable. However, if the piece cannot be inserted by machine, we will hand insert or fold the product before machine inserting at an automatic charge of $10 per 1,000 to the customer unless printed on minimum 60# paper. The minimum size outside dimension is 6” x 4” printed on minimum 70# stock.• All folding, if necessary, shall be completed by advertiser prior to delivery to the printer.• Inserts not able to be machine inserted or odd-size pieces, including some single sheets, are subject to an additional $10 per 1,000 hand-insertion charge unless printed on minimum 60# paper.

DeadlinesReservations for preprints must be made at least two (2) weeks in advance. The deadline for delivery to our printer is one (1) week prior to insertion date.

Insert Preparation Requirements• All preprints should be delivered to our printer in Charlotte one (1) week in

advance of publication day. Hours: Monday through Friday, 7am-6pm.

Delivery address:Roger WrightCharlotte Observer Printing9140 Research Drive Charlotte, NC 28262

• Do not tie preprinted inserts in bundles, vacuum pack, or fray edges of preprints. Pallets or multiple box deliveries to the printer should be clearly labeled as follows:

Name of Publication (Date of scheduled insertion order) (Quantity) (Your company’s name)

Lake Norman Media Group15905 Brookway Drive | Suite 4205 | Huntersville, NC 28078

Phone: 704-766-2100 | Fax: 704-992-0801 | lakenormanpublications.com

Lake Norman Media Group offers the best demographics in the Carolinas for your inserts. Target your market! Choose from full run

of 64,000 or select ZIPs, zones or home delivery only.

Page 5: Media Kit At-a-Glance...2020/09/15  · 2. Festival of food trucks is Sept. 8 The festival of food trucks event is 5-8:30 p.m. Saturday, Sept. 8, with live music, food trucks and more

Our turnkey, affordable rates includes full design, printing and delivery of a full color 2.375” x 3” sticky note on the publication(s) of your choice.

FRONT PAGE STICKY NOTE ADVERTISING!

For more information, contact your sales rep today!704.766.2100 • [email protected]

STICKY NOTES RATESLake Norman Cluster

Circulation:25,000

Circulation:10,200

Circulation:9,300

$ 1,290 $ 690 $ 640 $ 670

Great Pay and Benefits Medical Coverage

Variety of Work SchedulesFast-Paced Environment

Sales Incentives Tuition Reimbursement

jobsatgoodwill.org jobsatgoodwill.org

jobsatgoodwill.org

FRONT BACK

Bleed (2.5 in x 3.125 in)

Copy Limits Front (2.25 in x 2.875 in)

Copy Limits Back (1.875 in x 2.5 in)

Die (2.375 in x 3.0 in)

• Full color (front)• No extra charge for

backside printing (b&w only)