online ordering for food trucks and carts
TRANSCRIPT
CHRISTO KYRIAKIDIS | FOUNDERMobile Ordering
CHRISTO KYRIAKIDISCEO | FOUNDER
Christos grew up in Boston, where his family was part of the local food service industry. He has extensive domain knowledge in the family-owned restaurant business, which has given him tremendous credibility and rapport with local restaurant and food truck owners. At their request, he has offered guidance on such things as pricing strategies, menu design, vendor selection, branding, recipes and food prep techniques. For the past several years, Christos has worked in enterprise security software sales, at organizations whose clients include the Department of Defense, GE and other Fortune 100 companies.
Hungry customerswant to be able to...
PROBLEM:
Find all diningoptions nearbyPlace their orderonline or throughtheir phones
Mobile Ordering
A flexible mobileapp & online
ordering platformDiners can locate &order food through theirpreferred device
Platform’s front end &revenue model meetsthe needs of all majorsegments of the fastcasual food industry
Food trucksChain restaurantsSmall/family-ownedrestaurants
SOLUTION:
Mobile Ordering
HOW DO YOU DO THAT?
An all-inclusive mobileand online foodordering experienceIncludes family-ownedrestaurants, food trucks,and participatingchain restaurants
Mobile app and onlineordering service thatlists all food trucks inthe target city
Food truck owner willpay a percentage pertransaction processed
Branded mobile appfor chain restaurants
Restaurant owner orchain pays a flatper-location rateCross-platformSalesforce.comintegration
A FRESH TAKE
TM
TM
TM
Mobile Ordering
Even GrandmaCan Use It!
Gives users a fast and easyway to locate and orderfrom food trucks orrestaurants from any device
Sign in with and post toFacebook or Google+
Store address, CC info,favorite food truck orrestaurant and re-orderyour past order withone tap
Mobile Ordering
43% Consumers who haveplaced a restaurant takeoutor delivery order online
33% Consumers who factor ininformation from peer-reviewwebsites when choosing arestaurant
70% Eating-and-drinking placesthat are single-unit operations
Industry Sales Projection:
$683.4 Billion 2014 Sales(Billion $)
Commercial $624.3
Eating Places 455.9
Bars and Taverns 20.0
Managed Services 47.1
Lodging Place Restaurants 34.8
Retail, Vending, Recreation, Mobile 56.6
Noncommercial Restaurant Services 56.6
Military Restaurant Sales 2.5
Industry2014Restaurant
Restaurant Industry Sales
*projected
$683.4
$42.8
$119.6
$239.3
$379.0
$586.7
2014
1970
1980
1990
2000
2010
*
Mobile Ordering
2012 2017(ESTIMATED)
$650 Million
$2.7 BillionU.S.FOODTRUCKREVENUE
According to Intuit, food trucks will generate between 3 and 4percent of total restaurant revenue — about $2.7 billion — by 2017,a fourfold increase from 2012. In other words, food trucks are not a fadbut a viable market segment with significant competitive advantagesover quick-serve, fast-food and take-out food vendors.
Food TruckIndustry20
14
Mobile Ordering
WHY DOOKANS?
The growing food trucktrend coincides with thegrowth of smartphones,social media and mobile
technologies. Ourcompetitors, who werepositioned for the pre-
mobile era, areunable to meet foodtrucks’ operational requirements.
We give small businessowners the ability tohave enterprise-class
reporting fromSalesforce.com. Currenttrends show that even
though increasingnumbers of small to
medium-sized businessesare leveraging Salesforce,they typically lack theexpertise to fully exploit
its capabilities.
Dookans’ extensivedomain knowledge givesus insight and access into
the inner workings offamily restaurants andthe end-to-end food
service industry.
Food Trucks DomainKnowledgeSalesforce.com
Mobile Ordering
Mobile Ordering
VS.
Small/Family Restaurant
TheBusiness
Food Truck
Chain Restaurant (Private Label)
Integration with Existing POS
Salesforce Analytics Services
Dookans GrubHub
VS.
Order from Small/Family Restaurant
The Users
Order from Food Truck
Order from Chain Restaurant
Social Media Integration
Mobile Centric
Dookans GrubHub
Mobile Ordering
THE NUMBERS
Mobile Ordering
