media kit 2020 - globelink · 2020-02-10 · video - globe and mail + alliance partners * cpcv...
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Connect with 21 million Canadians across the world’s best news, business and lifestyle sites.
Media Kit 2020
GLOBE DIGITAL / 2 MEDIA KIT 2020
Every day, The Globe Alliance network delivers breaking news, engaging content and insightful commentary.
Our extensive portfolio of premium news, business and lifestyle sites are uniquely influential across social, business and political life and a must-read for engaged Canadians, at a time when trusted, quality journalism is needed more than ever.
We’re your essential connection to millions of influential consumers through powerful sponsorships, engaging custom capabilities and data-rich targeted delivery.
21.1 Million monthly UVs
5.2 Million monthly UVs
Reach 80% of online Canadians A25-54
CONNECT TO YOUR INFLUENCERS, ACROSS THE WORLD’S BEST
GLOBE DIGITAL
66% of High Net Worth Canadians ($500k+)
62% of Business Decision Makers
72% of Women with children <18
76% of auto purchase intenders
64% of International Travel intenders
Source: comScore Multi-Platform Key Measures Q3 average, 2019 / 2 MEDIA KIT 2020
GLOBE DIGITAL / 3 MEDIA KIT 2020
Connect to Canada where your message delivers the greatest impact. Enhance your brand performance within our premium, engaging journalism, brand-safe and high viewability sites.
#1 in News, Business and Finance #3 in Lifestyle and Entertainment
YOUR EXCLUSIVE CONNECTION TO MILLIONS OF CANADIANS
GLOBE DIGITAL
16.5 million UVs 11 million UVs
Source: comScore Multi-Platform Key Measures Q3 average, 2019
GLOBE DIGITAL / 4 MEDIA KIT 2020
ACCESS THE POWER OF DATA SCIENCE.The Globe continually invests in powerful, innovative
technology to reach more of your target audience
across our network, increasing the efficiency and
effectiveness of your marketing.
Globe Core Audience – available in over 300 segments
Bespoke segments – featuring your ideal attributes
Exact Targeting segments – utilizing advanced tactics
like matching, persistent and negative targeting and
remarketing
To reach people when and where it matters most, explore our audience capabilities.
Just as our journalism is unmatched in Canada, you cannot buy The Globe’s audience anywhere else. We don’t offer our data through any indirect channel.
Connect with your ideal audience segments based on their demonstrated in-market behaviour and
purchase intent. Leverage our data to reach more potential customers while they’re actively engaged
with our content, researching or comparing the products you sell or services you provide.
GLOBE DIGITAL
CONNECT WITH YOUR AUDIENCE
Business Leaders
Active Investors
Frequent Travellers
Decision Makers
Auto Intenders
Parents
MOPEs
Small Business Owners
Luxury Shoppers
GLOBE DIGITAL / 5 MEDIA KIT 2020
Build campaign engagement and response by
presenting your message in the highest quality
content, across platforms and at the ideal time.
ACCESS THE POWER OF PREMIUM CONTEXT
LocationHome page
Section page
Articles
ContentEditorial features
Custom content
Native programs
Theme30+ channels
Content adjacencies
Keyword targeting
SeasonalityCalendar timing
Events
Holidays
GLOBELINK.CA/OPPORTUNITIES
GLOBELINK.CA/VIDEO
GLOBELINK.CA/EMAIL
Video Showcase your brand and reach our engaged video audience across The Globe and our Alliance network.
Present your messaging in pre-roll and outstream delivery to build
strong brand awareness.
Email Reach our large, opt-in audience through our content-rich emails that easily outperform industry benchmarks.
Exclusively align with over 20
News, Business and Lifestyle
editorial emails to reach consumers
at key times in their day.
GLOBE DIGITAL
WorldNews
Sports & Fitness
Environment
Innovation
Fashion & Style
Opinion
International Trade
SmallBusiness
Leadership
Wealth Management
Culture & Entertainment
Politics
Home& Garden
Travel
GLOBE DIGITAL / 6 MEDIA KIT 2020
Partner with us and deliver your unique brand story to creating strong audience connection and influencing consumers.
Leverage custom editorial themes, brand-integrated features and influencer marketing to position your brand at the centre of our world-class content and at the heart of the most influential audiences.
ACCESS THE GLOBE CONTENT STUDIO
EXPLORE SPONSOR CONTENT
EXPLORE GLOBE CONTENT STUDIO
EXPLORE GLOBE PODCASTS
EXPLORE INFLUENCERS
Sponsor Content Deliver highly relevant content marketing
within Globe and Alliance editorial and actively
optimized to build audience response.
Our expert journalism is powered by cutting-edge
data science and AI to deliver the most engaging
consumer experiences, within powerful context
that builds affinity for your brand.
Podcasts We bring engaging stories to audio life.
Leverage our storytelling and production
expertise to find and inspire new audiences.
Influencer Programs Access our trusted Canadian content producers to boost
your authentic connection with your target consumers.
Unlike purely social influencer networks, we deliver
comprehensive influencer marketing across digital, print and
social platforms, with branded content articles, video and
sponsored events to amplify your brand’s reach and impact.
GLOBE DIGITAL
GLOBE DIGITAL / 7 MEDIA KIT 2020
ACCESS CREATIVITY. INNOVATION. RESULTS.
GLOBELINK.CA/DIGITAL-ADVERTISING-FORMATS
Access our Digital StudioTake advantage of our full-service digital capabilities
to produce innovative and highly effective creative.
From standard IAB formats to stunning site-specific
formats - designed to grab attention, deliver engaging
content and compelling messaging - we’ll help you
achieve the strongest consumer response.
HeroDominate reader attention
in premium positions and
seamlessly deliver your
message across screens.
InterscrollerCapture the most mobile attention with
creative that expands to fill the screen
as people swipe through articles.
CanvasAchieve deep consumer engagement
in our largest format by delivering bold,
interactive media - video, galleries,
dynamic article/social feeds, polls and
surveys, games, calculators and maps.
Get inspired by exploring our creative gallery for new ideas and full details about ad formats.
Globe Alliance sites feature unique
and innovative formats that deliver
exceptional marketing performance.
Roller Inc. and Fast Company
GLOBE DIGITAL
GLOBE DIGITAL / 8 MEDIA KIT 2020
ACCESS NEW LEVELS OF PERFORMANCE
Strengthen your marketing performance to deliver more sign-ups, ticket sales, downloads and traffic to your site – powered by our exclusive audience data and deployed across The Globe, Alliance sites and our extended, managed inventory.
GLOBELINK.CA/GLOBE-RESPONSE
Deliver on your KPIs, with our unique ability to connect your brand to Canada’s premium audience,
in the most engaging and brand safe environments.
Gain far greater media value from
your budget andcut out the waste from
unnecessary network costs.
Strengthen campaign performance by
boosting consumer connection against
your complete marketing funnel.
Amplify your reach to consumers when
targeting a specific audience, across our
powerful, managed inventory.
Managed Performance
Actively optimized programs, designed to deliver on your pre-defined goals.
Access our Globe owned, managed, and extended
(whitelist) inventory
Access Globe 1st-party data with contextual and
audience insights
Prospecting, re-marketing and look-a-like
modelling capabilities
Programmatic Direct
Automated Guaranteed
• Access our highest quality inventory
• Align your KPI’s with sponsorships, audience
targeting and creative units
• Combine Globe and advertiser data
Private Marketplace
• Access Globe and Alliance inventory with auction
and preferred deals
• Target by platform, device, format etc.
• Access contextual and audience data in custom deals
GLOBE DIGITAL / 8 MEDIA KIT 2020
GLOBE DIGITAL / 9 MEDIA KIT 2020
Sponsorships
Globe and Mail - homepage takeover1.5 million standard IAB format Imps/day, inc. audience extension
with standard IAB formats$24,000
with Billboard format$33,000
with Hero ad format$35,000
Globe Alliance - all sites homepage takeover 2 million standard IAB format Imps/day
with standard IAB formats$32,000
Rate Type Run of Site Lifestyle News BusinessAuto Small Business
Real EstateGlobe Advisor
Sponsorships *Apply a 15% premium to rates for Audience targeting
Run of Globe Network* CPM $22 $26 $28 $30 $35 $75
Section Sponsorships CPM NA $30 $34 $36 $40 $85
WSJ Digital Network (Standard Ad Formats) CPM $32 $33 $35 $37
Standard IAB ad formats *Apply a 15% premium to rates for Audience targeting
Canvas unit (1000 x 700), Portrait (300 x 1050), Billboard (970x250) CPM $44 $52 $56 $60 $70 $120
Hero (1800x250 Responsive) & Interscroller ( Full Screen - Mobile Web) CPM $55 $65 $70 $75 $88 N/A
Video - Globe and Mail + Alliance Partners * CPCV campaigns require minimum spend of 10k per insertion
Pre-roll (15 & 30 sec) CPM $65
Outstream Video (15 & 30 sec) CPM $50
Outstream Video - 15 Sec CPCV* $0.25
Outstream Video - 30 Sec CPCV* $0.30
Email Newsletters (sent to opted-in Globe readers) CPM $30 $34 $32 $40 $50
Private Exchange (RTB/Programmatic) Prices subject to market for RTB and/or negotiation for direct programmatic deals
Managed Performance (Globe & extended networks) Program model and pricing based on your objectives and market conditions
ALL RATES ARE NET CPM Rates effective Jan 1, 2020
Before booking advertising, please review our Terms and Conditions GlobeLink.ca/mediakits
Creative gallery and formats GlobeLink.ca/digital-advertising-formatsAdvertising specifications GlobeLink.ca/digital-advertising-specifications
GLOBE DIGITAL AND ALLIANCE RATES
GLOBE DIGITAL / 10 MEDIA KIT 2020
Take the next step
Contact your Globe Media team to create powerful marketing campaigns.
WESTERN CANADA BC, NWT, Nunavut, Alberta, Saskatchewan TEL 403.245.4987 or 403.774.8024 TOLL FREE 1.800.663.1311 [email protected]
TORONTO ONTARIO & MANITOBA TEL 416.585.5111 TOLL FREE 1.800.387.9012 [email protected]
EASTERN CANADA Ottawa Region, Quebec, Atlantic Canada TEL 514.982.3050 TOLL FREE 1.800.363.7526 [email protected]
UNITED STATES, WORLDWIDE TEL 1.212.946.0219 [email protected]
@globemediagroup
/company/globemediagroup
@globemediagroup
globemediagroup
Learn more about the Globe Media GroupGlobeLink.ca/about-us
Learn more about our digital platformsGlobeLink.ca/digitalGlobeLink.ca/alliance
Explore upcoming sponsorship opportunities GlobeLink.ca/opportunities
Advertising InformationGlobeLink.ca/digital-formatsGlobeLink.ca/digital-specs
ADVERTISING INFORMATION
/ 10 MEDIA KIT 2020