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A Newsmagazine for Veterinarians and their Colleagues Continuous learning; continuous improvement; continuous success I love your newsmagazine as it is very useful, succinct and Canadian. I really appreciate the overviews of the conference talks. Susan Hetherington, DVM, Delta, British Columbia Your publication is the most useful one that comes across my desk (except the JACVIM). Lea Stogdale, DVM, DACVIM, Winnipeg, Manitoba I read each issue cover to cover, and save every copy! Judy Saunders, DVM, Mississauga, Ontario Love the publication! Anne Sylvestre, BSc, DVM, DVSc, CCRP, Dip ACVS, Dip EVCS Oakville, Ontario Advertising in Canadian Vet has been a smashing success! Your magazine has had a tremendous impact on our company’s growth - we’ve been adding a lot of accounts from Canada! Thank you so much and I want to advertise in any issues you have going out, probably until the end of time! Julie Buzby, DVM, CAVCA, CVA Beaufort, South Carolina 2014 MEDIA PLANNER NOT ONLY DOES IT FEEL LIKE A SECOND SKIN, IT HAS ITS OWN IMMUNE SYSTEM. Visit ansellhealthcare.com/gammexamt to learn more. Cats and carbohydrates – the carnivore fantasy TORONTO, ON – Cats are strict carnivores and therefore some believe that they can only obtain their nutritional requirements through consuming animals. This is incorrect from a nutritional perspective, as animals, including cats, need nutrients and not specific ingredients, explained Adronie Verbrugghe DVM, PhD, Dip ECVCN, speaking at the Ontario Veterinary Medical Association Conference. That cats evolved consuming low-carbohydrate prey has also led to speculation that cats cannot properly digest and metabolize carbohydrates, while others suggest that excess carbohydrates could lead to feline obesity and/or diabetes mellitus. The cat’s unique evolutionary background and specific and unique nutritional requirements have served as a basis for several myths about cat nutrition. Can cats effectively digest, absorb and meta- bolize dietary carbohydrates? Cats possess smaller capacity for starch digestion by endogenous enzymes. The levels of amylase responsible for initiation of starch digestion in the feline saliva and How can horse farms practice biosecurity? By Jackie Bellamy Biosecurity in the horse industry can be a difficult concept to comprehend and put into practice, especially when the average horse frequently travels off property or encounters horses that have been off the farm. However, lack of infection control procedures can leave a barn vulnerable to all kinds of diseases. According to University of Guelph researcher and author of the “Worms and Germs” blog, Dr. Scott Weese, “Having a basic infection control plan in place is probably the biggest thing someone can do to reduce the risk of disease.” Weese goes on to stress, “It does not matter what you do with your horse(s), or whether you have only one horse or a herd of 100, as an owner you should have a general idea of the measures you are going to take in order to reduce the risk of infection.” Biosecurity continues on page 4 Cats and carbohydrates continues on page 7 Common mistakes to avoid in the ER By Justine A. Lee, DVM, DACVECC, Pet Poison Helpline Don’t see emergency cases every day? Have a dog presenting to you with pale mucous membranes, a weak pulse, a heart rate of 190 bpm, and you’re not sure what to do next? Have a dyspneic cat fish-mouth breathing in front of you? Having practiced in the trenches of a busy inner-city emergency room, I’ve seen mistakes made, and I’ve made them myself. Based on my experience, here are some common mistakes to avoid in the emergency room. Not doing chest radiographs Not performing a “met check” as part of routine geriatric diagnostics is a big mistake. Geriatric patients (dog > 6-7 years of age [size-dependent] or a cat > 12 years of age) with, for example, hepatosplenomegaly, icterus, hemoabdomen, immune-mediated disease, or fever of unknown origin should have chest radiographs done at the same time as abdominal radiographs. Typically, a three-view chest set is the method of choice; however, this may be difficult in Common mistakes continues on page 6 A NEWSMAGAZINE FOR VETERINARIANS AND THEIR COLLEAGUES Inside MAY/JUNE 2013 Vol.8, No.3 Return undeliverable Canadian addresses to 3662 Sawmill Valley Drive Mississauga, Ontario L5L 2P6 Publications Mail Agreement #41262570 3 4 8 12 12 13 14 16 18 20 22 23 24 26 26 Robyn S. Russell Photography Dr. Patrick Garcia with Balam. Burloak Animal Clinic, Oakville, ON Canadian Vet Advisory Board VetLaw The 5-minute orthopedic exam DVM Online Research shows that sterilized dogs live longer Canine adult stem cells: therapeutic potential in heart disease Bear pit: targeting the big issues in farm animal care Understanding the pulp-dentin complex and endodontic disease – Part 2 Moving integrative medicine into your practice Mindful veterinary practice Working with animals a “dream job” for chiropractor Best Practices Industry News Continuing Veterinary Education Calendar CVMA News DIGITAL ISSUES AVAILABLE Sign up at www.k2publishing.ca It’s all about ESP: ears, skin, and paws Dermatological problems are the second most common reason owners take their pet to the vet, with the first being preventive visits for vaccinations and wellness checks. In fact, according to Stephen Waisglass, DVM, about 80-85% of his days in clinic are spent dealing with pets with allergies. Dr. Waisglass is a veterinary dermatologist certified by the American Board of Veterinary Specialties, and a graduate of the Ontario Veterinary College. The skin provides a protective barrier against po- tentially harmful physical, chemical, and microbial external factors. It also prevents water loss, stores nutrients, and is involved in sensory perception and thermoregulation. While skin is the largest organ, many people don’t appreciate the impact that skin problems can have on pets and their owners, and how it can affect quality of life for both. Because your waiting room is filled with variety ... so is our glove line. To seeall of our species of gloves, visit www.ansellhealthcare.com For samples, call (800) 363-8340 Awareness of subtle changes is key to good health in aging cats From about seven to 12 years of age the signs of aging in cats may not be obvious to the naked eye. But understanding that “invisible” changes are occurring is an important first step to slowing down the aging process, explains Dr. Sara Ritzie, a Guelph, ON vet- erinarian focusing in nutrition. From about 12 years on, visible changes are more noticeable, such as decreased mobility and coat ap- pearance. In older pets, as in humans, some diseases become more common; kidney disease, for example, affects approximately 10% of cats at age seven and 33% of cats at age 12. Joint disease occurs in about one-third of cats age seven and 90% of cats age 12 and over. Some obvious signs of aging may include vomiting, and changes in bathroom habits, which may suggest digestive or kidney problems. Aging cats also may experience weight loss, increased sleeping habits, and a reluctance to go up and down stairs. Cat owners may notice some of these signs but be unaware of others. Therefore, it is important for veterinarians to ask owners about their cat’s bathroom habits and stool quality, changes in overall behaviour, and the cat’s willingness to jump on and off furniture. The two-edged sword: animal welfare in veterinary practice By Jim Berry, DVM CVMA President The annual Canadian Veterinary Med- ical Association convention opened with The Summit of Veterinary Leaders, on July 10 in Victoria BC. The topic this year was “The Two -Edged Sword: Animal Welfare in Veterinary Prac- tice”. Welfare has become paired in the veterinary lan- guage with health, and is often considered to be one of the main drivers behind veterinary decision-making. However, welfare assessment is subjective and may lead to different decision cascades in our profession. Veterinary practice is diverging to some degree with companion animal practitioners often moving to more invasive and extensive treatments of individual animals, aimed at prolonging life, while production animal veterinarians are using models for population The two-edged sword continues on page 6 Aging cats continues on page 6 ESP continues on page 4 A NEWSMAGAZINE FOR VETERINARIANS AND THEIR COLLEAGUES Inside SEPTEMBER/OCTOBER 2013 Vol.8, No.5 Return undeliverable Canadian addresses to 3662 Sawmill Valley Drive Mississauga, Ontario L5L 2P6 Publications Mail Agreement #41262570 Photo courtesy of Carinosa Portraits Jayne Takahashi, DVM with Behlin. Associate Veterinary Clinics, Calgary, AB. DIGITAL ISSUES AVAILABLE Sign up at www.k2publishing.ca 3 Canadian Vet Advisory Board 4 VetLaw 6 Annual review is time to celebrate! 9 Cat Friendly Preventive Healthcare Protocols 10 Dogs With No Names – one vet’s pearl of wisdom 12 Preventing and treating acute pain in cats 13 What is “herd health”? 16 Vaccination Guidelines for new puppy owners 17 Calgary Trail Pet Hospital wins CVMA Practice of the Year Award 18 Marketing Matters 20 Becoming a co-owner: it’s more than just sharing toothpaste 23 Pets and public health: are we getting the message across? 24 Best Practices 25 Industry News 26 Continuing Veterinary Education Calendar 26 CVMA News To be a valued source of continuous learning for Canadian veterinarians, by conveying relevant and practical animal health information as presented by experts at leading veterinary conferences.

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A Newsmagazine for Veterinarians and their Colleagues

Continuous learning; continuous improvement; continuous success

“ I love your newsmagazine as it is very useful, succinct

and Canadian. I really appreciate the overviews of

the conference talks.”Susan Hetherington, DVM,

Delta, British Columbia

“Your publication is the most useful one

that comes across my desk (except the JACVIM).”

Lea Stogdale, DVM, DACVIM, Winnipeg, Manitoba

“ I read each issue cover to cover, and save every copy!”

Judy Saunders, DVM, Mississauga, Ontario

“Love the publication!”

Anne Sylvestre, BSc, DVM, DVSc, CCRP, Dip ACVS, Dip EVCS

Oakville, Ontario

“Advertising in Canadian Vet has been a smashing success! Your magazine has had a tremendous

impact on our company’s growth - we’ve been adding a lot of accounts from Canada! Thank you so much

and I want to advertise in any issues you have going out, probably until

the end of time!”Julie Buzby, DVM, CAVCA, CVA

Beaufort, South Carolina

2014 MediA PlANNer

Not oNly does it feel like a secoNd skiN, it has its owN immuNe system.

Visit ansellhealthcare.com/gammexamtto learn more.

Cats and carbohydrates – the carnivore fantasyTORONTO, ON – Cats are strict carnivores and therefore some believe that they can only obtain their nutritional requirements through consuming animals. This is incorrect from a nutritional perspective, as animals, including cats, need nutrients and not specific ingredients, explained Adronie Verbrugghe DVM, PhD, Dip ECVCN, speaking at the Ontario Veterinary Medical Association Conference. That cats evolved consuming low-carbohydrate prey has also led to speculation that cats cannot properly digest and metabolize carbohydrates, while others suggest that excess carbohydrates could lead to feline obesity and/or diabetes mellitus. The cat’s unique evolutionary background and specific and unique nutritional requirements have served as a basis for several myths about cat nutrition. Can cats effectively digest, absorb and meta­bolize dietary carbohydrates?Cats possess smaller capacity for starch digestion by endogenous enzymes. The levels of amylase responsible for initiation of starch digestion in the feline saliva and

How can horse farms practice biosecurity? By Jackie Bellamy

Biosecurity in the horse industry can be a difficult concept to comprehend and put into practice, especially when the average horse frequently travels off property or encounters horses that have been off the farm. However, lack of infection control procedures can leave a barn vulnerable to all kinds of diseases. According to University of Guelph researcher and author of the “Worms and Germs” blog, Dr. Scott Weese, “Having a basic infection control plan in place is probably the biggest thing someone can do to reduce the risk of disease.” Weese goes on to stress, “It does not matter what you do with your horse(s), or whether you have only one horse or a herd of 100, as an owner you should have a general idea of the measures you are going to take in order to reduce the risk of infection.”

Biosecurity continues on page 4

Cats and carbohydrates continues on page 7

Common mistakes to avoid in the ER

By Justine A. Lee, DVM, DACVECC, Pet Poison Helpline

Don’t see emergency cases every day? Have a dog presenting to you with pale mucous membranes, a weak pulse, a heart rate of 190 bpm, and

you’re not sure what to do next? Have a dyspneic cat fish-mouth breathing in front of you? Having practiced in the trenches of a busy inner-city emergency room, I’ve seen mistakes made, and I’ve made them myself. Based on my experience, here are some common mistakes to avoid in the emergency room.

Not doing chest radiographsNot performing a “met check” as part of routine geriatric diagnostics is a big mistake. Geriatric patients (dog > 6-7 years of age [size-dependent] or a cat > 12 years of age) with, for example, hepatosplenomegaly, icterus, hemoabdomen, immune-mediated disease, or fever of unknown origin should have chest radiographs done at the same time as abdominal radiographs. Typically, a three-view chest set is the method of choice; however, this may be difficult in

Common mistakes continues on page 6

A NewsmAgAziNe for VeteriNAriANs ANd their ColleAgues

InsidemAy/JuNe 2013

Vol.8, No.3

Return undeliverable Canadian addresses to3662 Sawmill Valley DriveMississauga, Ontario L5L 2P6Publications Mail Agreement #41262570

3481212

13

14

16

18

2022

232426

26

Rob

yn S

. Rus

sell

Phot

ogra

phy

Dr. Patrick Garcia with Balam. Burloak Animal Clinic, Oakville, ON

Canadian Vet Advisory Board

VetLaw

The 5-minute orthopedic exam

DVM Online

Research shows that sterilized dogs live longer

Canine adult stem cells: therapeutic potential in heart disease

Bear pit: targeting the big issues in farm animal care

Understanding the pulp-dentin complex and endodontic disease – Part 2

Moving integrative medicine into your practice

Mindful veterinary practice

Working with animals a “dream job” for chiropractor

Best Practices

Industry News

Continuing Veterinary Education Calendar

CVMA News

Digital issues availableSign up at

www.k2publishing.ca

It’s all about ESP: ears, skin, and pawsDermatological problems are the second most common reason owners take their pet to the vet, with the first being preventive visits for vaccinations and wellness checks. In fact, according to Stephen Waisglass, DVM, about 80-85% of his days in clinic are spent dealing with pets with allergies. Dr. Waisglass is a veterinary dermatologist certified by the American Board of Vet erinary Specialties, and a graduate of the Ontario Veterinary College. The skin provides a protective barrier against po-

tentially harmful physical, chemical, and microbial ex ternal fac tors. It also prevents water loss, stores nutrients, and is involved in sensory perception and thermoregulation. While skin is the largest organ, many people don’t appreciate the impact that skin problems can have on pets and their owners, and how it can affect quality of life for both.

Because your waiting room is filled with variety... so is our glove line.

For samples, visit ansellinfo.com/vazo

To see all of our species of gloves, visit www.ansellhealthcare.com For samples, call (800) 363-8340

411-0345 Ansell Vet Ad_ Bootlug _ V1 _ 081213.indd 18/13/13 3:56 PM

Awareness of subtle changes is key to good health in aging catsFrom about seven to 12 years of age the signs of aging in cats may not be obvious to the naked eye. But understanding that “invisible” changes are occurring is an important first step to slowing down the aging process, explains Dr. Sara Ritzie, a Guelph, ON vet-erinarian fo cusing in nutrition.From about 12 years on, visible changes are more

noticeable, such as decreased mobility and coat ap-pearance. In older pets, as in humans, some diseases become more common; kidney disease, for example, affects approximately 10% of cats at age seven and 33% of cats at age 12. Joint disease occurs in about one-third of cats age seven and 90% of cats age 12 and over.

Some obvious signs of aging may include vomiting, and changes in bathroom habits, which may suggest digestive or kidney problems. Aging cats also may experience weight loss, increased sleeping habits, and a reluctance to go up and down stairs. Cat owners may notice some of these signs but be unaware of others. Therefore, it is important for veterinarians to ask owners about their cat’s bathroom habits and stool quality, changes in overall behaviour, and the cat’s willingness to jump on and off furniture.

The two-edged sword: animal welfare in veterinary practiceBy Jim Berry, DVMCVMA President

The annual Canadian Veterinary Med -ical Association convention op ened with The Summit of Veterinary Leaders, on July 10 in Victoria BC. The topic this year was “The Two - Edged Sword: Animal Welfare in Veterinary Prac-tice”. Welfare has become paired in the veterinary lan-guage with health, and is often considered to be one of the main drivers behind veterinary decision-making. However, welfare assessment is subjective and may lead to different decision cascades in our profession.

Veterinary practice is diverging to some degree with companion animal practitioners often moving to more invasive and extensive treatments of individual animals, aimed at prolonging life, while production animal veterinarians are using models for population The two-edged sword continues on page 6

Aging cats continues on page 6

ESP continues on page 4

A NewsmAgAziNe for VeteriNAriANs ANd their ColleAgues

Insideseptember/oCtober 2013Vol.8, No.5

Return undeliverable Canadian addresses to3662 Sawmill Valley DriveMississauga, Ontario L5L 2P6Publications Mail Agreement #41262570

Phot

o co

urte

sy o

f Car

inos

a Po

rtrai

ts

Jayne Takahashi, DVM with Behlin. Associate Veterinary Clinics, Calgary, AB.

DIGITAL ISSUES AVAILABLESign up atwww.k2publishing.ca3 Canadian Vet Advisory Board4 VetLaw6 Annual review is time to celebrate!9 Cat Friendly Preventive Healthcare Protocols10 Dogs With No Names – one vet’s pearl of wisdom12 Preventing and treating acute

pain in cats13 What is “herd health”? 16 Vaccination Guidelines for new puppy owners17 Calgary Trail Pet Hospital wins

CVMA Practice of the Year Award18 Marketing Matters20 Becoming a co-owner: it’s more than just sharing toothpaste23 Pets and public health: are we

getting the message across?24 Best Practices25 Industry News26 Continuing Veterinary Education Calendar26 CVMA News

To be a valued source of continuous learning for Canadian veterinarians, by conveying relevant

and practical animal health information as presented by experts at leading veterinary conferences.

January/February • CanWest Veterinary Conference, Banff, AB • International Conference on Communication in Veterinary

Medicine, Orangeville, ON• American Association of Equine Practitioners Conference,

Nashville, TN

March/April • Ontario Veterinary Medical Association Conference, Toronto, ON• North American Veterinary Conference, Orlando, FL• Western Canadian Association of Bovine Practitioners Congress,

Calgary, AB

May/June • Ontario Veterinary Medical Association Conference, Toronto, ON• Manitoba Veterinary Medical Association Conference, Winnipeg, MB

July/August • Atlantic Provinces Veterinary Conference, Halifax, NS• North American Veterinary Dermatology Forum, Nashville, TN

September/October • Canadian Veterinary Medical Association Convention, St. John’s, NFL• American College of Veterinary Internal Medicine Forum, Nashville, TN

November/December • International Veterinary Emergency & Critical Care Society

Conference, Indianapolis, IN • Saskatchewan Veterinary Medical Association Conference,

Saskatoon, SK • American Association of Feline Practitioners Conference,

Indianapolis, IN• Veterinary Cancer Society Conference, St. Louis. MO

2014 Editorial Calendar

Bi-monthly issues of Canadian Vet will report on the following veterinary conferences. Information from other meetings and/or interviews with veterinarians may also be included.

• A respected source of relevant and practical information for veterinarians since 2006.

• Supported by an esteemed Advisory Board of Canadian veterinarians.

• Distributed bi-monthly to veterinarians coast to coast.

• Articles convey information presented by experts at leading veterinary conferences.

• Editorial is veterinarian reviewed and approved.

• Read by small, mixed practice, and large animal veterinarians.

Special Feature columns: • VetLaw

by Douglas C. Jack, B.A., LL.B

• Best Practices by Elizabeth Bellavance, DVM, MBA, CMA

• Marketing Matters by Michael Warren, DVM, GCP

• Canadian Veterinary Medical Association News by KrIstin McEvoy, CVMA Communications Manager

• Industry News

• Continuing Veterinary Education Calendar

• Get your key messages in front of your target audience – Canadian veterinarians!

• Raise awareness of your veterinary products and services amongst veterinarians.

• Reach veterinarians in every province and territory in Canada.

• Have your advertising aside credible and relevant editorial articles.

• Run an ad size that meets your campaign objectives and advertising budgets.

• Affirm your company’s commitment to the veterinary profession.

Advertise in Canadian Vet to:

Canadian Vet newsmagazine Canadian Vet advisory board:

Elizabeth Bellavance, DVM, CMA, MBA Camlachie, ON

Soren Boysen, DVM, DACVECC Calgary, AB

Trisha Dowling, DVM, DACVIM, DACVCP Saskatoon, SK

David Francoz, DVM, DACVIM St. Hyacinthe, QC

Fraser Hale, DVM, FAVD, DAVDC Calgary, AB

Danny Joffe, DVM, DABVP (canine/feline) Calgary, AB

Duane Landals, DVM, BSc.Ag Edmonton, AB

Susan Little, DVM, DABVP (feline) Ottawa, ON

Ernie Prowse, DVM, BSc, BA Truro, NS

John Tait, BSc, DVM, MBA, CFP Guelph, ON

Scott Weese, DVM, DVSc, DACVIM Guelph, ON

Joe Wolfer, DVM, DACVO Toronto, ON

Ontario 1,521British Columbia 652Quebec 569Alberta 776Saskatchewan 242Manitoba 198Nova Scotia 183New Brunswick 112Newfoundland 59Prince Edward Island 32Territories 9Total veterinary practices 4353Other (teaching, associations, industry) 341TOTAl cIrculATION 4694

Circulation

Notes:

At most practices the magazine is read by several veterinarians.

Circulation is to practicing veterinarians only.

Bonus distribution at selected veterinary conferences.

Digital issues also available.

“ I read it from page one to the last and find it very interesting. We need such a venue of what is going on and being discussed at the various meetings of veterinary associations.”

Clinique Veterinaire Visitation Joliette, Quebec

“ We at OVMA all enjoy Canadian Vet - very much. Keep up the good work.”

Angela CerovicOntario Veterinary Medical AssociationMilton, Ontario

“ Since we began running ads for our pet waste disposal system in Canadian Vet, our orders from veterinary clinics across Canada have increased dramatically!”

Esther Strubin, Practica Inc. Cambridge, Ontario

“ Thank you very much for the informative and interesting magazine!”

Christine Pfaender, DVMLangley, British Columbia

“ The whole magazine is good and talks about the problems we see in the clinic.”

Nasib Randhawa, DVM Brandon, Manitoba

“I LOVE Canadian Vet - absolutely love it!”

Debbie Stoewen, DVM, MSW Kitchener, Ontario

circulation Breakdown:

Small animal practices 2,723Mixed animal practices 1,204Large animal practices 426Other 341

ON

BC

QC

AB

SK

MB

NS

NB

OTHERNLPEI

T

2014 Rate CardEffective Sept 1, 2013

4-COLOUR AD RATES ($ CDN) 1X 3X 6XFull tabloid page (10.5” X 14”) $3,015 $2,905 $2,740Journal size ad (7.5” x 10.25”) $2,705 $2,610 $2,460Half page ad $1,810 $1,745 $1,644 Quarter page ad $550 $515 $475Double page spread $4,875 $4,695 $4,430 Gatefold ad (3 pages with fold-out) $6,030 $5,810 $5,480 False cover (2 pages ahead of cover) $6,960 $6,705 $6,325

SpECiAL pOSiTiONS Must book minimum 6 times / non-cancellable Positions are guaranteed by the publisher

Front cover bootlug $675

Feature column sponsorship with company logo $775

Inside Front Cover, Inside Back Cover, Outside Back Cover Add 15% premium

AgENCy COmmiSSiON15% commission to recognized advertising agencies

iNDUSTRy NEWS Up to 300 words Written news announcement $170 News announcement plus colour image $200

DiRECT mAiL SERviCESLet us send your direct mail pieces to all or a targeted segment of veterinarians on the Canadian Vet mailing list. Ask for a custom quote based on your specific campaign requirements

iNSERTSTipped-in (glued) or stitched insert $1,545Polybagged insert $1,545Belly bands (23” x 4”) $1,545

Inserts should not exceed 10” x 12” flat size Inserts to be supplied printed and folded

ADvERTiSiNg TERmS• Advertisements must be confirmed with an Insertion Order

signed by the advertiser or advertising agency.

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FORmAT A high resolution (300 dpi) PDF file is preferred, but other digital files are accepted.

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