Source: Xiti, 6th, May 2021 – (1) : during the 2021 rally Dakar

MEDIA IMPACT OF THE 2021 EDITION

1,200 HOURS of TV broadcast

12 HOURS of content broadcast every day, right from the bivouac

70 TV CHANNELS broadcast the Dakar rally in 190 COUNTRIES

TV BROADCAST Almost 11 MILLION

visits to the website dakar.com from smartphones, tablets or desktops(1)

OVER 1,000 media outlets published Dakar content all over the world

59.8 MILLION video views on official platforms: Youtube, Dailymotion, Facebook & Twitter

& 76.8 MILLION story views on Facebook and Instagram

DIGITAL

320,000 active users of the Dakar app available for iOS and Android

Almost 5.5 MILLION visits to the live race updates

MOBILE APP

A community of 4.5 MILLION fans

SOCIAL NETWORKS