media guide 2021...2 total annual reach: 10,185,000 print /digital issues annual readership...
TRANSCRIPT
2020
Plan their best summer ever with help from New Jersey Family’s
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An A-Z guide for New Jersey parents
Private SchoolsA CLOSE-UP LOOK
Teaching Resilience DURING THE PANDEMIC
Remote LearningK-12 ENRICHMENT
TUTORING & MORE
2020-21
INSPIRE YOUR KID WITH SPECIAL NEEDS
SPRING BREAK! 6 LAST-MINUTE DAY TRIPS
APRIL 2019 | NJFAMILY.COM | CENTRAL JERSEY
GET TO KNOW NJ'S MOST RECOMMENDED
NEW
JERS
EY’S
Where does your town rank?
LawyersMEET THE
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THE STATE’S MOST INFLUENTIAL PARENTING & LIFESTYLE BRAND
MEDIA GUIDE 2021
2
Total Annual Reach: 10,185,000
Print /Digital IssuesAnnual Readership 506,000Digital edition emails 840,000
njfamily.comUnique Visitors 2,005,528Page Views 4 milllion
Social Media (followers)
77,022
Emails delivered (subscribers) 6,833,109
Emails delivered (digital Issue)
1,050,000
3CIRCULATION VERIFICATION COUNCIL (CVC) READERSHIP AUDIT 2020
Our Readers*
25% AGES 0-245% AGES 2-479% AGES 5-1227% AGES 13+
Their children are...
92% FEMALE
96% AGES 25-54
92% COLLEGE-EDUCATED
87% HOMEOWNERS
19% $75,000-$99,00031% $100,000-$149,00016% $150,000-$199,00020% > $200,000
Their household income Is …
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In 2021, Our Readers Will Buy… 77% KIDS’ PROGRAMS
53% SUMMER CAMP
86% ENTERTAINMENT
75% CHILDCARE
52% HEALTH CLUB MEMBERSHIPS
86% DINING
68% VACATIONS
37% AUTOMOBILES
78% PRIVATE EDUCATION
31% COLLEGE SAVINGS PLAN
84% WOMENS’ CLOTHES
61% FURNITURE
40% HOME IMPROVEMENT
—SOURCE: 2020 READER SURVEY
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MAGAZINES MAILED PER ISSUE
MAGAZINES MAILED FOR BIG BOOK OF HEALTH
Audience FAMILIES WITH CHILDREN AGES NEWBORN TO 18
COLLEGE EDUCATED
HOUSEHOLD INCOME OF $125,000+
ALL HOMEOWNERS WITH A HOME VALUE OF $400,000 AND UP
Philadelphia
New York City
Mercer
Somerset
Union
EssexMorris
Passaic
Bergen
Hudson
Monmouth
Sussex
Hunterdon
Warren
Middlesex
Ocean
Burlington
Atlantic
Cumberland
Salem
Gloucester
Camden
Cape May
Circulation + Distribution BERGEN
ESSEXHUDSONHUNTERDONMERCERMIDDLESEXMONMOUTHMORRISPASSAICSOMERSETUNION
Distribution includes portions of these counties.
CIRCULATION VERIFICATION COUNCIL (CVC) READERSHIP AUDIT 2020
NEW JERSEY FAMILY READERSHIP:
New Jersey Family is delivered directly to individual mailboxes in the following counties:
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NJFAMILY.COM IS THE LEADING ONLINE DESTINATION FOR NJ PARENTS.
EVERY YEAR, WE HELP MORE THAN 2 Million PARENTS STAY IN THE KNOW.
MORE THAN 73% OF OUR TRAFFIC IS VIEWED ON A MOBILE DEVICE.
AD IMPRESSIONS ARE UP
34%*
*SOURCE: GOOGLE ANALYTICS, 2019 VS. 2020
Another Reason to Partner With Us?
WE HAVE MORE THAN 77,000 ENGAGED FOLLOWERS!
@njfamilymag
@newjerseyfamily
/ NewJerseyFamily
/ NewJerseyFamily
/ RaisingTeens / NJBaby
7
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More than 32,000 subscribers
Email Marketing
Showcase your video to our engaged digital audience
Video
njfamily.com
Category-Exclusive Adhesion Ads
Custom Dynamic Ads
Section Roadblocks
Digital Ads
Our directories (Health, Education, Childcare, Camps and more) will help you get noticed
Directories
9
Showcases your Instagram feed and updates whenever you add a new post.
Client provides:
Instagram page URL
Website URL
Rotating images gives this ad the WOW! factor. Client provides:
6 images: gif, png or jpeg only
4 to 6 sentences to promote your company (max 10 words per sentence)
Company logo
Website URL
A multifaceted ad that aggregates assets into one destination. Client provides:
Language for main ad header
4 URL links to content housed on your site
Company logo
Website URL YouTube video URL
Dynamic Marketing Solutions
10
An inclusive destination branded to your company on a dedicated topic
Content Hubs
Ask us how we can create a program customized to meet your marketing needs.
Position yourself as an authority in your field with relevant sponsored content on njfamily.com.
Ask the Expert
Custom programsSponsored content
Sponsorship Opportunities
PRINT GUIDE PERKSHIGHLY-TARGETED CONTENT LONGER SHELF LIFE INCLUSION IN THE GUIDE’S DIRECTORY LISTINGS 11
ANNUAL PRINT GUIDES IN OUR MAGAZINE ARE MUST-HAVES FOR EVERY NJ PARENT
MARCH:SPECIAL CAMP PROFILE SECTION INSIDE BIG BOOK OF CAMPS
Choosing the right summer camp is a big decision. You want to find a place your kids will love, but also a spot that’s
unique. Here’s a peek at some of the best camps in NJ and beyond—including what sets them apart from the rest.
[Meet the Camp]
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[Meet the Camp]
APRIL: READERS SHARE THE LAWYERS THEY RECOMMEND
NJ’s Best Lawyers for Families
JULY: SPECIAL HEALTHCARE + HOSPITAL PROFILE SECTION
Innovations in Healthcare
AUGUST: SPECIAL SCHOOL PROFILE SECTION INSIDE BIG BOOK OF EDUCATION
[Meet the School]
NOVEMBER: ANNUAL LIST OF READER-RECOMMENDED PEDIATRIC PROFESSIONALS
NJ’s Favorite Kids’ Docs
MAY/JUNE: GET TO KNOW THE GARDEN STATE’S INNOVATIVE AND TRAILBLAZING PROFESSIONALS AND BUSINESSES
Faces of New Jersey
Special Profile Sections
New Jersey
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AUGUSTREADERSHIP: 63,000AN ANNUAL RESOURCE FOR ALL THINGS EDUCATION
NOVEMBERREADERSHIP: 115,000AN ANNUAL RESOURCE FOR ALL THINGS HEALTH
An A-Z guide for New Jersey parents
Private SchoolsA CLOSE-UP LOOK
Teaching Resilience DURING THE PANDEMIC
Remote LearningK-12 ENRICHMENT
TUTORING & MORE
2020-21
INSPIRE YOUR KID WITH SPECIAL NEEDS
Big Book of Education Big Book of Health
Special Issues
2020
Plan their best summer ever with help from New Jersey Family’s
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MARCHREADERSHIP: 63,000AN ANNUAL RESOURCE FOR ALL THINGS CAMP
Big Book of Camps
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MAY/JUNEOUR GUIDE TO THE PREGNANCY, BABY AND TODDLER YEARS
©IS
TOC
KPH
OTO
.CO
M /
RAW
PIXE
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A special section for new and expectant
parents
OCTOBER 2020 | NEW JERSEY FAMILY 41
NJ Baby
OCTOBERFOR PARENTS IN THOSE CHALLENGING YEARS
Raising Teens
OCTOBERGET TO KNOW THE WINNERS OF NEW JERSEY FAMILY’S ANNUAL CONTEST
OCTOBERAN IN-DEPTH LOOK AT BALANCING THE DEMANDS OF CARING FOR CHILDREN AND AGING PARENTS
2021 Mompreneurs of the Year
Parenting in the Sandwich Generation
Special Advertising Sections
APRILIDEAS TO PLAN FAMILY TRAVEL IN THE SUMMER OF 2020
Family Vacation Planner
14
JAN/FEB ANNUAL EARLY EDUCATION & PRIVATE SCHOOL GUIDE — DEC JAN
PUBLICATION DATE:Jan. 29
Surviving and Thriving in 2021; Choosing a Private School; Plannning for Sleepaway Camp, Dental Check-Ups, Covid Testing for Kids, Academic Enrichment and Tutoring; Cold Weather Dining and More Winter Fun
Private School Guide
— 18 13
MARCH BIG BOOK OF CAMP JAN FEB FEB
PUBLICATION DATE:Mar. 5
Questions to Ask About Camp in 2021; Keeping Campers Safe During the Pandemic; Finding the Right Camp; Special Needs Camps; Academic Summer; Sleepaway Prep
Advertising Section: [Meet the Camp] Profiles
Camp Chart
27 3 15
APRIL BEST LAWYERS FOR FAMILIES: THE LIST FEB MAR MAR
PUBLICATION DATE:Apr. 12
Best NJ Towns for Day Trips; Finding the Right Childcare; Advocating for Your Child With Autism; Spring Allergies; Your Summer Travel Planner for 2021
Special Section: Family Vacation Planner
Advertising Sections: New Jersey’s [Best Lawyers for Families]
Spotlight on Realtors You Should Know / Special Needs Resources for Families
Summer Camp
12 12 26
MAY/JUNE MILESTONE CELEBRATIONS/ NJ BABY/ SUMMER TRAVEL APR APR APR
PUBLICATION DATE:May 24
The Changing Face of Celebrations During the Pandemic; Birthdays, Graduations, Sweet 16s, Bar Mitzvahs, Weddings + Anniversaries; Is Private School Right For Your Child?; Is it Time for Braces?
Special Section: NJ Baby for New and Expectant Parents
Advertising Sections: The Faces of New Jersey; Birthday Parties and Celebrations
Camp Preview
7 16 30
PROFILE SPACE CAMERA RESERVATION DEADLINE READY ART DUE
2021 Editorial Planner
15
JULY WOMEN’S WELLNESS APR MAY MAY
PUBLICATION DATE:Jun. 25
Guide to Self-Care During the Pandemic; Health Checkups Every Woman Needs; NJ Shore Guide + Best Fairs & Festivals; Dental Health: From Baby to Teen; What I Wish I Knew About Having a Second Baby; Must-Have Resources for New Parents
Advertising Sections: Hospital Innovations / Healthcare Profiles
Summer Family Fun
30 14 25
AUG/SEPT BIG BOOK OF EDUCATION JUL JUL JUL
PUBLICATION DATE:Aug. 26
Private School; Special Needs; Preschool; Tutoring; College Prep; Online and Live Academic Enrichment; Managing Your Child’s Mental Health
Advertising Sections: [Meet the School] Profiles / Tutoring Services
1 16 30
OCTOBER FALL FUN IN NEW JERSEY — SEP SEP
PUBLICATION DATE:Oct. 8
Halloween in NJ Special Section: Raising Teens Parenting a Teen During the Pandemic: Your Teen’s Mental Health; Private High School; Glasses vs. Contacts; Dental Health; Body Image; Everything You Need to Know About Making a Will
Special Sections: 2021 NJ Family Mompreneurs of the Year Parenting in the Sandwich Generation
Advertising Sections: Private School Previews / Women’s Cancer Care Resources to Care for Aging Parents
Women-Owned Businesses
— 10 17
NOV/DEC BIG BOOK OF HEALTH SEP OCT OCT
PUBLICATION DATE:Nov. 23
New Jersey’s Favorite Kids’ Docs List; Kids’ Health; Holiday Gift Guide; Starting the Camp Search; Ski Resorts in NJ and Beyond
Advertising Section: New Jersey’s Favorite Kids’ Docs
13 8 22
CONTINUED2021 Editorial Planner PROFILE SPACE CAMERA
RESERVATION DEADLINE READY ART DUE
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Print Ad Specifications
CAMERA-READY ARTWORK MUST BE SUBMITTED TO [email protected] AND CONFIRMED/APPROVED IN ADVANCE OF PUBLICATION.
ADS MUST BE PROVIDED IN THE EXACT DIMENSIONS AS RESERVED.
COLOR MODE: CMYK (FILES NOT PROVIDED AS CMYK WILL BE CONVERTED. COLORS MAY CHANGE IN CONVERSION PROCESS).
ACCEPTED FILES: ADOBE ACROBAT (PDF), EPS, AI, JPG OR TIFF FORMAT.
RESOLUTION: MINIMUM 300 DPI.
width height
full page live: 7.75” x 10.625”
trim: 8” x 10.875”
bleed: 8.25” x 11.125”
1⁄2 page vertical: 3.625” x 9.75”
horizontal: 7.5” x 4.75”
1⁄3 page square: 4.9” x 4.75”
vertical: 2.33” x 9.75”
1⁄4 page 3.625” x 4.75”
1⁄6 page vertical: 2.33” x 4.75”
horizontal: 4.9” x 2.25”
1/9 page 2.33” x 3”(NJ Family only)
PAGE SPECS
1/4
1/2v
1/9
1/3 square
1/3v
1/6v
1/6h
1/2h
2/3v
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PROVIDE A DIRECT URL LINK TO THE VIDEO ON YOUR YOUTUBE/VIMEO CHANNEL
Billboard
Desktop/tablet 970 x 400 px
Mobile 970 x 400 px
Large Leaderboard
Desktop/tablet 970 x 250 px
Mobile 970 x 250 px
Big Box
Desktop/mobile 300 x 250 px
Double Big Box
Vertical 300 x 600 px
Horizontal 600 x 300 px
Adhesion Ad
Desktop 1190 x 90 px
Tablet 718 x 90 px
Mobile 310 x 50 px
Newsletters
Leaderboard 600 x 120 px
Horizontal Double Big Box 600 x 300 px
Dedicated E-blast 650 x 800 px
OUR ART DEPARTMENT OFFERS DESIGN SERVICES AND PROVIDES ONE PROOF AT NO CHARGE. ALL ADS CREATED BY NEW JERSEY FAMILY ARE THE SOLE PROPERTY OF NEW JERSEY FAMILY.
FILE SIZE SHOULD BE NO MORE THAN 40K FOR A SIMPLE IMAGE AND 80-90K FOR A RICH-MEDIA AD, INCLUDING CLICK-THROUGH URL.
ANIMATED ADS MUST NOT EXCEED 15 SECONDS. FRAME RATE SHOULD BE 12 FRAMES PER SECOND (MAX 18 FPS).
ANIMATED ADS MUST BE SENT AS GIF FILES.
Print & Digital Ad Creation
Video
Digital Ad Specifications
18
Tablet
Smartphone / Mobile
Desktop
ADHESION
BIG BOX BIG BOX/ VIDEO
DOUBLE BIG BOX
BILL BOARD &LARGE LEADERBOARD
ADHESION
BIG BOX
BIG BOX
DOUBLE BIG BOX
BILL BOARD &LARGE LEADERBOARD
ADHESION
DOUBLE BB (HORIZONTAL)
DOUBLE BIG BOX
BIG BOX DOUBLE BIG BOX
ADHESION
BILL BOARD &LARGE
LEADERBOARD
ADHESION (POSITION: FOOT OF THE PAGE )
DOUBLE BIG BOX(POSITION: RIGHT RAIL)
BIG BOX + VIDEO OR HORIZONTAL DOUBLE BIG BOX(POSITION: BODY OF ARTICLE)
BILLBOARD & LARGE LEADERBOARD(POSITION: ABOVE THE MASTHEAD & MAIN NAV. BAR)Ad Positioning
