readership surveys

7
Readership Surveys When “No” Means “Yes”

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Page 1: Readership Surveys

Readership

Surveys

When “No”

Means “Yes

Page 2: Readership Surveys

2

A research survey focused on habits, frequency and topics of a target audienceGet a true feel for what list members are interested inSent to a house list or an external targeted community

What are They?

Page 3: Readership Surveys

3

Timing

Should not be sent out more than once a yearFind out the list members’ ideal frequency

How often do they receive your emails?How often do they want to receive emails?

Find out what the best time for them to receive emails is (day, time, time of year, etc)

Page 4: Readership Surveys

4

Medium of Communication

Ask readers what their preferred form of communication isHave them rate from 1-5 each option:

EmailDirect mailSupporting voicemailSupporting videoFaxWeb 2.0 features

Page 5: Readership Surveys

5

Create a list of topics you think your prospect would be interested inHave them rate each topic from 1-5Don’t ask too many questions (10-12 is best)Ask about company pains and different solutionsAsk list members about:

When they take vacationsWhat trade shows they attendWhere they get their information (infographics)

Consider giving an offer to those who complete the survey

Subject Matter

Page 6: Readership Surveys

6

What is Accomplished

Find out how you can effectively market to your house listWhat goals are best for the companySet marketing strategies and marketing calendar

Page 7: Readership Surveys

7

Call to Action

Full report – http://crunk.starrtincup.com/readershipsurveysWilliam TincupW: www.starrtincup.comE: [email protected]: 817-204-0400