By louis kavanagh

AS MEDIA STUDIES

G321

FOUNDATION PORTFOLIO

EVALUATION

QUESTION 1

In what ways does you media

product use, develop or challenge

the forms and conventions of real

media products?

The front cover of my magazine subscribes to a music

that you would by in the shop because it has, a

masthead, a cover star(s) that will be the main feature of

the magazine and the cover stars are looking straight at

the camera this also follows the conventions of a music

magazine.

The thing that I doesn‟t follow the conventions of a

magazine i would say on my magazine is the way the

cover stars are positioned as the are not as close as

maybe some other magazines would like.

The magazines that influence my magazine and have

give me some ideas through the construction are “VIBE

and The Source” this is mainly because they are hip hop

and rap magazines which is my genre that I wanted my

magazine to represent.

http://asmedialouiskavanagh.blogspot.co.uk/2012/10/vi

bes-kanye-west-issue-analysis.html

To get some ideas and look at what things

the other magazines were doing to make

them look the best they can be I started to

analyze the magazines to see what I liked

about them and what they were doing to

conform to their target audience.

To the right is a link to an analysis that I

have done on a “VIBE” magazine

Vibe magazine has heavily

influenced New Style with how

the cover lines are created

around the cover star I think this

helps incorporate the cover star

in to every issue of the magazine

I like also the font used in vibe as

it is not to much but still has that

edge need to suit the genre but

the reader will be able to read it

easily when having a quick look

at it.

When I looked at the source magazine I saw this front cover

and it struck me tat to have a front a group it doesn‟t have to be

blocked on a white background and staged, this is what I took

and incorporated it in to my magazine and used an effective

setting that represented the cover star better than a white

background.

My contents page I think is very unique in

how I have laid out the text and

incorporated it in to the background of the

picture I think this a going incorporates

the magazine to the cover star the is not

a lot going on on the contents page and it

doesn't‟t look like an ordinary contents

page it is quite simple but I think it is more

effective this way as a whole.

But the inspiration I got for doing this was

of a vibe front cover I found that I think

uses the background to its full ability and

is very simple but again effective.

http://asmedialouiskavanagh.blogspot.com/2012/10/vibe-contents-

idea.html?token=etbFqj0BAAA.DxQt8UTGfcuMBYoYuft3zQ.CeS--

2q2QP6NkUn9JuSivA&postId=2265029797909122854&type=POST

My double page spread is again quite simple as I think the photographs taken

are very effective and bold so I worked around the photographs taken this was

so that they looked and was the main feature of the pages as well as the Q&A I

used this as a way of interviewing as I thought it was a good way of telling the

reader what they want to know about the group. The way I set up my double

page spread was again influenced by vibe as it only has the content on one

page and just a quote on the other page I liked this because I think it lets the

first page say a lot before you start reading the article.

eing the talk of the rap scene

Of 2013 has really taken this triple

threat by storm by and we have been

chatting to these

guys about how

there life has

changed in the last

12 months and

what is in the pipe line for STS in 2013.

Q: “What was you' r e inspir at ion t o

st ar t a cr ew of 3 young people and what

you st and for ? “

Jeezy’s Response : “The thing that inspired us to start and come together

as a crew was the fact that our ability

of rapping is just too sick and together

we are unstoppable; What we stand for

is we represent what we came from

until the end.”

Q: “So when do you f ind t he t ime t o

wr it e your t unes because you r eleasing

dope songs , your mix t apes ar e coming

out fast er and bet t er

t han most people in

t he scene at t he mo-

ment ?“

Ash’s Response: “ We don't write

bro we Freestyle, if we was to write we

wouldn't of made so many tracks and we

wouldn't of been on our third mix tape in

a year , the mix tapes wouldn't be as

good as well as we don't

write the freestyle gives

us more freedom to say

and feel what we like this

is raw talent for you.”

Q: “What has changed for t he most

since 2012 and what would you change if

“We ar e Unst oppable.”

- Jeezy

Cee’s Response: “Even though we

wasn't short of the girls attention be-

fore we started to touring but since we

started to blow up and after we sold out

Madison Square Gardens the female at-

tention tripled and we are mobbed every

where we go but hey, who's complaining

as the say no publicity is bad publicity.

And the moment we love it!”

Q: “We heard that you all have a tour

bus each! Whys this don't you get bored

on your own.

Jeezy’s Response: “If we are going

to do it we might as well do it big, all

three of us need our own space so by

having 3 tour buses we can relax and

have sometime to relax on our own. Plus

we don't have to wait for the toilet in

the morning cause

we all got our own ha

-ha,. Who said we

was on our own any-

way we have the

maddest party's in

each bus our motto is “Go Hard Or Go

Home” ”

“Go Har d Or Go Home “

-Cee

http://asmedialouiskavanagh.blogspot.com/2012/11/double-page-spread-

analysis.html?token=5GbHqj0BAAA.DxQt8UTGfcuMBYoYuft3zQ.fWMzOjrgCEUCXJuU4vAw7w&post

Id=2703319624876949009&type=POST

QUESTION 2

How does your media product

represent particular social groups?

The social groups that my magazine

represents I would say are younger people

that are in to rap and grime artists and music

and are maybe also into the street look and

what they where would represent this as well

as I think there fashion would be similar to the

group in my magazine it is pretty much the

same target audience of a magazine like „The

Source‟ or „vibe‟.

The features in my magazine such as the main

feature who is Sts which are a young group of

lads who come across as arrogant and cocky

this is because they feel like they are

unstoppable and are the best and this

represents young people as a whole.

QUESTION 3

What kind of institution might your

media product and why?

The distributer that would more than likely

make and produce my magazine will be

bauer as they publish mainstream

magazines and I think for my magazine it

needs a distributor like this because I think it

is for a mass market and will have a lot of

demand as there a lot of people who would

read it as they would be interested in the rap

artists featured in the magazine as they are

popular at the moment so this is why I think a

big distributor is right for my magazine as a

small one may not be a be to cope with the

demand of the magazine.

http://asmedialouiskavanagh.blogspot.co.uk/2012/09

/music-media-distribution-analysis.html

QUESTION 4

Who would be the target audience

for your media product?

The target audience for my magazine are

going to be male of around the 16+ this

because some the content in the

magazine is going to be a bit explicit as

the music that it will be about is most of

the time also quite explicit thy will also be

incline to like and listen to rao music and

the couture that this music genre brings.

The magazine will tell the reader new

information about this genre and the

scene that rap has created and what is

going on and going happen. I have

created a question for my magazine to

have a look at what they want to see in

the magazine and generally what they

would like to get out of the magazine. My target audience will be very much the

same as „vibe‟ and „the source‟ as these

are both rap magazines.

http://asmedialouiskavanagh.blogspot.com/b/post-

preview?token=zZzIqj0BAAA.DxQt8UTGfcuMBYoYuft3zQ.VCmxpJKslWHy_0PEUs3UTw&postId=51422876864

45949447&type=POST

QUESTION 5

How did you attract/address you

audience?

Firstly what I did was use the effect of black and white on the background of the front cover and I used

paint .NET to keep the colours in the cover stars I did

this because I wanted to show that this group are new

and they are fresh I think by doing this effect I think that

it looks makes them look new and everything doesn't‟t

matter as they are in colour and the rest aren't so it

immediately puts the emphasis on them which gives

them presents on the page .

The background I used is very urban and street this is

also to relate to the target audience as this relates to

the rap culture with graffiti it gives a rebellious look to

the magazine.

The mast head I think is quite clean

cut compared to the rest of the

magazine I though it was best to

keep the mast head quite simple as it

has to be on every single magazine

produced so I think it would‟t look

right if it had too many things going

on with it, I noticed that the only thing

other magazines were changing was

the colour of the massed head.

The way my magazine was

set up I think the language

suits the target audience

very well because it uses

colloquial term like „fresh‟

this relates to the target

audience as these would be

the terms they would use.

The range of pictures I've used are all

pictures are taken in a very street and gritty

location this Is to relate to the target

audience as they would know and be familiar

to these locations it also represents the

group that is featuring in the magazine this is

because they are an urban group and by it

not being clean and not a white background

this immediately tells the audience what type

of magazine it is.

By having puffs in the magazine tempts

the target audience to buy it as they

would want the things that are up for

grabs in the magazine like an ipad also

by having exclusives from celebrities

also makes the audience want to find

out more this intices them to buy and

get the magazine and want to read it

QUESTION 6

What have you learned about

technologies from the process of

constructing the product

For most of the construction of

my magazine have used the

majority of paint. NET this is

because it is a really good tool to

use when editing and using the

layers to help construct the

magazine.

The thing that paint. Net helped me do and I don‟t

think I would have been able to do it if I never

learned how to use and be competent at it Is to

make the background black and white but keep the

cover stars the same. I feel I used the tools of paint

.NET effectively so that this was made and looked

as smooth as possible

Tools like the magic wand made it a lot easier take out

the background of things and make it sharp so that it

didn‟t look like the background was there to begin

with.

Also on the front cover I used

paint.NET to edit the „iTunes

Festival‟ logo, as it originally had

a date on it but the date was

2010 this didn‟t fit my magazine,

so I changed the colour and

filled it in.

The use of different lenses

helped me capture the shots

I needed so that I could get

the effects I needed so that I

could use them to create my

contents page and to make

pictures different and

obscure.

On the front cover of my magazine

there is a fish eye lens effect on the

photo this I think is good because it

gives a very old school look to the

photo as this is looks like it has been

taken with a older camera I also like

the black edges around the photo his

I think make it look like a frame and

gives the photo some importance.

On the contents page I used the panorama effect this is effect

makes the picture taken longer I used this in a horizontal way so

that I got the bridge in the photo I likes this because I had the

contents in mind when I took the picture as it is a solid colour this

aloud me to put the contents on just the picture and use it again

as the background.

At first I didn’t know how to use blogger bet after a few weeks of finding

out what to do I finally got it and this is when I started making blog

posts and benefitting from the research that I did because it was

starting to make sense when tasks were set I could get them done and

put up on the blog for people to see the only real problems I had with

blogger was that sometimes there was problems uploading pictures on

to the blog so I had to go home and do it.

http://asmedialouiskavanagh.blogspot.co.uk/

QUESTION 7

Looking back to your preliminary

task, what do you feel that you have

learnt from the progression to the full

product

Preliminary task Final

On the front covers there is a change in the quality of the two pages because I

feel that the final piece just generally looks more professional the preliminary

task has number of pages to each title through lack of knowledge I though this

was ok to have but by doing research I saw that, that‟s what a contents is for.

Preliminary task Final

I think the preliminary task is quite a good starting point for the resources that were

provided at the time the thing that I learned was that I shouldn't cover the feature artist

this is because in the preliminary task I think the contents looks cluttered and this is the

one thing I think I avoided In my final piece.

At the end of this brief I think my end product is made to a good level, I think that I have

been able to do this and work to the best of my abilities as I have researched the genre

and different magazines; I have been influenced by them so that my magazine fits the

target audience and goes with most of the codes and conventions that fit a magazine, I

also think by being able to use the technology programs well I used this and made my

end product look as professional as possible when using these programs.

eing the talk of the rap scene

Of 2013 has really taken this triple

threat by storm by and we have been

chatting to these

guys about how

there life has

changed in the last

12 months and

what is in the pipe line for STS in 2013.

Q: “What was you' r e inspir at ion t o

st ar t a cr ew of 3 young people and what

you st and for ? “

Jeezy’s Response : “The thing that inspired us to start and come together

as a crew was the fact that our ability

of rapping is just too sick and together

we are unstoppable; What we stand for

is we represent what we came from

until the end.”

Q: “So when do you f ind t he t ime t o

wr it e your t unes because you r eleasing

dope songs , your mix t apes ar e coming

out fast er and bet t er

t han most people in

t he scene at t he mo-

ment ?“

Ash’s Response: “ We don't write

bro we Freestyle, if we was to write we

wouldn't of made so many tracks and we

wouldn't of been on our third mix tape in

a year , the mix tapes wouldn't be as

good as well as we don't

write the freestyle gives

us more freedom to say

and feel what we like this

is raw talent for you.”

Q: “What has changed for t he most

since 2012 and what would you change if

“We ar e Unst oppable.”

- Jeezy

Cee’s Response: “Even though we

wasn't short of the girls attention be-

fore we started to touring but since we

started to blow up and after we sold out

Madison Square Gardens the female at-

tention tripled and we are mobbed every

where we go but hey, who's complaining

as the say no publicity is bad publicity.

And the moment we love it!”

Q: “We heard that you all have a tour

bus each! Whys this don't you get bored

on your own.

Jeezy’s Response: “If we are going

to do it we might as well do it big, all

three of us need our own space so by

having 3 tour buses we can relax and

have sometime to relax on our own. Plus

we don't have to wait for the toilet in

the morning cause

we all got our own ha

-ha,. Who said we

was on our own any-

way we have the

maddest party's in

each bus our motto is “Go Hard Or Go

Home” ”

“Go Har d Or Go Home “

-Cee

http://asmedialouiskavanagh.blogspot.co.uk/

By

Louis Kavanagh