social media for development educators st louis
DESCRIPTION
A presentation for St. Louis School Network October 2011 by Eimear McNally, IDEA. www.ideaonline.ieTRANSCRIPT
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October 2011St. Louis Schools Network
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Introductions Development Education and IDEA What is Social Media? Social Media and Dev Ed- case studies BREAK Code of Conduct on Images and Messages Time to explore! Sharing results of exploration Bringing the learning forward CLOSE
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IDEASt. LouisOne thing you want to learn about
social media for your classroom...
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How we communicate has changed!
1-1
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Mass media (1-many)
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Social Media:(many-many)
Image: www.opte.org
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Web 1.0: Websites (static) Email.
Web 2.0: Architecture that supports Social Media new dynamic websites SLATES: Searchable, Linked, Authors,
Tags, Extensions, Signalling.
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Image: http://theplanninglab.typepad.com/
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It’s about people having conversations online
Image: http://compassioninpolitics.wordpress.com/2007/11/
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Its about people having
conversations online.
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Characteristics of various social media tools:
OpennessParticipationConversationCommunityConnectedness
Source: http://www.icrossing.com/articles/What_is_Social_Media_iCrossing_ebook.pdf
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Blogs Online weblogs or diaries, text/ photos/
video
Posts shown in order of date.
Liked by search engines
Anyone can read and comment and follow
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Limited number of words- response to one question (e.g. What are you doing now?)
You can ask and respond to questions and follow others’ “tweets”.
Twitter is the most well-known example
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www.Blogger.com
www.Wordpress.com
www.Typepad.com
www.Twitter.com
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www.flickr.comhttp://picasaweb.google.comhttp://www.zooomr.com/
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Allows you to share your own videos You can make your own “channel” on
YouTube. You can subscribe to others’ channels Its possible to view your videos in your
own website or blog too (embedding) www.youtube.com www.vimeo.com www.flickr.com
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http://www.youtube.com/watch?v=7ESApoJpU88&feature=related
http://www.vimeo.com/videos/search:climate%20camp
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Wiki is the name of a type of software that allows anyone to edit and create information on a website using a text editor on the web browser.
Companies can use wikis to collaborate internally on projects
On the public internet Wikipedia is the best known example http://en.wikipedia.org/wiki/Wiki
There is also a Wikiversity: http://en.wikiversity.org/wiki/Wikiversity:Mai
n_Page
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Connecting with friends and building relations You are represented by your profile You can instant message, share photos,
videos, invite people to events, form groups....
www.facebook.com www.myspace.com www.bebo.com www.ning.com www.ammado.com www.oneclimate.net/
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A “social utility”Combines status updates with photo
sharing and event invitations and more (applications)
350m usersAll ages!Different types of account- personal,
page. http://www.slideshare.net/amover/jan-2010-facebook-world-and-western-europe
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Ammado http://www.ammado.com/about TechSoup
http://home.techsoup.org/pages/about.aspx We are Media http://www.wearemedia.org/ UnLTD World http://www.unltdworld.com/ OnRoadMedia http://www.onroadmedia.org.uk/ Beth’s blog http://beth.typepad.com/beths_blog/ Tweetminster http://tweetminster.co.uk/ TED www.ted.com Transition Towns Ireland Ning
http://transitiontownsireland.ning.com/ Transition Towns wiki
http://transitiontowns.org/TransitionNetwork/TransitionWiki
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Wikileakshttp://www.wikileaks.ch/
http://www.ted.com/talks/julian_assange_why_the_world_needs_wikileaks.html
Avaaz http://www.avaaz.org/en/highlights.php
Kiva http://www.kiva.org/
You-Tube: Iranian ElectionsVimeo Climate Camp TV
Google Maps + Texting Disaster Relief (Haiti)http://www.pbs.org/mediashift/2011/01/how-mapping-sms-platforms-saved-lives-in-haiti-earthquake011.html
Google Maps + other sources (Egypt)http://www.google.com/crisisresponse/egypt.html
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Feb2011 eimear mcnally 2011
Greenpeace Campaign. Aim- to raise awareness of the destruction of habitat of an endangered species- the orang-utan
http://www.greenpeace.org.uk/files/po/index.html
Q’s: What role did the video play in the campaign? How were viewers able to take action to support the campaign? What makes it a good viral video?
A critical perspective on this campaign: http://www.globalgovernancewatch.org/ngo_watch/social-media-protest-campaign-reveals-greenpe
ace-weaknesses
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Feb2011 eimear mcnally 2011
German Aids Awareness Campaign http://reface.me/groups-pages/facebook-group-ther
apy-aids-awareness-campaign/ Q’s: Do you agree or disagree with the campaign
strategy? Was it clever or cynical? Would you employ a similar strategy? Why? Why not?
See also- Letterbombing on Facebook: Letterbombing
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Feb2011 eimear mcnally 2011
A blog by Irish Volunteers travelling to Guatemala. The volunteers did workshops with local primary schools before and after they went.
http://tralalatravels.blogspot.com/
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Feb2011 eimear mcnally 2011
Huffington Post sold to AOL for $315m… the reaction from independent media:
http://jessicagottlieb.com/2011/02/huffpuff-my-favorite-hashtag-ever/
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Feb2011 eimear mcnally 2011
A campaign to raise awareness about the importance of the arts and creativity in Ireland’s future
Blog/ website www.upstart.ie Facebook-
http://www.facebook.com/UpStartpromotingtheimportanceofcreativityinIreland
Twitter http://twitter.com/weareupstart YouTube http://www.youtube.com/watch?v=luFzhpJmDSY
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Arts Participation and Developmenthttp://www.artsparticipationanddevel
opment.com/
Trócaire- East Africa crisis, whiteboard resources
http://www.trocaire.org/resources/east-africa
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Dóchas: http://www.dochas.ie/code/a set of guiding principles about the
use of images and messages in communication
Respect for the dignity of the people concerned;
Belief in the equality of all people;Acceptance of the need to promote fairness, solidarity and justice.
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Feb2011 eimear mcnally 2011
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Feb2011 eimear mcnally 2011
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Let go Facilitate conversations- do not control
them Involve supporters- don’t own your cause Allow employees to get involved Try things out, be patient Connect online and offline activity Remember it is a TOOL, not a miracle cure Don’t OVERinvest your time- be strategic Engage your community with regularly
updated content www.onroadmedia.org.uk
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WHY do I want to use these tools? WHY do I think this is a good use of my time? What is my ultimate aim?
WHO am I communicating with? Do I want to reach large numbers of people or just a key group of specific people? WHO will be responsible for updating the site/ profile?
WHAT am I communicating? Am I promoting events? Am I looking for lots of supporters for my cause? Am I trying to engage a community in conversation?
WHAT outcomes am I hoping for? More attendance at events? More people participating in discussion? Better quality of discussion?
WHEN will I do this work? WHEN do I want to have a presence on the social media sites (is there a particular event coming up?)
WHERE will I be working? Do I have access to a computer and high quality broadband?
HOW many tools do I want to use? How much time per day/ week can I spend on this?
HOW will I know that its working? HOW do I measure its value? (link to outcomes)
WHICH tool (or tools) is right for me........?
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1.Social Network: NING2.Social Network: Facebook3.Mini-blogging:Twitter4.Blogging: Blogger5.Video: YouTube (Flip
camera)
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What would you like to try?
Time to set up and explore one of the tools
Feedback in Jigsaw GroupsHow easy to use? Accessible?Potential for hosting conversations/ dialogue?Potential barriers?
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What have you learned from today?How will you use this in your work?What do you still need to learn?
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What is Social Media: http://www.slideshare.net/mzkagan/what-is-social-media-2005829
Wikis and Education: http://en.wikipedia.org/wiki/Wikis_and_education
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Feb2011 eimear mcnally 2011
1. SOCIAL MEDIA LANDSCAPE http://www.ted.com/talks/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html
2. KIVA http://www.ted.com/talks/jessica_jackley_poverty_money_and_love.html
3. TWITTER http://www.ted.com/talks/evan_williams_on_listening_to_twitter_users.html
4. WIKILEAKS http://www.ted.com/talks/lang/eng/julian_assange_why_the_world_needs_wikileaks.html
5. ON AFRICA AND BLOGGING http://www.ted.com/talks/lang/eng/ory_okolloh_on_becoming_an_activist.html
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IDEA, 5 Merrion Row, Dublin 2www.ideaonline.ie+353 (0)16618831Eimear[at]ideaonline.ie