media and identity

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  • 1.Media and identity:Where do YOU fit in?

2. Media Literacy

  • Being literate in the digital information age goes above and beyond novels, short stories, plays, and poems
  • Up until now, we have looked at:
    • poetry
    • the play (The Crucible)
  • But lets get a little more relevant

3. Multimedia and responsibility:

  • You use multimedia everyday, but:
    • WHAT are you using?
    • Are you using it critically or accepting everything?
    • Are you being a responsible digital citizen?
    • Are you creating content, digesting content created by others, or a bit of both?
  • Lets go over a few definitions before we get started

4. Identity

  • |dentit|noun ( pl.ties) // the fact of being who or what a person or thing is

5. Stereotype

  • |stertp; sti()r-|noun// a widely held but fixed and oversimplified image or idea of a particular type of person or thing
  • These are labels given to individuals generally during high school years, to catagorize them. They range frompreps ,bimbos ,geeks ,nerds ,jocks ,townies ,grungers ,emos ,goths ,punksand the infamouschavs ."

6. Stigma

  • |stigm|noun//a mark of disgrace associated with a particular circumstance, quality, or person

7. Label

  • |lbl|noun// a classifying phrase or name applied to a person or thing, esp. one that is inaccurate or restrictive

8. Generalization

  • |jenrliz sh n|noun //a general statement or concept obtained by inference from specific cases

9. Up until now:

  • Media has constructed and controlled most identities, stereotypes, stigmas, labels, and generalizations
  • Stop and think: how have YOU been affected?

10. Stereotype Images 11. Its a Teens World: Chapter 2

  • Media Influences (video clip)
  • I wanted to be liked. I was acting like the girls in the video. I guess guys thought they can act like the guys in the video so we can play a role together. It was a definite mistake. Maria, age 16

12. Media Influences: Questions 1. Why do many teens take their cues forbehaviour from the media they consume? 2. Why are sexual harassment and other sexual pressures so commonplace among teens? 3. How do labels like cool and popular contribute to the problem? 4. How do friends escalate a situation by spreading gossip as entertainment? (adapted from 13.

  • Lets consider a few factors.

14. Five Core Concepts of Media

  • All media messages are constructed.
  • Media messages are constructed using a creative language with its own rules.
  • Different people experience the same messages differently.
  • Media have embedded values and points of view.
  • Media messages are constructed to gain profit and/or power.
  • Source:Center for Media Literacy (CML).

15. These guys control what you see: 16. Things to think about: What do YOU think about this? 17. Five Key Questions:

  • Ask the following questions when usingany form of media .
  • Who created this message?
  • What techniques are used to attract my attention?
  • How might different people understand this message differently from me?
  • What lifestyles, values, and points of view are represented in or omitted from this message?
  • Why was this message sent?
  • Source:Center for Media Literacy (CML).


  • So where do YOU fit in?

19. The Paradigm Shift

  • YOU are now in control as the Produsertheuserof the medium and theproducerof the content
  • As produsers, we are going to:
    • Construct our own media message (and take control).
    • Be creative and use our own rules (within reason).
    • Acknowledge that our message will be interpreted in multiple ways.
    • Have a point of view.
    • Construct a message to gain awareness.

20. The Assignment

  • We are going to be deconstructing and unpacking common stereotypes that you experience as a teenager (nerd, meathead, etc.) that also appear in novels, movies, television shows, etc.
  • Brainstorming time: lets use and brainstorm a few stereotypes.

21. The Assignment continued

  • In Produser groups, you will be responsible for the tasks below. You will be critically analyzing media and then creating your own media as a response.
  • Part One:The Image Experiment // Google Images versus Flickr
  • Part Two:YouTube Assessment and Five Key Questions
  • Part Three:The Tables Turn // Poster Campaign
  • ***Everything is to be completed in a blog entry on the classroom blog.

22. The Purpose

  • You dont have to accept the given in multimedia