social media u: the role of social media and your identity
DESCRIPTION
This presentation provides individuals with an overview of how to leverage social media for their own online identity and reputation. Topics discussed include: what is social media, case studies with online identity, and LinkedIn. This was presented to the Department of Communication students at California University of Pennsylvania in March 2014.TRANSCRIPT
Have you ever
d‘yourself?
What if I told you I went out toFacebook,
Twitter,Instagram, etc.
and found what each have youhave been posting…
and created a PowerPointwith your unprofessional posts…
But before we learn a little moreabout each of you…
Who is this guy?Graduated from Slippery Rock University (2005)B.S. in Emerging Technology & Multimedia
Graduated from Syracuse University (2006)M.S. in New Media
Taught at Syracuse University & Onondaga Community College
Instructor at Slippery Rock UniversitySocial Media & Web Design (Public Speaking too)
Doctoral Student at Duquesne UniversityEd.D. in Instructional Technology & Leadership
Ready to learn about your classmates??
Ok, didn’t create a PowerPoint, but I could’ve.
The question is.. How did that make you feel?
Presentation Overview• What is Social Media?
• How to Use Social Media Effectively
• Online Identity & Reputation Case Studies
• Social Media and You
• Questions & Answers
#CalUsm
Social Media Revolution 2013
Social Media is more than a platform.
Social media is about…
CommunitySocial media is NOT community – it facilitates community.
Each community is unique and there is no guaranteed recipe for success.
NetworkingThe network will always be there, now the trick is how to you mesh
it into your everyday business plan.
NetworkingNot connecting with one person. You are connecting with many.
The one connection bridges you to their network.
ConversingUsing these websites to converse with friends, family, customers, potential customers, employees, stakeholders, etc. Who are they?
PEOPLE.
ConversingFor brands, people connect with brands online and the conversation online typically starts around offline brand
experiences.
StorytellingThe narrative is no longer linear, but a nonlinear experience.
Collaborating & SharingA place where you can come together from all over the world.
A place where you can share things all over the world.
UnderstandingSocial media is just a piece – or multiple pieces – to the puzzle.
You need to understand how each one works and if it fits into your strategy.
ContentYou need to learn to produce content that people want, use and
bring into the conversation.
Learn more about your brand.
Discussion about your brand becomes easier for people.
Easily share information about brand.
Higher commitment and involvement.
Benefits of Social Media
Social Media Cost Me My Job
Facebook “Friends” with a co-worker?
Oh yeah, and this was CC’ed to the entire office.
Facebook “Friends” with your boss?
They won’t know, because they aren’t my Facebook Friend and don’t follow me on
Twitter…
Even Senior Members of Management can slip up…
The college life…
Meet Sam.
Meet Sam.AKA @Vodka_Samm
"An Intelligent Young Woman With a Bright Future.”(Went for $295 on eBay)
Social Media and You
#CalUsm
Social Media and You
Social Media and YouGoogle Dashboard
https://www.google.com/settings/dashboard
About.meDigital Business Card
LinkedIn Profile
LinkedIn: Student Jobs
Social Media UThe Role of Social Media on your Identity
By Doug [email protected]
www.profstrahler.com
@profstrahler
Questions or Comments?