media analysis 2: iconography and visual analysis
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Iconography and Visual Analysis
Media Analysis 2
Schedule
1st halfSignsColors
2nd halfGroupwork (20 minutes)Presentation (5 minutes, 25 total)
Signs
Signs
Signs are shared in a culture
Signs
Visual icons may have a resemblance to object, unlike
words
Signs
All signs have meaning which is shared and circulated
Signs
We are interested in ideas, values and discourses
Signs
Meanings may seem neutral or natural, but they never are
Signs
Ideology of images; when we make the cultural natural
Signs
Literal vs hidden
Denotation vs connotation
Signs
Denotation is "like perceiving reality"
Signs
Connotation is to look for elements that transport meaning
Signs
Denotation seems rather simple and straight-forward. Is it ever interesting and/or significant?
Signs
Cultural associations rather than individual responses
Norman Rockwell, Freedom of Speech (1943)
Signs
Carriers of connotation
PosesObjectsSettingsPhotogenia
Iconography
Signs
Visual elements gain symbolic meaning over time
Colors
Colors
Communicative functions of color
Colors
Ideational function
Colors
Interpersonal function
Colors
Textual function
Group Work
Group work
Please form five groups during the break
Group work
Discuss the iconography and use of colors in the painting. Pay
specific attention to connotation and the harmony of colors.
Emanuel Leutze, George Washington Crossing the Delaware (1851)
Grant Wood, American Gothic (1930)
Norman Rockwell, Freedom From Want (1943)
Edward Hopper, Nighthawks (1942)
Andy Warhol, Marilyn Diptych (1962)