meanings of colors

8/9/2019 Meanings of Colors

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Understanding the Meaning

of Colors in Color Psychology

The meaning of colors can vary depending on culture and circumstances. Each color hasmany aspects to it but you can easily learn the language of color by understanding a fewsimple concepts which I will teach you here.

Color is a form of non verbal communication. It is not a static energy and its meaning canchange from one day to the next with any individual. For example, a person may choose towear red one day and this may indicate they are ready to take action, or they may bepassionate about what they are going to be doing that day, or again it may mean that theyare feeling angry that day, on either a conscious or subconscious level. For more on themeaning of colors for the color red

The color orange is the color of social communication and optimism. From a negative colormeaning it is also a sign of pessimism and superficiality. For more on the color orange

In the meanings of color in color psychology, the color yellow is the color of the mind andthe intellect. It is optimistic and cheerful. owever it can also suggest impatience, criticismand cowardice. For more on the color yellow

!reen is the color of balance and growth. It can mean both self"reliance as a positive andpossessiveness as a negative, among many other meanings. For more on the positives andnegatives of the color green

#lue is the color of trust and peace. It can suggest loyalty and integrity as well asconservatism and frigidity. To understand the color blue

Indigo is the color of intuition. In the meanings of colors it can mean idealism and structureas well as ritualistic and addictive. For more on the color indigo

$urple is the color of the imagination. It can be creative and individual or immature andimpractical. For more on the color purple

The color meaning of tur%uoise is communication and clarity of mind. It can also beimpractical and idealistic. For more on the color tur%uoise

The color psychology of pink is unconditional love and nurturing. $ink can also be immature,silly and girlish. For more on the color pink

In the meaning of colors, magenta is a color of universal harmony and emotional balance. It

is spiritual yet practical, encouraging common sense and a balanced outlook on life. Formore on the color magenta

The color brown is a serious, down"to"earth color that relates to security, protection andmaterial wealth. To read more about the color brown

From a color psychology perspective, gray is the color of compromise " being neither blacknor white, it is the transition between two non"colors. For more information on the colorgray

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The color silver has a feminine energy& it is related to the moon and the ebb and flow of thetides " it is fluid, emotional, sensitive and mysterious. To understand more about the colorsilver

!old is the color of success, achievement and triumph. 'ssociated with abundance and

prosperity, luxury and %uality, prestige and sophistication, value and elegance, the colorpsychology of gold implies affluence, material wealth and extravagance. For more on thecolor gold

(hite is color at its most complete and pure, the color of perfection. The color meaning ofwhite is purity, innocence, wholeness and completion. For more on the color white

#lack is the color of the hidden, the secretive and the unknown, creating an air of mystery.It keeps things bottled up inside, hidden from the world. For more on the color black

The Color Red

The Meaning of the Color Red is Energy,

Passion and Action

The color red is a warm and positive color associated with our most physical needs and our

will to survive. )ed exudes a strong and powerful masculine energy.

)ed is energi*ing. It excites the emotions and motivates us to take action.

The color meaning of red signifies a pioneering spirit and leadership %ualities, promoting

ambition and determination.

The color meaning of red indicates a strong"willed drive and persistence. It can give

confidence to those who are shy or lacking in will power.

#eing the color of physical movement, the color red awakens our physical life force. It is the

color of sexuality and can stimulate deeper and more intimate passions in us, such as love

and sex on the positive side or revenge and anger on the negative. It is often used to

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express love, as in +alentines -ay, however it relates more to the passions of sexuality and

lust, rather than love " love is expressed more fully with pink.

't its most positive red can create life with its sexual energy, or use its negative expression

of anger and aggression to fuel war and destruction.

)ed can stimulate the appetite, often being used in restaurants for this purpose. It also

increases craving for food and other stimuli.

#eing surrounded by too much red can cause us to become irritated, agitated and ultimately

angry. Too little and we become cautious, manipulative and fearful.

In Eastern cultures such as China red is the color for good luck. 'lthough times are

changing and many Chinese brides now wear white, it is traditionally the color for weddings.

In Indian culture it symboli*es purity and is often used in their wedding gowns.

Positive and Negative Traits of the Color Red

Positive keywords include action, energy and speed, attention"getting, assertive and

confident, energi*ing, stimulating, exciting, powerful, passionate, stimulating and driven,

courageous and strong, spontaneous and determined.

Negative keywords include aggressive and domineering, over"bearing, tiring, angry and

%uick"tempered, ruthless, fearful and intolerant, rebellious and obstinate, resentful, violent

and brutal.

The Color Red Represents:

Energy: )ed boosts our physical energy levels, increases our heart rate and blood pressure

and prompts the release of adrenalin.

Action: it is fast moving and promotes a need for action and movement.


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Desire: it relates to physical desire in all its forms" sexual, appetite, cravings.

Passion: it means a passionate belief in an issue or undertaking, including passionate love

or passionate hate. 'nger is negative passion.

Effects of The Color Red:

ti!"lating: red excites the physical senses " the sexual and physical appetite. It

stimulates the deeper passions within us, such as sex, love, courage, hatred or revenge. If

you have a flagging sex life and would like to introduce more passion into it, introduce some

red into the bedroom " the more red, the more passion, but dont overdo it or it will have

the opposite effect.

E#citing and Motivating: red stimulates and excites our emotions and inspires us to take

action.

Attention$getting: red demands you to take notice, alerting you to danger. This is why wehave red traffic lights and stop signs " it is the universal color for danger.

Assertive and Aggressive: red has a powerful effect on the assertiveness and

aggressiveness of everyone. -rivers of red cars should take note/ ' small survey I did a few

years ago showed that drivers of red cars, including females, said they felt %uite aggressive

behind the wheel of their red car.

%ariations of The Color Red:

Maroon: a dark bluish red, it denotes controlled and more thoughtful action. It is slightly

softer than burgundy and not as dramatic as true red.

&"rg"ndy: a dark purplish red, it is more sophisticated and serious and less energetic than

true red. It indicates controlled power, determined ambition and dignified action and is often

favored by the wealthy.


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Cri!son: has a little blue in it. It indicates a determination to succeed but without

upsetting anyone else. It emits sensuality rather than sexuality.

carlet: has a little orange mixed with it, giving it a richness and brightness. It indicates

enthusiasm and a love of life. It is a little less intense and more fun"loving than true red,

tempered with a degree of defiance.

The Color 'rangeThe color of adventure and social communication

The color orange radiates warmth and happiness, combining the physical energy andstimulation of red with the cheerfulness of yellow.

0range relates to gut reaction or our gut instincts, as opposed to the physical reaction ofred or the mental reaction of yellow. 0range offers emotional strength in difficult times. It

helps us to bounce back from disappointments and despair, assisting in recovery from grief.

The color psychology of orange is optimistic and uplifting, re1uvenating our spirit. In factorange is so optimistic and uplifting that we should all find ways to use it in our everydaylife, even if it is 1ust an orange colored pen that we use.

0range brings spontaneity and a positive outlook on life and is a great color to use duringtough economic times, keeping us motivated and helping us to look on the bright side oflife.

(ith its enthusiasm for life, the color orange relates to adventure and risk"taking, inspiringphysical confidence, competition and independence. Those inspired by orange are always onthe go/

In relation to the meaning of colors, orange is extroverted and uninhibited, oftenencouraging exhibitionism or, at the very least, showing"off/

The color orange relates to social communication, stimulating two way conversations. 'warm and inviting color, it is both physically and mentally stimulating, so it gets peoplethinking and talking/


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't the same time, orange is also stimulating to the appetite. If you love having peoplearound the kitchen table, orange will keep them talking and eating for a long time. 2anyrestaurants use pastel versions of orange, such as apricot or peach or deeper versions suchas terracotta, for their d3cor as they are more subtle than red, yet still increase the appetiteand promote conversation and social interaction, which in turn encourages patrons to have agood time and to eat and drink more.

The color orange is obviously the worst color to have in the kitchen if you are trying to loseweight/

0range aids in the assimilation of new ideas and frees the spirit of its limitations, giving usthe freedom to be ourselves. 't the same time it encourages self"respect and respect ofothers.

0range is probably the most re1ected and under"used color of our time. owever, youngpeople do respond well to it as it has a degree of youthful impulsiveness to it.

Positive and Negative Traits of the Color 'range

Positive keywords include sociable, optimistic, enthusiastic, cheerful, self"confident,independent, flamboyant, extroverted and uninhibited, adventurous, the risk"taker, creativeflair, warm"hearted, agreeable and informal.

Negative keywords include superficial and insincere, dependent, over"bearing, self"indulgent, the exhibitionist, pessimistic, inexpensive, unsociable, and overly proud.


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'range Represents

Advent"re and risk taking: 0range promotes physical confidence and enthusiasm "sportsmen and adventure"seekers relate well to orange.

ocial co!!"nication and interaction: 0range stimulates two"way conversationbetween people " in a dining room when entertaining it stimulates conversation as well asappetite.

(riendship: !roup sociali*ing, parties, the community " wherever people get together tohave fun and sociali*e orange is a good choice.

Divorce: The optimism of the color orange helps people move on " it is forward thinkingand outward thinking.

Effects of 'range

Enth"sias!: 0range is optimistic and extroverted " the color of the uninhibited.

Re)"venation: 0range helps to restore balance to our physical energies.

ti!"lation: 0range is not as passionate or as excitable as red, but it is stimulating,particularly to the appetite " the worst color to have in the kitchen if you want to loseweight.

Co"rage: 0range helps us to take account of our lives, to face the conse%uences, to takeaction and make appropriate changes, and then to move onward and upward.

%itality: 0range has a more balanced energy than red, not as passionate and aggressive,but full of vitality.

%ariations of the Color 'range


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Peach: $each encourages great communication and conversation. It inspires good mannersand puts people at ease. It has all the attributes of orange but in a much softer, gentler andmore cautious form.

*olden 'range: This version of orange encourages vitality and self"control.

A!+er: 'mber helps to inspire greater confidence and better self esteem. It can promote adegree of arrogance.

&"rnt 'range: This color emits a negative vibration indicating pride, tension andaggressive self"assertion.

Dark 'range: -ark orange indicates over"confidence and over"ambition. It tries too hardto prove its worth and to boost its self"esteem, but when it fails, which is often, it developsa chip on its shoulder. It is the color of the opportunist, taking selfish advantage of everysituation.

The Color ,ellowThe color yellow is the color of the mind

and the intellect

The color yellow relates to ac%uired knowledge. It is the color which resonates with the leftor logic side of the brain stimulating our mental faculties and creating mental agility andperception.

#eing the lightest hue of the spectrum, the color psychology of yellow is uplifting andilluminating, offering hope, happiness, cheerfulness and fun.

In the meaning of colors, yellow inspires original thought and in%uisitiveness.

4ellow is creative from a mental aspect, the color of new ideas, helping us to find new waysof doing things. It is the practical thinker, not the dreamer.


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4ellow is the best color to create enthusiasm for life and can awaken greater confidence andoptimism.

The color yellow loves a challenge, particularly a mental challenge.

(ithin the meaning of colors, yellow is the great communicator and loves to talk. 4ellow is

the color of the networker and the 1ournalist, all working and communicating on a mentallevel. 4ellow is the scientist, constantly analy*ing, looking at both sides before making adecision& methodical and decisive. 4ellow is the entertainer, the comic, the clown.

4ellow helps with decision making as it relates to clarity of thought and ideas, although itcan often be impulsive. 4ellow helps us focus, study and recall information, useful duringexam time.

The color yellow can be anxiety producing as it is fast moving and can cause us to feelagitated.

4ellow has a tendency to make you more mentally analytical and critical " this includes

being self critical as well as critical of others.

4ellow is non"emotional, coming from the head rather than the heart. 4ellow depends onitself, preferring to not get emotionally involved.

4ellow is related to the ego and our sense of self worth, to how we feel about ourselves andhow we are perceived by others.

4ellow is the most highly visible of all colors which is why it is used for pedestrian crossings.Take note of the crossings which are marked in white " they are less easy to see than thosemarked yellow, particularly on wet and cloudy days.

If you are going through a lot of change in your life you may find you cant tolerate the coloryellow very well " this will usually pass. It 1ust means that you are having trouble copingwith all the changes at the moment and yellow vibrates too fast for you, making you feelstressed. Introduce green or a soft orange into your life for a while to balance and restoreyour energies. 2any older people dont respond well to large amounts of yellow because itvibrates too fast for them.

Positive and Negative Traits of the Color ,ellow

Positive keywords include optimism, cheerfulness, enthusiasm, fun, good"humored,confidence, originality, creativity, challenging, academic and analytical, wisdom and logic.

Negative keywords include being critical and 1udgmental, being overly analytical, beingimpatient and impulsive, being egotistical, pessimistic, an inferiority complex, spiteful,cowardly, deceitful, non"emotional and lacking compassion.


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%ariations of the Color ,ellow

0ight Clear ,ellow: This color helps to clear the mind, making it open and alert.

0e!on ,ellow: 5emon yellow promotes self"reliance and a need for an orderly life. Thisyellow increases our sensitivity to criticism.

Citrine ,ellow: Citrine is a superficial and fickle color. It encourages the serial relationshiphopper, the teaser, with unstable emotions. This yellow can be deceitful and retreats fromresponsibility.

*olden ,ellow: This yellow is the color of the loner with an intense curiosity and interest ininvestigating the finer details of its interests. !olden yellow is sensitive to criticism.

Crea!:Cream, tinted with a hint of yellow, encourages new ideas. owever, this very palecolor can also indicate a lack of confidence and a need for reassurance.

Dark ,ellow: The darker shades of yellow indicate an inclination toward depression andmelancholy, lack of love and low self"worth. -ark yellow relates to the constant complainerand the cynic.

The Color *reen

The color green is the color of balance,

harmony and growth

The color green is the color of balance and harmony. From a color psychology perspective, itis the great balancer of the heart and the emotions, creating e%uilibrium between the headand the heart.

From a meaning of colors perspective, green is also the color of growth, the color of spring,of renewal and rebirth. It renews and restores depleted energy. It is the sanctuary awayfrom the stresses of modern living, restoring us back to a sense of well being. This is whythere is so much of this relaxing color on the earth, and why we need to keep it that way.

The color green is an emotionally positive color, giving us the ability to love and nurtureourselves and others unconditionally. ' natural peacemaker, green must avoid the tendencyto become a martyr.

!reen loves to observe. It relates to the counselor, the good listener, the social worker.Itloves to contribute to society. It is the charity worker, the good parent and the helpfulneighbor.


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#eing a combination of yellow and blue, the color green encompasses the mental clarity andoptimism of yellow with the emotional calm and insight of blue, inspiring hope and agenerosity of spirit not available from other colors.

!reen has a strong sense of right or wrong, inviting good 1udgment. It sees both sides ofthe e%uation, weighs them up, and then usually takes the moral stand in makingappropriate decisions. 0n the negative side, green can be 1udgmental and over"cautious.

!reen promotes a love of nature, and a love of family, friends, pets and the home. It is thecolor of the garden lover, the home lover and the good host.

!reen is generous and loves to share, but it also looks for recognition. It is friendly and cankeep confidences.

!reen relates to stability and endurance, giving us persistence and the strength to cope withadversity.

!reen is the color of prosperity and abundance, of finance and material wealth. It relates tothe business world, to real estate and property. $rosperity gives a feeling of safety to green.

0n the negative, the color green can be possessive and materialistic, with a need to ownpeople and things.

Positive and Negative Traits of *reen

Positive keywords include growth and vitality, renewal and restoration, self"reliance,reliability and dependability, being tactful, emotionally balanced and calm, nature lover andfamily oriented, practical and down to earth, sympathetic, compassionate and nurturing,generous, kind and loyal with a high moral sense, adaptable, encourages social 1oining ofclubs and other groups, a need to belong.

Negative keywords include being possessive and materialistic, indifferent and over"cautious, envious, selfish, greedy and miserly, devious with money, inconsiderate, ahypochondriac and a do"gooder.


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*reen Represents:

-ar!ony and +alance: !reen is the great balancer of our mental, emotional and physical

energies which is why there is so much green on our planet. !reen is the heart centre of thebody.

*rowth: 's in nature, green leaves are an indication the plant is still growing.

-ope: !reen is the anticipation of things to come.

Effects of *reen:

Re)"venating: The color green revitali*es us when we are physically, mentally oremotionally exhausted.

N"rt"ring: #ecause of its link with the heart, green urges us to nurture others. !reen isalso nurturing to us " another reason why it is the most predominant colour on earth.

Dependa+le1 agreea+le and diplo!atic: The color green helps us to see situationsclearly from all sides.

Possessiveness: !reen is a color that encourages us to want to own things and people, tocollect and possess. !reen encourages materialism.

Envy: !reen with envy is a common phrase and a negative reaction to the color green.

%ariations of the Color *reen

Pale green: 's the color of new growth on plants, it indicates immaturity, youthfulness andinexperience. It allows us to see things from a new perspective, to make a fresh start.


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E!erald green: This is an inspiring and uplifting color suggesting abundance and wealth inall its forms, from material wellbeing, to emotional wellbeing to creative ideas.

2ade green: The color of trust and confidentiality, tact and diplomacy, 1ade green indicatesa generosity of spirit, giving without expecting anything in return. It increases worldlywisdom and understanding, assisting in the search for enlightenment.

0i!e green: 5ime green inspires youthfulness, naivety and playfulness& it is liked the mostby younger people. It creates a feeling of anticipation, and helps to clear the mind ofnegativity.

Dark green: There is a degree of resentment in dark green. 0ften used by wealthybusinessmen, ambitious and always striving for more wealth, dark green signifies greed andselfish desire.

A3"a: '%ua calms the spirit, offering protection and healing for the emotions.

'live green: 'lthough the traditional color for peace, offering an olive branch, the color

olive suggests deceit and treachery, blaming others for its problems. owever there is also astrength of character with it that can overcome adversity to develop an understanding andcaring of the feelings of others.

,ellow green: This color green suggests cowardice, conflict and fear.

*rass green: !rass green is the color of money. It is self"confident and secure, natural andhealthy, occurring in abundance in nature.

The Color &l"e

The color blue is the color of trust and responsibility

The color blue is one of trust, honesty and loyalty. It is sincere, reserved and %uiet, anddoesnt like to make a fuss or draw attention. #lue hates confrontation, and likes to dothings in its own way.

From a color psychology perspective, blue is reliable and responsible. This color exhibits aninner security and confidence. 4ou can rely on it to take control and do the right thing indifficult times. #lue has a need for order and direction in its life, including its living and workspaces.


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#lue seeks peace and tran%uility above everything else, promoting both physical and mentalrelaxation. The color blue reduces stress, creating a sense of calmness, relaxation and order" we certainly feel a sense of calm if we lie on our backs and look into a bright bluecloudless sky. It slows the metabolism. The paler the blue the more freedom we feel. In themeaning of colors, blue relates to one"to"one communication, especially communicationusing the voice " speaking the truth through verbal self"expression " it is the teacher, the

public speaker.

The color blue is idealistic, enhancing self"expression and our ability to communicate ourneeds and wants. It inspires higher ideals.

#lues wisdom comes from its higher level of intelligence, a spiritual perspective.

#lue is the color of the spirit, devotion and religious study. It enhances contemplation andprayer. 0n the other hand, blues devotion can be to any cause or concept it believes in,including devotion to family or work.

#lue is the helper, the rescuer, the friend in need. #lues success is defined by the %uality

and %uantity of its relationships. It is a giver, not a taker. It likes to build strong trustingrelationships and becomes deeply hurt if that trust is betrayed.

#lue is conservative and predictable, a safe and non"threatening color, and the mostuniversally liked color of all, probably because it is safe and non"threatening. 't the sametime blue is persistent and determined to succeed in whichever endeavors it pursues.

Change is difficult for blue. It is inflexible and when faced with a new or different idea, itconsiders it, analy*es it, thinks it over slowly and then tries to make it fit its own acceptableversion of reality.

#lue is nostalgic. It is a color that lives in the past, relating everything in the present and

the future to experiences in the past.

Positive and Negative Traits of &l"e

Positive keywords include loyalty, trust and integrity, tactful, reliability and responsibility,conservatism and perseverance, caring and concern, idealistic and orderly, authority,devotion and contemplation, peaceful and calm.


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Negative keywords include being rigid, deceitful and spiteful, self"righteous, superstitiousand emotionally unstable, too conservative, predictable and weak, unforgiving, and frigid. Itcan also indicate manipulation, unfaithfulness and untrustworthiness.

&l"e Represents

Co!!"nication: #lue relates to one"to"one verbal communication and self expression.

Peace and cal!: The color blue induces calm and peace within us, particularly the deepershades.

-onesty: #lue is the colour of truth.

A"thority: The darker the color blue, the more authority it has.

Religion: #lue is the colour of devotion and religious study.

4isdo!: #lue enhances the wisdom of the intellect.

Effects of &l"e

Conservative: The color blue is a safe colour " the most universally liked colour of all.

Predicta+le: #lue is not impulsive or spontaneous and it doesnt like to be rushed " blueneeds to analy*e and think things through, and to work to a plan.

'rderly: #lue needs to have direction 6 order" untidiness and unpredictability overwhelmsit.

Rigid: #lue likes familiarity. It doesnt like change and will stubbornly do things its own way,even if there is a better way.


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%ariations of the Color &l"e

Pale &l"e: $ale blue inspires creativity and the freedom to break free.

ky &l"e: 0ne of the calmest colors, sky blue inspires selfless love and fidelity. It is non"threatening and promotes a helpful nature that can overcome all obstacles. It is theuniversal healer.

A5"re &l"e:' color of true contentment, a*ure inspires determination and ambition toachieve great things, a sense of purpose in striving for goals.

Dark &l"e: -ark blue is the color of conservatism and responsibility. 'lthough it appears tobe cool, calm and collected, it is the color of the non"emotional worrier with repressedfeelings, the pessimist and the hypocrite. -ark blue can be compassionate but has troubleshowing it as its emotions run deep. -ark blue is a serious masculine color representingknowledge, power, and integrity, and is used %uite often in the corporate world.

The Color .ndigo

The color of intuition, perceptionand the higher mind

The color indigo is the color of intuition and perception and is helpful in opening the thirdeye. It promotes deep concentration during times of introspection and meditation, helpingyou achieve deeper levels of consciousness. It is a color which relates to the 78ew 'ge7 "the ability to use the igher 2ind to see beyond the normal senses with great powers ofperception. It relies on intuition rather than gut feeling.

Indigo is a deep midnight blue. It is a combination of deep blue and violet and holds theattributes of both these colors.

9ervice to humanity is one of the strengths of the color indigo. $owerful and dignified,indigo conveys integrity and deep sincerity.


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The color meaning of indigo reflects great devotion, wisdom and 1ustice along with fairnessand impartiality. It is a defender of peoples rights to the end.

9tructure creates identity and meaning for indigo. In fact an indigo person cannot functionwithout structure " it throws them right off balance. 0rgani*ation is very important to themand they can be %uite inflexible when it comes to order in their lives.

Indigo loves rituals and traditions, religion and the institutional system, conforming to thingsthat have worked in the past while planning for the future.

Indigo stimulates right brain or creative activity and helps with spatial skills. It is a dramaticcolor relating to the world of the theater, which, during times of stress becomes the drama%ueen, making a mountain out of a molehill/

The negative color meaning of indigo relates to fanaticism and addiction. Its addictionencompasses everything from a need for recogni*ed %ualifications to a need for illegaldrugs, from the workaholic to the religious fanatic.

Indigo can be narrow"minded, intolerant and pre1udiced.

Positive and Negative Traits of .ndigo

Positive keywords include integrity and sincerity, structure and regulations, highlyresponsible, idealism, obedience, highly intuitive, practical visionary, faithful, devotion to thetruth and selflessness.

Negative keywords include being fanatical, 1udgmental, impractical, intolerant and

inconsiderate, depressed, fearful, self"righteous, a conformist, addictive, bigoted andavoiding conflict.

The Color .ndigo Represents:

.nt"ition " use it to assist in accessing intuitive abilities " it is the first step to higherspiritual knowledge

.ntegrity " and deep sincerity are %ualities of indigo

tr"ct"re and 'rder"a good colour to use in restructuring aspects of your life or business

4isdo! " an inner knowingness and awareness " spiritual wisdom rather than the wisdomof the intellect


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Effects of The Color .ndigo:

.ntrospection " promotes deep concentration during times of introspection and meditation" can lead to feelings of being spaced out.

.dealistic " an ability to plan for the future.

Addiction " can support an addictive personality into maintaining their addictions " dontuse it if you are trying to overcome an addiction " it is associated with the religious fanatic "the colour of the workaholic who thinks they are indispensable " can also be related to thosewho are addicted to getting %ualifications.

The Dra!atist " relates to the acting profession " can cause people to make a mountainout of a molehill.

Confor!ity " a love of ritual " conformity to the things that have worked in the past, not

1ust for the sake of conforming.

The Color P"rple

and

The Color %iolet

The color purple is the color of

the imagination and spirituality

The color purple relates to the imagination and spirituality. It stimulates the imagination andinspires high ideals. It is an introspective color, allowing us to get in touch with our deeperthoughts.

The difference between violet and purple is that violet appears in the visible light spectrum,or rainbow, whereas purple is simply a mix of red and blue. +iolet has the highest vibrationin the visible spectrum.

(hile the violet is not %uite as intense as purple, its essence is similar. !enerally the namesare interchangeable and the meaning of the colors is similar. #oth contain the energy andstrength of red with the spirituality and integrity of blue. This is the union of body and soulcreating a balance between our physical and our spiritual energies.


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$urple or violet assists those who seek the meaning of life and spiritual fulfillment " itexpands our awareness, connecting us to a higher consciousness. For this reason it isassociated with transformation of the soul and the philosophers of the world are oftenattracted to it.

In the meaning of colors, purple and violet represent the future, the imagination anddreams, while spiritually calming the emotions. They inspire and enhance psychic ability andspiritual enlightenment, while, at the same time, keeping us grounded.

The color violet relates to the fantasy world, and a need to escape from the practicalities oflife. It is the daydreamer escaping from reality.

From a color psychology perspective, purple and violet promote harmony of the mind andthe emotions, contributing to mental balance and stability, peace of mind, a link betweenthe spiritual and the physical worlds, between thought and activity. +iolet and purplesupport the practice of meditation.

The color violet inspires unconditional and selfless love, devoid of ego, encouragingsensitivity and compassion. +iolet can be sensitive to all the different forms of pollution inthe world today, whether it be air pollution, noise pollution, visual pollution or the pollutionin our food chain. This sensitivity makes violet susceptible to illness and allergies, vulnerable

to its everyday surroundings.

+iolet encourages creative pursuits and seeks inspiration and originality through its creativeendeavors. It likes to be uni%ue, individual and independent, not one of the crowd. 'rtists,

musicians, writers, poets and psychics are all inspired by violet and its magic and mystery.

+iolet is the color of the humanitarian, using its better 1udgment to do good for others.Combining wisdom and power with sensitivity and humility, violet can achieve a lot for thoseless fortunate.

The color purple is specifically associated with royalty and the nobility, creating animpression of luxury, wealth and extravagance.


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$urple has power. It has a richness and %uality to it that demands respect. $urple isambitious and self"assured, the leader.

Too much of the color purple can promote or aggravate depression in some. It is one colorthat should be used extremely carefully and in small amounts by those who are vulnerableto these depressed states.

Positive and Negative Traits of the Color P"rple and %iolet

Positive keywords include unusual and individual, creative and inventive, psychic andintuitive, humanitarian, selfless and unlimited, mystery, fantasy and the future.

Negative keywords include immaturity, being impractical, cynical and aloof, pompous andarrogant, fraudulent and corrupt, delusions of grandeur and the social climber.

The Color P"rple6%iolet Represents:

.nspiration: 0riginal and sound ideas are created with violet " use it when looking forinspiration during brainstorming sessions.

.!agination: +iolet inspires creativity with intellect " it is also stimulating to dreamactivity.

.ndivid"ality: +iolet is unconventional, individual and original. It hates to copy anyone elseand likes to do its own thing.

pirit"ality: +iolet assists us during prayer and meditation, helping us to get in touch withour deeper subconscious thoughts. Churches often feature violet in their stained glass

windows. From a negative perspective it can relate to the cult follower.

Effects of the Color P"rple6%iolet:

E!pathy: Compassion, kindness and a love of humanity are positive %ualities of +iolet.

Controlled e!otion: +iolet is passionate, like red, but inclined to display it in private only.


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Respecta+le 7 disting"ished: The darker shades of violet particularly are linked to theorigins of purple where it was only available to royalty and the wealthy.

.!practical: +iolet can be impractical, with its head in the clouds rather than having itsfeet on the ground. It tends to see life as it imagines it, rather than how it is.

.!!at"re: +iolet can be immature, encouraging fantasy and an idealism that is oftendifficult to achieve in real life.

Dignity: +iolet exudes a %uiet modest form of dignity which is often appealing to others.

Cynical: This is a negative side of violet.

%ariations of the Color P"rple6%iolet

Ma"ve: 2auve helps us to make the best choices and decisions& it is concerned for 1usticeto be done and always does the right thing. 0n the other hand it can indicate a degree ofcommonness, the social climber aspiring to higher ideals.

0avender: 5avender is attracted to beautiful things. It has a fragility, sensitivity andvulnerability to it.

0ilac: 5ilac implies immaturity, superficiality and youthfulness. It is extroverted andenthusiastic, inspiring glamour, romance and vanity.

A!ethyst: ' mystical color, amethyst opens intuitive channels. It protects the vulnerableand assists the humanitarian. It is the color of the evolved soul.

Pl"!: 'n old"fashioned color, plum is honorable and linked to family traditions. It is alsoprudish and narrow"minded, always preaching at you.

Deep P"rple: -ark purple is related to higher spiritual attainment. ' powerful color, it canalso indicate arrogance and ruthlessness.

The Color T"r3"oise


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The meaning of the color turquoise is open communication and clarity of thought

Tur%uoise helps to open the lines of communication between the heart and the spoken word.It presents as a friendly and happy color en1oying life.

In color psychology, the color tur%uoise controls and heals the emotions creating emotionalbalance and stability. In the process it can appear to be on an emotional roller coaster, upand down, until it balances itself.

' combination of blue and a small amount of yellow, tur%uoise fits in on the color scalebetween green and blue. It radiates the peace, calm and tran%uility of blue and the balanceand growth of green with the uplifting energy of yellow.

Tur%uoise recharges our spirits during times of mental stress and tiredness, alleviatingfeelings of loneliness. 4ou only have to focus on the color tur%uoise, whether on a wall orclothing and you feel instant calm and gentle invigoration, ready to face the world again/

Tur%uoise is a great color to have around you, particularly in an emergency, as it helps withclear thinking and decision"making. It assists in the development of organi*ational andmanagement skills. It influences rather than preaching and demanding.

The color tur%uoise is a good color to aid concentration and clarity of thought for publicspeakers as it calms the nervous system, gives control over speech and expression, andbuilds confidence. $rint your speech notes on tur%uoise and every time you glance down youwill feel the effects of the color.

Tur%uoise heightens levels of creativity and sensitivity. It is good at multi"tasking, becomingbored if forced to focus on one thing only. 9ometimes its thinking can become scattered ifsurrounded by too much of this balancing color.

Tur%uoise encourages inner healing through its ability to enhance empathy and caring. Itheightens our intuitive ability and opens the door to spiritual growth. It is the color of theevolved soul.

Tur%uoise can also be self"centered, tuning in to its own needs above all others. 't the sametime, it can help us to build our self"esteem and to love ourselves, which in turn supportsour ability to love others unconditionally. 't its most extreme it can be boastful andnarcissistic.

'lthough tur%uoise is self"sufficient, it fears being alone and can become aloof andunapproachable when this occurs, making the situation worse.

Tur%uoise has strong powers of observation and perception and can be %uite discriminating.It has the ability to identify the way forward, the way to success, balancing the pros andcons, the right and wrong, of any situation. It is a good color to use when you are stuck in arut and dont know which way to move.

Tur%uoise can sometimes be impractical and idealistic and remote from emotional reactions,appearing excessively cool, calm and collected.


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Too much tur%uoise in your life may give you an overactive mind and create emotionalimbalance, making you either over"emotional or non"emotional.

Too little tur%uoise in your life may cause you to withhold your emotions, resulting insecrecy and confusion about your direction in life.

From a negative perspective, the meaning of the color tur%uoise relates to being eitherover"emotional or non"emotional, lacking communication skills, being unreliable anddeceptive.

Positive and Negative Traits of T"r3"oise

Positive keywords include communication, clarity of thought, balance and harmony,idealism, calmness, creativity, compassion, healing and self"sufficiency.

Negative keywords include boastfulness, secrecy, unreliability and reticence, fence"sitting,aloofness, deception and off"handedness.

The Color T"r3"oise Represents

Co!!"nication: Tur%uoise represents open communication from and between the heartand the spoken word. It relates to the electronic age and the world of computers, andcommunication on a large scale.

E!otional Control: #eing the mid color between the extremes of red and violet, tur%uoiseis the color of balance, for the emotions, thoughts and speech.

elf$"fficiency: Tur%uoise has the ability to tune into its own needs and find the way to

success.

Effects of the Color T"r3"oise

Clarity of Tho"ght: Tur%uoise enhances the ability to focus and concentrate, assisting withclear thinking and decision"making, and the development of good organi*ational skills.

Cal!ing: Tur%uoise is calming yet invigorating, restoring depleted energies.

Non$e!otional: ' negative effect of tur%uoise is that it can cause people to be too aloofand to hide their emotional reactions.

%ariations of the Color T"r3"oise

A3"a: Closer to green than blue, a%ua is refreshing and uplifting. It is creative and light"hearted, yet strong and individual.


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A3"a!arine: Enhancing creativity and inspiration, the color a%uamarine calms andbalances the mind and the emotions.

Teal: ' more sophisticated version of tur%uoise, teal signifies trustworthiness and reliability.It promotes spiritual advancement and commitment.

The Color Pink

The meaning of the color pin! is

unconditional love and nurturing

The color pink represents compassion, nurturing and love. It relates to unconditional loveand understanding, and the giving and receiving of nurturing.

' combination of red and white, pink contains the need for action of red, helping it toachieve the potential for success and insight offered by white. It is the passion and power of

red softened with the purity, openness and completeness of white. The deeper the pink, themore passion and energy it exhibits.

$ink is feminine and romantic, affectionate and intimate, thoughtful and caring. It tonesdown the physical passion of red replacing it with a gentle loving energy.

$ink is intuitive and insightful, showing tenderness and kindness with its empathy andsensitivity.

In color psychology, pink is a sign of hope. It is a positive color inspiring warm andcomforting feelings, a sense that everything will be okay.

$ink calms and reassures our emotional energies, alleviating feelings of anger, aggression,resentment, abandonment and neglect. 9tudies have confirmed that exposure to largeamounts of pink can have a calming effect on the nerves and create physical weakness inpeople. +iolent and aggressive prisoners have been successfully calmed by placing them in apink room for a specified amount of time. Exposure for too long can have the oppositeeffect.

The color pink puts people in touch with the nurturing side of themselves, through either theneed to receive or the need to give, nurturing and T5C :tender loving care/;. #e aware ofthis if you have a friend who constantly wears pink as it may indicate a need for acceptance,support and unconditional love/

$ink is a non"threatening color seeking appreciation, respect and admiration. It doesnt liketo be taken for granted and 1ust loves to hear the words thank you.

$ink can signify good health, being in the pink, and success as in everythings rosy.

The color pink represents the sweetness and innocence of the child in all of us. It is thecolor of uncomplicated emotions, inexperience and naivet3. ' constant and exclusive use ofpink can often lead you to become immature, silly and girlish, abandoning your adultresponsibilities.


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$ink can also remind you of earlier childhood memories, associated with nurturing andcomfort from your mother or a mother figure.

$ink, from a negative color meaning, can represent a lack of will power, a lack of self"reliance and a lack of self"worth. It can indicate an overly emotional and overly cautiousnature.

Combining pink with other darker colors such as dark blue, dark green, black or gray, addsstrength and sophistication to pink.

Positive and Negative Traits of the Color Pink

Positive keywords include unconditional and romantic love, compassion andunderstanding, nurturing, romance, warmth, hope, calming, sweetness, naivet3, feminineand intuitive energy.

Negative keywords include being over"emotional and over"cautious, having emotional

neediness or unrealistic expectations, being immature and girlish, lack of will power and lackof self worth.

The Color Pink Represents:

Unconditional love: $ink relates to both unconditional love and romantic love.

Co!passion: Empathy and understanding are the fuel for pinks nurturing.

N"rt"ring: $ink is both the giving and the receiving of love, understanding and respect.

-ope: $ink inspires the possibility of a positive outcome.

Effects of the Color Pink:

Cal!ing: $ink calms our emotional energies.

Non$threatening: $ink lacks any aggression or anger, although the deeper pinks can bemore assertive and confident.

Affectionate: $ink offers warmth and tenderness to friends and family.

Caring: 9ensitivity and tender loving care relate to pinks feminine and intuitive energies.

.!!at"re: $ink is the color of the sweet young girl, before lifes experiences take over.

%ariations of the Color Pink


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' strong and inspiring color, magenta can appear outrageous and shocking on one hand orinnovative and imaginative on the other. It is creativity inspired by beauty.

2agenta is spontaneous and impulsive, yet resourceful and organi*ed. It is invaluable innegotiating peace and calm in those who are at odds with one another.

From a negative perspective, magenta can promote depression and despair in some, andprevent others from dealing with challenges " it may be 1ust too relaxing for introverts andthe chronically depressed. #eing surrounded by too much magenta energy can generatearrogance and bossiness making us feel overwhelmed, irritated, anxious and intolerant.

'n excess of magenta energy can be balanced by introducing green into your surroundings.

Positive and Negative Traits

Positive keywords incl"de: universal harmony and love, emotional balance, helps ourspirit soar, spiritual yet practical, encourages common sense, loving, compassionate,

supportive and kind, imaginative, innovative, creative and artistic, non"conformist,negotiator

Negative keywords incl"de: impulsive, domineering, impatient, intolerant, avoidschallenges, too relaxing, can be bossy and demanding

Magenta Represents:

Universal har!ony: at its highest level it generates love, caring, kindness andcooperation, encouraging a balanced and harmonious outlook on life.

Non$confor!ist: the color of the free spirit, it does not like to be confined and contained.

Change and Transfor!ation: helps to release old and outdated patterns of behavior toinspire growth and personal development.

Effects of Magenta:


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The color brown is a serious, down"to"earth color signifying stability, structure and support.

)elating to the protection and support of the family unit, with a keen sense of duty andresponsibility, brown takes its obligations seriously. It encourages a strong need for securityand a sense of belonging, with family and friends being of utmost importance.

In the meaning of colors, brown is the color of material security and the accumulation ofmaterial possessions.

The color brown relates to %uality in everything " a comfortable home, the best food anddrink and loyal companionship. It is a color of physical comfort, simplicity and %uality. Froma negative perspective it can also give the impression of cheapness and stinginess in certaincircumstances.

#rown is friendly and approachable. It is loyal and trustworthy and dependable in a practicaland realistic way.

In color psychology, brown is honest, genuine and sincere. It relates to the hardworking, the

industrious and reliable, with both feet planted firmly on the ground.

It is sensual, sensitive and warm, engulfing one in a feeling of calmness and comfort.

It is a practical and sensible color which implies common sense. It hides the dirt/

The color brown is associated with wholesome, natural and organic produce and anythingrelated to the great outdoors, agriculture and farming.

#rown is a frugal color " it is not associated with frivolity, excess or waste in any form. (hileit is materialistic, it values %uality above all else, and everything in moderation.

9ome browns can show a degree of sophistication or elegance, depending on other colorsassociated with the brown. For example, brown with a soft white or ivory can appear stylishand classy, although more casual than black with soft white or ivory.

#rown suppresses the emotions, creating a safe haven from the stresses of the outsideworld within which problems can be contemplated and solved.

#rown is a color of structure, although by no means does it encourage perfectionism "rather it encourages orderliness and organi*ation.

The color brown gives reassurance. It is %uietly confident but never the life of the party/#rown does not seek attention " it prefers to stay in the background, allowing other colors

around it to shine.

#rown is solid with strength and maturity. It prefers to function in its own safe little world "it is not carefree and spontaneous and doesnt like surprises. It can be considered dull,boring and unexciting by many. In fact it is one of the least preferred colors in the westernworld, along with orange and yellow.


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#rown is a predominant color on the planet, along with green. #rown is comforting andstabili*ing, while green is balancing and re1uvenating, 1ust what we all need to help us dealwith the stresses of modern life.

The psychological meaning of the color brown can vary slightly depending on the colorswhich are mixed together to create the brown. #rown can be a combination of black, yellow,

orange, red, gray, green, blue, pink and purple, and each of the colors in it will add avariation to the meaning.

Positive and Negative Traits of &rown

Positive keywords incl"de: down"to"earth, wholesome, practical, approachable, friendly,stable, structured, supportive, comforting, reliable, protective, strength, %uietly confident,sensual, sensitive, warm, reassured, honest, sincere, %uality

Negative keywords incl"de: dull, boring, frugal, materialistic, lack of humor, lack ofsophistication, predictable, cheap and stingy

&rown Represents:

ta+ility: )eassuring and comforting, earthy and contained.

tr"ct"re: It encourages orderliness and organi*ation.

ec"rity: 9afe and protective " a refuge from the chaos of the outside world and a sense of belonging.

Nat"ral and wholeso!e: related to the earth, nutrition, health and goodness.

Effects of &rown:

Co!forting: 9ensual and warm, friendly and approachable, brown engulfs one in a feelingof calm and safety

Protective: creates a safe haven of support for family and friends

Materialistic: it encourages material security and the accumulation of possessions

%ariations of &rown:

0ight &rown: is friendly and approachable, sincere, honest and genuine

Dark +rown: is strong yet sad and depressive, materialistic yet prudent

Tan: is ageless and timeless, straightforward, uncomplicated and natural

.vory: is calming, yet encouraging, with a reserved style of simple sophistication

&eige: is practical and reliable, conservative, constant, unchanging and loyal


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The Color *ray

The color of detachment, indecision and compromise

The color gray is an unemotional color. It is detached, neutral, impartial and indecisive " thefence"sitter.

From a color psychology perspective, gray is the color of compromise " being neither blacknor white, it is the transition between two non"colors. The closer gray gets to black, themore dramatic and mysterious it becomes. The closer it gets to silver or white, the moreilluminating and lively it becomes.

#eing both motionless and emotionless, gray is solid and stable, creating a sense of calmand composure, relief from a chaotic world.

The color gray is subdued, %uiet and reserved. It does not stimulate, energi*e, re1uvenate

or excite. In the meaning of colors, gray is conservative, boring, drab and depressing on theone hand and elegant and formal on the other, yet never glamorous.

!ray conforms " it is conventional, dependable and practical. It is a color of maturity andresponsibility, associated with the gray hair of old age. It will never be the centre ofattention, the dynamic leader or the director " it is too safe and toned down.

!ray can stifle and depress energy but it is also the stable base from which the new andpositive can come.

!ray is controlled. It has a steadying effect on other colors with which it comes into contact,toning down the stronger and brighter colors and illuminating the softer colors. )arely is

gray a perfect mix of black and white " it often has elements of other colors such as blue,green, pink, mauve or yellow within it which lift it and energi*e it.

Too much gray creates sadness and depression and a tendency to loneliness and isolation.'dd some color to change this.

2ost people are indifferent to gray" it relates to the corporate worker in the gray suit "conservative, reliable, formal and independent and maybe boring.


Positive keywords incl"de: reliable, conservative, dignified, neutral, impartial,professional, mature, intelligent, classic, solid, stable, calming, sudued, reserved, elegant,formal and dependable

Negative keywords incl"de: indecisive, non"emotional, indifferent, boring, sad,depressed, lifeless, lonely, isolated


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*ray Represents:

Ne"trality: gray is impartial and dispassionate, it doesnt take sides.

Co!pro!ise: it is the transition between two non"colors, neither black nor white. It takesthe middle ground, neither one way nor the other.

Control: gray is reserved, %uiet and conservative. It has a steadying effect on other colorsaround it.

Effects of *ray:

.ndecision: !ray prefers to sit in the middle, not making a decision either way, sitting onthe fence.

Detached: being non"emotional, gray can appear indifferent, uncaring, cold and aloof.

Depression: gray can stifle and depress energy but it is also the stable base from whichthe new and positive can come.

Une!otional: gray can appear neutral, disinterested, ob1ective or impartial.

%ariations of *ray

0ight gray is soothing and calming. It enlightens, saves and rescues those in difficult lifesituations.

Dark gray is conventional and constrained. It is serious and solemn, inflexible and strict. Itrelates to self"denial and self"discipline.

The Color &lack

The meaning of the color blac!

is mystery and protection

#lack is the color of the hidden, the secretive and the unknown, creating an air of mystery.It keeps things bottled up inside, hidden from the world.

In color psychology the meaning of the color black is protection from external emotionalstress. It creates a barrier between itself and the outside world, providing comfort while

protecting its emotions and feelings, and hiding its vulnerabilities, insecurities and lack ofself confidence.

#lack is the absorption of all color and the absence of light. #lack hides, while white bringsto light. (hat black covers, white uncovers. (e all use black at various times to hide fromthe world around us in one way or another. 9ome of us use it to hide our weight& othersamong us use it to hide our feelings, our fears or our insecurities.


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Mystery: #lack is the unknown. It is secretive, keeping a lot buried inside, unwilling toshow its real feelings.

Power and Control: #lack is power and control of the self and others. It creates fear andintimidation.

Effects of the Color &lack

(or!al1 dignified and sophisticated: 's in the little black dress and the formal dinnersuit.

Aloof: #lack sets itself aside from others with its heavy and intense energy. It keeps othersat arms length.

Depressing: #lack can close us to the positive aspects of life, forcing us to look at ourdisappointments and the black or negative aspects of our life. It can create a fear of thefuture.

Pessi!istic: Too much black encourages us to look at the negative side of life.

The Color 4hite

The meaning of the color white is purity,

innocence, wholeness and completion

(hite is color at its most complete and pure, the color of perfection. The color meaning ofwhite is purity, innocence, wholeness and completion.

In color psychology white is the color of new beginnings, wiping the slate clean, so to speak.It is the blank canvas waiting to be written upon. (hile white isnt stimulating to the senses,it opens the way for the creation of anything the mind can conceive.

(hite contains an e%ual balance of all the colors of the spectrum, representing both thepositive and negative aspects of all colors. Its basic feature is e%uality, implying fairness andimpartiality, neutrality and independence. It is interesting to note that babies come into theworld with a perfect balance of white, ready to imprint their lives with all the colors of thespectrum :hopefully/; from all their life experiences.

(hite is totally reflective, awakening openness, growth and creativity. 4ou cant hide behindit as it amplifies everything in its way.

The color white is cleanliness personified, the ultimate in purity// This is why it istraditionally worn by western brides, and the reason why doctors wear white 1ackets.


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(hite is a color of protection and encouragement, offering a sense of peace and calm,comfort and hope, helping alleviate emotional upsets. It creates a sense of order andefficiency, a great help if you need to declutter your life.

(hite offers an inner cleansing and purifying of your thoughts, emotions and, ultimately,your spirit, refreshing and strengthening your entire energy system.

(hile there are very few negative connotations to white, particularly in western culture, toomuch white can be cold, isolating and empty. It implies a feeling of sterility, detachment anddisinterest, providing little stimulation for the senses.

In other cultures it is traditionally related to death and mourning. In these cultures deathusually means the end of one life and the beginning of another, moving forward to a newlife, so the color psychology meaning of new beginnings still holds.

(hite may indicate the completion of a cycle in your life " you may find you have a desirefor white clothing or white in your surroundings at a time when you are moving in a newdirection in your life " for example, planning an overseas trip for the first time, or moving

house after a long time in one place, or in seeking a new relationship or a new careerdirection.

2any people use white as a recall of their youth and innocence. It reminds them of a timewhen their lives were easier and less complicated.

(hite is used in many medical practices such as dental surgeries and doctors rooms as anindication of cleanliness and efficiency& however it also can give the feeling of sterility andcoldness of emotions and may lead patients to think the doctor or dentist wont relate tothem on an emotional and personal level. It can be too clinical and sterile.

Too much white can cause feelings of isolation and emptiness& it can be too pristine and

immaculate, making you feel as though you cant make a move for fear of upsetting it orcreating a mess.

Positive and Negative Traits of the Color 4hite

Positive keywords include innocence, purity, cleanliness, e%uality, complete and whole,simplicity, immaculate and neat, self"sufficient, pristine and open, new beginnings.

Negative keywords include sterile, stark, fastidious, empty, isolated, cautious, criticaland boring.

The Color 4hite Represents:

.nnocence and p"rity: (hite is the beginning of everything, before anything is muddiedor thinking is colored.


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New +eginnings: (hite represents the clean slate, helping us through times of stress, andallowing us put the past behind us and preparing us to move on.

E3"ality and "nity: (hite represents the positive as well as the negative aspects of allcolors. It contains an e%ual balance of all the colors of the spectrum.

Effects of 4hite:

.!partial: (hite suggests fairness and neutrality because of the balance and e%uality of allthe colors contained within it.

Resc"er: (hite rescues us from the dark. It is the white knight, rescuing the damsel indistress.

("t"ristic: 9ymboli*ing a clean slate, we can envisage anything with white.

Efficient: (hite is clean and clinical, giving an impression of efficiency and organi*ation.

The Color ilver

The color of illumination and reflection

The color silver has a feminine energy& it is related to the moon and the ebb and flow of thetides " it is fluid, emotional, sensitive and mysterious. It is soothing, calming and purifying.

From a color psychology viewpoint, it signals a time of reflection and a change of directionas it illuminates the way forward. It helps with the cleansing and releasing of mental,

physical and emotional issues and blockages as it opens new doors and lights the way to thefuture.

(ith its reflective and sensitive %ualities silver inspires intuition, clairvoyance and mentaltelepathy. It reflects back any energy given out, whether it is positive or negative.

In the meaning of colors, it is associated with prestige and wealth. It is seen as aglamorous, sophisticated color related to female energy, prosperity and modernity.

9ilver restores e%uilibrium and stability to both feminine power and spiritual energy. Itprotects itself from outside negativity, reflecting the energy back to where it began.

This color is very versatile, being shiny, modern and hi"tech on one hand and alluring,sparkling and elegant on the other.

From a color psychology perspective, silver is respectable and courteous, dignified, self"controlled, responsible, patient, determined and organi*ed " it relates well to the corporateworld and those in positions of responsibility, whether they are male or female.


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The Color *old

The color of wealth, success and status

!old is the color of success, achievement and triumph.

'ssociated with abundance and prosperity, luxury and %uality, prestige and sophistication,value and elegance, the color psychology of gold implies affluence, material wealth andextravagance.

!old in its physical state, by its very nature, denotes wealth and prestige in every country,culture and market in the world today " it is probably the most valuable and easily tradedcommodity available in the global market place.

This color is linked to masculine energy and the power of the sun, compared to silver whichis associated with feminine energy and the sensitivity of the moon.

0ptimistic and positive, gold adds richness and warmth to everything with which it isassociated " it illuminates and enhances other things around it.

't the uppermost level, the color gold is associated with higher ideals, wisdom,understanding and enlightenment. It inspires knowledge, spirituality and a deepunderstanding of the self and the soul.

In the meaning of colors, gold is generous and giving, compassionate and loving, thebenefactor or patron, sharing its wisdom, knowledge and wealth with others.

!old is the color of the winner " first place medals are always in gold, silver is second place.

Confident, passionate and eye"catching, gold draws attention to itself.

!old is a warm color that can be shiny, glistening and happy as well as dull, muted andtraditional. The brighter shades of gold catch the eye with their brilliance while the darkermuted shades are deep, warm and intense.

!old has long been associated with royalty throughout the world, along with purple.

#eing surrounded by too much gold can lead you to become egotistical, self"righteous andopportunistic in your %uest for greater power and influence.

If living under the negative of the color gold, you may not trust easily, have a fear of

success and wealth, or even exhibit a fear of failure. 4ou may be selfish and demanding,lacking kindness and generosity, even to the extreme of being miserly.


Positive keywords incl"de: 9uccess, abundance, wealth, understanding, self"worth,wisdom, compassion, love, passion, charisma, winning, optimistic, positive, and masculine


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Negative keywords incl"de: Fear of success, fear of wealth, self"centred, demanding,mean spirited, lack of trust, falseness

*old Represents:

"ccess: gold relates to achievement and victory, the winner.

4ealth: gold implies affluence, material wealth and extravagance.

Prestige and l"#"ry: gold is associated with sophistication, elegance, value, %uality andstatus.

Effects of *old:

Enlighten!ent: gold, at its highest level, inspires knowledge, spirituality and a deepunderstanding of the self and the soul.

Co!passion: caring, loving, generous and giving, gold is the benefactor or patron.

*enerosity: gold loves to share its wisdom, knowledge and wealth with others.

meanings of colors

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