mccrindle market and social research solutions
TRANSCRIPT
T +61 2 8824 3422 E [email protected] W mccrindle.com.au
ST STEPHEN’S SCHOOLThe resul ts of the Parent , Student , and Staf f
Surveys and the Perth Community Study
1 T R O L L E Y T R E N D S
FUTURE OF FRESHTransforming the fresh food landscape over the next 20 years
Part of the Woolworths Trolley Trends Series
© McCrindle 2015 | Source: ABS, McCrindlePowered by researchvisualisation.com
AUSTRALIA STREETIf Australia was a street of 100 households...
3.6 Birthsper year
11.6 km
200 m
10.7 km
NATIONAL POPULATION AS STREET LENGTH
51
21
...Fastest growing street at 140m / yr.India St. will be the longest in 2030
POPULATION: 263 PEOPLE
OliverWilliam
JackNoah
Jackson
CharlotteOliviaAvaEmilyMia
12345
CURRENT TOP 5 BABY NAMES
RankCHINA ST.INDIA ST.
AUSTRALIA ST.
1.4 Marriages/yr 1.7 Deaths/yr193 Vehiclesavg. 14,000 km/yr
COMMUTERS1 in 10 catch public transport2 in 3 travel by car1 in 10 bus commuters also need a car
Degree orPost Grad.
Dip. or Cert.
Year 10
Year 11/1222%27%
27%
24%
Less than 1 in 2 know the term:Joe Blake (snake)
Captain Cook (look)Frog and toad (road)
Harold Holt (bolt)
More than 1 in 2 have used: G'dayArvo
No worriesYou beauty!
Brought to you by:
Detachedhouse
Unit orapartment
Terrace ortownhouse
76% | 56%
10% | 13%
14% | 31%
HOUSING TYPECurrent | New approvals
1975 1995 TODAY6x5x 10x
AVG. HOUSE PRICE (SYDNEY)
avg. full-time annual income
54% 34% 12%Both Aus.
bornNone Aus.
bornOne Aus.
born
PARENT PLACE OF BIRTH
$438k $767k $2.2m$54,964 income (ex tax)$41,184 $94,328
$32k $192k$30,212$17,992
HOUSEHOLD WEALTH BY QUINTILE
33% 30% 23% 11% 3%
Couple & kids Couple only Lone person Single parent Group living
HOUSEHOLD TYPES
25236% 33% 31%
Mortgage Fully own Renting
18yrsavg. length tenure 8yrs 1.8yrsHOME OWNERSHIP
2745
9% 37% 37% 17%VEHICLE OWNERSHIP
None 1 2 3
Carols bycandlelight
M E R R YFrom
Australia’s Social R�earchers
AUSTRALIA!C H R I S T M A S
23%would re-gift adodgy present
AUSSIE FOODSPav - not just plum pudding
Seafood - not just a roast
Cold drinks - not eggnog
WORST
PRESENT
GIVERS
1. Work colleagues
2. Grandmother
3. Boss
WORST PRESENTCATEGORIES
Fridge magnetsOrnamental figurines
HandkerchiefsSoap packs and loofahs
Potpourri
AUSSIETRADITIONS
Backyardcricket
Barbie bythe beach
Sydney to Hobart
Relo shuffle(lunch at one place,dinner at the other)
Seeing theChristmaslights
After-Christmassales
18%dreaming of a
white Christmas
just
92%say the religious traditions ofChristmas should be encouraged
22%will spend less thisChristmas than last
79% say Christmasis becoming toocommercialised
SOAP
Source: McCrindle Research
mccrindle.com.au
www.mccrindle.com.au • www.generationz.com.au *Future forecasts, ^OECD Life expectancy at birthSource: ABS, McCrindle | © McCrindle 2014
Uni degrees
1 in 4
1 in 3
1 in 2*
health% likely to be obese/overweight when allGen Z have reachedadulthood (2027)*
top sports
Soccer 17% AFL 15%
Basketball 10% Netball 21%Dance 15% Swimming 9%
M F
Favourite takeaway food
Pizza / Pasta Chips / fries Hamburgers
1 2 3
21%
16%
10%
1 2 3 1 2 3
96%
of G
en Z households have internet
MOBILITY
IN A LIFETIME*JOBS Careers Homes17 5 15
12345
CharlotteOliviaAvaEmilyMia
OliverWilliam
JackNoah
Jackson
TOP NAMES
OECD
CHILDHOOD TEENAGER ADULTHOOD
CHILDHOOD TEENAGER ADULTHOODTWEEN YOUNG ADULT KIPPERS CAREER-CHANGER DOWNAGER
20th CENTURY
TODAY
REDEFINED LIFESTAGES
WORKFORCE of 2025BB 13% X 29% Y 31% Z 27%
slanguage
Cray cray
Defs
FOMO
YOLO
Global generation2,000,000,000 2 BILLION GEN Zs
COUNTRIES WITH LARGEST NUMBER
1 2 3
EFFECTIVE ENGAGEMENTVisualTry & seeFacilitatorFlexibilityCollaboratingLearner centricOpen book world
VerbalSit & listen
TeacherJob security
CommandingCurriculum centredClosed book exams
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Google.com domainregistered
Portable MP3 players
USB flash drives
Nokia 3310
Wikipedia
MySpace
YouTubeFacebook opens
to the public
TwitterDropbox
iPhoneWhatsapp
iPadInstagram
Facebook: 1 billion active users
Google glass
1,000,000,000
Keep Calm& Carry On
DoubleRainbow Planking Gangnam
StyleHarlemShake
Tweet App Cloud Hashtag Selfie
Meme of the yearWord of the year
DIGITAL INTEGRATORS • THE ZEDS • DOT COM KID
S
GENE
RATION CONNECTED • iGEN • SCREENAGERSz
GEN
ZED
EST. 1995 αGEN
ALPHA
EST. 2010
GLOBAL GE N • m u lti- modals
UPAGERS • Generation glass
Gen Alphas bornglobally each week2,500,000
α
Total FertilityRate: 1.7
Age of firstmarriage: 29.7
Age of firstbirth: 27.7
GEN YPARENTS
Life expectancy:^M 77.3 F 82.8
We’re Australia’s social researchers.We’re global trends analysts.
We help organisations know the times.
KEY:
AUSSIE SLANGby
REGIONS
synonymous with=
FESTY
CANTALOUPE
ROCKMELON
CABANA
CABANOSSI
CHALET
GRANNY FLAT
CHEERIOS
TOGS
COSSIES
BATHERS
FERAL
WRONG
RADSWEET
NOT EVEN
SCOTT
YOUR MUM
HECTIC
FULLY SICK
MAD
WESTIEARVO
BOGUS
BOGAN
NANGER
NOF
GUN
ANIMAL
PIECEBARLEYS
AFTIE
MUNTEDBOONIE
NERPY
BLOCKIE
NUFF
NIGEL
NUFFEST
DELI
MILKBAR
DEVONFRITZ
POLONY
LUNCHEON
more than
NSW98.6
VIC98.0 TAS
99.4
ACT99.2
QLD99.5
NT110.9
WA102.2
SA98.2
AUS 99.2
Singleton370 | 4.7%
Wyong4988 | 6.9%
Pyrmont204 | 3.6%
Balmain407 | 8.7%
Footscray799 | 12.9%
Sth. Melbourne241 | 5.0%
Mt Isa1137 | 11.7%
Cairns1537 | 2.3%
Spring Hill678 | 27.4%
Yeronga131 | 4.7%
Whyalla241 | 2.2%
West Lakes534 | 7.9%
Kalgoorlie1422 | 9.7%
Bunbury436 | 1.3%
Midland103 | 2.2%
Stirling1561 | 2.9%
Central Hobart35 | 0.9%
West Hobart254 | 9.2%
Nth. Canberra592 | 2.5%
Sth. Canberra530 | 4.5%
R AT I O O F M E N TO WO M E N : N o . P E R 1 0 0
more than
BY CITY/SUBURB
m c c r i n d l e . c o m . a u
L E G E N DLocation
No. > | % >
Darwin1137 | 11.7%
Alice Springs1537 | 2.3%
100,000MORE WOMEN
THAN MEN
Location
No. > | % >
CITY
SYDNEY
MELBOURNE
BRISBANE
PERTH
ADELAIDE
Gold Coast
Newcastle
ACT/CANBERRA
Central Coast
Sunshine Coast
Wollongong
HOBART
Geelong
Townsville
Cairns
DARWIN
Toowoomba
Ballarat
Bendigo
Albury/Wodonga
Mackay
Launceston
Rockhampton
Bunbury
Bundaberg
Coffs Harbour
Wagga Wagga
Hervey Bay
Mildura
Shepparton
‘000
4,488
4,375
2,207
1,995
1,283
623
433
429
324
301
291
208
186
182
149
124
115
100
93
88
87
86
82
76
71
69
55
52
50
49
#
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
11
12
15
16
WA2.59m(10.9%)
NT0.25m(1.0%)
SA1.71m(7.2%)
QLD4.77m(20.1%)
NSW7.55m(31.9%)
ACT0.43m(1.8%)
TAS0.52m(2.2%)
WA3.1%
QLD1.8%
ACT1.6%
VIC1.9%
NT1.8%
NSW1.5%
SA0.9%
TAS: 0.2%
Today: 5.8%
Today: 0.72 million
Today: 23.7 millionWorld Today: 1.1%
9.1 million (2.6 people/household)Births: 310,600 Deaths: 146,200
Departures: 270,600Arrivals: 511,600Natural increase: 164,400
Net overseas migration: 241,000
A U S T R A L I A’ S P O P U L A T I O N M A P How Alpha Works
How many years has your church been involved in running Alpha?
Engaging New Churches
All states & territories All size churches Interdenominational
76%
say the freeonline Alpharesources arebeneficial
Resources% of churchesrunning Alphawho use thesesupport tools
Coaching emails
Own in-house training
Alpha YouTube
Alpha training DVDs & videos
Alpha website
39% 36%
26%67%
79%
Where Alphas are held
Recommendations
Awareness Factors
94%92%
likely torecommendto family orfriend toattend
likely torecommendto otherchurches torun Alpha
< 1 year 1-2 years 3-5 years 6-10 years 11-20 years 20+ years
24%
17%20%
17%19%
2%
In a church building In people’s houses
49% 28%
83%
17%
Word of mouth
Other:• event• website• advertising
Alpha Australia seeks to giveeach of the 13,000 churches inAustralia the opportunity to runAlpha as a means of evangelism,and to encourage every churchin Australia to develop a cultureof invitation.
By 2023 we areaiming to reach1 million Alphaattendees...
Alpha [email protected] 811 903
...which means we expect to seemore than 200,000 people come to faith by 2023 through Alpha
research &infographic
Alpha’s Goal
Other: workplaces,schools, cafes etc.
23%
Sources: ABS, McCrindle, Alpha Australia.
How churches hear about Alpha
Thank you! A big thank you to our 2770+volunteers all around Australia!
Engaging the Public SquareYouth & schoolprogrammes
Remote & Indigenous programmes
We relocated the Flying Bible Ministries (FBM) to Mareebain far-north Queensland to explore partnership opportunitieswith Mission Aviation Fellowship (MAF). The WeekendAustralian magazine featured a cover story on thePitjantjatjara translation work in which we participate.We also completed translation of the Yumplatok ShorterBible for the Torres Strait people.
Scipture grants have delivered over70,000 items of Scripture into thehands of those in need across 2013.Our schools workers visited 250schools in five states, and wecontinued to support the schoolsministry of the Jesus Racing team.
PROGRAMMES
AUSTRALIAall over
60 cycling volunteers joined the challenging Broome WA to SydneyNSW (7,231Km) “Australian Big Ride”. Graeme Rapp, an example of thecommitted riders, worked hard at fundraising and individually achievedan impressive $8,500 for our work.
Local Australians raise the barPapua New GuineaBible translation
RwandaRural literacy programme
ChinaBible distribution / Rural literacy programme
3 NEW BOOKS39INTERNATIONALPROGRAMMES
abc
Annual Review 2013
Financial
Merge with CPXIn January, we merged with the Centre for Public Christianity (CPX),a media and research company aiming to engage the Australian publicwith the Christian faith. Through the work of CPX Director, John Dickson,and his staff we have enhanced our work in advocating for the faith in anincreasingly secular environment.CPX regularly contributes to public discussion in forums such as ABC TV’s ‘Q & A’programme, mainstream radio, newspapers and internet sites, as well as numerousspeaking engagements in schools, universities, corporations and churches.
2013 was a year of building for us: building our staff, our resources, and our reputation. Highlights include our work in schools, the mediaand Indigenous Australia, as well as significant international projects in Rwanda, China, Papua New Guinea. Special praise to the intrepidBike for Bibles team, whose longest ride ever (7000+ kms) raised bucket loads for our work.Thanks to all our wonderful supporters in our 197th year!
Dr Greg Clarke,CEO Bible Society Australia
“My Word will not return to me empty, but willaccomplish what I desire and achieve thepurpose for which I sent it”.
Want to know more? Visit: www.biblesociety.org.au/2013DONATIONS 4.1%
Total donations & bequests: $7,797,921
Isaiah 55:11Worked with local churches on two Bible translationprojects, Gogodala and Motu. Together, these Biblesreach 140,000 people.
Supporting 23,331 people in learning basic literacy skillsusing Bible-based resources.There were 9750 graduates of the programme this year.
Subsidised the production cost of over 1.7 million Bibles, and 44,000Bibles were distributed free to those unable to pay.Supported rural literacy classes, medical vans delivering Scriptures andfirst aid, and an annual academic conference in Shanghai that exploresthe role of the Bible in modern China.
InternationalYouth & SchoolsPublishing, digital & contentChurch & community relationsCampaigns, advocacy & CPXRemote & Indigenous communityScripture Grants
38.4%16.0%15.7%11.7%7.6%6.9%3.7%
Mission Expenditure
1 McCrindle • Research Pack
Our forecasts identify trends.Our strategy informs decisions.Our research futureproofs organisations.
At McCrindle we are engaged by some of the leading brands and most effective
organisations across Australia and internationally to help them understand the
ever-changing external environment in which they operate and to assist them
in identifying and responding to the key trends.
For us research is not a list of survey methods but a passion to find answers.
It is more than a matter of questionnaires and focus groups – it is a quest to
make the unknown known. The best research clarifies the complex and reveals
insights in a way that can be seen and not just read.
Only when the findings are visually displayed, engagingly presented
and strategically workshopped can they have maximum impact – and be
implemented effectively.
STRATEGYEngaging communities,advising organisations
FORECASTSUnderstanding the times,
tracking the trends
RESEARCHInsightful research,
innovative communications
WHAT WE DO
T 1800 TRENDS E [email protected] W mccrindle.com.au 2
Listening to customers, clients and communities.
Designing the best process by understanding client needs and expectations.
Innovatively conducted, strategically directed, and effectively communicated research to help you know the times.
TM
Our expertise is analysing findings and effectively
communicating insights and strategies. Our skills
are in designing and deploying world class social
and market research. Our purpose is advising
organisations to respond strategically to the trends
and so remain ever-relevant in changing times. As
social researchers we help organisations, brands
and communities know the times.
Analysing data to identify patterns, correlations and trends.
Observing behaviours, changes and interactions.
RESEARCH IS
D E S I G N I N G
L I S T E N I N G
O B S E R V I N G
A N A LY S I N G
3 McCrindle • Research Pack
RESEARCHFOCUS
From longitudinal tracking studies to industry wide consumer analysis, whether
your objective is product, brand or communications focused, the McCrindle
research and advisory process will help you uncover insights and shape
strategy.
CUSTOMER• segmentation • generational
• B2B • behavioural
BRAND-TRACKING• competitor landscape
• awareness • attitudinal
PRODUCT• concept testing • pricing• packaging • advertising
COMMUNICATIONS• PR • thought leadership
• launch events • compliance
T 1800 TRENDS E [email protected] W mccrindle.com.au 4
RESEARCHTOOLS
From quick-turnaround online surveys to some of the largest national pen and
paper surveys, from industry-wide studies to community forums, from phone
surveys to focus groups, we deliver world class research and communicate the
insights in innovative ways.
QUALITATIVE• focus groups • in-depth interviews
• phone interviews • community forums
DATA ANALYSIS• data sets • existing research
• meta analysis • big data
QUANTITATIVE• online surveys • pen & paper surveys
• customer panels • polling
DIGITAL• tablet/smartphone questionnaires
• survey apps • interactive tools
5 McCrindle • Research Pack
RESEARCHOUTPUT
Utilising the right tools and methods and analysing the data is just part of the
research process. Because the goal is implementation, the findings need the
skills of visualisation and communication. As researchers we understand the
methods, but we’re also designers and communicators so we know how to
present the findings in ways that will best engage.
VISUALISATION• infographics • data animation
• interactive platforms • video reports
STRATEGY• corporate advisory • environmental scans
• demographic forecasts • strategic planning
PRESENTATIONS• conference keynotes • strategic workshops
• executive briefings • launch events
REPORTS• slide decks • splash pages • summary
cards • comprehensive documents
8 S T S T E P H E N ’ S P U B L I C R E P O R T
THE VOICE OF THE STUDENTS
Students are proud to be at St Stephen’s and say the School is a good fit for them
3 in 4 students agree that they are proud to be St Stephen’s students (75%) and 7 in 10 agree that the School has been just right for them (71%). It is evident that students feel strongly connected to the School.
75%of students are proud theyattend St Stephen’s School
ST STEPHEN’S IS A SCHOOL...
…about which I say good things
…which has been just right for my child/me
…I feel I know a lot about
76%
71%
70%
78%
69%
65%
Students who agree Parents who agree
“I am happy to be at a schoolwhere everyone gets alongand has a good time.”Year 7 student
“I am proud because I thinkwe have a good reputation
and the learning is good.”Year 5 student
12 S T S T E P H E N ’ S P U B L I C R E P O R T
THE VOICE OF THE STAFF
Staff strongly see the School as having a Christian focus with a strong commitment to pastoral care
Staff express strong levels of Christian faith, acting as a key channel through which the School expresses its Christian values and care to its students. While parents are most likely to view St Stephen’s as having approachable staff, being friendly, and providing quality
education, staff are most likely to describe it as having a ‘Christian focus’ (82%), ‘strong pastoral care’ (75%), and being a ‘friendly’ environment (69%). Staff commend the School for its caring and nurturing environment, and in thinking about the level of emphasis that the School places on various areas, feel that the School is most successful in its emphasis on ‘student care and support’ which is deemed ‘about right’ by 89% of staff members.
Staff members come from a range of previous experiences and 3 in 4 have worked at other schools – both government and non-government – prior to working for St Stephen’s (76%). They are highly committed and half have been employed at St Stephen’s for 6 years or more (49%).
“St Stephen’s provides a blended education of academics and Christianitythat is not overwhelming but very present and alive. This is also variable
and is catered to all levels of the School, it tends to lend itself toeveryone's level of growth within the School community.”
12 S T S T E P H E N ’ S P U B L I C R E P O R T
PROPORTION OF STAFF WHO SAY THAT THE SCHOOL’SEMPHASIS ACROSS THESE AREAS IS ‘ABOUT RIGHT’
89%
74%
70%
68%
67%
student care and support
faith and Christianity
building school community
community service and mission
learning and academics
6 S T S T E P H E N ’ S P U B L I C R E P O R T
THE VOICE OF THE PARENTS
Staff are seen as a key part of the fabric and ethos of St Stephen’s School by parents
The staff and teachers at St Stephen’s School are a central element of the School community and are well regarded by parents. When parents were asked to respond to 10 statements that summarise the character of St Stephen’s School, ‘approachable staff’ was the response most selected. Parents express strong levels of satisfaction with the teachers and staff that interact with their children at the School, and 3 in 4 (75%) agree that staff pay attention to their child’s welfare.
9 in 10 parents agree that their children’s teachers are friendly towards them (87% agree), generally responsive to communication (83% agree) and easily accessible to them as parents (82% agree). A significant proportion of parents agree that their children’s teachers serve as excellent role models for their children (72% agree).
When parents were asked to highlight the biggest strength of the School, many commended the quality of the teaching staff and the level of pastoral care provided to students.
Students are encouraged to haverespect for themselves and for others
Students are encouraged tomake a dierence in the world
Students are encouraged to beresponsible when using technology
The School lives up to its Christian values
The Christian values of the Schoolare relevant in today's world
The School takes a holisticapproach to developing students
My child(ren)'s world has been enhanced academically,socially, emotionally, physically and spiritually
My child(ren) have opportunities toparticipate in community service activities
My child(ren)'s experience at St. Stephen's School hasequipped him/her with a strong sense of Christian values
The behaviour of students in public is positive
PROPORTION OF PARENTS WHO AGREE
87%
79%
78%
77%
74%
73%
71%
70%
63%
58%
T 1800 TRENDS E [email protected] W mccrindle.com.au 6
We not only conduct world’s-best research but we implement the findings strategically and communicate the insights innovatively.
At McCrindle, our Strategic Research Model is a holistic approach to market and
social research which ensures that the findings are actionable and the insights
have strategic impacts.
The McCrindle approach combines the input of a research agency with the
output forms of a design agency and importantly assists in the form of an
advisory consultancy in facilitating key insights into strategy. It is strategic
research, visually presented and effectively facilitated so that it can be
organisationally implemented.
S T R A T E G I CR E S E A R C HM O D E LT M
BRIEFING PLANNING SCOPING RESEARCHING
ANALYSINGCOMMUNICATINGIMPLEMENTINGREVIEWING
R E S E A R C H M E T H O D S
B U S I N E S S P L A N N I N G
RESEARCH PROCESS
7 McCrindle • Research Pack
We are living in times of unprecedented change – technologically, demographically, economically and socially.
RESEARCH SOLUTIONS
Strategic planningresearch
Stakeholderengagement research
Trends forecasting
Product & marketresearch
Industry wide studies
Brand tracking &engagement
Demographic analysis
Consumer segmentation
Consumer ratingsinstruments
T 1800 TRENDS E [email protected] W mccrindle.com.au 8
For great organisations, innovation is the oxygen of success. To innovate effectively, organisations need to understandthe times and track the trends.
SOME OF OUR CLIENTS
9 McCrindle • Research Pack
Our passion is empowering organisations to thrivein changing times.
To increase sales, a deeper understanding
of customers is imperative; to develop
product innovations, an understanding of
the changing trends and expectations is
required; and to drive productivity, analysis
of staff and their motivations is essential.
McCrindle’s advisory service provides
environmental scans, boardroom briefings,
input into strategic planning processes
and delivers research-based forecasts and
strategy on a retainer or professional fee
basis.
CORPORATE ADVISORY
Environmental scans
Boardroom briefings
Strategic planning
Demographic forecasts
Client round tables
Research consulting
T 1800 TRENDS E [email protected] W mccrindle.com.au 10
At McCrindle we are research communicators. Our profession is designing and deploying best practice research. Our expertise is analysing findings to communicate insights and strategies.
Whether you are looking for a keynote address at a national conference, an onsite professional development workshop, or a strategy briefing for senior leaders, our presenters have the experience to ensure your event is a success.
Our presenters not only deliver keynote addresses at national conferences but specialise in the delivery of executive level briefings, strategic retreats, planning days, and in-house PD sessions that provide top-level industry scans to equip teams with the latest strategies to succeed.
PRESENTATIONS
Conference keynotes
Training workshops
PD sessions
Executive briefings
Launch events
Research presentations
Market analysis briefings guide decision-makers on the latest consumer segments while industry future forums outline the current trends, implications, outcomes, and recommendations of a product or service offering.
11 McCrindle • Research Pack
Research is at its best when it brings about not only strategic outcomes but positions organisations as thought leaders through public communications and social media.
As Australia’s leading social researchers, the senior research team at McCrindle
are actively involved in media commentary. From demographic analysis and
future forecasts, to communication of key research findings and the identification
of social trends, at McCrindle we are passionate about communicating
insights in clear, accessible and useable ways.
We assist our clients in identifying newsworthy media angles in their research to
assist them in communicating the insights effectively with the broader public.
MEDIA COMMENTARY
At McCrindle, we’re visual translators, we’re information designers, we’re
research communicators. To get cut through in these message saturated times,
it’s essential that messages are presented in engaging and visual ways.
As researchers,we understand the methodsbut we’re also designers and we know what will communicate, and how to best engage.
T +61 2 8824 3422 E [email protected] W mccrindle.com.au 12
RESEARCH VISUALISATION
researchvisual isat ion.com
13 McCrindle • Research Pack
Mars Hellas (Greece)Animated video entitled ‘Greek Street’ adapting our Australia Street concept.
Mirvac Animated video on Australia’s population growth and demographic projections. Fully scripted, animated, designed, and produced by McCrindle.
Australasian Wealth Investments Visualised PowerPoint deck with infographics highlighting Australia’s wealth landscape and the portfolio of Australian self-directed investors.
T 1800 TRENDS E [email protected] W mccrindle.com.au 14
Moove MediaCanberra and Newcastle region specific infographics featuring demographic and social trends analysis.
St Stephen’s School Fast Facts
University
TAFE
Gap year
Working full time
Exchange
Other
79%
9%
2%2% 3%
Post school destinations
6%
VET
Senior secondary outcomes
Number graduating
Median ATAR
98.8%
147 students completedVET courses in Year 12
144 of those achievedCertificate IIs or above
59% of students completed a VET qualificationThis includes both embedded and stand alone qualifications
59%
147 144
/ 245248
78.75 St Stephen’s School WA
St Stephen’s SchoolSERVE GOD SERVE ONE ANOTHER
CarramarK - Year 12
PadburyK - Year 2
DuncraigYear 3 - Year 12
St Stephen’s School
The Indian Ocean Rim
How have we innovated?
� Established St Stephen’s Institute: the research, training and development arm
� Virtual space learning
� Many2One
� Device Agnostic
� Virtual world
� 24/7 teaching and learning
� Learn anywhere, learn anytime
� Cadet and mentoring program
� Certificates of international education
� Established St Stephen’s Global
48 48 countries on theIndian Ocean rim
Population of almost 2.6 billion,39% of the world’s population
Global middle class will growfrom 1.8 to 4.9 billion by 2030
Population growth in Africacould average 2.2%
Fast Facts
Key MessageSt Stephen’s School welcomes and supports
the Federal Government’s commitment to
being ‘Open for Business’ and encouraging
Australian business to explore, innovate and
realise global market opportunities in their
industry/market. With this in mind, St Stephen’s
School is seeking to move from the 1950-60’s
model of education, that has, and continues to,
limit productivity and market growth, to a
global education model in partnership with
industry and countries of the Indian Ocean Rim,
the most densely populated region of the
world. We are seeking Government support to:
� Remove red tape and barriers to trade
� Address Federal and State fragmentation
� Address departmental fragmentation
Mr Tony GeorgePrincipal
Cwlth Gov. grants
State Gov. grants
Fees from parents
Camps/tours
Interest
Employee payroll costs
Payments to suppliers
Interest paid
Loan repayments
Capital purchases
70%
15%
3%6%
6%
35%
16%
45%
3% 1% 2013 Funding sources 2013 Payments
91%
86%
81%
Staff
Parents
Students
School satisfaction 2013
Student attendanceavg.
KPP
123456789
101112
95.03%97.18%93.98%95.12%95.71%96.06%95.18%94.73%95.21%94.99%95.04%93.82%94.60%93.81%94.92%
Contextual information about the schoolSt Stephen’s School is an independent co-educational Christian school
of the Uniting Church for Kindergarten to Year 12 with an enrolment of
2727 students. Our campuses are located in Perth’s northern suburbs
of Duncraig and Carramar.
Providing a school where children can learn and grow into people of
Christian character and integrity was at the heart of the founders’
intent, when the first brick of St Stephen’s School was laid in 1983.
Today, the School’s founding vision remains core and is embedded in
the fabric of the School as it strives to fulfil its mission of ‘growing
people, growing faith’ for our ever-changing world – a world that needs
people who aspire to live with purpose.
To this end, St Stephen’s School teachers strive to make every
student’s learning an adventure. Enlivened by Christian purpose, they
provide a caring and challenging environment with innovative
education and community service programs which engage students
in the adventure of learning and serving. As the School enters its
fourth decade, it is committed to ‘changing the world one mind at a
time’ by ensuring the adventure of learning begins at St Stephen’s
School – an adventure where students aspire to live with purpose.
100% of teaching staff meetprofessional teaching requirements
72% have reached Step 14(8 years plus teaching experience)
Step
14
407staff
297 staff directly involvedin student learning
Teacher standards & qualifications
Workforce composition
Contextual information2727students
3locations
Foundedin 1983
*We had no staff who identified themselves as indigenous for 2013.
90% 100%92% 94% 96% 98%
St Stephen’s SchoolSERVE GOD SERVE ONE ANOTHER
St Ste p h e n ’s S c h o o l Fa st Fa c t s
St Stephen’s School Infographics and visualised reports summarising comprehensive school satisfaction and community engagement research.
N E W C A S T L E
Founded in 1797, Newcastle isthe 2nd oldest city in Australiaand the second largest in NSW
The Newcastle Knights have 16,700members and these are considered amongthe most die-hard in the NRL. The Knights
won the Premiership in 1997 & 2001
Lonely Planet has namedNewcastle one of its top
10 places to visit
TOP 10
There is 1 business for every 5 families
3 in 4 people in Newcastletravel to work by car - well
above the national average
38
CIAOЗДРАВО
Only 9.1% of Novocastrians speak a language otherthan English at home. The most commonly spoken
languages other than English are Macedonian and Italian
14% of Novocastrians have bothparents born overseas compared to
34% Australia wide
14%
Jennifer Hawkins, Miss Universe 2004, hails from Newcastle and was the first Australian
to win the beauty pageant in 32 years
MISS UNIVERSE
Newcastle East Public School is the oldest continuously running school in Australia
EST.1816
6 beaches in Newcastle are within a 5 minutedrive of Newcastle CBD. That’s more beachaccess than any other of Australia’s top 10
cities - including the Gold Coast!
This is 6 times Australia’s average income,while for Sydney it is almost 11 times
=$445,000
$260 pw
1 2 3
The population density of Newcastle is 8.48people per hectare. The population density
of Sydney is 372.4 people per hectare
8.48 peopleper hectare
108,184 families1.8 kids/family
16% of Newcastle’s populationvolunteer regularly
The median monthly mortgage repayments inNewcastle are $1733 compared to Australia
wide monthly repayments of $1800
$1733/mth
There are 433,000 people living inNewcastle / Maitland.
433,000
2.5 people/household
NOVOCASTRIANSomeone who lives in Newcastle.And there are more of them than thereare Canberrans or Northern Territorians
Nnis for
7 in 10 households own (or are paying off) theirhome, which is above the national average
21%professionals
16%technicians &trades workers
15%clerical & adminworkers
1
2
3
Aais for
ARVOThe time after middayand before evening.
Qqis for
QUIDMoney. “It’ll costyou a few quid”.
Jjis for
JOE BLAKESnake. As in, “I just saw a JoeBlake on the Frog & Toad sodo the Harold Holt!”
Ffis for
FROG & TOADThe road.
Uuis for
UTEThe Aussie car of choice.To call it a “pickup truck”would be, well, un-Australian.
Ddis for
DINKI DITrue blue, patriotic.
MEDIAN HOUSE PRICE
ANCESTRY
L ANGUAGES
33% 31% 8.3%
BEACHES
DENSIT Y
SP ORT
MEDIAN AGE
AVERAGE RENT
P OPUL ATION
FAMILY
BUSINESS HUBJOBS
Newcastle Port is theworld’s largest coal
exporting port
75% 14% 11%Both Aus.
bornNone Aus.
bornOne Aus.
born
:51:49
LARGER THAN THE ACT2x POP. OF HOBART
3.5x POP. OF DARWIN
Mmis for
MAITLANDMaitland is growing by morepeople each year than anyother regional city in NSW
AUSTRALIA’S
7TH LARGEST
CITY!
And Newcastle is still the heartlandof traditional Aussie slang
POPULATION: 11%BORN: before 1946% OF WORKFORCE:Today: 1% | 2025: 0%UNI DEGREE: 1 in 10
POPULATION: 24%BORN: 1946 - 1964% OF WORKFORCE:Today: 27% | 2025: 13%UNI DEGREE: 1 in 5
POPULATION: 20%BORN: 1965 - 1979% OF WORKFORCE:Today: 35% | 2025: 29%UNI DEGREE: 1 in 4
POPULATION: 20%BORN: 1980 - 1994% OF WORKFORCE:Today: 31% | 2025: 31%UNI DEGREE: 1 in 3
POPULATION: 19%BORN: 1995 - 2009% OF WORKFORCE:Today: 6% | 2025: 27%UNI DEGREE: 1 in 2
POPULATION: 6%BORN: 2010 -
The median weekly household incomein Newcastle is $1165
$1165HOUSEHOLD INCOME
Newcastle has produced more dancers
than any other city in Australia for the
Australian Ballet Company!
Ssis for
SINGLETONSingleton is living up to its name with not only almost5% more males than females, but with a median ageof just 33 (well below the national average age of 38),many of these males are indeed single
C A N B E R R A
POPULATION: 7%
% OF WORKFORCE:Today: 1% | 2025: 0%
UNI DEGREE: 1 in 10
POPULATION: 21%
% OF WORKFORCE:Today: 27% | 2025: 13%
UNI DEGREE: 1 in 5
POPULATION: 22%
% OF WORKFORCE:Today: 35% | 2025: 29%
UNI DEGREE: 1 in 4
POPULATION: 24%
% OF WORKFORCE:Today: 31% | 2025: 31%
UNI DEGREE: 1 in 3
POPULATION: 19%
% OF WORKFORCE:Today: 6% | 2025: 27%
UNI DEGREE: 1 in 2
POPULATION: 7%
65% of people go towork by car comparedto 60% Australia wide
CANBERRANAnd there are more of them thanthere are Northern Territorians
Ccis for
Wwis for
WHATCHAMACALLITA thingo, a whatsit, a dooberwhacky.???
1 2 3
ANCESTRY
27% 24% 9%
$370 pwAVERAGE RENT
There are 429,000 peopleliving in Canberra.
429,000P OPUL ATION
29%professionals
19%clerical & adminworkers
16%managers
1
2
3
JOBS
32% of Canberrans have bothparents born overseas compared to
34% Australia wide
32% 54% 32% 14%Both Aus.
bornNone Aus.
bornOne Aus.
born
:49.5:50.5
Hhis for
HAROLD HOLTRun. As in, "do the HaroldHolt" (do the bolt). Also our17th Prime Minister.
Founded in 1913,Canberra is Australia’s
largest inland city
AUSTRALIA’S
8TH LARGEST
CITY!
The ACT has 220 roundabouts
220
Canberrans are for more likely to be intertiary education than the national average.Of all full-time students 32% are in universityor vocational institutions compared to 22%
nationally.
32%
82% of Canberra’s households speakEnglish only at home. The most commonlyspoken languages other than English are
Mandarin, Vietnamese and Italian.
L ANGUAGES
HELLO
32% of Canberrans are currently attendingan educational institution
8 x 4 = 32 32%
53% of Canberrans eat enoughfruit (2+ serves a day) comparedto the national average of 58%
53%
39% Canberrans own their own houseoutright compared to 35% of people
Australia wide
39%
36% of Canberra’s private dwellingshave 4 bedrooms or more,
compared to 30% Australia wide
4+Of families with two incomes and children theaverage weekly earning is $3112 compared
with the Australia wide average of $2310
= $3112$$
There is 1 Australian Public Serviceemployee in every 6 Canberra residents
The average full time working Canberranearns 11% more per week than the
average Australian
$1689
25% of Canberrans earn more than$3000 per week compared to 11.2%
of the Australian population
25%$3000+
Canberrans generally earn more, have biggerhouses and are more likely to own their
own home than other Aussies!
++
34
MEDIAN AGE
The median age is 34, which is 3 yearsbelow the national average
1 in 3 Canberrans rode their bicycle in thelast month, compared to 1 in 4 Australians
1 in 3CYCLING CAPITAL
The median weekly household income inCanberra is $1891 compared to an Australia wide
median weekly household income of $1234
$1891HOUSEHOLD INCOME
Llis for
LUCKY COUNTRYThis great land, Oz, Down Under, Stralya.
Ssis for
SNAGSWhen cooked on a barbieand eaten on bread withsauce, it’s a national dish!
Ttis for
TRACKIE DACKSTracksuit pants. Worn by menand women - and often shared.Unofficial national dress.
Mmis for
MATEA friend, or stranger - anyone.Used at the end of most sentences.
Less current smokers inthe ACT – 86% are non-
smokers comparedto 82% nationally
86%
AUSTRALIA’S CAPITAL
In some Canberra suburbs you havemore chance of living next door to a
spy than anywhere else on earth
Canberra is home to Australia’s6 spy agencies which employ
1 in every 50 Canberran workers
AVERAGE INCOME
$1517VS.
DWELLING APPROVALS
61% of residential approvalsin the last 12 months havebeen for medium / high-density housing 39% 61%
THE VOICE OF THE COMMUNITYTHE VOICE OF THE STAFF
PERSPECTIVES ON EDUCATION
PERSPECTIVES ON ST STEPHEN’S SCHOOL
“St Stephen’s providesbalanced education and
care of students and theirfamilies. They are developing
exceptional human beingsand assisting their way intothe workforce and future.”
Community member
93% 90% 89%Hard-workingand studious
Friendly andwell-mannered
Successful andacademicallystrong
THE ST STEPHEN’S SCHOOL STUDENT% of the community who agree
...is a school that is well regarded by the general community
...achieves good and solid academic results
...provides a well-rounded, holistic, and balanced approach to education
...is cutting-edge in its integration of technology
95%90%90%
82%
ST STEPHEN’S SCHOOL...Proportion of the community who agree
87% of the community saythat schools need to changetheir approach to teaching
vocational and people skills
97%
84%
80%
80%
Quality of the teaching sta�
Strong academic results
The school's reputation in the community
Integration of technology in teachingand learning
DESIRES FOR INDEPENDENT EDUCATION% of the community who indicate ‘extremely’ or ‘very’ important
...is characterised by hard-working and committed sta�
...is a successful school
...is highly regarded in thegeneral community
...is a responsive/adaptiveschool, accepting of change
...accepts individualneeds/di�erences
...is moving forwardin the right direction
94%
91%
89%
79%
78%
74%
ST STEPHEN’S SCHOOL...Proportion of sta� who agree
22%in the proportion of sta� whoagree that the School ismoving in the right direction
from 52% to 74%
increase sinceNovember 2013
87%of sta� are proud to
be a sta� member ofSt Stephen’s School
86%of sta� find theirwork satisfyingand fulfilling
Broad and interestingjob description
Workplace communityEmpowering leadership and
management stylesSupport provided to teachers
Training and careerdevelopment opportunities
89%83%81%
80%80%
EMPLOYMENT BENEFITS AND CONDITIONSProportion of sta� who think this is better at St Stephen’s
School than at other schools
80%of sta� say that training and
career development opportunitiesare better at St Stephen’s School
than elsewhere
68%of sta� say theSchool allowsthem to growprofessionally
“St Stephen’s provides ablended education of
academics and Christianitythat is not overwhelming
but very present and alive”
St Stephen’s teacher
Research and infographic design bySt Stephen’s SchoolSERVE GOD SERVE ONE ANOTHER
www.mccrindle.com.au
For more information about the St Stephen’s School2014 Research please contact St Stephen’s Institute:
P (08) 9243 2435 E [email protected]
Visit
for more results and toread the summary report
bit.ly/1ybXINj
15 McCrindle • Research Pack
What is Australia’s relationship with food? Freedom Foods commissioned
McCrindle to research what Australians are eating and to determine the nation’s
everyday relationship with food.
Based on a national study of Australians, analysis of national data sources,
and integration of social data, McCrindle developed the Good Food Karma
Index, a 20 dimensional algorithm that allows Australians to calculate their
individual Good Food Karma score.
FREEDOM FOODS CASE STUDYAustralia’s Good Food Karma Index
Creating a national food index to support a product launch
T 1800 TRENDS E [email protected] W mccrindle.com.au 16
The visualised, media-ready report with the Good Food Karma results showed
how attitudes to food compared across states, generations and occupations.
Our research team’s thought leadership input, media commentary, and
presentation at a launch event assisted Freedom Foods in attracting national
media attention to gain print, radio, and television coverage across major
Australian news outlets in preparation for a major product launch.
12
State by State
Men versus Women
8
AUSTRALIA’S FOOD KARMA PERSONALITIES Four Australian food personalities emerge from the Good Food Karma Index.
These personalities define how Australians interact with food on the measures of
perspective versus context. Perspective determines whether an individual makes choices
motivated by immediacy or for long-term benefit, and context establishes whether food
is consumed in a more social or personal setting.
Friendly Foodies make up 21% of the Australian
population. You’re about the social side of food – your
meals go hand in hand with friends’ events and you
keep up to date with the wider food community. A social
glass of wine would never go astray whether you’re
dining out or hosting, and your choices are made for the
good of the group. When it comes to the menu, you’ll
always try to choose the healthier option, regardless of
price, and you’ll always choose Yum Cha if it means a
social outing. Oh, and you’re pretty likely to upload
#foodporn.
Overachievers make up 28% of the Australian
population. When it comes to food and nutrition, you’re
chasing goals. You’re the one who will cut up carrot
sticks at midnight if it means you’ll have healthy snacks
for tomorrow. You won’t show up to the grocery store
without a list, and you know exactly what you need in
your diet. There’s little chance you’ll skip your kale
energy salad even for the sake of a social meal, and
you’re unfazed by the price or time it takes to make a
healthy option.
10
17 McCrindle • Research Pack
Woolworths commissioned McCrindle to
forecast Australian life in 20 years through a
national survey of 2,000 Australian grocery
buyers, analysis of market data containing
the purchasing behaviours of 2.5 million
Australians, trend mapping of Australian
Bureau of Statistics data, and collaboration
with industry experts. The Future of Fresh
report reveals the way Australians will shop in
2034 and the predicted purchasing habits of
emerging households, particularly Generation
Alpha.
WOOLWORTHS CASE STUDYThe Future of Fresh
Thought leadership research and visualised report to supportnational advertising campaign
1 T R O L L E Y T R E N D S
FUTURE OF FRESHTransforming the fresh food landscape over the next 20 years
Part of the Woolworths Trolley Trends Series
Future of Fresh generated significant media coverage through print, online, radio,
and television interviews to assist Woolworths as an innovator in supermarket
shopping.
T 1800 TRENDS E [email protected] W mccrindle.com.au 18
NEW TECHNOLOGIES AND DIGITAL REALITIES
Over the next two decades, technology will become an integral part of the shopping experience, both in-store and at home.
Just as our private lives are being transformed through technology, both individually and socially, we will see a profound shift in the way that we think about and experience shopping in the next twenty years. Already we have greater access to more information than ever before. The power of information technology is changing how we source information and how we relate to each other. It is also changing how we eat, what we eat, and how we experience shopping.
Australians are shifting towards doing their supermarket shopping online, with 1.2% of all supermarket spend taking place online, up from 0.9% two years ago. New families especially are moving towards online shopping and are 2.6 times more likely to shop online than the average Australian.
The shopping experience will become a hybrid of online shopping through mobile devices and personalised shopping apps, and real world fresh food shopping in-store. In 2034 our in-store shopping will be guided not only by our shopping list but also by applications which facilitate our shopping experience. They will be able to detect when and where a customer is in store and provide recommendations and discounts in real-time based on our lifestyle, our eating habits and our shopping trolley as we fill it.
At home, intelligent appliances and digital homes will monitor our consumption of common basic grocery items, automatically detecting items we are running low on based on our own past consumption, our social networks and clever predictions.
The way we pay will also shift, with the majority of all check-outs being cash-less in 2034 and some retail outlets going completely cash-less and more payments made via chips embedded in mobile phones than stand-alone credit cards. Australians will be quick to respond to these innovations, with 4 in 5 Australians (83%) having adopted self-scanners regularly since their inception across Australian supermarkets in 2008.
Source: McCrindle Research Survey, July 2014; Market Blueprint (electronic spend) data with 34% cash adjustment for o�ine spend provided byQuantium; Woolworths Online Shopper Pro�le & Database; and future projections from Professor Jan Recker, QUT.
$
The Online Shopper Pro�le
OnlineShopping
Customers
6.4%
93.6%
Individuals
2.6x more likelyto be a newfamily
Most likely 25-44 years old
More likely to bepremium thanbudget shoppers
$$ $$ $ $
$ $
$
Businesses
O�ces Schools Child Care
Top business customers
$$
In addition to conducting primary research and analysing datasets, McCrindle’s
research visualisation team produced a series of infographics and a visualised
research report.
1984 2014 2034
$$$
NATIONAL POPULATION
TOTAL HOUSEHOLDS
MEDIAN AGE
LIFE EXPECTANCY AT BIRTH
ANNUAL BIRTHS
MEDIAN AGE OF PARENTS(NEW BIRTHS)
TOTAL EMPLOYED
FULL-TIME ANNUAL EARNINGS
15.4 million people
5.4 million households
30.5 years old
75.8 years
234,034 births
30.2 years old
6.4 million people
$18,990
27.1 years old
23.7 million people
9.1 million households
37.3 years old
82.1 years
310,600 births
33.0 years old
11.6 million people
$73,980
30.7 years old
33.3 million people
11.9 million households
40.1 years old
88.1 years
324,288 births
34.2 years old
18.0 million people
$116,620
31.3 years old
54%
290%
69%
+6.8yrs
33%
81%
36%
58%
31%
55%
$ $
$$ $ $$ $
$$ $
$ $
$
$$$$ $
$$
$
4%
MAL
EFE
MAL
E
Source: McCrindle Research Demographics based on data from the Australian Bureau of Statistics, with future forecasts for 2034 �gures.
+2.8yrs
+6.3yrs +6.0yrs
+2.8yrs +1.2yrs
+3.6yrs +0.6yrs
50 YEARS OF CHANGE
AUSTRALIA
A Future Facing Nation
GENERATION Z
AGED 5 - 19GENERATION Y
AGED 20 - 34GENERATION X
AGED 35 - 49BABY BOOMERS
AGED 50 - 68AGED 69+BUILDERS
GENERATION ALPHA
AGED UNDER 5
Sources: Social analysis by Mark McCrindle; ABS; McCrindle Research Survey, July 2014; QUT Leaders in Local Research, July 2013.
TOTAL NUMBER IN 2034
% OF POPULATION IN 2034
LIKELY TO HAVE JUST 1.7 CHILDREN
9 IN 10 WILL COMPLETE YEAR 12
RATIO OF WORKERS:RETIREES – 3:1
18 JOBS, 6 CAREERS, 15 HOMES IN A LIFETIME
MORE THAN HALF WILL COMPLETE A UNI DEGREE
Generation Alpha will look for a truly multicultural range of �avours in their shopping experience.
GLOBAL
Gen Alpha will be even busier than previous generations. In-store cafés featuring fresh, ready-made items and home
deliveries for commonplace groceries will be attractive options for this next-generation consumer.
MOBILE
Gen Alpha will team up with neighbours, friends, and nearby shoppers to make shopping a social experience in which the
supermarket becomes a hub for real world living.
SOCIAL
Gen Alpha will focus their shopping on the enjoyable experience of browsing selected fresh and local foods presented through
in-store farmers’ markets.
VISUAL
Mobile devices and personalised shopping apps will guide Gen Alpha’s supermarket choices based on what they like to eat, what �ts their lifestyle and what matches their dietary requirements.
DIGITAL
DOWN FROM 1.9 TODAY
DOWN FROM 5:1 TODAY
UP FROM 8 IN 10 TODAY
Gen Alpha Shopping habitsFast facts
:
6CAREERS
15HOMES
18JOBS
AGE IN 2034
Gen Y Shopping traits
78% want nutrient-enriched foods introduced
Buying local is important to 94% Gen Ys
Buying fresh is important to 99% Gen Ys
THE GENERATIONS TODAY
Gen Alpha in 2034The grocery buyers of tomorrow
6.5 MILLION
19%
HSC
10 - 24 YEARS OLD
α
α
α
The Family of 2034
Gen Alpha’s parents, Gen Y, will besophisticated, conscientious, empowered,
future-driven, health-cognate, fresh-focused,and locally engaged supermarket shoppers.
Y
It is likely these traits will be passed on toGen Alpha as the emerging grocery buyers
GENERATION ALPHAThe Face of the Future Shopper
Sources: McCrindle Research Survey, July 2014; QUT Leaders in Local Research, July 2013.
100% HOME GROWNMeat, poultry & eggs Fruit & vegetables Bread and grain Seafood & �sh
Top foods Australians want to see locally sourced
87% 86% 84% 82%
TOP REASONSTO BUY LOCAL
1. Supporting local farms and local businesses2. Growing local economic development and investment
91% see as a bene�t
89% percieve as true in buying local food
I like to buy foods that arelocally sourced and know
where my food comes from
- THEN - - NOW -% Australians who say this was extremelyor very important to them 3-5 years ago
% Australians who say this isextremely or very important to them
45% 55%10%P O I N T S
The new village green: Australians de�ne the mostimportant gathering place in their community
The local school A community park orsports ground
The facility of a local communitygroup (Scouts, CWA, PCYC, etc.)
A local church
A local pub or club(RSL, local hotal, etc.)
The local community centre
The local shopping centre
4%5%
6% 16%
11%39%19%
COMMUNITY RE-DEFINED
13 F U T U R E O F F R E S H
Delivering Exceptional Value
Between 2013 and 2014 Woolworths helped save its customers over $400 million dollars through deep discounting across a number of national brands and home brand grocery items. A consistent focus on price campaigns has helped deliver real savings to consumers, with the average household saving an average of $455 a year, the equivalent of two big weekly shops.
DISCOUNT!save $400,000,000
=$455household
savingsper year
2 weekly shops
=
MODERN VALUES
Adding Value – Sustainable Seafood
Growing awareness of food provenance and sustainability amongst our customers has led to initiatives like Fish For Good, a sustainability program aimed at empowering shoppers to make more informed decisions when buying seafood.
Our everyday seafood choices, from shopping at the supermarket to eating out – are important not just for today but for tomorrow. Woolworths is committed to making a positive difference to our oceans and marine life to help ensure an ocean friendly future.
In 2012, Woolworths partnered with Taronga Zoo to help Australians learn more about their oceans and make sustainable seafood choices. In partnership
with Taronga, Woolies developed Fish For Good, a program for marine conservation in Australia aimed at empowering customers to make informed choices when they buy seafood for their family so they not only enjoy a nutritious meal but help protect our oceans at the same time. As a major supplier of seafood to customers, Woolworths recognises its role in safeguarding oceans in a sustainable way. Seafood is an integral part of our fresh food offer so healthy oceans, sustainable fish stocks and a thriving fishing industry are all-essential to our business.
Woolworths is currently the largest retailer of MSC (Marine Stewardship Council) certified seafood and Pole & Line caught tuna, ensuring shoppers can make informed decisions when buying their seafood in-store.
THE EVOLUTION OF FRESH
Fresh, in-store sushi a hit with customers
In response to demand for more range and choice when it comes to healthy, fresh, on the go options Woolies has introduced in-store sushi bars where fresh sushi is made daily in-store by experts. Recently, Woolworths opened its 100th Sushi Izu in-store outlet at Currambine in WA, making Woolworths the largest sushi retailer in Australia. Providing quick and healthy meal options prepared on-site daily, the latest opening continues the trend for fresh, in-store food innovation spearheaded by Woolies over the past few years.
F U T U R E O F F R E S H 8
Costa and Vitamin D Mushrooms
Based in Victoria, Costa is Australia’s largest private producer, marketer and exporter of premium quality fresh fruit and vegetables. With over 4,000ha of land across Australia, 20ha protected glasshouse production, more than 40 farming, wholesale market and distribution operations nationally, Costa supply and service to retail, wholesale and export customers and provide employment for over 7,000 people during peak seasonal periods.
In the last year, Woolworths has worked closely with Costa to develop a unique line of Vitamin D enhanced mushrooms. The mushrooms are exposed to UV light pulses during the growing process, naturally
stimulating Vitamin D production and resulting in a mushroom that provides 100% of the recommended dietary intake of Vitamin D. The mushrooms were produced exclusively for Woolworths in conjunction with Costa in response to a growing incidence of Vitamin D deficiency amongst Australians.
Vitamin D enhanced mushrooms are now sold in over 700 stores across NSW, VIC, WA, SA and TAS.
19 McCrindle • Research Pack
Scouts is Australia’s largest youth
development organisation with a
membership of 52,000 youth members.
For the first time in over three decades,
Scouts reviewed its youth program and
commissioned McCrindle to undertake
a three phase project to understand the
perspectives and needs among Scouting
and non-Scouting Australian families.
SCOUTS AUSTRALIA CASE STUDYNational Youth Program Review
Engaging stakeholders for strategic organisational change
The McCrindle team visualised and presented the results of all three phases
at national and state executive meetings to assist key stakeholders in
understanding the strategic changes required to shape the new Scouts program.
Exploratory research with Scouts members and their parents in a
series of focus groups.
A national study of 1,078 Australian parents with children 6-18 comparing their views with
1,858 Scouts parents.
Demographic and social trends analysis on Generation
Z and Generation Alpha as relevant to Scouting.
PHASE 1 PHASE 2 PHASE 3
One chief commissioner suggested this is the best research we have ever completed. - SCOUTS“
Scouts 6% 17%
genderNon-Scouting parents withchildren aged 6-18 surveyed
1,078
Scouting parents with childrenaged 6-18 in Scouts surveyed
1,858
To develop life skills, independence, resourcefulness and leadership,working with others to have fun and learn diverse skills. These skills andabilities remain highly relevant, and needed by the youth of today.
research snapshot
National
Scouts
42% 58%
29% 71%
What it is supposed tobe and what it actually is,is largely dependent onwho is running it.
52,276 young people aged 6-25 were involvedin the Scouts Australia youth program in 2013
52,276 71% 29%71% of Scout members are male;29% are female
perspectives of scouts
of non-Scoutingparents have notheard of ScoutsAustralia
19%
the scouting community
/
Non-Scouting parents are mostinterested in the elements of “outdoorexperiences” (70%) and “learning bydoing” (70%) in the Scouting program.
what scouts offers% who know that Scouts offers this
84% 16%
78% 27%
76% 28%
Outdoor experiences
Personal progressive scheme with badges
Teamwork development
Certificate II VET accreditation
Performing arts
Spiritual awareness
most known least known
70% 70%Outdoorexperiences
learningby doing
values /
top values parents want instilledTop values that Scouting and non-Scouting parentscombined want instilled in their children
religious valuesHow important is it to you that the values instilled by a children’s or youthdevelopment program / Scouts are founded on religious values?
interests & motivations /
National 10% 17%15% 25% 32%
12% 22% 42%
Extremelyimportant
Veryimportant
Somewhatimportant
Slightlyimportant
Not at allimportant
activities that interest young people% who indicate their kids are extremely/very interested, ranked by non-Scouting parents
Outdoor adventures Art or music instruction& performances
Sporting competitions
Weekend camps Academic learning Large child/youth events
why join scouts or a program like it% of parents who say this is extremely or veryinfluential for their kids
Fun Having friendswho are involved
Fun Being involvedin new things
71% 71% 88% 78%
National Scouts
what parents wantWhat would / do
parents want from Scoutsor a program like it?
Seeingkids grow
Keepingkids active
79% of Scouts members are aged6 to 13
AGED 6 - 1379%
89%* of Scouting parents are of Anglo-Celticancestry compared to 70%† of Australians*As per national study of 1,858 Scouting parents†As per 2011 census
89%70%
1.
2.
59% 90% 45% 49% 44% 42%
37% 61%40% 47%42% 85%
“zGEN
ZED
EST. 1995
generation connected
glob
al ge
n
digital integrators
s o c i a l
glob
al
digital
αGEN
ALPHA
EST. 2010
The Generations: Builders » Baby Boomers » Generation X » Generation Y » Generation Z » Generation α
61.8%
% of permanant arrivals
1234567
UKNew ZealandChinaIndiaItalyVietnamPhillipines
19.9%9.1%6.3%5.7%3.6%3.5%3.5%
l
leadership styles
top 7 source countries
77.9%
Command & Control Collaboration & Contribution
CHILDHOOD TEENAGER ADULTHOOD
CHILDHOOD TEENAGER ADULTHOODTWEEN YOUNG ADULT KIPPERS CAREER-CHANGER DOWNAGER
20TH CENTURY
TODAY
redefined lifestages
interaction
46% have 1 or both parentsborn overseas
health% likely to be obese/overweight when all
Gen Z have reached adulthood (2027)*
Australia is increasingly culturallydiverse and there is a challenge forScouts Australia to reflect this richdiversity.
While leadership necessarilyinvolves positional structures,it needs to connect throughrelational styles. Only throughthis collaborative leadershipstyle will both outcomes andengagement result.
Due to the increased screen time and sedentarylifestyles of young people, parents and educators havea strong desire for children to be active and outdoors.
heritage
gen z slangYOLOFOMOCray crayDefsFoshizzChillaxSTABO
You only live once
Fear of missing out
Crazy
Definitely
For sure
Chilled & relaxed
Subject to a betteroffer
Hours per day of face-to-face social interactiondeclines as use of electronic media increases.
By 2025,more than half ofthe workforce will be comprised ofGenerations Y and Z. Over this next decadeAustralia will experience its biggestintergenerational leadership transfer ever.
Generation Alpha are the Scouts of tomorrow - born since 2010, the first year they were born coincided with thelaunch of the iPad. Following in the footsteps of Generation Z, not only will Gen Alpha be the most digitally integrated,globally connected, formally educated generation we have seen, they will also be the largest, with 2.5 million GenAlpha's born around the globe each week.
2000 200519951990
8
7
6
5
4
3
HO
UR
S/D
AY
Face-to-face interactionElectronic media
1997
Source: Sigman 2009
T 1800 TRENDS E [email protected] W mccrindle.com.au 20
PARRAMATTA CITY COUNCIL CASE STUDYLongitudinal Perception Tracking
Testing public perceptions of brand and place
Parramatta City Council commissioned McCrindle to conduct a perception
tracking study among Sydneysiders, gauging their connection with and
assessment of Parramatta. An online survey was conducted among 1,259
Sydneysiders living in six distinct geographic areas followed by 6 focus groups
with a total of 55 participants working in three major CBDs across Sydney.
PENRITH CITY COUNCIL CASE STUDYPenrith Progression Fact Sheets
Conducting economic and demographic analysis
Penrith City Council undertook a collaborative process to engage government,
community, and business leaders with the economic and social drivers that
will shape Penrith’s urban renewal. McCrindle was commissioned to research
and design a series of infographics and factsheets summarising economic,
demographic, and social trends in comparison to neighbouring population
centres Liverpool and Blacktown.
NUMBER OF DWELLINGSNOW2014
NEXT2024 56,000
69,000
79,000
200420142024
PEOPLE PER HOUSEHOLD
2.93 2.82 2.74
2004 2014 2024
MEDIAN AGE
% UNDER 20 POP.
PENRITH SYDNEY
29% 25%
PENRITH SYDNEY
34 36
HOMES
2 in 5 have a post school qualificationQUALIFIED, EDUCATED
CAR OWNERSHIP
MOVINGEMPLOYMENT BY OCCUPATIONDETACHED HOMES
4+ BEDROOM HOMES
PENRITH SYDNEY
81% 59%
UNITS/TOWNHOUSES
36% 29%
PENRITH SYDNEY
19% 41%
PENRITH SYDNEY
OWNERSHIP OF 2 + VEHICLES
PENRITH SYDNEY
55% 44%
TOP 3 - DIVERSITY OF EMPLOYMENT
Clerical & admin Trades & technical Professional
1 2 3
THEN2004
HAVE NOT MOVED IN LAST 5 YEARS
POPULATION
2004 2014 2024172,000 190,000 212,000
63% 57%PENRITH SYDNEY
LANGUAGETOP 5 GROWING LANGUAGES
PENRITH: A GROWTH CITY
THE PENRITH LIFESTYLE
0
1
2
3
4
5
02 03 04 05 06 07 08 09 10 11 12
Penrith
Sydney
NSW
Australia
GROSS REGIONAL PRODUCT (GRP)% ANNUAL CHANGE IN GRP FROM PREVIOUS YEAR
PERSONAL INCOMEAVERAGE INCOME PER PERSON
40000
50000
60000
06 07 08 09 10 11 12 13 14
45000
55000
Penrith
Blacktown
Liverpool
Actual dataProjected data
GROWING INDUSTRIESTOP 3 INCREASE IN JOBS2006-2011
GROWING OCCUPATIONSTOP 3 INCREASE OF PERSONS WORKING2006-2011
Health Careand SocialAssistance
Transport,Postal and
Warehousing
Education andTraining
1,633
761418
MachineryOperators
and Drivers
Professionals Community andPersonal Service
Workers
1,089 1,070
686
BUSINESS FORMATIONTOP 3 NEW BUSINESS FORMATIONS2009-2012
Financial andInsuranceServices
Education andTraining
Accommodationand FoodServices
100
49 42
PENRITH ECONOMIC GROWTH
PENRITH: A CITY OF OPPORTUNITY
BUILDING APPROVALS IN PENRITH CITY WERE$477m IN THE 2012/2013 FINANCIAL YEAR -
2.34% OF THE TOTAL VALUE IN NSW
12345
FilipinoPunjabiHindi
ArabicSamoan
1,692 MORE WOMEN THAN MENHAVE A BACHELOR OR HIGHERDEGREE QUALIFICATION IN PENRITH
B
P
L
MORTGAGE/RENTMEDIAN MORTGAGE PAYMENT (MONTHLY)
MEDIAN RENT (WEEKLY)
$1,983
$2,167
$2,100
P
B
L
TENURE% OF RESIDENT HOME OWNERSHIP
P
B
L
26% 42% 26%
23% 40% 26%
23% 43% 26%
own outright
own with mortgage
rent
EDUCATIONHIGHEST TERTIARY QUALIFICATION
BACHELOR OR HIGHER DEGREE
VOCATIONAL CERTIFICATE
P
B
L22.0%
17.3%
17.1%
LEADINGSKILLS
CITY
P
B
L10.6%
12.6%
17.2%
BUT GROWTHREQUIRED INUNIVERSITY
DEGREES
PERSONAL INCOMEMEDIAN INCOME (WEEKLY)
PENRITHPOPULATION: 190,428POP. GROWTH: 1.9%AREA: 404.9 km2
P
BLACKTOWNPOPULATION: 325,185POP. GROWTH: 2.2%AREA: 246.9 km2
B
LIVERPOOLPOPULATION: 195,355POP. GROWTH: 2.1%AREA: 305.5 km2
L
SYDNEYPOPULATION: 4,028,524POP. GROWTH: 2.3%AREA: 4,063.7 km2
S
P
B
L
S $632
$623
$510
$565
LOCAL WORKFORCE% OF WORKFORCE COMPRISEDOF LOCAL RESIDENTS
P BL
56% 38% 44%
LOCAL ECONOMYGROSS REGIONAL PRODUCT ($, BILLION)
NUMBER OF LOCAL JOBS
$6.83
$7.47
$11.91
P
B
L
71,474
72,246
111,251
P
B
L
NO. OF RESIDENTS FOREVERY LOCAL JOB
:::
P
B
L
2.7
2.7
2.9
PENRITH COMPARISONPENRITH: A CITY OF OPPORTUNITY
HOUSE PRICESMEDIAN HOUSE AND UNIT PRICES
$360$330
P
B
L $400$338
$390$370
House Unit
$395,000$281,000
P
B
L $489,000$295,000
$460,300$340,000
House Unit
THE PENRITH OPPORTUNITY
OVER 5000 FULL-TIMEEQUIVALENT JOBS WERECREATED IN PENRITH CITYDURING THE 5 YEARSBETWEEN THE 2006AND 2011 CENSUS
OF WESTERNSYDNEY LIVESIN PENRITH10%
penrithprogression.com.au
PENRITH’S GROWTH TRAJECTORYPOSITIONS THE ECONOMY WELLFOR THE FOLLOWING FUTURE WAVESINDUSTRIES IDENTIFIED BY DELOITTE
Reskilling an ageing workforceInformation & communications technologyCommunity care & residential aged carePrivate schooling
THE POPULATION OFTHOSE UNDER 15 WILLGROW BY 42% BY 2031
THE POPULATION OFTHOSE OVER 65 WILLGROW BY 187% BY 2031
+187%
+42%
OVER THE NEXT 20 YEARS,PENRITH IS PROJECTED TOGROW AT 1.9% ANNUALLYFOR A TOTAL POPULATIONINCREASE OF 46.9% FROM
185,000271,000
33,000NEW RETIREESWILL CALLPENRITH HOMEIN THE NEXT 20YEARS
PENRITH IS THE11TH FASTEST
GROWING LGAIN THE SYDNEY
REGION11th
Sources: ABS, RP Data, Penrith City Council
IN 2011 TO
IN 2031
GROSS REGIONAL PRODUCT Penrith’s Gross Regional Product (GRP) was $6.8 billion for the 2012 financial year.
LOCAL BUSINESS AND NEW BUSINESS FORMATIONS There are 12,957 local businesses operating in Penrith City. 23.6% of these were in construction, 10.4% in transport, postal and warehousing, and 10.3% in rental, hiring, and real estate services.
Between 2009 and 2012, 483 new businesses were registered in Penrith. During the same time, 216 businesses were lost, resulting in a net gain of 267.
Finance and insurance led all other sectors with 100 new businesses formed, followed by education and training with 49.
TOP NEW BUSINESS FORMATIONS, 2009-2012, PENRITH
Rank Industry New formations
Industry not classified +176
1. Financial and Insurance Services +100
2. Education and Training +49
3. Accommodation and Food Services +42
4. Health Care and Social Assistance +27
5. Public Administration and Safety +27
ECONOMIC COMPARISON ACROSS THE REGION THE LOCAL ECONOMY IN ALL NSW NGAA CITIES, 2012
Penrith Liverpool Blacktown Campbelltown Camden
GRP in 2012 ($, billion) $6.83 $7.47 $11.91 $4.92 $2.7
% of NSW’s Gross State Product 1.6% 1.7% 2.7% 1.1% 0.5%
Local businesses 12,957 13,505 18,069 8,647 4,999
Local jobs 71,474 72,246 111,251 45,612 22,441
Employed residents 97,366 87,044 150,647 73,257 32,222
Job to person ratio 2.7 2.7 2.9 3.4 2.8
Business to person ratio 14.7 14.5 18.0 17.8 12.7
Unemployment Rate (Dec 2013) 6.39% 7.29% 7.94 7.24% 3.26%
BUSINESS AND THE LOCAL ECONOMY
NUMBER OF DWELLINGS
BIG AND DETACHED HOMES Residents living in Penrith live in bigger homes and more stand-alone houses than most Sydneysiders, with 81% living in a detached home (compared to 59% of Sydneysiders), and 36% residing in 4+ bedroom properties (compared to 29% of Sydneysiders).
The average number of persons per bedroom is 1.1 in Penrith and 1.2 in Sydney.
STABILITY OF RESIDENCE AND LESS MOVING Penrith residents are more stable in the location where they live and move less than most Sydney residents. 84% live in the same residence as a year ago (compared to 81% of
Sydneysiders in the same position) and 63% have not moved house in the last 5 years (compared to 57% of Sydneysiders who have not moved in the same period of time).
AFFORDABLE HOUSING GREATER LIKELIHOOD TO PURCHASE The median mortgage repayment in Penrith is $1,983 compared to Sydney’s median mortgage repayment of $2,169. Rent payments are also significantly lower with residents paying a median price of $300 per week in rent, compared to $365 across Sydney.
Penrith residents spend less on mortgage payments than the average Sydneysider, with just under a third (32.7%) of their total income attributed to repayments, compared with 33.6% of the average Sydneysider’s income that is spent on mortgage repayments.
Rental payments are also more affordable in Penrith, with residents spending just 21.5% of their weekly income on rent (compared with 24.5% of Sydney residents).
HOUSING AND COMMUNITY
21 McCrindle • Research Pack
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RESEARCH ROOMS
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CITY
SYDNEY
MELBOURNE
BRISBANE
PERTH
ADELAIDE
Gold Coast
Newcastle
ACT/CANBERRA
Central Coast
Sunshine Coast
Wollongong
HOBART
Geelong
Townsville
Cairns
DARWIN
Toowoomba
Ballarat
Bendigo
Albury/Wodonga
Mackay
Launceston
Rockhampton
Bunbury
Bundaberg
Coffs Harbour
Wagga Wagga
Hervey Bay
Mildura
Shepparton
‘000
4,488
4,375
2,207
1,995
1,283
623
433
429
324
301
291
208
186
182
149
124
115
100
93
88
87
86
82
76
71
69
55
52
50
49
#
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
11
12
15
16
WA2.59m(10.9%)
NT0.25m(1.0%)
SA1.71m(7.2%)
QLD4.77m(20.1%)
NSW7.55m(31.9%)
ACT0.43m(1.8%)
TAS0.52m(2.2%)
WA3.1%
QLD1.8%
ACT1.6%
VIC1.9%
NT1.8%
NSW1.5%
SA0.9%
TAS: 0.2%
Today: 5.8%
Today: 0.72 million
Today: 23.7 millionWorld Today: 1.1%
9.1 million (2.6 people/household)Births: 310,600 Deaths: 146,200
Departures: 270,600Arrivals: 511,600Natural increase: 164,400
Net overseas migration: 241,000
A U S T R A L I A’ S P O P U L A T I O N M A P
© McCrindle 2015 | Source: ABS, McCrindlePowered by researchvisualisation.com
AUSTRALIA STREETIf Australia was a street of 100 households...
3.6 Birthsper year
11.6 km
200 m
10.7 km
NATIONAL POPULATION AS STREET LENGTH
51
21
...Fastest growing street at 140m / yr.India St. will be the longest in 2030
POPULATION: 263 PEOPLE
OliverWilliam
JackNoah
Jackson
CharlotteOliviaAvaEmilyMia
12345
CURRENT TOP 5 BABY NAMES
RankCHINA ST.INDIA ST.
AUSTRALIA ST.
1.4 Marriages/yr 1.7 Deaths/yr193 Vehiclesavg. 14,000 km/yr
COMMUTERS1 in 10 catch public transport2 in 3 travel by car1 in 10 bus commuters also need a car
Degree orPost Grad.
Dip. or Cert.
Year 10
Year 11/1222%27%
27%
24%
Less than 1 in 2 know the term:Joe Blake (snake)
Captain Cook (look)Frog and toad (road)
Harold Holt (bolt)
More than 1 in 2 have used: G'dayArvo
No worriesYou beauty!
Brought to you by:
Detachedhouse
Unit orapartment
Terrace ortownhouse
76% | 56%
10% | 13%
14% | 31%
HOUSING TYPECurrent | New approvals
1975 1995 TODAY6x5x 10x
AVG. HOUSE PRICE (SYDNEY)
avg. full-time annual income
54% 34% 12%Both Aus.
bornNone Aus.
bornOne Aus.
born
PARENT PLACE OF BIRTH
$438k $767k $2.2m$54,964 income (ex tax)$41,184 $94,328
$32k $192k$30,212$17,992
HOUSEHOLD WEALTH BY QUINTILE
33% 30% 23% 11% 3%
Couple & kids Couple only Lone person Single parent Group living
HOUSEHOLD TYPES
25236% 33% 31%
Mortgage Fully own Renting
18yrsavg. length tenure 8yrs 1.8yrsHOME OWNERSHIP
2745
9% 37% 37% 17%VEHICLE OWNERSHIP
None 1 2 3
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
WORKFORCE of 2025BB 13% X 29% Y 31% Z 27%
Meme of the yearWord of the year
Planking GangnamStyle
HarlemShake
App Cloud Hashtag Selfie
Photo-bombing
IcebucketChallenge
Slacktivism
CHILDHOOD TEENAGER ADULTHOOD
CHILDHOOD TEENAGER ADULTHOODTWEEN YOUNG ADULT KIPPERS CAREER-CHANGER DOWNAGER
20th CENTURY
TODAY
REDEFINED LIFESTAGES
Uni degrees
health% likely to be obese/overweight when allGen Z have reachedadulthood (2027)*
MOBILITY
IN A LIFETIME*JOBS Careers Homes17 5 15
EFFECTIVE ENGAGEMENTVisualTry & seeFacilitatorFlexibilityCollaboratingLearner centricOpen book world
VerbalSit & listen
TeacherJob security
CommandingCurriculum centredClosed book exams
Books & paper Glass & devices
1 in 4X 1 in 3Y 1 in 2*Z
slanguage
Cray cray
Defs
FOMO
YOLO
2,000,000,0002 BILLION GEN Zs
1 2 3
GLOBALCOUNTRIES WITH LARGEST NUMBER
l
Command & Control Collaboration& Contribution
leadership styles
screenagersαα
12345
CharlotteOliviaAvaEmilyMia
OliverWilliam
JackNoah
Jackson
TOP NAMES
OECD
Gen Alphas bornglobally each week2,500,000
Total FertilityRate: 1.7
Age at firstmarriage: 29.7
Age at firstbirth: 27.7
GEN YPARENTS
Life expectancy:^M 77.3 F 82.8
α
GEN
ALPHA
EST. 2010
GLOBAL GEN • m u lti-mo dals
UPAGERS • Generation glass
α
DIGITAL INTEGRATORS • THE ZEDS • DOT COM KID
S
GENE
RATION CONNECTED • iGEN • SCREENAGERSz
GEN
ZED
EST. 1995
Google.com domainregistered
Portable MP3 players
USB flash drives
Nokia 3310Wikipedia
Facebook opensto the public
Dropbox
iPhone
iPad
InstagramFacebook: 1 billion
active users
Google glass
1,000,000,000
Siri
3D printers
GoPro
2000 200519951990
8
7
6
5
4
3
HO
UR
S/D
AY
Face-to-face interactionElectronic media
1997
Source: Sigman 2009
www.mccrindle.com.au • www.generationz.com.au *Future forecasts, ^Life expectancy of Gen Alpha at birthSource: ABS, McCrindle | © McCrindle 2015
AUSTRALIASTREET
POPULATION MAP &GENERATIONAL PROFILE
GEN Z &GEN ALPHA
A5 INFOGRAPHICS
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