mccrindle australia defined wall infographic

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CANBERRA MELBOURNE 11 Wollongong 12 16 WA (10.9%) NT (1.0%) SA (7.2%) QLD (20.1%) NSW (32.0%) ACT (1.8%) TAS (2.2%) VIC (24.8%) 9 Central Coast 7 Newcastle 26 Coffs Harbour 6 Gold Coast 10 Sunshine Coast 28 Hervey Bay 25 Bundaberg 23 Rockhampton 21 Mackay 14 Townsville 24 Bunbury SYDNEY BRISBANE HOBART DARWIN PERTH ADELAIDE 22 Launceston 29 Mildura 30 Shepparton Albury/Wodonga 20 Bendigo 19 Ballarat 18 Geelong 13 Wagga Wagga 27 Toowoomba 17 Bb is for BRISSIE The capital of Queensland. Also known as Brisvegas. Oo is for O.S. The rest of the world. Ff is for FROG & TOAD The road. Jj is for JOE BLAKE Snake. As in, “I just saw a Joe Blake on the Frog & Toad so do the Harold Holt!” Ll is for LUCKY COUNTRY The great land, Oz, Down Under, Stralya Uu is for UTE The Aussie car of choice. To call it a “pickup truck” would be, well, un-Australian. 100,000 MORE WOMEN THAN MEN 15 Cairns : 110.9 : 98.0 Hobart residents are the most likely to drop someone to work (7.5%). For every 10 people who drive themselves, 1 person gets a lift to work. While in Melbourne, someone gets a lift to work for every 14 drivers. T2 HBT NT The Northern Territory is the Australia’s “walk to work” capital with 11% of all workers getting to work by foot. It is the only Australian state or territory where “walked only” exceeds getting a lift to work in a car. Even though Brisbane has 2 million fewer people than Melbourne, it has 1,725 more motorcycle commuters than Melbourne. BNE Even though Sydney has 400,000 more people than Melbourne, Melbourne has 58,568 more people who drive to work than Sydney. MEL Sydney has as many people who get to work by train (almost 187,760) as the rest of Australia combined. SYD Qq is for QUID Money. “It’ll cost you a few quid”. LIFE EXPECTANCY AT BIRTH 79.9 84.3 MEDIAN AGE OF PARENTS (NEW BIRTHS) 33.0 30.7 MEDIAN AGE 1 ST MARRIAGE 29.8 28.1 FERTILITY RATES (BABIES PER WOMAN) AUS: 1.9 OECD: 1.7 WORLD: 2.4 Ww is for WHATCHAMACALLIT A thingo, a whatsit, a dooberwhacky. ? ? ? Aa is for ARVO The time after midday and before evening. Gg is for G’DAY A greeting. The most widely used Aussie term. 170,000 marriages / year NATIONALLY mccrindle.com.au POWERED BY researchvisualisation.com PARENT BIRTH PLACE GROWTH RATES AUS: 1.8% OECD: 0.6% WORLD: 1.1% Detached house Unit/apartment Terrace/townhouse 14% 10% 76% HOUSING TYPE Degree or Post Grad. Dip. or Cert. Year 10 Year 11/12 22% 27% 27% 24% Global Gen Digital Integrators Click ‘n Go Kids Teens Tweens Upagers i Gen Zees The Zeds Bubble Wrap Generation Cotton Wool Kids Screenagers Gen Z 17 JOBS 15 HOMES IN A LIFETIME 5 CAREERS 54% 34% 12% Both Aus. born None Aus. born One Aus. born % % of National pop. HOUSEHOLD WEALTH BY QUINTILE $438k $767k $2.2m $32k $192k POPULATION 2.51 million - 11% % OF WORKFORCE Today: 1% | 2025: 0% UNI DEGREE: 1 in 10 POPULATION 5.20 million - 22% % OF WORKFORCE Today: 27% | 2025: 13% UNI DEGREE: 1 in 5 POPULATION 4.86 million - 21% % OF WORKFORCE Today: 35% | 2025: 29% UNI DEGREE: 1 in 4 POPULATION 5.15 million - 22% % OF WORKFORCE Today: 31% | 2025: 31% UNI DEGREE: 1 in 3 POPULATION 4.43 million - 19% % OF WORKFORCE Today: 6% | 2025: 27% UNI DEGREE: 1 in 2 POPULATION 1.6 million - 6% Oliver William Jack Noah Jackson Charlotte Olivia Ava Emily Mia 1 2 3 4 5 CURRENT TOP 5 BABY NAMES TOP 7 SOURCE COUNTRIES % of permanant arrivals 1 2 3 4 5 6 7 UK New Zealand China India Italy Vietnam Phillipines 19.9% 9.1% 6.3% 5.7% 3.6% 3.5% 3.5% NATURAL INCREASE 41% NET OVERSEAS MIGRATION 59% POPULATION GROWTH DEVON FRITZ POLONY LUNCHEON TOGS COSSIES BATHERS CHALET GRANNY FLAT

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Australia defined: here's a snapshot of all you need to know about Australia socially, demographically, culturally, technologically and generationally! From McCrindle, Australia's researchers.

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Page 1: McCrindle Australia Defined wall infographic

CANBERRA

MELBOURNE

11 Wollongong

12

16

WA(10.9%)

NT(1.0%)

SA(7.2%)

QLD(20.1%)

NSW(32.0%)

ACT(1.8%)

TAS(2.2%)

VIC(24.8%)

9 Central Coast7 Newcastle

26 Coffs Harbour

6 Gold Coast

10 Sunshine Coast

28 Hervey Bay

25 Bundaberg

23 Rockhampton

21 Mackay

14 Townsville

24 Bunbury

SYDNEY

BRISBANE

HOBART

DARWIN

PERTH

ADELAIDE

22 Launceston

29 Mildura

30 Shepparton

Albury/Wodonga 20

Bendigo 19Ballarat 18Geelong 13

Wagga Wagga 27

Toowoomba 17

Bbis for

BRISSIEThe capital of Queensland.Also known as Brisvegas.

Oois for

O.S.The rest ofthe world.

Ffis for

FROG & TOADThe road.

Jjis for

JOE BLAKESnake. As in, “I just saw a Joe Blake onthe Frog & Toad so do the Harold Holt!”

Llis for

LUCKY COUNTRYThe great land, Oz, Down Under, Stralya

Uuis for

UTEThe Aussie car of choice. To call it a“pickup truck” would be, well, un-Australian.

100,000MORE WOMEN

THAN MEN

15 Cairns

:110.9

:98.0

Hobart residents are the most likely to drop someone to work (7.5%). For every 10 people who drive themselves, 1 person gets a lift to work. While in Melbourne, someone gets a lift to work for every 14 drivers.

T2HBT

NT

The Northern Territory is the Australia’s “walk to work”capital with 11% of all workers getting to work by foot. It is the

only Australian state or territory where “walked only” exceeds getting a lift to work in a car.

Even though Brisbane has 2 millionfewer people than Melbourne, it has1,725 more motorcycle commutersthan Melbourne.BNE

Even though Sydney has 400,000more people than Melbourne,Melbourne has 58,568 more peoplewho drive to work than Sydney.MEL

Sydney has as many people whoget to work by train (almost 187,760)as the rest of Australia combined.

SYD

Qqis for

QUIDMoney. “It’ll costyou a few quid”.

LIFE EXPECTANCY AT BIRTH79.9 84.3

MEDIAN AGE OF PARENTS (NEW BIRTHS)33.0 30.7

MEDIAN AGE 1ST MARRIAGE29.8 28.1

FERTILITY RATES (BABIES PER WOMAN)AUS: 1.9 OECD: 1.7 WORLD: 2.4

Wwis for

WHATCHAMACALLITA thingo, a whatsit, a dooberwhacky.???

Aais for

ARVOThe time after middayand before evening.

Ggis for

G’DAYA greeting.The most widelyused Aussie term.

170,000marriages / year

NATIONALLY

mccrindle.com.au

P O W E R E D B Y

researchvisualisation.com

PARENTBIRTHPLACE

GROWTH RATESAUS: 1.8%OECD: 0.6%WORLD: 1.1%

Detached house Unit/apartment Terrace/townhouse

14%

10%

76%

HOUSING TYPE

Degree orPost Grad.

Dip. or Cert.

Year 10

Year 11/1222%27%

27%

24%

Global Gen

Digital Integrators Click ‘n Go Kids

Teens TweensUpagers

iGenZees

The Zeds Bubble Wrap Generation

Cotton Wool KidsScreenagers

Gen Z

17JOBS

15HOMES

IN A LIFETIME

5CAREERS

54%

34%

12%

Both Aus.born

None Aus.born

One Aus.born

% % of National pop.

HOUSEHOLD WEALTH BY QUINTILE

$438k $767k $2.2m$32k $192k

POPULATION2.51 million - 11%

% OF WORKFORCEToday: 1% | 2025: 0%

UNI DEGREE: 1 in 10

POPULATION5.20 million - 22%

% OF WORKFORCEToday: 27% | 2025: 13%

UNI DEGREE: 1 in 5

POPULATION4.86 million - 21%

% OF WORKFORCEToday: 35% | 2025: 29%

UNI DEGREE: 1 in 4

POPULATION5.15 million - 22%

% OF WORKFORCEToday: 31% | 2025: 31%

UNI DEGREE: 1 in 3

POPULATION4.43 million - 19%

% OF WORKFORCEToday: 6% | 2025: 27%

UNI DEGREE: 1 in 2

POPULATION1.6 million - 6%

OliverWilliam

JackNoah

Jackson

CharlotteOliviaAvaEmilyMia

12345

CURRENT TOP 5 BABY NAMES

TOP 7 SOURCE COUNTRIES% of permanant arrivals

1234567

UKNew ZealandChinaIndiaItalyVietnamPhillipines

19.9%9.1%

6.3%5.7%3.6%3.5%3.5%

NATURALINCREASE41%

NET OVERSEASMIGRATION59%

POPULATIONGROWTH

DEVON

FRITZ

POLONY

LUNCHEON

TOGS

COSSIES

BATHERS

CHALET GRANNY FLAT