mark mccrindle professional speaker info pack

Conference keynote presentations • Executive strategy workshopsBoardroom briefing sessions • Professional development seminars

SOCIAL RESEARCHERDEMOGRAPHER

TRENDS ANALYST

TM

T +61 2 8824 3422 E [email protected] W markmccrindle.com

Mark was absolutely wonderful – his topic was spot on ... good, meaty, relevant content, engaging, direct and funny – everything you want in a speaker! Real Estate Leadership Forum

INTERNATIONALLYACCLAIMED PRESENTER


MEDIACOMMENTATOR


Mark McCrindle is a social researcher with

an international following. He is recognised

as a leader in tracking emerging issues and

researching social trends. As an award winning

social researcher and an engaging public speaker,

Mark has appeared across many television

networks and other media. He is a best-selling

author, an influential thought leader, TEDx

speaker and Principal of McCrindle Research. His

advisory, communications and research company,

McCrindle, count among its clients more than

100 of Australia’s largest companies and leading

international brands.

Mark’s highly valued research and reports,

presented through infographics, data visualisations,

videos, media input, resources, and blogs, have

developed his regard as an expert demographer,

futurist and social commentator.

Mark brings a fresh approach to his research

based boardroom briefings, executive workshops,

strategy sessions and keynotes. Armed with the

latest findings and presented in a customised and

innovative way, Mark is an in-demand communicator.

Mark McCrindle, BSc (Psychology), MA, is the author

of three books on emerging trends and social

change. The ABC of XYZ: Understanding the Global

Generations, Word Up: A Lexicon and Guide to

Communication in the 21st Century and The Power

of Good.

RESEARCH-BASEDFUTURIST


MOST REQUESTED TOPIC AREASEXPERT PRESENTATIONS

With more choice and change, customers are more diverse and empowered than ever before. This session will give an overview of today’s macro segments as well as an overview of the emerging micro segments and how businesses can analyse and track new consumer cohorts. In a world of global brands and empowered customers, Mark will outline the key influences and decision drivers for today’s consumers.

UNDERSTANDING AND ENGAGING WITH THE EVER CHANGING CUSTOMER

In this session, social researcher Mark McCrindle gives an overview of how to communicate in these message-saturated times. He reveals the latest research findings into media consumption, the use of emerging technologies and the key influences on decision-making today. He will share insights into best practice communication, maximising retention and how to effectively engage and empower online communities.

EMERGING TECHNOLOGIES, NEWSTRATEGIES: TRENDS & TACTICS WITHSOCIAL MEDIA

This session gives an analysis of our fast moving times and a snapshot of the key trends redefining our society. It will deliver an overview of the changes and insights to help organisations not just respond to the trends but to shape them. From technological trends to demographic shifts, from social change to generational transitions, this session will define and strategically respond to each of these mega-trends.

CHANGING TIMES, EMERGING TRENDS



To engage with people and connect with communities, we need to understand the data and the demographics. Population analysis tells a fascinating story of Australia today and reveals clear trend lines. In this session, Mark uses the latest demographic data to give a snapshot of the changes, the trends, the challenges and the opportunities for your brand, organisation and sector.

A DEMOGRAPHIC SNAPSHOT OFAUSTRALIA: NOW AND TOWARDS 2020

This turbo charged session provides a strategic analysis of the key trends shaping the future and presents research based scenarios to equip teams to thrive amidst the shifts. Based on a top line environmental scan and an overview of the mega-trends influencing business, society and customers, these strategy forums use interactive voting technology to rank the issues by priority. From boards to executive committees, from industry leadership panels to stakeholder sessions, Mark McCrindle and the McCrindle team have delivered in-house or conference workshop sessions of the renowned Future Forum.

THE FUTURE FORUM

Today’s generation of teenagers and children are the first generation to be wholly shaped in the 21st Century and so are our first truly digitally integrated, wirelessly connected, global generation. However they are more than just students; within the next decade they will comprise over 1 in 4 of our workforce and they are currently consumers with customer influence well beyond their economic footprint. This session will equip teachers, trainers and employers with the knowledge and skills to engage this post-literate, multimodal and tech-savvy generation.

UNDERSTANDING AND ENGAGING WITH GENERATION Z

CITY

SYDNEY

MELBOURNE

BRISBANE

PERTH

ADELAIDE

Gold Coast

Newcastle

ACT/CANBERRA

Central Coast

Sunshine Coast

Wollongong

HOBART

Geelong

Townsville

Cairns

DARWIN

Toowoomba

Ballarat

Bendigo

Albury/Wodonga

Mackay

Launceston

Rockhampton

Bunbury

Bundaberg

Coffs Harbour

Wagga Wagga

Hervey Bay

Mildura

Shepparton

‘000

4,488

4,375

2,207

1,995

1,283

623

433

429

324

301

291

208

186

182

149

124

115

100

93

88

87

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76

71

69

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49

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WA2.59m(10.9%)

NT0.25m(1.0%)

SA1.71m(7.2%)

QLD4.77m(20.1%)

NSW7.55m(31.9%)

ACT0.43m(1.8%)

TAS0.52m(2.2%)

WA3.1%

QLD1.8%

ACT1.6%

VIC1.9%

NT1.8%

NSW1.5%

SA0.9%

TAS: 0.2%

Today: 5.8%

Today: 0.72 million

Today: 23.7 millionWorld Today: 1.1%

9.1 million (2.6 people/household)Births: 310,600 Deaths: 146,200

Departures: 270,600Arrivals: 511,600Natural increase: 164,400

Net overseas migration: 241,000

A U S T R A L I A’ S P O P U L A T I O N M A P



In a world of flat structures and consultative practices, coaching and mentoring has replaced commanding and controlling. This session delivers the latest findings on how to effectively motivate and lead teams in these 21st Century times. It provides an overview of the best HR practices for today: from attraction and engagement strategies to management practices that connect with an intergenerational workforce.

LEADING TIMES IN CHANGING TIMES:RECRUITING, RETAINING & MOTIVATING DIVERSE GENERATIONS

In our message-saturated society, getting effective cut-through, engagement and response is a critical challenge. This session will teach and model effective communication based on an understanding of the influence patterns of today’s audiences and strategies to best connect. Mark will analyse the visual, social, global and relational aspects of communication today and how workplace communication, public messaging, branding and business communications can effectively respond.

COMMUNICATION SKILLS FOR THE21ST CENTURY


TRACKINGTHE TRENDS

SocialTrends

• 21st Century Australia defined: how we see ourselves.

• The regions and the big cities: the implications of urbanisation, seachange and treechange.

• Transitioning households, redefined families: engagingwith modern Australians.

• The big social trends redefining Australia.

• The transformation of 21st Century communities: from schools and workplaces to shops and suburbs.


Customer• From Baby Boomers to Generations Y and Z: engaging with emerging consumers.

• From global brands to online channels: what we buy and why.

• Understanding today’s key customer segments.

• Effective communicationin a message saturated market.

• Building loyalty in brand-fickle times:retention strategies.

Changes

DemographicShifts• Implications of the ageing

population and the ageing workforce.

• Tracking the key trends: population shifts, increased longevity, cultural diversity.

• Couples, young families and the new baby boom.

• Redefined lifestages, emerginglifestyles: demographic andpsychographic trends.

• Tweens, Downagers, Urban Nexters and Silver Stylers: the

implications of demographic change.

TRACKINGTHE TRENDS


Future Forecasts

• An environmental scan:political, economic, social,

technological, environmentaland legislative trends.

• Observing the trends, understanding the changes, responding to the shifts.

• Trends to 2030: insights and strategy for the decade ahead.• Foresight planning:

the workforce and customers of 2020.

• Communication andmedia trends: from social media to digital advertising, analysis ofthe changes.

Organisational Change

2020 20302016

• Driving productivitygains through staffbuy in and effective management.

• The resilient organisation: managing teams in uncertain times.

• Developing organisational culture and enhancing the engagement climate.

• Effective internalcommunications: gaining alignment to values and commitment to vision.

• Leading people while managingtasks: being botha positional andrelational leader.

TRACKINGTHE TRENDS


Overwhelmingly positive feedback.

LANDCOM

SIX SIMPLE STEPS TO A SUCCESSFUL EVENT

Date check: For more information or to check the availability of a date you may have in mind, please email us at [email protected] or call the office on 02 8824 3422.

Confirmation: Once you have decided on your date and Mark as a speaker, we will send you a booking confirmation form for you to confirm all of the details.

Briefing: We will then arrange a briefing with your event organiser and Mark so that the topic and his presentation can be specifically prepared to meet your objectives.

Research: If specific research has been requested as part of this booking, we will conduct the research, analyse the results and prepare the findings ready for the event.

Travel bookings: We will, in liaison with you, arrange any necessary travel and accommodation bookings and conduct a final briefing with the event organiser if required.

Debrief & invoice: After the completion of the event and any associated research project, we will touch base for any final feedback or briefing requested and send you the invoice for the agreed amount.

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If you’ve invited Mark as a keynote speaker to provide

social analysis of the nation, why not allow McCrindle

Research to take the pulse of your organisation?

McCrindle Research can conduct surveys across

your staff, customers or any other key stakeholder

group to gain insights on any given issue. McCrindle

will conduct the research in the lead up to your event

which will enhance the interest of your attendees

and build anticipation for the findings that Mark will

present. It’s a cost effective way to conduct robust

research and have the results communicated through

visually engaging means such as visual infographics

and an engaging keynote or workshop.

Thank you for your well structured,

entertaining and informative session.

Asteron

KEYNOTE &RESEARCH PACK


Australia’s Good Food Karma

Sydneysiders post aboutjunk food 40% more thanMelbournites

New South Welshmen are4 times more willing thanQueenslanders to dosomething illegal for cake

Tasmania has Australia’shighest Good Food Karmawith a score of 75

Queensland is the superfood capital,spending more on superfoods percapita than any other state

Western Australia shells out themost for health juices and drinks

South Australians are mostlikely to be on a first name

basis with their localtakeaway guy

75

Women are willing to travel 1km furtheron average than men for a fast food fix

and 5km further for health food

Men are more likely to be on a first-namebasis with those at their local takeaway

(23%) than women (13%)

Women are more likely to avoid late-nighttakeaway than men, with 3 in 5 (61%) avoiding

it at all costs compared to 51% of men

Men use more toilet paper than womenat an average of 9.7 squares per usecompared to 7.3 squares for women

More women than men admit tounbuttoning their pants so they

can eat more

VS70 73BY STATE

BY GENERATION

75

74

71

71

71

70

TAS

SA

WA

QLD

VIC

NSW

The Northern Territory has the highesttake away turnover in Australia per person

66 68 75 78Gen YAged 20-34

Gen XAged 35-49

BoomersAged 50-68

BuildersAged 69+

Because Active Balance is theultimate in Good Food Karma

Food Karma: feeling great or gross,as a result of what one eats

GET YOUR OWN SCORE& FOOD PERSONALITY!

? Visit www.goodfoodkarmaindex.com.au

...Concise and well delivered. The detail in the statistics were excellent and Mark had obviously taken the time to tailor the presentations to understandour industry. Golf Management Australia

Recent Research & Speaking Pack

clients

outstandingpresentation...

fresh & engaging, & our delegates commented on its

high standard...overwhelmingly positive.

Retirement Villages Association – NZ


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MA

ND

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CL

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G S

UP

PL

Y

T H E A G E D C A R E P U Z Z L E

30.537.3 38.0 40.0

1984TODAY

20242044

AGEING WORKERS

MASS RETIREMENT

MASS RECRUITMENT

DECLINING WORKFORCE RATIO

75.8

82.1

84.9

90.4

INCREASED LONGEVITY

AGEING SOCIETY

GROWING POPULATION

POPULATION PYRAMIDS

LETTERS FROM THE QUEEN

85+ POPULATION

LIFE EXPECTANCY AT BIRTH

MEDIAN AGE

AUSTRALIAN | 65+ POPULATION

MEDIAN AGE IN WORKFORCE SECTORS

RATIO OF WORKERS : RETIRED COUPLE

Retail

Finance

Construction

HealthEducation

ResidentialAged Care

CommunityAged Care

33.4 37.3 38.5 41.1 42.1 48.0 50.0

ABC

VS

15.6m | 1.58m 23.6m | 3.45m

28.3m | 4.76m 38.7m | 7.75m

1984 TODAY

20442024

1984 TODAY 2024 2044

PER1970

2010

2050

No. OF AUSTRALIANS TURNING 100 (CALENDAR YR)

AGE VS. POPULATION (THOUSANDS)

AGE

1952*TODAY

20242044 18567

48852643

40 100

120,862 455,3904x as many

601,8155x as many

1,655,99714x as many

1984 TODAY

2044

2024

RETIRING AGED CARE WORKFORCE

240,445 WORKERS IN THEAGED CARE SECTOR

15yrs

HALF THE WORKFORCE WILL BEOF RETIREMENT AGE IN...

8,015RETIREESPER YEAR

FAREWELL!

668FAREWELL LUNCHES/MTH.FOR THE NEXT 15 YRS

GROWING NEED

DEMAND SUPPLY

THIS EQUATES TO...

TO KEEP THE CURRENT RATIO OF AGEDCARE WORKERS TO PEOPLE AGED 85+

77,976 WORKERS IN THENEXT 10 YEARS

WE NEEDTO ADD

THIS EQUATES TO...

650/MONTHA RECRUITMENT

GOAL OFREPLACING THERETIRING STAFF+

MORE PEOPLEAGED 85+

6,000,000YEARSOF CARE

IN THE NEXT 30 YEARS AUSTRALIA WILL HAVE

5 YRS LONGERTHAN TODAY

THE AVERAGE OLDER AUSTRALIAN WILL LIVE

ANEXTRA

THIS EQUATES TO...

+1,200,000

PER

PER

INFOGRAPHIC BY

© McCrindle, Community Services & Health Industry Skills CouncilSource: ABS, McCrindle

mccrindle.com.au researchvisualisation.com

+

*The year Queen Elizabeth II became sovereign

SPONSORED BY

cshisc.com.au

POWERED BY

DEM

OG

RA

PHIC

ALL

Y

ECONOMICALLY

ENVIRONMENTALLY

TECH

NO

LOG

ICA

LLY

SOCIA

LLY

GEN

ERATIO

NA

LLY

GROWING

AGEING

DIVERSIFYING

DECLINING (revenues) RISING (costs)

DEMANDING (consumers)

SHRINKING

MOVING

REDEFINING

CHANGING

CONVERGING DENSIFYING

ADAPTING

INTERACTING

ACCELERATING

SPENDING

WORKING

LEADING

of the

HEALTHLANDSCAPE

2025

Aus Population (’000,000) 1

Aus Population Growth Rate

18.1 23.5 28.8

Net Overseas Migration (’000) 2

107241371

+1.1% +1.8% +1.8%

Life Expectancy 4

75 81 80 84 84 87

Household Types 12

23%24%26%

73%72%70%

4%4%4%

Family One-person Group

In 2013, 334 disasters from naturalhazards were recorded in 109 countries,

causing more than 22,600 deaths,affecting 96 million people, and leavingUS $118 billion in economic damages. 26

By 2025, an additional 4.5 millionAustralians are projected to live incapital cities.75% of Australians live in cities withpopulations of over 100,000 people. 27

Median Age 3

Median Age of First Marriage 15

27 25 30 28 33 32Median Age of Parents (New Births) 16

32 29 33 31 34 31

33.7 37.3 38.7

UV Radiation -Melanoma Deaths 25

940 1,515 2,025

Australian annual avg. daily meantemperatures have increased by 0.9 °C

since 1910.

Temperatures are projected to rise by1.0 to 5.0 °C by 2070. 23

Heat StressBy the 2050s, global heat

events that would currentlyoccur only once every 20

years are predicted to occuron average every 2 – 5 years. 24

2.5 quintillion bytes of dataare created every day. 22

2,500,000,000,000,000,000

90%

90% of the world’s data has beencreated in the last 2 years alone. 22

FacebookChinaIndiaTwitterUSAIndonesiaBrazilPakistanNigeriaInstagram

1,4001,3601,240646318247202186173152

Top 10 Populations (’000,000) 20

KEY: 1995 TODAY 2025

Top 5 Source Countries 6

United KingdomNew ZealandItalyVietnamGreece

United KingdomNew ZealandChinaIndiaItaly

5careers

15homes

17jobs

In a lifetime...13

% of Aus Population Born Overseas 5

22.1% 27.7% 31.2%

% of Housing Tenure 14

45%33%22%

25%36%47%

30%31%31%

Fully owned Mortgage Rented

Intergenerational Leadership Transfer 29

% of Workforce by Generation 30

18%

46%

34%

2%

0%

1%

34%

42%

21%

2%

0%

13%

34%

30%

23%

Experienced...

Authoritarian

Commanding

Co-ordinating

Empowering

Inspiring

Leadership Styles

Commanders

Thinkers

Doers

Collaborators

Co-creators

Generation

Builders

Boomers

Gen X

Gen Y

Gen Z

Mean Household Net Worth ($’000) 28

25-34 35-44 45-54 55-64 65-74 75+AGE GROUP

2,000

0

500

1,000

1,500

From 2018-19 onwards, when revenueexceeds spending by around 1.6% of

GDP, ageing and health pressures areprojected to lead to a gradual

deterioration in government finances.7

Health expenditure as % of GDP 8

Total Public Health Expenditure ($ billion)

7.3% 9.5% 11.1%42 140 218

742,000

342,000

17,000

Medicines dispensed by communitypharmacies

People visit a GP

People visit an emergencydepartment at larger publichospitals 10

Consumer preferences are likely tochange and demand for high-quality

health services will grow 11

1 5PEOPLE IN THEWORLD OWN ASMARTPHONE 19

IN

Smartphone take-up 18

% of Australians whouse a smartphone 17

UAESouth KoreaSaudi ArabiaSingaporeNorwayAustralia

123456

12345678910

37% 50% 65%

2011 2012 2013

Replacement organs, such as kidneysand livers, could be developed by 2030. 21

By 2025: GDP China + GDP India > Total GDP of G7 9

PER DAY

PER DAY

PER DAY

ENVIRONMENTAL SCAN

1-6.7.8, 10.9, 11.12.13-16.17.18.19.20.

SOURCESABSAustralian Government TreasuryAIHWAustralian Government, Australia in the Asian CenturyAIFSABSIpsos and Google ResearchGoogleBI IntelligenceCIA Factbook, Statistics Brain

21, 27.

22.23.24.25.26.28.29.30.

US National Intelligence Council,Global Trends 2030: Alternate WorldsIBMCSIRO and Bureau of MeteorologyIPCCABSCREDABSMcCrindle ResearchABS

INFOGRAPHIC BY BROUGHT TO YOU BY


Mark’s presentation was enjoyedby all. In fact, it has been said

that Mark has set the benchmark for all future speakers! IRT (Illawarra Retirement Trust)

Recent corporateclients

Spot on, really relevant and well tailoredto our event. SLSA (Surf Lifesaving)



Mark was fantastic - feedback from his sessionhas been excellent and he kept thegroup engaged for the entire 2 hour period. He did a lot of pre-work for us and really tailored the program to meet our conference objectives. All his efforts were much appreciated. Macquarie Bank

An initial briefing meeting with your team to find the key areas of research.

A methodologically robust online survey of up to 1,000 Australians and/or focus groups.

A keynote presentation by Mark McCrindle with the results from the survey delivered to delegates.

Availability for commentary on the results for internal or external publications or further strategy sessions.

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Recent not-for-profit & government clients

Brilliant presentation,useful applicationof data. Excellent content and outstanding delivery. ADAPE Australasia



PUBLICATIONS

“Mark McCrindle deserves a medal. Mapless, he’s entered the alien terrains of text-speak, web slang, Gen-Z dialect, among other domains, and returned with a guidebook should we ever lose our way.”

David Astle, Co-host of Letters and Numbers (SBS TV),

columnist and crossword compiler

Word Up: A Lexicon and Guide to Communication in the 21st Century by Mark McCrindle. 208 pages. Published by Halstead Press, 2011. RRP $30.00

A fascinating insight into how English changes, a quirky look at yout slang today, and a window into the minds of the different generations.

“The ABC of XYZ is a rollicking journey across time, generations and values that has been forensically dissected by one of the best social analysts in Australia.”

Bernard Salt, Demographer & columnist; Partner, KPMG

The ABC of XYZ: Understanding the Global Generations by Mark McCrindle, with Emily Wolfinger. 238 pages. Published by UNSW Press, 2011. RRP $30.00

From explaining the labels and quantifying the numbers to outlining the definitive events of each generation, the best-selling The ABC of XYZ is a comprehensive and fascinating look at the generations.

“This book provides many examples of the power of doing good works, the betterment conferred in so many different ways and, on occasions, leading to the saving of lives.”

Tim Fischer AC, Former Deputy Prime Minister

The Power of Good: True stories of great kindness from total strangers by Mark McCrindle. 232 pages. Published by Hybrid Publishers, 2011. RRP $24.95

Seventy short, heart-warming stories of acts of kindness by strangers with contributions by prominent Australians, including Jean Kittson, Peter FitzSimons, Tracy Spicer, Father Chris Riley, and many others.

GET IN TOUCHT +61 2 8824 3422 E [email protected] W markmccrindle.com

Your delivery was relevant and focussed, and provided us with an opportunity to hear first hand from young consumers you have researched. Toyota Australia

mark mccrindle professional speaker info pack

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