mb0050- research methodology assignment

8/19/2019 MB0050- Research Methodology Assignment

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ASSIGNMENT

NAMEPRASHANTH.G

ROLL NO

1405007335

DRIVE

SUMMER 2015

PROGRAM

MBA

SEMESTER

3

SUBJECT CODE & NAME

MB0050-RESEARCH METHODOLOGY

B ID

B1700

CREDITS

4

MARS

!0

".1.

#$% '( )(* +,% ) /(* G(* D*( E6%$, 8,) ,,+, (9 % 9(* :(*.


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ANS

/OCUS GROUP DISCUSSION

This technique, though originally from sociology, is actively used in business

research. In a typical focus group, there is a carefully selected small set of

individual’s representative of the larger respondent population under study. It

is called a focus group as the selected members discuss the concerned topic

for the duration of 90 minutes to, sometimes, two hours. Usually the group is

made up of si to ten individuals.

The number thus stated is because less than si would not be able to throwenough perspectives for the discussion and there might emerge a one!sided

discussion on the topic. "n the other hand, more than ten might lead to

more confusion rather than any fruitful discussion and that would be

unwieldy to manage. #enerally, these discussions are carried out in neutral

settings by a trained observer, also referred to as the moderator. The

moderator, in most cases, does not participate in the discussion. $is prime

ob%ective is to manage a relatively non!structured and informal discussion.

$e initiates the process and then maneuvers it to steer it only to the desired

information needs. &ometimes, there is more than one observer to record the

verbal and nonverbal

'ontent of the discussion. The conduction and recording of the dialogue

requires considerable s(ill and behavioral understanding and the

management of group dynamics.

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emerge as a result of other factors rather than the one under study. The

other

requirement is that the respondents must be similar in terms of the sub%ect1

policy1product (nowledge and eperience with the product under study.

2oreover,

the conduction of the focus group discussion must ensure that the following

criteria are ta(en care of.

A=*%%,


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involved in testing the hypothesis.

ANS

T,: (9 H)($,

hypothesis is an assumption or a statement that may or may not be true.

The hypothesis is tested on the basis of information obtained from a sample.

Instead of as(ing, for eample, what the mean assessed value of an

apartment in a multistoried building is, one may be interested in (nowing

whether or not the assessed value equals some particular value, say 7*0

la(h.

C(, ,: $, $)($,

N* $)($,, $)($,,


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T), I %' ), II ,(,' ,: $, $)($,

S,: * (9 % $)($,, is chosen

before drawing any sample. The level of signi=cance denotes the probability

of re%ecting the null hypothesis when it is true. The value of > varies from


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problem to problem, but usually it is ta(en as either AB or +B. AB level of

signi=cance means that there are A chances out of hundred that a null

hypothesis will get re%ected when it should be accepted. Chen the nullhypothesis is re%ected at any level of signi=cance, the test result is said to be

signi=cant. 8urther, if a hypothesis is re%ected at +B -evel , it must also be

re%ected at

A B.

D,,+%( (9 % , %1 per cent area in the right hand tail of the distribution plus that >1 per

cent in the left hand tail of the distribution where that null hypothesis is

re%ected.

C(+*: $, >%*, (9 ,-%


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E6(%() ,,%$ is research conducted for a problem that has not

been clearly de=ned. It often occurs before we (now enough to ma(e

conceptual distinctions or posit an eplanatory relationship .Gploratoryresearch helps determine the best research design, data collection method

and selection of sub%ects. It should draw de=nitive conclusions only with

etreme caution. #iven its fundamental nature, eploratory research often

concludes that a perceived problem does not actually eist.

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ta(en to see that they should have a common bac(ground and have

comparable eperiences in buying. This is certainly needed since there

should not be a con3ict among the group members on the common problemsthat are being tal(ed about. Throughout the discussion, future buying

attitudes, present buying opinion etc., are collected.

C%, A%),


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page should be presented in such a way that the reader can quic(ly scan the

list of headings and locate a particular part of the report.

I('*(


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of each term. Lou can also include in this section eplanations of the

acronyms, abbreviations or standard units used in your report.

G*',, 9( ,,>, ,( ?:<

+. Nnow your ob%ective, i.e., be focused.

. naly)e the niche audience, i.e., ma(e an analysis of the target audience,the purpose for which audience requires the report, (ind of data audienceis loo(ing for in the report, the implications of report reading, etc.

O. Kecide the length of report.

P. Kisclose correct and true information in a report.

A. Kiscuss all sides of the problem reasonably and impartially. Include allrelevant facts in a report.

Q. 'oncentrate on the report structure and matter. Mre!decide the reportwriting style. Use vivid structure of sentences.

R. The report should be neatly presented and should be carefullydocumented.

*. $ighlight and recap the main message in a report.

9. Gncourage feedbac( on the report from the critics. The feedbac(, ifnegative, might be useful if properly supported with reasons by the critics. The report can be modi=ed based on such feedbac(.

+0. Use graphs, pie!charts, etc to show the numerical data records overyears.

++. Kecide on the margins on a report. Ideally, the top and the sidemargins should be the same ;minimum + inch broad


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Explain the any three types of comparative and non"comparative scales of each in detail.

ANS

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categories. The response categories are ordered in terms of the scaleposition and the respondents are supposed to select the speci=ed categorythat describes in the best possible way an ob%ect is rated. There are certainissues that should be (ept in mind while designing the itemi)ed rating scale.

".!

What do you mean by Research Problem? Explain the steps involved in researchproblem identification process.

ANS

,,%$ (,+, or $,(+,( as it might be called in many forms

of qualitative research, is the topic you would li(e to address, investigate, or

study, whether descriptively or eperimentally. It is the focus or reason for

engaging in your research. It is typically a topic, phenomenon, or challenge

that you are interested in and with which you are at least somewhat familiar.

S, >(>,' ,,%$ (,+ ',@%( (,<

1 S,9) $, R,,%$ O,>,,? $, E>(+, ( C(,6 (9 $, R,,%$ P(,+< sa mar(eting researcher, you must wor( closely with your team. This will help

you determine whether the =ndings of your pro%ect will produce enough

information to be worth the cost. In order to do this, you have to identify the

environmental variables that will aect the research pro%ect.

3 E6(, $, N%*, (9 $, P(,+< :esearch problems range from

simple to comple, depending on the number of variables and the nature of

their relationship. If you understand the nature of the problem as a

researcher, you will be able to better develop a solution for the problem. To

help you understand all dimensions, you might want to consider focus groupsof consumers, sales people, managers, or professionals to provide what is

sometimes much needed insight.

4 D,@, $, V%%, R,%($< 2ar(eting plans often focus on

creating a sequence of behaviors that occur over time, as in the adoption of

a new pac(age design, or the introduction of a new product.


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&uch programs create a commitment to follow some behavioral pattern in

the future.

&tudying such a process involves4

Ketermining which variables aect the solution to the problem.

• Ketermining the degree to which each variable can be controlled.

• Ketermining the functional relationships between the variables and

which variables are critical to the solution of the problem.

Kuring the problem formulation stage, you will want to generate and

consider as many courses of action and variable relationships as possible.5 T$, C(,=*,, (9 A,%>, C(*, (9 A(

mb0050- research methodology assignment

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