may/june chatter

24
Chatter The Chamber Providing Leadership and Opportunity for business Member News & Information 2012 Officers Scott Mayes, Chairman Comcast Spotlight Timothy R. Jefferis, Chairman-Elect TD Bank Chris Tolsdorf, Vice Chairman Tolsdorf Oil Lube Express Rob Partridge, Secretary WC Area School District Donna Urian, Treasurer Fischer Cunnane & Associates, Ltd. Mike Brown, Past Chairman KMRD Partners, Inc Board of Directors Mary Bigham WCDish.com Bryan Brockson EDiS Construction & Development Thomas Ciccarone Parkway Dry Cleaners John J. Cunningham, IV Lamb McErlane PC Ronald K. DellaVecchia DellaVecchia, Reilly, Smith & Boyd Funeral Home, Inc. Guy T. Dunn 1-800-905-GEEK / Geeks on Call Mark Ernest Franklin Mint Federal Credit Union Thomas Gavin The Chester County Hospital Liz Golding 1N Bank Nicole Grebloskie Arthur Hall Insurance Bruce Griffin YMCA – West Chester Area Frank Jacquette Jacquette Consulting, Inc. Mell Josephs Student Services, Inc. West Chester University Jeannie McGinn McGinn Marketing Works Arlene McGranaghan Daily Local News Patrick McKenna, Esq. Gawthrop Greenwood, PC Andrew McMenamin DNB First Brian Miller Mars Drinks North America, LLC Marisa Powell Pietro’s/Nonna’s Restaurants May/June 2012 www.greaterwestchester.com An All Around Experience- The 5 Senses First Friday, May 4th, The 5 Senses on West Market Street in West Chester, will begin the celebration of their 7th anniversary with munchies & cheer and a 3 day sale. “When we first opened, this street was bleak,” Karen Cavin, this small gallery owner com- mented. “There was Kaplan’s, The Painted Plate, Gilberts and me, but I could see the potential. Now we have Greene Street Consignments, Car- lino’s, Pietro’s Prime, Spice and Main Line Custom Clothiers. West Market Street is now a great shopping street.” After 30 years in graphic design, Cavin decided she wanted to open a gallery featuring affordable, functional art & gifts. “I closed my graphics busi- ness because it wasn’t fun anymore,” Cavin said. “My background and de- gree is in art, and I wanted to get back to that. I enjoy running the store much more than graphic design be- cause I can be more creative.” The word Cavin uses to describe her- self and the items she sells in the store is ‘bold’. “If it’s not bold and colorful it gets lost in here,” Cavin said. “I like color. That’s why I painted my gallery turquoise and continued to page 19 I was extremely honored when Scott Mayes, our current Chairman of our Board of Directors, called me to offer me the position of the President of the Greater West Chester Chamber of Commerce. It has been my pleasure to work for the Chamber for the last three years under the leadership of our past President, Katie Doherty. I now look forward to working with you, our Chamber mem- bers, and leading our Chamber to the next level. For those of you whom I haven’t had the pleasure to meet, let me give you a little background. I have worked for the Disney Company on large scale spe- cial events such as Walt Disney’s 100th Birthday and the 30th Anniversary of Walt Disney World. I came to the Philadelphia area in 2002 to work with Lincoln Financial Group and lead their Sports and Event Marketing Strategy. continued to page 18 Letter from our new President

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Page 1: May/June Chatter

ChatterThe Chamber

Providing Leadership and Opportunity for business

Member News & Information

2012 OfficersScott Mayes, Chairman

Comcast Spotlight

Timothy R. Jefferis, Chairman-ElectTD Bank

Chris Tolsdorf, Vice ChairmanTolsdorf Oil Lube Express

Rob Partridge, SecretaryWC Area School District

Donna Urian, TreasurerFischer Cunnane & Associates, Ltd.

Mike Brown, Past ChairmanKMRD Partners, Inc

Board of DirectorsMary Bigham

WCDish.com

Bryan BrocksonEDiS Construction & Development

Thomas CiccaroneParkway Dry Cleaners

John J. Cunningham, IVLamb McErlane PC

Ronald K. DellaVecchiaDellaVecchia, Reilly, Smith &

Boyd Funeral Home, Inc.

Guy T. Dunn1-800-905-GEEK / Geeks on Call

Mark ErnestFranklin Mint Federal Credit Union

Thomas GavinThe Chester County Hospital

Liz Golding1N Bank

Nicole GrebloskieArthur Hall Insurance

Bruce GriffinYMCA – West Chester Area

Frank JacquetteJacquette Consulting, Inc.

Mell JosephsStudent Services, Inc.

West Chester University

Jeannie McGinnMcGinn Marketing Works

Arlene McGranaghanDaily Local News

Patrick McKenna, Esq.Gawthrop Greenwood, PC

Andrew McMenaminDNB First

Brian MillerMars Drinks North America, LLC

Marisa PowellPietro’s/Nonna’s Restaurants

May/June 2012

www.greaterwestchester.com

An All Around Experience- The 5 SensesFirst Friday, May 4th, The 5 Senses on

West Market Street in West Chester,

will begin the celebration of their 7th

anniversary with munchies & cheer

and a 3 day sale. “When we first

opened, this street was bleak,” Karen

Cavin, this small gallery owner com-

mented. “There was Kaplan’s, The

Painted Plate, Gilberts and me, but I

could see the potential. Now we have

Greene Street Consignments, Car-

lino’s, Pietro’s Prime, Spice and Main

Line Custom Clothiers. West Market

Street is now a great shopping street.”

After 30 years in graphic design,

Cavin decided she wanted to open a

gallery featuring affordable, functional

art & gifts. “I closed my graphics busi-

ness because it wasn’t fun anymore,”

Cavin said. “My background and de-

gree is in art, and I wanted to get back

to that. I enjoy running the store

much more than graphic design be-

cause I can be more creative.”

The word Cavin uses to describe her-

self and the items she sells in the

store is ‘bold’. “If it’s not bold and

colorful it gets lost in here,” Cavin

said. “I like color. That’s why I

painted my gallery turquoise and

continued to page 19

I was extremely

honored when

Scott Mayes, our

current Chairman

of our Board of

Directors, called

me to offer me the

position of the

President of the

Greater West

Chester Chamber of Commerce. It has

been my pleasure to work for the

Chamber for the last three years under

the leadership of our past President,

Katie Doherty. I now look forward to

working with you, our Chamber mem-

bers, and leading our Chamber to the

next level.

For those of you whom I haven’t had

the pleasure to meet, let me give you a

little background. I have worked for

the Disney Company on large scale spe-

cial events such as Walt Disney’s 100th

Birthday and the 30th Anniversary of

Walt Disney World. I came to the

Philadelphia area in 2002 to work with

Lincoln Financial Group and lead their

Sports and Event Marketing Strategy.

continued to page 18

Letter from our new President

Page 3: May/June Chatter

WELCOME NEW MEMBERSWELCOME NEW MEMBERS

May/June 2012 www.greaterwestchester.com 3

A to Z Appliance Repair, LLC Mr. Mark Kochanowsky

700 Autumn View Drive

West Chester, PA 19380

610-431-3338

[email protected]

www.atozappliancerepair.net

Appliances

California Closets Ms. Colleen Glenn

163 Fricks Lock Rd.

Pottstown, PA 19465

610-970-0001; Fax 610-970-0002

[email protected]

www.californiaclosets.com

Interior Design/Decorating

Crozer-Keystone Health System Ms. Kathy Scullin

300 Evergreen Drive

Glen Mills, PA 19342

610-579-3400

http://brintonlake.crozer.org

Health Services & Products

ecoservices, LLC Ms. Linda DeNenno

407 W. Lincoln Highway, Suite 40

Exton, PA 19341

484-872-8884; Fax 484-872-8898

[email protected]

www.ecoservicescontracting.com

Environmental Services

Waddell & Reed Mr. Douglas Finfer

800 Delaware Ave.

Wilmington, DE 19801

302-654-4298; Fax 302-654-4564

[email protected]

Financial Services

The Keilin Group Mr. Don Keith

626 West Lincoln Highway

Exton, PA 19341

610-873-2506

[email protected]

www.keilingroup.com

Displays

Landmark Inspections, LLC Mr. Scott R. Freeman

497 Taylors Mill Road

West Chester, PA 19380

856-435-3525

[email protected]

landmarkinspectionsllc.com

Home Inspection

Lisa Bickert / Nationwide Ms. Lisa Bickert

224 East Street Road

Kennett Square, PA 19348

610-444-2610; Fax 610-444-9629

[email protected]

www.simpersagency.com

Insurance

The nGage Company Ms. Pattie Diggin

20 W. Miner St.

West Chester, PA 19382

610-918-4875; Fax 888-726-8645

[email protected]

www.thengagecompany.com

Marketing/Public Relations

Philly Texts Mr. Tim McKinley

11 Turnstone Way

Downingtown, PA 19335

484-889-8945

[email protected]

www.phillytexts.com

Marketing/Public Relations

TGM Halstead Ms. Susan Hosley

812 Goshen Road

West Chester, PA 19380

610-692-6384; Fax 610-692-7660

[email protected]

www.tgmhalstead.com

Apartments

West Chester Food Cupboard Mr. Edward Breiner

545 E. Gay St.

West Chester, PA 19380

610-344-3175

[email protected]

www.westchesterfoodcupboard.org

Not-For-Profit Organization continued to page 4

Page 4: May/June Chatter

4 www.greaterwestchester.com May/June 2012

ZooTap, Inc. Mr. Michael Dougherty

304 Carlisle Court

Exton, PA 19341

484-620-7605

[email protected]

www.zootap.com

Marketing/Public Relations

Chamber StaffMark J. Yoder

President

Maggie O’Neill

Office Manager

Bethany Henry

Member Relations Coordinator

Chamber of Commerce of Greater West Chester119 North High StreetWest Chester, PA 19380

t: 610.696.4046f: 610.696.9110

www.greaterwestchester.com

New Members continued page 3

The Fourth Annual “Fashion for the Cure” and evening of Glitz andGlamour !

“Fashion for the Cure“ will take place on Thursday, May 17th beginning at 7:00pm. The fashion show is a benefit

for the Cathy Miller Cancer Fund which supports the AstraZeneca Hope Lodge. The Hope Lodge provides free

lodging for cancer patients and their caregivers, creating an environment that eases both the stress of the cancer

journey and the financial challenge of receiving life saving treatment. Hope Lodge is a place to share your meals,

join in the evening’s activities, or unwind in your own private room. The Cathy Miller Cancer Fund has raised

$250,000 in the last five years and has dedicated 4 of the 37 bedroom suites.

This year the Fashion Show’s models will be some of our Chamber Members and our very own President, Mark

Yoder. In addition to Mark will be Chamber members- Tony Poluch, Jr. Bryn Mawr Trust, and Graceann DiAn-

drea- Office Depot. Graceann DiAndrea, the Chairperson for the event reports that this years’ show, will be held at

the Concord Country Club, Chadds Ford, PA. The event will feature the fresh fashion looks featured by Chamber

members and other local merchants - Jane Chalfant, Kaly’s, Englund’s Apparel for Men, Obvi, Nich and the Ski

Bum. Peter’s Salon will be doing the hair and makeup. MC’s will be Robert Frame and Liz Hunt. Entertainment

will be local students from the Chadds Ford Elementary and Unionville High Schools!

In addition to the sizzling fashion creations, a silent auction will be conducted with donations from local restau-

rants, cosmetic studios, sporting events, and numerous other donors. Another chamber member, Cakes and Can-

dies by Maryellen will be providing the scrumptious desserts for the show.

More information is available regarding the Hope Lodge on the Cathy Miller Cancer Fund website @

www.cathymillercancerfund.org or the American Cancer Society location @ cancer.org/hopelodgephiladelphia.

Any future inquiries in regards to becoming a sponsor of the “Fashion for the Cure” should be directed to Graceann

DiAndrea - [email protected] or (484) 354 4008.

Page 5: May/June Chatter

May/June 2012 www.greaterwestchester.com 5

During my first overseas busi-

ness trip to United Arab

Emirates (UAE), I had the pleas-

ure of serving a diverse manage-

ment team from various

Middle-Eastern countries. Prior

to the trip, I was concerned

about how a foreign audience

might interpret my business an-

ecdotes and whether my western ideas would be un-

derstood. As it turned out, my client’s service,

distribution and logistics issues were identical to those

of any American manufacturer and distributor. My pre-

occupation about whether I would be understood in

Dubai was unfounded – they were just like me.

The UAE client is a developer and manufacturer of

door, window and safety systems. The primary focus

of the seminar was world-class service. It was a fun

and lively couple of days.

During the seminar I shared my own experiences in

urging subordinates to write business and technical re-

ports. “Writing is power” was my message to the man-

agement team. The power to which I referred boosts

subject matter expertise and enables a person to

speak with a greater sense of authority and certainty

– both of which are audible in a person’s tone of voice.

Years ago, as a service manager, I would require that

customer service representatives (CSRs) write a 500

word diagnostic report on new technical products.

My writing demands were often met with complaints

and skepticism. However, the CSRs understood that if

they wanted to work on my team, then they had to

Writing, Power and Getting There FirstBy Steve Coscia

Steve Coscia ([email protected]) of Coscia Communications

writes, speaks and consults about customer service. His books,

tapes and television appearances have helped thousands of

business professionals.

meet the agreed –to expectations that had been es-

tablished when they were hired.

There was a method to my “writing is power” mad-

ness and the benefit was three-fold. Customers re-

ceived better service from CSRs who REALLY

understood product technical features. Secondly,

the CSRs experienced greater job fulfillment, less

stress and they earned the respect of their peers as

a published writer. Thirdly, I benefitted from fewer es-

calated calls because the CSRs’ subject matter ex-

pertise resulted in greater first-call resolution.

My UAE visit coincided with Dubai news stories

about safety concerns in their high-rise apartment

buildings. Needless-to-say, safety standards for high-

rise apartment dwellers needed to be reviewed to

ensure the public wellbeing.

During my Dubai visit, the management team seized

the advantage by writing clear and common-sense

recommendations for how the UAE could improve

building and public safety. More importantly, they

were the first industry experts with written recom-

mendations. Even better, their recommendations

were published by a UAE construction magazine and

this led to greater public awareness and a commit-

ment from the authorities to ensure public safety.

Naturally, I was thrilled when my client sent me

copies of the articles. Yes, writing is power and being

first is a bonus.

19 S. High St., West Chester, PA 19382 Fax: 610.436.0117 e:[email protected]

Briar photography610-296-8323

briarphotography.com

When image counts.

Page 6: May/June Chatter

6 www.greaterwestchester.com May/June 2012

A unique way to market your presence in the community and reach a targeted consumer group.

Call 610.563.8644 today to share your expertise in this new Chester County publication.

Educate.Enrich.Empower the Women and Men of Chester County!

www.womensjournalcc.com

EducatomenWWWoWe.Enr

theerChest

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etegratahcaerdn.

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ec

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Call 610.563.8644 todain this new Chester Co

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Sponsored By:

Chamber of Commerce of Greater West Chester

President, Katie Walker and Executive Vice President, Mark J. Yoder.

Chamber Chatter Radio Show

Every Tuesday @ Noon

Listen At:

www.brandywineradio.com

www.employeemax.com

DAREAUTO.COM

Family OwnedSince 1976

301 S. Bolmar StreetWest Chester, PA 19382

Quality Clothier since 1964

APPAREL FOR MENThe Best of the Best

Polo, Tommy Bahama, Vineyard Vines, H. Freeman, Hart Schaffner & Marx, S. Cohan,

Berl Pendleton, and many many more

WINNER

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Best Selection of Men's Better Clothing in Chester CountyFREE Gift WrappingFREE Alterations

Malvern Shopping Ctr.King Rd. Malvern, Pa

610-644-9315Hours: Mon., Tues., Thurs, 9:30 ~ 6:00

Wed., & Fri. 9:30 ~ 8:00 Sat. 9:30 ~ 5:30

Page 7: May/June Chatter

May/June 2012 www.greaterwestchester.com 7

The Greater West Chester Chamber of Commerce has teamed up with Applecross Country Club to offer re-

newing members an opportunity to win a Casual Golf Membership at Talamore and Applecross Country Clubs.

All current members are eligible to win during the month they renew their membership. The drawings will

continue each month through December 2012.

CONGRATULATIONS to the following businesses who were picked in a lottery drawing of Chamber businesses

that renewed their memberships in February and March 2012:

Mr. Edward Bardzik

Auto Wise

Mr. William Ronayne

Brandywine Valley Heating & A/C

Mr. Thomas J. Comitta

Thomas Comitta Associates, Inc.

Mr. Robert Sparre

Dorset Connects

Dr. Mark Wiegand

Five Points Chiropractic Wellness Center

Mr. William M. Wells

Good Fellowship Ambulance Club of Ches. Co.

Mr. Frank Jacquette

Jacquette Consulting, Inc.

Mr. George Blewitt, CFP,ChFC

Keystonestateinsurance.com

Mr. David Magrogan

Kildare’s

Mr. Manuel Constantino

Manny Services, Inc.

Ms. Kim Pagliaro Bussard

Mendenhall Inn

Ray H. Ott, Jr., AICP

Ray Ott & Associates, Inc.

Ms. Kristin McGee

PRO Physical Therapy

Ms. Lynn B. Smiley, CPA

Mr. Michael J. Stephano

Stephano Slack CPA LLC

Mr. Chris Tolsdorf

Tolsdorf Oil Lube Express

Mr. John Camero

Univest - Banking, Insurance, Investments

Mr. Joseph R. Calabro

VIST Financial

Dr. Greg R. Weisenstein

West Chester University

Ms. Kelsey Stevenson

Windsor at Windermere Place

GOLF MEMBERSHIP WINNERS

Page 8: May/June Chatter

8 www.greaterwestchester.com May/June 2012

Once the tax returns are pre-

pared, phone calls and appoint-

ments are made to review the

returns and discuss the good

news or the bad news. Those

who I have spent time with dur-

ing the year are rarely surprised

by the size of the check to be

written or the refund received.

They are mostly business owners who are accustomed

to the ups and downs of the business cycle and are pre-

pared for changes that take place from year to year. For

my 1040 clients “the news” can cause some extreme re-

actions.

As accountants we prepare taxes based on transac-

tions that have been completed in the prior year. An

unexpected large refund or balance due indicates that

you may have benefited from planning. When you re-

ceive a large refund you gave the federal government

your family’s money to use interest-free all year long.

Having to write a large check with short notice can

strain the finances and create other tax issues for those

who cannot pay the full amount.

Once returns are finished, we prepare next year’s es-

timates based on the returns just completed. Unless we

have other knowledge that your income situation will

change, our estimates will meet the Internal Revenue

Service safe harbor requirements.

This is the perfect time of year to meet with your ac-

countant to discuss withholding and estimates for 2012.

Now that the filing deadline has passed and the office

has settled down to a normal pace, your accountant

should have time to help you address any concerns re-

garding withholding and estimates. I always appreciate

the opportunity to plan for changes. You may benefit

if any of these situations apply to you.

• Your business is growing- Growing businesses

can often feel a cash flow strain as revenue increases.

Estimate planning can take the sting out of April 15th.

• Your income is sporadic- Your accountant can

assist you with a spreadsheet to make accurate esti-

mates based on the revenue. This can help prevent

overpaying taxes during the year.

• Dual wage earners- The standard W-4 will fre-

quently leave dual wage earners with a balance due. An

adjustment to the withholding can prevent a balance

due return.

• Lots of deductions- Those with excess deduc-

Estimates and Withholding, Getting it RightBy Kathy Wileczek

Kathy Wileczek, CPA ([email protected]) is with Maillie,

Falconiero & Company, LLP. We are one of the leading regional ac-

counting, tax and advisory firms in Southeastern Pennsylvania. Our

client service philosophy has helped forge an excellent working re-

lationship with our diverse client base.

tions can plan to have their withholding decreased to

provide cash flow during the year instead of waiting for

an overly large refund.

Any time you know you are going to have a significant

change to your income; it is to your benefit to speak

with your accountant regarding the effect on your in-

come taxes.

Page 10: May/June Chatter

10 www.greaterwestchester.com May/June 2012

Pro bike racing excitement and family fun in downtown West Chester!Spectators will roar as cyclists are pushed to the very limit, navigating the challenging turns and straight- aways in historic downtown West Chester! Place your business at the heart of the intense excitement, in the Kinetic Physical Therapy Community Festival, which is free to the public and open from 4pm - 10pm.

The Community Festival is the best possible showcase for many local businesses to activate your brand and connect directly with the 20,000+ community members in attendance. For the first time ever, the Chamber of Commerce of Greater West Chester is directly offering business three levels of “Street Sponsor” options within the Kinetic Community Festival:

Get in on the action and excitement of the Iron Hill Twilight Criterium, and take your sponsorship support to the streets in 2012!

For 2012 Iron Hill Twilight Criterium Street Sponsorship Opportunities, please contact: Steve Scebelo // Creative Properties // 484.889.8917 // [email protected]

See more @ http://www.ironhilltwilightcriterium.com

2012 Iron Hill Twilight Criterium Street Sponsors @ the Kinetic Community Festival

TAKING IT TO

THE STREETS!Saturday, July 7, 2012

PLATINUMThis highest level Street Sponsorship includes all of the following elements:

r Community Festival display tent – includes designated space + 10’ x 10’ white, unbranded tent

r 1/6 -page ad in Main Line Today IHTC supplement and/or issue

r Sponsor banner on back straightaway

r Right to use event marks & logos in advertising and promotions

r Platinum recognition as “Official Street Sponsor” in print guide

r Presence on IronHillTwilightCriterium.com website

r Five (5) ten-second customized commercial tags over PA system on race-day

r 4 VIP tickets, providing access to the VIP Iron Hill Crit Club for premium viewing, dinner and bar service

INVESTMENT: $1,495

GOLDThis intermediate level Street Sponsorship includes all of the following elements:

r Community Festival display tent – includes designated space + 10’ x 10’ white, unbranded tent

r Sponsor banner on back straightaway

r Right to use event marks & logos in advertising and promotions

r Recognition as “Official Street Sponsor” in print guide

r Presence on IronHillTwilightCriterium.com website

r One (1) ten-second customized commercial tag over PA system on race-day

r 2 VIP tickets, providing access to the VIP Iron Hill Crit Club for premium viewing, dinner and bar service.

INVESTMENT: $995

SILVERThis introductory level Street Sponsorship includes all of the following elements:

r Community Festival display tent – includes designated space + 10’ x 10’ white, unbranded tent

r Right to use event marks & logos in advertising and promotions

r Recognition as “Official Street Sponsor” in print guide

r Presence on IronHillTwilightCriterium.com website

INVESTMENT: $495

SPECIAL FOR MEMBERS ONLY

The first 10 GWCC members who commit to the Silver Package will receive the outlined benefits at a

discounted rate of only $295. First come / first serve!

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Page 11: May/June Chatter

May/June 2012 www.greaterwestchester.com 11

We all know that this coun-

try and the world have been

experiencing rough eco-

nomic conditions since the

Great Depression and, with

a few exceptions, busi-

nesses, non profits and gov-

ernmental agencies are

struggling. Many organizations have had to enact lay-

offs, reduced workweeks, pay cuts, pay freezes, and

other methods to reduce payroll costs. Those whose sit-

uations have permitted, have, on average, granted an-

nual merit increases in the 2% to 4% range; not much

reward for high performance.

Bonus and Incentive Plans are one of the best and most

flexible ways to reward superior performance while

maintaining modest base wage and salary growth.

These plans can range from simple discretionary alloca-

tions based upon the evaluation of contribution impact

by Senior Management to plans designed to measure

and reward individual or team impact on the key meas-

ures of organization performance.

Most plans have some general factors in common; im-

pact on financial performance is almost universal to all

plans and includes improving sales or revenues and in-

centing those who find creative ways to reduce cost

items. It is very important that plan design be in synch

with your organizational culture; is it team or individual

performance based, and does it focus on and drive per-

formance in the areas most critical to organizational

success? Regardless of the kind of plan chosen, whether

discretionary or formalized, the design should be simple

and direct and the amount of the reward scaled to the

impact of performance on organizational success. Below

is an example of a performance grid which is both simple

and adaptable to reflect an organization’s priorities and

the payout for this performance level should directly tie

in to its specific impact on organization success as well as

the level of challenge built into the goals.

These charts are intended to be used to set goals and pro-

vide a bonus amount that may be available for plan par-

ticipant. Distributions range from 0% and above. These

plans work when you want to reward for performance in

“better to good” times and also when attempting to con-

trol base wages.

Rewarding Your High Performers when 2% Merit Budgets are the Norm

By Peter R. Johnson of Peter R. Johnson & Company

Peter R. Johnson & Company is a West Chester based compensation

consulting firm that provides total compensation plan design and pro-

gram management. Our experienced staff of compensation consult-

ants enables Peter R. Johnson & Company to provide plan design,

implementation support, and ongoing administrative services for all

phases of a client’s total compensation program. For more informa-

tion on this topic, reach us at www.prjandco.com or 610-436-6114.

Bonus Award Determinations

Performance

Achieved divided by Goal Achieved Weight

Bonus

Award

Below 85% 0%

85.0% - 94.9% Threshold A%

X%

95.0% - 104.9% Target B% Y%

105.0% - 119.9% Above Target C% Z%

120.0% and Above

TBD

Sample

Goal Achieved Percent Weights Perf

$ 10,000,000 $ 12,000,000 120.0% 30.0% 36.0% $ 2,000,000 $ 2,500,000 125.0% 30.0% 37.5% Other 90.0% 40.0% 36.0% Total Performance: 109.5%

Page 12: May/June Chatter

12 www.greaterwestchester.com May/June 2012

Our members are the foundation of our organization. To honor them we would like to congratulate and thank

those who renewed their membership in February & March 2012. Thank you for your ongoing support of the

Greater West Chester Chamber of Commerce.

Members between 30 years or moreThe Hain Celestial Group

McDonald's

Francis Hall Insurance Services

Lewis, Hopkins & Williamson, Inc.

Manito Abstract Company, Inc.

Market Street Print & Copy

Pellini Gold Cordes, LLC

Rothwell Document Solutions

Sartomer USA, LLC

Spellman, Voss, & Tati Dental Assoc. Inc

West Chester University

Coins of Chester County

Mr. David G. Rogers, CPA

Taylor's Music Store and Studios, Inc.

R.K.M. Advisors, Inc.

Wetzel Gagliardi & Fetter LLC

United Way of Chester Co., Inc.

Tolsdorf Oil Lube Express

Ray Ott & Associates, Inc.

YMCA - West Chester Area

Members between 20 - 29 yearsWest Chester Friends School

Sunset Hill Jewelers

Maillie, Falconiero & Company, LLP

Clarke, Nicolini & Assoc., Ltd.

Allen Cook's Barber Shop

Cappella's Studio

Good Fellowship Ambulance Club of Ches. Co.

QVC, Inc.

Whirlaway Travel, Ltd.

Douglas & Associates, P.C.

FAIRMAN'S Skate, Snow & Surf

West Chester Veterinary Medical Center

Days Hotel West Chester

10 - 19 yearsThomas Comitta Associates, Inc.

StanAb, LP

Mr. Carl E. Bliss, P.A.

Stephano Slack LLC

Thomas Industrial Network

J.R. Libby Co., Inc.

Five Points Chiropractic Wellness Center

VOTG North America, Inc.

West Chester Area Day Care Center

Faulkner Buick GMC West Chester

Alliance Environmental Systems, Inc.

American Window Treatment, Inc.

John W. Bunker and Son

Jon Ivins / Realty Executives

Hennessy & Walker Law Office

Aqua Pennsylvania, Inc.

Hicks Property Management, LLC

Malvern Federal Savings Bank

Mr. A. Roy Smith

Windsor at Windermere Place

Zukin Realty Inc.

Disc Hounds

PRO Physical Therapy

Monaghan Construction

Keystonestateinsurance.com

Polito's Barber Shop

Robert E. Delphais, Inc.

Ameriprise Financial / Lynda Blessing

Timeless Dwellings

Hilltop Enterprises, Inc.

Wentworth Home

Robert W. Rogers Appraisals

Keystone Federal Credit Union

Safe Harbor of Chester County, Inc.

Arianna's Gourmet Cafe & Catering

Brandywine Valley Heating & A/C

Waypoint Consulting

Coscia Communications Inc.

West Chester Golf & Country Club

3 - 9 yearsFaunbrook Bed & Breakfast

McGinn Marketing Works

Jacquette Consulting, Inc.

Berger Rental Communities

Rose Tree Accounting

Kildare's

Market Street Grill

Wegmans Food Market

Auto Wise

Manny Services, Inc.

Thank You to Our Renewing Members in February & March 2012

continued to page 13

Page 13: May/June Chatter

May/June 2012 www.greaterwestchester.com 13

The UPS Store #4721 @ Parkway

Comfort Keepers

Best Western Concordville Hotel & Conf. Ctr.

Concordville Inn

Holiday Inn Express of Concordville

Mendenhall Hotel & Conference Center

Mendenhall Inn

EDiS Construction & Development

Wiley's Car Care

Nicholson Law Center

Franklin Mint Federal Credit Union

Swope Lees Commercial Real Estate, LLC

Vinod K. Kataria M.D.P.C.

Penn Oaks Golf Club

VIST Financial

ServPro of West Chester, Inc.

Chester County Recorder of Deeds

Pietro's Prime

EnVision Coaching, Inc.

DVL Print Communications, Inc.

Tynan Consultants

Miller Flooring Co.

Tangible Learning LLC

CrossFit Explode

Big Diamond Importers & Fine Jewelry

Integrative Health & Chiropractic Center

Univest Bank and Trust Co.

Community Vounteers in Medicine

John L. Smith Inc.

VanRyn's Barber Shop

High Street Caffe

1 - 2 yearsTee It Up Golf

Rhoads Creative, Inc.

Lehman Pastino

Landmark Americana

Bruce A. Kraig Associates

Aftermath Public Adjusters

Dorset Connects

Ms. Lynn B. Smiley, CPA

i-Pasta

Cmedia

Housing Authority of the County of Chester

West Chester United Methodist Church

The Honorable Ryan Costello

Renewing Members continued page 12

CleanersMore

And More...

Presented by

5 Gallery Opening PreviewsThe Art Trust Gallery at Meridian Bank The 5 SensesKent Studios at Z GallerySunset Hill Jewelers and Fine Arts GalleryVisual Expansion Gallery

GalleryExperience the Culture that is West Chester

Friday eveningJune 1, 20125 to 9 o’clock

Gallery Walk is held twice a year on the 1st Friday in June & OctoberFor more information: 610.696.4046

WestChesterGalleryWalk.com

Walk

Sunset Hill Jewelersand Fine Arts Gallery

June 2012 Gallery Walk Sponsor

West Chester

�8 Special Shows for One Night Only Chester County Art Association En Plein Air/Chestnut Street GarageChester County Historical SocietyDNB FirstFranklin Mint Federal Credit UnionFulton Bank The HickmanMorgan StanleyWest Chester United Methodist Church

Page 14: May/June Chatter

14 www.greaterwestchester.com May/June 2012

Sun Mon Tue Wed Thu Fri Sat

1 2 3 4 5

6 7 8 9 10

11 12

13

Day

14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 Memorial Day

29 30 31

Friday, May 4 7:00pm - 10:30pm

Penn Oaks Golf Club 150 Penn Oaks Dr., West Chester

Enjoy your coffee and breakfast while viewing some beautiful art

work being put on display.

Friday, May 11 7:45am - 9:00am

Free for members; $10 for general

415 N. High St., West Chester

COFFEE CONNECTION

MEMBERSHIP LUNCHEON

Join us as we reward several lucky students with scholarship money at our annual Education Foundation Luncheon with the West Chester Area School District and Superintendent Dr. James Scanlon.

Sponsored by:

Hosted by:

Wednesday, May 30 11:45am 1:30pm $25 for members; $35 for general

Sheraton Great Valley Hotel 707 East Lancaster Ave., Frazer

FLOW NETWORKING Have you ever wondered what it takes to sit on a Board of

Directors? Are you unsure of the requirements. Now Is your chance to learn.

Tuesday, May 15 5:30pm 7:30pm

$15 for FLOW members; $20 for non-FLOW

Page 15: May/June Chatter

May/June 2012 www.greaterwestchester.com 15

Sun Mon Tue Wed Thu Fri Sat

1 2

3 4 5 6 7 8 9

10 11 12 13 14 Flag Day

15 16

17

Day

18 19 20 Summer Begins

21 22 23

24 25 26 27 28 29 30

Gallery Walk Downtown

West Chester 5:30pm - 9:00pm

MEMBERSHIP LUNCHEON Sponsored by:

Hosted by: Tuesday, June 26 11:45am - 1:00pm Radley Run Country Club 1100 Country Club Rd., West Chester $25 for members; $35 for non-members

Sponsored by: Sunset Hill Jewelers and Fine Arts Gallery

www.westchestergallerywalk.com

Confused about health care reform? You are not alone! Come out and hear about it from the experts. We will have a panel discussion about what you need to know.

COFFEE CONNECTION

600 N. Pottstown Pike, Exton

Thursday, June 7 7:45am 9:00am

Free for members; $10 for general

West Chester/Chamber Night

Tickets- $15 p/person includes bus trip $5 p/person meet us at the game

Wednesday June 13 7:05pm

Bring yourself or the entire family!

An in depth seminar on how to use Social Media! Join us for an interactive day of learning the ins and outs of Facebook, Twitter, LinkedIn and more. Get your laptop, sign up, and enjoy!

Thursday, June 14 10:00am 4:00pm

West Chester Graduate Business Center $50 (lunch is included)

Page 16: May/June Chatter

16 www.greaterwestchester.com May/June 2012

Mobile Credit Card Processing Made Hassle-Free! By Rob Sparre, President of Dorset Connects

Imagine this: your business

has set up a booth at one of

West Chester’s famous street

fairs. Patrons are filling the

streets, eager to taste your de-

licious food or buy your

wares. A customer approaches

eager to make a purchase. She

pulls out her Visa to pay, how-

ever you don’t have a phone

connection to take her pay-

ment. Is the sale lost? Hopefully not! Thanks to the

convergence of smart

phones, wireless technology

and a new line of apps, credit

card processing from your

iPhone or Droid is now a re-

ality. .Here are two easy op-

tions for making credit card

processing simple and mo-

bile.

1. The Square App

Want Hassle-free? Square is about as simple as it can

get. There are no set up fees and no contracts. Each

credit card transaction has a 2.75% charge if you

swipe the card. The card reader and app are free and

work with the iPhone/iPad (iOS 4.0+) and some An-

droid devices. Once set up, you can accept the major

cards and funds from transactions are sent daily to

your registered bank account. Your customers get the

option to receive a printed or emailed receipt.

You can also set up a virtual point of sale (POS) de-

vice. For example, a West Chester waiter with an iPad

can touch the picture of the item the customer wants,

adding it to their bill automatically. At the end of the

meal, the waiter would swipe the customer’s credit

card, offer to add a standard tip amount, then hand

the card back immediately. This feature makes it easy

to monitor trends and summarizations of sales.

2. GoPayment by Intuit

Like Square, GoPayment gives you a free card reader

that plugs into the audio jack of your mobile device.

For accounts with under $1000 in monthly activity,

there is no fee and the swipe rate is 2.70% or 3.70%

for manually keyed transactions. For businesses with

more than $1000 in activity, there is a $12.95 monthly

fee, but the swipe and keyed-in transaction rates

drop. There are no contracts or commitments re-

quired. Because GoPayment is made by Intuit, it also

provides integration into Quickbooks.

Only a limited number of devices will work with Go-

Payment’s provided card reader. However, transac-

tions can still be manually keyed into their web app,

as long as the device has access to the Internet. An

iPhone-specific card is available as well as a compact

Bluetooth card reader and receipt printer.

So when the next West Chester street fair comes, you

can avoid the losses associated with missed sales or

bad checks from cashless customers by accepting

credit card payments directly from your smartphone!.

To learn more, contact Dorset Connect.

Rob Sparre, President of Dorset Connects,

[email protected].

Dorset Connects offers complete IT and telecommunication

management solutions that take the hassles out of managing and

maintaining your critical IT systems. We’ll customize a support plan

that is tailored to your environment and exceeds your support

expectations. www.dorsetconnects.com

���������� ������������������ ���������������� ������������������������������ �� ���!���������� ��"�#���������������������"�������� ��$������%��� ��&��������''������������� ��!�������� �������������

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Page 17: May/June Chatter

May/June 2012 www.greaterwestchester.com 17

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Page 18: May/June Chatter

18 www.greaterwestchester.com May/June 2012

After a second “tour of duty” with the Walt Disney

Company, my wife Joanne and I had our first son,

John. An opportunity presented itself with the

Greater West Chester Chamber of Commerce and we

decided to move back to the area. Joanne and I now

have two boys, John who is three and Matthew who

is just over a year. We are also looking forward to

welcoming our third son, due in August.

The next several months will present some very ex-

citing opportunities for the Chamber. We are working

on a new community and member engagement pro-

gram called Think, Shop, Buy Local. You will hear

much more about this program in the coming weeks.

I also encourage you to look at getting involved with

our committees, we have several available and it is a

great way to connect with other Chamber members

and get involved with your community.

This is YOUR Chamber and my door is always open

for you to ask questions, give us your suggestions, be

a resource and help you get the most out of your

membership. Thank you for being a member of the

Greater West Chester Chamber of Commerce and I

look forward to making us the leading organization

for local businesses and entrepreneurs to join in or-

der to be successful. We focus on helping our mem-

bers attain new customers, address their most

serious business challenges and become an integral

part of our thriving community.

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Letter from our new President continued page 1

Page 19: May/June Chatter

May/June 2012 www.greaterwestchester.com 19

An All Around Experience- The 5 Senses continued page 1

coral – so customers will notice us.” The 5 Senses fea-

tures over 100 artists from all over North America, rep-

resenting 20 Pennsylvania artists including 15 local

consigned artists. One of the stores best selling local

potters, Bob Deane of Media, digs up his own clay here

in the area…it is the epitome of local.

Cavin also stresses everything is functional and usable,

and as the name of the store suggests, she tries to ap-

peal to all five senses. “We sell jewelry, barbeque

sauces, candles, leather, glass, fountains, wind chimes

and funky metal art…all made in the USA. We strive to

sell artfully made items people can actually afford and

use.”

Including the store, Cavin is active in the WC BID and

Chamber, she is also outspoken about the develop-

ment of downtown West Chester, even recently partici-

pating in the Urban Land Institute’s comprehensive

study. “If there is not a parking problem then you do

not have a successful downtown,” Cavin said. “You’re

only a vital town if all your parking is full, and there’s

traffic in the street and walking the sidewalks. I think

downtown retail development is vitally important to

the growth and success of West Chester as a whole.”

“I feel that if people are here in the downtown then it’s

my job to get them inside my store, buy, return to West

Chester and The 5 Senses” Cavin said.

The 5 Senses does this by offering people items they

can’t find anywhere else. “I’ve always tried to find qual-

ity items that I can sell for under $100,” Cavin said. “My

customers are not into branding. They’re more indi-

vidualistic. I believe in complementing the other

stores in town, not competing with them. My cus-

tomers aren’t satisfied with the imported items sold in

the big chain stores, they have an appreciation for our

artists, and they appreciate art made here in the USA.

And we especially appreciate all our customers sup-

port of West Chester and its small local businesses.”

The 5 Senses is located at 133 West Market Street in

West Chester. The phone number is 610-719-0170, and

the Web site is www.the5senses.com

<http://www.the5senses.com> .

Page 20: May/June Chatter

20 www.greaterwestchester.com May/June 2012

We Mean Business.

Business Law

Banking & Finance

Maritime Law

Commercial Litigation

Legal services for businesses, governmental entities and individuals.

17 E. Gay Street Suite 100 P.O. Box 562 West Chester, PA 19381-0562

Phone: 610.696.8225 Fax: 610.344.0922 www.gawthrop.com

Gawthrop Greenwood, PC Attorneys at Law

Call 610.696.8225 or visit uswww.gawthrop.com

Page 21: May/June Chatter

May/June 2012 www.greaterwestchester.com 21

Add some color to your day with flowers.

td som

dolorme cco r

with fo yyotto

erslowwefflour dayyo

s.y

Page 22: May/June Chatter

22 www.greaterwestchester.com May/June 2012

The Chamber of Commerce of Greater West Chester Education

Foundation invites you to attend the Foundations Scholarship

Presentation Luncheon on Wednesday, May 30 at 11:45am at the

Sheraton Great Valley Hotel.

Sponsored by the Franklin Mint Federal Credit Union, the luncheon

will feature six students finalist that were chosen to take part in the

Chamber’s Education Foundation Scholarship and Mentoring

Program. Two of the six students will be awarded $1,000 scholar-

ships from the Foundation, the other four will also receive $400

awards for their participation.

In addition to the Scholarship Presentation, the Superintendant of

the West Chester Area School District, Dr. Jim Scanlon will speak, ad-

dressing attendees with a “State of the School District” update.

The Chamber Education Foundation’s goal is to focus on generat-

ing scholarships to provide students within our geographic footprint

the ability to further develop themselves and their educational op-

portunities. It is hoped that these scholarships will allow the student to enhance their vocation and stay within

our community. This will help the Chamber meet our mission and vision going forward, specifically to develop

leaders within our community.

Please RSVP to [email protected] or call 610-696-4046. Tickets are $25 members/$35 general.

Page 23: May/June Chatter

Chamber Chatter

Bi-Monthly Advertising Rates

Eighth Page/Business Card . . . . . . . . . . . . . . . . . . .$853.75” (w) x 2.25” (h)

Quarter Page . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1503.75” (w) x 4.875” (h)

Half Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$260horizontal 7.5” (w) x 4.875” (h)vertical 3.75” (w) x 10” (h)

Full Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4157.5” (w) x 10” (h)

Online ad is free with any print ad. Please provide web siteaddress to link your ad.

10% discount on full annual run of any size ad. Space reser-vation is due by the 1st of the month prior to publication (i.e.March/April edition- reservation due by Feb. 1, and the ad it-self is due Feb. 8)

The Chamber Chatter is a bi-monthly publication with a circulationof 1100. It is free to members of the Chamber. Editorial Content andadvertising is limited to Chamber members. Editorial coverage doesnot imply or indicate Chamber endorsement of members business,product or services.

Jan/Feb 2012 www.greaterwestchester.com 23

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