may 2012 bor forward newsletter

24
ST. AUGUSTINE & ST. JOHNS COUNTY BOARD OF REALTORS ® MAY 2012 VOLUME 5, ISSUE 5 BOR FORWARD INSIDE THIS ISSUE: Officers & Directors 2 Calendar 3 REALTOR/Affiliate 4 New Members 5 May Events 6-7 Builder Council News 8 Go Green 9 Tech Tip 10 Mediation Training 11 NAR Article 12 S.A.F.E Article 13 Make it, Bake it, Sew it, Grow it Auction Pictures 14-17 2012 Hurricane Season 18-19 Make it, Bake it, Sew it, Grow it Auction 19 Member Information 20 Member Benefits 21 Wally Conway 22 Monthly Statistics 23 June Preview Staff Contact Information 24 BOR PUBLIC WEBSITE: www.stjohnsrealtors.com

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ST AUGUSTINE & ST JOHNS COUNTY BOARD OF REALTORS AND MULTIPLE LISTING SERICE, INC. MAY 2012 BOR FORWARD NEWSLETTER

TRANSCRIPT

Page 1: MAY 2012 BOR FORWARD NEWSLETTER

ST

A

UG

US

TI

NE

amp S

T J

OH

NS

C

OU

NT

Y

B

OA

RD

O

F R

EA

LT

OR

Sreg

M A Y 2 0 1 2

VOLUME 5 ISSUE 5

B O R F O R W A R D

I N S I D E T H I S I S S U E

Officers amp Directors 2

Calendar 3

REALTORAffiliate 4

New Members 5

May Events 6-7

Builder Council News 8

Go Green 9

Tech Tip 10

Mediation Training 11

NAR Article 12

SAFE Article 13

Make it Bake it Sew it

Grow it Auction Pictures

14-17

2012 Hurricane Season 18-19

Make it Bake it Sew it

Grow it Auction

19

Member Information 20

Member Benefits

21

Wally Conway 22

Monthly Statistics 23

June Preview

Staff Contact

Information

24

BOR PUBLIC WEBSITE wwwstjohnsrealtorscom

Page 2 B O R F O R W A R D

BOARD OF REALTORSreg

Roy Barnes Jr PRESIDENT St Augustine Realty (O) 824-3331 (F) 825-2685 (C ) 669-1430 rbarnes4bellsouthnet Andrew Birchall PRESIDENT-ELECT St Augustine Realty (O) 824-3331 (F) 825-2685 (C ) 392-3362 andrewbirchallbellsouthnet Winston Burrell - SECRETARY Coldwell Banker Premier Properties (O) 471-4204 (F) 471-4216 (C ) 669-6585 winstonburrellcoldwellbankercom

Gene Johnson ndash TREASURER Watson Realty (US1) O) 797-8600 (F) 797-8606 (C ) 710-1090

teamjohnsonwatsonrealtycorpcom

DIRECTORS Roberta Odom (1)

ReMax 100 Realty (O) 461-9500 (F) 461-9501 (C ) 466-0114

propertybybertaaolcom Edward Paucek (1) Moses Creek Realty (C ) 669-6422 blackstargroupcomcastnet Bill Thew (1) Olde Carriage Realty (O) 824-4500 (F) 824-6866(C ) 347-6736 billthewbellsouthnet

Gayle Logan (2) Watson Realty (A1A)

(O) 461-9066 (F) 461-9925 (C) 669-2778

gmloganaugcom

Judi Schuyler (2) Coldwell Banker Premier Properties (O) 471-4204 (F) 471-4216 (C ) 669-0788

judisevenbellsouthnet

Sean Hess (2)

St Augustine Team Realty

(O) 825-0099 (F) 513-9264 (C ) 386-8327

seanseanhesscom

Chuck Pacetti PAST-PRESIDENT Homestar Pacetti Realty (O) 827-0600 (F) 819-9907 (C ) 669-5000 chuckpacetticomcastnet Dirk Schroeder Ex-Officio

Century 21- St Augustine Properties

(O) 797-6000 (F) 797-7963 (C ) 540-2360

c21staugaolcom

Victor J Raymos Ex-officio

(O) 829-8738 (F) 823-9512 (C) 505-220-8683

aestjohnsrealtorsorg

MULTIPLE LISTING SERVICE INC Dirk Schroeder PRESIDENT Century 21- St Augustine Properties (O) 797-6000 (F) 797-7963 (C ) 540-2360 c21staugaolcom Katherine Delaney PRESIDENT- ELECT Watson Realty (US1) (O) 797-8600 (F) 797-8606 (C ) 669-2115 Kdelaney13bellsouthnet Robert West ndash SECRETARY Coldwell Banker Premier Properties (O) 471-4204 (F) 471-4216 (C ) 814-2006 robthepremierpropertiescom Ian Edmonson PA - TREASURER Edmonson amp Associates Real Estate Inc (O) 827-0722 (F) 638-4746 (C) 315-0997 ianedmonsonassoccom

DIRECTORS Ron Barry (1)

St Augustine Team Realty (O) 825-0099 (F) 513-9264 (C ) 501-2424

realestatebyronaolcom Paula Silberberg (1) Watson Realty (A1A) (O) 461-9066 (F) 461-9925 (C ) 687-8803 psilberbergwatsonrealtycorpcom Gail Jones (2) St Augustine Realty (O) 824-3331 (F) 825-2685 (C ) 501-7444 gjones4bellsouthnet

Ann King (2) Prudential Network Realty (O) 827-0722 (F) 638-4746 (C) 806-3865

annkingprunetcom

Andrew Birchall PAST PRESIDENT

St Augustine Realty

(O) 824-3331 (F) 825-2685 (C ) 392-3362

andrewbirchallbellsouthnet

Roy Barnes Jr Ex-Officio St Augustine Realty (O) 824-3331 (F) 825-2685 (C ) 669-1430 rbarnes4bellsouthnet Victor J Raymos Ex-officio

(O) 829-8738 (F) 823-9512 (C) 505-2208683

aestjohnsrealtorsorg

2012 ST AUGUSTINE amp ST JOHNS COUNTY BOARD OF REALTORSreg

AND MULTIPLE LISTING SERVICE INCBOARD OFFICERS amp DIRECTORS

Page 3 V O L U M E 5 I S S U E 5

S C H E D U L E O F E V E N T S

1stmdash RPAC Committee 12pm

2ndmdashCommercial Committee

830am

Technology Committee

930am

4thmdashCode of Ethics 3CE 9am

7thmdashEducation Committee

9am

8thmdash RPAC Committee 12pm

9thmdash Affiliate Committee

9am

11thmdashAfter the Contract

9am-4pm

15thmdashMLS Training 1pm

16thmdashPublic Relations

Committee 930am

17thmdashListing Agreement 9am

18thmdashFinance 12pm

23rdmdashMLS Board Meeting

12pm

24thmdashVacant Land 9am

Board Meeting 12pm

25thmdashBoard

Orientation 9am

28thmdashCLOSED IN

OBSERVANCE OF

MEMORIAL DAY

29thmdashInnoVia 2 130pm

30thmdashMobile Hookups User

Group 930am

31stmdashiCE Webinar ldquoConflict

Resolution for Realtorsrdquo 3CE

9am

Sun Mon Tue Wed Thu Fri Sat

1 2 3

4 5

6

Full Moon

7 8

9 10 11 12

Nurses Day

13

14

15

16

17 18 19

20

21 22

23 24

25 26

27

28

29 30 31

MAY 2012

Birthstone Emerald Flower Lily-of-the-Valley and Hawthorne

Astrological Signs Taurus April 20 - May 20 Gemini May 21 - June 20

Real success

is finding

your

lifework in

the work

that

you love

R E A L T O R reg S P O T L I G H T ndash J E F F M E T C A L F

W A T S O N - U S 1

A F F I L I A T E S P O T L I G H T ndash M I C K D O L A N

A M E R I C A N H O M E W A R R A N T Y

Page 4 B O R F O R W A R D

new hometown of St Augustine took him to many places and allowed him to meet many amazing people After seeing what forty of the fifty states have to offer hes made his decision This is the place to call home Jeff has been active in the Boy Scouts of America since 1998 and is currently a Unit Commissioner in charge of supervising 3 troops locally He has also volunteered with the Civil Air Patrol by providing Emergency Locator Transmitter training to the cadets responsible for locating downed aircraft in the event of an emergency During his downtime he enjoys flying recreationally riding motorcycles playing guitar amp piano and exploring beachfront towns with his girlfriend Ashleigh and their rescued American Bulldog Dexter Jeff looks forward to a long successful career in real estate with Mr Watson and his whole team behind him every step of the way

He can be reached by email at JeffRealty2Realitycom or by phone at (904)495-0115

Jeff Metcalf has dreamt of a career in real estate for the last ten years He finally made that dream a reality by attending the Watson School of Real Estate in August of 2011 and obtaining his Florida Real Estate License in October of the same year He joined the Watson Realty Corp family immediately after and is currently a Sales Associate under Dianne Pittman at the Watson Realty Corp office located at 3505 US 1 South in St Augustine FL Jeff is very good at spreading the word about the history and natural beauty in this part of the state but he hasnt always been lucky enough to call Florida his home He grew up in a small town just outside of Chicago Illinois After obtaining his pilots license at Southern Illinois Universitys Flight School in Carbondale Illinois he joined the United States Air Force and was relocated to Oklahoma City Oklahoma When he got out of the Air Force he decided to fulfill one of his lifelong dreams of living in Florida He has now been a resident of this great state for over 6 years and he can honestly say he will never leave The road he traveled on his way to his

The St Augustine and St Johns Board of

Realtors has an incredible group of

affiliates For the month of May we are

going to acknowledge the only home

warranty member First American

Home Warranty ndash Mick Dolan

Do you remember Cabbage Patch Kids

Magnum PI or when stamps were 20

cents This would be around the year

1984 This is also the first year First

American Home Warranty came out

with their first product This segment

of First American with experience

dating back to 1889 has evolved into

the most financially stable home

warranty in the industry

Why Buy a Home Warranty A home

warranty helps protect your

investment while you enjoy your

home While a home warranty cannot

prevent systems and appliances from

failing it can save you money on

costly covered repairs and

replacements

If you would like to learn more call

on your local representative

Mick Dolan Mobile 904-718-3685

Email mdolanfirstamcom

Mick is in his third year with First

American and would be happy to

answer any of your questions and

place orders Keep in mind existing

homes including rental properties

can add coverage any time as well

Jeff Metcalf

Making Realty a

Reality

Mick Dolan

Northeast Florida Area

Manager

Mobile Phone (904) 718-3685

Email

mdolanfirstamcom

Page 5 V O L U M E 5 I S S U E 5

M A R C H N E W M E M B E R S

TERESA R RUEN REMAX 100

Join Date 03012012 (Primary BORPrimary MLS)

RICHARD WHITE EDMONSON REAL ESTATE amp ASSOC

Join Date 03012012 (Primary BORPrimary MLS)

MARYANN BAETZ REMAX COAST 2 COAST

Join Date 03052012 (Primary BORPrimary MLS)

KAREN MORAN ENDLESS SUMMER REALTY

Join Date 03072012 (Primary BORPrimary MLS)

MARGARET A MILLER (MAGGIE) FLORIDA HOMES REALTY amp MORTGAGE

Join Date 03122012 (Primary BORPrimary MLS)

JEFF WILDERS ACTION HEATING amp AIR CONDITIONING

Join Date 03142012 (Affiliate)

PATTI STOVER ACTION HEATING amp AIR CONDITIONING

Join Date 03142012 (Affiliate)

ROBIN WILSON ROBIN WILSON INSURANCE COMP

Join Date 03202012 (Affiliate)

TAFIE LOMBARD ROBIN WILSON INSURANCE COMP

Join Date 03202012 (Affiliate)

ROBERT J STEINER EDMONSON amp ASSOCIATES REAL EST

Join Date 03212012 (Primary BORPrimary MLS)

J U N E E V E N T S I N S T A U G U S T I N E

Page 6 B O R F O R W A R D

Changing of the Guard Saturday Night Nightly changing of the guard in St Augustine a Spanish military

tradition will be re-enacted at 7pm each Saturday through Sept 3 in front of the Government House in the

Plaza de la Constitution

First Friday ArtWalk (Every Month 2012) - Self-guided walking tour of numerous art galleries 5p-9p (904)

829-0065 visit staugustinegalleriescom

(Jun 2) Drakes Raid Conducted by the Historic Florida Militia the re-enactment provides an up-close look

at what it was like for St Augustine residents to defend their city against overwhelming odds On June 2nd

2012 in the 26th reenactment of Sir Francis Drakersquos Raid on old San Agustiacuten During the day (June 4th) a

16th century-style military encampment will be open to the public at the Fountain of Youth Park and will play

host to drills demonstrations and living history interpretation from 1000 AM to 500 PM The reenact-

ment of the sacking and burning of the town will commence Saturday evening at 700 PM in the old city

beginning at the Old City Gates and ending in the Plaza This military display is intended to symbolically

commemorate the temporary abandonment of the city of St Augustine by Spanish colonial forces After

the town was looted and burned by Drakersquos men the Spanish returned to rebuild upon the same streets

you walk on today

(Jun 2) The 14th annual Every Womanrsquos Arts amp Crafts Summer festival will be from 10 am to 5 pm at the

St Johns County Ocean Pier Pavilion 350 A1A Beach Blvd St Augustine Beach A call for arts and crafts

handmade by women of all ages is open

Go to wwweverywomansartcom or call LaDonna Eastman event organizer at 669-2260 The event will

feature paintings ceramics pottery crochet embroidery candles soaps textiles handbags photography

and more The free event is open to the public with limited parking available in the pier parking lot

(Jun 7) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attend-

ing are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Bob amp

Jolinersquos Friends of Mine Band Info (904)825-1004 Concert in the Plaza

(Jun 8) ZZ Top Gretchen Wilson and 3 Doors Down Perform at St Augustine Amphitheatre June 8 2012

630pm Enjoy a lively performance by legendary rockers ZZ Top Known for their trademark chest length

beards and sunglasses and tunes like Cheap Sunglasses and Sharp Dressed Man ZZ Top will be joined by

3 Doors Down and Grammy award winning country artist Gretchen Wilson

The performance will take place at 630 pm at the St Augustine Amphitheatre located at 1640 A1A in St

Augustine Tickets range from $4950 to $12450

(Jun 14-17) King Buster Classic More than 400 boats participate in the premiere Southern Kingfish com-

petition of the year St Augustine Municipal Marina located at Avenida Menendez and the Bridge of Lions

Info (904)280-4622 Kingbuster 400

Page 7 V O L U M E 5 I S S U E 5

(Jun 14) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending

are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Big Pineapple

Info (904)825-1004 Concert in the Plaza

(June 17) Fathers Day Weekend Treat Dad to a Golf and Romantic BampB Getaway

(Jun 21) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending

are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Mid-Life Crisis

Info (904)825-1004 Concert in the Plaza

(Jun 24) Marineland Kayaking Tours Have fun and learn about the coastal environment while paddling through the most unique setting for kayaking in Northeast Florida -- Marineland Dolphin Adventure This kayak trip is perfectly timed with the tides to ensure hours of relaxing exploration making kayaking accessible for ages 6 and up (Call for times) This eco-educational experience is made possible through partnerships between Ripple Effect Ecotours Marineland and UFs Whitney Laboratory for Marine Bioscience Location Marineland - Whitney Lab Docks Hours Call to check for times based on tides Admission $55 per person

includes free admission to the Marineland Dolphin Adventure

(Jun 25-26) Greek Landing Day Festival Sponsored by St Photios Natl Greek Orthodox Shrine Celebrate the

arrival of the first colony of Greeks in N America (904)829-8205 Greek Landing Day Festival

(Jun 28) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending

are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Lightly Salted

Info (904)825-1004 Concert in the Plaza

(Jun 29) Ringo Starr and His All Starr Band Perform at St Augustine Amphitheatre June 29 2012 7pm

Ringo Starr and his All Starr Band will return to the stage at St Augustine Amphitheatre New to the All Starrs

are Steve Lukather (Toto) and Gregg Rolie (Santana amp Journey) who will join All Starr alumni Richard Page

Todd Rundgren Mark Rivera and Gregg Bissonette The performance will include a jukebox worth of All Starr

hits such as Rosanna Broken Wings Hello Itrsquos Me Black Magic Woman v and from Starrrsquos just released

17th solo record Ringo 2012 (Hip-OUme) The performance will start at 7pm Tickets are $29 $49 $64

$79 and $124 The St Augustine Amphitheatre is located at 1640 A1A in St Augustine

J U N E E V E N T S I N S T A U G U S T I N E

S T J O H N S B U I L D E R S C O U N C I L

Page 8 B O R F O R W A R D

wwwstjohnsbuilderscouncilcom

Ed amp Ellie Paucek enjoying the weigh-in

2012 St Johns Builders Council 4th Annual Fishing Tournament

The St Johns Builders Council held their 4th Annual Fishing Tournament benefiting Habitat

for Humanity on April 14th at the Northeast Florida Marlin Association at Camachee Cove

30 boats launched to compete for the heaviest Redfish Trout and Flounder

SJBC would like to thank all the Captainrsquos Anglers Sponsors and volunteers that participated to make their fishing tournament a success

WINNING FISH ndash ANGLERS

R E D F I S H

$500 - 1ST Place - Allen Rash ndash Ferguson Enterprises

$300 - 2nd Place - Doug Wenzel ndash Bonded Builders Home Warranty

$200 - 3rd Place - Jeff Ferguson ndash Drees Homes

T R O U T

$500 - 1st Place ndash Mike Jenkins ndash Jenkins Heating amp Air Team 1

$300 - 2nd Place ndash Dustin Wickham ndash Jenkins Heating amp Air Team 2

$200 - 3rd Place ndash David Higdon ndash David Higdon Concrete

F L O U N D E R

$500 - 1st Place ndash David Liebowitz ndash Climate Masters Heating amp Air

$300 - 2nd Place ndash Dennis Ginder ndash Landon Homes

$200 - 3rd Place ndash Ferguson Enterprises ndash Mandy Bouton

T R I P L E C H A L L E N G E ndash B O A T T O T A L H E A V I E S T W E I G H T O F A L L 3 C A T E G O R I E S

$1000 - 1ST Place ndash Landon Homes ndash Captain Rob Bennett

$600 - 2nd Place ndash Panel-Tek ndash Captain Larry Miniard

Bringing in the fish Preparing the smoked pork and ribs Nice fish

Jenkins Heating and Air

HERE COMES THE SUN

Repetition is the key to under-

standing - which is why we are re-

minding you to protect yourself

from excessive exposure to the

ultraviolet rays (UV) of the sun Ex-

posure to UV radiation has increased over the years due to

the depletion of the ozone layer a naturally-occurring gas

that filters the suns UV radiation For some people overex-

posure to UV rays can lead to skin cancer cataracts and

weakened immune systems To protect against sun-related

damage follow these rules

Wear those shades Sunglasses that provide 99-

100 of UVA and UVB protection greatly reduce

sun exposure that can lead to cataracts and other

eye damage Be sure to check the label when buy-

ing sunglasses to make sure they have proper UV

protection

Lather on the sunscreen Use a sunscreen with

Sun Protection Factor (SPF) of at least 15 Apply it

liberally to all exposed areas of your body particu-

larly your ears face back and neck Reapply every

2 hours when working playing or exercising out-

doors even waterproof sunscreen can come off

when you towel off sweat or water

Listen to the weather reports The UV Index devel-

oped by the National Weather Service and the Envi-

ronmental Protection Agency provides a forecast

of the expected risk of overexposure to the sun and

indicates the degree of caution that you should

take when working playing or exercising outdoors

Weather predictions in print and broadcast media

announce the UV Index daily

Stay clear of the midday sun as much as possi-

ble The suns UV rays are strongest between 10

am and 4 pm If youre spending the day at the

beach take refuge under a beach umbrella during

those hours when the suns rays are most intense

Dress Up Wear light long-sleeved shirts and ankle-

length pants if youre going to be out in the sun for

long periods of time and youd rather not wear sun-

screen A wide brimmed hat will shade your face

neck ears and eyes

Making Fleas Flee amp

Ticks Take Off

Every spring and summer fleas and ticks cause misery to people and animals On pets they can spread disease and para-sitic infections Then once theyre bored with frolicking in fur they may decide to

feast on you Ouch

How do you get rid of them - without harming your pet your

family or the planet Here are some tips

Most commercial flea and tick sprays contain

carbaryl which works by attacking pests nerv-

ous systems But carbaryl also can harm devel-

oping fetuses in both animals and humans

Fortunately there are less-toxic alternatives

For example some pesticides contain pyrethrin

a natural ingredient made from chrysanthe-

mums It works just as well though it still should

be used with care

Many pesticides dont affect insects eggs and

larvae which represent 95 of the flea popula-

tion That may require a kind of pesticide called

a growth regulator They keep eggs from

becoming adults

Another way to keep fleas off pets is to add gar-

lic and brewers yeast to pets meals which

makes pets taste bad to bugs Many such prod-

ucts are sold in pet supply stores But pets may

need to take these remedies for several weeks

before they work

Dont overlook the basics Keep your pet

clean Use a fine-toothed flea comb on your pet

to remove existing fleas And dont forget to dust

and vacuum regularly Fleas simply hate clean

homes

(NOT SO FUN) FACT For every flea found on your pet there

may be as many as 100 more lurking nearby

Page 9 V O L U M E 5 I S S U E 5

G O G R E E N S P R I N G T I P S

You do a lot of work to drive traffic to your Web site Blogging social media SEO pay-

per-click ads postcard campaigns drip messaging hellip all of that can be overwhelming

and some of those things can take up a fair amount of your time and money

The biggest problem with that investment is this Many visitors who land on your site

once via those methods never come back Well now therersquos a way where you can

follow up with your site visitors to remind them of your services and even qualify

those leads as you do so The amazing thing is itrsquos very easy to do and costs far less

than you think

How Retargeting Works

Humans are creatures of habit We seek information using certain guidelines or pa-

rameters And when there is something wersquore interested in we tend to notice things

that relate to that item more readily So letrsquos say that yoursquore considering buying a

house You search for information on the Web using some term like ldquobuying a home in

______rdquo (fill in the blank with a geographic location) You get a list of real estate Web

sites and will probably click on the first few before wondering what other resources

you can find and try a different search perhaps ending up on say Realtorcom

Now consider this Yoursquore starting to search around the Web with that phrase when

you suddenly see an online ad offering a custom luxury tour of a neighborhood you

were just considering or perhaps the ability to get greater details on a house you were

interested in Coincidence Nope Retargeting

Because of your cookies search engines can track every single place you visit on the

Internet Google also has a vast network of advertisers and they get paid only when

someone clicks on one of those ads So by combining these two pieces of information

Google has the ability to present specific ads to select people who have already shown

an interest in that particular service or product thus increasing the likelihood the

audience will click through You can leverage this for your site and business by devel-

oping targeted ads that present tempting offers to entice the lead to return and en-

gage with you

Implementing a Retargeting Campaign

Firstly you need to understand there are two different ways you can garner an audi-

ence for retargeting The strongest by far is building your own list This happens over

time as people visit your site and are naturally tracked by their cookies In this situa-

tion you already know not only that theyrsquore generally interested in real estate but also

that there are specific kinds of properties they want

The second way is to use a ldquopreset audiencerdquo which goes by established preferences

based on browsing history mdash for example Web users who like horses mdash in a certain

geographic region as well as an expressed an interest in real estate This second

method is not quite as accurate as the first but it does allow you to get started right

away

Next step is to develop your ads You must have a variety of them because if your

audience sees the same thing getting shoved in their faces over and over again

theyrsquore going to be more irritated than persuaded A templated ad builder is available

or you can have a designer customize and upload them By the way ever notice that

ads are different sizes at different places on some Web pages One may be a banner

across the page another a little box in the corner and so on Yoursquoll need to have your

ads created in all these sizes because Google will select ads that fit the available

space

You can control all aspects of your ads including your budget the number of impres-

sions the campaignrsquos termination point and so on You can set your ads to display

according to certain keywords or even specific Web sites You can even control what

they see when they get to your site which means you can motivate them immediately

For example here is Progressive Insur-

ancersquos general site

Obviously you see navigation multiple offers and all kinds of additional information

Now look at what we get after clicking on a retargeted ad

No navigation no offers One purpose and one purpose only Follow the three

easy steps Note also that the box she is holding says ldquoAutordquo on it because I

searched using the keywords ldquocar insurancerdquo I repeated this exercise using

ldquohouse insurancerdquo and in the image she was holding two stacked boxes you

guessed it mdash one labeled ldquoHomeownersrdquo and the second ldquoAutordquo So you can very

simply drop your retargeted lead directly on the landing page for the offer you

present Donrsquot make them think about it

After launching you will want the ads to run for a couple of months until you

saturate your market then swap them out It can still be the same offer mind

you mdash just a different way of presenting it For example you may start out with an

ad offering a ldquoNo Commitment CMArdquo then go to ldquoSee Recent Sales in Your

Neighborhoodrdquo then swap to ldquoCheck Out Detailed Market Datardquo

Home Much Does Retargeting Cost

So you can follow up with warm leads on a consistent basis over a long period of

time with a single effort of setting up a couple of ads This has got to be yet an-

other major investment right Actually it costs less than the standard PPC cam-

paign

To determine the cost of an ad you have to balance the per-click payment

against its quality score On the basic level Google determines the quality score

by the number of times a given ad is displayed (an impression) and the number

of people who respond to it If the ad has too low a quality score Google will shut

it down because the ad is not making money On the other hand if people are

clicking through but still not engaging itrsquos not worth any amount of money yoursquore

paying and you need to revise the ad

Now letrsquos look at a return on investment Studies show it takes an average of

seven touches for someone to engage with a site If you are paying $4 per click

to get a visitor to your site using PPC ads but only two out of 100 visitors actually

engage with your site thatrsquos $392 lost Now if you can pay a fraction of that to

retarget those other 98 visitors over a period of weeks or months you vastly

increase your exposure and the chances of those warm leads returning thereby

increasing your return on the initial investment

In the end retargeting comes out looking better Standard PPC is triggered by

keyword searches which give you a ldquobest guessrdquo but donrsquot necessarily identify

any specific need On the other hand retargeting is based in the actual content

the user elects to view which is a far more accurate gauge So Google charges

less based on the likelihood being much higher of someone clicking on a retar-

geted ad versus a generalized PPC ad

Best Practices for Successful Retargeted Ads

As always there are a few guidelines you should follow when creating and

launching your campaign

Make sure your ad shows on related sites A guy shopping for lingerie for his

wife on Victoriarsquos Secretrsquos site is not thinking about real estate Donrsquot waste your

time and money displaying your ad to him Be sure your keywords are specific

enough that only sites related to real estate are used

Donrsquot make it easy for your competition Donrsquot show paid ads on your blog or

site You cannot control what ads Google shows on your site and it would be

mighty embarrassing to have a competitor stealing your leads

Follow good marketing practices As always your ads should focus on benefits

first and foremost mdash have big headlines and a strong call to action

Give rsquoem what they want Few things are more frustrating to a visitor than hav-

ing to search for the promised information If your ad offers a specific product or

service make sure the link takes them directly there not to your home page The

whole point of this is to channel them into your ldquoclick funnelrdquo

Although some companies have been using retargeting for quite some time it is

becoming more prevalent When used strategically and judiciously this long-term

method of marketing to potential online clients has shown itself to have real

potential Go here to find out more about how to get started

T E C H N O L O G Y C O M M I T T E E ldquo T E C H T I P rdquo

R E T A R G E T S I T E V I S I T O R S T O C O N V E R T L E A D S

Page 10 B O R F O R W A R D

Page 11 V O L U M E 5 I S S U E 5

Page 12 N E W S L E T T E R T I T L E

Page 13 V O L U M E 5 I S S U E 5

A N D R E W W O O T E N S A F E A R T I C L E

REALTORreg Safety for 2012

For the remainder of this year (with the exception of extenuating circumstances) we will focus our newsletters on tips from our 2012 REALTOR

reg Safety Guide The 2012 REALTOR

reg Safety Guide will be coming to you soon at no charge

We are currently in process of updating the information and format

This newsletter is going to focus on the state of our industry today This information is not meant to scare you but to in-form you so you can better prepare yourself and become more aware as you go about doing the everyday tasks of your job

Current REALTORreg Crime Statistics

There were eleven confirmed real estate murders in 2011 With attacks rapes murders and suicides 2011 was the most violent year in the real estate industry

In 2011

The majority of attacks on real estate professionals occurred in the afternoons on Thursday or Friday

Nearly 30 of attack victims were men

Most attacks did not occur inside major metro areas

Guns were used roughly 50 of the time in attacks

Robbery was the intention going into the attack but frequently resulted in a shooting

Unfortunately there is no face of a standard victim no face of a standard attacker and no common theme between many attacks The only common threads between these attacks are (1) there is no common thread everyone is equally vulnerable and (2) many lives have been altered as people have lost loved ones or have been attacked

Safety First Due to our frequent contact with unfamiliar people in private locations real estate profes-sionals face more on-the-job risks than many other business professionals One way to avoid a potential attack before it happens is to trust your instincts Your intuition combined with your common sense can help get you out of trouble For example you are working an open house and a person enters

We are all busy and preoccupied with work family and friends But dont let our busyness keep us from staying safe By following some simple techniques and taking time to stop and look around we can drastically decrease the chances of becoming victims For more tips tools and information please visit the resource page on our website wwwjustbesafecom

Page 14 B O R F O R W A R D

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Page 15 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Right

Roy O Barnes Jr

Board President

presents John Bailey

with the Realtor

Emeritus Award

Left

Maria Gelinas introduces

RMG Mortgagehellip

Rod Gelinas Owner

Bernardo Rojas amp

Casey Marshall

Page 16 B O R F O R W A R D

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

The Pledge of Allegiance

Recognizing Committee Members

Victor J Raymosmdash AECEO

Victor J Raymos addressing the Members

Roy O Barnes Jr Board President

Terry Pacettindash Auctioneer Extraordinaire

Diane Vespucci lending a helping hand

Linda McNett amp Joan Scop selling Board cookbooks

Page 17 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Sara Gross Florida Realtors-Public Policy amp

Victor J Raymos AECEO

Standing Deborah Link Seymoine Schmidt amp Bill Crosby

Seated Rob West amp Ted Smith

Judi Schuyler amp Marjorie Taylor

Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci

Gayle Logan Roberta Odom amp Carol Tunis

Tracy Glochau

Janine Rinderknecht

amp Dave Hall

2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E

Page 18 B O R F O R W A R D

Before a Hurricane Is Out There

Create a written emergency preparedness and action plan for your family and business

Visit your insurance agent now Review insurance coverage for your home and business

and the contents Determine your flood insurance eligibility - homeowners insurance

typically does not cover flood damage

Buy plywood or shutters for protecting windows Trim trees to lessen flying debris

Find out if you live in a hurricane evacuation zone by contacting your local emergency

management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or

if you live in a high-rise building

Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you

can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets

Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-

hood if you cannot return home

Test emergency equipment such as generators and flashlights

Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage

Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you

wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable

Hurricane Survival Kit

Essential Items

During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the

roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely

self-sufficient during that period

Here are some of the most critical supplies to have on hand well before a hurricane threatens

At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)

Non-perishable food

Formula diapers and other baby supplies

Manual can opener

First aid kit

Prescription and non-prescription medicines

Toiletries

Cell phones and battery-powered cell phone chargers

Battery-powered radios and flashlights

Plenty of batteries

Extra cash

Blankets sleeping bags books and games (especially if evacuating)

Page 19 B O R F O R W A R D

Take Action

When a Hurricane Threatens

Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-

fected by the storm about your whereabouts

No later than when a watch is issued

Fill vehicles with gas

Get extra cash

Fill prescriptions

For mobile homes secure tie-downs and prepare to evacuate when ordered

Bring in loose objects from outside

Prepare to secure all windows with shutters or plywood

No later than when a warning is issued

Secure all windows with shutters or plywood

Place valuables and important papers in a waterproof container and store on highest floor of home

If you are told to evacuate

Follow all instructions from local officials and leave immediately when told to do so

Bring emergency supplies listed above

Bring copies of important papers such as insurance policies and list and photos of your homersquos contents

Bring blankets sleeping bags books and games

Unplug appliances turn off electricity and main water valve

Lock windows and doors of your home

Go

If you are not told to evacuate

Stay at home Leave the roads available for those who must evacuate

Clean bathtub with bleach fill with water for washing and flushing (not drinking)

Set fridge to maximum cold and keep closed

Turn off utilities if told to do so by local officials

During a Hurricane

Go to an interior room on the lowest level of the structure in which yoursquore taking shelter

Stay away from windows and doors even though theyrsquore covered with shutters or plywood

During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture

Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short

period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived

After a Hurricane

Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often

difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a

downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such

as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-

ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated

carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard

Page 20 B O R F O R W A R D

A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H

D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R

B R O K E R T O S E E W H A T Y O U O W E

R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E

I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D

I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y

S E R V I C E W I L L B E M A D E I N A C T I V E

T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A

$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T

Drop off your payment at the Board office or

you can pay over the phone call 904-829-8738

The Education Committee is happy to welcome Tanya Liebal to the group

The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their

assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year

Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or

donated items

Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder

all proceeds will benefit our communityrsquos children through scholarships

The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend

54 Code of Ethics (3CE) at 9AM

511 After the Contract at 9AM-4PM

515 MLS training at 1PM-3PM

517 Listing Agreement at 9AM

524 Vacant Land Contract at 9AM-12AM

525 Board Orientation at 9AM (required for all new members)

529 Intermediate Innovia at 130PM-330PM

530 Mobile Hookups Userrsquos Group 930AM-1030AM

531 Conflict Resolution for Realtors (3CE) at 1PM

Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come

and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions

If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron

Barry at 904-501-2424

E D U C A T I O N C O M M I T T E E N E W S

M E M B E R B E N E F I T S

Page 21 V O L U M E 5 I S S U E 5

Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on

WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065

Page 22 B O R F O R W A R D

HomePro Inspections is your go-to source for agent liability reduction and customer peace of

mind Infrared technology separates the professionals from the pretenders in the home inspec-

tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade

Package Call for your 5 Star Inspection today ndash 904-268-8211

Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC

instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of

The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up

Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or

Amazoncom Book Wally for your next speaking event today

HomePro Inspections

is your best source for agent liability reduction and

client peace of mind Your clientrsquos one stop for

Environmental Testing (mold radon water lead paint meth

lab) Wind Mitigation Evaluations

Chinese Drywall Assessments Insurance Inspections

Energy Audits Home Inspections Termite Reports Construc-

tion Consultations Infrared Moisture Instruction

Investigations and More

904-268-8211

GoHomeProcom

stantly see the cost to operate that device

The OWL also gives you cost and consumption by day as

well as weekly monthly and annual costs This thing is

fast and fun And it makes it easy to choose how best to

save based on your exact consumption habits

When I brought the OWL into my office it was met with

mixed reactions For sure my staff is accustomed to my

frugal consumption habits but now with the OWL they

were able to see instantly the cost of every action And

the real savings of simply turning off what was not in use

The most profound discovery was Amie in my front office

discovering that the small space heater she was using

under her desk to warm her feet was consuming and

costing as much as the heat pump that heats the whole

office She has seen the ill of her ways and abandoned

the under desk space heater No doubt the computer

that was also under the desk is also grateful at the re-

moval of the space heater

There really is a positive return when you increase your

insulation upgrade your heat pump or install a solar wa-

ter heater - you bet there is The OWL will never make

your home more efficient BUT it will make YOU more

efficient And when you do make energy related up-

grades in your home you will reap even greater rewards

with the help of your own efficient behaviors

Want to easily and instantly manage your energy con-

sumption It all starts with measurement

(NOTE Ive become so impressed with the OWL that HomePro now offers it

for sale and well install it for free during an energy audit Call to book your

energy audit today 904-268-8211)

Therersquos an old adage that states ldquoYou cannot manage

what you do not measurerdquo

When it comes to lowering your electric bill measuring

your electric consumption is a fantastic way to reduce

your electric expense even without the expense of fancy

home improvement

Now you might make the argument that your electric

consumption is already being measured at the meter

While thatrsquos true you donrsquot see that consumption until

your bill arrives a month or more AFTER the consump-

tion has already happened Too late to manage that bill

all you can try to manage is how to pay the bill

But before you can easily manage your consumption

you must have an easy way to measure your consump-

tion And you must be able to see it happen as it hap-

pens You could stand and stare at your electric meter

while a friend or family meter switched items in your

home off and on But truth be told even an energy effi-

ciency nut like me will not work THAT hard

No what I wanted was something simple that would

make it a game to save energy and money

My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget

plugs directly into your wall outlet and then you plug the

device to be measured into the Kill-A-Watt-EZ After the

device being measured has been in use for a few hours

the Kill-A-Watt-EZ calculates the cost to run your device

on a per hour day week month and annual basis Kind

of fun and a great way to begin understanding what it

really costs to operate each item in your home

Using the Kill-A-Watt-EZ I discovered that television con-

sumed $5216 of electric per year and that my coffee

maker was costing me $257 each year Irsquove now meas-

ured most every piece of equipment in my home as well

as my office You can purchase your own Kill-A-Watt-EZ

for about $30 from many big box stores

I ultimately found it was taking a lot of time to get a

reading from the Kill-A-Watt-EZ plugged into each piece

of equipment in my home and office so I began the

search for an easier way to continually monitor my con-

sumption

Thatrsquos when I found The OWL The OWL is a wireless

monitor that shows how much electricity you are using

at any given instant (installs into your electrical panel)

As each item in your home switches on you can in-

Page 23 V O L U M E 5 I S S U E 5

A P R I L S T A T I S T I C S

St Aug amp St Johns Monthly Statistics Report

04012012-04302012

Compiled on May 2nd

Apr-12 Apr-11 41-302011 - 41-

302012 YTD 2012 YTD 2011 YTD 2011-12

Residential

New Listings 316 349 -945 1444 1398 329

Sold Listings 233 226 309 795 759 474

Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282

Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182

Avg Day on Market 157 150 508 167 155 778

Lots and Land

New Listings 63 76 -1710 286 304 -592

Sold Listings 20 22 -909 83 66 2575

Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219

Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078

Avg Day on Market 376 239 5777 320 200 5963

CommercialIndustrial

New Listings 6 11 -4545 46 51 -980

Sold Listings 2 4 -50 8 13 -3846

Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720

Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420

Avg Day on Market 375 277 3562 308 192 6041

Multi-Family

New Listings 6 12 -50 15 31 -5161

Sold Listings 1 6 -8333 9 12 -25

Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431

Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575

Avg Day on Market 454 245 8505 284 183 5492

Total

New Listings 392 448 -1250 1792 1784 045

Sold Listings 256 258 077 895 850 529

Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117

Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390

Avg Day on Market 177 162 979 183 159 1517

Search Criteria

Date Start 412012 Date End 4302012

ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JUNE 2012 PREVIEW

4th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

6th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

8th FRBAR-1 3CE 900AM

13th AFFILIATE COMMITTEE 900AM

13-14th MEDIATION TRAINING 11CE 830-430PM

15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM

19th FINANCE COMMITTEE 1200PM

MLS TRAINING 100PM

20th PUBLIC RELATIONS COMMITTEE 930AM

MLS BOARD MEETING 1200PM

21st BOARD MEETING 1200PM

26th REALIST TRAINING 130PM

29th

DISTRICT 1 CONFERENCE

830AM-

400PM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

MLSEducation SUPRA

NewsletterWebsite Membership

Linda McNett

staffstjohnsrealtorsorg

MembershipWebsiteSUPRA

Committee SupportEducation

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

Page 2: MAY 2012 BOR FORWARD NEWSLETTER

Page 2 B O R F O R W A R D

BOARD OF REALTORSreg

Roy Barnes Jr PRESIDENT St Augustine Realty (O) 824-3331 (F) 825-2685 (C ) 669-1430 rbarnes4bellsouthnet Andrew Birchall PRESIDENT-ELECT St Augustine Realty (O) 824-3331 (F) 825-2685 (C ) 392-3362 andrewbirchallbellsouthnet Winston Burrell - SECRETARY Coldwell Banker Premier Properties (O) 471-4204 (F) 471-4216 (C ) 669-6585 winstonburrellcoldwellbankercom

Gene Johnson ndash TREASURER Watson Realty (US1) O) 797-8600 (F) 797-8606 (C ) 710-1090

teamjohnsonwatsonrealtycorpcom

DIRECTORS Roberta Odom (1)

ReMax 100 Realty (O) 461-9500 (F) 461-9501 (C ) 466-0114

propertybybertaaolcom Edward Paucek (1) Moses Creek Realty (C ) 669-6422 blackstargroupcomcastnet Bill Thew (1) Olde Carriage Realty (O) 824-4500 (F) 824-6866(C ) 347-6736 billthewbellsouthnet

Gayle Logan (2) Watson Realty (A1A)

(O) 461-9066 (F) 461-9925 (C) 669-2778

gmloganaugcom

Judi Schuyler (2) Coldwell Banker Premier Properties (O) 471-4204 (F) 471-4216 (C ) 669-0788

judisevenbellsouthnet

Sean Hess (2)

St Augustine Team Realty

(O) 825-0099 (F) 513-9264 (C ) 386-8327

seanseanhesscom

Chuck Pacetti PAST-PRESIDENT Homestar Pacetti Realty (O) 827-0600 (F) 819-9907 (C ) 669-5000 chuckpacetticomcastnet Dirk Schroeder Ex-Officio

Century 21- St Augustine Properties

(O) 797-6000 (F) 797-7963 (C ) 540-2360

c21staugaolcom

Victor J Raymos Ex-officio

(O) 829-8738 (F) 823-9512 (C) 505-220-8683

aestjohnsrealtorsorg

MULTIPLE LISTING SERVICE INC Dirk Schroeder PRESIDENT Century 21- St Augustine Properties (O) 797-6000 (F) 797-7963 (C ) 540-2360 c21staugaolcom Katherine Delaney PRESIDENT- ELECT Watson Realty (US1) (O) 797-8600 (F) 797-8606 (C ) 669-2115 Kdelaney13bellsouthnet Robert West ndash SECRETARY Coldwell Banker Premier Properties (O) 471-4204 (F) 471-4216 (C ) 814-2006 robthepremierpropertiescom Ian Edmonson PA - TREASURER Edmonson amp Associates Real Estate Inc (O) 827-0722 (F) 638-4746 (C) 315-0997 ianedmonsonassoccom

DIRECTORS Ron Barry (1)

St Augustine Team Realty (O) 825-0099 (F) 513-9264 (C ) 501-2424

realestatebyronaolcom Paula Silberberg (1) Watson Realty (A1A) (O) 461-9066 (F) 461-9925 (C ) 687-8803 psilberbergwatsonrealtycorpcom Gail Jones (2) St Augustine Realty (O) 824-3331 (F) 825-2685 (C ) 501-7444 gjones4bellsouthnet

Ann King (2) Prudential Network Realty (O) 827-0722 (F) 638-4746 (C) 806-3865

annkingprunetcom

Andrew Birchall PAST PRESIDENT

St Augustine Realty

(O) 824-3331 (F) 825-2685 (C ) 392-3362

andrewbirchallbellsouthnet

Roy Barnes Jr Ex-Officio St Augustine Realty (O) 824-3331 (F) 825-2685 (C ) 669-1430 rbarnes4bellsouthnet Victor J Raymos Ex-officio

(O) 829-8738 (F) 823-9512 (C) 505-2208683

aestjohnsrealtorsorg

2012 ST AUGUSTINE amp ST JOHNS COUNTY BOARD OF REALTORSreg

AND MULTIPLE LISTING SERVICE INCBOARD OFFICERS amp DIRECTORS

Page 3 V O L U M E 5 I S S U E 5

S C H E D U L E O F E V E N T S

1stmdash RPAC Committee 12pm

2ndmdashCommercial Committee

830am

Technology Committee

930am

4thmdashCode of Ethics 3CE 9am

7thmdashEducation Committee

9am

8thmdash RPAC Committee 12pm

9thmdash Affiliate Committee

9am

11thmdashAfter the Contract

9am-4pm

15thmdashMLS Training 1pm

16thmdashPublic Relations

Committee 930am

17thmdashListing Agreement 9am

18thmdashFinance 12pm

23rdmdashMLS Board Meeting

12pm

24thmdashVacant Land 9am

Board Meeting 12pm

25thmdashBoard

Orientation 9am

28thmdashCLOSED IN

OBSERVANCE OF

MEMORIAL DAY

29thmdashInnoVia 2 130pm

30thmdashMobile Hookups User

Group 930am

31stmdashiCE Webinar ldquoConflict

Resolution for Realtorsrdquo 3CE

9am

Sun Mon Tue Wed Thu Fri Sat

1 2 3

4 5

6

Full Moon

7 8

9 10 11 12

Nurses Day

13

14

15

16

17 18 19

20

21 22

23 24

25 26

27

28

29 30 31

MAY 2012

Birthstone Emerald Flower Lily-of-the-Valley and Hawthorne

Astrological Signs Taurus April 20 - May 20 Gemini May 21 - June 20

Real success

is finding

your

lifework in

the work

that

you love

R E A L T O R reg S P O T L I G H T ndash J E F F M E T C A L F

W A T S O N - U S 1

A F F I L I A T E S P O T L I G H T ndash M I C K D O L A N

A M E R I C A N H O M E W A R R A N T Y

Page 4 B O R F O R W A R D

new hometown of St Augustine took him to many places and allowed him to meet many amazing people After seeing what forty of the fifty states have to offer hes made his decision This is the place to call home Jeff has been active in the Boy Scouts of America since 1998 and is currently a Unit Commissioner in charge of supervising 3 troops locally He has also volunteered with the Civil Air Patrol by providing Emergency Locator Transmitter training to the cadets responsible for locating downed aircraft in the event of an emergency During his downtime he enjoys flying recreationally riding motorcycles playing guitar amp piano and exploring beachfront towns with his girlfriend Ashleigh and their rescued American Bulldog Dexter Jeff looks forward to a long successful career in real estate with Mr Watson and his whole team behind him every step of the way

He can be reached by email at JeffRealty2Realitycom or by phone at (904)495-0115

Jeff Metcalf has dreamt of a career in real estate for the last ten years He finally made that dream a reality by attending the Watson School of Real Estate in August of 2011 and obtaining his Florida Real Estate License in October of the same year He joined the Watson Realty Corp family immediately after and is currently a Sales Associate under Dianne Pittman at the Watson Realty Corp office located at 3505 US 1 South in St Augustine FL Jeff is very good at spreading the word about the history and natural beauty in this part of the state but he hasnt always been lucky enough to call Florida his home He grew up in a small town just outside of Chicago Illinois After obtaining his pilots license at Southern Illinois Universitys Flight School in Carbondale Illinois he joined the United States Air Force and was relocated to Oklahoma City Oklahoma When he got out of the Air Force he decided to fulfill one of his lifelong dreams of living in Florida He has now been a resident of this great state for over 6 years and he can honestly say he will never leave The road he traveled on his way to his

The St Augustine and St Johns Board of

Realtors has an incredible group of

affiliates For the month of May we are

going to acknowledge the only home

warranty member First American

Home Warranty ndash Mick Dolan

Do you remember Cabbage Patch Kids

Magnum PI or when stamps were 20

cents This would be around the year

1984 This is also the first year First

American Home Warranty came out

with their first product This segment

of First American with experience

dating back to 1889 has evolved into

the most financially stable home

warranty in the industry

Why Buy a Home Warranty A home

warranty helps protect your

investment while you enjoy your

home While a home warranty cannot

prevent systems and appliances from

failing it can save you money on

costly covered repairs and

replacements

If you would like to learn more call

on your local representative

Mick Dolan Mobile 904-718-3685

Email mdolanfirstamcom

Mick is in his third year with First

American and would be happy to

answer any of your questions and

place orders Keep in mind existing

homes including rental properties

can add coverage any time as well

Jeff Metcalf

Making Realty a

Reality

Mick Dolan

Northeast Florida Area

Manager

Mobile Phone (904) 718-3685

Email

mdolanfirstamcom

Page 5 V O L U M E 5 I S S U E 5

M A R C H N E W M E M B E R S

TERESA R RUEN REMAX 100

Join Date 03012012 (Primary BORPrimary MLS)

RICHARD WHITE EDMONSON REAL ESTATE amp ASSOC

Join Date 03012012 (Primary BORPrimary MLS)

MARYANN BAETZ REMAX COAST 2 COAST

Join Date 03052012 (Primary BORPrimary MLS)

KAREN MORAN ENDLESS SUMMER REALTY

Join Date 03072012 (Primary BORPrimary MLS)

MARGARET A MILLER (MAGGIE) FLORIDA HOMES REALTY amp MORTGAGE

Join Date 03122012 (Primary BORPrimary MLS)

JEFF WILDERS ACTION HEATING amp AIR CONDITIONING

Join Date 03142012 (Affiliate)

PATTI STOVER ACTION HEATING amp AIR CONDITIONING

Join Date 03142012 (Affiliate)

ROBIN WILSON ROBIN WILSON INSURANCE COMP

Join Date 03202012 (Affiliate)

TAFIE LOMBARD ROBIN WILSON INSURANCE COMP

Join Date 03202012 (Affiliate)

ROBERT J STEINER EDMONSON amp ASSOCIATES REAL EST

Join Date 03212012 (Primary BORPrimary MLS)

J U N E E V E N T S I N S T A U G U S T I N E

Page 6 B O R F O R W A R D

Changing of the Guard Saturday Night Nightly changing of the guard in St Augustine a Spanish military

tradition will be re-enacted at 7pm each Saturday through Sept 3 in front of the Government House in the

Plaza de la Constitution

First Friday ArtWalk (Every Month 2012) - Self-guided walking tour of numerous art galleries 5p-9p (904)

829-0065 visit staugustinegalleriescom

(Jun 2) Drakes Raid Conducted by the Historic Florida Militia the re-enactment provides an up-close look

at what it was like for St Augustine residents to defend their city against overwhelming odds On June 2nd

2012 in the 26th reenactment of Sir Francis Drakersquos Raid on old San Agustiacuten During the day (June 4th) a

16th century-style military encampment will be open to the public at the Fountain of Youth Park and will play

host to drills demonstrations and living history interpretation from 1000 AM to 500 PM The reenact-

ment of the sacking and burning of the town will commence Saturday evening at 700 PM in the old city

beginning at the Old City Gates and ending in the Plaza This military display is intended to symbolically

commemorate the temporary abandonment of the city of St Augustine by Spanish colonial forces After

the town was looted and burned by Drakersquos men the Spanish returned to rebuild upon the same streets

you walk on today

(Jun 2) The 14th annual Every Womanrsquos Arts amp Crafts Summer festival will be from 10 am to 5 pm at the

St Johns County Ocean Pier Pavilion 350 A1A Beach Blvd St Augustine Beach A call for arts and crafts

handmade by women of all ages is open

Go to wwweverywomansartcom or call LaDonna Eastman event organizer at 669-2260 The event will

feature paintings ceramics pottery crochet embroidery candles soaps textiles handbags photography

and more The free event is open to the public with limited parking available in the pier parking lot

(Jun 7) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attend-

ing are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Bob amp

Jolinersquos Friends of Mine Band Info (904)825-1004 Concert in the Plaza

(Jun 8) ZZ Top Gretchen Wilson and 3 Doors Down Perform at St Augustine Amphitheatre June 8 2012

630pm Enjoy a lively performance by legendary rockers ZZ Top Known for their trademark chest length

beards and sunglasses and tunes like Cheap Sunglasses and Sharp Dressed Man ZZ Top will be joined by

3 Doors Down and Grammy award winning country artist Gretchen Wilson

The performance will take place at 630 pm at the St Augustine Amphitheatre located at 1640 A1A in St

Augustine Tickets range from $4950 to $12450

(Jun 14-17) King Buster Classic More than 400 boats participate in the premiere Southern Kingfish com-

petition of the year St Augustine Municipal Marina located at Avenida Menendez and the Bridge of Lions

Info (904)280-4622 Kingbuster 400

Page 7 V O L U M E 5 I S S U E 5

(Jun 14) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending

are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Big Pineapple

Info (904)825-1004 Concert in the Plaza

(June 17) Fathers Day Weekend Treat Dad to a Golf and Romantic BampB Getaway

(Jun 21) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending

are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Mid-Life Crisis

Info (904)825-1004 Concert in the Plaza

(Jun 24) Marineland Kayaking Tours Have fun and learn about the coastal environment while paddling through the most unique setting for kayaking in Northeast Florida -- Marineland Dolphin Adventure This kayak trip is perfectly timed with the tides to ensure hours of relaxing exploration making kayaking accessible for ages 6 and up (Call for times) This eco-educational experience is made possible through partnerships between Ripple Effect Ecotours Marineland and UFs Whitney Laboratory for Marine Bioscience Location Marineland - Whitney Lab Docks Hours Call to check for times based on tides Admission $55 per person

includes free admission to the Marineland Dolphin Adventure

(Jun 25-26) Greek Landing Day Festival Sponsored by St Photios Natl Greek Orthodox Shrine Celebrate the

arrival of the first colony of Greeks in N America (904)829-8205 Greek Landing Day Festival

(Jun 28) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending

are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Lightly Salted

Info (904)825-1004 Concert in the Plaza

(Jun 29) Ringo Starr and His All Starr Band Perform at St Augustine Amphitheatre June 29 2012 7pm

Ringo Starr and his All Starr Band will return to the stage at St Augustine Amphitheatre New to the All Starrs

are Steve Lukather (Toto) and Gregg Rolie (Santana amp Journey) who will join All Starr alumni Richard Page

Todd Rundgren Mark Rivera and Gregg Bissonette The performance will include a jukebox worth of All Starr

hits such as Rosanna Broken Wings Hello Itrsquos Me Black Magic Woman v and from Starrrsquos just released

17th solo record Ringo 2012 (Hip-OUme) The performance will start at 7pm Tickets are $29 $49 $64

$79 and $124 The St Augustine Amphitheatre is located at 1640 A1A in St Augustine

J U N E E V E N T S I N S T A U G U S T I N E

S T J O H N S B U I L D E R S C O U N C I L

Page 8 B O R F O R W A R D

wwwstjohnsbuilderscouncilcom

Ed amp Ellie Paucek enjoying the weigh-in

2012 St Johns Builders Council 4th Annual Fishing Tournament

The St Johns Builders Council held their 4th Annual Fishing Tournament benefiting Habitat

for Humanity on April 14th at the Northeast Florida Marlin Association at Camachee Cove

30 boats launched to compete for the heaviest Redfish Trout and Flounder

SJBC would like to thank all the Captainrsquos Anglers Sponsors and volunteers that participated to make their fishing tournament a success

WINNING FISH ndash ANGLERS

R E D F I S H

$500 - 1ST Place - Allen Rash ndash Ferguson Enterprises

$300 - 2nd Place - Doug Wenzel ndash Bonded Builders Home Warranty

$200 - 3rd Place - Jeff Ferguson ndash Drees Homes

T R O U T

$500 - 1st Place ndash Mike Jenkins ndash Jenkins Heating amp Air Team 1

$300 - 2nd Place ndash Dustin Wickham ndash Jenkins Heating amp Air Team 2

$200 - 3rd Place ndash David Higdon ndash David Higdon Concrete

F L O U N D E R

$500 - 1st Place ndash David Liebowitz ndash Climate Masters Heating amp Air

$300 - 2nd Place ndash Dennis Ginder ndash Landon Homes

$200 - 3rd Place ndash Ferguson Enterprises ndash Mandy Bouton

T R I P L E C H A L L E N G E ndash B O A T T O T A L H E A V I E S T W E I G H T O F A L L 3 C A T E G O R I E S

$1000 - 1ST Place ndash Landon Homes ndash Captain Rob Bennett

$600 - 2nd Place ndash Panel-Tek ndash Captain Larry Miniard

Bringing in the fish Preparing the smoked pork and ribs Nice fish

Jenkins Heating and Air

HERE COMES THE SUN

Repetition is the key to under-

standing - which is why we are re-

minding you to protect yourself

from excessive exposure to the

ultraviolet rays (UV) of the sun Ex-

posure to UV radiation has increased over the years due to

the depletion of the ozone layer a naturally-occurring gas

that filters the suns UV radiation For some people overex-

posure to UV rays can lead to skin cancer cataracts and

weakened immune systems To protect against sun-related

damage follow these rules

Wear those shades Sunglasses that provide 99-

100 of UVA and UVB protection greatly reduce

sun exposure that can lead to cataracts and other

eye damage Be sure to check the label when buy-

ing sunglasses to make sure they have proper UV

protection

Lather on the sunscreen Use a sunscreen with

Sun Protection Factor (SPF) of at least 15 Apply it

liberally to all exposed areas of your body particu-

larly your ears face back and neck Reapply every

2 hours when working playing or exercising out-

doors even waterproof sunscreen can come off

when you towel off sweat or water

Listen to the weather reports The UV Index devel-

oped by the National Weather Service and the Envi-

ronmental Protection Agency provides a forecast

of the expected risk of overexposure to the sun and

indicates the degree of caution that you should

take when working playing or exercising outdoors

Weather predictions in print and broadcast media

announce the UV Index daily

Stay clear of the midday sun as much as possi-

ble The suns UV rays are strongest between 10

am and 4 pm If youre spending the day at the

beach take refuge under a beach umbrella during

those hours when the suns rays are most intense

Dress Up Wear light long-sleeved shirts and ankle-

length pants if youre going to be out in the sun for

long periods of time and youd rather not wear sun-

screen A wide brimmed hat will shade your face

neck ears and eyes

Making Fleas Flee amp

Ticks Take Off

Every spring and summer fleas and ticks cause misery to people and animals On pets they can spread disease and para-sitic infections Then once theyre bored with frolicking in fur they may decide to

feast on you Ouch

How do you get rid of them - without harming your pet your

family or the planet Here are some tips

Most commercial flea and tick sprays contain

carbaryl which works by attacking pests nerv-

ous systems But carbaryl also can harm devel-

oping fetuses in both animals and humans

Fortunately there are less-toxic alternatives

For example some pesticides contain pyrethrin

a natural ingredient made from chrysanthe-

mums It works just as well though it still should

be used with care

Many pesticides dont affect insects eggs and

larvae which represent 95 of the flea popula-

tion That may require a kind of pesticide called

a growth regulator They keep eggs from

becoming adults

Another way to keep fleas off pets is to add gar-

lic and brewers yeast to pets meals which

makes pets taste bad to bugs Many such prod-

ucts are sold in pet supply stores But pets may

need to take these remedies for several weeks

before they work

Dont overlook the basics Keep your pet

clean Use a fine-toothed flea comb on your pet

to remove existing fleas And dont forget to dust

and vacuum regularly Fleas simply hate clean

homes

(NOT SO FUN) FACT For every flea found on your pet there

may be as many as 100 more lurking nearby

Page 9 V O L U M E 5 I S S U E 5

G O G R E E N S P R I N G T I P S

You do a lot of work to drive traffic to your Web site Blogging social media SEO pay-

per-click ads postcard campaigns drip messaging hellip all of that can be overwhelming

and some of those things can take up a fair amount of your time and money

The biggest problem with that investment is this Many visitors who land on your site

once via those methods never come back Well now therersquos a way where you can

follow up with your site visitors to remind them of your services and even qualify

those leads as you do so The amazing thing is itrsquos very easy to do and costs far less

than you think

How Retargeting Works

Humans are creatures of habit We seek information using certain guidelines or pa-

rameters And when there is something wersquore interested in we tend to notice things

that relate to that item more readily So letrsquos say that yoursquore considering buying a

house You search for information on the Web using some term like ldquobuying a home in

______rdquo (fill in the blank with a geographic location) You get a list of real estate Web

sites and will probably click on the first few before wondering what other resources

you can find and try a different search perhaps ending up on say Realtorcom

Now consider this Yoursquore starting to search around the Web with that phrase when

you suddenly see an online ad offering a custom luxury tour of a neighborhood you

were just considering or perhaps the ability to get greater details on a house you were

interested in Coincidence Nope Retargeting

Because of your cookies search engines can track every single place you visit on the

Internet Google also has a vast network of advertisers and they get paid only when

someone clicks on one of those ads So by combining these two pieces of information

Google has the ability to present specific ads to select people who have already shown

an interest in that particular service or product thus increasing the likelihood the

audience will click through You can leverage this for your site and business by devel-

oping targeted ads that present tempting offers to entice the lead to return and en-

gage with you

Implementing a Retargeting Campaign

Firstly you need to understand there are two different ways you can garner an audi-

ence for retargeting The strongest by far is building your own list This happens over

time as people visit your site and are naturally tracked by their cookies In this situa-

tion you already know not only that theyrsquore generally interested in real estate but also

that there are specific kinds of properties they want

The second way is to use a ldquopreset audiencerdquo which goes by established preferences

based on browsing history mdash for example Web users who like horses mdash in a certain

geographic region as well as an expressed an interest in real estate This second

method is not quite as accurate as the first but it does allow you to get started right

away

Next step is to develop your ads You must have a variety of them because if your

audience sees the same thing getting shoved in their faces over and over again

theyrsquore going to be more irritated than persuaded A templated ad builder is available

or you can have a designer customize and upload them By the way ever notice that

ads are different sizes at different places on some Web pages One may be a banner

across the page another a little box in the corner and so on Yoursquoll need to have your

ads created in all these sizes because Google will select ads that fit the available

space

You can control all aspects of your ads including your budget the number of impres-

sions the campaignrsquos termination point and so on You can set your ads to display

according to certain keywords or even specific Web sites You can even control what

they see when they get to your site which means you can motivate them immediately

For example here is Progressive Insur-

ancersquos general site

Obviously you see navigation multiple offers and all kinds of additional information

Now look at what we get after clicking on a retargeted ad

No navigation no offers One purpose and one purpose only Follow the three

easy steps Note also that the box she is holding says ldquoAutordquo on it because I

searched using the keywords ldquocar insurancerdquo I repeated this exercise using

ldquohouse insurancerdquo and in the image she was holding two stacked boxes you

guessed it mdash one labeled ldquoHomeownersrdquo and the second ldquoAutordquo So you can very

simply drop your retargeted lead directly on the landing page for the offer you

present Donrsquot make them think about it

After launching you will want the ads to run for a couple of months until you

saturate your market then swap them out It can still be the same offer mind

you mdash just a different way of presenting it For example you may start out with an

ad offering a ldquoNo Commitment CMArdquo then go to ldquoSee Recent Sales in Your

Neighborhoodrdquo then swap to ldquoCheck Out Detailed Market Datardquo

Home Much Does Retargeting Cost

So you can follow up with warm leads on a consistent basis over a long period of

time with a single effort of setting up a couple of ads This has got to be yet an-

other major investment right Actually it costs less than the standard PPC cam-

paign

To determine the cost of an ad you have to balance the per-click payment

against its quality score On the basic level Google determines the quality score

by the number of times a given ad is displayed (an impression) and the number

of people who respond to it If the ad has too low a quality score Google will shut

it down because the ad is not making money On the other hand if people are

clicking through but still not engaging itrsquos not worth any amount of money yoursquore

paying and you need to revise the ad

Now letrsquos look at a return on investment Studies show it takes an average of

seven touches for someone to engage with a site If you are paying $4 per click

to get a visitor to your site using PPC ads but only two out of 100 visitors actually

engage with your site thatrsquos $392 lost Now if you can pay a fraction of that to

retarget those other 98 visitors over a period of weeks or months you vastly

increase your exposure and the chances of those warm leads returning thereby

increasing your return on the initial investment

In the end retargeting comes out looking better Standard PPC is triggered by

keyword searches which give you a ldquobest guessrdquo but donrsquot necessarily identify

any specific need On the other hand retargeting is based in the actual content

the user elects to view which is a far more accurate gauge So Google charges

less based on the likelihood being much higher of someone clicking on a retar-

geted ad versus a generalized PPC ad

Best Practices for Successful Retargeted Ads

As always there are a few guidelines you should follow when creating and

launching your campaign

Make sure your ad shows on related sites A guy shopping for lingerie for his

wife on Victoriarsquos Secretrsquos site is not thinking about real estate Donrsquot waste your

time and money displaying your ad to him Be sure your keywords are specific

enough that only sites related to real estate are used

Donrsquot make it easy for your competition Donrsquot show paid ads on your blog or

site You cannot control what ads Google shows on your site and it would be

mighty embarrassing to have a competitor stealing your leads

Follow good marketing practices As always your ads should focus on benefits

first and foremost mdash have big headlines and a strong call to action

Give rsquoem what they want Few things are more frustrating to a visitor than hav-

ing to search for the promised information If your ad offers a specific product or

service make sure the link takes them directly there not to your home page The

whole point of this is to channel them into your ldquoclick funnelrdquo

Although some companies have been using retargeting for quite some time it is

becoming more prevalent When used strategically and judiciously this long-term

method of marketing to potential online clients has shown itself to have real

potential Go here to find out more about how to get started

T E C H N O L O G Y C O M M I T T E E ldquo T E C H T I P rdquo

R E T A R G E T S I T E V I S I T O R S T O C O N V E R T L E A D S

Page 10 B O R F O R W A R D

Page 11 V O L U M E 5 I S S U E 5

Page 12 N E W S L E T T E R T I T L E

Page 13 V O L U M E 5 I S S U E 5

A N D R E W W O O T E N S A F E A R T I C L E

REALTORreg Safety for 2012

For the remainder of this year (with the exception of extenuating circumstances) we will focus our newsletters on tips from our 2012 REALTOR

reg Safety Guide The 2012 REALTOR

reg Safety Guide will be coming to you soon at no charge

We are currently in process of updating the information and format

This newsletter is going to focus on the state of our industry today This information is not meant to scare you but to in-form you so you can better prepare yourself and become more aware as you go about doing the everyday tasks of your job

Current REALTORreg Crime Statistics

There were eleven confirmed real estate murders in 2011 With attacks rapes murders and suicides 2011 was the most violent year in the real estate industry

In 2011

The majority of attacks on real estate professionals occurred in the afternoons on Thursday or Friday

Nearly 30 of attack victims were men

Most attacks did not occur inside major metro areas

Guns were used roughly 50 of the time in attacks

Robbery was the intention going into the attack but frequently resulted in a shooting

Unfortunately there is no face of a standard victim no face of a standard attacker and no common theme between many attacks The only common threads between these attacks are (1) there is no common thread everyone is equally vulnerable and (2) many lives have been altered as people have lost loved ones or have been attacked

Safety First Due to our frequent contact with unfamiliar people in private locations real estate profes-sionals face more on-the-job risks than many other business professionals One way to avoid a potential attack before it happens is to trust your instincts Your intuition combined with your common sense can help get you out of trouble For example you are working an open house and a person enters

We are all busy and preoccupied with work family and friends But dont let our busyness keep us from staying safe By following some simple techniques and taking time to stop and look around we can drastically decrease the chances of becoming victims For more tips tools and information please visit the resource page on our website wwwjustbesafecom

Page 14 B O R F O R W A R D

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Page 15 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Right

Roy O Barnes Jr

Board President

presents John Bailey

with the Realtor

Emeritus Award

Left

Maria Gelinas introduces

RMG Mortgagehellip

Rod Gelinas Owner

Bernardo Rojas amp

Casey Marshall

Page 16 B O R F O R W A R D

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

The Pledge of Allegiance

Recognizing Committee Members

Victor J Raymosmdash AECEO

Victor J Raymos addressing the Members

Roy O Barnes Jr Board President

Terry Pacettindash Auctioneer Extraordinaire

Diane Vespucci lending a helping hand

Linda McNett amp Joan Scop selling Board cookbooks

Page 17 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Sara Gross Florida Realtors-Public Policy amp

Victor J Raymos AECEO

Standing Deborah Link Seymoine Schmidt amp Bill Crosby

Seated Rob West amp Ted Smith

Judi Schuyler amp Marjorie Taylor

Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci

Gayle Logan Roberta Odom amp Carol Tunis

Tracy Glochau

Janine Rinderknecht

amp Dave Hall

2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E

Page 18 B O R F O R W A R D

Before a Hurricane Is Out There

Create a written emergency preparedness and action plan for your family and business

Visit your insurance agent now Review insurance coverage for your home and business

and the contents Determine your flood insurance eligibility - homeowners insurance

typically does not cover flood damage

Buy plywood or shutters for protecting windows Trim trees to lessen flying debris

Find out if you live in a hurricane evacuation zone by contacting your local emergency

management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or

if you live in a high-rise building

Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you

can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets

Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-

hood if you cannot return home

Test emergency equipment such as generators and flashlights

Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage

Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you

wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable

Hurricane Survival Kit

Essential Items

During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the

roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely

self-sufficient during that period

Here are some of the most critical supplies to have on hand well before a hurricane threatens

At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)

Non-perishable food

Formula diapers and other baby supplies

Manual can opener

First aid kit

Prescription and non-prescription medicines

Toiletries

Cell phones and battery-powered cell phone chargers

Battery-powered radios and flashlights

Plenty of batteries

Extra cash

Blankets sleeping bags books and games (especially if evacuating)

Page 19 B O R F O R W A R D

Take Action

When a Hurricane Threatens

Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-

fected by the storm about your whereabouts

No later than when a watch is issued

Fill vehicles with gas

Get extra cash

Fill prescriptions

For mobile homes secure tie-downs and prepare to evacuate when ordered

Bring in loose objects from outside

Prepare to secure all windows with shutters or plywood

No later than when a warning is issued

Secure all windows with shutters or plywood

Place valuables and important papers in a waterproof container and store on highest floor of home

If you are told to evacuate

Follow all instructions from local officials and leave immediately when told to do so

Bring emergency supplies listed above

Bring copies of important papers such as insurance policies and list and photos of your homersquos contents

Bring blankets sleeping bags books and games

Unplug appliances turn off electricity and main water valve

Lock windows and doors of your home

Go

If you are not told to evacuate

Stay at home Leave the roads available for those who must evacuate

Clean bathtub with bleach fill with water for washing and flushing (not drinking)

Set fridge to maximum cold and keep closed

Turn off utilities if told to do so by local officials

During a Hurricane

Go to an interior room on the lowest level of the structure in which yoursquore taking shelter

Stay away from windows and doors even though theyrsquore covered with shutters or plywood

During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture

Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short

period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived

After a Hurricane

Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often

difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a

downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such

as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-

ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated

carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard

Page 20 B O R F O R W A R D

A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H

D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R

B R O K E R T O S E E W H A T Y O U O W E

R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E

I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D

I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y

S E R V I C E W I L L B E M A D E I N A C T I V E

T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A

$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T

Drop off your payment at the Board office or

you can pay over the phone call 904-829-8738

The Education Committee is happy to welcome Tanya Liebal to the group

The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their

assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year

Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or

donated items

Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder

all proceeds will benefit our communityrsquos children through scholarships

The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend

54 Code of Ethics (3CE) at 9AM

511 After the Contract at 9AM-4PM

515 MLS training at 1PM-3PM

517 Listing Agreement at 9AM

524 Vacant Land Contract at 9AM-12AM

525 Board Orientation at 9AM (required for all new members)

529 Intermediate Innovia at 130PM-330PM

530 Mobile Hookups Userrsquos Group 930AM-1030AM

531 Conflict Resolution for Realtors (3CE) at 1PM

Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come

and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions

If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron

Barry at 904-501-2424

E D U C A T I O N C O M M I T T E E N E W S

M E M B E R B E N E F I T S

Page 21 V O L U M E 5 I S S U E 5

Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on

WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065

Page 22 B O R F O R W A R D

HomePro Inspections is your go-to source for agent liability reduction and customer peace of

mind Infrared technology separates the professionals from the pretenders in the home inspec-

tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade

Package Call for your 5 Star Inspection today ndash 904-268-8211

Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC

instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of

The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up

Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or

Amazoncom Book Wally for your next speaking event today

HomePro Inspections

is your best source for agent liability reduction and

client peace of mind Your clientrsquos one stop for

Environmental Testing (mold radon water lead paint meth

lab) Wind Mitigation Evaluations

Chinese Drywall Assessments Insurance Inspections

Energy Audits Home Inspections Termite Reports Construc-

tion Consultations Infrared Moisture Instruction

Investigations and More

904-268-8211

GoHomeProcom

stantly see the cost to operate that device

The OWL also gives you cost and consumption by day as

well as weekly monthly and annual costs This thing is

fast and fun And it makes it easy to choose how best to

save based on your exact consumption habits

When I brought the OWL into my office it was met with

mixed reactions For sure my staff is accustomed to my

frugal consumption habits but now with the OWL they

were able to see instantly the cost of every action And

the real savings of simply turning off what was not in use

The most profound discovery was Amie in my front office

discovering that the small space heater she was using

under her desk to warm her feet was consuming and

costing as much as the heat pump that heats the whole

office She has seen the ill of her ways and abandoned

the under desk space heater No doubt the computer

that was also under the desk is also grateful at the re-

moval of the space heater

There really is a positive return when you increase your

insulation upgrade your heat pump or install a solar wa-

ter heater - you bet there is The OWL will never make

your home more efficient BUT it will make YOU more

efficient And when you do make energy related up-

grades in your home you will reap even greater rewards

with the help of your own efficient behaviors

Want to easily and instantly manage your energy con-

sumption It all starts with measurement

(NOTE Ive become so impressed with the OWL that HomePro now offers it

for sale and well install it for free during an energy audit Call to book your

energy audit today 904-268-8211)

Therersquos an old adage that states ldquoYou cannot manage

what you do not measurerdquo

When it comes to lowering your electric bill measuring

your electric consumption is a fantastic way to reduce

your electric expense even without the expense of fancy

home improvement

Now you might make the argument that your electric

consumption is already being measured at the meter

While thatrsquos true you donrsquot see that consumption until

your bill arrives a month or more AFTER the consump-

tion has already happened Too late to manage that bill

all you can try to manage is how to pay the bill

But before you can easily manage your consumption

you must have an easy way to measure your consump-

tion And you must be able to see it happen as it hap-

pens You could stand and stare at your electric meter

while a friend or family meter switched items in your

home off and on But truth be told even an energy effi-

ciency nut like me will not work THAT hard

No what I wanted was something simple that would

make it a game to save energy and money

My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget

plugs directly into your wall outlet and then you plug the

device to be measured into the Kill-A-Watt-EZ After the

device being measured has been in use for a few hours

the Kill-A-Watt-EZ calculates the cost to run your device

on a per hour day week month and annual basis Kind

of fun and a great way to begin understanding what it

really costs to operate each item in your home

Using the Kill-A-Watt-EZ I discovered that television con-

sumed $5216 of electric per year and that my coffee

maker was costing me $257 each year Irsquove now meas-

ured most every piece of equipment in my home as well

as my office You can purchase your own Kill-A-Watt-EZ

for about $30 from many big box stores

I ultimately found it was taking a lot of time to get a

reading from the Kill-A-Watt-EZ plugged into each piece

of equipment in my home and office so I began the

search for an easier way to continually monitor my con-

sumption

Thatrsquos when I found The OWL The OWL is a wireless

monitor that shows how much electricity you are using

at any given instant (installs into your electrical panel)

As each item in your home switches on you can in-

Page 23 V O L U M E 5 I S S U E 5

A P R I L S T A T I S T I C S

St Aug amp St Johns Monthly Statistics Report

04012012-04302012

Compiled on May 2nd

Apr-12 Apr-11 41-302011 - 41-

302012 YTD 2012 YTD 2011 YTD 2011-12

Residential

New Listings 316 349 -945 1444 1398 329

Sold Listings 233 226 309 795 759 474

Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282

Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182

Avg Day on Market 157 150 508 167 155 778

Lots and Land

New Listings 63 76 -1710 286 304 -592

Sold Listings 20 22 -909 83 66 2575

Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219

Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078

Avg Day on Market 376 239 5777 320 200 5963

CommercialIndustrial

New Listings 6 11 -4545 46 51 -980

Sold Listings 2 4 -50 8 13 -3846

Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720

Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420

Avg Day on Market 375 277 3562 308 192 6041

Multi-Family

New Listings 6 12 -50 15 31 -5161

Sold Listings 1 6 -8333 9 12 -25

Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431

Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575

Avg Day on Market 454 245 8505 284 183 5492

Total

New Listings 392 448 -1250 1792 1784 045

Sold Listings 256 258 077 895 850 529

Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117

Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390

Avg Day on Market 177 162 979 183 159 1517

Search Criteria

Date Start 412012 Date End 4302012

ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JUNE 2012 PREVIEW

4th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

6th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

8th FRBAR-1 3CE 900AM

13th AFFILIATE COMMITTEE 900AM

13-14th MEDIATION TRAINING 11CE 830-430PM

15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM

19th FINANCE COMMITTEE 1200PM

MLS TRAINING 100PM

20th PUBLIC RELATIONS COMMITTEE 930AM

MLS BOARD MEETING 1200PM

21st BOARD MEETING 1200PM

26th REALIST TRAINING 130PM

29th

DISTRICT 1 CONFERENCE

830AM-

400PM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

MLSEducation SUPRA

NewsletterWebsite Membership

Linda McNett

staffstjohnsrealtorsorg

MembershipWebsiteSUPRA

Committee SupportEducation

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

Page 3: MAY 2012 BOR FORWARD NEWSLETTER

Page 3 V O L U M E 5 I S S U E 5

S C H E D U L E O F E V E N T S

1stmdash RPAC Committee 12pm

2ndmdashCommercial Committee

830am

Technology Committee

930am

4thmdashCode of Ethics 3CE 9am

7thmdashEducation Committee

9am

8thmdash RPAC Committee 12pm

9thmdash Affiliate Committee

9am

11thmdashAfter the Contract

9am-4pm

15thmdashMLS Training 1pm

16thmdashPublic Relations

Committee 930am

17thmdashListing Agreement 9am

18thmdashFinance 12pm

23rdmdashMLS Board Meeting

12pm

24thmdashVacant Land 9am

Board Meeting 12pm

25thmdashBoard

Orientation 9am

28thmdashCLOSED IN

OBSERVANCE OF

MEMORIAL DAY

29thmdashInnoVia 2 130pm

30thmdashMobile Hookups User

Group 930am

31stmdashiCE Webinar ldquoConflict

Resolution for Realtorsrdquo 3CE

9am

Sun Mon Tue Wed Thu Fri Sat

1 2 3

4 5

6

Full Moon

7 8

9 10 11 12

Nurses Day

13

14

15

16

17 18 19

20

21 22

23 24

25 26

27

28

29 30 31

MAY 2012

Birthstone Emerald Flower Lily-of-the-Valley and Hawthorne

Astrological Signs Taurus April 20 - May 20 Gemini May 21 - June 20

Real success

is finding

your

lifework in

the work

that

you love

R E A L T O R reg S P O T L I G H T ndash J E F F M E T C A L F

W A T S O N - U S 1

A F F I L I A T E S P O T L I G H T ndash M I C K D O L A N

A M E R I C A N H O M E W A R R A N T Y

Page 4 B O R F O R W A R D

new hometown of St Augustine took him to many places and allowed him to meet many amazing people After seeing what forty of the fifty states have to offer hes made his decision This is the place to call home Jeff has been active in the Boy Scouts of America since 1998 and is currently a Unit Commissioner in charge of supervising 3 troops locally He has also volunteered with the Civil Air Patrol by providing Emergency Locator Transmitter training to the cadets responsible for locating downed aircraft in the event of an emergency During his downtime he enjoys flying recreationally riding motorcycles playing guitar amp piano and exploring beachfront towns with his girlfriend Ashleigh and their rescued American Bulldog Dexter Jeff looks forward to a long successful career in real estate with Mr Watson and his whole team behind him every step of the way

He can be reached by email at JeffRealty2Realitycom or by phone at (904)495-0115

Jeff Metcalf has dreamt of a career in real estate for the last ten years He finally made that dream a reality by attending the Watson School of Real Estate in August of 2011 and obtaining his Florida Real Estate License in October of the same year He joined the Watson Realty Corp family immediately after and is currently a Sales Associate under Dianne Pittman at the Watson Realty Corp office located at 3505 US 1 South in St Augustine FL Jeff is very good at spreading the word about the history and natural beauty in this part of the state but he hasnt always been lucky enough to call Florida his home He grew up in a small town just outside of Chicago Illinois After obtaining his pilots license at Southern Illinois Universitys Flight School in Carbondale Illinois he joined the United States Air Force and was relocated to Oklahoma City Oklahoma When he got out of the Air Force he decided to fulfill one of his lifelong dreams of living in Florida He has now been a resident of this great state for over 6 years and he can honestly say he will never leave The road he traveled on his way to his

The St Augustine and St Johns Board of

Realtors has an incredible group of

affiliates For the month of May we are

going to acknowledge the only home

warranty member First American

Home Warranty ndash Mick Dolan

Do you remember Cabbage Patch Kids

Magnum PI or when stamps were 20

cents This would be around the year

1984 This is also the first year First

American Home Warranty came out

with their first product This segment

of First American with experience

dating back to 1889 has evolved into

the most financially stable home

warranty in the industry

Why Buy a Home Warranty A home

warranty helps protect your

investment while you enjoy your

home While a home warranty cannot

prevent systems and appliances from

failing it can save you money on

costly covered repairs and

replacements

If you would like to learn more call

on your local representative

Mick Dolan Mobile 904-718-3685

Email mdolanfirstamcom

Mick is in his third year with First

American and would be happy to

answer any of your questions and

place orders Keep in mind existing

homes including rental properties

can add coverage any time as well

Jeff Metcalf

Making Realty a

Reality

Mick Dolan

Northeast Florida Area

Manager

Mobile Phone (904) 718-3685

Email

mdolanfirstamcom

Page 5 V O L U M E 5 I S S U E 5

M A R C H N E W M E M B E R S

TERESA R RUEN REMAX 100

Join Date 03012012 (Primary BORPrimary MLS)

RICHARD WHITE EDMONSON REAL ESTATE amp ASSOC

Join Date 03012012 (Primary BORPrimary MLS)

MARYANN BAETZ REMAX COAST 2 COAST

Join Date 03052012 (Primary BORPrimary MLS)

KAREN MORAN ENDLESS SUMMER REALTY

Join Date 03072012 (Primary BORPrimary MLS)

MARGARET A MILLER (MAGGIE) FLORIDA HOMES REALTY amp MORTGAGE

Join Date 03122012 (Primary BORPrimary MLS)

JEFF WILDERS ACTION HEATING amp AIR CONDITIONING

Join Date 03142012 (Affiliate)

PATTI STOVER ACTION HEATING amp AIR CONDITIONING

Join Date 03142012 (Affiliate)

ROBIN WILSON ROBIN WILSON INSURANCE COMP

Join Date 03202012 (Affiliate)

TAFIE LOMBARD ROBIN WILSON INSURANCE COMP

Join Date 03202012 (Affiliate)

ROBERT J STEINER EDMONSON amp ASSOCIATES REAL EST

Join Date 03212012 (Primary BORPrimary MLS)

J U N E E V E N T S I N S T A U G U S T I N E

Page 6 B O R F O R W A R D

Changing of the Guard Saturday Night Nightly changing of the guard in St Augustine a Spanish military

tradition will be re-enacted at 7pm each Saturday through Sept 3 in front of the Government House in the

Plaza de la Constitution

First Friday ArtWalk (Every Month 2012) - Self-guided walking tour of numerous art galleries 5p-9p (904)

829-0065 visit staugustinegalleriescom

(Jun 2) Drakes Raid Conducted by the Historic Florida Militia the re-enactment provides an up-close look

at what it was like for St Augustine residents to defend their city against overwhelming odds On June 2nd

2012 in the 26th reenactment of Sir Francis Drakersquos Raid on old San Agustiacuten During the day (June 4th) a

16th century-style military encampment will be open to the public at the Fountain of Youth Park and will play

host to drills demonstrations and living history interpretation from 1000 AM to 500 PM The reenact-

ment of the sacking and burning of the town will commence Saturday evening at 700 PM in the old city

beginning at the Old City Gates and ending in the Plaza This military display is intended to symbolically

commemorate the temporary abandonment of the city of St Augustine by Spanish colonial forces After

the town was looted and burned by Drakersquos men the Spanish returned to rebuild upon the same streets

you walk on today

(Jun 2) The 14th annual Every Womanrsquos Arts amp Crafts Summer festival will be from 10 am to 5 pm at the

St Johns County Ocean Pier Pavilion 350 A1A Beach Blvd St Augustine Beach A call for arts and crafts

handmade by women of all ages is open

Go to wwweverywomansartcom or call LaDonna Eastman event organizer at 669-2260 The event will

feature paintings ceramics pottery crochet embroidery candles soaps textiles handbags photography

and more The free event is open to the public with limited parking available in the pier parking lot

(Jun 7) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attend-

ing are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Bob amp

Jolinersquos Friends of Mine Band Info (904)825-1004 Concert in the Plaza

(Jun 8) ZZ Top Gretchen Wilson and 3 Doors Down Perform at St Augustine Amphitheatre June 8 2012

630pm Enjoy a lively performance by legendary rockers ZZ Top Known for their trademark chest length

beards and sunglasses and tunes like Cheap Sunglasses and Sharp Dressed Man ZZ Top will be joined by

3 Doors Down and Grammy award winning country artist Gretchen Wilson

The performance will take place at 630 pm at the St Augustine Amphitheatre located at 1640 A1A in St

Augustine Tickets range from $4950 to $12450

(Jun 14-17) King Buster Classic More than 400 boats participate in the premiere Southern Kingfish com-

petition of the year St Augustine Municipal Marina located at Avenida Menendez and the Bridge of Lions

Info (904)280-4622 Kingbuster 400

Page 7 V O L U M E 5 I S S U E 5

(Jun 14) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending

are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Big Pineapple

Info (904)825-1004 Concert in the Plaza

(June 17) Fathers Day Weekend Treat Dad to a Golf and Romantic BampB Getaway

(Jun 21) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending

are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Mid-Life Crisis

Info (904)825-1004 Concert in the Plaza

(Jun 24) Marineland Kayaking Tours Have fun and learn about the coastal environment while paddling through the most unique setting for kayaking in Northeast Florida -- Marineland Dolphin Adventure This kayak trip is perfectly timed with the tides to ensure hours of relaxing exploration making kayaking accessible for ages 6 and up (Call for times) This eco-educational experience is made possible through partnerships between Ripple Effect Ecotours Marineland and UFs Whitney Laboratory for Marine Bioscience Location Marineland - Whitney Lab Docks Hours Call to check for times based on tides Admission $55 per person

includes free admission to the Marineland Dolphin Adventure

(Jun 25-26) Greek Landing Day Festival Sponsored by St Photios Natl Greek Orthodox Shrine Celebrate the

arrival of the first colony of Greeks in N America (904)829-8205 Greek Landing Day Festival

(Jun 28) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending

are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Lightly Salted

Info (904)825-1004 Concert in the Plaza

(Jun 29) Ringo Starr and His All Starr Band Perform at St Augustine Amphitheatre June 29 2012 7pm

Ringo Starr and his All Starr Band will return to the stage at St Augustine Amphitheatre New to the All Starrs

are Steve Lukather (Toto) and Gregg Rolie (Santana amp Journey) who will join All Starr alumni Richard Page

Todd Rundgren Mark Rivera and Gregg Bissonette The performance will include a jukebox worth of All Starr

hits such as Rosanna Broken Wings Hello Itrsquos Me Black Magic Woman v and from Starrrsquos just released

17th solo record Ringo 2012 (Hip-OUme) The performance will start at 7pm Tickets are $29 $49 $64

$79 and $124 The St Augustine Amphitheatre is located at 1640 A1A in St Augustine

J U N E E V E N T S I N S T A U G U S T I N E

S T J O H N S B U I L D E R S C O U N C I L

Page 8 B O R F O R W A R D

wwwstjohnsbuilderscouncilcom

Ed amp Ellie Paucek enjoying the weigh-in

2012 St Johns Builders Council 4th Annual Fishing Tournament

The St Johns Builders Council held their 4th Annual Fishing Tournament benefiting Habitat

for Humanity on April 14th at the Northeast Florida Marlin Association at Camachee Cove

30 boats launched to compete for the heaviest Redfish Trout and Flounder

SJBC would like to thank all the Captainrsquos Anglers Sponsors and volunteers that participated to make their fishing tournament a success

WINNING FISH ndash ANGLERS

R E D F I S H

$500 - 1ST Place - Allen Rash ndash Ferguson Enterprises

$300 - 2nd Place - Doug Wenzel ndash Bonded Builders Home Warranty

$200 - 3rd Place - Jeff Ferguson ndash Drees Homes

T R O U T

$500 - 1st Place ndash Mike Jenkins ndash Jenkins Heating amp Air Team 1

$300 - 2nd Place ndash Dustin Wickham ndash Jenkins Heating amp Air Team 2

$200 - 3rd Place ndash David Higdon ndash David Higdon Concrete

F L O U N D E R

$500 - 1st Place ndash David Liebowitz ndash Climate Masters Heating amp Air

$300 - 2nd Place ndash Dennis Ginder ndash Landon Homes

$200 - 3rd Place ndash Ferguson Enterprises ndash Mandy Bouton

T R I P L E C H A L L E N G E ndash B O A T T O T A L H E A V I E S T W E I G H T O F A L L 3 C A T E G O R I E S

$1000 - 1ST Place ndash Landon Homes ndash Captain Rob Bennett

$600 - 2nd Place ndash Panel-Tek ndash Captain Larry Miniard

Bringing in the fish Preparing the smoked pork and ribs Nice fish

Jenkins Heating and Air

HERE COMES THE SUN

Repetition is the key to under-

standing - which is why we are re-

minding you to protect yourself

from excessive exposure to the

ultraviolet rays (UV) of the sun Ex-

posure to UV radiation has increased over the years due to

the depletion of the ozone layer a naturally-occurring gas

that filters the suns UV radiation For some people overex-

posure to UV rays can lead to skin cancer cataracts and

weakened immune systems To protect against sun-related

damage follow these rules

Wear those shades Sunglasses that provide 99-

100 of UVA and UVB protection greatly reduce

sun exposure that can lead to cataracts and other

eye damage Be sure to check the label when buy-

ing sunglasses to make sure they have proper UV

protection

Lather on the sunscreen Use a sunscreen with

Sun Protection Factor (SPF) of at least 15 Apply it

liberally to all exposed areas of your body particu-

larly your ears face back and neck Reapply every

2 hours when working playing or exercising out-

doors even waterproof sunscreen can come off

when you towel off sweat or water

Listen to the weather reports The UV Index devel-

oped by the National Weather Service and the Envi-

ronmental Protection Agency provides a forecast

of the expected risk of overexposure to the sun and

indicates the degree of caution that you should

take when working playing or exercising outdoors

Weather predictions in print and broadcast media

announce the UV Index daily

Stay clear of the midday sun as much as possi-

ble The suns UV rays are strongest between 10

am and 4 pm If youre spending the day at the

beach take refuge under a beach umbrella during

those hours when the suns rays are most intense

Dress Up Wear light long-sleeved shirts and ankle-

length pants if youre going to be out in the sun for

long periods of time and youd rather not wear sun-

screen A wide brimmed hat will shade your face

neck ears and eyes

Making Fleas Flee amp

Ticks Take Off

Every spring and summer fleas and ticks cause misery to people and animals On pets they can spread disease and para-sitic infections Then once theyre bored with frolicking in fur they may decide to

feast on you Ouch

How do you get rid of them - without harming your pet your

family or the planet Here are some tips

Most commercial flea and tick sprays contain

carbaryl which works by attacking pests nerv-

ous systems But carbaryl also can harm devel-

oping fetuses in both animals and humans

Fortunately there are less-toxic alternatives

For example some pesticides contain pyrethrin

a natural ingredient made from chrysanthe-

mums It works just as well though it still should

be used with care

Many pesticides dont affect insects eggs and

larvae which represent 95 of the flea popula-

tion That may require a kind of pesticide called

a growth regulator They keep eggs from

becoming adults

Another way to keep fleas off pets is to add gar-

lic and brewers yeast to pets meals which

makes pets taste bad to bugs Many such prod-

ucts are sold in pet supply stores But pets may

need to take these remedies for several weeks

before they work

Dont overlook the basics Keep your pet

clean Use a fine-toothed flea comb on your pet

to remove existing fleas And dont forget to dust

and vacuum regularly Fleas simply hate clean

homes

(NOT SO FUN) FACT For every flea found on your pet there

may be as many as 100 more lurking nearby

Page 9 V O L U M E 5 I S S U E 5

G O G R E E N S P R I N G T I P S

You do a lot of work to drive traffic to your Web site Blogging social media SEO pay-

per-click ads postcard campaigns drip messaging hellip all of that can be overwhelming

and some of those things can take up a fair amount of your time and money

The biggest problem with that investment is this Many visitors who land on your site

once via those methods never come back Well now therersquos a way where you can

follow up with your site visitors to remind them of your services and even qualify

those leads as you do so The amazing thing is itrsquos very easy to do and costs far less

than you think

How Retargeting Works

Humans are creatures of habit We seek information using certain guidelines or pa-

rameters And when there is something wersquore interested in we tend to notice things

that relate to that item more readily So letrsquos say that yoursquore considering buying a

house You search for information on the Web using some term like ldquobuying a home in

______rdquo (fill in the blank with a geographic location) You get a list of real estate Web

sites and will probably click on the first few before wondering what other resources

you can find and try a different search perhaps ending up on say Realtorcom

Now consider this Yoursquore starting to search around the Web with that phrase when

you suddenly see an online ad offering a custom luxury tour of a neighborhood you

were just considering or perhaps the ability to get greater details on a house you were

interested in Coincidence Nope Retargeting

Because of your cookies search engines can track every single place you visit on the

Internet Google also has a vast network of advertisers and they get paid only when

someone clicks on one of those ads So by combining these two pieces of information

Google has the ability to present specific ads to select people who have already shown

an interest in that particular service or product thus increasing the likelihood the

audience will click through You can leverage this for your site and business by devel-

oping targeted ads that present tempting offers to entice the lead to return and en-

gage with you

Implementing a Retargeting Campaign

Firstly you need to understand there are two different ways you can garner an audi-

ence for retargeting The strongest by far is building your own list This happens over

time as people visit your site and are naturally tracked by their cookies In this situa-

tion you already know not only that theyrsquore generally interested in real estate but also

that there are specific kinds of properties they want

The second way is to use a ldquopreset audiencerdquo which goes by established preferences

based on browsing history mdash for example Web users who like horses mdash in a certain

geographic region as well as an expressed an interest in real estate This second

method is not quite as accurate as the first but it does allow you to get started right

away

Next step is to develop your ads You must have a variety of them because if your

audience sees the same thing getting shoved in their faces over and over again

theyrsquore going to be more irritated than persuaded A templated ad builder is available

or you can have a designer customize and upload them By the way ever notice that

ads are different sizes at different places on some Web pages One may be a banner

across the page another a little box in the corner and so on Yoursquoll need to have your

ads created in all these sizes because Google will select ads that fit the available

space

You can control all aspects of your ads including your budget the number of impres-

sions the campaignrsquos termination point and so on You can set your ads to display

according to certain keywords or even specific Web sites You can even control what

they see when they get to your site which means you can motivate them immediately

For example here is Progressive Insur-

ancersquos general site

Obviously you see navigation multiple offers and all kinds of additional information

Now look at what we get after clicking on a retargeted ad

No navigation no offers One purpose and one purpose only Follow the three

easy steps Note also that the box she is holding says ldquoAutordquo on it because I

searched using the keywords ldquocar insurancerdquo I repeated this exercise using

ldquohouse insurancerdquo and in the image she was holding two stacked boxes you

guessed it mdash one labeled ldquoHomeownersrdquo and the second ldquoAutordquo So you can very

simply drop your retargeted lead directly on the landing page for the offer you

present Donrsquot make them think about it

After launching you will want the ads to run for a couple of months until you

saturate your market then swap them out It can still be the same offer mind

you mdash just a different way of presenting it For example you may start out with an

ad offering a ldquoNo Commitment CMArdquo then go to ldquoSee Recent Sales in Your

Neighborhoodrdquo then swap to ldquoCheck Out Detailed Market Datardquo

Home Much Does Retargeting Cost

So you can follow up with warm leads on a consistent basis over a long period of

time with a single effort of setting up a couple of ads This has got to be yet an-

other major investment right Actually it costs less than the standard PPC cam-

paign

To determine the cost of an ad you have to balance the per-click payment

against its quality score On the basic level Google determines the quality score

by the number of times a given ad is displayed (an impression) and the number

of people who respond to it If the ad has too low a quality score Google will shut

it down because the ad is not making money On the other hand if people are

clicking through but still not engaging itrsquos not worth any amount of money yoursquore

paying and you need to revise the ad

Now letrsquos look at a return on investment Studies show it takes an average of

seven touches for someone to engage with a site If you are paying $4 per click

to get a visitor to your site using PPC ads but only two out of 100 visitors actually

engage with your site thatrsquos $392 lost Now if you can pay a fraction of that to

retarget those other 98 visitors over a period of weeks or months you vastly

increase your exposure and the chances of those warm leads returning thereby

increasing your return on the initial investment

In the end retargeting comes out looking better Standard PPC is triggered by

keyword searches which give you a ldquobest guessrdquo but donrsquot necessarily identify

any specific need On the other hand retargeting is based in the actual content

the user elects to view which is a far more accurate gauge So Google charges

less based on the likelihood being much higher of someone clicking on a retar-

geted ad versus a generalized PPC ad

Best Practices for Successful Retargeted Ads

As always there are a few guidelines you should follow when creating and

launching your campaign

Make sure your ad shows on related sites A guy shopping for lingerie for his

wife on Victoriarsquos Secretrsquos site is not thinking about real estate Donrsquot waste your

time and money displaying your ad to him Be sure your keywords are specific

enough that only sites related to real estate are used

Donrsquot make it easy for your competition Donrsquot show paid ads on your blog or

site You cannot control what ads Google shows on your site and it would be

mighty embarrassing to have a competitor stealing your leads

Follow good marketing practices As always your ads should focus on benefits

first and foremost mdash have big headlines and a strong call to action

Give rsquoem what they want Few things are more frustrating to a visitor than hav-

ing to search for the promised information If your ad offers a specific product or

service make sure the link takes them directly there not to your home page The

whole point of this is to channel them into your ldquoclick funnelrdquo

Although some companies have been using retargeting for quite some time it is

becoming more prevalent When used strategically and judiciously this long-term

method of marketing to potential online clients has shown itself to have real

potential Go here to find out more about how to get started

T E C H N O L O G Y C O M M I T T E E ldquo T E C H T I P rdquo

R E T A R G E T S I T E V I S I T O R S T O C O N V E R T L E A D S

Page 10 B O R F O R W A R D

Page 11 V O L U M E 5 I S S U E 5

Page 12 N E W S L E T T E R T I T L E

Page 13 V O L U M E 5 I S S U E 5

A N D R E W W O O T E N S A F E A R T I C L E

REALTORreg Safety for 2012

For the remainder of this year (with the exception of extenuating circumstances) we will focus our newsletters on tips from our 2012 REALTOR

reg Safety Guide The 2012 REALTOR

reg Safety Guide will be coming to you soon at no charge

We are currently in process of updating the information and format

This newsletter is going to focus on the state of our industry today This information is not meant to scare you but to in-form you so you can better prepare yourself and become more aware as you go about doing the everyday tasks of your job

Current REALTORreg Crime Statistics

There were eleven confirmed real estate murders in 2011 With attacks rapes murders and suicides 2011 was the most violent year in the real estate industry

In 2011

The majority of attacks on real estate professionals occurred in the afternoons on Thursday or Friday

Nearly 30 of attack victims were men

Most attacks did not occur inside major metro areas

Guns were used roughly 50 of the time in attacks

Robbery was the intention going into the attack but frequently resulted in a shooting

Unfortunately there is no face of a standard victim no face of a standard attacker and no common theme between many attacks The only common threads between these attacks are (1) there is no common thread everyone is equally vulnerable and (2) many lives have been altered as people have lost loved ones or have been attacked

Safety First Due to our frequent contact with unfamiliar people in private locations real estate profes-sionals face more on-the-job risks than many other business professionals One way to avoid a potential attack before it happens is to trust your instincts Your intuition combined with your common sense can help get you out of trouble For example you are working an open house and a person enters

We are all busy and preoccupied with work family and friends But dont let our busyness keep us from staying safe By following some simple techniques and taking time to stop and look around we can drastically decrease the chances of becoming victims For more tips tools and information please visit the resource page on our website wwwjustbesafecom

Page 14 B O R F O R W A R D

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Page 15 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Right

Roy O Barnes Jr

Board President

presents John Bailey

with the Realtor

Emeritus Award

Left

Maria Gelinas introduces

RMG Mortgagehellip

Rod Gelinas Owner

Bernardo Rojas amp

Casey Marshall

Page 16 B O R F O R W A R D

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

The Pledge of Allegiance

Recognizing Committee Members

Victor J Raymosmdash AECEO

Victor J Raymos addressing the Members

Roy O Barnes Jr Board President

Terry Pacettindash Auctioneer Extraordinaire

Diane Vespucci lending a helping hand

Linda McNett amp Joan Scop selling Board cookbooks

Page 17 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Sara Gross Florida Realtors-Public Policy amp

Victor J Raymos AECEO

Standing Deborah Link Seymoine Schmidt amp Bill Crosby

Seated Rob West amp Ted Smith

Judi Schuyler amp Marjorie Taylor

Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci

Gayle Logan Roberta Odom amp Carol Tunis

Tracy Glochau

Janine Rinderknecht

amp Dave Hall

2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E

Page 18 B O R F O R W A R D

Before a Hurricane Is Out There

Create a written emergency preparedness and action plan for your family and business

Visit your insurance agent now Review insurance coverage for your home and business

and the contents Determine your flood insurance eligibility - homeowners insurance

typically does not cover flood damage

Buy plywood or shutters for protecting windows Trim trees to lessen flying debris

Find out if you live in a hurricane evacuation zone by contacting your local emergency

management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or

if you live in a high-rise building

Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you

can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets

Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-

hood if you cannot return home

Test emergency equipment such as generators and flashlights

Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage

Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you

wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable

Hurricane Survival Kit

Essential Items

During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the

roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely

self-sufficient during that period

Here are some of the most critical supplies to have on hand well before a hurricane threatens

At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)

Non-perishable food

Formula diapers and other baby supplies

Manual can opener

First aid kit

Prescription and non-prescription medicines

Toiletries

Cell phones and battery-powered cell phone chargers

Battery-powered radios and flashlights

Plenty of batteries

Extra cash

Blankets sleeping bags books and games (especially if evacuating)

Page 19 B O R F O R W A R D

Take Action

When a Hurricane Threatens

Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-

fected by the storm about your whereabouts

No later than when a watch is issued

Fill vehicles with gas

Get extra cash

Fill prescriptions

For mobile homes secure tie-downs and prepare to evacuate when ordered

Bring in loose objects from outside

Prepare to secure all windows with shutters or plywood

No later than when a warning is issued

Secure all windows with shutters or plywood

Place valuables and important papers in a waterproof container and store on highest floor of home

If you are told to evacuate

Follow all instructions from local officials and leave immediately when told to do so

Bring emergency supplies listed above

Bring copies of important papers such as insurance policies and list and photos of your homersquos contents

Bring blankets sleeping bags books and games

Unplug appliances turn off electricity and main water valve

Lock windows and doors of your home

Go

If you are not told to evacuate

Stay at home Leave the roads available for those who must evacuate

Clean bathtub with bleach fill with water for washing and flushing (not drinking)

Set fridge to maximum cold and keep closed

Turn off utilities if told to do so by local officials

During a Hurricane

Go to an interior room on the lowest level of the structure in which yoursquore taking shelter

Stay away from windows and doors even though theyrsquore covered with shutters or plywood

During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture

Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short

period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived

After a Hurricane

Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often

difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a

downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such

as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-

ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated

carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard

Page 20 B O R F O R W A R D

A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H

D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R

B R O K E R T O S E E W H A T Y O U O W E

R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E

I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D

I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y

S E R V I C E W I L L B E M A D E I N A C T I V E

T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A

$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T

Drop off your payment at the Board office or

you can pay over the phone call 904-829-8738

The Education Committee is happy to welcome Tanya Liebal to the group

The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their

assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year

Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or

donated items

Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder

all proceeds will benefit our communityrsquos children through scholarships

The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend

54 Code of Ethics (3CE) at 9AM

511 After the Contract at 9AM-4PM

515 MLS training at 1PM-3PM

517 Listing Agreement at 9AM

524 Vacant Land Contract at 9AM-12AM

525 Board Orientation at 9AM (required for all new members)

529 Intermediate Innovia at 130PM-330PM

530 Mobile Hookups Userrsquos Group 930AM-1030AM

531 Conflict Resolution for Realtors (3CE) at 1PM

Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come

and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions

If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron

Barry at 904-501-2424

E D U C A T I O N C O M M I T T E E N E W S

M E M B E R B E N E F I T S

Page 21 V O L U M E 5 I S S U E 5

Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on

WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065

Page 22 B O R F O R W A R D

HomePro Inspections is your go-to source for agent liability reduction and customer peace of

mind Infrared technology separates the professionals from the pretenders in the home inspec-

tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade

Package Call for your 5 Star Inspection today ndash 904-268-8211

Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC

instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of

The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up

Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or

Amazoncom Book Wally for your next speaking event today

HomePro Inspections

is your best source for agent liability reduction and

client peace of mind Your clientrsquos one stop for

Environmental Testing (mold radon water lead paint meth

lab) Wind Mitigation Evaluations

Chinese Drywall Assessments Insurance Inspections

Energy Audits Home Inspections Termite Reports Construc-

tion Consultations Infrared Moisture Instruction

Investigations and More

904-268-8211

GoHomeProcom

stantly see the cost to operate that device

The OWL also gives you cost and consumption by day as

well as weekly monthly and annual costs This thing is

fast and fun And it makes it easy to choose how best to

save based on your exact consumption habits

When I brought the OWL into my office it was met with

mixed reactions For sure my staff is accustomed to my

frugal consumption habits but now with the OWL they

were able to see instantly the cost of every action And

the real savings of simply turning off what was not in use

The most profound discovery was Amie in my front office

discovering that the small space heater she was using

under her desk to warm her feet was consuming and

costing as much as the heat pump that heats the whole

office She has seen the ill of her ways and abandoned

the under desk space heater No doubt the computer

that was also under the desk is also grateful at the re-

moval of the space heater

There really is a positive return when you increase your

insulation upgrade your heat pump or install a solar wa-

ter heater - you bet there is The OWL will never make

your home more efficient BUT it will make YOU more

efficient And when you do make energy related up-

grades in your home you will reap even greater rewards

with the help of your own efficient behaviors

Want to easily and instantly manage your energy con-

sumption It all starts with measurement

(NOTE Ive become so impressed with the OWL that HomePro now offers it

for sale and well install it for free during an energy audit Call to book your

energy audit today 904-268-8211)

Therersquos an old adage that states ldquoYou cannot manage

what you do not measurerdquo

When it comes to lowering your electric bill measuring

your electric consumption is a fantastic way to reduce

your electric expense even without the expense of fancy

home improvement

Now you might make the argument that your electric

consumption is already being measured at the meter

While thatrsquos true you donrsquot see that consumption until

your bill arrives a month or more AFTER the consump-

tion has already happened Too late to manage that bill

all you can try to manage is how to pay the bill

But before you can easily manage your consumption

you must have an easy way to measure your consump-

tion And you must be able to see it happen as it hap-

pens You could stand and stare at your electric meter

while a friend or family meter switched items in your

home off and on But truth be told even an energy effi-

ciency nut like me will not work THAT hard

No what I wanted was something simple that would

make it a game to save energy and money

My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget

plugs directly into your wall outlet and then you plug the

device to be measured into the Kill-A-Watt-EZ After the

device being measured has been in use for a few hours

the Kill-A-Watt-EZ calculates the cost to run your device

on a per hour day week month and annual basis Kind

of fun and a great way to begin understanding what it

really costs to operate each item in your home

Using the Kill-A-Watt-EZ I discovered that television con-

sumed $5216 of electric per year and that my coffee

maker was costing me $257 each year Irsquove now meas-

ured most every piece of equipment in my home as well

as my office You can purchase your own Kill-A-Watt-EZ

for about $30 from many big box stores

I ultimately found it was taking a lot of time to get a

reading from the Kill-A-Watt-EZ plugged into each piece

of equipment in my home and office so I began the

search for an easier way to continually monitor my con-

sumption

Thatrsquos when I found The OWL The OWL is a wireless

monitor that shows how much electricity you are using

at any given instant (installs into your electrical panel)

As each item in your home switches on you can in-

Page 23 V O L U M E 5 I S S U E 5

A P R I L S T A T I S T I C S

St Aug amp St Johns Monthly Statistics Report

04012012-04302012

Compiled on May 2nd

Apr-12 Apr-11 41-302011 - 41-

302012 YTD 2012 YTD 2011 YTD 2011-12

Residential

New Listings 316 349 -945 1444 1398 329

Sold Listings 233 226 309 795 759 474

Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282

Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182

Avg Day on Market 157 150 508 167 155 778

Lots and Land

New Listings 63 76 -1710 286 304 -592

Sold Listings 20 22 -909 83 66 2575

Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219

Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078

Avg Day on Market 376 239 5777 320 200 5963

CommercialIndustrial

New Listings 6 11 -4545 46 51 -980

Sold Listings 2 4 -50 8 13 -3846

Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720

Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420

Avg Day on Market 375 277 3562 308 192 6041

Multi-Family

New Listings 6 12 -50 15 31 -5161

Sold Listings 1 6 -8333 9 12 -25

Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431

Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575

Avg Day on Market 454 245 8505 284 183 5492

Total

New Listings 392 448 -1250 1792 1784 045

Sold Listings 256 258 077 895 850 529

Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117

Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390

Avg Day on Market 177 162 979 183 159 1517

Search Criteria

Date Start 412012 Date End 4302012

ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JUNE 2012 PREVIEW

4th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

6th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

8th FRBAR-1 3CE 900AM

13th AFFILIATE COMMITTEE 900AM

13-14th MEDIATION TRAINING 11CE 830-430PM

15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM

19th FINANCE COMMITTEE 1200PM

MLS TRAINING 100PM

20th PUBLIC RELATIONS COMMITTEE 930AM

MLS BOARD MEETING 1200PM

21st BOARD MEETING 1200PM

26th REALIST TRAINING 130PM

29th

DISTRICT 1 CONFERENCE

830AM-

400PM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

MLSEducation SUPRA

NewsletterWebsite Membership

Linda McNett

staffstjohnsrealtorsorg

MembershipWebsiteSUPRA

Committee SupportEducation

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

Page 4: MAY 2012 BOR FORWARD NEWSLETTER

Real success

is finding

your

lifework in

the work

that

you love

R E A L T O R reg S P O T L I G H T ndash J E F F M E T C A L F

W A T S O N - U S 1

A F F I L I A T E S P O T L I G H T ndash M I C K D O L A N

A M E R I C A N H O M E W A R R A N T Y

Page 4 B O R F O R W A R D

new hometown of St Augustine took him to many places and allowed him to meet many amazing people After seeing what forty of the fifty states have to offer hes made his decision This is the place to call home Jeff has been active in the Boy Scouts of America since 1998 and is currently a Unit Commissioner in charge of supervising 3 troops locally He has also volunteered with the Civil Air Patrol by providing Emergency Locator Transmitter training to the cadets responsible for locating downed aircraft in the event of an emergency During his downtime he enjoys flying recreationally riding motorcycles playing guitar amp piano and exploring beachfront towns with his girlfriend Ashleigh and their rescued American Bulldog Dexter Jeff looks forward to a long successful career in real estate with Mr Watson and his whole team behind him every step of the way

He can be reached by email at JeffRealty2Realitycom or by phone at (904)495-0115

Jeff Metcalf has dreamt of a career in real estate for the last ten years He finally made that dream a reality by attending the Watson School of Real Estate in August of 2011 and obtaining his Florida Real Estate License in October of the same year He joined the Watson Realty Corp family immediately after and is currently a Sales Associate under Dianne Pittman at the Watson Realty Corp office located at 3505 US 1 South in St Augustine FL Jeff is very good at spreading the word about the history and natural beauty in this part of the state but he hasnt always been lucky enough to call Florida his home He grew up in a small town just outside of Chicago Illinois After obtaining his pilots license at Southern Illinois Universitys Flight School in Carbondale Illinois he joined the United States Air Force and was relocated to Oklahoma City Oklahoma When he got out of the Air Force he decided to fulfill one of his lifelong dreams of living in Florida He has now been a resident of this great state for over 6 years and he can honestly say he will never leave The road he traveled on his way to his

The St Augustine and St Johns Board of

Realtors has an incredible group of

affiliates For the month of May we are

going to acknowledge the only home

warranty member First American

Home Warranty ndash Mick Dolan

Do you remember Cabbage Patch Kids

Magnum PI or when stamps were 20

cents This would be around the year

1984 This is also the first year First

American Home Warranty came out

with their first product This segment

of First American with experience

dating back to 1889 has evolved into

the most financially stable home

warranty in the industry

Why Buy a Home Warranty A home

warranty helps protect your

investment while you enjoy your

home While a home warranty cannot

prevent systems and appliances from

failing it can save you money on

costly covered repairs and

replacements

If you would like to learn more call

on your local representative

Mick Dolan Mobile 904-718-3685

Email mdolanfirstamcom

Mick is in his third year with First

American and would be happy to

answer any of your questions and

place orders Keep in mind existing

homes including rental properties

can add coverage any time as well

Jeff Metcalf

Making Realty a

Reality

Mick Dolan

Northeast Florida Area

Manager

Mobile Phone (904) 718-3685

Email

mdolanfirstamcom

Page 5 V O L U M E 5 I S S U E 5

M A R C H N E W M E M B E R S

TERESA R RUEN REMAX 100

Join Date 03012012 (Primary BORPrimary MLS)

RICHARD WHITE EDMONSON REAL ESTATE amp ASSOC

Join Date 03012012 (Primary BORPrimary MLS)

MARYANN BAETZ REMAX COAST 2 COAST

Join Date 03052012 (Primary BORPrimary MLS)

KAREN MORAN ENDLESS SUMMER REALTY

Join Date 03072012 (Primary BORPrimary MLS)

MARGARET A MILLER (MAGGIE) FLORIDA HOMES REALTY amp MORTGAGE

Join Date 03122012 (Primary BORPrimary MLS)

JEFF WILDERS ACTION HEATING amp AIR CONDITIONING

Join Date 03142012 (Affiliate)

PATTI STOVER ACTION HEATING amp AIR CONDITIONING

Join Date 03142012 (Affiliate)

ROBIN WILSON ROBIN WILSON INSURANCE COMP

Join Date 03202012 (Affiliate)

TAFIE LOMBARD ROBIN WILSON INSURANCE COMP

Join Date 03202012 (Affiliate)

ROBERT J STEINER EDMONSON amp ASSOCIATES REAL EST

Join Date 03212012 (Primary BORPrimary MLS)

J U N E E V E N T S I N S T A U G U S T I N E

Page 6 B O R F O R W A R D

Changing of the Guard Saturday Night Nightly changing of the guard in St Augustine a Spanish military

tradition will be re-enacted at 7pm each Saturday through Sept 3 in front of the Government House in the

Plaza de la Constitution

First Friday ArtWalk (Every Month 2012) - Self-guided walking tour of numerous art galleries 5p-9p (904)

829-0065 visit staugustinegalleriescom

(Jun 2) Drakes Raid Conducted by the Historic Florida Militia the re-enactment provides an up-close look

at what it was like for St Augustine residents to defend their city against overwhelming odds On June 2nd

2012 in the 26th reenactment of Sir Francis Drakersquos Raid on old San Agustiacuten During the day (June 4th) a

16th century-style military encampment will be open to the public at the Fountain of Youth Park and will play

host to drills demonstrations and living history interpretation from 1000 AM to 500 PM The reenact-

ment of the sacking and burning of the town will commence Saturday evening at 700 PM in the old city

beginning at the Old City Gates and ending in the Plaza This military display is intended to symbolically

commemorate the temporary abandonment of the city of St Augustine by Spanish colonial forces After

the town was looted and burned by Drakersquos men the Spanish returned to rebuild upon the same streets

you walk on today

(Jun 2) The 14th annual Every Womanrsquos Arts amp Crafts Summer festival will be from 10 am to 5 pm at the

St Johns County Ocean Pier Pavilion 350 A1A Beach Blvd St Augustine Beach A call for arts and crafts

handmade by women of all ages is open

Go to wwweverywomansartcom or call LaDonna Eastman event organizer at 669-2260 The event will

feature paintings ceramics pottery crochet embroidery candles soaps textiles handbags photography

and more The free event is open to the public with limited parking available in the pier parking lot

(Jun 7) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attend-

ing are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Bob amp

Jolinersquos Friends of Mine Band Info (904)825-1004 Concert in the Plaza

(Jun 8) ZZ Top Gretchen Wilson and 3 Doors Down Perform at St Augustine Amphitheatre June 8 2012

630pm Enjoy a lively performance by legendary rockers ZZ Top Known for their trademark chest length

beards and sunglasses and tunes like Cheap Sunglasses and Sharp Dressed Man ZZ Top will be joined by

3 Doors Down and Grammy award winning country artist Gretchen Wilson

The performance will take place at 630 pm at the St Augustine Amphitheatre located at 1640 A1A in St

Augustine Tickets range from $4950 to $12450

(Jun 14-17) King Buster Classic More than 400 boats participate in the premiere Southern Kingfish com-

petition of the year St Augustine Municipal Marina located at Avenida Menendez and the Bridge of Lions

Info (904)280-4622 Kingbuster 400

Page 7 V O L U M E 5 I S S U E 5

(Jun 14) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending

are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Big Pineapple

Info (904)825-1004 Concert in the Plaza

(June 17) Fathers Day Weekend Treat Dad to a Golf and Romantic BampB Getaway

(Jun 21) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending

are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Mid-Life Crisis

Info (904)825-1004 Concert in the Plaza

(Jun 24) Marineland Kayaking Tours Have fun and learn about the coastal environment while paddling through the most unique setting for kayaking in Northeast Florida -- Marineland Dolphin Adventure This kayak trip is perfectly timed with the tides to ensure hours of relaxing exploration making kayaking accessible for ages 6 and up (Call for times) This eco-educational experience is made possible through partnerships between Ripple Effect Ecotours Marineland and UFs Whitney Laboratory for Marine Bioscience Location Marineland - Whitney Lab Docks Hours Call to check for times based on tides Admission $55 per person

includes free admission to the Marineland Dolphin Adventure

(Jun 25-26) Greek Landing Day Festival Sponsored by St Photios Natl Greek Orthodox Shrine Celebrate the

arrival of the first colony of Greeks in N America (904)829-8205 Greek Landing Day Festival

(Jun 28) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending

are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Lightly Salted

Info (904)825-1004 Concert in the Plaza

(Jun 29) Ringo Starr and His All Starr Band Perform at St Augustine Amphitheatre June 29 2012 7pm

Ringo Starr and his All Starr Band will return to the stage at St Augustine Amphitheatre New to the All Starrs

are Steve Lukather (Toto) and Gregg Rolie (Santana amp Journey) who will join All Starr alumni Richard Page

Todd Rundgren Mark Rivera and Gregg Bissonette The performance will include a jukebox worth of All Starr

hits such as Rosanna Broken Wings Hello Itrsquos Me Black Magic Woman v and from Starrrsquos just released

17th solo record Ringo 2012 (Hip-OUme) The performance will start at 7pm Tickets are $29 $49 $64

$79 and $124 The St Augustine Amphitheatre is located at 1640 A1A in St Augustine

J U N E E V E N T S I N S T A U G U S T I N E

S T J O H N S B U I L D E R S C O U N C I L

Page 8 B O R F O R W A R D

wwwstjohnsbuilderscouncilcom

Ed amp Ellie Paucek enjoying the weigh-in

2012 St Johns Builders Council 4th Annual Fishing Tournament

The St Johns Builders Council held their 4th Annual Fishing Tournament benefiting Habitat

for Humanity on April 14th at the Northeast Florida Marlin Association at Camachee Cove

30 boats launched to compete for the heaviest Redfish Trout and Flounder

SJBC would like to thank all the Captainrsquos Anglers Sponsors and volunteers that participated to make their fishing tournament a success

WINNING FISH ndash ANGLERS

R E D F I S H

$500 - 1ST Place - Allen Rash ndash Ferguson Enterprises

$300 - 2nd Place - Doug Wenzel ndash Bonded Builders Home Warranty

$200 - 3rd Place - Jeff Ferguson ndash Drees Homes

T R O U T

$500 - 1st Place ndash Mike Jenkins ndash Jenkins Heating amp Air Team 1

$300 - 2nd Place ndash Dustin Wickham ndash Jenkins Heating amp Air Team 2

$200 - 3rd Place ndash David Higdon ndash David Higdon Concrete

F L O U N D E R

$500 - 1st Place ndash David Liebowitz ndash Climate Masters Heating amp Air

$300 - 2nd Place ndash Dennis Ginder ndash Landon Homes

$200 - 3rd Place ndash Ferguson Enterprises ndash Mandy Bouton

T R I P L E C H A L L E N G E ndash B O A T T O T A L H E A V I E S T W E I G H T O F A L L 3 C A T E G O R I E S

$1000 - 1ST Place ndash Landon Homes ndash Captain Rob Bennett

$600 - 2nd Place ndash Panel-Tek ndash Captain Larry Miniard

Bringing in the fish Preparing the smoked pork and ribs Nice fish

Jenkins Heating and Air

HERE COMES THE SUN

Repetition is the key to under-

standing - which is why we are re-

minding you to protect yourself

from excessive exposure to the

ultraviolet rays (UV) of the sun Ex-

posure to UV radiation has increased over the years due to

the depletion of the ozone layer a naturally-occurring gas

that filters the suns UV radiation For some people overex-

posure to UV rays can lead to skin cancer cataracts and

weakened immune systems To protect against sun-related

damage follow these rules

Wear those shades Sunglasses that provide 99-

100 of UVA and UVB protection greatly reduce

sun exposure that can lead to cataracts and other

eye damage Be sure to check the label when buy-

ing sunglasses to make sure they have proper UV

protection

Lather on the sunscreen Use a sunscreen with

Sun Protection Factor (SPF) of at least 15 Apply it

liberally to all exposed areas of your body particu-

larly your ears face back and neck Reapply every

2 hours when working playing or exercising out-

doors even waterproof sunscreen can come off

when you towel off sweat or water

Listen to the weather reports The UV Index devel-

oped by the National Weather Service and the Envi-

ronmental Protection Agency provides a forecast

of the expected risk of overexposure to the sun and

indicates the degree of caution that you should

take when working playing or exercising outdoors

Weather predictions in print and broadcast media

announce the UV Index daily

Stay clear of the midday sun as much as possi-

ble The suns UV rays are strongest between 10

am and 4 pm If youre spending the day at the

beach take refuge under a beach umbrella during

those hours when the suns rays are most intense

Dress Up Wear light long-sleeved shirts and ankle-

length pants if youre going to be out in the sun for

long periods of time and youd rather not wear sun-

screen A wide brimmed hat will shade your face

neck ears and eyes

Making Fleas Flee amp

Ticks Take Off

Every spring and summer fleas and ticks cause misery to people and animals On pets they can spread disease and para-sitic infections Then once theyre bored with frolicking in fur they may decide to

feast on you Ouch

How do you get rid of them - without harming your pet your

family or the planet Here are some tips

Most commercial flea and tick sprays contain

carbaryl which works by attacking pests nerv-

ous systems But carbaryl also can harm devel-

oping fetuses in both animals and humans

Fortunately there are less-toxic alternatives

For example some pesticides contain pyrethrin

a natural ingredient made from chrysanthe-

mums It works just as well though it still should

be used with care

Many pesticides dont affect insects eggs and

larvae which represent 95 of the flea popula-

tion That may require a kind of pesticide called

a growth regulator They keep eggs from

becoming adults

Another way to keep fleas off pets is to add gar-

lic and brewers yeast to pets meals which

makes pets taste bad to bugs Many such prod-

ucts are sold in pet supply stores But pets may

need to take these remedies for several weeks

before they work

Dont overlook the basics Keep your pet

clean Use a fine-toothed flea comb on your pet

to remove existing fleas And dont forget to dust

and vacuum regularly Fleas simply hate clean

homes

(NOT SO FUN) FACT For every flea found on your pet there

may be as many as 100 more lurking nearby

Page 9 V O L U M E 5 I S S U E 5

G O G R E E N S P R I N G T I P S

You do a lot of work to drive traffic to your Web site Blogging social media SEO pay-

per-click ads postcard campaigns drip messaging hellip all of that can be overwhelming

and some of those things can take up a fair amount of your time and money

The biggest problem with that investment is this Many visitors who land on your site

once via those methods never come back Well now therersquos a way where you can

follow up with your site visitors to remind them of your services and even qualify

those leads as you do so The amazing thing is itrsquos very easy to do and costs far less

than you think

How Retargeting Works

Humans are creatures of habit We seek information using certain guidelines or pa-

rameters And when there is something wersquore interested in we tend to notice things

that relate to that item more readily So letrsquos say that yoursquore considering buying a

house You search for information on the Web using some term like ldquobuying a home in

______rdquo (fill in the blank with a geographic location) You get a list of real estate Web

sites and will probably click on the first few before wondering what other resources

you can find and try a different search perhaps ending up on say Realtorcom

Now consider this Yoursquore starting to search around the Web with that phrase when

you suddenly see an online ad offering a custom luxury tour of a neighborhood you

were just considering or perhaps the ability to get greater details on a house you were

interested in Coincidence Nope Retargeting

Because of your cookies search engines can track every single place you visit on the

Internet Google also has a vast network of advertisers and they get paid only when

someone clicks on one of those ads So by combining these two pieces of information

Google has the ability to present specific ads to select people who have already shown

an interest in that particular service or product thus increasing the likelihood the

audience will click through You can leverage this for your site and business by devel-

oping targeted ads that present tempting offers to entice the lead to return and en-

gage with you

Implementing a Retargeting Campaign

Firstly you need to understand there are two different ways you can garner an audi-

ence for retargeting The strongest by far is building your own list This happens over

time as people visit your site and are naturally tracked by their cookies In this situa-

tion you already know not only that theyrsquore generally interested in real estate but also

that there are specific kinds of properties they want

The second way is to use a ldquopreset audiencerdquo which goes by established preferences

based on browsing history mdash for example Web users who like horses mdash in a certain

geographic region as well as an expressed an interest in real estate This second

method is not quite as accurate as the first but it does allow you to get started right

away

Next step is to develop your ads You must have a variety of them because if your

audience sees the same thing getting shoved in their faces over and over again

theyrsquore going to be more irritated than persuaded A templated ad builder is available

or you can have a designer customize and upload them By the way ever notice that

ads are different sizes at different places on some Web pages One may be a banner

across the page another a little box in the corner and so on Yoursquoll need to have your

ads created in all these sizes because Google will select ads that fit the available

space

You can control all aspects of your ads including your budget the number of impres-

sions the campaignrsquos termination point and so on You can set your ads to display

according to certain keywords or even specific Web sites You can even control what

they see when they get to your site which means you can motivate them immediately

For example here is Progressive Insur-

ancersquos general site

Obviously you see navigation multiple offers and all kinds of additional information

Now look at what we get after clicking on a retargeted ad

No navigation no offers One purpose and one purpose only Follow the three

easy steps Note also that the box she is holding says ldquoAutordquo on it because I

searched using the keywords ldquocar insurancerdquo I repeated this exercise using

ldquohouse insurancerdquo and in the image she was holding two stacked boxes you

guessed it mdash one labeled ldquoHomeownersrdquo and the second ldquoAutordquo So you can very

simply drop your retargeted lead directly on the landing page for the offer you

present Donrsquot make them think about it

After launching you will want the ads to run for a couple of months until you

saturate your market then swap them out It can still be the same offer mind

you mdash just a different way of presenting it For example you may start out with an

ad offering a ldquoNo Commitment CMArdquo then go to ldquoSee Recent Sales in Your

Neighborhoodrdquo then swap to ldquoCheck Out Detailed Market Datardquo

Home Much Does Retargeting Cost

So you can follow up with warm leads on a consistent basis over a long period of

time with a single effort of setting up a couple of ads This has got to be yet an-

other major investment right Actually it costs less than the standard PPC cam-

paign

To determine the cost of an ad you have to balance the per-click payment

against its quality score On the basic level Google determines the quality score

by the number of times a given ad is displayed (an impression) and the number

of people who respond to it If the ad has too low a quality score Google will shut

it down because the ad is not making money On the other hand if people are

clicking through but still not engaging itrsquos not worth any amount of money yoursquore

paying and you need to revise the ad

Now letrsquos look at a return on investment Studies show it takes an average of

seven touches for someone to engage with a site If you are paying $4 per click

to get a visitor to your site using PPC ads but only two out of 100 visitors actually

engage with your site thatrsquos $392 lost Now if you can pay a fraction of that to

retarget those other 98 visitors over a period of weeks or months you vastly

increase your exposure and the chances of those warm leads returning thereby

increasing your return on the initial investment

In the end retargeting comes out looking better Standard PPC is triggered by

keyword searches which give you a ldquobest guessrdquo but donrsquot necessarily identify

any specific need On the other hand retargeting is based in the actual content

the user elects to view which is a far more accurate gauge So Google charges

less based on the likelihood being much higher of someone clicking on a retar-

geted ad versus a generalized PPC ad

Best Practices for Successful Retargeted Ads

As always there are a few guidelines you should follow when creating and

launching your campaign

Make sure your ad shows on related sites A guy shopping for lingerie for his

wife on Victoriarsquos Secretrsquos site is not thinking about real estate Donrsquot waste your

time and money displaying your ad to him Be sure your keywords are specific

enough that only sites related to real estate are used

Donrsquot make it easy for your competition Donrsquot show paid ads on your blog or

site You cannot control what ads Google shows on your site and it would be

mighty embarrassing to have a competitor stealing your leads

Follow good marketing practices As always your ads should focus on benefits

first and foremost mdash have big headlines and a strong call to action

Give rsquoem what they want Few things are more frustrating to a visitor than hav-

ing to search for the promised information If your ad offers a specific product or

service make sure the link takes them directly there not to your home page The

whole point of this is to channel them into your ldquoclick funnelrdquo

Although some companies have been using retargeting for quite some time it is

becoming more prevalent When used strategically and judiciously this long-term

method of marketing to potential online clients has shown itself to have real

potential Go here to find out more about how to get started

T E C H N O L O G Y C O M M I T T E E ldquo T E C H T I P rdquo

R E T A R G E T S I T E V I S I T O R S T O C O N V E R T L E A D S

Page 10 B O R F O R W A R D

Page 11 V O L U M E 5 I S S U E 5

Page 12 N E W S L E T T E R T I T L E

Page 13 V O L U M E 5 I S S U E 5

A N D R E W W O O T E N S A F E A R T I C L E

REALTORreg Safety for 2012

For the remainder of this year (with the exception of extenuating circumstances) we will focus our newsletters on tips from our 2012 REALTOR

reg Safety Guide The 2012 REALTOR

reg Safety Guide will be coming to you soon at no charge

We are currently in process of updating the information and format

This newsletter is going to focus on the state of our industry today This information is not meant to scare you but to in-form you so you can better prepare yourself and become more aware as you go about doing the everyday tasks of your job

Current REALTORreg Crime Statistics

There were eleven confirmed real estate murders in 2011 With attacks rapes murders and suicides 2011 was the most violent year in the real estate industry

In 2011

The majority of attacks on real estate professionals occurred in the afternoons on Thursday or Friday

Nearly 30 of attack victims were men

Most attacks did not occur inside major metro areas

Guns were used roughly 50 of the time in attacks

Robbery was the intention going into the attack but frequently resulted in a shooting

Unfortunately there is no face of a standard victim no face of a standard attacker and no common theme between many attacks The only common threads between these attacks are (1) there is no common thread everyone is equally vulnerable and (2) many lives have been altered as people have lost loved ones or have been attacked

Safety First Due to our frequent contact with unfamiliar people in private locations real estate profes-sionals face more on-the-job risks than many other business professionals One way to avoid a potential attack before it happens is to trust your instincts Your intuition combined with your common sense can help get you out of trouble For example you are working an open house and a person enters

We are all busy and preoccupied with work family and friends But dont let our busyness keep us from staying safe By following some simple techniques and taking time to stop and look around we can drastically decrease the chances of becoming victims For more tips tools and information please visit the resource page on our website wwwjustbesafecom

Page 14 B O R F O R W A R D

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Page 15 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Right

Roy O Barnes Jr

Board President

presents John Bailey

with the Realtor

Emeritus Award

Left

Maria Gelinas introduces

RMG Mortgagehellip

Rod Gelinas Owner

Bernardo Rojas amp

Casey Marshall

Page 16 B O R F O R W A R D

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

The Pledge of Allegiance

Recognizing Committee Members

Victor J Raymosmdash AECEO

Victor J Raymos addressing the Members

Roy O Barnes Jr Board President

Terry Pacettindash Auctioneer Extraordinaire

Diane Vespucci lending a helping hand

Linda McNett amp Joan Scop selling Board cookbooks

Page 17 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Sara Gross Florida Realtors-Public Policy amp

Victor J Raymos AECEO

Standing Deborah Link Seymoine Schmidt amp Bill Crosby

Seated Rob West amp Ted Smith

Judi Schuyler amp Marjorie Taylor

Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci

Gayle Logan Roberta Odom amp Carol Tunis

Tracy Glochau

Janine Rinderknecht

amp Dave Hall

2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E

Page 18 B O R F O R W A R D

Before a Hurricane Is Out There

Create a written emergency preparedness and action plan for your family and business

Visit your insurance agent now Review insurance coverage for your home and business

and the contents Determine your flood insurance eligibility - homeowners insurance

typically does not cover flood damage

Buy plywood or shutters for protecting windows Trim trees to lessen flying debris

Find out if you live in a hurricane evacuation zone by contacting your local emergency

management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or

if you live in a high-rise building

Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you

can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets

Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-

hood if you cannot return home

Test emergency equipment such as generators and flashlights

Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage

Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you

wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable

Hurricane Survival Kit

Essential Items

During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the

roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely

self-sufficient during that period

Here are some of the most critical supplies to have on hand well before a hurricane threatens

At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)

Non-perishable food

Formula diapers and other baby supplies

Manual can opener

First aid kit

Prescription and non-prescription medicines

Toiletries

Cell phones and battery-powered cell phone chargers

Battery-powered radios and flashlights

Plenty of batteries

Extra cash

Blankets sleeping bags books and games (especially if evacuating)

Page 19 B O R F O R W A R D

Take Action

When a Hurricane Threatens

Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-

fected by the storm about your whereabouts

No later than when a watch is issued

Fill vehicles with gas

Get extra cash

Fill prescriptions

For mobile homes secure tie-downs and prepare to evacuate when ordered

Bring in loose objects from outside

Prepare to secure all windows with shutters or plywood

No later than when a warning is issued

Secure all windows with shutters or plywood

Place valuables and important papers in a waterproof container and store on highest floor of home

If you are told to evacuate

Follow all instructions from local officials and leave immediately when told to do so

Bring emergency supplies listed above

Bring copies of important papers such as insurance policies and list and photos of your homersquos contents

Bring blankets sleeping bags books and games

Unplug appliances turn off electricity and main water valve

Lock windows and doors of your home

Go

If you are not told to evacuate

Stay at home Leave the roads available for those who must evacuate

Clean bathtub with bleach fill with water for washing and flushing (not drinking)

Set fridge to maximum cold and keep closed

Turn off utilities if told to do so by local officials

During a Hurricane

Go to an interior room on the lowest level of the structure in which yoursquore taking shelter

Stay away from windows and doors even though theyrsquore covered with shutters or plywood

During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture

Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short

period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived

After a Hurricane

Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often

difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a

downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such

as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-

ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated

carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard

Page 20 B O R F O R W A R D

A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H

D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R

B R O K E R T O S E E W H A T Y O U O W E

R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E

I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D

I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y

S E R V I C E W I L L B E M A D E I N A C T I V E

T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A

$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T

Drop off your payment at the Board office or

you can pay over the phone call 904-829-8738

The Education Committee is happy to welcome Tanya Liebal to the group

The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their

assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year

Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or

donated items

Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder

all proceeds will benefit our communityrsquos children through scholarships

The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend

54 Code of Ethics (3CE) at 9AM

511 After the Contract at 9AM-4PM

515 MLS training at 1PM-3PM

517 Listing Agreement at 9AM

524 Vacant Land Contract at 9AM-12AM

525 Board Orientation at 9AM (required for all new members)

529 Intermediate Innovia at 130PM-330PM

530 Mobile Hookups Userrsquos Group 930AM-1030AM

531 Conflict Resolution for Realtors (3CE) at 1PM

Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come

and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions

If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron

Barry at 904-501-2424

E D U C A T I O N C O M M I T T E E N E W S

M E M B E R B E N E F I T S

Page 21 V O L U M E 5 I S S U E 5

Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on

WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065

Page 22 B O R F O R W A R D

HomePro Inspections is your go-to source for agent liability reduction and customer peace of

mind Infrared technology separates the professionals from the pretenders in the home inspec-

tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade

Package Call for your 5 Star Inspection today ndash 904-268-8211

Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC

instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of

The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up

Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or

Amazoncom Book Wally for your next speaking event today

HomePro Inspections

is your best source for agent liability reduction and

client peace of mind Your clientrsquos one stop for

Environmental Testing (mold radon water lead paint meth

lab) Wind Mitigation Evaluations

Chinese Drywall Assessments Insurance Inspections

Energy Audits Home Inspections Termite Reports Construc-

tion Consultations Infrared Moisture Instruction

Investigations and More

904-268-8211

GoHomeProcom

stantly see the cost to operate that device

The OWL also gives you cost and consumption by day as

well as weekly monthly and annual costs This thing is

fast and fun And it makes it easy to choose how best to

save based on your exact consumption habits

When I brought the OWL into my office it was met with

mixed reactions For sure my staff is accustomed to my

frugal consumption habits but now with the OWL they

were able to see instantly the cost of every action And

the real savings of simply turning off what was not in use

The most profound discovery was Amie in my front office

discovering that the small space heater she was using

under her desk to warm her feet was consuming and

costing as much as the heat pump that heats the whole

office She has seen the ill of her ways and abandoned

the under desk space heater No doubt the computer

that was also under the desk is also grateful at the re-

moval of the space heater

There really is a positive return when you increase your

insulation upgrade your heat pump or install a solar wa-

ter heater - you bet there is The OWL will never make

your home more efficient BUT it will make YOU more

efficient And when you do make energy related up-

grades in your home you will reap even greater rewards

with the help of your own efficient behaviors

Want to easily and instantly manage your energy con-

sumption It all starts with measurement

(NOTE Ive become so impressed with the OWL that HomePro now offers it

for sale and well install it for free during an energy audit Call to book your

energy audit today 904-268-8211)

Therersquos an old adage that states ldquoYou cannot manage

what you do not measurerdquo

When it comes to lowering your electric bill measuring

your electric consumption is a fantastic way to reduce

your electric expense even without the expense of fancy

home improvement

Now you might make the argument that your electric

consumption is already being measured at the meter

While thatrsquos true you donrsquot see that consumption until

your bill arrives a month or more AFTER the consump-

tion has already happened Too late to manage that bill

all you can try to manage is how to pay the bill

But before you can easily manage your consumption

you must have an easy way to measure your consump-

tion And you must be able to see it happen as it hap-

pens You could stand and stare at your electric meter

while a friend or family meter switched items in your

home off and on But truth be told even an energy effi-

ciency nut like me will not work THAT hard

No what I wanted was something simple that would

make it a game to save energy and money

My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget

plugs directly into your wall outlet and then you plug the

device to be measured into the Kill-A-Watt-EZ After the

device being measured has been in use for a few hours

the Kill-A-Watt-EZ calculates the cost to run your device

on a per hour day week month and annual basis Kind

of fun and a great way to begin understanding what it

really costs to operate each item in your home

Using the Kill-A-Watt-EZ I discovered that television con-

sumed $5216 of electric per year and that my coffee

maker was costing me $257 each year Irsquove now meas-

ured most every piece of equipment in my home as well

as my office You can purchase your own Kill-A-Watt-EZ

for about $30 from many big box stores

I ultimately found it was taking a lot of time to get a

reading from the Kill-A-Watt-EZ plugged into each piece

of equipment in my home and office so I began the

search for an easier way to continually monitor my con-

sumption

Thatrsquos when I found The OWL The OWL is a wireless

monitor that shows how much electricity you are using

at any given instant (installs into your electrical panel)

As each item in your home switches on you can in-

Page 23 V O L U M E 5 I S S U E 5

A P R I L S T A T I S T I C S

St Aug amp St Johns Monthly Statistics Report

04012012-04302012

Compiled on May 2nd

Apr-12 Apr-11 41-302011 - 41-

302012 YTD 2012 YTD 2011 YTD 2011-12

Residential

New Listings 316 349 -945 1444 1398 329

Sold Listings 233 226 309 795 759 474

Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282

Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182

Avg Day on Market 157 150 508 167 155 778

Lots and Land

New Listings 63 76 -1710 286 304 -592

Sold Listings 20 22 -909 83 66 2575

Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219

Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078

Avg Day on Market 376 239 5777 320 200 5963

CommercialIndustrial

New Listings 6 11 -4545 46 51 -980

Sold Listings 2 4 -50 8 13 -3846

Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720

Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420

Avg Day on Market 375 277 3562 308 192 6041

Multi-Family

New Listings 6 12 -50 15 31 -5161

Sold Listings 1 6 -8333 9 12 -25

Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431

Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575

Avg Day on Market 454 245 8505 284 183 5492

Total

New Listings 392 448 -1250 1792 1784 045

Sold Listings 256 258 077 895 850 529

Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117

Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390

Avg Day on Market 177 162 979 183 159 1517

Search Criteria

Date Start 412012 Date End 4302012

ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JUNE 2012 PREVIEW

4th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

6th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

8th FRBAR-1 3CE 900AM

13th AFFILIATE COMMITTEE 900AM

13-14th MEDIATION TRAINING 11CE 830-430PM

15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM

19th FINANCE COMMITTEE 1200PM

MLS TRAINING 100PM

20th PUBLIC RELATIONS COMMITTEE 930AM

MLS BOARD MEETING 1200PM

21st BOARD MEETING 1200PM

26th REALIST TRAINING 130PM

29th

DISTRICT 1 CONFERENCE

830AM-

400PM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

MLSEducation SUPRA

NewsletterWebsite Membership

Linda McNett

staffstjohnsrealtorsorg

MembershipWebsiteSUPRA

Committee SupportEducation

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

Page 5: MAY 2012 BOR FORWARD NEWSLETTER

Page 5 V O L U M E 5 I S S U E 5

M A R C H N E W M E M B E R S

TERESA R RUEN REMAX 100

Join Date 03012012 (Primary BORPrimary MLS)

RICHARD WHITE EDMONSON REAL ESTATE amp ASSOC

Join Date 03012012 (Primary BORPrimary MLS)

MARYANN BAETZ REMAX COAST 2 COAST

Join Date 03052012 (Primary BORPrimary MLS)

KAREN MORAN ENDLESS SUMMER REALTY

Join Date 03072012 (Primary BORPrimary MLS)

MARGARET A MILLER (MAGGIE) FLORIDA HOMES REALTY amp MORTGAGE

Join Date 03122012 (Primary BORPrimary MLS)

JEFF WILDERS ACTION HEATING amp AIR CONDITIONING

Join Date 03142012 (Affiliate)

PATTI STOVER ACTION HEATING amp AIR CONDITIONING

Join Date 03142012 (Affiliate)

ROBIN WILSON ROBIN WILSON INSURANCE COMP

Join Date 03202012 (Affiliate)

TAFIE LOMBARD ROBIN WILSON INSURANCE COMP

Join Date 03202012 (Affiliate)

ROBERT J STEINER EDMONSON amp ASSOCIATES REAL EST

Join Date 03212012 (Primary BORPrimary MLS)

J U N E E V E N T S I N S T A U G U S T I N E

Page 6 B O R F O R W A R D

Changing of the Guard Saturday Night Nightly changing of the guard in St Augustine a Spanish military

tradition will be re-enacted at 7pm each Saturday through Sept 3 in front of the Government House in the

Plaza de la Constitution

First Friday ArtWalk (Every Month 2012) - Self-guided walking tour of numerous art galleries 5p-9p (904)

829-0065 visit staugustinegalleriescom

(Jun 2) Drakes Raid Conducted by the Historic Florida Militia the re-enactment provides an up-close look

at what it was like for St Augustine residents to defend their city against overwhelming odds On June 2nd

2012 in the 26th reenactment of Sir Francis Drakersquos Raid on old San Agustiacuten During the day (June 4th) a

16th century-style military encampment will be open to the public at the Fountain of Youth Park and will play

host to drills demonstrations and living history interpretation from 1000 AM to 500 PM The reenact-

ment of the sacking and burning of the town will commence Saturday evening at 700 PM in the old city

beginning at the Old City Gates and ending in the Plaza This military display is intended to symbolically

commemorate the temporary abandonment of the city of St Augustine by Spanish colonial forces After

the town was looted and burned by Drakersquos men the Spanish returned to rebuild upon the same streets

you walk on today

(Jun 2) The 14th annual Every Womanrsquos Arts amp Crafts Summer festival will be from 10 am to 5 pm at the

St Johns County Ocean Pier Pavilion 350 A1A Beach Blvd St Augustine Beach A call for arts and crafts

handmade by women of all ages is open

Go to wwweverywomansartcom or call LaDonna Eastman event organizer at 669-2260 The event will

feature paintings ceramics pottery crochet embroidery candles soaps textiles handbags photography

and more The free event is open to the public with limited parking available in the pier parking lot

(Jun 7) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attend-

ing are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Bob amp

Jolinersquos Friends of Mine Band Info (904)825-1004 Concert in the Plaza

(Jun 8) ZZ Top Gretchen Wilson and 3 Doors Down Perform at St Augustine Amphitheatre June 8 2012

630pm Enjoy a lively performance by legendary rockers ZZ Top Known for their trademark chest length

beards and sunglasses and tunes like Cheap Sunglasses and Sharp Dressed Man ZZ Top will be joined by

3 Doors Down and Grammy award winning country artist Gretchen Wilson

The performance will take place at 630 pm at the St Augustine Amphitheatre located at 1640 A1A in St

Augustine Tickets range from $4950 to $12450

(Jun 14-17) King Buster Classic More than 400 boats participate in the premiere Southern Kingfish com-

petition of the year St Augustine Municipal Marina located at Avenida Menendez and the Bridge of Lions

Info (904)280-4622 Kingbuster 400

Page 7 V O L U M E 5 I S S U E 5

(Jun 14) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending

are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Big Pineapple

Info (904)825-1004 Concert in the Plaza

(June 17) Fathers Day Weekend Treat Dad to a Golf and Romantic BampB Getaway

(Jun 21) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending

are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Mid-Life Crisis

Info (904)825-1004 Concert in the Plaza

(Jun 24) Marineland Kayaking Tours Have fun and learn about the coastal environment while paddling through the most unique setting for kayaking in Northeast Florida -- Marineland Dolphin Adventure This kayak trip is perfectly timed with the tides to ensure hours of relaxing exploration making kayaking accessible for ages 6 and up (Call for times) This eco-educational experience is made possible through partnerships between Ripple Effect Ecotours Marineland and UFs Whitney Laboratory for Marine Bioscience Location Marineland - Whitney Lab Docks Hours Call to check for times based on tides Admission $55 per person

includes free admission to the Marineland Dolphin Adventure

(Jun 25-26) Greek Landing Day Festival Sponsored by St Photios Natl Greek Orthodox Shrine Celebrate the

arrival of the first colony of Greeks in N America (904)829-8205 Greek Landing Day Festival

(Jun 28) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending

are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Lightly Salted

Info (904)825-1004 Concert in the Plaza

(Jun 29) Ringo Starr and His All Starr Band Perform at St Augustine Amphitheatre June 29 2012 7pm

Ringo Starr and his All Starr Band will return to the stage at St Augustine Amphitheatre New to the All Starrs

are Steve Lukather (Toto) and Gregg Rolie (Santana amp Journey) who will join All Starr alumni Richard Page

Todd Rundgren Mark Rivera and Gregg Bissonette The performance will include a jukebox worth of All Starr

hits such as Rosanna Broken Wings Hello Itrsquos Me Black Magic Woman v and from Starrrsquos just released

17th solo record Ringo 2012 (Hip-OUme) The performance will start at 7pm Tickets are $29 $49 $64

$79 and $124 The St Augustine Amphitheatre is located at 1640 A1A in St Augustine

J U N E E V E N T S I N S T A U G U S T I N E

S T J O H N S B U I L D E R S C O U N C I L

Page 8 B O R F O R W A R D

wwwstjohnsbuilderscouncilcom

Ed amp Ellie Paucek enjoying the weigh-in

2012 St Johns Builders Council 4th Annual Fishing Tournament

The St Johns Builders Council held their 4th Annual Fishing Tournament benefiting Habitat

for Humanity on April 14th at the Northeast Florida Marlin Association at Camachee Cove

30 boats launched to compete for the heaviest Redfish Trout and Flounder

SJBC would like to thank all the Captainrsquos Anglers Sponsors and volunteers that participated to make their fishing tournament a success

WINNING FISH ndash ANGLERS

R E D F I S H

$500 - 1ST Place - Allen Rash ndash Ferguson Enterprises

$300 - 2nd Place - Doug Wenzel ndash Bonded Builders Home Warranty

$200 - 3rd Place - Jeff Ferguson ndash Drees Homes

T R O U T

$500 - 1st Place ndash Mike Jenkins ndash Jenkins Heating amp Air Team 1

$300 - 2nd Place ndash Dustin Wickham ndash Jenkins Heating amp Air Team 2

$200 - 3rd Place ndash David Higdon ndash David Higdon Concrete

F L O U N D E R

$500 - 1st Place ndash David Liebowitz ndash Climate Masters Heating amp Air

$300 - 2nd Place ndash Dennis Ginder ndash Landon Homes

$200 - 3rd Place ndash Ferguson Enterprises ndash Mandy Bouton

T R I P L E C H A L L E N G E ndash B O A T T O T A L H E A V I E S T W E I G H T O F A L L 3 C A T E G O R I E S

$1000 - 1ST Place ndash Landon Homes ndash Captain Rob Bennett

$600 - 2nd Place ndash Panel-Tek ndash Captain Larry Miniard

Bringing in the fish Preparing the smoked pork and ribs Nice fish

Jenkins Heating and Air

HERE COMES THE SUN

Repetition is the key to under-

standing - which is why we are re-

minding you to protect yourself

from excessive exposure to the

ultraviolet rays (UV) of the sun Ex-

posure to UV radiation has increased over the years due to

the depletion of the ozone layer a naturally-occurring gas

that filters the suns UV radiation For some people overex-

posure to UV rays can lead to skin cancer cataracts and

weakened immune systems To protect against sun-related

damage follow these rules

Wear those shades Sunglasses that provide 99-

100 of UVA and UVB protection greatly reduce

sun exposure that can lead to cataracts and other

eye damage Be sure to check the label when buy-

ing sunglasses to make sure they have proper UV

protection

Lather on the sunscreen Use a sunscreen with

Sun Protection Factor (SPF) of at least 15 Apply it

liberally to all exposed areas of your body particu-

larly your ears face back and neck Reapply every

2 hours when working playing or exercising out-

doors even waterproof sunscreen can come off

when you towel off sweat or water

Listen to the weather reports The UV Index devel-

oped by the National Weather Service and the Envi-

ronmental Protection Agency provides a forecast

of the expected risk of overexposure to the sun and

indicates the degree of caution that you should

take when working playing or exercising outdoors

Weather predictions in print and broadcast media

announce the UV Index daily

Stay clear of the midday sun as much as possi-

ble The suns UV rays are strongest between 10

am and 4 pm If youre spending the day at the

beach take refuge under a beach umbrella during

those hours when the suns rays are most intense

Dress Up Wear light long-sleeved shirts and ankle-

length pants if youre going to be out in the sun for

long periods of time and youd rather not wear sun-

screen A wide brimmed hat will shade your face

neck ears and eyes

Making Fleas Flee amp

Ticks Take Off

Every spring and summer fleas and ticks cause misery to people and animals On pets they can spread disease and para-sitic infections Then once theyre bored with frolicking in fur they may decide to

feast on you Ouch

How do you get rid of them - without harming your pet your

family or the planet Here are some tips

Most commercial flea and tick sprays contain

carbaryl which works by attacking pests nerv-

ous systems But carbaryl also can harm devel-

oping fetuses in both animals and humans

Fortunately there are less-toxic alternatives

For example some pesticides contain pyrethrin

a natural ingredient made from chrysanthe-

mums It works just as well though it still should

be used with care

Many pesticides dont affect insects eggs and

larvae which represent 95 of the flea popula-

tion That may require a kind of pesticide called

a growth regulator They keep eggs from

becoming adults

Another way to keep fleas off pets is to add gar-

lic and brewers yeast to pets meals which

makes pets taste bad to bugs Many such prod-

ucts are sold in pet supply stores But pets may

need to take these remedies for several weeks

before they work

Dont overlook the basics Keep your pet

clean Use a fine-toothed flea comb on your pet

to remove existing fleas And dont forget to dust

and vacuum regularly Fleas simply hate clean

homes

(NOT SO FUN) FACT For every flea found on your pet there

may be as many as 100 more lurking nearby

Page 9 V O L U M E 5 I S S U E 5

G O G R E E N S P R I N G T I P S

You do a lot of work to drive traffic to your Web site Blogging social media SEO pay-

per-click ads postcard campaigns drip messaging hellip all of that can be overwhelming

and some of those things can take up a fair amount of your time and money

The biggest problem with that investment is this Many visitors who land on your site

once via those methods never come back Well now therersquos a way where you can

follow up with your site visitors to remind them of your services and even qualify

those leads as you do so The amazing thing is itrsquos very easy to do and costs far less

than you think

How Retargeting Works

Humans are creatures of habit We seek information using certain guidelines or pa-

rameters And when there is something wersquore interested in we tend to notice things

that relate to that item more readily So letrsquos say that yoursquore considering buying a

house You search for information on the Web using some term like ldquobuying a home in

______rdquo (fill in the blank with a geographic location) You get a list of real estate Web

sites and will probably click on the first few before wondering what other resources

you can find and try a different search perhaps ending up on say Realtorcom

Now consider this Yoursquore starting to search around the Web with that phrase when

you suddenly see an online ad offering a custom luxury tour of a neighborhood you

were just considering or perhaps the ability to get greater details on a house you were

interested in Coincidence Nope Retargeting

Because of your cookies search engines can track every single place you visit on the

Internet Google also has a vast network of advertisers and they get paid only when

someone clicks on one of those ads So by combining these two pieces of information

Google has the ability to present specific ads to select people who have already shown

an interest in that particular service or product thus increasing the likelihood the

audience will click through You can leverage this for your site and business by devel-

oping targeted ads that present tempting offers to entice the lead to return and en-

gage with you

Implementing a Retargeting Campaign

Firstly you need to understand there are two different ways you can garner an audi-

ence for retargeting The strongest by far is building your own list This happens over

time as people visit your site and are naturally tracked by their cookies In this situa-

tion you already know not only that theyrsquore generally interested in real estate but also

that there are specific kinds of properties they want

The second way is to use a ldquopreset audiencerdquo which goes by established preferences

based on browsing history mdash for example Web users who like horses mdash in a certain

geographic region as well as an expressed an interest in real estate This second

method is not quite as accurate as the first but it does allow you to get started right

away

Next step is to develop your ads You must have a variety of them because if your

audience sees the same thing getting shoved in their faces over and over again

theyrsquore going to be more irritated than persuaded A templated ad builder is available

or you can have a designer customize and upload them By the way ever notice that

ads are different sizes at different places on some Web pages One may be a banner

across the page another a little box in the corner and so on Yoursquoll need to have your

ads created in all these sizes because Google will select ads that fit the available

space

You can control all aspects of your ads including your budget the number of impres-

sions the campaignrsquos termination point and so on You can set your ads to display

according to certain keywords or even specific Web sites You can even control what

they see when they get to your site which means you can motivate them immediately

For example here is Progressive Insur-

ancersquos general site

Obviously you see navigation multiple offers and all kinds of additional information

Now look at what we get after clicking on a retargeted ad

No navigation no offers One purpose and one purpose only Follow the three

easy steps Note also that the box she is holding says ldquoAutordquo on it because I

searched using the keywords ldquocar insurancerdquo I repeated this exercise using

ldquohouse insurancerdquo and in the image she was holding two stacked boxes you

guessed it mdash one labeled ldquoHomeownersrdquo and the second ldquoAutordquo So you can very

simply drop your retargeted lead directly on the landing page for the offer you

present Donrsquot make them think about it

After launching you will want the ads to run for a couple of months until you

saturate your market then swap them out It can still be the same offer mind

you mdash just a different way of presenting it For example you may start out with an

ad offering a ldquoNo Commitment CMArdquo then go to ldquoSee Recent Sales in Your

Neighborhoodrdquo then swap to ldquoCheck Out Detailed Market Datardquo

Home Much Does Retargeting Cost

So you can follow up with warm leads on a consistent basis over a long period of

time with a single effort of setting up a couple of ads This has got to be yet an-

other major investment right Actually it costs less than the standard PPC cam-

paign

To determine the cost of an ad you have to balance the per-click payment

against its quality score On the basic level Google determines the quality score

by the number of times a given ad is displayed (an impression) and the number

of people who respond to it If the ad has too low a quality score Google will shut

it down because the ad is not making money On the other hand if people are

clicking through but still not engaging itrsquos not worth any amount of money yoursquore

paying and you need to revise the ad

Now letrsquos look at a return on investment Studies show it takes an average of

seven touches for someone to engage with a site If you are paying $4 per click

to get a visitor to your site using PPC ads but only two out of 100 visitors actually

engage with your site thatrsquos $392 lost Now if you can pay a fraction of that to

retarget those other 98 visitors over a period of weeks or months you vastly

increase your exposure and the chances of those warm leads returning thereby

increasing your return on the initial investment

In the end retargeting comes out looking better Standard PPC is triggered by

keyword searches which give you a ldquobest guessrdquo but donrsquot necessarily identify

any specific need On the other hand retargeting is based in the actual content

the user elects to view which is a far more accurate gauge So Google charges

less based on the likelihood being much higher of someone clicking on a retar-

geted ad versus a generalized PPC ad

Best Practices for Successful Retargeted Ads

As always there are a few guidelines you should follow when creating and

launching your campaign

Make sure your ad shows on related sites A guy shopping for lingerie for his

wife on Victoriarsquos Secretrsquos site is not thinking about real estate Donrsquot waste your

time and money displaying your ad to him Be sure your keywords are specific

enough that only sites related to real estate are used

Donrsquot make it easy for your competition Donrsquot show paid ads on your blog or

site You cannot control what ads Google shows on your site and it would be

mighty embarrassing to have a competitor stealing your leads

Follow good marketing practices As always your ads should focus on benefits

first and foremost mdash have big headlines and a strong call to action

Give rsquoem what they want Few things are more frustrating to a visitor than hav-

ing to search for the promised information If your ad offers a specific product or

service make sure the link takes them directly there not to your home page The

whole point of this is to channel them into your ldquoclick funnelrdquo

Although some companies have been using retargeting for quite some time it is

becoming more prevalent When used strategically and judiciously this long-term

method of marketing to potential online clients has shown itself to have real

potential Go here to find out more about how to get started

T E C H N O L O G Y C O M M I T T E E ldquo T E C H T I P rdquo

R E T A R G E T S I T E V I S I T O R S T O C O N V E R T L E A D S

Page 10 B O R F O R W A R D

Page 11 V O L U M E 5 I S S U E 5

Page 12 N E W S L E T T E R T I T L E

Page 13 V O L U M E 5 I S S U E 5

A N D R E W W O O T E N S A F E A R T I C L E

REALTORreg Safety for 2012

For the remainder of this year (with the exception of extenuating circumstances) we will focus our newsletters on tips from our 2012 REALTOR

reg Safety Guide The 2012 REALTOR

reg Safety Guide will be coming to you soon at no charge

We are currently in process of updating the information and format

This newsletter is going to focus on the state of our industry today This information is not meant to scare you but to in-form you so you can better prepare yourself and become more aware as you go about doing the everyday tasks of your job

Current REALTORreg Crime Statistics

There were eleven confirmed real estate murders in 2011 With attacks rapes murders and suicides 2011 was the most violent year in the real estate industry

In 2011

The majority of attacks on real estate professionals occurred in the afternoons on Thursday or Friday

Nearly 30 of attack victims were men

Most attacks did not occur inside major metro areas

Guns were used roughly 50 of the time in attacks

Robbery was the intention going into the attack but frequently resulted in a shooting

Unfortunately there is no face of a standard victim no face of a standard attacker and no common theme between many attacks The only common threads between these attacks are (1) there is no common thread everyone is equally vulnerable and (2) many lives have been altered as people have lost loved ones or have been attacked

Safety First Due to our frequent contact with unfamiliar people in private locations real estate profes-sionals face more on-the-job risks than many other business professionals One way to avoid a potential attack before it happens is to trust your instincts Your intuition combined with your common sense can help get you out of trouble For example you are working an open house and a person enters

We are all busy and preoccupied with work family and friends But dont let our busyness keep us from staying safe By following some simple techniques and taking time to stop and look around we can drastically decrease the chances of becoming victims For more tips tools and information please visit the resource page on our website wwwjustbesafecom

Page 14 B O R F O R W A R D

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Page 15 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Right

Roy O Barnes Jr

Board President

presents John Bailey

with the Realtor

Emeritus Award

Left

Maria Gelinas introduces

RMG Mortgagehellip

Rod Gelinas Owner

Bernardo Rojas amp

Casey Marshall

Page 16 B O R F O R W A R D

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

The Pledge of Allegiance

Recognizing Committee Members

Victor J Raymosmdash AECEO

Victor J Raymos addressing the Members

Roy O Barnes Jr Board President

Terry Pacettindash Auctioneer Extraordinaire

Diane Vespucci lending a helping hand

Linda McNett amp Joan Scop selling Board cookbooks

Page 17 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Sara Gross Florida Realtors-Public Policy amp

Victor J Raymos AECEO

Standing Deborah Link Seymoine Schmidt amp Bill Crosby

Seated Rob West amp Ted Smith

Judi Schuyler amp Marjorie Taylor

Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci

Gayle Logan Roberta Odom amp Carol Tunis

Tracy Glochau

Janine Rinderknecht

amp Dave Hall

2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E

Page 18 B O R F O R W A R D

Before a Hurricane Is Out There

Create a written emergency preparedness and action plan for your family and business

Visit your insurance agent now Review insurance coverage for your home and business

and the contents Determine your flood insurance eligibility - homeowners insurance

typically does not cover flood damage

Buy plywood or shutters for protecting windows Trim trees to lessen flying debris

Find out if you live in a hurricane evacuation zone by contacting your local emergency

management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or

if you live in a high-rise building

Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you

can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets

Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-

hood if you cannot return home

Test emergency equipment such as generators and flashlights

Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage

Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you

wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable

Hurricane Survival Kit

Essential Items

During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the

roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely

self-sufficient during that period

Here are some of the most critical supplies to have on hand well before a hurricane threatens

At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)

Non-perishable food

Formula diapers and other baby supplies

Manual can opener

First aid kit

Prescription and non-prescription medicines

Toiletries

Cell phones and battery-powered cell phone chargers

Battery-powered radios and flashlights

Plenty of batteries

Extra cash

Blankets sleeping bags books and games (especially if evacuating)

Page 19 B O R F O R W A R D

Take Action

When a Hurricane Threatens

Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-

fected by the storm about your whereabouts

No later than when a watch is issued

Fill vehicles with gas

Get extra cash

Fill prescriptions

For mobile homes secure tie-downs and prepare to evacuate when ordered

Bring in loose objects from outside

Prepare to secure all windows with shutters or plywood

No later than when a warning is issued

Secure all windows with shutters or plywood

Place valuables and important papers in a waterproof container and store on highest floor of home

If you are told to evacuate

Follow all instructions from local officials and leave immediately when told to do so

Bring emergency supplies listed above

Bring copies of important papers such as insurance policies and list and photos of your homersquos contents

Bring blankets sleeping bags books and games

Unplug appliances turn off electricity and main water valve

Lock windows and doors of your home

Go

If you are not told to evacuate

Stay at home Leave the roads available for those who must evacuate

Clean bathtub with bleach fill with water for washing and flushing (not drinking)

Set fridge to maximum cold and keep closed

Turn off utilities if told to do so by local officials

During a Hurricane

Go to an interior room on the lowest level of the structure in which yoursquore taking shelter

Stay away from windows and doors even though theyrsquore covered with shutters or plywood

During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture

Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short

period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived

After a Hurricane

Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often

difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a

downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such

as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-

ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated

carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard

Page 20 B O R F O R W A R D

A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H

D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R

B R O K E R T O S E E W H A T Y O U O W E

R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E

I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D

I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y

S E R V I C E W I L L B E M A D E I N A C T I V E

T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A

$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T

Drop off your payment at the Board office or

you can pay over the phone call 904-829-8738

The Education Committee is happy to welcome Tanya Liebal to the group

The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their

assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year

Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or

donated items

Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder

all proceeds will benefit our communityrsquos children through scholarships

The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend

54 Code of Ethics (3CE) at 9AM

511 After the Contract at 9AM-4PM

515 MLS training at 1PM-3PM

517 Listing Agreement at 9AM

524 Vacant Land Contract at 9AM-12AM

525 Board Orientation at 9AM (required for all new members)

529 Intermediate Innovia at 130PM-330PM

530 Mobile Hookups Userrsquos Group 930AM-1030AM

531 Conflict Resolution for Realtors (3CE) at 1PM

Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come

and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions

If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron

Barry at 904-501-2424

E D U C A T I O N C O M M I T T E E N E W S

M E M B E R B E N E F I T S

Page 21 V O L U M E 5 I S S U E 5

Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on

WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065

Page 22 B O R F O R W A R D

HomePro Inspections is your go-to source for agent liability reduction and customer peace of

mind Infrared technology separates the professionals from the pretenders in the home inspec-

tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade

Package Call for your 5 Star Inspection today ndash 904-268-8211

Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC

instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of

The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up

Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or

Amazoncom Book Wally for your next speaking event today

HomePro Inspections

is your best source for agent liability reduction and

client peace of mind Your clientrsquos one stop for

Environmental Testing (mold radon water lead paint meth

lab) Wind Mitigation Evaluations

Chinese Drywall Assessments Insurance Inspections

Energy Audits Home Inspections Termite Reports Construc-

tion Consultations Infrared Moisture Instruction

Investigations and More

904-268-8211

GoHomeProcom

stantly see the cost to operate that device

The OWL also gives you cost and consumption by day as

well as weekly monthly and annual costs This thing is

fast and fun And it makes it easy to choose how best to

save based on your exact consumption habits

When I brought the OWL into my office it was met with

mixed reactions For sure my staff is accustomed to my

frugal consumption habits but now with the OWL they

were able to see instantly the cost of every action And

the real savings of simply turning off what was not in use

The most profound discovery was Amie in my front office

discovering that the small space heater she was using

under her desk to warm her feet was consuming and

costing as much as the heat pump that heats the whole

office She has seen the ill of her ways and abandoned

the under desk space heater No doubt the computer

that was also under the desk is also grateful at the re-

moval of the space heater

There really is a positive return when you increase your

insulation upgrade your heat pump or install a solar wa-

ter heater - you bet there is The OWL will never make

your home more efficient BUT it will make YOU more

efficient And when you do make energy related up-

grades in your home you will reap even greater rewards

with the help of your own efficient behaviors

Want to easily and instantly manage your energy con-

sumption It all starts with measurement

(NOTE Ive become so impressed with the OWL that HomePro now offers it

for sale and well install it for free during an energy audit Call to book your

energy audit today 904-268-8211)

Therersquos an old adage that states ldquoYou cannot manage

what you do not measurerdquo

When it comes to lowering your electric bill measuring

your electric consumption is a fantastic way to reduce

your electric expense even without the expense of fancy

home improvement

Now you might make the argument that your electric

consumption is already being measured at the meter

While thatrsquos true you donrsquot see that consumption until

your bill arrives a month or more AFTER the consump-

tion has already happened Too late to manage that bill

all you can try to manage is how to pay the bill

But before you can easily manage your consumption

you must have an easy way to measure your consump-

tion And you must be able to see it happen as it hap-

pens You could stand and stare at your electric meter

while a friend or family meter switched items in your

home off and on But truth be told even an energy effi-

ciency nut like me will not work THAT hard

No what I wanted was something simple that would

make it a game to save energy and money

My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget

plugs directly into your wall outlet and then you plug the

device to be measured into the Kill-A-Watt-EZ After the

device being measured has been in use for a few hours

the Kill-A-Watt-EZ calculates the cost to run your device

on a per hour day week month and annual basis Kind

of fun and a great way to begin understanding what it

really costs to operate each item in your home

Using the Kill-A-Watt-EZ I discovered that television con-

sumed $5216 of electric per year and that my coffee

maker was costing me $257 each year Irsquove now meas-

ured most every piece of equipment in my home as well

as my office You can purchase your own Kill-A-Watt-EZ

for about $30 from many big box stores

I ultimately found it was taking a lot of time to get a

reading from the Kill-A-Watt-EZ plugged into each piece

of equipment in my home and office so I began the

search for an easier way to continually monitor my con-

sumption

Thatrsquos when I found The OWL The OWL is a wireless

monitor that shows how much electricity you are using

at any given instant (installs into your electrical panel)

As each item in your home switches on you can in-

Page 23 V O L U M E 5 I S S U E 5

A P R I L S T A T I S T I C S

St Aug amp St Johns Monthly Statistics Report

04012012-04302012

Compiled on May 2nd

Apr-12 Apr-11 41-302011 - 41-

302012 YTD 2012 YTD 2011 YTD 2011-12

Residential

New Listings 316 349 -945 1444 1398 329

Sold Listings 233 226 309 795 759 474

Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282

Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182

Avg Day on Market 157 150 508 167 155 778

Lots and Land

New Listings 63 76 -1710 286 304 -592

Sold Listings 20 22 -909 83 66 2575

Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219

Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078

Avg Day on Market 376 239 5777 320 200 5963

CommercialIndustrial

New Listings 6 11 -4545 46 51 -980

Sold Listings 2 4 -50 8 13 -3846

Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720

Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420

Avg Day on Market 375 277 3562 308 192 6041

Multi-Family

New Listings 6 12 -50 15 31 -5161

Sold Listings 1 6 -8333 9 12 -25

Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431

Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575

Avg Day on Market 454 245 8505 284 183 5492

Total

New Listings 392 448 -1250 1792 1784 045

Sold Listings 256 258 077 895 850 529

Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117

Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390

Avg Day on Market 177 162 979 183 159 1517

Search Criteria

Date Start 412012 Date End 4302012

ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JUNE 2012 PREVIEW

4th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

6th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

8th FRBAR-1 3CE 900AM

13th AFFILIATE COMMITTEE 900AM

13-14th MEDIATION TRAINING 11CE 830-430PM

15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM

19th FINANCE COMMITTEE 1200PM

MLS TRAINING 100PM

20th PUBLIC RELATIONS COMMITTEE 930AM

MLS BOARD MEETING 1200PM

21st BOARD MEETING 1200PM

26th REALIST TRAINING 130PM

29th

DISTRICT 1 CONFERENCE

830AM-

400PM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

MLSEducation SUPRA

NewsletterWebsite Membership

Linda McNett

staffstjohnsrealtorsorg

MembershipWebsiteSUPRA

Committee SupportEducation

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

Page 6: MAY 2012 BOR FORWARD NEWSLETTER

J U N E E V E N T S I N S T A U G U S T I N E

Page 6 B O R F O R W A R D

Changing of the Guard Saturday Night Nightly changing of the guard in St Augustine a Spanish military

tradition will be re-enacted at 7pm each Saturday through Sept 3 in front of the Government House in the

Plaza de la Constitution

First Friday ArtWalk (Every Month 2012) - Self-guided walking tour of numerous art galleries 5p-9p (904)

829-0065 visit staugustinegalleriescom

(Jun 2) Drakes Raid Conducted by the Historic Florida Militia the re-enactment provides an up-close look

at what it was like for St Augustine residents to defend their city against overwhelming odds On June 2nd

2012 in the 26th reenactment of Sir Francis Drakersquos Raid on old San Agustiacuten During the day (June 4th) a

16th century-style military encampment will be open to the public at the Fountain of Youth Park and will play

host to drills demonstrations and living history interpretation from 1000 AM to 500 PM The reenact-

ment of the sacking and burning of the town will commence Saturday evening at 700 PM in the old city

beginning at the Old City Gates and ending in the Plaza This military display is intended to symbolically

commemorate the temporary abandonment of the city of St Augustine by Spanish colonial forces After

the town was looted and burned by Drakersquos men the Spanish returned to rebuild upon the same streets

you walk on today

(Jun 2) The 14th annual Every Womanrsquos Arts amp Crafts Summer festival will be from 10 am to 5 pm at the

St Johns County Ocean Pier Pavilion 350 A1A Beach Blvd St Augustine Beach A call for arts and crafts

handmade by women of all ages is open

Go to wwweverywomansartcom or call LaDonna Eastman event organizer at 669-2260 The event will

feature paintings ceramics pottery crochet embroidery candles soaps textiles handbags photography

and more The free event is open to the public with limited parking available in the pier parking lot

(Jun 7) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attend-

ing are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Bob amp

Jolinersquos Friends of Mine Band Info (904)825-1004 Concert in the Plaza

(Jun 8) ZZ Top Gretchen Wilson and 3 Doors Down Perform at St Augustine Amphitheatre June 8 2012

630pm Enjoy a lively performance by legendary rockers ZZ Top Known for their trademark chest length

beards and sunglasses and tunes like Cheap Sunglasses and Sharp Dressed Man ZZ Top will be joined by

3 Doors Down and Grammy award winning country artist Gretchen Wilson

The performance will take place at 630 pm at the St Augustine Amphitheatre located at 1640 A1A in St

Augustine Tickets range from $4950 to $12450

(Jun 14-17) King Buster Classic More than 400 boats participate in the premiere Southern Kingfish com-

petition of the year St Augustine Municipal Marina located at Avenida Menendez and the Bridge of Lions

Info (904)280-4622 Kingbuster 400

Page 7 V O L U M E 5 I S S U E 5

(Jun 14) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending

are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Big Pineapple

Info (904)825-1004 Concert in the Plaza

(June 17) Fathers Day Weekend Treat Dad to a Golf and Romantic BampB Getaway

(Jun 21) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending

are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Mid-Life Crisis

Info (904)825-1004 Concert in the Plaza

(Jun 24) Marineland Kayaking Tours Have fun and learn about the coastal environment while paddling through the most unique setting for kayaking in Northeast Florida -- Marineland Dolphin Adventure This kayak trip is perfectly timed with the tides to ensure hours of relaxing exploration making kayaking accessible for ages 6 and up (Call for times) This eco-educational experience is made possible through partnerships between Ripple Effect Ecotours Marineland and UFs Whitney Laboratory for Marine Bioscience Location Marineland - Whitney Lab Docks Hours Call to check for times based on tides Admission $55 per person

includes free admission to the Marineland Dolphin Adventure

(Jun 25-26) Greek Landing Day Festival Sponsored by St Photios Natl Greek Orthodox Shrine Celebrate the

arrival of the first colony of Greeks in N America (904)829-8205 Greek Landing Day Festival

(Jun 28) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending

are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Lightly Salted

Info (904)825-1004 Concert in the Plaza

(Jun 29) Ringo Starr and His All Starr Band Perform at St Augustine Amphitheatre June 29 2012 7pm

Ringo Starr and his All Starr Band will return to the stage at St Augustine Amphitheatre New to the All Starrs

are Steve Lukather (Toto) and Gregg Rolie (Santana amp Journey) who will join All Starr alumni Richard Page

Todd Rundgren Mark Rivera and Gregg Bissonette The performance will include a jukebox worth of All Starr

hits such as Rosanna Broken Wings Hello Itrsquos Me Black Magic Woman v and from Starrrsquos just released

17th solo record Ringo 2012 (Hip-OUme) The performance will start at 7pm Tickets are $29 $49 $64

$79 and $124 The St Augustine Amphitheatre is located at 1640 A1A in St Augustine

J U N E E V E N T S I N S T A U G U S T I N E

S T J O H N S B U I L D E R S C O U N C I L

Page 8 B O R F O R W A R D

wwwstjohnsbuilderscouncilcom

Ed amp Ellie Paucek enjoying the weigh-in

2012 St Johns Builders Council 4th Annual Fishing Tournament

The St Johns Builders Council held their 4th Annual Fishing Tournament benefiting Habitat

for Humanity on April 14th at the Northeast Florida Marlin Association at Camachee Cove

30 boats launched to compete for the heaviest Redfish Trout and Flounder

SJBC would like to thank all the Captainrsquos Anglers Sponsors and volunteers that participated to make their fishing tournament a success

WINNING FISH ndash ANGLERS

R E D F I S H

$500 - 1ST Place - Allen Rash ndash Ferguson Enterprises

$300 - 2nd Place - Doug Wenzel ndash Bonded Builders Home Warranty

$200 - 3rd Place - Jeff Ferguson ndash Drees Homes

T R O U T

$500 - 1st Place ndash Mike Jenkins ndash Jenkins Heating amp Air Team 1

$300 - 2nd Place ndash Dustin Wickham ndash Jenkins Heating amp Air Team 2

$200 - 3rd Place ndash David Higdon ndash David Higdon Concrete

F L O U N D E R

$500 - 1st Place ndash David Liebowitz ndash Climate Masters Heating amp Air

$300 - 2nd Place ndash Dennis Ginder ndash Landon Homes

$200 - 3rd Place ndash Ferguson Enterprises ndash Mandy Bouton

T R I P L E C H A L L E N G E ndash B O A T T O T A L H E A V I E S T W E I G H T O F A L L 3 C A T E G O R I E S

$1000 - 1ST Place ndash Landon Homes ndash Captain Rob Bennett

$600 - 2nd Place ndash Panel-Tek ndash Captain Larry Miniard

Bringing in the fish Preparing the smoked pork and ribs Nice fish

Jenkins Heating and Air

HERE COMES THE SUN

Repetition is the key to under-

standing - which is why we are re-

minding you to protect yourself

from excessive exposure to the

ultraviolet rays (UV) of the sun Ex-

posure to UV radiation has increased over the years due to

the depletion of the ozone layer a naturally-occurring gas

that filters the suns UV radiation For some people overex-

posure to UV rays can lead to skin cancer cataracts and

weakened immune systems To protect against sun-related

damage follow these rules

Wear those shades Sunglasses that provide 99-

100 of UVA and UVB protection greatly reduce

sun exposure that can lead to cataracts and other

eye damage Be sure to check the label when buy-

ing sunglasses to make sure they have proper UV

protection

Lather on the sunscreen Use a sunscreen with

Sun Protection Factor (SPF) of at least 15 Apply it

liberally to all exposed areas of your body particu-

larly your ears face back and neck Reapply every

2 hours when working playing or exercising out-

doors even waterproof sunscreen can come off

when you towel off sweat or water

Listen to the weather reports The UV Index devel-

oped by the National Weather Service and the Envi-

ronmental Protection Agency provides a forecast

of the expected risk of overexposure to the sun and

indicates the degree of caution that you should

take when working playing or exercising outdoors

Weather predictions in print and broadcast media

announce the UV Index daily

Stay clear of the midday sun as much as possi-

ble The suns UV rays are strongest between 10

am and 4 pm If youre spending the day at the

beach take refuge under a beach umbrella during

those hours when the suns rays are most intense

Dress Up Wear light long-sleeved shirts and ankle-

length pants if youre going to be out in the sun for

long periods of time and youd rather not wear sun-

screen A wide brimmed hat will shade your face

neck ears and eyes

Making Fleas Flee amp

Ticks Take Off

Every spring and summer fleas and ticks cause misery to people and animals On pets they can spread disease and para-sitic infections Then once theyre bored with frolicking in fur they may decide to

feast on you Ouch

How do you get rid of them - without harming your pet your

family or the planet Here are some tips

Most commercial flea and tick sprays contain

carbaryl which works by attacking pests nerv-

ous systems But carbaryl also can harm devel-

oping fetuses in both animals and humans

Fortunately there are less-toxic alternatives

For example some pesticides contain pyrethrin

a natural ingredient made from chrysanthe-

mums It works just as well though it still should

be used with care

Many pesticides dont affect insects eggs and

larvae which represent 95 of the flea popula-

tion That may require a kind of pesticide called

a growth regulator They keep eggs from

becoming adults

Another way to keep fleas off pets is to add gar-

lic and brewers yeast to pets meals which

makes pets taste bad to bugs Many such prod-

ucts are sold in pet supply stores But pets may

need to take these remedies for several weeks

before they work

Dont overlook the basics Keep your pet

clean Use a fine-toothed flea comb on your pet

to remove existing fleas And dont forget to dust

and vacuum regularly Fleas simply hate clean

homes

(NOT SO FUN) FACT For every flea found on your pet there

may be as many as 100 more lurking nearby

Page 9 V O L U M E 5 I S S U E 5

G O G R E E N S P R I N G T I P S

You do a lot of work to drive traffic to your Web site Blogging social media SEO pay-

per-click ads postcard campaigns drip messaging hellip all of that can be overwhelming

and some of those things can take up a fair amount of your time and money

The biggest problem with that investment is this Many visitors who land on your site

once via those methods never come back Well now therersquos a way where you can

follow up with your site visitors to remind them of your services and even qualify

those leads as you do so The amazing thing is itrsquos very easy to do and costs far less

than you think

How Retargeting Works

Humans are creatures of habit We seek information using certain guidelines or pa-

rameters And when there is something wersquore interested in we tend to notice things

that relate to that item more readily So letrsquos say that yoursquore considering buying a

house You search for information on the Web using some term like ldquobuying a home in

______rdquo (fill in the blank with a geographic location) You get a list of real estate Web

sites and will probably click on the first few before wondering what other resources

you can find and try a different search perhaps ending up on say Realtorcom

Now consider this Yoursquore starting to search around the Web with that phrase when

you suddenly see an online ad offering a custom luxury tour of a neighborhood you

were just considering or perhaps the ability to get greater details on a house you were

interested in Coincidence Nope Retargeting

Because of your cookies search engines can track every single place you visit on the

Internet Google also has a vast network of advertisers and they get paid only when

someone clicks on one of those ads So by combining these two pieces of information

Google has the ability to present specific ads to select people who have already shown

an interest in that particular service or product thus increasing the likelihood the

audience will click through You can leverage this for your site and business by devel-

oping targeted ads that present tempting offers to entice the lead to return and en-

gage with you

Implementing a Retargeting Campaign

Firstly you need to understand there are two different ways you can garner an audi-

ence for retargeting The strongest by far is building your own list This happens over

time as people visit your site and are naturally tracked by their cookies In this situa-

tion you already know not only that theyrsquore generally interested in real estate but also

that there are specific kinds of properties they want

The second way is to use a ldquopreset audiencerdquo which goes by established preferences

based on browsing history mdash for example Web users who like horses mdash in a certain

geographic region as well as an expressed an interest in real estate This second

method is not quite as accurate as the first but it does allow you to get started right

away

Next step is to develop your ads You must have a variety of them because if your

audience sees the same thing getting shoved in their faces over and over again

theyrsquore going to be more irritated than persuaded A templated ad builder is available

or you can have a designer customize and upload them By the way ever notice that

ads are different sizes at different places on some Web pages One may be a banner

across the page another a little box in the corner and so on Yoursquoll need to have your

ads created in all these sizes because Google will select ads that fit the available

space

You can control all aspects of your ads including your budget the number of impres-

sions the campaignrsquos termination point and so on You can set your ads to display

according to certain keywords or even specific Web sites You can even control what

they see when they get to your site which means you can motivate them immediately

For example here is Progressive Insur-

ancersquos general site

Obviously you see navigation multiple offers and all kinds of additional information

Now look at what we get after clicking on a retargeted ad

No navigation no offers One purpose and one purpose only Follow the three

easy steps Note also that the box she is holding says ldquoAutordquo on it because I

searched using the keywords ldquocar insurancerdquo I repeated this exercise using

ldquohouse insurancerdquo and in the image she was holding two stacked boxes you

guessed it mdash one labeled ldquoHomeownersrdquo and the second ldquoAutordquo So you can very

simply drop your retargeted lead directly on the landing page for the offer you

present Donrsquot make them think about it

After launching you will want the ads to run for a couple of months until you

saturate your market then swap them out It can still be the same offer mind

you mdash just a different way of presenting it For example you may start out with an

ad offering a ldquoNo Commitment CMArdquo then go to ldquoSee Recent Sales in Your

Neighborhoodrdquo then swap to ldquoCheck Out Detailed Market Datardquo

Home Much Does Retargeting Cost

So you can follow up with warm leads on a consistent basis over a long period of

time with a single effort of setting up a couple of ads This has got to be yet an-

other major investment right Actually it costs less than the standard PPC cam-

paign

To determine the cost of an ad you have to balance the per-click payment

against its quality score On the basic level Google determines the quality score

by the number of times a given ad is displayed (an impression) and the number

of people who respond to it If the ad has too low a quality score Google will shut

it down because the ad is not making money On the other hand if people are

clicking through but still not engaging itrsquos not worth any amount of money yoursquore

paying and you need to revise the ad

Now letrsquos look at a return on investment Studies show it takes an average of

seven touches for someone to engage with a site If you are paying $4 per click

to get a visitor to your site using PPC ads but only two out of 100 visitors actually

engage with your site thatrsquos $392 lost Now if you can pay a fraction of that to

retarget those other 98 visitors over a period of weeks or months you vastly

increase your exposure and the chances of those warm leads returning thereby

increasing your return on the initial investment

In the end retargeting comes out looking better Standard PPC is triggered by

keyword searches which give you a ldquobest guessrdquo but donrsquot necessarily identify

any specific need On the other hand retargeting is based in the actual content

the user elects to view which is a far more accurate gauge So Google charges

less based on the likelihood being much higher of someone clicking on a retar-

geted ad versus a generalized PPC ad

Best Practices for Successful Retargeted Ads

As always there are a few guidelines you should follow when creating and

launching your campaign

Make sure your ad shows on related sites A guy shopping for lingerie for his

wife on Victoriarsquos Secretrsquos site is not thinking about real estate Donrsquot waste your

time and money displaying your ad to him Be sure your keywords are specific

enough that only sites related to real estate are used

Donrsquot make it easy for your competition Donrsquot show paid ads on your blog or

site You cannot control what ads Google shows on your site and it would be

mighty embarrassing to have a competitor stealing your leads

Follow good marketing practices As always your ads should focus on benefits

first and foremost mdash have big headlines and a strong call to action

Give rsquoem what they want Few things are more frustrating to a visitor than hav-

ing to search for the promised information If your ad offers a specific product or

service make sure the link takes them directly there not to your home page The

whole point of this is to channel them into your ldquoclick funnelrdquo

Although some companies have been using retargeting for quite some time it is

becoming more prevalent When used strategically and judiciously this long-term

method of marketing to potential online clients has shown itself to have real

potential Go here to find out more about how to get started

T E C H N O L O G Y C O M M I T T E E ldquo T E C H T I P rdquo

R E T A R G E T S I T E V I S I T O R S T O C O N V E R T L E A D S

Page 10 B O R F O R W A R D

Page 11 V O L U M E 5 I S S U E 5

Page 12 N E W S L E T T E R T I T L E

Page 13 V O L U M E 5 I S S U E 5

A N D R E W W O O T E N S A F E A R T I C L E

REALTORreg Safety for 2012

For the remainder of this year (with the exception of extenuating circumstances) we will focus our newsletters on tips from our 2012 REALTOR

reg Safety Guide The 2012 REALTOR

reg Safety Guide will be coming to you soon at no charge

We are currently in process of updating the information and format

This newsletter is going to focus on the state of our industry today This information is not meant to scare you but to in-form you so you can better prepare yourself and become more aware as you go about doing the everyday tasks of your job

Current REALTORreg Crime Statistics

There were eleven confirmed real estate murders in 2011 With attacks rapes murders and suicides 2011 was the most violent year in the real estate industry

In 2011

The majority of attacks on real estate professionals occurred in the afternoons on Thursday or Friday

Nearly 30 of attack victims were men

Most attacks did not occur inside major metro areas

Guns were used roughly 50 of the time in attacks

Robbery was the intention going into the attack but frequently resulted in a shooting

Unfortunately there is no face of a standard victim no face of a standard attacker and no common theme between many attacks The only common threads between these attacks are (1) there is no common thread everyone is equally vulnerable and (2) many lives have been altered as people have lost loved ones or have been attacked

Safety First Due to our frequent contact with unfamiliar people in private locations real estate profes-sionals face more on-the-job risks than many other business professionals One way to avoid a potential attack before it happens is to trust your instincts Your intuition combined with your common sense can help get you out of trouble For example you are working an open house and a person enters

We are all busy and preoccupied with work family and friends But dont let our busyness keep us from staying safe By following some simple techniques and taking time to stop and look around we can drastically decrease the chances of becoming victims For more tips tools and information please visit the resource page on our website wwwjustbesafecom

Page 14 B O R F O R W A R D

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Page 15 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Right

Roy O Barnes Jr

Board President

presents John Bailey

with the Realtor

Emeritus Award

Left

Maria Gelinas introduces

RMG Mortgagehellip

Rod Gelinas Owner

Bernardo Rojas amp

Casey Marshall

Page 16 B O R F O R W A R D

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

The Pledge of Allegiance

Recognizing Committee Members

Victor J Raymosmdash AECEO

Victor J Raymos addressing the Members

Roy O Barnes Jr Board President

Terry Pacettindash Auctioneer Extraordinaire

Diane Vespucci lending a helping hand

Linda McNett amp Joan Scop selling Board cookbooks

Page 17 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Sara Gross Florida Realtors-Public Policy amp

Victor J Raymos AECEO

Standing Deborah Link Seymoine Schmidt amp Bill Crosby

Seated Rob West amp Ted Smith

Judi Schuyler amp Marjorie Taylor

Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci

Gayle Logan Roberta Odom amp Carol Tunis

Tracy Glochau

Janine Rinderknecht

amp Dave Hall

2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E

Page 18 B O R F O R W A R D

Before a Hurricane Is Out There

Create a written emergency preparedness and action plan for your family and business

Visit your insurance agent now Review insurance coverage for your home and business

and the contents Determine your flood insurance eligibility - homeowners insurance

typically does not cover flood damage

Buy plywood or shutters for protecting windows Trim trees to lessen flying debris

Find out if you live in a hurricane evacuation zone by contacting your local emergency

management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or

if you live in a high-rise building

Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you

can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets

Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-

hood if you cannot return home

Test emergency equipment such as generators and flashlights

Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage

Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you

wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable

Hurricane Survival Kit

Essential Items

During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the

roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely

self-sufficient during that period

Here are some of the most critical supplies to have on hand well before a hurricane threatens

At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)

Non-perishable food

Formula diapers and other baby supplies

Manual can opener

First aid kit

Prescription and non-prescription medicines

Toiletries

Cell phones and battery-powered cell phone chargers

Battery-powered radios and flashlights

Plenty of batteries

Extra cash

Blankets sleeping bags books and games (especially if evacuating)

Page 19 B O R F O R W A R D

Take Action

When a Hurricane Threatens

Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-

fected by the storm about your whereabouts

No later than when a watch is issued

Fill vehicles with gas

Get extra cash

Fill prescriptions

For mobile homes secure tie-downs and prepare to evacuate when ordered

Bring in loose objects from outside

Prepare to secure all windows with shutters or plywood

No later than when a warning is issued

Secure all windows with shutters or plywood

Place valuables and important papers in a waterproof container and store on highest floor of home

If you are told to evacuate

Follow all instructions from local officials and leave immediately when told to do so

Bring emergency supplies listed above

Bring copies of important papers such as insurance policies and list and photos of your homersquos contents

Bring blankets sleeping bags books and games

Unplug appliances turn off electricity and main water valve

Lock windows and doors of your home

Go

If you are not told to evacuate

Stay at home Leave the roads available for those who must evacuate

Clean bathtub with bleach fill with water for washing and flushing (not drinking)

Set fridge to maximum cold and keep closed

Turn off utilities if told to do so by local officials

During a Hurricane

Go to an interior room on the lowest level of the structure in which yoursquore taking shelter

Stay away from windows and doors even though theyrsquore covered with shutters or plywood

During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture

Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short

period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived

After a Hurricane

Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often

difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a

downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such

as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-

ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated

carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard

Page 20 B O R F O R W A R D

A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H

D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R

B R O K E R T O S E E W H A T Y O U O W E

R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E

I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D

I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y

S E R V I C E W I L L B E M A D E I N A C T I V E

T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A

$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T

Drop off your payment at the Board office or

you can pay over the phone call 904-829-8738

The Education Committee is happy to welcome Tanya Liebal to the group

The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their

assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year

Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or

donated items

Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder

all proceeds will benefit our communityrsquos children through scholarships

The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend

54 Code of Ethics (3CE) at 9AM

511 After the Contract at 9AM-4PM

515 MLS training at 1PM-3PM

517 Listing Agreement at 9AM

524 Vacant Land Contract at 9AM-12AM

525 Board Orientation at 9AM (required for all new members)

529 Intermediate Innovia at 130PM-330PM

530 Mobile Hookups Userrsquos Group 930AM-1030AM

531 Conflict Resolution for Realtors (3CE) at 1PM

Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come

and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions

If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron

Barry at 904-501-2424

E D U C A T I O N C O M M I T T E E N E W S

M E M B E R B E N E F I T S

Page 21 V O L U M E 5 I S S U E 5

Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on

WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065

Page 22 B O R F O R W A R D

HomePro Inspections is your go-to source for agent liability reduction and customer peace of

mind Infrared technology separates the professionals from the pretenders in the home inspec-

tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade

Package Call for your 5 Star Inspection today ndash 904-268-8211

Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC

instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of

The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up

Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or

Amazoncom Book Wally for your next speaking event today

HomePro Inspections

is your best source for agent liability reduction and

client peace of mind Your clientrsquos one stop for

Environmental Testing (mold radon water lead paint meth

lab) Wind Mitigation Evaluations

Chinese Drywall Assessments Insurance Inspections

Energy Audits Home Inspections Termite Reports Construc-

tion Consultations Infrared Moisture Instruction

Investigations and More

904-268-8211

GoHomeProcom

stantly see the cost to operate that device

The OWL also gives you cost and consumption by day as

well as weekly monthly and annual costs This thing is

fast and fun And it makes it easy to choose how best to

save based on your exact consumption habits

When I brought the OWL into my office it was met with

mixed reactions For sure my staff is accustomed to my

frugal consumption habits but now with the OWL they

were able to see instantly the cost of every action And

the real savings of simply turning off what was not in use

The most profound discovery was Amie in my front office

discovering that the small space heater she was using

under her desk to warm her feet was consuming and

costing as much as the heat pump that heats the whole

office She has seen the ill of her ways and abandoned

the under desk space heater No doubt the computer

that was also under the desk is also grateful at the re-

moval of the space heater

There really is a positive return when you increase your

insulation upgrade your heat pump or install a solar wa-

ter heater - you bet there is The OWL will never make

your home more efficient BUT it will make YOU more

efficient And when you do make energy related up-

grades in your home you will reap even greater rewards

with the help of your own efficient behaviors

Want to easily and instantly manage your energy con-

sumption It all starts with measurement

(NOTE Ive become so impressed with the OWL that HomePro now offers it

for sale and well install it for free during an energy audit Call to book your

energy audit today 904-268-8211)

Therersquos an old adage that states ldquoYou cannot manage

what you do not measurerdquo

When it comes to lowering your electric bill measuring

your electric consumption is a fantastic way to reduce

your electric expense even without the expense of fancy

home improvement

Now you might make the argument that your electric

consumption is already being measured at the meter

While thatrsquos true you donrsquot see that consumption until

your bill arrives a month or more AFTER the consump-

tion has already happened Too late to manage that bill

all you can try to manage is how to pay the bill

But before you can easily manage your consumption

you must have an easy way to measure your consump-

tion And you must be able to see it happen as it hap-

pens You could stand and stare at your electric meter

while a friend or family meter switched items in your

home off and on But truth be told even an energy effi-

ciency nut like me will not work THAT hard

No what I wanted was something simple that would

make it a game to save energy and money

My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget

plugs directly into your wall outlet and then you plug the

device to be measured into the Kill-A-Watt-EZ After the

device being measured has been in use for a few hours

the Kill-A-Watt-EZ calculates the cost to run your device

on a per hour day week month and annual basis Kind

of fun and a great way to begin understanding what it

really costs to operate each item in your home

Using the Kill-A-Watt-EZ I discovered that television con-

sumed $5216 of electric per year and that my coffee

maker was costing me $257 each year Irsquove now meas-

ured most every piece of equipment in my home as well

as my office You can purchase your own Kill-A-Watt-EZ

for about $30 from many big box stores

I ultimately found it was taking a lot of time to get a

reading from the Kill-A-Watt-EZ plugged into each piece

of equipment in my home and office so I began the

search for an easier way to continually monitor my con-

sumption

Thatrsquos when I found The OWL The OWL is a wireless

monitor that shows how much electricity you are using

at any given instant (installs into your electrical panel)

As each item in your home switches on you can in-

Page 23 V O L U M E 5 I S S U E 5

A P R I L S T A T I S T I C S

St Aug amp St Johns Monthly Statistics Report

04012012-04302012

Compiled on May 2nd

Apr-12 Apr-11 41-302011 - 41-

302012 YTD 2012 YTD 2011 YTD 2011-12

Residential

New Listings 316 349 -945 1444 1398 329

Sold Listings 233 226 309 795 759 474

Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282

Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182

Avg Day on Market 157 150 508 167 155 778

Lots and Land

New Listings 63 76 -1710 286 304 -592

Sold Listings 20 22 -909 83 66 2575

Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219

Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078

Avg Day on Market 376 239 5777 320 200 5963

CommercialIndustrial

New Listings 6 11 -4545 46 51 -980

Sold Listings 2 4 -50 8 13 -3846

Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720

Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420

Avg Day on Market 375 277 3562 308 192 6041

Multi-Family

New Listings 6 12 -50 15 31 -5161

Sold Listings 1 6 -8333 9 12 -25

Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431

Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575

Avg Day on Market 454 245 8505 284 183 5492

Total

New Listings 392 448 -1250 1792 1784 045

Sold Listings 256 258 077 895 850 529

Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117

Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390

Avg Day on Market 177 162 979 183 159 1517

Search Criteria

Date Start 412012 Date End 4302012

ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JUNE 2012 PREVIEW

4th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

6th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

8th FRBAR-1 3CE 900AM

13th AFFILIATE COMMITTEE 900AM

13-14th MEDIATION TRAINING 11CE 830-430PM

15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM

19th FINANCE COMMITTEE 1200PM

MLS TRAINING 100PM

20th PUBLIC RELATIONS COMMITTEE 930AM

MLS BOARD MEETING 1200PM

21st BOARD MEETING 1200PM

26th REALIST TRAINING 130PM

29th

DISTRICT 1 CONFERENCE

830AM-

400PM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

MLSEducation SUPRA

NewsletterWebsite Membership

Linda McNett

staffstjohnsrealtorsorg

MembershipWebsiteSUPRA

Committee SupportEducation

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

Page 7: MAY 2012 BOR FORWARD NEWSLETTER

Page 7 V O L U M E 5 I S S U E 5

(Jun 14) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending

are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Big Pineapple

Info (904)825-1004 Concert in the Plaza

(June 17) Fathers Day Weekend Treat Dad to a Golf and Romantic BampB Getaway

(Jun 21) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending

are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Mid-Life Crisis

Info (904)825-1004 Concert in the Plaza

(Jun 24) Marineland Kayaking Tours Have fun and learn about the coastal environment while paddling through the most unique setting for kayaking in Northeast Florida -- Marineland Dolphin Adventure This kayak trip is perfectly timed with the tides to ensure hours of relaxing exploration making kayaking accessible for ages 6 and up (Call for times) This eco-educational experience is made possible through partnerships between Ripple Effect Ecotours Marineland and UFs Whitney Laboratory for Marine Bioscience Location Marineland - Whitney Lab Docks Hours Call to check for times based on tides Admission $55 per person

includes free admission to the Marineland Dolphin Adventure

(Jun 25-26) Greek Landing Day Festival Sponsored by St Photios Natl Greek Orthodox Shrine Celebrate the

arrival of the first colony of Greeks in N America (904)829-8205 Greek Landing Day Festival

(Jun 28) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending

are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Lightly Salted

Info (904)825-1004 Concert in the Plaza

(Jun 29) Ringo Starr and His All Starr Band Perform at St Augustine Amphitheatre June 29 2012 7pm

Ringo Starr and his All Starr Band will return to the stage at St Augustine Amphitheatre New to the All Starrs

are Steve Lukather (Toto) and Gregg Rolie (Santana amp Journey) who will join All Starr alumni Richard Page

Todd Rundgren Mark Rivera and Gregg Bissonette The performance will include a jukebox worth of All Starr

hits such as Rosanna Broken Wings Hello Itrsquos Me Black Magic Woman v and from Starrrsquos just released

17th solo record Ringo 2012 (Hip-OUme) The performance will start at 7pm Tickets are $29 $49 $64

$79 and $124 The St Augustine Amphitheatre is located at 1640 A1A in St Augustine

J U N E E V E N T S I N S T A U G U S T I N E

S T J O H N S B U I L D E R S C O U N C I L

Page 8 B O R F O R W A R D

wwwstjohnsbuilderscouncilcom

Ed amp Ellie Paucek enjoying the weigh-in

2012 St Johns Builders Council 4th Annual Fishing Tournament

The St Johns Builders Council held their 4th Annual Fishing Tournament benefiting Habitat

for Humanity on April 14th at the Northeast Florida Marlin Association at Camachee Cove

30 boats launched to compete for the heaviest Redfish Trout and Flounder

SJBC would like to thank all the Captainrsquos Anglers Sponsors and volunteers that participated to make their fishing tournament a success

WINNING FISH ndash ANGLERS

R E D F I S H

$500 - 1ST Place - Allen Rash ndash Ferguson Enterprises

$300 - 2nd Place - Doug Wenzel ndash Bonded Builders Home Warranty

$200 - 3rd Place - Jeff Ferguson ndash Drees Homes

T R O U T

$500 - 1st Place ndash Mike Jenkins ndash Jenkins Heating amp Air Team 1

$300 - 2nd Place ndash Dustin Wickham ndash Jenkins Heating amp Air Team 2

$200 - 3rd Place ndash David Higdon ndash David Higdon Concrete

F L O U N D E R

$500 - 1st Place ndash David Liebowitz ndash Climate Masters Heating amp Air

$300 - 2nd Place ndash Dennis Ginder ndash Landon Homes

$200 - 3rd Place ndash Ferguson Enterprises ndash Mandy Bouton

T R I P L E C H A L L E N G E ndash B O A T T O T A L H E A V I E S T W E I G H T O F A L L 3 C A T E G O R I E S

$1000 - 1ST Place ndash Landon Homes ndash Captain Rob Bennett

$600 - 2nd Place ndash Panel-Tek ndash Captain Larry Miniard

Bringing in the fish Preparing the smoked pork and ribs Nice fish

Jenkins Heating and Air

HERE COMES THE SUN

Repetition is the key to under-

standing - which is why we are re-

minding you to protect yourself

from excessive exposure to the

ultraviolet rays (UV) of the sun Ex-

posure to UV radiation has increased over the years due to

the depletion of the ozone layer a naturally-occurring gas

that filters the suns UV radiation For some people overex-

posure to UV rays can lead to skin cancer cataracts and

weakened immune systems To protect against sun-related

damage follow these rules

Wear those shades Sunglasses that provide 99-

100 of UVA and UVB protection greatly reduce

sun exposure that can lead to cataracts and other

eye damage Be sure to check the label when buy-

ing sunglasses to make sure they have proper UV

protection

Lather on the sunscreen Use a sunscreen with

Sun Protection Factor (SPF) of at least 15 Apply it

liberally to all exposed areas of your body particu-

larly your ears face back and neck Reapply every

2 hours when working playing or exercising out-

doors even waterproof sunscreen can come off

when you towel off sweat or water

Listen to the weather reports The UV Index devel-

oped by the National Weather Service and the Envi-

ronmental Protection Agency provides a forecast

of the expected risk of overexposure to the sun and

indicates the degree of caution that you should

take when working playing or exercising outdoors

Weather predictions in print and broadcast media

announce the UV Index daily

Stay clear of the midday sun as much as possi-

ble The suns UV rays are strongest between 10

am and 4 pm If youre spending the day at the

beach take refuge under a beach umbrella during

those hours when the suns rays are most intense

Dress Up Wear light long-sleeved shirts and ankle-

length pants if youre going to be out in the sun for

long periods of time and youd rather not wear sun-

screen A wide brimmed hat will shade your face

neck ears and eyes

Making Fleas Flee amp

Ticks Take Off

Every spring and summer fleas and ticks cause misery to people and animals On pets they can spread disease and para-sitic infections Then once theyre bored with frolicking in fur they may decide to

feast on you Ouch

How do you get rid of them - without harming your pet your

family or the planet Here are some tips

Most commercial flea and tick sprays contain

carbaryl which works by attacking pests nerv-

ous systems But carbaryl also can harm devel-

oping fetuses in both animals and humans

Fortunately there are less-toxic alternatives

For example some pesticides contain pyrethrin

a natural ingredient made from chrysanthe-

mums It works just as well though it still should

be used with care

Many pesticides dont affect insects eggs and

larvae which represent 95 of the flea popula-

tion That may require a kind of pesticide called

a growth regulator They keep eggs from

becoming adults

Another way to keep fleas off pets is to add gar-

lic and brewers yeast to pets meals which

makes pets taste bad to bugs Many such prod-

ucts are sold in pet supply stores But pets may

need to take these remedies for several weeks

before they work

Dont overlook the basics Keep your pet

clean Use a fine-toothed flea comb on your pet

to remove existing fleas And dont forget to dust

and vacuum regularly Fleas simply hate clean

homes

(NOT SO FUN) FACT For every flea found on your pet there

may be as many as 100 more lurking nearby

Page 9 V O L U M E 5 I S S U E 5

G O G R E E N S P R I N G T I P S

You do a lot of work to drive traffic to your Web site Blogging social media SEO pay-

per-click ads postcard campaigns drip messaging hellip all of that can be overwhelming

and some of those things can take up a fair amount of your time and money

The biggest problem with that investment is this Many visitors who land on your site

once via those methods never come back Well now therersquos a way where you can

follow up with your site visitors to remind them of your services and even qualify

those leads as you do so The amazing thing is itrsquos very easy to do and costs far less

than you think

How Retargeting Works

Humans are creatures of habit We seek information using certain guidelines or pa-

rameters And when there is something wersquore interested in we tend to notice things

that relate to that item more readily So letrsquos say that yoursquore considering buying a

house You search for information on the Web using some term like ldquobuying a home in

______rdquo (fill in the blank with a geographic location) You get a list of real estate Web

sites and will probably click on the first few before wondering what other resources

you can find and try a different search perhaps ending up on say Realtorcom

Now consider this Yoursquore starting to search around the Web with that phrase when

you suddenly see an online ad offering a custom luxury tour of a neighborhood you

were just considering or perhaps the ability to get greater details on a house you were

interested in Coincidence Nope Retargeting

Because of your cookies search engines can track every single place you visit on the

Internet Google also has a vast network of advertisers and they get paid only when

someone clicks on one of those ads So by combining these two pieces of information

Google has the ability to present specific ads to select people who have already shown

an interest in that particular service or product thus increasing the likelihood the

audience will click through You can leverage this for your site and business by devel-

oping targeted ads that present tempting offers to entice the lead to return and en-

gage with you

Implementing a Retargeting Campaign

Firstly you need to understand there are two different ways you can garner an audi-

ence for retargeting The strongest by far is building your own list This happens over

time as people visit your site and are naturally tracked by their cookies In this situa-

tion you already know not only that theyrsquore generally interested in real estate but also

that there are specific kinds of properties they want

The second way is to use a ldquopreset audiencerdquo which goes by established preferences

based on browsing history mdash for example Web users who like horses mdash in a certain

geographic region as well as an expressed an interest in real estate This second

method is not quite as accurate as the first but it does allow you to get started right

away

Next step is to develop your ads You must have a variety of them because if your

audience sees the same thing getting shoved in their faces over and over again

theyrsquore going to be more irritated than persuaded A templated ad builder is available

or you can have a designer customize and upload them By the way ever notice that

ads are different sizes at different places on some Web pages One may be a banner

across the page another a little box in the corner and so on Yoursquoll need to have your

ads created in all these sizes because Google will select ads that fit the available

space

You can control all aspects of your ads including your budget the number of impres-

sions the campaignrsquos termination point and so on You can set your ads to display

according to certain keywords or even specific Web sites You can even control what

they see when they get to your site which means you can motivate them immediately

For example here is Progressive Insur-

ancersquos general site

Obviously you see navigation multiple offers and all kinds of additional information

Now look at what we get after clicking on a retargeted ad

No navigation no offers One purpose and one purpose only Follow the three

easy steps Note also that the box she is holding says ldquoAutordquo on it because I

searched using the keywords ldquocar insurancerdquo I repeated this exercise using

ldquohouse insurancerdquo and in the image she was holding two stacked boxes you

guessed it mdash one labeled ldquoHomeownersrdquo and the second ldquoAutordquo So you can very

simply drop your retargeted lead directly on the landing page for the offer you

present Donrsquot make them think about it

After launching you will want the ads to run for a couple of months until you

saturate your market then swap them out It can still be the same offer mind

you mdash just a different way of presenting it For example you may start out with an

ad offering a ldquoNo Commitment CMArdquo then go to ldquoSee Recent Sales in Your

Neighborhoodrdquo then swap to ldquoCheck Out Detailed Market Datardquo

Home Much Does Retargeting Cost

So you can follow up with warm leads on a consistent basis over a long period of

time with a single effort of setting up a couple of ads This has got to be yet an-

other major investment right Actually it costs less than the standard PPC cam-

paign

To determine the cost of an ad you have to balance the per-click payment

against its quality score On the basic level Google determines the quality score

by the number of times a given ad is displayed (an impression) and the number

of people who respond to it If the ad has too low a quality score Google will shut

it down because the ad is not making money On the other hand if people are

clicking through but still not engaging itrsquos not worth any amount of money yoursquore

paying and you need to revise the ad

Now letrsquos look at a return on investment Studies show it takes an average of

seven touches for someone to engage with a site If you are paying $4 per click

to get a visitor to your site using PPC ads but only two out of 100 visitors actually

engage with your site thatrsquos $392 lost Now if you can pay a fraction of that to

retarget those other 98 visitors over a period of weeks or months you vastly

increase your exposure and the chances of those warm leads returning thereby

increasing your return on the initial investment

In the end retargeting comes out looking better Standard PPC is triggered by

keyword searches which give you a ldquobest guessrdquo but donrsquot necessarily identify

any specific need On the other hand retargeting is based in the actual content

the user elects to view which is a far more accurate gauge So Google charges

less based on the likelihood being much higher of someone clicking on a retar-

geted ad versus a generalized PPC ad

Best Practices for Successful Retargeted Ads

As always there are a few guidelines you should follow when creating and

launching your campaign

Make sure your ad shows on related sites A guy shopping for lingerie for his

wife on Victoriarsquos Secretrsquos site is not thinking about real estate Donrsquot waste your

time and money displaying your ad to him Be sure your keywords are specific

enough that only sites related to real estate are used

Donrsquot make it easy for your competition Donrsquot show paid ads on your blog or

site You cannot control what ads Google shows on your site and it would be

mighty embarrassing to have a competitor stealing your leads

Follow good marketing practices As always your ads should focus on benefits

first and foremost mdash have big headlines and a strong call to action

Give rsquoem what they want Few things are more frustrating to a visitor than hav-

ing to search for the promised information If your ad offers a specific product or

service make sure the link takes them directly there not to your home page The

whole point of this is to channel them into your ldquoclick funnelrdquo

Although some companies have been using retargeting for quite some time it is

becoming more prevalent When used strategically and judiciously this long-term

method of marketing to potential online clients has shown itself to have real

potential Go here to find out more about how to get started

T E C H N O L O G Y C O M M I T T E E ldquo T E C H T I P rdquo

R E T A R G E T S I T E V I S I T O R S T O C O N V E R T L E A D S

Page 10 B O R F O R W A R D

Page 11 V O L U M E 5 I S S U E 5

Page 12 N E W S L E T T E R T I T L E

Page 13 V O L U M E 5 I S S U E 5

A N D R E W W O O T E N S A F E A R T I C L E

REALTORreg Safety for 2012

For the remainder of this year (with the exception of extenuating circumstances) we will focus our newsletters on tips from our 2012 REALTOR

reg Safety Guide The 2012 REALTOR

reg Safety Guide will be coming to you soon at no charge

We are currently in process of updating the information and format

This newsletter is going to focus on the state of our industry today This information is not meant to scare you but to in-form you so you can better prepare yourself and become more aware as you go about doing the everyday tasks of your job

Current REALTORreg Crime Statistics

There were eleven confirmed real estate murders in 2011 With attacks rapes murders and suicides 2011 was the most violent year in the real estate industry

In 2011

The majority of attacks on real estate professionals occurred in the afternoons on Thursday or Friday

Nearly 30 of attack victims were men

Most attacks did not occur inside major metro areas

Guns were used roughly 50 of the time in attacks

Robbery was the intention going into the attack but frequently resulted in a shooting

Unfortunately there is no face of a standard victim no face of a standard attacker and no common theme between many attacks The only common threads between these attacks are (1) there is no common thread everyone is equally vulnerable and (2) many lives have been altered as people have lost loved ones or have been attacked

Safety First Due to our frequent contact with unfamiliar people in private locations real estate profes-sionals face more on-the-job risks than many other business professionals One way to avoid a potential attack before it happens is to trust your instincts Your intuition combined with your common sense can help get you out of trouble For example you are working an open house and a person enters

We are all busy and preoccupied with work family and friends But dont let our busyness keep us from staying safe By following some simple techniques and taking time to stop and look around we can drastically decrease the chances of becoming victims For more tips tools and information please visit the resource page on our website wwwjustbesafecom

Page 14 B O R F O R W A R D

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Page 15 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Right

Roy O Barnes Jr

Board President

presents John Bailey

with the Realtor

Emeritus Award

Left

Maria Gelinas introduces

RMG Mortgagehellip

Rod Gelinas Owner

Bernardo Rojas amp

Casey Marshall

Page 16 B O R F O R W A R D

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

The Pledge of Allegiance

Recognizing Committee Members

Victor J Raymosmdash AECEO

Victor J Raymos addressing the Members

Roy O Barnes Jr Board President

Terry Pacettindash Auctioneer Extraordinaire

Diane Vespucci lending a helping hand

Linda McNett amp Joan Scop selling Board cookbooks

Page 17 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Sara Gross Florida Realtors-Public Policy amp

Victor J Raymos AECEO

Standing Deborah Link Seymoine Schmidt amp Bill Crosby

Seated Rob West amp Ted Smith

Judi Schuyler amp Marjorie Taylor

Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci

Gayle Logan Roberta Odom amp Carol Tunis

Tracy Glochau

Janine Rinderknecht

amp Dave Hall

2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E

Page 18 B O R F O R W A R D

Before a Hurricane Is Out There

Create a written emergency preparedness and action plan for your family and business

Visit your insurance agent now Review insurance coverage for your home and business

and the contents Determine your flood insurance eligibility - homeowners insurance

typically does not cover flood damage

Buy plywood or shutters for protecting windows Trim trees to lessen flying debris

Find out if you live in a hurricane evacuation zone by contacting your local emergency

management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or

if you live in a high-rise building

Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you

can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets

Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-

hood if you cannot return home

Test emergency equipment such as generators and flashlights

Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage

Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you

wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable

Hurricane Survival Kit

Essential Items

During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the

roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely

self-sufficient during that period

Here are some of the most critical supplies to have on hand well before a hurricane threatens

At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)

Non-perishable food

Formula diapers and other baby supplies

Manual can opener

First aid kit

Prescription and non-prescription medicines

Toiletries

Cell phones and battery-powered cell phone chargers

Battery-powered radios and flashlights

Plenty of batteries

Extra cash

Blankets sleeping bags books and games (especially if evacuating)

Page 19 B O R F O R W A R D

Take Action

When a Hurricane Threatens

Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-

fected by the storm about your whereabouts

No later than when a watch is issued

Fill vehicles with gas

Get extra cash

Fill prescriptions

For mobile homes secure tie-downs and prepare to evacuate when ordered

Bring in loose objects from outside

Prepare to secure all windows with shutters or plywood

No later than when a warning is issued

Secure all windows with shutters or plywood

Place valuables and important papers in a waterproof container and store on highest floor of home

If you are told to evacuate

Follow all instructions from local officials and leave immediately when told to do so

Bring emergency supplies listed above

Bring copies of important papers such as insurance policies and list and photos of your homersquos contents

Bring blankets sleeping bags books and games

Unplug appliances turn off electricity and main water valve

Lock windows and doors of your home

Go

If you are not told to evacuate

Stay at home Leave the roads available for those who must evacuate

Clean bathtub with bleach fill with water for washing and flushing (not drinking)

Set fridge to maximum cold and keep closed

Turn off utilities if told to do so by local officials

During a Hurricane

Go to an interior room on the lowest level of the structure in which yoursquore taking shelter

Stay away from windows and doors even though theyrsquore covered with shutters or plywood

During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture

Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short

period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived

After a Hurricane

Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often

difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a

downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such

as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-

ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated

carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard

Page 20 B O R F O R W A R D

A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H

D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R

B R O K E R T O S E E W H A T Y O U O W E

R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E

I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D

I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y

S E R V I C E W I L L B E M A D E I N A C T I V E

T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A

$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T

Drop off your payment at the Board office or

you can pay over the phone call 904-829-8738

The Education Committee is happy to welcome Tanya Liebal to the group

The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their

assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year

Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or

donated items

Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder

all proceeds will benefit our communityrsquos children through scholarships

The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend

54 Code of Ethics (3CE) at 9AM

511 After the Contract at 9AM-4PM

515 MLS training at 1PM-3PM

517 Listing Agreement at 9AM

524 Vacant Land Contract at 9AM-12AM

525 Board Orientation at 9AM (required for all new members)

529 Intermediate Innovia at 130PM-330PM

530 Mobile Hookups Userrsquos Group 930AM-1030AM

531 Conflict Resolution for Realtors (3CE) at 1PM

Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come

and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions

If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron

Barry at 904-501-2424

E D U C A T I O N C O M M I T T E E N E W S

M E M B E R B E N E F I T S

Page 21 V O L U M E 5 I S S U E 5

Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on

WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065

Page 22 B O R F O R W A R D

HomePro Inspections is your go-to source for agent liability reduction and customer peace of

mind Infrared technology separates the professionals from the pretenders in the home inspec-

tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade

Package Call for your 5 Star Inspection today ndash 904-268-8211

Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC

instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of

The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up

Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or

Amazoncom Book Wally for your next speaking event today

HomePro Inspections

is your best source for agent liability reduction and

client peace of mind Your clientrsquos one stop for

Environmental Testing (mold radon water lead paint meth

lab) Wind Mitigation Evaluations

Chinese Drywall Assessments Insurance Inspections

Energy Audits Home Inspections Termite Reports Construc-

tion Consultations Infrared Moisture Instruction

Investigations and More

904-268-8211

GoHomeProcom

stantly see the cost to operate that device

The OWL also gives you cost and consumption by day as

well as weekly monthly and annual costs This thing is

fast and fun And it makes it easy to choose how best to

save based on your exact consumption habits

When I brought the OWL into my office it was met with

mixed reactions For sure my staff is accustomed to my

frugal consumption habits but now with the OWL they

were able to see instantly the cost of every action And

the real savings of simply turning off what was not in use

The most profound discovery was Amie in my front office

discovering that the small space heater she was using

under her desk to warm her feet was consuming and

costing as much as the heat pump that heats the whole

office She has seen the ill of her ways and abandoned

the under desk space heater No doubt the computer

that was also under the desk is also grateful at the re-

moval of the space heater

There really is a positive return when you increase your

insulation upgrade your heat pump or install a solar wa-

ter heater - you bet there is The OWL will never make

your home more efficient BUT it will make YOU more

efficient And when you do make energy related up-

grades in your home you will reap even greater rewards

with the help of your own efficient behaviors

Want to easily and instantly manage your energy con-

sumption It all starts with measurement

(NOTE Ive become so impressed with the OWL that HomePro now offers it

for sale and well install it for free during an energy audit Call to book your

energy audit today 904-268-8211)

Therersquos an old adage that states ldquoYou cannot manage

what you do not measurerdquo

When it comes to lowering your electric bill measuring

your electric consumption is a fantastic way to reduce

your electric expense even without the expense of fancy

home improvement

Now you might make the argument that your electric

consumption is already being measured at the meter

While thatrsquos true you donrsquot see that consumption until

your bill arrives a month or more AFTER the consump-

tion has already happened Too late to manage that bill

all you can try to manage is how to pay the bill

But before you can easily manage your consumption

you must have an easy way to measure your consump-

tion And you must be able to see it happen as it hap-

pens You could stand and stare at your electric meter

while a friend or family meter switched items in your

home off and on But truth be told even an energy effi-

ciency nut like me will not work THAT hard

No what I wanted was something simple that would

make it a game to save energy and money

My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget

plugs directly into your wall outlet and then you plug the

device to be measured into the Kill-A-Watt-EZ After the

device being measured has been in use for a few hours

the Kill-A-Watt-EZ calculates the cost to run your device

on a per hour day week month and annual basis Kind

of fun and a great way to begin understanding what it

really costs to operate each item in your home

Using the Kill-A-Watt-EZ I discovered that television con-

sumed $5216 of electric per year and that my coffee

maker was costing me $257 each year Irsquove now meas-

ured most every piece of equipment in my home as well

as my office You can purchase your own Kill-A-Watt-EZ

for about $30 from many big box stores

I ultimately found it was taking a lot of time to get a

reading from the Kill-A-Watt-EZ plugged into each piece

of equipment in my home and office so I began the

search for an easier way to continually monitor my con-

sumption

Thatrsquos when I found The OWL The OWL is a wireless

monitor that shows how much electricity you are using

at any given instant (installs into your electrical panel)

As each item in your home switches on you can in-

Page 23 V O L U M E 5 I S S U E 5

A P R I L S T A T I S T I C S

St Aug amp St Johns Monthly Statistics Report

04012012-04302012

Compiled on May 2nd

Apr-12 Apr-11 41-302011 - 41-

302012 YTD 2012 YTD 2011 YTD 2011-12

Residential

New Listings 316 349 -945 1444 1398 329

Sold Listings 233 226 309 795 759 474

Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282

Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182

Avg Day on Market 157 150 508 167 155 778

Lots and Land

New Listings 63 76 -1710 286 304 -592

Sold Listings 20 22 -909 83 66 2575

Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219

Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078

Avg Day on Market 376 239 5777 320 200 5963

CommercialIndustrial

New Listings 6 11 -4545 46 51 -980

Sold Listings 2 4 -50 8 13 -3846

Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720

Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420

Avg Day on Market 375 277 3562 308 192 6041

Multi-Family

New Listings 6 12 -50 15 31 -5161

Sold Listings 1 6 -8333 9 12 -25

Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431

Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575

Avg Day on Market 454 245 8505 284 183 5492

Total

New Listings 392 448 -1250 1792 1784 045

Sold Listings 256 258 077 895 850 529

Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117

Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390

Avg Day on Market 177 162 979 183 159 1517

Search Criteria

Date Start 412012 Date End 4302012

ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JUNE 2012 PREVIEW

4th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

6th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

8th FRBAR-1 3CE 900AM

13th AFFILIATE COMMITTEE 900AM

13-14th MEDIATION TRAINING 11CE 830-430PM

15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM

19th FINANCE COMMITTEE 1200PM

MLS TRAINING 100PM

20th PUBLIC RELATIONS COMMITTEE 930AM

MLS BOARD MEETING 1200PM

21st BOARD MEETING 1200PM

26th REALIST TRAINING 130PM

29th

DISTRICT 1 CONFERENCE

830AM-

400PM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

MLSEducation SUPRA

NewsletterWebsite Membership

Linda McNett

staffstjohnsrealtorsorg

MembershipWebsiteSUPRA

Committee SupportEducation

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

Page 8: MAY 2012 BOR FORWARD NEWSLETTER

S T J O H N S B U I L D E R S C O U N C I L

Page 8 B O R F O R W A R D

wwwstjohnsbuilderscouncilcom

Ed amp Ellie Paucek enjoying the weigh-in

2012 St Johns Builders Council 4th Annual Fishing Tournament

The St Johns Builders Council held their 4th Annual Fishing Tournament benefiting Habitat

for Humanity on April 14th at the Northeast Florida Marlin Association at Camachee Cove

30 boats launched to compete for the heaviest Redfish Trout and Flounder

SJBC would like to thank all the Captainrsquos Anglers Sponsors and volunteers that participated to make their fishing tournament a success

WINNING FISH ndash ANGLERS

R E D F I S H

$500 - 1ST Place - Allen Rash ndash Ferguson Enterprises

$300 - 2nd Place - Doug Wenzel ndash Bonded Builders Home Warranty

$200 - 3rd Place - Jeff Ferguson ndash Drees Homes

T R O U T

$500 - 1st Place ndash Mike Jenkins ndash Jenkins Heating amp Air Team 1

$300 - 2nd Place ndash Dustin Wickham ndash Jenkins Heating amp Air Team 2

$200 - 3rd Place ndash David Higdon ndash David Higdon Concrete

F L O U N D E R

$500 - 1st Place ndash David Liebowitz ndash Climate Masters Heating amp Air

$300 - 2nd Place ndash Dennis Ginder ndash Landon Homes

$200 - 3rd Place ndash Ferguson Enterprises ndash Mandy Bouton

T R I P L E C H A L L E N G E ndash B O A T T O T A L H E A V I E S T W E I G H T O F A L L 3 C A T E G O R I E S

$1000 - 1ST Place ndash Landon Homes ndash Captain Rob Bennett

$600 - 2nd Place ndash Panel-Tek ndash Captain Larry Miniard

Bringing in the fish Preparing the smoked pork and ribs Nice fish

Jenkins Heating and Air

HERE COMES THE SUN

Repetition is the key to under-

standing - which is why we are re-

minding you to protect yourself

from excessive exposure to the

ultraviolet rays (UV) of the sun Ex-

posure to UV radiation has increased over the years due to

the depletion of the ozone layer a naturally-occurring gas

that filters the suns UV radiation For some people overex-

posure to UV rays can lead to skin cancer cataracts and

weakened immune systems To protect against sun-related

damage follow these rules

Wear those shades Sunglasses that provide 99-

100 of UVA and UVB protection greatly reduce

sun exposure that can lead to cataracts and other

eye damage Be sure to check the label when buy-

ing sunglasses to make sure they have proper UV

protection

Lather on the sunscreen Use a sunscreen with

Sun Protection Factor (SPF) of at least 15 Apply it

liberally to all exposed areas of your body particu-

larly your ears face back and neck Reapply every

2 hours when working playing or exercising out-

doors even waterproof sunscreen can come off

when you towel off sweat or water

Listen to the weather reports The UV Index devel-

oped by the National Weather Service and the Envi-

ronmental Protection Agency provides a forecast

of the expected risk of overexposure to the sun and

indicates the degree of caution that you should

take when working playing or exercising outdoors

Weather predictions in print and broadcast media

announce the UV Index daily

Stay clear of the midday sun as much as possi-

ble The suns UV rays are strongest between 10

am and 4 pm If youre spending the day at the

beach take refuge under a beach umbrella during

those hours when the suns rays are most intense

Dress Up Wear light long-sleeved shirts and ankle-

length pants if youre going to be out in the sun for

long periods of time and youd rather not wear sun-

screen A wide brimmed hat will shade your face

neck ears and eyes

Making Fleas Flee amp

Ticks Take Off

Every spring and summer fleas and ticks cause misery to people and animals On pets they can spread disease and para-sitic infections Then once theyre bored with frolicking in fur they may decide to

feast on you Ouch

How do you get rid of them - without harming your pet your

family or the planet Here are some tips

Most commercial flea and tick sprays contain

carbaryl which works by attacking pests nerv-

ous systems But carbaryl also can harm devel-

oping fetuses in both animals and humans

Fortunately there are less-toxic alternatives

For example some pesticides contain pyrethrin

a natural ingredient made from chrysanthe-

mums It works just as well though it still should

be used with care

Many pesticides dont affect insects eggs and

larvae which represent 95 of the flea popula-

tion That may require a kind of pesticide called

a growth regulator They keep eggs from

becoming adults

Another way to keep fleas off pets is to add gar-

lic and brewers yeast to pets meals which

makes pets taste bad to bugs Many such prod-

ucts are sold in pet supply stores But pets may

need to take these remedies for several weeks

before they work

Dont overlook the basics Keep your pet

clean Use a fine-toothed flea comb on your pet

to remove existing fleas And dont forget to dust

and vacuum regularly Fleas simply hate clean

homes

(NOT SO FUN) FACT For every flea found on your pet there

may be as many as 100 more lurking nearby

Page 9 V O L U M E 5 I S S U E 5

G O G R E E N S P R I N G T I P S

You do a lot of work to drive traffic to your Web site Blogging social media SEO pay-

per-click ads postcard campaigns drip messaging hellip all of that can be overwhelming

and some of those things can take up a fair amount of your time and money

The biggest problem with that investment is this Many visitors who land on your site

once via those methods never come back Well now therersquos a way where you can

follow up with your site visitors to remind them of your services and even qualify

those leads as you do so The amazing thing is itrsquos very easy to do and costs far less

than you think

How Retargeting Works

Humans are creatures of habit We seek information using certain guidelines or pa-

rameters And when there is something wersquore interested in we tend to notice things

that relate to that item more readily So letrsquos say that yoursquore considering buying a

house You search for information on the Web using some term like ldquobuying a home in

______rdquo (fill in the blank with a geographic location) You get a list of real estate Web

sites and will probably click on the first few before wondering what other resources

you can find and try a different search perhaps ending up on say Realtorcom

Now consider this Yoursquore starting to search around the Web with that phrase when

you suddenly see an online ad offering a custom luxury tour of a neighborhood you

were just considering or perhaps the ability to get greater details on a house you were

interested in Coincidence Nope Retargeting

Because of your cookies search engines can track every single place you visit on the

Internet Google also has a vast network of advertisers and they get paid only when

someone clicks on one of those ads So by combining these two pieces of information

Google has the ability to present specific ads to select people who have already shown

an interest in that particular service or product thus increasing the likelihood the

audience will click through You can leverage this for your site and business by devel-

oping targeted ads that present tempting offers to entice the lead to return and en-

gage with you

Implementing a Retargeting Campaign

Firstly you need to understand there are two different ways you can garner an audi-

ence for retargeting The strongest by far is building your own list This happens over

time as people visit your site and are naturally tracked by their cookies In this situa-

tion you already know not only that theyrsquore generally interested in real estate but also

that there are specific kinds of properties they want

The second way is to use a ldquopreset audiencerdquo which goes by established preferences

based on browsing history mdash for example Web users who like horses mdash in a certain

geographic region as well as an expressed an interest in real estate This second

method is not quite as accurate as the first but it does allow you to get started right

away

Next step is to develop your ads You must have a variety of them because if your

audience sees the same thing getting shoved in their faces over and over again

theyrsquore going to be more irritated than persuaded A templated ad builder is available

or you can have a designer customize and upload them By the way ever notice that

ads are different sizes at different places on some Web pages One may be a banner

across the page another a little box in the corner and so on Yoursquoll need to have your

ads created in all these sizes because Google will select ads that fit the available

space

You can control all aspects of your ads including your budget the number of impres-

sions the campaignrsquos termination point and so on You can set your ads to display

according to certain keywords or even specific Web sites You can even control what

they see when they get to your site which means you can motivate them immediately

For example here is Progressive Insur-

ancersquos general site

Obviously you see navigation multiple offers and all kinds of additional information

Now look at what we get after clicking on a retargeted ad

No navigation no offers One purpose and one purpose only Follow the three

easy steps Note also that the box she is holding says ldquoAutordquo on it because I

searched using the keywords ldquocar insurancerdquo I repeated this exercise using

ldquohouse insurancerdquo and in the image she was holding two stacked boxes you

guessed it mdash one labeled ldquoHomeownersrdquo and the second ldquoAutordquo So you can very

simply drop your retargeted lead directly on the landing page for the offer you

present Donrsquot make them think about it

After launching you will want the ads to run for a couple of months until you

saturate your market then swap them out It can still be the same offer mind

you mdash just a different way of presenting it For example you may start out with an

ad offering a ldquoNo Commitment CMArdquo then go to ldquoSee Recent Sales in Your

Neighborhoodrdquo then swap to ldquoCheck Out Detailed Market Datardquo

Home Much Does Retargeting Cost

So you can follow up with warm leads on a consistent basis over a long period of

time with a single effort of setting up a couple of ads This has got to be yet an-

other major investment right Actually it costs less than the standard PPC cam-

paign

To determine the cost of an ad you have to balance the per-click payment

against its quality score On the basic level Google determines the quality score

by the number of times a given ad is displayed (an impression) and the number

of people who respond to it If the ad has too low a quality score Google will shut

it down because the ad is not making money On the other hand if people are

clicking through but still not engaging itrsquos not worth any amount of money yoursquore

paying and you need to revise the ad

Now letrsquos look at a return on investment Studies show it takes an average of

seven touches for someone to engage with a site If you are paying $4 per click

to get a visitor to your site using PPC ads but only two out of 100 visitors actually

engage with your site thatrsquos $392 lost Now if you can pay a fraction of that to

retarget those other 98 visitors over a period of weeks or months you vastly

increase your exposure and the chances of those warm leads returning thereby

increasing your return on the initial investment

In the end retargeting comes out looking better Standard PPC is triggered by

keyword searches which give you a ldquobest guessrdquo but donrsquot necessarily identify

any specific need On the other hand retargeting is based in the actual content

the user elects to view which is a far more accurate gauge So Google charges

less based on the likelihood being much higher of someone clicking on a retar-

geted ad versus a generalized PPC ad

Best Practices for Successful Retargeted Ads

As always there are a few guidelines you should follow when creating and

launching your campaign

Make sure your ad shows on related sites A guy shopping for lingerie for his

wife on Victoriarsquos Secretrsquos site is not thinking about real estate Donrsquot waste your

time and money displaying your ad to him Be sure your keywords are specific

enough that only sites related to real estate are used

Donrsquot make it easy for your competition Donrsquot show paid ads on your blog or

site You cannot control what ads Google shows on your site and it would be

mighty embarrassing to have a competitor stealing your leads

Follow good marketing practices As always your ads should focus on benefits

first and foremost mdash have big headlines and a strong call to action

Give rsquoem what they want Few things are more frustrating to a visitor than hav-

ing to search for the promised information If your ad offers a specific product or

service make sure the link takes them directly there not to your home page The

whole point of this is to channel them into your ldquoclick funnelrdquo

Although some companies have been using retargeting for quite some time it is

becoming more prevalent When used strategically and judiciously this long-term

method of marketing to potential online clients has shown itself to have real

potential Go here to find out more about how to get started

T E C H N O L O G Y C O M M I T T E E ldquo T E C H T I P rdquo

R E T A R G E T S I T E V I S I T O R S T O C O N V E R T L E A D S

Page 10 B O R F O R W A R D

Page 11 V O L U M E 5 I S S U E 5

Page 12 N E W S L E T T E R T I T L E

Page 13 V O L U M E 5 I S S U E 5

A N D R E W W O O T E N S A F E A R T I C L E

REALTORreg Safety for 2012

For the remainder of this year (with the exception of extenuating circumstances) we will focus our newsletters on tips from our 2012 REALTOR

reg Safety Guide The 2012 REALTOR

reg Safety Guide will be coming to you soon at no charge

We are currently in process of updating the information and format

This newsletter is going to focus on the state of our industry today This information is not meant to scare you but to in-form you so you can better prepare yourself and become more aware as you go about doing the everyday tasks of your job

Current REALTORreg Crime Statistics

There were eleven confirmed real estate murders in 2011 With attacks rapes murders and suicides 2011 was the most violent year in the real estate industry

In 2011

The majority of attacks on real estate professionals occurred in the afternoons on Thursday or Friday

Nearly 30 of attack victims were men

Most attacks did not occur inside major metro areas

Guns were used roughly 50 of the time in attacks

Robbery was the intention going into the attack but frequently resulted in a shooting

Unfortunately there is no face of a standard victim no face of a standard attacker and no common theme between many attacks The only common threads between these attacks are (1) there is no common thread everyone is equally vulnerable and (2) many lives have been altered as people have lost loved ones or have been attacked

Safety First Due to our frequent contact with unfamiliar people in private locations real estate profes-sionals face more on-the-job risks than many other business professionals One way to avoid a potential attack before it happens is to trust your instincts Your intuition combined with your common sense can help get you out of trouble For example you are working an open house and a person enters

We are all busy and preoccupied with work family and friends But dont let our busyness keep us from staying safe By following some simple techniques and taking time to stop and look around we can drastically decrease the chances of becoming victims For more tips tools and information please visit the resource page on our website wwwjustbesafecom

Page 14 B O R F O R W A R D

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Page 15 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Right

Roy O Barnes Jr

Board President

presents John Bailey

with the Realtor

Emeritus Award

Left

Maria Gelinas introduces

RMG Mortgagehellip

Rod Gelinas Owner

Bernardo Rojas amp

Casey Marshall

Page 16 B O R F O R W A R D

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

The Pledge of Allegiance

Recognizing Committee Members

Victor J Raymosmdash AECEO

Victor J Raymos addressing the Members

Roy O Barnes Jr Board President

Terry Pacettindash Auctioneer Extraordinaire

Diane Vespucci lending a helping hand

Linda McNett amp Joan Scop selling Board cookbooks

Page 17 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Sara Gross Florida Realtors-Public Policy amp

Victor J Raymos AECEO

Standing Deborah Link Seymoine Schmidt amp Bill Crosby

Seated Rob West amp Ted Smith

Judi Schuyler amp Marjorie Taylor

Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci

Gayle Logan Roberta Odom amp Carol Tunis

Tracy Glochau

Janine Rinderknecht

amp Dave Hall

2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E

Page 18 B O R F O R W A R D

Before a Hurricane Is Out There

Create a written emergency preparedness and action plan for your family and business

Visit your insurance agent now Review insurance coverage for your home and business

and the contents Determine your flood insurance eligibility - homeowners insurance

typically does not cover flood damage

Buy plywood or shutters for protecting windows Trim trees to lessen flying debris

Find out if you live in a hurricane evacuation zone by contacting your local emergency

management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or

if you live in a high-rise building

Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you

can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets

Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-

hood if you cannot return home

Test emergency equipment such as generators and flashlights

Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage

Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you

wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable

Hurricane Survival Kit

Essential Items

During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the

roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely

self-sufficient during that period

Here are some of the most critical supplies to have on hand well before a hurricane threatens

At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)

Non-perishable food

Formula diapers and other baby supplies

Manual can opener

First aid kit

Prescription and non-prescription medicines

Toiletries

Cell phones and battery-powered cell phone chargers

Battery-powered radios and flashlights

Plenty of batteries

Extra cash

Blankets sleeping bags books and games (especially if evacuating)

Page 19 B O R F O R W A R D

Take Action

When a Hurricane Threatens

Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-

fected by the storm about your whereabouts

No later than when a watch is issued

Fill vehicles with gas

Get extra cash

Fill prescriptions

For mobile homes secure tie-downs and prepare to evacuate when ordered

Bring in loose objects from outside

Prepare to secure all windows with shutters or plywood

No later than when a warning is issued

Secure all windows with shutters or plywood

Place valuables and important papers in a waterproof container and store on highest floor of home

If you are told to evacuate

Follow all instructions from local officials and leave immediately when told to do so

Bring emergency supplies listed above

Bring copies of important papers such as insurance policies and list and photos of your homersquos contents

Bring blankets sleeping bags books and games

Unplug appliances turn off electricity and main water valve

Lock windows and doors of your home

Go

If you are not told to evacuate

Stay at home Leave the roads available for those who must evacuate

Clean bathtub with bleach fill with water for washing and flushing (not drinking)

Set fridge to maximum cold and keep closed

Turn off utilities if told to do so by local officials

During a Hurricane

Go to an interior room on the lowest level of the structure in which yoursquore taking shelter

Stay away from windows and doors even though theyrsquore covered with shutters or plywood

During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture

Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short

period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived

After a Hurricane

Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often

difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a

downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such

as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-

ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated

carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard

Page 20 B O R F O R W A R D

A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H

D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R

B R O K E R T O S E E W H A T Y O U O W E

R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E

I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D

I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y

S E R V I C E W I L L B E M A D E I N A C T I V E

T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A

$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T

Drop off your payment at the Board office or

you can pay over the phone call 904-829-8738

The Education Committee is happy to welcome Tanya Liebal to the group

The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their

assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year

Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or

donated items

Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder

all proceeds will benefit our communityrsquos children through scholarships

The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend

54 Code of Ethics (3CE) at 9AM

511 After the Contract at 9AM-4PM

515 MLS training at 1PM-3PM

517 Listing Agreement at 9AM

524 Vacant Land Contract at 9AM-12AM

525 Board Orientation at 9AM (required for all new members)

529 Intermediate Innovia at 130PM-330PM

530 Mobile Hookups Userrsquos Group 930AM-1030AM

531 Conflict Resolution for Realtors (3CE) at 1PM

Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come

and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions

If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron

Barry at 904-501-2424

E D U C A T I O N C O M M I T T E E N E W S

M E M B E R B E N E F I T S

Page 21 V O L U M E 5 I S S U E 5

Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on

WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065

Page 22 B O R F O R W A R D

HomePro Inspections is your go-to source for agent liability reduction and customer peace of

mind Infrared technology separates the professionals from the pretenders in the home inspec-

tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade

Package Call for your 5 Star Inspection today ndash 904-268-8211

Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC

instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of

The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up

Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or

Amazoncom Book Wally for your next speaking event today

HomePro Inspections

is your best source for agent liability reduction and

client peace of mind Your clientrsquos one stop for

Environmental Testing (mold radon water lead paint meth

lab) Wind Mitigation Evaluations

Chinese Drywall Assessments Insurance Inspections

Energy Audits Home Inspections Termite Reports Construc-

tion Consultations Infrared Moisture Instruction

Investigations and More

904-268-8211

GoHomeProcom

stantly see the cost to operate that device

The OWL also gives you cost and consumption by day as

well as weekly monthly and annual costs This thing is

fast and fun And it makes it easy to choose how best to

save based on your exact consumption habits

When I brought the OWL into my office it was met with

mixed reactions For sure my staff is accustomed to my

frugal consumption habits but now with the OWL they

were able to see instantly the cost of every action And

the real savings of simply turning off what was not in use

The most profound discovery was Amie in my front office

discovering that the small space heater she was using

under her desk to warm her feet was consuming and

costing as much as the heat pump that heats the whole

office She has seen the ill of her ways and abandoned

the under desk space heater No doubt the computer

that was also under the desk is also grateful at the re-

moval of the space heater

There really is a positive return when you increase your

insulation upgrade your heat pump or install a solar wa-

ter heater - you bet there is The OWL will never make

your home more efficient BUT it will make YOU more

efficient And when you do make energy related up-

grades in your home you will reap even greater rewards

with the help of your own efficient behaviors

Want to easily and instantly manage your energy con-

sumption It all starts with measurement

(NOTE Ive become so impressed with the OWL that HomePro now offers it

for sale and well install it for free during an energy audit Call to book your

energy audit today 904-268-8211)

Therersquos an old adage that states ldquoYou cannot manage

what you do not measurerdquo

When it comes to lowering your electric bill measuring

your electric consumption is a fantastic way to reduce

your electric expense even without the expense of fancy

home improvement

Now you might make the argument that your electric

consumption is already being measured at the meter

While thatrsquos true you donrsquot see that consumption until

your bill arrives a month or more AFTER the consump-

tion has already happened Too late to manage that bill

all you can try to manage is how to pay the bill

But before you can easily manage your consumption

you must have an easy way to measure your consump-

tion And you must be able to see it happen as it hap-

pens You could stand and stare at your electric meter

while a friend or family meter switched items in your

home off and on But truth be told even an energy effi-

ciency nut like me will not work THAT hard

No what I wanted was something simple that would

make it a game to save energy and money

My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget

plugs directly into your wall outlet and then you plug the

device to be measured into the Kill-A-Watt-EZ After the

device being measured has been in use for a few hours

the Kill-A-Watt-EZ calculates the cost to run your device

on a per hour day week month and annual basis Kind

of fun and a great way to begin understanding what it

really costs to operate each item in your home

Using the Kill-A-Watt-EZ I discovered that television con-

sumed $5216 of electric per year and that my coffee

maker was costing me $257 each year Irsquove now meas-

ured most every piece of equipment in my home as well

as my office You can purchase your own Kill-A-Watt-EZ

for about $30 from many big box stores

I ultimately found it was taking a lot of time to get a

reading from the Kill-A-Watt-EZ plugged into each piece

of equipment in my home and office so I began the

search for an easier way to continually monitor my con-

sumption

Thatrsquos when I found The OWL The OWL is a wireless

monitor that shows how much electricity you are using

at any given instant (installs into your electrical panel)

As each item in your home switches on you can in-

Page 23 V O L U M E 5 I S S U E 5

A P R I L S T A T I S T I C S

St Aug amp St Johns Monthly Statistics Report

04012012-04302012

Compiled on May 2nd

Apr-12 Apr-11 41-302011 - 41-

302012 YTD 2012 YTD 2011 YTD 2011-12

Residential

New Listings 316 349 -945 1444 1398 329

Sold Listings 233 226 309 795 759 474

Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282

Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182

Avg Day on Market 157 150 508 167 155 778

Lots and Land

New Listings 63 76 -1710 286 304 -592

Sold Listings 20 22 -909 83 66 2575

Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219

Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078

Avg Day on Market 376 239 5777 320 200 5963

CommercialIndustrial

New Listings 6 11 -4545 46 51 -980

Sold Listings 2 4 -50 8 13 -3846

Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720

Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420

Avg Day on Market 375 277 3562 308 192 6041

Multi-Family

New Listings 6 12 -50 15 31 -5161

Sold Listings 1 6 -8333 9 12 -25

Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431

Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575

Avg Day on Market 454 245 8505 284 183 5492

Total

New Listings 392 448 -1250 1792 1784 045

Sold Listings 256 258 077 895 850 529

Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117

Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390

Avg Day on Market 177 162 979 183 159 1517

Search Criteria

Date Start 412012 Date End 4302012

ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JUNE 2012 PREVIEW

4th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

6th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

8th FRBAR-1 3CE 900AM

13th AFFILIATE COMMITTEE 900AM

13-14th MEDIATION TRAINING 11CE 830-430PM

15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM

19th FINANCE COMMITTEE 1200PM

MLS TRAINING 100PM

20th PUBLIC RELATIONS COMMITTEE 930AM

MLS BOARD MEETING 1200PM

21st BOARD MEETING 1200PM

26th REALIST TRAINING 130PM

29th

DISTRICT 1 CONFERENCE

830AM-

400PM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

MLSEducation SUPRA

NewsletterWebsite Membership

Linda McNett

staffstjohnsrealtorsorg

MembershipWebsiteSUPRA

Committee SupportEducation

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

Page 9: MAY 2012 BOR FORWARD NEWSLETTER

HERE COMES THE SUN

Repetition is the key to under-

standing - which is why we are re-

minding you to protect yourself

from excessive exposure to the

ultraviolet rays (UV) of the sun Ex-

posure to UV radiation has increased over the years due to

the depletion of the ozone layer a naturally-occurring gas

that filters the suns UV radiation For some people overex-

posure to UV rays can lead to skin cancer cataracts and

weakened immune systems To protect against sun-related

damage follow these rules

Wear those shades Sunglasses that provide 99-

100 of UVA and UVB protection greatly reduce

sun exposure that can lead to cataracts and other

eye damage Be sure to check the label when buy-

ing sunglasses to make sure they have proper UV

protection

Lather on the sunscreen Use a sunscreen with

Sun Protection Factor (SPF) of at least 15 Apply it

liberally to all exposed areas of your body particu-

larly your ears face back and neck Reapply every

2 hours when working playing or exercising out-

doors even waterproof sunscreen can come off

when you towel off sweat or water

Listen to the weather reports The UV Index devel-

oped by the National Weather Service and the Envi-

ronmental Protection Agency provides a forecast

of the expected risk of overexposure to the sun and

indicates the degree of caution that you should

take when working playing or exercising outdoors

Weather predictions in print and broadcast media

announce the UV Index daily

Stay clear of the midday sun as much as possi-

ble The suns UV rays are strongest between 10

am and 4 pm If youre spending the day at the

beach take refuge under a beach umbrella during

those hours when the suns rays are most intense

Dress Up Wear light long-sleeved shirts and ankle-

length pants if youre going to be out in the sun for

long periods of time and youd rather not wear sun-

screen A wide brimmed hat will shade your face

neck ears and eyes

Making Fleas Flee amp

Ticks Take Off

Every spring and summer fleas and ticks cause misery to people and animals On pets they can spread disease and para-sitic infections Then once theyre bored with frolicking in fur they may decide to

feast on you Ouch

How do you get rid of them - without harming your pet your

family or the planet Here are some tips

Most commercial flea and tick sprays contain

carbaryl which works by attacking pests nerv-

ous systems But carbaryl also can harm devel-

oping fetuses in both animals and humans

Fortunately there are less-toxic alternatives

For example some pesticides contain pyrethrin

a natural ingredient made from chrysanthe-

mums It works just as well though it still should

be used with care

Many pesticides dont affect insects eggs and

larvae which represent 95 of the flea popula-

tion That may require a kind of pesticide called

a growth regulator They keep eggs from

becoming adults

Another way to keep fleas off pets is to add gar-

lic and brewers yeast to pets meals which

makes pets taste bad to bugs Many such prod-

ucts are sold in pet supply stores But pets may

need to take these remedies for several weeks

before they work

Dont overlook the basics Keep your pet

clean Use a fine-toothed flea comb on your pet

to remove existing fleas And dont forget to dust

and vacuum regularly Fleas simply hate clean

homes

(NOT SO FUN) FACT For every flea found on your pet there

may be as many as 100 more lurking nearby

Page 9 V O L U M E 5 I S S U E 5

G O G R E E N S P R I N G T I P S

You do a lot of work to drive traffic to your Web site Blogging social media SEO pay-

per-click ads postcard campaigns drip messaging hellip all of that can be overwhelming

and some of those things can take up a fair amount of your time and money

The biggest problem with that investment is this Many visitors who land on your site

once via those methods never come back Well now therersquos a way where you can

follow up with your site visitors to remind them of your services and even qualify

those leads as you do so The amazing thing is itrsquos very easy to do and costs far less

than you think

How Retargeting Works

Humans are creatures of habit We seek information using certain guidelines or pa-

rameters And when there is something wersquore interested in we tend to notice things

that relate to that item more readily So letrsquos say that yoursquore considering buying a

house You search for information on the Web using some term like ldquobuying a home in

______rdquo (fill in the blank with a geographic location) You get a list of real estate Web

sites and will probably click on the first few before wondering what other resources

you can find and try a different search perhaps ending up on say Realtorcom

Now consider this Yoursquore starting to search around the Web with that phrase when

you suddenly see an online ad offering a custom luxury tour of a neighborhood you

were just considering or perhaps the ability to get greater details on a house you were

interested in Coincidence Nope Retargeting

Because of your cookies search engines can track every single place you visit on the

Internet Google also has a vast network of advertisers and they get paid only when

someone clicks on one of those ads So by combining these two pieces of information

Google has the ability to present specific ads to select people who have already shown

an interest in that particular service or product thus increasing the likelihood the

audience will click through You can leverage this for your site and business by devel-

oping targeted ads that present tempting offers to entice the lead to return and en-

gage with you

Implementing a Retargeting Campaign

Firstly you need to understand there are two different ways you can garner an audi-

ence for retargeting The strongest by far is building your own list This happens over

time as people visit your site and are naturally tracked by their cookies In this situa-

tion you already know not only that theyrsquore generally interested in real estate but also

that there are specific kinds of properties they want

The second way is to use a ldquopreset audiencerdquo which goes by established preferences

based on browsing history mdash for example Web users who like horses mdash in a certain

geographic region as well as an expressed an interest in real estate This second

method is not quite as accurate as the first but it does allow you to get started right

away

Next step is to develop your ads You must have a variety of them because if your

audience sees the same thing getting shoved in their faces over and over again

theyrsquore going to be more irritated than persuaded A templated ad builder is available

or you can have a designer customize and upload them By the way ever notice that

ads are different sizes at different places on some Web pages One may be a banner

across the page another a little box in the corner and so on Yoursquoll need to have your

ads created in all these sizes because Google will select ads that fit the available

space

You can control all aspects of your ads including your budget the number of impres-

sions the campaignrsquos termination point and so on You can set your ads to display

according to certain keywords or even specific Web sites You can even control what

they see when they get to your site which means you can motivate them immediately

For example here is Progressive Insur-

ancersquos general site

Obviously you see navigation multiple offers and all kinds of additional information

Now look at what we get after clicking on a retargeted ad

No navigation no offers One purpose and one purpose only Follow the three

easy steps Note also that the box she is holding says ldquoAutordquo on it because I

searched using the keywords ldquocar insurancerdquo I repeated this exercise using

ldquohouse insurancerdquo and in the image she was holding two stacked boxes you

guessed it mdash one labeled ldquoHomeownersrdquo and the second ldquoAutordquo So you can very

simply drop your retargeted lead directly on the landing page for the offer you

present Donrsquot make them think about it

After launching you will want the ads to run for a couple of months until you

saturate your market then swap them out It can still be the same offer mind

you mdash just a different way of presenting it For example you may start out with an

ad offering a ldquoNo Commitment CMArdquo then go to ldquoSee Recent Sales in Your

Neighborhoodrdquo then swap to ldquoCheck Out Detailed Market Datardquo

Home Much Does Retargeting Cost

So you can follow up with warm leads on a consistent basis over a long period of

time with a single effort of setting up a couple of ads This has got to be yet an-

other major investment right Actually it costs less than the standard PPC cam-

paign

To determine the cost of an ad you have to balance the per-click payment

against its quality score On the basic level Google determines the quality score

by the number of times a given ad is displayed (an impression) and the number

of people who respond to it If the ad has too low a quality score Google will shut

it down because the ad is not making money On the other hand if people are

clicking through but still not engaging itrsquos not worth any amount of money yoursquore

paying and you need to revise the ad

Now letrsquos look at a return on investment Studies show it takes an average of

seven touches for someone to engage with a site If you are paying $4 per click

to get a visitor to your site using PPC ads but only two out of 100 visitors actually

engage with your site thatrsquos $392 lost Now if you can pay a fraction of that to

retarget those other 98 visitors over a period of weeks or months you vastly

increase your exposure and the chances of those warm leads returning thereby

increasing your return on the initial investment

In the end retargeting comes out looking better Standard PPC is triggered by

keyword searches which give you a ldquobest guessrdquo but donrsquot necessarily identify

any specific need On the other hand retargeting is based in the actual content

the user elects to view which is a far more accurate gauge So Google charges

less based on the likelihood being much higher of someone clicking on a retar-

geted ad versus a generalized PPC ad

Best Practices for Successful Retargeted Ads

As always there are a few guidelines you should follow when creating and

launching your campaign

Make sure your ad shows on related sites A guy shopping for lingerie for his

wife on Victoriarsquos Secretrsquos site is not thinking about real estate Donrsquot waste your

time and money displaying your ad to him Be sure your keywords are specific

enough that only sites related to real estate are used

Donrsquot make it easy for your competition Donrsquot show paid ads on your blog or

site You cannot control what ads Google shows on your site and it would be

mighty embarrassing to have a competitor stealing your leads

Follow good marketing practices As always your ads should focus on benefits

first and foremost mdash have big headlines and a strong call to action

Give rsquoem what they want Few things are more frustrating to a visitor than hav-

ing to search for the promised information If your ad offers a specific product or

service make sure the link takes them directly there not to your home page The

whole point of this is to channel them into your ldquoclick funnelrdquo

Although some companies have been using retargeting for quite some time it is

becoming more prevalent When used strategically and judiciously this long-term

method of marketing to potential online clients has shown itself to have real

potential Go here to find out more about how to get started

T E C H N O L O G Y C O M M I T T E E ldquo T E C H T I P rdquo

R E T A R G E T S I T E V I S I T O R S T O C O N V E R T L E A D S

Page 10 B O R F O R W A R D

Page 11 V O L U M E 5 I S S U E 5

Page 12 N E W S L E T T E R T I T L E

Page 13 V O L U M E 5 I S S U E 5

A N D R E W W O O T E N S A F E A R T I C L E

REALTORreg Safety for 2012

For the remainder of this year (with the exception of extenuating circumstances) we will focus our newsletters on tips from our 2012 REALTOR

reg Safety Guide The 2012 REALTOR

reg Safety Guide will be coming to you soon at no charge

We are currently in process of updating the information and format

This newsletter is going to focus on the state of our industry today This information is not meant to scare you but to in-form you so you can better prepare yourself and become more aware as you go about doing the everyday tasks of your job

Current REALTORreg Crime Statistics

There were eleven confirmed real estate murders in 2011 With attacks rapes murders and suicides 2011 was the most violent year in the real estate industry

In 2011

The majority of attacks on real estate professionals occurred in the afternoons on Thursday or Friday

Nearly 30 of attack victims were men

Most attacks did not occur inside major metro areas

Guns were used roughly 50 of the time in attacks

Robbery was the intention going into the attack but frequently resulted in a shooting

Unfortunately there is no face of a standard victim no face of a standard attacker and no common theme between many attacks The only common threads between these attacks are (1) there is no common thread everyone is equally vulnerable and (2) many lives have been altered as people have lost loved ones or have been attacked

Safety First Due to our frequent contact with unfamiliar people in private locations real estate profes-sionals face more on-the-job risks than many other business professionals One way to avoid a potential attack before it happens is to trust your instincts Your intuition combined with your common sense can help get you out of trouble For example you are working an open house and a person enters

We are all busy and preoccupied with work family and friends But dont let our busyness keep us from staying safe By following some simple techniques and taking time to stop and look around we can drastically decrease the chances of becoming victims For more tips tools and information please visit the resource page on our website wwwjustbesafecom

Page 14 B O R F O R W A R D

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Page 15 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Right

Roy O Barnes Jr

Board President

presents John Bailey

with the Realtor

Emeritus Award

Left

Maria Gelinas introduces

RMG Mortgagehellip

Rod Gelinas Owner

Bernardo Rojas amp

Casey Marshall

Page 16 B O R F O R W A R D

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

The Pledge of Allegiance

Recognizing Committee Members

Victor J Raymosmdash AECEO

Victor J Raymos addressing the Members

Roy O Barnes Jr Board President

Terry Pacettindash Auctioneer Extraordinaire

Diane Vespucci lending a helping hand

Linda McNett amp Joan Scop selling Board cookbooks

Page 17 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Sara Gross Florida Realtors-Public Policy amp

Victor J Raymos AECEO

Standing Deborah Link Seymoine Schmidt amp Bill Crosby

Seated Rob West amp Ted Smith

Judi Schuyler amp Marjorie Taylor

Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci

Gayle Logan Roberta Odom amp Carol Tunis

Tracy Glochau

Janine Rinderknecht

amp Dave Hall

2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E

Page 18 B O R F O R W A R D

Before a Hurricane Is Out There

Create a written emergency preparedness and action plan for your family and business

Visit your insurance agent now Review insurance coverage for your home and business

and the contents Determine your flood insurance eligibility - homeowners insurance

typically does not cover flood damage

Buy plywood or shutters for protecting windows Trim trees to lessen flying debris

Find out if you live in a hurricane evacuation zone by contacting your local emergency

management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or

if you live in a high-rise building

Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you

can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets

Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-

hood if you cannot return home

Test emergency equipment such as generators and flashlights

Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage

Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you

wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable

Hurricane Survival Kit

Essential Items

During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the

roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely

self-sufficient during that period

Here are some of the most critical supplies to have on hand well before a hurricane threatens

At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)

Non-perishable food

Formula diapers and other baby supplies

Manual can opener

First aid kit

Prescription and non-prescription medicines

Toiletries

Cell phones and battery-powered cell phone chargers

Battery-powered radios and flashlights

Plenty of batteries

Extra cash

Blankets sleeping bags books and games (especially if evacuating)

Page 19 B O R F O R W A R D

Take Action

When a Hurricane Threatens

Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-

fected by the storm about your whereabouts

No later than when a watch is issued

Fill vehicles with gas

Get extra cash

Fill prescriptions

For mobile homes secure tie-downs and prepare to evacuate when ordered

Bring in loose objects from outside

Prepare to secure all windows with shutters or plywood

No later than when a warning is issued

Secure all windows with shutters or plywood

Place valuables and important papers in a waterproof container and store on highest floor of home

If you are told to evacuate

Follow all instructions from local officials and leave immediately when told to do so

Bring emergency supplies listed above

Bring copies of important papers such as insurance policies and list and photos of your homersquos contents

Bring blankets sleeping bags books and games

Unplug appliances turn off electricity and main water valve

Lock windows and doors of your home

Go

If you are not told to evacuate

Stay at home Leave the roads available for those who must evacuate

Clean bathtub with bleach fill with water for washing and flushing (not drinking)

Set fridge to maximum cold and keep closed

Turn off utilities if told to do so by local officials

During a Hurricane

Go to an interior room on the lowest level of the structure in which yoursquore taking shelter

Stay away from windows and doors even though theyrsquore covered with shutters or plywood

During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture

Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short

period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived

After a Hurricane

Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often

difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a

downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such

as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-

ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated

carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard

Page 20 B O R F O R W A R D

A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H

D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R

B R O K E R T O S E E W H A T Y O U O W E

R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E

I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D

I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y

S E R V I C E W I L L B E M A D E I N A C T I V E

T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A

$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T

Drop off your payment at the Board office or

you can pay over the phone call 904-829-8738

The Education Committee is happy to welcome Tanya Liebal to the group

The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their

assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year

Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or

donated items

Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder

all proceeds will benefit our communityrsquos children through scholarships

The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend

54 Code of Ethics (3CE) at 9AM

511 After the Contract at 9AM-4PM

515 MLS training at 1PM-3PM

517 Listing Agreement at 9AM

524 Vacant Land Contract at 9AM-12AM

525 Board Orientation at 9AM (required for all new members)

529 Intermediate Innovia at 130PM-330PM

530 Mobile Hookups Userrsquos Group 930AM-1030AM

531 Conflict Resolution for Realtors (3CE) at 1PM

Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come

and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions

If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron

Barry at 904-501-2424

E D U C A T I O N C O M M I T T E E N E W S

M E M B E R B E N E F I T S

Page 21 V O L U M E 5 I S S U E 5

Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on

WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065

Page 22 B O R F O R W A R D

HomePro Inspections is your go-to source for agent liability reduction and customer peace of

mind Infrared technology separates the professionals from the pretenders in the home inspec-

tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade

Package Call for your 5 Star Inspection today ndash 904-268-8211

Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC

instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of

The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up

Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or

Amazoncom Book Wally for your next speaking event today

HomePro Inspections

is your best source for agent liability reduction and

client peace of mind Your clientrsquos one stop for

Environmental Testing (mold radon water lead paint meth

lab) Wind Mitigation Evaluations

Chinese Drywall Assessments Insurance Inspections

Energy Audits Home Inspections Termite Reports Construc-

tion Consultations Infrared Moisture Instruction

Investigations and More

904-268-8211

GoHomeProcom

stantly see the cost to operate that device

The OWL also gives you cost and consumption by day as

well as weekly monthly and annual costs This thing is

fast and fun And it makes it easy to choose how best to

save based on your exact consumption habits

When I brought the OWL into my office it was met with

mixed reactions For sure my staff is accustomed to my

frugal consumption habits but now with the OWL they

were able to see instantly the cost of every action And

the real savings of simply turning off what was not in use

The most profound discovery was Amie in my front office

discovering that the small space heater she was using

under her desk to warm her feet was consuming and

costing as much as the heat pump that heats the whole

office She has seen the ill of her ways and abandoned

the under desk space heater No doubt the computer

that was also under the desk is also grateful at the re-

moval of the space heater

There really is a positive return when you increase your

insulation upgrade your heat pump or install a solar wa-

ter heater - you bet there is The OWL will never make

your home more efficient BUT it will make YOU more

efficient And when you do make energy related up-

grades in your home you will reap even greater rewards

with the help of your own efficient behaviors

Want to easily and instantly manage your energy con-

sumption It all starts with measurement

(NOTE Ive become so impressed with the OWL that HomePro now offers it

for sale and well install it for free during an energy audit Call to book your

energy audit today 904-268-8211)

Therersquos an old adage that states ldquoYou cannot manage

what you do not measurerdquo

When it comes to lowering your electric bill measuring

your electric consumption is a fantastic way to reduce

your electric expense even without the expense of fancy

home improvement

Now you might make the argument that your electric

consumption is already being measured at the meter

While thatrsquos true you donrsquot see that consumption until

your bill arrives a month or more AFTER the consump-

tion has already happened Too late to manage that bill

all you can try to manage is how to pay the bill

But before you can easily manage your consumption

you must have an easy way to measure your consump-

tion And you must be able to see it happen as it hap-

pens You could stand and stare at your electric meter

while a friend or family meter switched items in your

home off and on But truth be told even an energy effi-

ciency nut like me will not work THAT hard

No what I wanted was something simple that would

make it a game to save energy and money

My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget

plugs directly into your wall outlet and then you plug the

device to be measured into the Kill-A-Watt-EZ After the

device being measured has been in use for a few hours

the Kill-A-Watt-EZ calculates the cost to run your device

on a per hour day week month and annual basis Kind

of fun and a great way to begin understanding what it

really costs to operate each item in your home

Using the Kill-A-Watt-EZ I discovered that television con-

sumed $5216 of electric per year and that my coffee

maker was costing me $257 each year Irsquove now meas-

ured most every piece of equipment in my home as well

as my office You can purchase your own Kill-A-Watt-EZ

for about $30 from many big box stores

I ultimately found it was taking a lot of time to get a

reading from the Kill-A-Watt-EZ plugged into each piece

of equipment in my home and office so I began the

search for an easier way to continually monitor my con-

sumption

Thatrsquos when I found The OWL The OWL is a wireless

monitor that shows how much electricity you are using

at any given instant (installs into your electrical panel)

As each item in your home switches on you can in-

Page 23 V O L U M E 5 I S S U E 5

A P R I L S T A T I S T I C S

St Aug amp St Johns Monthly Statistics Report

04012012-04302012

Compiled on May 2nd

Apr-12 Apr-11 41-302011 - 41-

302012 YTD 2012 YTD 2011 YTD 2011-12

Residential

New Listings 316 349 -945 1444 1398 329

Sold Listings 233 226 309 795 759 474

Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282

Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182

Avg Day on Market 157 150 508 167 155 778

Lots and Land

New Listings 63 76 -1710 286 304 -592

Sold Listings 20 22 -909 83 66 2575

Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219

Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078

Avg Day on Market 376 239 5777 320 200 5963

CommercialIndustrial

New Listings 6 11 -4545 46 51 -980

Sold Listings 2 4 -50 8 13 -3846

Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720

Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420

Avg Day on Market 375 277 3562 308 192 6041

Multi-Family

New Listings 6 12 -50 15 31 -5161

Sold Listings 1 6 -8333 9 12 -25

Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431

Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575

Avg Day on Market 454 245 8505 284 183 5492

Total

New Listings 392 448 -1250 1792 1784 045

Sold Listings 256 258 077 895 850 529

Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117

Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390

Avg Day on Market 177 162 979 183 159 1517

Search Criteria

Date Start 412012 Date End 4302012

ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JUNE 2012 PREVIEW

4th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

6th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

8th FRBAR-1 3CE 900AM

13th AFFILIATE COMMITTEE 900AM

13-14th MEDIATION TRAINING 11CE 830-430PM

15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM

19th FINANCE COMMITTEE 1200PM

MLS TRAINING 100PM

20th PUBLIC RELATIONS COMMITTEE 930AM

MLS BOARD MEETING 1200PM

21st BOARD MEETING 1200PM

26th REALIST TRAINING 130PM

29th

DISTRICT 1 CONFERENCE

830AM-

400PM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

MLSEducation SUPRA

NewsletterWebsite Membership

Linda McNett

staffstjohnsrealtorsorg

MembershipWebsiteSUPRA

Committee SupportEducation

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

Page 10: MAY 2012 BOR FORWARD NEWSLETTER

You do a lot of work to drive traffic to your Web site Blogging social media SEO pay-

per-click ads postcard campaigns drip messaging hellip all of that can be overwhelming

and some of those things can take up a fair amount of your time and money

The biggest problem with that investment is this Many visitors who land on your site

once via those methods never come back Well now therersquos a way where you can

follow up with your site visitors to remind them of your services and even qualify

those leads as you do so The amazing thing is itrsquos very easy to do and costs far less

than you think

How Retargeting Works

Humans are creatures of habit We seek information using certain guidelines or pa-

rameters And when there is something wersquore interested in we tend to notice things

that relate to that item more readily So letrsquos say that yoursquore considering buying a

house You search for information on the Web using some term like ldquobuying a home in

______rdquo (fill in the blank with a geographic location) You get a list of real estate Web

sites and will probably click on the first few before wondering what other resources

you can find and try a different search perhaps ending up on say Realtorcom

Now consider this Yoursquore starting to search around the Web with that phrase when

you suddenly see an online ad offering a custom luxury tour of a neighborhood you

were just considering or perhaps the ability to get greater details on a house you were

interested in Coincidence Nope Retargeting

Because of your cookies search engines can track every single place you visit on the

Internet Google also has a vast network of advertisers and they get paid only when

someone clicks on one of those ads So by combining these two pieces of information

Google has the ability to present specific ads to select people who have already shown

an interest in that particular service or product thus increasing the likelihood the

audience will click through You can leverage this for your site and business by devel-

oping targeted ads that present tempting offers to entice the lead to return and en-

gage with you

Implementing a Retargeting Campaign

Firstly you need to understand there are two different ways you can garner an audi-

ence for retargeting The strongest by far is building your own list This happens over

time as people visit your site and are naturally tracked by their cookies In this situa-

tion you already know not only that theyrsquore generally interested in real estate but also

that there are specific kinds of properties they want

The second way is to use a ldquopreset audiencerdquo which goes by established preferences

based on browsing history mdash for example Web users who like horses mdash in a certain

geographic region as well as an expressed an interest in real estate This second

method is not quite as accurate as the first but it does allow you to get started right

away

Next step is to develop your ads You must have a variety of them because if your

audience sees the same thing getting shoved in their faces over and over again

theyrsquore going to be more irritated than persuaded A templated ad builder is available

or you can have a designer customize and upload them By the way ever notice that

ads are different sizes at different places on some Web pages One may be a banner

across the page another a little box in the corner and so on Yoursquoll need to have your

ads created in all these sizes because Google will select ads that fit the available

space

You can control all aspects of your ads including your budget the number of impres-

sions the campaignrsquos termination point and so on You can set your ads to display

according to certain keywords or even specific Web sites You can even control what

they see when they get to your site which means you can motivate them immediately

For example here is Progressive Insur-

ancersquos general site

Obviously you see navigation multiple offers and all kinds of additional information

Now look at what we get after clicking on a retargeted ad

No navigation no offers One purpose and one purpose only Follow the three

easy steps Note also that the box she is holding says ldquoAutordquo on it because I

searched using the keywords ldquocar insurancerdquo I repeated this exercise using

ldquohouse insurancerdquo and in the image she was holding two stacked boxes you

guessed it mdash one labeled ldquoHomeownersrdquo and the second ldquoAutordquo So you can very

simply drop your retargeted lead directly on the landing page for the offer you

present Donrsquot make them think about it

After launching you will want the ads to run for a couple of months until you

saturate your market then swap them out It can still be the same offer mind

you mdash just a different way of presenting it For example you may start out with an

ad offering a ldquoNo Commitment CMArdquo then go to ldquoSee Recent Sales in Your

Neighborhoodrdquo then swap to ldquoCheck Out Detailed Market Datardquo

Home Much Does Retargeting Cost

So you can follow up with warm leads on a consistent basis over a long period of

time with a single effort of setting up a couple of ads This has got to be yet an-

other major investment right Actually it costs less than the standard PPC cam-

paign

To determine the cost of an ad you have to balance the per-click payment

against its quality score On the basic level Google determines the quality score

by the number of times a given ad is displayed (an impression) and the number

of people who respond to it If the ad has too low a quality score Google will shut

it down because the ad is not making money On the other hand if people are

clicking through but still not engaging itrsquos not worth any amount of money yoursquore

paying and you need to revise the ad

Now letrsquos look at a return on investment Studies show it takes an average of

seven touches for someone to engage with a site If you are paying $4 per click

to get a visitor to your site using PPC ads but only two out of 100 visitors actually

engage with your site thatrsquos $392 lost Now if you can pay a fraction of that to

retarget those other 98 visitors over a period of weeks or months you vastly

increase your exposure and the chances of those warm leads returning thereby

increasing your return on the initial investment

In the end retargeting comes out looking better Standard PPC is triggered by

keyword searches which give you a ldquobest guessrdquo but donrsquot necessarily identify

any specific need On the other hand retargeting is based in the actual content

the user elects to view which is a far more accurate gauge So Google charges

less based on the likelihood being much higher of someone clicking on a retar-

geted ad versus a generalized PPC ad

Best Practices for Successful Retargeted Ads

As always there are a few guidelines you should follow when creating and

launching your campaign

Make sure your ad shows on related sites A guy shopping for lingerie for his

wife on Victoriarsquos Secretrsquos site is not thinking about real estate Donrsquot waste your

time and money displaying your ad to him Be sure your keywords are specific

enough that only sites related to real estate are used

Donrsquot make it easy for your competition Donrsquot show paid ads on your blog or

site You cannot control what ads Google shows on your site and it would be

mighty embarrassing to have a competitor stealing your leads

Follow good marketing practices As always your ads should focus on benefits

first and foremost mdash have big headlines and a strong call to action

Give rsquoem what they want Few things are more frustrating to a visitor than hav-

ing to search for the promised information If your ad offers a specific product or

service make sure the link takes them directly there not to your home page The

whole point of this is to channel them into your ldquoclick funnelrdquo

Although some companies have been using retargeting for quite some time it is

becoming more prevalent When used strategically and judiciously this long-term

method of marketing to potential online clients has shown itself to have real

potential Go here to find out more about how to get started

T E C H N O L O G Y C O M M I T T E E ldquo T E C H T I P rdquo

R E T A R G E T S I T E V I S I T O R S T O C O N V E R T L E A D S

Page 10 B O R F O R W A R D

Page 11 V O L U M E 5 I S S U E 5

Page 12 N E W S L E T T E R T I T L E

Page 13 V O L U M E 5 I S S U E 5

A N D R E W W O O T E N S A F E A R T I C L E

REALTORreg Safety for 2012

For the remainder of this year (with the exception of extenuating circumstances) we will focus our newsletters on tips from our 2012 REALTOR

reg Safety Guide The 2012 REALTOR

reg Safety Guide will be coming to you soon at no charge

We are currently in process of updating the information and format

This newsletter is going to focus on the state of our industry today This information is not meant to scare you but to in-form you so you can better prepare yourself and become more aware as you go about doing the everyday tasks of your job

Current REALTORreg Crime Statistics

There were eleven confirmed real estate murders in 2011 With attacks rapes murders and suicides 2011 was the most violent year in the real estate industry

In 2011

The majority of attacks on real estate professionals occurred in the afternoons on Thursday or Friday

Nearly 30 of attack victims were men

Most attacks did not occur inside major metro areas

Guns were used roughly 50 of the time in attacks

Robbery was the intention going into the attack but frequently resulted in a shooting

Unfortunately there is no face of a standard victim no face of a standard attacker and no common theme between many attacks The only common threads between these attacks are (1) there is no common thread everyone is equally vulnerable and (2) many lives have been altered as people have lost loved ones or have been attacked

Safety First Due to our frequent contact with unfamiliar people in private locations real estate profes-sionals face more on-the-job risks than many other business professionals One way to avoid a potential attack before it happens is to trust your instincts Your intuition combined with your common sense can help get you out of trouble For example you are working an open house and a person enters

We are all busy and preoccupied with work family and friends But dont let our busyness keep us from staying safe By following some simple techniques and taking time to stop and look around we can drastically decrease the chances of becoming victims For more tips tools and information please visit the resource page on our website wwwjustbesafecom

Page 14 B O R F O R W A R D

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Page 15 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Right

Roy O Barnes Jr

Board President

presents John Bailey

with the Realtor

Emeritus Award

Left

Maria Gelinas introduces

RMG Mortgagehellip

Rod Gelinas Owner

Bernardo Rojas amp

Casey Marshall

Page 16 B O R F O R W A R D

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

The Pledge of Allegiance

Recognizing Committee Members

Victor J Raymosmdash AECEO

Victor J Raymos addressing the Members

Roy O Barnes Jr Board President

Terry Pacettindash Auctioneer Extraordinaire

Diane Vespucci lending a helping hand

Linda McNett amp Joan Scop selling Board cookbooks

Page 17 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Sara Gross Florida Realtors-Public Policy amp

Victor J Raymos AECEO

Standing Deborah Link Seymoine Schmidt amp Bill Crosby

Seated Rob West amp Ted Smith

Judi Schuyler amp Marjorie Taylor

Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci

Gayle Logan Roberta Odom amp Carol Tunis

Tracy Glochau

Janine Rinderknecht

amp Dave Hall

2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E

Page 18 B O R F O R W A R D

Before a Hurricane Is Out There

Create a written emergency preparedness and action plan for your family and business

Visit your insurance agent now Review insurance coverage for your home and business

and the contents Determine your flood insurance eligibility - homeowners insurance

typically does not cover flood damage

Buy plywood or shutters for protecting windows Trim trees to lessen flying debris

Find out if you live in a hurricane evacuation zone by contacting your local emergency

management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or

if you live in a high-rise building

Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you

can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets

Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-

hood if you cannot return home

Test emergency equipment such as generators and flashlights

Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage

Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you

wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable

Hurricane Survival Kit

Essential Items

During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the

roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely

self-sufficient during that period

Here are some of the most critical supplies to have on hand well before a hurricane threatens

At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)

Non-perishable food

Formula diapers and other baby supplies

Manual can opener

First aid kit

Prescription and non-prescription medicines

Toiletries

Cell phones and battery-powered cell phone chargers

Battery-powered radios and flashlights

Plenty of batteries

Extra cash

Blankets sleeping bags books and games (especially if evacuating)

Page 19 B O R F O R W A R D

Take Action

When a Hurricane Threatens

Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-

fected by the storm about your whereabouts

No later than when a watch is issued

Fill vehicles with gas

Get extra cash

Fill prescriptions

For mobile homes secure tie-downs and prepare to evacuate when ordered

Bring in loose objects from outside

Prepare to secure all windows with shutters or plywood

No later than when a warning is issued

Secure all windows with shutters or plywood

Place valuables and important papers in a waterproof container and store on highest floor of home

If you are told to evacuate

Follow all instructions from local officials and leave immediately when told to do so

Bring emergency supplies listed above

Bring copies of important papers such as insurance policies and list and photos of your homersquos contents

Bring blankets sleeping bags books and games

Unplug appliances turn off electricity and main water valve

Lock windows and doors of your home

Go

If you are not told to evacuate

Stay at home Leave the roads available for those who must evacuate

Clean bathtub with bleach fill with water for washing and flushing (not drinking)

Set fridge to maximum cold and keep closed

Turn off utilities if told to do so by local officials

During a Hurricane

Go to an interior room on the lowest level of the structure in which yoursquore taking shelter

Stay away from windows and doors even though theyrsquore covered with shutters or plywood

During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture

Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short

period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived

After a Hurricane

Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often

difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a

downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such

as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-

ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated

carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard

Page 20 B O R F O R W A R D

A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H

D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R

B R O K E R T O S E E W H A T Y O U O W E

R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E

I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D

I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y

S E R V I C E W I L L B E M A D E I N A C T I V E

T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A

$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T

Drop off your payment at the Board office or

you can pay over the phone call 904-829-8738

The Education Committee is happy to welcome Tanya Liebal to the group

The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their

assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year

Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or

donated items

Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder

all proceeds will benefit our communityrsquos children through scholarships

The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend

54 Code of Ethics (3CE) at 9AM

511 After the Contract at 9AM-4PM

515 MLS training at 1PM-3PM

517 Listing Agreement at 9AM

524 Vacant Land Contract at 9AM-12AM

525 Board Orientation at 9AM (required for all new members)

529 Intermediate Innovia at 130PM-330PM

530 Mobile Hookups Userrsquos Group 930AM-1030AM

531 Conflict Resolution for Realtors (3CE) at 1PM

Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come

and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions

If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron

Barry at 904-501-2424

E D U C A T I O N C O M M I T T E E N E W S

M E M B E R B E N E F I T S

Page 21 V O L U M E 5 I S S U E 5

Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on

WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065

Page 22 B O R F O R W A R D

HomePro Inspections is your go-to source for agent liability reduction and customer peace of

mind Infrared technology separates the professionals from the pretenders in the home inspec-

tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade

Package Call for your 5 Star Inspection today ndash 904-268-8211

Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC

instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of

The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up

Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or

Amazoncom Book Wally for your next speaking event today

HomePro Inspections

is your best source for agent liability reduction and

client peace of mind Your clientrsquos one stop for

Environmental Testing (mold radon water lead paint meth

lab) Wind Mitigation Evaluations

Chinese Drywall Assessments Insurance Inspections

Energy Audits Home Inspections Termite Reports Construc-

tion Consultations Infrared Moisture Instruction

Investigations and More

904-268-8211

GoHomeProcom

stantly see the cost to operate that device

The OWL also gives you cost and consumption by day as

well as weekly monthly and annual costs This thing is

fast and fun And it makes it easy to choose how best to

save based on your exact consumption habits

When I brought the OWL into my office it was met with

mixed reactions For sure my staff is accustomed to my

frugal consumption habits but now with the OWL they

were able to see instantly the cost of every action And

the real savings of simply turning off what was not in use

The most profound discovery was Amie in my front office

discovering that the small space heater she was using

under her desk to warm her feet was consuming and

costing as much as the heat pump that heats the whole

office She has seen the ill of her ways and abandoned

the under desk space heater No doubt the computer

that was also under the desk is also grateful at the re-

moval of the space heater

There really is a positive return when you increase your

insulation upgrade your heat pump or install a solar wa-

ter heater - you bet there is The OWL will never make

your home more efficient BUT it will make YOU more

efficient And when you do make energy related up-

grades in your home you will reap even greater rewards

with the help of your own efficient behaviors

Want to easily and instantly manage your energy con-

sumption It all starts with measurement

(NOTE Ive become so impressed with the OWL that HomePro now offers it

for sale and well install it for free during an energy audit Call to book your

energy audit today 904-268-8211)

Therersquos an old adage that states ldquoYou cannot manage

what you do not measurerdquo

When it comes to lowering your electric bill measuring

your electric consumption is a fantastic way to reduce

your electric expense even without the expense of fancy

home improvement

Now you might make the argument that your electric

consumption is already being measured at the meter

While thatrsquos true you donrsquot see that consumption until

your bill arrives a month or more AFTER the consump-

tion has already happened Too late to manage that bill

all you can try to manage is how to pay the bill

But before you can easily manage your consumption

you must have an easy way to measure your consump-

tion And you must be able to see it happen as it hap-

pens You could stand and stare at your electric meter

while a friend or family meter switched items in your

home off and on But truth be told even an energy effi-

ciency nut like me will not work THAT hard

No what I wanted was something simple that would

make it a game to save energy and money

My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget

plugs directly into your wall outlet and then you plug the

device to be measured into the Kill-A-Watt-EZ After the

device being measured has been in use for a few hours

the Kill-A-Watt-EZ calculates the cost to run your device

on a per hour day week month and annual basis Kind

of fun and a great way to begin understanding what it

really costs to operate each item in your home

Using the Kill-A-Watt-EZ I discovered that television con-

sumed $5216 of electric per year and that my coffee

maker was costing me $257 each year Irsquove now meas-

ured most every piece of equipment in my home as well

as my office You can purchase your own Kill-A-Watt-EZ

for about $30 from many big box stores

I ultimately found it was taking a lot of time to get a

reading from the Kill-A-Watt-EZ plugged into each piece

of equipment in my home and office so I began the

search for an easier way to continually monitor my con-

sumption

Thatrsquos when I found The OWL The OWL is a wireless

monitor that shows how much electricity you are using

at any given instant (installs into your electrical panel)

As each item in your home switches on you can in-

Page 23 V O L U M E 5 I S S U E 5

A P R I L S T A T I S T I C S

St Aug amp St Johns Monthly Statistics Report

04012012-04302012

Compiled on May 2nd

Apr-12 Apr-11 41-302011 - 41-

302012 YTD 2012 YTD 2011 YTD 2011-12

Residential

New Listings 316 349 -945 1444 1398 329

Sold Listings 233 226 309 795 759 474

Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282

Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182

Avg Day on Market 157 150 508 167 155 778

Lots and Land

New Listings 63 76 -1710 286 304 -592

Sold Listings 20 22 -909 83 66 2575

Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219

Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078

Avg Day on Market 376 239 5777 320 200 5963

CommercialIndustrial

New Listings 6 11 -4545 46 51 -980

Sold Listings 2 4 -50 8 13 -3846

Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720

Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420

Avg Day on Market 375 277 3562 308 192 6041

Multi-Family

New Listings 6 12 -50 15 31 -5161

Sold Listings 1 6 -8333 9 12 -25

Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431

Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575

Avg Day on Market 454 245 8505 284 183 5492

Total

New Listings 392 448 -1250 1792 1784 045

Sold Listings 256 258 077 895 850 529

Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117

Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390

Avg Day on Market 177 162 979 183 159 1517

Search Criteria

Date Start 412012 Date End 4302012

ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JUNE 2012 PREVIEW

4th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

6th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

8th FRBAR-1 3CE 900AM

13th AFFILIATE COMMITTEE 900AM

13-14th MEDIATION TRAINING 11CE 830-430PM

15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM

19th FINANCE COMMITTEE 1200PM

MLS TRAINING 100PM

20th PUBLIC RELATIONS COMMITTEE 930AM

MLS BOARD MEETING 1200PM

21st BOARD MEETING 1200PM

26th REALIST TRAINING 130PM

29th

DISTRICT 1 CONFERENCE

830AM-

400PM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

MLSEducation SUPRA

NewsletterWebsite Membership

Linda McNett

staffstjohnsrealtorsorg

MembershipWebsiteSUPRA

Committee SupportEducation

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

Page 11: MAY 2012 BOR FORWARD NEWSLETTER

Page 11 V O L U M E 5 I S S U E 5

Page 12 N E W S L E T T E R T I T L E

Page 13 V O L U M E 5 I S S U E 5

A N D R E W W O O T E N S A F E A R T I C L E

REALTORreg Safety for 2012

For the remainder of this year (with the exception of extenuating circumstances) we will focus our newsletters on tips from our 2012 REALTOR

reg Safety Guide The 2012 REALTOR

reg Safety Guide will be coming to you soon at no charge

We are currently in process of updating the information and format

This newsletter is going to focus on the state of our industry today This information is not meant to scare you but to in-form you so you can better prepare yourself and become more aware as you go about doing the everyday tasks of your job

Current REALTORreg Crime Statistics

There were eleven confirmed real estate murders in 2011 With attacks rapes murders and suicides 2011 was the most violent year in the real estate industry

In 2011

The majority of attacks on real estate professionals occurred in the afternoons on Thursday or Friday

Nearly 30 of attack victims were men

Most attacks did not occur inside major metro areas

Guns were used roughly 50 of the time in attacks

Robbery was the intention going into the attack but frequently resulted in a shooting

Unfortunately there is no face of a standard victim no face of a standard attacker and no common theme between many attacks The only common threads between these attacks are (1) there is no common thread everyone is equally vulnerable and (2) many lives have been altered as people have lost loved ones or have been attacked

Safety First Due to our frequent contact with unfamiliar people in private locations real estate profes-sionals face more on-the-job risks than many other business professionals One way to avoid a potential attack before it happens is to trust your instincts Your intuition combined with your common sense can help get you out of trouble For example you are working an open house and a person enters

We are all busy and preoccupied with work family and friends But dont let our busyness keep us from staying safe By following some simple techniques and taking time to stop and look around we can drastically decrease the chances of becoming victims For more tips tools and information please visit the resource page on our website wwwjustbesafecom

Page 14 B O R F O R W A R D

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Page 15 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Right

Roy O Barnes Jr

Board President

presents John Bailey

with the Realtor

Emeritus Award

Left

Maria Gelinas introduces

RMG Mortgagehellip

Rod Gelinas Owner

Bernardo Rojas amp

Casey Marshall

Page 16 B O R F O R W A R D

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

The Pledge of Allegiance

Recognizing Committee Members

Victor J Raymosmdash AECEO

Victor J Raymos addressing the Members

Roy O Barnes Jr Board President

Terry Pacettindash Auctioneer Extraordinaire

Diane Vespucci lending a helping hand

Linda McNett amp Joan Scop selling Board cookbooks

Page 17 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Sara Gross Florida Realtors-Public Policy amp

Victor J Raymos AECEO

Standing Deborah Link Seymoine Schmidt amp Bill Crosby

Seated Rob West amp Ted Smith

Judi Schuyler amp Marjorie Taylor

Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci

Gayle Logan Roberta Odom amp Carol Tunis

Tracy Glochau

Janine Rinderknecht

amp Dave Hall

2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E

Page 18 B O R F O R W A R D

Before a Hurricane Is Out There

Create a written emergency preparedness and action plan for your family and business

Visit your insurance agent now Review insurance coverage for your home and business

and the contents Determine your flood insurance eligibility - homeowners insurance

typically does not cover flood damage

Buy plywood or shutters for protecting windows Trim trees to lessen flying debris

Find out if you live in a hurricane evacuation zone by contacting your local emergency

management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or

if you live in a high-rise building

Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you

can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets

Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-

hood if you cannot return home

Test emergency equipment such as generators and flashlights

Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage

Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you

wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable

Hurricane Survival Kit

Essential Items

During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the

roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely

self-sufficient during that period

Here are some of the most critical supplies to have on hand well before a hurricane threatens

At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)

Non-perishable food

Formula diapers and other baby supplies

Manual can opener

First aid kit

Prescription and non-prescription medicines

Toiletries

Cell phones and battery-powered cell phone chargers

Battery-powered radios and flashlights

Plenty of batteries

Extra cash

Blankets sleeping bags books and games (especially if evacuating)

Page 19 B O R F O R W A R D

Take Action

When a Hurricane Threatens

Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-

fected by the storm about your whereabouts

No later than when a watch is issued

Fill vehicles with gas

Get extra cash

Fill prescriptions

For mobile homes secure tie-downs and prepare to evacuate when ordered

Bring in loose objects from outside

Prepare to secure all windows with shutters or plywood

No later than when a warning is issued

Secure all windows with shutters or plywood

Place valuables and important papers in a waterproof container and store on highest floor of home

If you are told to evacuate

Follow all instructions from local officials and leave immediately when told to do so

Bring emergency supplies listed above

Bring copies of important papers such as insurance policies and list and photos of your homersquos contents

Bring blankets sleeping bags books and games

Unplug appliances turn off electricity and main water valve

Lock windows and doors of your home

Go

If you are not told to evacuate

Stay at home Leave the roads available for those who must evacuate

Clean bathtub with bleach fill with water for washing and flushing (not drinking)

Set fridge to maximum cold and keep closed

Turn off utilities if told to do so by local officials

During a Hurricane

Go to an interior room on the lowest level of the structure in which yoursquore taking shelter

Stay away from windows and doors even though theyrsquore covered with shutters or plywood

During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture

Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short

period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived

After a Hurricane

Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often

difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a

downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such

as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-

ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated

carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard

Page 20 B O R F O R W A R D

A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H

D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R

B R O K E R T O S E E W H A T Y O U O W E

R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E

I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D

I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y

S E R V I C E W I L L B E M A D E I N A C T I V E

T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A

$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T

Drop off your payment at the Board office or

you can pay over the phone call 904-829-8738

The Education Committee is happy to welcome Tanya Liebal to the group

The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their

assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year

Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or

donated items

Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder

all proceeds will benefit our communityrsquos children through scholarships

The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend

54 Code of Ethics (3CE) at 9AM

511 After the Contract at 9AM-4PM

515 MLS training at 1PM-3PM

517 Listing Agreement at 9AM

524 Vacant Land Contract at 9AM-12AM

525 Board Orientation at 9AM (required for all new members)

529 Intermediate Innovia at 130PM-330PM

530 Mobile Hookups Userrsquos Group 930AM-1030AM

531 Conflict Resolution for Realtors (3CE) at 1PM

Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come

and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions

If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron

Barry at 904-501-2424

E D U C A T I O N C O M M I T T E E N E W S

M E M B E R B E N E F I T S

Page 21 V O L U M E 5 I S S U E 5

Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on

WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065

Page 22 B O R F O R W A R D

HomePro Inspections is your go-to source for agent liability reduction and customer peace of

mind Infrared technology separates the professionals from the pretenders in the home inspec-

tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade

Package Call for your 5 Star Inspection today ndash 904-268-8211

Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC

instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of

The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up

Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or

Amazoncom Book Wally for your next speaking event today

HomePro Inspections

is your best source for agent liability reduction and

client peace of mind Your clientrsquos one stop for

Environmental Testing (mold radon water lead paint meth

lab) Wind Mitigation Evaluations

Chinese Drywall Assessments Insurance Inspections

Energy Audits Home Inspections Termite Reports Construc-

tion Consultations Infrared Moisture Instruction

Investigations and More

904-268-8211

GoHomeProcom

stantly see the cost to operate that device

The OWL also gives you cost and consumption by day as

well as weekly monthly and annual costs This thing is

fast and fun And it makes it easy to choose how best to

save based on your exact consumption habits

When I brought the OWL into my office it was met with

mixed reactions For sure my staff is accustomed to my

frugal consumption habits but now with the OWL they

were able to see instantly the cost of every action And

the real savings of simply turning off what was not in use

The most profound discovery was Amie in my front office

discovering that the small space heater she was using

under her desk to warm her feet was consuming and

costing as much as the heat pump that heats the whole

office She has seen the ill of her ways and abandoned

the under desk space heater No doubt the computer

that was also under the desk is also grateful at the re-

moval of the space heater

There really is a positive return when you increase your

insulation upgrade your heat pump or install a solar wa-

ter heater - you bet there is The OWL will never make

your home more efficient BUT it will make YOU more

efficient And when you do make energy related up-

grades in your home you will reap even greater rewards

with the help of your own efficient behaviors

Want to easily and instantly manage your energy con-

sumption It all starts with measurement

(NOTE Ive become so impressed with the OWL that HomePro now offers it

for sale and well install it for free during an energy audit Call to book your

energy audit today 904-268-8211)

Therersquos an old adage that states ldquoYou cannot manage

what you do not measurerdquo

When it comes to lowering your electric bill measuring

your electric consumption is a fantastic way to reduce

your electric expense even without the expense of fancy

home improvement

Now you might make the argument that your electric

consumption is already being measured at the meter

While thatrsquos true you donrsquot see that consumption until

your bill arrives a month or more AFTER the consump-

tion has already happened Too late to manage that bill

all you can try to manage is how to pay the bill

But before you can easily manage your consumption

you must have an easy way to measure your consump-

tion And you must be able to see it happen as it hap-

pens You could stand and stare at your electric meter

while a friend or family meter switched items in your

home off and on But truth be told even an energy effi-

ciency nut like me will not work THAT hard

No what I wanted was something simple that would

make it a game to save energy and money

My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget

plugs directly into your wall outlet and then you plug the

device to be measured into the Kill-A-Watt-EZ After the

device being measured has been in use for a few hours

the Kill-A-Watt-EZ calculates the cost to run your device

on a per hour day week month and annual basis Kind

of fun and a great way to begin understanding what it

really costs to operate each item in your home

Using the Kill-A-Watt-EZ I discovered that television con-

sumed $5216 of electric per year and that my coffee

maker was costing me $257 each year Irsquove now meas-

ured most every piece of equipment in my home as well

as my office You can purchase your own Kill-A-Watt-EZ

for about $30 from many big box stores

I ultimately found it was taking a lot of time to get a

reading from the Kill-A-Watt-EZ plugged into each piece

of equipment in my home and office so I began the

search for an easier way to continually monitor my con-

sumption

Thatrsquos when I found The OWL The OWL is a wireless

monitor that shows how much electricity you are using

at any given instant (installs into your electrical panel)

As each item in your home switches on you can in-

Page 23 V O L U M E 5 I S S U E 5

A P R I L S T A T I S T I C S

St Aug amp St Johns Monthly Statistics Report

04012012-04302012

Compiled on May 2nd

Apr-12 Apr-11 41-302011 - 41-

302012 YTD 2012 YTD 2011 YTD 2011-12

Residential

New Listings 316 349 -945 1444 1398 329

Sold Listings 233 226 309 795 759 474

Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282

Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182

Avg Day on Market 157 150 508 167 155 778

Lots and Land

New Listings 63 76 -1710 286 304 -592

Sold Listings 20 22 -909 83 66 2575

Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219

Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078

Avg Day on Market 376 239 5777 320 200 5963

CommercialIndustrial

New Listings 6 11 -4545 46 51 -980

Sold Listings 2 4 -50 8 13 -3846

Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720

Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420

Avg Day on Market 375 277 3562 308 192 6041

Multi-Family

New Listings 6 12 -50 15 31 -5161

Sold Listings 1 6 -8333 9 12 -25

Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431

Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575

Avg Day on Market 454 245 8505 284 183 5492

Total

New Listings 392 448 -1250 1792 1784 045

Sold Listings 256 258 077 895 850 529

Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117

Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390

Avg Day on Market 177 162 979 183 159 1517

Search Criteria

Date Start 412012 Date End 4302012

ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JUNE 2012 PREVIEW

4th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

6th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

8th FRBAR-1 3CE 900AM

13th AFFILIATE COMMITTEE 900AM

13-14th MEDIATION TRAINING 11CE 830-430PM

15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM

19th FINANCE COMMITTEE 1200PM

MLS TRAINING 100PM

20th PUBLIC RELATIONS COMMITTEE 930AM

MLS BOARD MEETING 1200PM

21st BOARD MEETING 1200PM

26th REALIST TRAINING 130PM

29th

DISTRICT 1 CONFERENCE

830AM-

400PM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

MLSEducation SUPRA

NewsletterWebsite Membership

Linda McNett

staffstjohnsrealtorsorg

MembershipWebsiteSUPRA

Committee SupportEducation

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

Page 12: MAY 2012 BOR FORWARD NEWSLETTER

Page 12 N E W S L E T T E R T I T L E

Page 13 V O L U M E 5 I S S U E 5

A N D R E W W O O T E N S A F E A R T I C L E

REALTORreg Safety for 2012

For the remainder of this year (with the exception of extenuating circumstances) we will focus our newsletters on tips from our 2012 REALTOR

reg Safety Guide The 2012 REALTOR

reg Safety Guide will be coming to you soon at no charge

We are currently in process of updating the information and format

This newsletter is going to focus on the state of our industry today This information is not meant to scare you but to in-form you so you can better prepare yourself and become more aware as you go about doing the everyday tasks of your job

Current REALTORreg Crime Statistics

There were eleven confirmed real estate murders in 2011 With attacks rapes murders and suicides 2011 was the most violent year in the real estate industry

In 2011

The majority of attacks on real estate professionals occurred in the afternoons on Thursday or Friday

Nearly 30 of attack victims were men

Most attacks did not occur inside major metro areas

Guns were used roughly 50 of the time in attacks

Robbery was the intention going into the attack but frequently resulted in a shooting

Unfortunately there is no face of a standard victim no face of a standard attacker and no common theme between many attacks The only common threads between these attacks are (1) there is no common thread everyone is equally vulnerable and (2) many lives have been altered as people have lost loved ones or have been attacked

Safety First Due to our frequent contact with unfamiliar people in private locations real estate profes-sionals face more on-the-job risks than many other business professionals One way to avoid a potential attack before it happens is to trust your instincts Your intuition combined with your common sense can help get you out of trouble For example you are working an open house and a person enters

We are all busy and preoccupied with work family and friends But dont let our busyness keep us from staying safe By following some simple techniques and taking time to stop and look around we can drastically decrease the chances of becoming victims For more tips tools and information please visit the resource page on our website wwwjustbesafecom

Page 14 B O R F O R W A R D

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Page 15 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Right

Roy O Barnes Jr

Board President

presents John Bailey

with the Realtor

Emeritus Award

Left

Maria Gelinas introduces

RMG Mortgagehellip

Rod Gelinas Owner

Bernardo Rojas amp

Casey Marshall

Page 16 B O R F O R W A R D

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

The Pledge of Allegiance

Recognizing Committee Members

Victor J Raymosmdash AECEO

Victor J Raymos addressing the Members

Roy O Barnes Jr Board President

Terry Pacettindash Auctioneer Extraordinaire

Diane Vespucci lending a helping hand

Linda McNett amp Joan Scop selling Board cookbooks

Page 17 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Sara Gross Florida Realtors-Public Policy amp

Victor J Raymos AECEO

Standing Deborah Link Seymoine Schmidt amp Bill Crosby

Seated Rob West amp Ted Smith

Judi Schuyler amp Marjorie Taylor

Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci

Gayle Logan Roberta Odom amp Carol Tunis

Tracy Glochau

Janine Rinderknecht

amp Dave Hall

2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E

Page 18 B O R F O R W A R D

Before a Hurricane Is Out There

Create a written emergency preparedness and action plan for your family and business

Visit your insurance agent now Review insurance coverage for your home and business

and the contents Determine your flood insurance eligibility - homeowners insurance

typically does not cover flood damage

Buy plywood or shutters for protecting windows Trim trees to lessen flying debris

Find out if you live in a hurricane evacuation zone by contacting your local emergency

management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or

if you live in a high-rise building

Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you

can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets

Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-

hood if you cannot return home

Test emergency equipment such as generators and flashlights

Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage

Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you

wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable

Hurricane Survival Kit

Essential Items

During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the

roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely

self-sufficient during that period

Here are some of the most critical supplies to have on hand well before a hurricane threatens

At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)

Non-perishable food

Formula diapers and other baby supplies

Manual can opener

First aid kit

Prescription and non-prescription medicines

Toiletries

Cell phones and battery-powered cell phone chargers

Battery-powered radios and flashlights

Plenty of batteries

Extra cash

Blankets sleeping bags books and games (especially if evacuating)

Page 19 B O R F O R W A R D

Take Action

When a Hurricane Threatens

Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-

fected by the storm about your whereabouts

No later than when a watch is issued

Fill vehicles with gas

Get extra cash

Fill prescriptions

For mobile homes secure tie-downs and prepare to evacuate when ordered

Bring in loose objects from outside

Prepare to secure all windows with shutters or plywood

No later than when a warning is issued

Secure all windows with shutters or plywood

Place valuables and important papers in a waterproof container and store on highest floor of home

If you are told to evacuate

Follow all instructions from local officials and leave immediately when told to do so

Bring emergency supplies listed above

Bring copies of important papers such as insurance policies and list and photos of your homersquos contents

Bring blankets sleeping bags books and games

Unplug appliances turn off electricity and main water valve

Lock windows and doors of your home

Go

If you are not told to evacuate

Stay at home Leave the roads available for those who must evacuate

Clean bathtub with bleach fill with water for washing and flushing (not drinking)

Set fridge to maximum cold and keep closed

Turn off utilities if told to do so by local officials

During a Hurricane

Go to an interior room on the lowest level of the structure in which yoursquore taking shelter

Stay away from windows and doors even though theyrsquore covered with shutters or plywood

During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture

Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short

period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived

After a Hurricane

Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often

difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a

downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such

as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-

ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated

carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard

Page 20 B O R F O R W A R D

A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H

D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R

B R O K E R T O S E E W H A T Y O U O W E

R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E

I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D

I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y

S E R V I C E W I L L B E M A D E I N A C T I V E

T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A

$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T

Drop off your payment at the Board office or

you can pay over the phone call 904-829-8738

The Education Committee is happy to welcome Tanya Liebal to the group

The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their

assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year

Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or

donated items

Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder

all proceeds will benefit our communityrsquos children through scholarships

The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend

54 Code of Ethics (3CE) at 9AM

511 After the Contract at 9AM-4PM

515 MLS training at 1PM-3PM

517 Listing Agreement at 9AM

524 Vacant Land Contract at 9AM-12AM

525 Board Orientation at 9AM (required for all new members)

529 Intermediate Innovia at 130PM-330PM

530 Mobile Hookups Userrsquos Group 930AM-1030AM

531 Conflict Resolution for Realtors (3CE) at 1PM

Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come

and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions

If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron

Barry at 904-501-2424

E D U C A T I O N C O M M I T T E E N E W S

M E M B E R B E N E F I T S

Page 21 V O L U M E 5 I S S U E 5

Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on

WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065

Page 22 B O R F O R W A R D

HomePro Inspections is your go-to source for agent liability reduction and customer peace of

mind Infrared technology separates the professionals from the pretenders in the home inspec-

tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade

Package Call for your 5 Star Inspection today ndash 904-268-8211

Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC

instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of

The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up

Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or

Amazoncom Book Wally for your next speaking event today

HomePro Inspections

is your best source for agent liability reduction and

client peace of mind Your clientrsquos one stop for

Environmental Testing (mold radon water lead paint meth

lab) Wind Mitigation Evaluations

Chinese Drywall Assessments Insurance Inspections

Energy Audits Home Inspections Termite Reports Construc-

tion Consultations Infrared Moisture Instruction

Investigations and More

904-268-8211

GoHomeProcom

stantly see the cost to operate that device

The OWL also gives you cost and consumption by day as

well as weekly monthly and annual costs This thing is

fast and fun And it makes it easy to choose how best to

save based on your exact consumption habits

When I brought the OWL into my office it was met with

mixed reactions For sure my staff is accustomed to my

frugal consumption habits but now with the OWL they

were able to see instantly the cost of every action And

the real savings of simply turning off what was not in use

The most profound discovery was Amie in my front office

discovering that the small space heater she was using

under her desk to warm her feet was consuming and

costing as much as the heat pump that heats the whole

office She has seen the ill of her ways and abandoned

the under desk space heater No doubt the computer

that was also under the desk is also grateful at the re-

moval of the space heater

There really is a positive return when you increase your

insulation upgrade your heat pump or install a solar wa-

ter heater - you bet there is The OWL will never make

your home more efficient BUT it will make YOU more

efficient And when you do make energy related up-

grades in your home you will reap even greater rewards

with the help of your own efficient behaviors

Want to easily and instantly manage your energy con-

sumption It all starts with measurement

(NOTE Ive become so impressed with the OWL that HomePro now offers it

for sale and well install it for free during an energy audit Call to book your

energy audit today 904-268-8211)

Therersquos an old adage that states ldquoYou cannot manage

what you do not measurerdquo

When it comes to lowering your electric bill measuring

your electric consumption is a fantastic way to reduce

your electric expense even without the expense of fancy

home improvement

Now you might make the argument that your electric

consumption is already being measured at the meter

While thatrsquos true you donrsquot see that consumption until

your bill arrives a month or more AFTER the consump-

tion has already happened Too late to manage that bill

all you can try to manage is how to pay the bill

But before you can easily manage your consumption

you must have an easy way to measure your consump-

tion And you must be able to see it happen as it hap-

pens You could stand and stare at your electric meter

while a friend or family meter switched items in your

home off and on But truth be told even an energy effi-

ciency nut like me will not work THAT hard

No what I wanted was something simple that would

make it a game to save energy and money

My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget

plugs directly into your wall outlet and then you plug the

device to be measured into the Kill-A-Watt-EZ After the

device being measured has been in use for a few hours

the Kill-A-Watt-EZ calculates the cost to run your device

on a per hour day week month and annual basis Kind

of fun and a great way to begin understanding what it

really costs to operate each item in your home

Using the Kill-A-Watt-EZ I discovered that television con-

sumed $5216 of electric per year and that my coffee

maker was costing me $257 each year Irsquove now meas-

ured most every piece of equipment in my home as well

as my office You can purchase your own Kill-A-Watt-EZ

for about $30 from many big box stores

I ultimately found it was taking a lot of time to get a

reading from the Kill-A-Watt-EZ plugged into each piece

of equipment in my home and office so I began the

search for an easier way to continually monitor my con-

sumption

Thatrsquos when I found The OWL The OWL is a wireless

monitor that shows how much electricity you are using

at any given instant (installs into your electrical panel)

As each item in your home switches on you can in-

Page 23 V O L U M E 5 I S S U E 5

A P R I L S T A T I S T I C S

St Aug amp St Johns Monthly Statistics Report

04012012-04302012

Compiled on May 2nd

Apr-12 Apr-11 41-302011 - 41-

302012 YTD 2012 YTD 2011 YTD 2011-12

Residential

New Listings 316 349 -945 1444 1398 329

Sold Listings 233 226 309 795 759 474

Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282

Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182

Avg Day on Market 157 150 508 167 155 778

Lots and Land

New Listings 63 76 -1710 286 304 -592

Sold Listings 20 22 -909 83 66 2575

Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219

Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078

Avg Day on Market 376 239 5777 320 200 5963

CommercialIndustrial

New Listings 6 11 -4545 46 51 -980

Sold Listings 2 4 -50 8 13 -3846

Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720

Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420

Avg Day on Market 375 277 3562 308 192 6041

Multi-Family

New Listings 6 12 -50 15 31 -5161

Sold Listings 1 6 -8333 9 12 -25

Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431

Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575

Avg Day on Market 454 245 8505 284 183 5492

Total

New Listings 392 448 -1250 1792 1784 045

Sold Listings 256 258 077 895 850 529

Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117

Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390

Avg Day on Market 177 162 979 183 159 1517

Search Criteria

Date Start 412012 Date End 4302012

ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JUNE 2012 PREVIEW

4th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

6th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

8th FRBAR-1 3CE 900AM

13th AFFILIATE COMMITTEE 900AM

13-14th MEDIATION TRAINING 11CE 830-430PM

15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM

19th FINANCE COMMITTEE 1200PM

MLS TRAINING 100PM

20th PUBLIC RELATIONS COMMITTEE 930AM

MLS BOARD MEETING 1200PM

21st BOARD MEETING 1200PM

26th REALIST TRAINING 130PM

29th

DISTRICT 1 CONFERENCE

830AM-

400PM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

MLSEducation SUPRA

NewsletterWebsite Membership

Linda McNett

staffstjohnsrealtorsorg

MembershipWebsiteSUPRA

Committee SupportEducation

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

Page 13: MAY 2012 BOR FORWARD NEWSLETTER

Page 13 V O L U M E 5 I S S U E 5

A N D R E W W O O T E N S A F E A R T I C L E

REALTORreg Safety for 2012

For the remainder of this year (with the exception of extenuating circumstances) we will focus our newsletters on tips from our 2012 REALTOR

reg Safety Guide The 2012 REALTOR

reg Safety Guide will be coming to you soon at no charge

We are currently in process of updating the information and format

This newsletter is going to focus on the state of our industry today This information is not meant to scare you but to in-form you so you can better prepare yourself and become more aware as you go about doing the everyday tasks of your job

Current REALTORreg Crime Statistics

There were eleven confirmed real estate murders in 2011 With attacks rapes murders and suicides 2011 was the most violent year in the real estate industry

In 2011

The majority of attacks on real estate professionals occurred in the afternoons on Thursday or Friday

Nearly 30 of attack victims were men

Most attacks did not occur inside major metro areas

Guns were used roughly 50 of the time in attacks

Robbery was the intention going into the attack but frequently resulted in a shooting

Unfortunately there is no face of a standard victim no face of a standard attacker and no common theme between many attacks The only common threads between these attacks are (1) there is no common thread everyone is equally vulnerable and (2) many lives have been altered as people have lost loved ones or have been attacked

Safety First Due to our frequent contact with unfamiliar people in private locations real estate profes-sionals face more on-the-job risks than many other business professionals One way to avoid a potential attack before it happens is to trust your instincts Your intuition combined with your common sense can help get you out of trouble For example you are working an open house and a person enters

We are all busy and preoccupied with work family and friends But dont let our busyness keep us from staying safe By following some simple techniques and taking time to stop and look around we can drastically decrease the chances of becoming victims For more tips tools and information please visit the resource page on our website wwwjustbesafecom

Page 14 B O R F O R W A R D

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Page 15 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Right

Roy O Barnes Jr

Board President

presents John Bailey

with the Realtor

Emeritus Award

Left

Maria Gelinas introduces

RMG Mortgagehellip

Rod Gelinas Owner

Bernardo Rojas amp

Casey Marshall

Page 16 B O R F O R W A R D

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

The Pledge of Allegiance

Recognizing Committee Members

Victor J Raymosmdash AECEO

Victor J Raymos addressing the Members

Roy O Barnes Jr Board President

Terry Pacettindash Auctioneer Extraordinaire

Diane Vespucci lending a helping hand

Linda McNett amp Joan Scop selling Board cookbooks

Page 17 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Sara Gross Florida Realtors-Public Policy amp

Victor J Raymos AECEO

Standing Deborah Link Seymoine Schmidt amp Bill Crosby

Seated Rob West amp Ted Smith

Judi Schuyler amp Marjorie Taylor

Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci

Gayle Logan Roberta Odom amp Carol Tunis

Tracy Glochau

Janine Rinderknecht

amp Dave Hall

2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E

Page 18 B O R F O R W A R D

Before a Hurricane Is Out There

Create a written emergency preparedness and action plan for your family and business

Visit your insurance agent now Review insurance coverage for your home and business

and the contents Determine your flood insurance eligibility - homeowners insurance

typically does not cover flood damage

Buy plywood or shutters for protecting windows Trim trees to lessen flying debris

Find out if you live in a hurricane evacuation zone by contacting your local emergency

management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or

if you live in a high-rise building

Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you

can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets

Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-

hood if you cannot return home

Test emergency equipment such as generators and flashlights

Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage

Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you

wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable

Hurricane Survival Kit

Essential Items

During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the

roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely

self-sufficient during that period

Here are some of the most critical supplies to have on hand well before a hurricane threatens

At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)

Non-perishable food

Formula diapers and other baby supplies

Manual can opener

First aid kit

Prescription and non-prescription medicines

Toiletries

Cell phones and battery-powered cell phone chargers

Battery-powered radios and flashlights

Plenty of batteries

Extra cash

Blankets sleeping bags books and games (especially if evacuating)

Page 19 B O R F O R W A R D

Take Action

When a Hurricane Threatens

Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-

fected by the storm about your whereabouts

No later than when a watch is issued

Fill vehicles with gas

Get extra cash

Fill prescriptions

For mobile homes secure tie-downs and prepare to evacuate when ordered

Bring in loose objects from outside

Prepare to secure all windows with shutters or plywood

No later than when a warning is issued

Secure all windows with shutters or plywood

Place valuables and important papers in a waterproof container and store on highest floor of home

If you are told to evacuate

Follow all instructions from local officials and leave immediately when told to do so

Bring emergency supplies listed above

Bring copies of important papers such as insurance policies and list and photos of your homersquos contents

Bring blankets sleeping bags books and games

Unplug appliances turn off electricity and main water valve

Lock windows and doors of your home

Go

If you are not told to evacuate

Stay at home Leave the roads available for those who must evacuate

Clean bathtub with bleach fill with water for washing and flushing (not drinking)

Set fridge to maximum cold and keep closed

Turn off utilities if told to do so by local officials

During a Hurricane

Go to an interior room on the lowest level of the structure in which yoursquore taking shelter

Stay away from windows and doors even though theyrsquore covered with shutters or plywood

During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture

Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short

period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived

After a Hurricane

Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often

difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a

downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such

as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-

ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated

carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard

Page 20 B O R F O R W A R D

A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H

D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R

B R O K E R T O S E E W H A T Y O U O W E

R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E

I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D

I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y

S E R V I C E W I L L B E M A D E I N A C T I V E

T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A

$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T

Drop off your payment at the Board office or

you can pay over the phone call 904-829-8738

The Education Committee is happy to welcome Tanya Liebal to the group

The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their

assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year

Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or

donated items

Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder

all proceeds will benefit our communityrsquos children through scholarships

The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend

54 Code of Ethics (3CE) at 9AM

511 After the Contract at 9AM-4PM

515 MLS training at 1PM-3PM

517 Listing Agreement at 9AM

524 Vacant Land Contract at 9AM-12AM

525 Board Orientation at 9AM (required for all new members)

529 Intermediate Innovia at 130PM-330PM

530 Mobile Hookups Userrsquos Group 930AM-1030AM

531 Conflict Resolution for Realtors (3CE) at 1PM

Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come

and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions

If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron

Barry at 904-501-2424

E D U C A T I O N C O M M I T T E E N E W S

M E M B E R B E N E F I T S

Page 21 V O L U M E 5 I S S U E 5

Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on

WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065

Page 22 B O R F O R W A R D

HomePro Inspections is your go-to source for agent liability reduction and customer peace of

mind Infrared technology separates the professionals from the pretenders in the home inspec-

tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade

Package Call for your 5 Star Inspection today ndash 904-268-8211

Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC

instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of

The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up

Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or

Amazoncom Book Wally for your next speaking event today

HomePro Inspections

is your best source for agent liability reduction and

client peace of mind Your clientrsquos one stop for

Environmental Testing (mold radon water lead paint meth

lab) Wind Mitigation Evaluations

Chinese Drywall Assessments Insurance Inspections

Energy Audits Home Inspections Termite Reports Construc-

tion Consultations Infrared Moisture Instruction

Investigations and More

904-268-8211

GoHomeProcom

stantly see the cost to operate that device

The OWL also gives you cost and consumption by day as

well as weekly monthly and annual costs This thing is

fast and fun And it makes it easy to choose how best to

save based on your exact consumption habits

When I brought the OWL into my office it was met with

mixed reactions For sure my staff is accustomed to my

frugal consumption habits but now with the OWL they

were able to see instantly the cost of every action And

the real savings of simply turning off what was not in use

The most profound discovery was Amie in my front office

discovering that the small space heater she was using

under her desk to warm her feet was consuming and

costing as much as the heat pump that heats the whole

office She has seen the ill of her ways and abandoned

the under desk space heater No doubt the computer

that was also under the desk is also grateful at the re-

moval of the space heater

There really is a positive return when you increase your

insulation upgrade your heat pump or install a solar wa-

ter heater - you bet there is The OWL will never make

your home more efficient BUT it will make YOU more

efficient And when you do make energy related up-

grades in your home you will reap even greater rewards

with the help of your own efficient behaviors

Want to easily and instantly manage your energy con-

sumption It all starts with measurement

(NOTE Ive become so impressed with the OWL that HomePro now offers it

for sale and well install it for free during an energy audit Call to book your

energy audit today 904-268-8211)

Therersquos an old adage that states ldquoYou cannot manage

what you do not measurerdquo

When it comes to lowering your electric bill measuring

your electric consumption is a fantastic way to reduce

your electric expense even without the expense of fancy

home improvement

Now you might make the argument that your electric

consumption is already being measured at the meter

While thatrsquos true you donrsquot see that consumption until

your bill arrives a month or more AFTER the consump-

tion has already happened Too late to manage that bill

all you can try to manage is how to pay the bill

But before you can easily manage your consumption

you must have an easy way to measure your consump-

tion And you must be able to see it happen as it hap-

pens You could stand and stare at your electric meter

while a friend or family meter switched items in your

home off and on But truth be told even an energy effi-

ciency nut like me will not work THAT hard

No what I wanted was something simple that would

make it a game to save energy and money

My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget

plugs directly into your wall outlet and then you plug the

device to be measured into the Kill-A-Watt-EZ After the

device being measured has been in use for a few hours

the Kill-A-Watt-EZ calculates the cost to run your device

on a per hour day week month and annual basis Kind

of fun and a great way to begin understanding what it

really costs to operate each item in your home

Using the Kill-A-Watt-EZ I discovered that television con-

sumed $5216 of electric per year and that my coffee

maker was costing me $257 each year Irsquove now meas-

ured most every piece of equipment in my home as well

as my office You can purchase your own Kill-A-Watt-EZ

for about $30 from many big box stores

I ultimately found it was taking a lot of time to get a

reading from the Kill-A-Watt-EZ plugged into each piece

of equipment in my home and office so I began the

search for an easier way to continually monitor my con-

sumption

Thatrsquos when I found The OWL The OWL is a wireless

monitor that shows how much electricity you are using

at any given instant (installs into your electrical panel)

As each item in your home switches on you can in-

Page 23 V O L U M E 5 I S S U E 5

A P R I L S T A T I S T I C S

St Aug amp St Johns Monthly Statistics Report

04012012-04302012

Compiled on May 2nd

Apr-12 Apr-11 41-302011 - 41-

302012 YTD 2012 YTD 2011 YTD 2011-12

Residential

New Listings 316 349 -945 1444 1398 329

Sold Listings 233 226 309 795 759 474

Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282

Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182

Avg Day on Market 157 150 508 167 155 778

Lots and Land

New Listings 63 76 -1710 286 304 -592

Sold Listings 20 22 -909 83 66 2575

Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219

Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078

Avg Day on Market 376 239 5777 320 200 5963

CommercialIndustrial

New Listings 6 11 -4545 46 51 -980

Sold Listings 2 4 -50 8 13 -3846

Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720

Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420

Avg Day on Market 375 277 3562 308 192 6041

Multi-Family

New Listings 6 12 -50 15 31 -5161

Sold Listings 1 6 -8333 9 12 -25

Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431

Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575

Avg Day on Market 454 245 8505 284 183 5492

Total

New Listings 392 448 -1250 1792 1784 045

Sold Listings 256 258 077 895 850 529

Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117

Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390

Avg Day on Market 177 162 979 183 159 1517

Search Criteria

Date Start 412012 Date End 4302012

ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JUNE 2012 PREVIEW

4th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

6th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

8th FRBAR-1 3CE 900AM

13th AFFILIATE COMMITTEE 900AM

13-14th MEDIATION TRAINING 11CE 830-430PM

15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM

19th FINANCE COMMITTEE 1200PM

MLS TRAINING 100PM

20th PUBLIC RELATIONS COMMITTEE 930AM

MLS BOARD MEETING 1200PM

21st BOARD MEETING 1200PM

26th REALIST TRAINING 130PM

29th

DISTRICT 1 CONFERENCE

830AM-

400PM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

MLSEducation SUPRA

NewsletterWebsite Membership

Linda McNett

staffstjohnsrealtorsorg

MembershipWebsiteSUPRA

Committee SupportEducation

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

Page 14: MAY 2012 BOR FORWARD NEWSLETTER

Page 14 B O R F O R W A R D

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Page 15 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Right

Roy O Barnes Jr

Board President

presents John Bailey

with the Realtor

Emeritus Award

Left

Maria Gelinas introduces

RMG Mortgagehellip

Rod Gelinas Owner

Bernardo Rojas amp

Casey Marshall

Page 16 B O R F O R W A R D

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

The Pledge of Allegiance

Recognizing Committee Members

Victor J Raymosmdash AECEO

Victor J Raymos addressing the Members

Roy O Barnes Jr Board President

Terry Pacettindash Auctioneer Extraordinaire

Diane Vespucci lending a helping hand

Linda McNett amp Joan Scop selling Board cookbooks

Page 17 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Sara Gross Florida Realtors-Public Policy amp

Victor J Raymos AECEO

Standing Deborah Link Seymoine Schmidt amp Bill Crosby

Seated Rob West amp Ted Smith

Judi Schuyler amp Marjorie Taylor

Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci

Gayle Logan Roberta Odom amp Carol Tunis

Tracy Glochau

Janine Rinderknecht

amp Dave Hall

2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E

Page 18 B O R F O R W A R D

Before a Hurricane Is Out There

Create a written emergency preparedness and action plan for your family and business

Visit your insurance agent now Review insurance coverage for your home and business

and the contents Determine your flood insurance eligibility - homeowners insurance

typically does not cover flood damage

Buy plywood or shutters for protecting windows Trim trees to lessen flying debris

Find out if you live in a hurricane evacuation zone by contacting your local emergency

management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or

if you live in a high-rise building

Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you

can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets

Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-

hood if you cannot return home

Test emergency equipment such as generators and flashlights

Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage

Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you

wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable

Hurricane Survival Kit

Essential Items

During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the

roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely

self-sufficient during that period

Here are some of the most critical supplies to have on hand well before a hurricane threatens

At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)

Non-perishable food

Formula diapers and other baby supplies

Manual can opener

First aid kit

Prescription and non-prescription medicines

Toiletries

Cell phones and battery-powered cell phone chargers

Battery-powered radios and flashlights

Plenty of batteries

Extra cash

Blankets sleeping bags books and games (especially if evacuating)

Page 19 B O R F O R W A R D

Take Action

When a Hurricane Threatens

Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-

fected by the storm about your whereabouts

No later than when a watch is issued

Fill vehicles with gas

Get extra cash

Fill prescriptions

For mobile homes secure tie-downs and prepare to evacuate when ordered

Bring in loose objects from outside

Prepare to secure all windows with shutters or plywood

No later than when a warning is issued

Secure all windows with shutters or plywood

Place valuables and important papers in a waterproof container and store on highest floor of home

If you are told to evacuate

Follow all instructions from local officials and leave immediately when told to do so

Bring emergency supplies listed above

Bring copies of important papers such as insurance policies and list and photos of your homersquos contents

Bring blankets sleeping bags books and games

Unplug appliances turn off electricity and main water valve

Lock windows and doors of your home

Go

If you are not told to evacuate

Stay at home Leave the roads available for those who must evacuate

Clean bathtub with bleach fill with water for washing and flushing (not drinking)

Set fridge to maximum cold and keep closed

Turn off utilities if told to do so by local officials

During a Hurricane

Go to an interior room on the lowest level of the structure in which yoursquore taking shelter

Stay away from windows and doors even though theyrsquore covered with shutters or plywood

During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture

Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short

period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived

After a Hurricane

Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often

difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a

downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such

as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-

ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated

carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard

Page 20 B O R F O R W A R D

A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H

D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R

B R O K E R T O S E E W H A T Y O U O W E

R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E

I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D

I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y

S E R V I C E W I L L B E M A D E I N A C T I V E

T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A

$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T

Drop off your payment at the Board office or

you can pay over the phone call 904-829-8738

The Education Committee is happy to welcome Tanya Liebal to the group

The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their

assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year

Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or

donated items

Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder

all proceeds will benefit our communityrsquos children through scholarships

The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend

54 Code of Ethics (3CE) at 9AM

511 After the Contract at 9AM-4PM

515 MLS training at 1PM-3PM

517 Listing Agreement at 9AM

524 Vacant Land Contract at 9AM-12AM

525 Board Orientation at 9AM (required for all new members)

529 Intermediate Innovia at 130PM-330PM

530 Mobile Hookups Userrsquos Group 930AM-1030AM

531 Conflict Resolution for Realtors (3CE) at 1PM

Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come

and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions

If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron

Barry at 904-501-2424

E D U C A T I O N C O M M I T T E E N E W S

M E M B E R B E N E F I T S

Page 21 V O L U M E 5 I S S U E 5

Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on

WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065

Page 22 B O R F O R W A R D

HomePro Inspections is your go-to source for agent liability reduction and customer peace of

mind Infrared technology separates the professionals from the pretenders in the home inspec-

tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade

Package Call for your 5 Star Inspection today ndash 904-268-8211

Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC

instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of

The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up

Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or

Amazoncom Book Wally for your next speaking event today

HomePro Inspections

is your best source for agent liability reduction and

client peace of mind Your clientrsquos one stop for

Environmental Testing (mold radon water lead paint meth

lab) Wind Mitigation Evaluations

Chinese Drywall Assessments Insurance Inspections

Energy Audits Home Inspections Termite Reports Construc-

tion Consultations Infrared Moisture Instruction

Investigations and More

904-268-8211

GoHomeProcom

stantly see the cost to operate that device

The OWL also gives you cost and consumption by day as

well as weekly monthly and annual costs This thing is

fast and fun And it makes it easy to choose how best to

save based on your exact consumption habits

When I brought the OWL into my office it was met with

mixed reactions For sure my staff is accustomed to my

frugal consumption habits but now with the OWL they

were able to see instantly the cost of every action And

the real savings of simply turning off what was not in use

The most profound discovery was Amie in my front office

discovering that the small space heater she was using

under her desk to warm her feet was consuming and

costing as much as the heat pump that heats the whole

office She has seen the ill of her ways and abandoned

the under desk space heater No doubt the computer

that was also under the desk is also grateful at the re-

moval of the space heater

There really is a positive return when you increase your

insulation upgrade your heat pump or install a solar wa-

ter heater - you bet there is The OWL will never make

your home more efficient BUT it will make YOU more

efficient And when you do make energy related up-

grades in your home you will reap even greater rewards

with the help of your own efficient behaviors

Want to easily and instantly manage your energy con-

sumption It all starts with measurement

(NOTE Ive become so impressed with the OWL that HomePro now offers it

for sale and well install it for free during an energy audit Call to book your

energy audit today 904-268-8211)

Therersquos an old adage that states ldquoYou cannot manage

what you do not measurerdquo

When it comes to lowering your electric bill measuring

your electric consumption is a fantastic way to reduce

your electric expense even without the expense of fancy

home improvement

Now you might make the argument that your electric

consumption is already being measured at the meter

While thatrsquos true you donrsquot see that consumption until

your bill arrives a month or more AFTER the consump-

tion has already happened Too late to manage that bill

all you can try to manage is how to pay the bill

But before you can easily manage your consumption

you must have an easy way to measure your consump-

tion And you must be able to see it happen as it hap-

pens You could stand and stare at your electric meter

while a friend or family meter switched items in your

home off and on But truth be told even an energy effi-

ciency nut like me will not work THAT hard

No what I wanted was something simple that would

make it a game to save energy and money

My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget

plugs directly into your wall outlet and then you plug the

device to be measured into the Kill-A-Watt-EZ After the

device being measured has been in use for a few hours

the Kill-A-Watt-EZ calculates the cost to run your device

on a per hour day week month and annual basis Kind

of fun and a great way to begin understanding what it

really costs to operate each item in your home

Using the Kill-A-Watt-EZ I discovered that television con-

sumed $5216 of electric per year and that my coffee

maker was costing me $257 each year Irsquove now meas-

ured most every piece of equipment in my home as well

as my office You can purchase your own Kill-A-Watt-EZ

for about $30 from many big box stores

I ultimately found it was taking a lot of time to get a

reading from the Kill-A-Watt-EZ plugged into each piece

of equipment in my home and office so I began the

search for an easier way to continually monitor my con-

sumption

Thatrsquos when I found The OWL The OWL is a wireless

monitor that shows how much electricity you are using

at any given instant (installs into your electrical panel)

As each item in your home switches on you can in-

Page 23 V O L U M E 5 I S S U E 5

A P R I L S T A T I S T I C S

St Aug amp St Johns Monthly Statistics Report

04012012-04302012

Compiled on May 2nd

Apr-12 Apr-11 41-302011 - 41-

302012 YTD 2012 YTD 2011 YTD 2011-12

Residential

New Listings 316 349 -945 1444 1398 329

Sold Listings 233 226 309 795 759 474

Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282

Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182

Avg Day on Market 157 150 508 167 155 778

Lots and Land

New Listings 63 76 -1710 286 304 -592

Sold Listings 20 22 -909 83 66 2575

Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219

Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078

Avg Day on Market 376 239 5777 320 200 5963

CommercialIndustrial

New Listings 6 11 -4545 46 51 -980

Sold Listings 2 4 -50 8 13 -3846

Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720

Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420

Avg Day on Market 375 277 3562 308 192 6041

Multi-Family

New Listings 6 12 -50 15 31 -5161

Sold Listings 1 6 -8333 9 12 -25

Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431

Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575

Avg Day on Market 454 245 8505 284 183 5492

Total

New Listings 392 448 -1250 1792 1784 045

Sold Listings 256 258 077 895 850 529

Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117

Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390

Avg Day on Market 177 162 979 183 159 1517

Search Criteria

Date Start 412012 Date End 4302012

ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JUNE 2012 PREVIEW

4th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

6th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

8th FRBAR-1 3CE 900AM

13th AFFILIATE COMMITTEE 900AM

13-14th MEDIATION TRAINING 11CE 830-430PM

15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM

19th FINANCE COMMITTEE 1200PM

MLS TRAINING 100PM

20th PUBLIC RELATIONS COMMITTEE 930AM

MLS BOARD MEETING 1200PM

21st BOARD MEETING 1200PM

26th REALIST TRAINING 130PM

29th

DISTRICT 1 CONFERENCE

830AM-

400PM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

MLSEducation SUPRA

NewsletterWebsite Membership

Linda McNett

staffstjohnsrealtorsorg

MembershipWebsiteSUPRA

Committee SupportEducation

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

Page 15: MAY 2012 BOR FORWARD NEWSLETTER

Page 15 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Right

Roy O Barnes Jr

Board President

presents John Bailey

with the Realtor

Emeritus Award

Left

Maria Gelinas introduces

RMG Mortgagehellip

Rod Gelinas Owner

Bernardo Rojas amp

Casey Marshall

Page 16 B O R F O R W A R D

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

The Pledge of Allegiance

Recognizing Committee Members

Victor J Raymosmdash AECEO

Victor J Raymos addressing the Members

Roy O Barnes Jr Board President

Terry Pacettindash Auctioneer Extraordinaire

Diane Vespucci lending a helping hand

Linda McNett amp Joan Scop selling Board cookbooks

Page 17 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Sara Gross Florida Realtors-Public Policy amp

Victor J Raymos AECEO

Standing Deborah Link Seymoine Schmidt amp Bill Crosby

Seated Rob West amp Ted Smith

Judi Schuyler amp Marjorie Taylor

Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci

Gayle Logan Roberta Odom amp Carol Tunis

Tracy Glochau

Janine Rinderknecht

amp Dave Hall

2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E

Page 18 B O R F O R W A R D

Before a Hurricane Is Out There

Create a written emergency preparedness and action plan for your family and business

Visit your insurance agent now Review insurance coverage for your home and business

and the contents Determine your flood insurance eligibility - homeowners insurance

typically does not cover flood damage

Buy plywood or shutters for protecting windows Trim trees to lessen flying debris

Find out if you live in a hurricane evacuation zone by contacting your local emergency

management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or

if you live in a high-rise building

Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you

can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets

Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-

hood if you cannot return home

Test emergency equipment such as generators and flashlights

Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage

Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you

wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable

Hurricane Survival Kit

Essential Items

During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the

roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely

self-sufficient during that period

Here are some of the most critical supplies to have on hand well before a hurricane threatens

At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)

Non-perishable food

Formula diapers and other baby supplies

Manual can opener

First aid kit

Prescription and non-prescription medicines

Toiletries

Cell phones and battery-powered cell phone chargers

Battery-powered radios and flashlights

Plenty of batteries

Extra cash

Blankets sleeping bags books and games (especially if evacuating)

Page 19 B O R F O R W A R D

Take Action

When a Hurricane Threatens

Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-

fected by the storm about your whereabouts

No later than when a watch is issued

Fill vehicles with gas

Get extra cash

Fill prescriptions

For mobile homes secure tie-downs and prepare to evacuate when ordered

Bring in loose objects from outside

Prepare to secure all windows with shutters or plywood

No later than when a warning is issued

Secure all windows with shutters or plywood

Place valuables and important papers in a waterproof container and store on highest floor of home

If you are told to evacuate

Follow all instructions from local officials and leave immediately when told to do so

Bring emergency supplies listed above

Bring copies of important papers such as insurance policies and list and photos of your homersquos contents

Bring blankets sleeping bags books and games

Unplug appliances turn off electricity and main water valve

Lock windows and doors of your home

Go

If you are not told to evacuate

Stay at home Leave the roads available for those who must evacuate

Clean bathtub with bleach fill with water for washing and flushing (not drinking)

Set fridge to maximum cold and keep closed

Turn off utilities if told to do so by local officials

During a Hurricane

Go to an interior room on the lowest level of the structure in which yoursquore taking shelter

Stay away from windows and doors even though theyrsquore covered with shutters or plywood

During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture

Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short

period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived

After a Hurricane

Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often

difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a

downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such

as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-

ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated

carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard

Page 20 B O R F O R W A R D

A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H

D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R

B R O K E R T O S E E W H A T Y O U O W E

R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E

I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D

I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y

S E R V I C E W I L L B E M A D E I N A C T I V E

T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A

$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T

Drop off your payment at the Board office or

you can pay over the phone call 904-829-8738

The Education Committee is happy to welcome Tanya Liebal to the group

The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their

assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year

Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or

donated items

Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder

all proceeds will benefit our communityrsquos children through scholarships

The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend

54 Code of Ethics (3CE) at 9AM

511 After the Contract at 9AM-4PM

515 MLS training at 1PM-3PM

517 Listing Agreement at 9AM

524 Vacant Land Contract at 9AM-12AM

525 Board Orientation at 9AM (required for all new members)

529 Intermediate Innovia at 130PM-330PM

530 Mobile Hookups Userrsquos Group 930AM-1030AM

531 Conflict Resolution for Realtors (3CE) at 1PM

Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come

and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions

If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron

Barry at 904-501-2424

E D U C A T I O N C O M M I T T E E N E W S

M E M B E R B E N E F I T S

Page 21 V O L U M E 5 I S S U E 5

Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on

WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065

Page 22 B O R F O R W A R D

HomePro Inspections is your go-to source for agent liability reduction and customer peace of

mind Infrared technology separates the professionals from the pretenders in the home inspec-

tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade

Package Call for your 5 Star Inspection today ndash 904-268-8211

Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC

instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of

The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up

Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or

Amazoncom Book Wally for your next speaking event today

HomePro Inspections

is your best source for agent liability reduction and

client peace of mind Your clientrsquos one stop for

Environmental Testing (mold radon water lead paint meth

lab) Wind Mitigation Evaluations

Chinese Drywall Assessments Insurance Inspections

Energy Audits Home Inspections Termite Reports Construc-

tion Consultations Infrared Moisture Instruction

Investigations and More

904-268-8211

GoHomeProcom

stantly see the cost to operate that device

The OWL also gives you cost and consumption by day as

well as weekly monthly and annual costs This thing is

fast and fun And it makes it easy to choose how best to

save based on your exact consumption habits

When I brought the OWL into my office it was met with

mixed reactions For sure my staff is accustomed to my

frugal consumption habits but now with the OWL they

were able to see instantly the cost of every action And

the real savings of simply turning off what was not in use

The most profound discovery was Amie in my front office

discovering that the small space heater she was using

under her desk to warm her feet was consuming and

costing as much as the heat pump that heats the whole

office She has seen the ill of her ways and abandoned

the under desk space heater No doubt the computer

that was also under the desk is also grateful at the re-

moval of the space heater

There really is a positive return when you increase your

insulation upgrade your heat pump or install a solar wa-

ter heater - you bet there is The OWL will never make

your home more efficient BUT it will make YOU more

efficient And when you do make energy related up-

grades in your home you will reap even greater rewards

with the help of your own efficient behaviors

Want to easily and instantly manage your energy con-

sumption It all starts with measurement

(NOTE Ive become so impressed with the OWL that HomePro now offers it

for sale and well install it for free during an energy audit Call to book your

energy audit today 904-268-8211)

Therersquos an old adage that states ldquoYou cannot manage

what you do not measurerdquo

When it comes to lowering your electric bill measuring

your electric consumption is a fantastic way to reduce

your electric expense even without the expense of fancy

home improvement

Now you might make the argument that your electric

consumption is already being measured at the meter

While thatrsquos true you donrsquot see that consumption until

your bill arrives a month or more AFTER the consump-

tion has already happened Too late to manage that bill

all you can try to manage is how to pay the bill

But before you can easily manage your consumption

you must have an easy way to measure your consump-

tion And you must be able to see it happen as it hap-

pens You could stand and stare at your electric meter

while a friend or family meter switched items in your

home off and on But truth be told even an energy effi-

ciency nut like me will not work THAT hard

No what I wanted was something simple that would

make it a game to save energy and money

My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget

plugs directly into your wall outlet and then you plug the

device to be measured into the Kill-A-Watt-EZ After the

device being measured has been in use for a few hours

the Kill-A-Watt-EZ calculates the cost to run your device

on a per hour day week month and annual basis Kind

of fun and a great way to begin understanding what it

really costs to operate each item in your home

Using the Kill-A-Watt-EZ I discovered that television con-

sumed $5216 of electric per year and that my coffee

maker was costing me $257 each year Irsquove now meas-

ured most every piece of equipment in my home as well

as my office You can purchase your own Kill-A-Watt-EZ

for about $30 from many big box stores

I ultimately found it was taking a lot of time to get a

reading from the Kill-A-Watt-EZ plugged into each piece

of equipment in my home and office so I began the

search for an easier way to continually monitor my con-

sumption

Thatrsquos when I found The OWL The OWL is a wireless

monitor that shows how much electricity you are using

at any given instant (installs into your electrical panel)

As each item in your home switches on you can in-

Page 23 V O L U M E 5 I S S U E 5

A P R I L S T A T I S T I C S

St Aug amp St Johns Monthly Statistics Report

04012012-04302012

Compiled on May 2nd

Apr-12 Apr-11 41-302011 - 41-

302012 YTD 2012 YTD 2011 YTD 2011-12

Residential

New Listings 316 349 -945 1444 1398 329

Sold Listings 233 226 309 795 759 474

Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282

Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182

Avg Day on Market 157 150 508 167 155 778

Lots and Land

New Listings 63 76 -1710 286 304 -592

Sold Listings 20 22 -909 83 66 2575

Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219

Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078

Avg Day on Market 376 239 5777 320 200 5963

CommercialIndustrial

New Listings 6 11 -4545 46 51 -980

Sold Listings 2 4 -50 8 13 -3846

Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720

Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420

Avg Day on Market 375 277 3562 308 192 6041

Multi-Family

New Listings 6 12 -50 15 31 -5161

Sold Listings 1 6 -8333 9 12 -25

Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431

Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575

Avg Day on Market 454 245 8505 284 183 5492

Total

New Listings 392 448 -1250 1792 1784 045

Sold Listings 256 258 077 895 850 529

Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117

Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390

Avg Day on Market 177 162 979 183 159 1517

Search Criteria

Date Start 412012 Date End 4302012

ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JUNE 2012 PREVIEW

4th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

6th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

8th FRBAR-1 3CE 900AM

13th AFFILIATE COMMITTEE 900AM

13-14th MEDIATION TRAINING 11CE 830-430PM

15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM

19th FINANCE COMMITTEE 1200PM

MLS TRAINING 100PM

20th PUBLIC RELATIONS COMMITTEE 930AM

MLS BOARD MEETING 1200PM

21st BOARD MEETING 1200PM

26th REALIST TRAINING 130PM

29th

DISTRICT 1 CONFERENCE

830AM-

400PM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

MLSEducation SUPRA

NewsletterWebsite Membership

Linda McNett

staffstjohnsrealtorsorg

MembershipWebsiteSUPRA

Committee SupportEducation

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

Page 16: MAY 2012 BOR FORWARD NEWSLETTER

Page 16 B O R F O R W A R D

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

The Pledge of Allegiance

Recognizing Committee Members

Victor J Raymosmdash AECEO

Victor J Raymos addressing the Members

Roy O Barnes Jr Board President

Terry Pacettindash Auctioneer Extraordinaire

Diane Vespucci lending a helping hand

Linda McNett amp Joan Scop selling Board cookbooks

Page 17 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Sara Gross Florida Realtors-Public Policy amp

Victor J Raymos AECEO

Standing Deborah Link Seymoine Schmidt amp Bill Crosby

Seated Rob West amp Ted Smith

Judi Schuyler amp Marjorie Taylor

Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci

Gayle Logan Roberta Odom amp Carol Tunis

Tracy Glochau

Janine Rinderknecht

amp Dave Hall

2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E

Page 18 B O R F O R W A R D

Before a Hurricane Is Out There

Create a written emergency preparedness and action plan for your family and business

Visit your insurance agent now Review insurance coverage for your home and business

and the contents Determine your flood insurance eligibility - homeowners insurance

typically does not cover flood damage

Buy plywood or shutters for protecting windows Trim trees to lessen flying debris

Find out if you live in a hurricane evacuation zone by contacting your local emergency

management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or

if you live in a high-rise building

Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you

can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets

Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-

hood if you cannot return home

Test emergency equipment such as generators and flashlights

Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage

Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you

wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable

Hurricane Survival Kit

Essential Items

During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the

roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely

self-sufficient during that period

Here are some of the most critical supplies to have on hand well before a hurricane threatens

At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)

Non-perishable food

Formula diapers and other baby supplies

Manual can opener

First aid kit

Prescription and non-prescription medicines

Toiletries

Cell phones and battery-powered cell phone chargers

Battery-powered radios and flashlights

Plenty of batteries

Extra cash

Blankets sleeping bags books and games (especially if evacuating)

Page 19 B O R F O R W A R D

Take Action

When a Hurricane Threatens

Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-

fected by the storm about your whereabouts

No later than when a watch is issued

Fill vehicles with gas

Get extra cash

Fill prescriptions

For mobile homes secure tie-downs and prepare to evacuate when ordered

Bring in loose objects from outside

Prepare to secure all windows with shutters or plywood

No later than when a warning is issued

Secure all windows with shutters or plywood

Place valuables and important papers in a waterproof container and store on highest floor of home

If you are told to evacuate

Follow all instructions from local officials and leave immediately when told to do so

Bring emergency supplies listed above

Bring copies of important papers such as insurance policies and list and photos of your homersquos contents

Bring blankets sleeping bags books and games

Unplug appliances turn off electricity and main water valve

Lock windows and doors of your home

Go

If you are not told to evacuate

Stay at home Leave the roads available for those who must evacuate

Clean bathtub with bleach fill with water for washing and flushing (not drinking)

Set fridge to maximum cold and keep closed

Turn off utilities if told to do so by local officials

During a Hurricane

Go to an interior room on the lowest level of the structure in which yoursquore taking shelter

Stay away from windows and doors even though theyrsquore covered with shutters or plywood

During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture

Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short

period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived

After a Hurricane

Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often

difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a

downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such

as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-

ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated

carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard

Page 20 B O R F O R W A R D

A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H

D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R

B R O K E R T O S E E W H A T Y O U O W E

R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E

I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D

I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y

S E R V I C E W I L L B E M A D E I N A C T I V E

T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A

$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T

Drop off your payment at the Board office or

you can pay over the phone call 904-829-8738

The Education Committee is happy to welcome Tanya Liebal to the group

The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their

assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year

Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or

donated items

Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder

all proceeds will benefit our communityrsquos children through scholarships

The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend

54 Code of Ethics (3CE) at 9AM

511 After the Contract at 9AM-4PM

515 MLS training at 1PM-3PM

517 Listing Agreement at 9AM

524 Vacant Land Contract at 9AM-12AM

525 Board Orientation at 9AM (required for all new members)

529 Intermediate Innovia at 130PM-330PM

530 Mobile Hookups Userrsquos Group 930AM-1030AM

531 Conflict Resolution for Realtors (3CE) at 1PM

Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come

and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions

If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron

Barry at 904-501-2424

E D U C A T I O N C O M M I T T E E N E W S

M E M B E R B E N E F I T S

Page 21 V O L U M E 5 I S S U E 5

Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on

WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065

Page 22 B O R F O R W A R D

HomePro Inspections is your go-to source for agent liability reduction and customer peace of

mind Infrared technology separates the professionals from the pretenders in the home inspec-

tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade

Package Call for your 5 Star Inspection today ndash 904-268-8211

Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC

instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of

The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up

Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or

Amazoncom Book Wally for your next speaking event today

HomePro Inspections

is your best source for agent liability reduction and

client peace of mind Your clientrsquos one stop for

Environmental Testing (mold radon water lead paint meth

lab) Wind Mitigation Evaluations

Chinese Drywall Assessments Insurance Inspections

Energy Audits Home Inspections Termite Reports Construc-

tion Consultations Infrared Moisture Instruction

Investigations and More

904-268-8211

GoHomeProcom

stantly see the cost to operate that device

The OWL also gives you cost and consumption by day as

well as weekly monthly and annual costs This thing is

fast and fun And it makes it easy to choose how best to

save based on your exact consumption habits

When I brought the OWL into my office it was met with

mixed reactions For sure my staff is accustomed to my

frugal consumption habits but now with the OWL they

were able to see instantly the cost of every action And

the real savings of simply turning off what was not in use

The most profound discovery was Amie in my front office

discovering that the small space heater she was using

under her desk to warm her feet was consuming and

costing as much as the heat pump that heats the whole

office She has seen the ill of her ways and abandoned

the under desk space heater No doubt the computer

that was also under the desk is also grateful at the re-

moval of the space heater

There really is a positive return when you increase your

insulation upgrade your heat pump or install a solar wa-

ter heater - you bet there is The OWL will never make

your home more efficient BUT it will make YOU more

efficient And when you do make energy related up-

grades in your home you will reap even greater rewards

with the help of your own efficient behaviors

Want to easily and instantly manage your energy con-

sumption It all starts with measurement

(NOTE Ive become so impressed with the OWL that HomePro now offers it

for sale and well install it for free during an energy audit Call to book your

energy audit today 904-268-8211)

Therersquos an old adage that states ldquoYou cannot manage

what you do not measurerdquo

When it comes to lowering your electric bill measuring

your electric consumption is a fantastic way to reduce

your electric expense even without the expense of fancy

home improvement

Now you might make the argument that your electric

consumption is already being measured at the meter

While thatrsquos true you donrsquot see that consumption until

your bill arrives a month or more AFTER the consump-

tion has already happened Too late to manage that bill

all you can try to manage is how to pay the bill

But before you can easily manage your consumption

you must have an easy way to measure your consump-

tion And you must be able to see it happen as it hap-

pens You could stand and stare at your electric meter

while a friend or family meter switched items in your

home off and on But truth be told even an energy effi-

ciency nut like me will not work THAT hard

No what I wanted was something simple that would

make it a game to save energy and money

My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget

plugs directly into your wall outlet and then you plug the

device to be measured into the Kill-A-Watt-EZ After the

device being measured has been in use for a few hours

the Kill-A-Watt-EZ calculates the cost to run your device

on a per hour day week month and annual basis Kind

of fun and a great way to begin understanding what it

really costs to operate each item in your home

Using the Kill-A-Watt-EZ I discovered that television con-

sumed $5216 of electric per year and that my coffee

maker was costing me $257 each year Irsquove now meas-

ured most every piece of equipment in my home as well

as my office You can purchase your own Kill-A-Watt-EZ

for about $30 from many big box stores

I ultimately found it was taking a lot of time to get a

reading from the Kill-A-Watt-EZ plugged into each piece

of equipment in my home and office so I began the

search for an easier way to continually monitor my con-

sumption

Thatrsquos when I found The OWL The OWL is a wireless

monitor that shows how much electricity you are using

at any given instant (installs into your electrical panel)

As each item in your home switches on you can in-

Page 23 V O L U M E 5 I S S U E 5

A P R I L S T A T I S T I C S

St Aug amp St Johns Monthly Statistics Report

04012012-04302012

Compiled on May 2nd

Apr-12 Apr-11 41-302011 - 41-

302012 YTD 2012 YTD 2011 YTD 2011-12

Residential

New Listings 316 349 -945 1444 1398 329

Sold Listings 233 226 309 795 759 474

Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282

Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182

Avg Day on Market 157 150 508 167 155 778

Lots and Land

New Listings 63 76 -1710 286 304 -592

Sold Listings 20 22 -909 83 66 2575

Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219

Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078

Avg Day on Market 376 239 5777 320 200 5963

CommercialIndustrial

New Listings 6 11 -4545 46 51 -980

Sold Listings 2 4 -50 8 13 -3846

Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720

Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420

Avg Day on Market 375 277 3562 308 192 6041

Multi-Family

New Listings 6 12 -50 15 31 -5161

Sold Listings 1 6 -8333 9 12 -25

Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431

Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575

Avg Day on Market 454 245 8505 284 183 5492

Total

New Listings 392 448 -1250 1792 1784 045

Sold Listings 256 258 077 895 850 529

Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117

Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390

Avg Day on Market 177 162 979 183 159 1517

Search Criteria

Date Start 412012 Date End 4302012

ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JUNE 2012 PREVIEW

4th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

6th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

8th FRBAR-1 3CE 900AM

13th AFFILIATE COMMITTEE 900AM

13-14th MEDIATION TRAINING 11CE 830-430PM

15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM

19th FINANCE COMMITTEE 1200PM

MLS TRAINING 100PM

20th PUBLIC RELATIONS COMMITTEE 930AM

MLS BOARD MEETING 1200PM

21st BOARD MEETING 1200PM

26th REALIST TRAINING 130PM

29th

DISTRICT 1 CONFERENCE

830AM-

400PM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

MLSEducation SUPRA

NewsletterWebsite Membership

Linda McNett

staffstjohnsrealtorsorg

MembershipWebsiteSUPRA

Committee SupportEducation

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

Page 17: MAY 2012 BOR FORWARD NEWSLETTER

Page 17 V O L U M E 5 I S S U E 5

M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N

Sara Gross Florida Realtors-Public Policy amp

Victor J Raymos AECEO

Standing Deborah Link Seymoine Schmidt amp Bill Crosby

Seated Rob West amp Ted Smith

Judi Schuyler amp Marjorie Taylor

Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci

Gayle Logan Roberta Odom amp Carol Tunis

Tracy Glochau

Janine Rinderknecht

amp Dave Hall

2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E

Page 18 B O R F O R W A R D

Before a Hurricane Is Out There

Create a written emergency preparedness and action plan for your family and business

Visit your insurance agent now Review insurance coverage for your home and business

and the contents Determine your flood insurance eligibility - homeowners insurance

typically does not cover flood damage

Buy plywood or shutters for protecting windows Trim trees to lessen flying debris

Find out if you live in a hurricane evacuation zone by contacting your local emergency

management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or

if you live in a high-rise building

Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you

can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets

Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-

hood if you cannot return home

Test emergency equipment such as generators and flashlights

Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage

Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you

wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable

Hurricane Survival Kit

Essential Items

During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the

roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely

self-sufficient during that period

Here are some of the most critical supplies to have on hand well before a hurricane threatens

At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)

Non-perishable food

Formula diapers and other baby supplies

Manual can opener

First aid kit

Prescription and non-prescription medicines

Toiletries

Cell phones and battery-powered cell phone chargers

Battery-powered radios and flashlights

Plenty of batteries

Extra cash

Blankets sleeping bags books and games (especially if evacuating)

Page 19 B O R F O R W A R D

Take Action

When a Hurricane Threatens

Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-

fected by the storm about your whereabouts

No later than when a watch is issued

Fill vehicles with gas

Get extra cash

Fill prescriptions

For mobile homes secure tie-downs and prepare to evacuate when ordered

Bring in loose objects from outside

Prepare to secure all windows with shutters or plywood

No later than when a warning is issued

Secure all windows with shutters or plywood

Place valuables and important papers in a waterproof container and store on highest floor of home

If you are told to evacuate

Follow all instructions from local officials and leave immediately when told to do so

Bring emergency supplies listed above

Bring copies of important papers such as insurance policies and list and photos of your homersquos contents

Bring blankets sleeping bags books and games

Unplug appliances turn off electricity and main water valve

Lock windows and doors of your home

Go

If you are not told to evacuate

Stay at home Leave the roads available for those who must evacuate

Clean bathtub with bleach fill with water for washing and flushing (not drinking)

Set fridge to maximum cold and keep closed

Turn off utilities if told to do so by local officials

During a Hurricane

Go to an interior room on the lowest level of the structure in which yoursquore taking shelter

Stay away from windows and doors even though theyrsquore covered with shutters or plywood

During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture

Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short

period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived

After a Hurricane

Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often

difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a

downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such

as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-

ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated

carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard

Page 20 B O R F O R W A R D

A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H

D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R

B R O K E R T O S E E W H A T Y O U O W E

R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E

I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D

I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y

S E R V I C E W I L L B E M A D E I N A C T I V E

T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A

$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T

Drop off your payment at the Board office or

you can pay over the phone call 904-829-8738

The Education Committee is happy to welcome Tanya Liebal to the group

The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their

assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year

Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or

donated items

Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder

all proceeds will benefit our communityrsquos children through scholarships

The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend

54 Code of Ethics (3CE) at 9AM

511 After the Contract at 9AM-4PM

515 MLS training at 1PM-3PM

517 Listing Agreement at 9AM

524 Vacant Land Contract at 9AM-12AM

525 Board Orientation at 9AM (required for all new members)

529 Intermediate Innovia at 130PM-330PM

530 Mobile Hookups Userrsquos Group 930AM-1030AM

531 Conflict Resolution for Realtors (3CE) at 1PM

Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come

and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions

If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron

Barry at 904-501-2424

E D U C A T I O N C O M M I T T E E N E W S

M E M B E R B E N E F I T S

Page 21 V O L U M E 5 I S S U E 5

Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on

WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065

Page 22 B O R F O R W A R D

HomePro Inspections is your go-to source for agent liability reduction and customer peace of

mind Infrared technology separates the professionals from the pretenders in the home inspec-

tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade

Package Call for your 5 Star Inspection today ndash 904-268-8211

Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC

instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of

The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up

Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or

Amazoncom Book Wally for your next speaking event today

HomePro Inspections

is your best source for agent liability reduction and

client peace of mind Your clientrsquos one stop for

Environmental Testing (mold radon water lead paint meth

lab) Wind Mitigation Evaluations

Chinese Drywall Assessments Insurance Inspections

Energy Audits Home Inspections Termite Reports Construc-

tion Consultations Infrared Moisture Instruction

Investigations and More

904-268-8211

GoHomeProcom

stantly see the cost to operate that device

The OWL also gives you cost and consumption by day as

well as weekly monthly and annual costs This thing is

fast and fun And it makes it easy to choose how best to

save based on your exact consumption habits

When I brought the OWL into my office it was met with

mixed reactions For sure my staff is accustomed to my

frugal consumption habits but now with the OWL they

were able to see instantly the cost of every action And

the real savings of simply turning off what was not in use

The most profound discovery was Amie in my front office

discovering that the small space heater she was using

under her desk to warm her feet was consuming and

costing as much as the heat pump that heats the whole

office She has seen the ill of her ways and abandoned

the under desk space heater No doubt the computer

that was also under the desk is also grateful at the re-

moval of the space heater

There really is a positive return when you increase your

insulation upgrade your heat pump or install a solar wa-

ter heater - you bet there is The OWL will never make

your home more efficient BUT it will make YOU more

efficient And when you do make energy related up-

grades in your home you will reap even greater rewards

with the help of your own efficient behaviors

Want to easily and instantly manage your energy con-

sumption It all starts with measurement

(NOTE Ive become so impressed with the OWL that HomePro now offers it

for sale and well install it for free during an energy audit Call to book your

energy audit today 904-268-8211)

Therersquos an old adage that states ldquoYou cannot manage

what you do not measurerdquo

When it comes to lowering your electric bill measuring

your electric consumption is a fantastic way to reduce

your electric expense even without the expense of fancy

home improvement

Now you might make the argument that your electric

consumption is already being measured at the meter

While thatrsquos true you donrsquot see that consumption until

your bill arrives a month or more AFTER the consump-

tion has already happened Too late to manage that bill

all you can try to manage is how to pay the bill

But before you can easily manage your consumption

you must have an easy way to measure your consump-

tion And you must be able to see it happen as it hap-

pens You could stand and stare at your electric meter

while a friend or family meter switched items in your

home off and on But truth be told even an energy effi-

ciency nut like me will not work THAT hard

No what I wanted was something simple that would

make it a game to save energy and money

My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget

plugs directly into your wall outlet and then you plug the

device to be measured into the Kill-A-Watt-EZ After the

device being measured has been in use for a few hours

the Kill-A-Watt-EZ calculates the cost to run your device

on a per hour day week month and annual basis Kind

of fun and a great way to begin understanding what it

really costs to operate each item in your home

Using the Kill-A-Watt-EZ I discovered that television con-

sumed $5216 of electric per year and that my coffee

maker was costing me $257 each year Irsquove now meas-

ured most every piece of equipment in my home as well

as my office You can purchase your own Kill-A-Watt-EZ

for about $30 from many big box stores

I ultimately found it was taking a lot of time to get a

reading from the Kill-A-Watt-EZ plugged into each piece

of equipment in my home and office so I began the

search for an easier way to continually monitor my con-

sumption

Thatrsquos when I found The OWL The OWL is a wireless

monitor that shows how much electricity you are using

at any given instant (installs into your electrical panel)

As each item in your home switches on you can in-

Page 23 V O L U M E 5 I S S U E 5

A P R I L S T A T I S T I C S

St Aug amp St Johns Monthly Statistics Report

04012012-04302012

Compiled on May 2nd

Apr-12 Apr-11 41-302011 - 41-

302012 YTD 2012 YTD 2011 YTD 2011-12

Residential

New Listings 316 349 -945 1444 1398 329

Sold Listings 233 226 309 795 759 474

Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282

Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182

Avg Day on Market 157 150 508 167 155 778

Lots and Land

New Listings 63 76 -1710 286 304 -592

Sold Listings 20 22 -909 83 66 2575

Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219

Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078

Avg Day on Market 376 239 5777 320 200 5963

CommercialIndustrial

New Listings 6 11 -4545 46 51 -980

Sold Listings 2 4 -50 8 13 -3846

Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720

Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420

Avg Day on Market 375 277 3562 308 192 6041

Multi-Family

New Listings 6 12 -50 15 31 -5161

Sold Listings 1 6 -8333 9 12 -25

Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431

Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575

Avg Day on Market 454 245 8505 284 183 5492

Total

New Listings 392 448 -1250 1792 1784 045

Sold Listings 256 258 077 895 850 529

Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117

Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390

Avg Day on Market 177 162 979 183 159 1517

Search Criteria

Date Start 412012 Date End 4302012

ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JUNE 2012 PREVIEW

4th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

6th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

8th FRBAR-1 3CE 900AM

13th AFFILIATE COMMITTEE 900AM

13-14th MEDIATION TRAINING 11CE 830-430PM

15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM

19th FINANCE COMMITTEE 1200PM

MLS TRAINING 100PM

20th PUBLIC RELATIONS COMMITTEE 930AM

MLS BOARD MEETING 1200PM

21st BOARD MEETING 1200PM

26th REALIST TRAINING 130PM

29th

DISTRICT 1 CONFERENCE

830AM-

400PM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

MLSEducation SUPRA

NewsletterWebsite Membership

Linda McNett

staffstjohnsrealtorsorg

MembershipWebsiteSUPRA

Committee SupportEducation

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

Page 18: MAY 2012 BOR FORWARD NEWSLETTER

2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E

Page 18 B O R F O R W A R D

Before a Hurricane Is Out There

Create a written emergency preparedness and action plan for your family and business

Visit your insurance agent now Review insurance coverage for your home and business

and the contents Determine your flood insurance eligibility - homeowners insurance

typically does not cover flood damage

Buy plywood or shutters for protecting windows Trim trees to lessen flying debris

Find out if you live in a hurricane evacuation zone by contacting your local emergency

management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or

if you live in a high-rise building

Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you

can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets

Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-

hood if you cannot return home

Test emergency equipment such as generators and flashlights

Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage

Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you

wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable

Hurricane Survival Kit

Essential Items

During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the

roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely

self-sufficient during that period

Here are some of the most critical supplies to have on hand well before a hurricane threatens

At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)

Non-perishable food

Formula diapers and other baby supplies

Manual can opener

First aid kit

Prescription and non-prescription medicines

Toiletries

Cell phones and battery-powered cell phone chargers

Battery-powered radios and flashlights

Plenty of batteries

Extra cash

Blankets sleeping bags books and games (especially if evacuating)

Page 19 B O R F O R W A R D

Take Action

When a Hurricane Threatens

Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-

fected by the storm about your whereabouts

No later than when a watch is issued

Fill vehicles with gas

Get extra cash

Fill prescriptions

For mobile homes secure tie-downs and prepare to evacuate when ordered

Bring in loose objects from outside

Prepare to secure all windows with shutters or plywood

No later than when a warning is issued

Secure all windows with shutters or plywood

Place valuables and important papers in a waterproof container and store on highest floor of home

If you are told to evacuate

Follow all instructions from local officials and leave immediately when told to do so

Bring emergency supplies listed above

Bring copies of important papers such as insurance policies and list and photos of your homersquos contents

Bring blankets sleeping bags books and games

Unplug appliances turn off electricity and main water valve

Lock windows and doors of your home

Go

If you are not told to evacuate

Stay at home Leave the roads available for those who must evacuate

Clean bathtub with bleach fill with water for washing and flushing (not drinking)

Set fridge to maximum cold and keep closed

Turn off utilities if told to do so by local officials

During a Hurricane

Go to an interior room on the lowest level of the structure in which yoursquore taking shelter

Stay away from windows and doors even though theyrsquore covered with shutters or plywood

During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture

Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short

period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived

After a Hurricane

Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often

difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a

downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such

as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-

ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated

carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard

Page 20 B O R F O R W A R D

A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H

D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R

B R O K E R T O S E E W H A T Y O U O W E

R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E

I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D

I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y

S E R V I C E W I L L B E M A D E I N A C T I V E

T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A

$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T

Drop off your payment at the Board office or

you can pay over the phone call 904-829-8738

The Education Committee is happy to welcome Tanya Liebal to the group

The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their

assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year

Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or

donated items

Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder

all proceeds will benefit our communityrsquos children through scholarships

The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend

54 Code of Ethics (3CE) at 9AM

511 After the Contract at 9AM-4PM

515 MLS training at 1PM-3PM

517 Listing Agreement at 9AM

524 Vacant Land Contract at 9AM-12AM

525 Board Orientation at 9AM (required for all new members)

529 Intermediate Innovia at 130PM-330PM

530 Mobile Hookups Userrsquos Group 930AM-1030AM

531 Conflict Resolution for Realtors (3CE) at 1PM

Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come

and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions

If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron

Barry at 904-501-2424

E D U C A T I O N C O M M I T T E E N E W S

M E M B E R B E N E F I T S

Page 21 V O L U M E 5 I S S U E 5

Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on

WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065

Page 22 B O R F O R W A R D

HomePro Inspections is your go-to source for agent liability reduction and customer peace of

mind Infrared technology separates the professionals from the pretenders in the home inspec-

tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade

Package Call for your 5 Star Inspection today ndash 904-268-8211

Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC

instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of

The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up

Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or

Amazoncom Book Wally for your next speaking event today

HomePro Inspections

is your best source for agent liability reduction and

client peace of mind Your clientrsquos one stop for

Environmental Testing (mold radon water lead paint meth

lab) Wind Mitigation Evaluations

Chinese Drywall Assessments Insurance Inspections

Energy Audits Home Inspections Termite Reports Construc-

tion Consultations Infrared Moisture Instruction

Investigations and More

904-268-8211

GoHomeProcom

stantly see the cost to operate that device

The OWL also gives you cost and consumption by day as

well as weekly monthly and annual costs This thing is

fast and fun And it makes it easy to choose how best to

save based on your exact consumption habits

When I brought the OWL into my office it was met with

mixed reactions For sure my staff is accustomed to my

frugal consumption habits but now with the OWL they

were able to see instantly the cost of every action And

the real savings of simply turning off what was not in use

The most profound discovery was Amie in my front office

discovering that the small space heater she was using

under her desk to warm her feet was consuming and

costing as much as the heat pump that heats the whole

office She has seen the ill of her ways and abandoned

the under desk space heater No doubt the computer

that was also under the desk is also grateful at the re-

moval of the space heater

There really is a positive return when you increase your

insulation upgrade your heat pump or install a solar wa-

ter heater - you bet there is The OWL will never make

your home more efficient BUT it will make YOU more

efficient And when you do make energy related up-

grades in your home you will reap even greater rewards

with the help of your own efficient behaviors

Want to easily and instantly manage your energy con-

sumption It all starts with measurement

(NOTE Ive become so impressed with the OWL that HomePro now offers it

for sale and well install it for free during an energy audit Call to book your

energy audit today 904-268-8211)

Therersquos an old adage that states ldquoYou cannot manage

what you do not measurerdquo

When it comes to lowering your electric bill measuring

your electric consumption is a fantastic way to reduce

your electric expense even without the expense of fancy

home improvement

Now you might make the argument that your electric

consumption is already being measured at the meter

While thatrsquos true you donrsquot see that consumption until

your bill arrives a month or more AFTER the consump-

tion has already happened Too late to manage that bill

all you can try to manage is how to pay the bill

But before you can easily manage your consumption

you must have an easy way to measure your consump-

tion And you must be able to see it happen as it hap-

pens You could stand and stare at your electric meter

while a friend or family meter switched items in your

home off and on But truth be told even an energy effi-

ciency nut like me will not work THAT hard

No what I wanted was something simple that would

make it a game to save energy and money

My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget

plugs directly into your wall outlet and then you plug the

device to be measured into the Kill-A-Watt-EZ After the

device being measured has been in use for a few hours

the Kill-A-Watt-EZ calculates the cost to run your device

on a per hour day week month and annual basis Kind

of fun and a great way to begin understanding what it

really costs to operate each item in your home

Using the Kill-A-Watt-EZ I discovered that television con-

sumed $5216 of electric per year and that my coffee

maker was costing me $257 each year Irsquove now meas-

ured most every piece of equipment in my home as well

as my office You can purchase your own Kill-A-Watt-EZ

for about $30 from many big box stores

I ultimately found it was taking a lot of time to get a

reading from the Kill-A-Watt-EZ plugged into each piece

of equipment in my home and office so I began the

search for an easier way to continually monitor my con-

sumption

Thatrsquos when I found The OWL The OWL is a wireless

monitor that shows how much electricity you are using

at any given instant (installs into your electrical panel)

As each item in your home switches on you can in-

Page 23 V O L U M E 5 I S S U E 5

A P R I L S T A T I S T I C S

St Aug amp St Johns Monthly Statistics Report

04012012-04302012

Compiled on May 2nd

Apr-12 Apr-11 41-302011 - 41-

302012 YTD 2012 YTD 2011 YTD 2011-12

Residential

New Listings 316 349 -945 1444 1398 329

Sold Listings 233 226 309 795 759 474

Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282

Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182

Avg Day on Market 157 150 508 167 155 778

Lots and Land

New Listings 63 76 -1710 286 304 -592

Sold Listings 20 22 -909 83 66 2575

Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219

Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078

Avg Day on Market 376 239 5777 320 200 5963

CommercialIndustrial

New Listings 6 11 -4545 46 51 -980

Sold Listings 2 4 -50 8 13 -3846

Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720

Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420

Avg Day on Market 375 277 3562 308 192 6041

Multi-Family

New Listings 6 12 -50 15 31 -5161

Sold Listings 1 6 -8333 9 12 -25

Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431

Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575

Avg Day on Market 454 245 8505 284 183 5492

Total

New Listings 392 448 -1250 1792 1784 045

Sold Listings 256 258 077 895 850 529

Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117

Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390

Avg Day on Market 177 162 979 183 159 1517

Search Criteria

Date Start 412012 Date End 4302012

ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JUNE 2012 PREVIEW

4th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

6th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

8th FRBAR-1 3CE 900AM

13th AFFILIATE COMMITTEE 900AM

13-14th MEDIATION TRAINING 11CE 830-430PM

15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM

19th FINANCE COMMITTEE 1200PM

MLS TRAINING 100PM

20th PUBLIC RELATIONS COMMITTEE 930AM

MLS BOARD MEETING 1200PM

21st BOARD MEETING 1200PM

26th REALIST TRAINING 130PM

29th

DISTRICT 1 CONFERENCE

830AM-

400PM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

MLSEducation SUPRA

NewsletterWebsite Membership

Linda McNett

staffstjohnsrealtorsorg

MembershipWebsiteSUPRA

Committee SupportEducation

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

Page 19: MAY 2012 BOR FORWARD NEWSLETTER

Page 19 B O R F O R W A R D

Take Action

When a Hurricane Threatens

Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-

fected by the storm about your whereabouts

No later than when a watch is issued

Fill vehicles with gas

Get extra cash

Fill prescriptions

For mobile homes secure tie-downs and prepare to evacuate when ordered

Bring in loose objects from outside

Prepare to secure all windows with shutters or plywood

No later than when a warning is issued

Secure all windows with shutters or plywood

Place valuables and important papers in a waterproof container and store on highest floor of home

If you are told to evacuate

Follow all instructions from local officials and leave immediately when told to do so

Bring emergency supplies listed above

Bring copies of important papers such as insurance policies and list and photos of your homersquos contents

Bring blankets sleeping bags books and games

Unplug appliances turn off electricity and main water valve

Lock windows and doors of your home

Go

If you are not told to evacuate

Stay at home Leave the roads available for those who must evacuate

Clean bathtub with bleach fill with water for washing and flushing (not drinking)

Set fridge to maximum cold and keep closed

Turn off utilities if told to do so by local officials

During a Hurricane

Go to an interior room on the lowest level of the structure in which yoursquore taking shelter

Stay away from windows and doors even though theyrsquore covered with shutters or plywood

During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture

Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short

period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived

After a Hurricane

Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often

difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a

downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such

as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-

ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated

carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard

Page 20 B O R F O R W A R D

A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H

D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R

B R O K E R T O S E E W H A T Y O U O W E

R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E

I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D

I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y

S E R V I C E W I L L B E M A D E I N A C T I V E

T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A

$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T

Drop off your payment at the Board office or

you can pay over the phone call 904-829-8738

The Education Committee is happy to welcome Tanya Liebal to the group

The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their

assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year

Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or

donated items

Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder

all proceeds will benefit our communityrsquos children through scholarships

The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend

54 Code of Ethics (3CE) at 9AM

511 After the Contract at 9AM-4PM

515 MLS training at 1PM-3PM

517 Listing Agreement at 9AM

524 Vacant Land Contract at 9AM-12AM

525 Board Orientation at 9AM (required for all new members)

529 Intermediate Innovia at 130PM-330PM

530 Mobile Hookups Userrsquos Group 930AM-1030AM

531 Conflict Resolution for Realtors (3CE) at 1PM

Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come

and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions

If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron

Barry at 904-501-2424

E D U C A T I O N C O M M I T T E E N E W S

M E M B E R B E N E F I T S

Page 21 V O L U M E 5 I S S U E 5

Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on

WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065

Page 22 B O R F O R W A R D

HomePro Inspections is your go-to source for agent liability reduction and customer peace of

mind Infrared technology separates the professionals from the pretenders in the home inspec-

tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade

Package Call for your 5 Star Inspection today ndash 904-268-8211

Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC

instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of

The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up

Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or

Amazoncom Book Wally for your next speaking event today

HomePro Inspections

is your best source for agent liability reduction and

client peace of mind Your clientrsquos one stop for

Environmental Testing (mold radon water lead paint meth

lab) Wind Mitigation Evaluations

Chinese Drywall Assessments Insurance Inspections

Energy Audits Home Inspections Termite Reports Construc-

tion Consultations Infrared Moisture Instruction

Investigations and More

904-268-8211

GoHomeProcom

stantly see the cost to operate that device

The OWL also gives you cost and consumption by day as

well as weekly monthly and annual costs This thing is

fast and fun And it makes it easy to choose how best to

save based on your exact consumption habits

When I brought the OWL into my office it was met with

mixed reactions For sure my staff is accustomed to my

frugal consumption habits but now with the OWL they

were able to see instantly the cost of every action And

the real savings of simply turning off what was not in use

The most profound discovery was Amie in my front office

discovering that the small space heater she was using

under her desk to warm her feet was consuming and

costing as much as the heat pump that heats the whole

office She has seen the ill of her ways and abandoned

the under desk space heater No doubt the computer

that was also under the desk is also grateful at the re-

moval of the space heater

There really is a positive return when you increase your

insulation upgrade your heat pump or install a solar wa-

ter heater - you bet there is The OWL will never make

your home more efficient BUT it will make YOU more

efficient And when you do make energy related up-

grades in your home you will reap even greater rewards

with the help of your own efficient behaviors

Want to easily and instantly manage your energy con-

sumption It all starts with measurement

(NOTE Ive become so impressed with the OWL that HomePro now offers it

for sale and well install it for free during an energy audit Call to book your

energy audit today 904-268-8211)

Therersquos an old adage that states ldquoYou cannot manage

what you do not measurerdquo

When it comes to lowering your electric bill measuring

your electric consumption is a fantastic way to reduce

your electric expense even without the expense of fancy

home improvement

Now you might make the argument that your electric

consumption is already being measured at the meter

While thatrsquos true you donrsquot see that consumption until

your bill arrives a month or more AFTER the consump-

tion has already happened Too late to manage that bill

all you can try to manage is how to pay the bill

But before you can easily manage your consumption

you must have an easy way to measure your consump-

tion And you must be able to see it happen as it hap-

pens You could stand and stare at your electric meter

while a friend or family meter switched items in your

home off and on But truth be told even an energy effi-

ciency nut like me will not work THAT hard

No what I wanted was something simple that would

make it a game to save energy and money

My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget

plugs directly into your wall outlet and then you plug the

device to be measured into the Kill-A-Watt-EZ After the

device being measured has been in use for a few hours

the Kill-A-Watt-EZ calculates the cost to run your device

on a per hour day week month and annual basis Kind

of fun and a great way to begin understanding what it

really costs to operate each item in your home

Using the Kill-A-Watt-EZ I discovered that television con-

sumed $5216 of electric per year and that my coffee

maker was costing me $257 each year Irsquove now meas-

ured most every piece of equipment in my home as well

as my office You can purchase your own Kill-A-Watt-EZ

for about $30 from many big box stores

I ultimately found it was taking a lot of time to get a

reading from the Kill-A-Watt-EZ plugged into each piece

of equipment in my home and office so I began the

search for an easier way to continually monitor my con-

sumption

Thatrsquos when I found The OWL The OWL is a wireless

monitor that shows how much electricity you are using

at any given instant (installs into your electrical panel)

As each item in your home switches on you can in-

Page 23 V O L U M E 5 I S S U E 5

A P R I L S T A T I S T I C S

St Aug amp St Johns Monthly Statistics Report

04012012-04302012

Compiled on May 2nd

Apr-12 Apr-11 41-302011 - 41-

302012 YTD 2012 YTD 2011 YTD 2011-12

Residential

New Listings 316 349 -945 1444 1398 329

Sold Listings 233 226 309 795 759 474

Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282

Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182

Avg Day on Market 157 150 508 167 155 778

Lots and Land

New Listings 63 76 -1710 286 304 -592

Sold Listings 20 22 -909 83 66 2575

Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219

Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078

Avg Day on Market 376 239 5777 320 200 5963

CommercialIndustrial

New Listings 6 11 -4545 46 51 -980

Sold Listings 2 4 -50 8 13 -3846

Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720

Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420

Avg Day on Market 375 277 3562 308 192 6041

Multi-Family

New Listings 6 12 -50 15 31 -5161

Sold Listings 1 6 -8333 9 12 -25

Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431

Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575

Avg Day on Market 454 245 8505 284 183 5492

Total

New Listings 392 448 -1250 1792 1784 045

Sold Listings 256 258 077 895 850 529

Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117

Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390

Avg Day on Market 177 162 979 183 159 1517

Search Criteria

Date Start 412012 Date End 4302012

ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JUNE 2012 PREVIEW

4th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

6th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

8th FRBAR-1 3CE 900AM

13th AFFILIATE COMMITTEE 900AM

13-14th MEDIATION TRAINING 11CE 830-430PM

15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM

19th FINANCE COMMITTEE 1200PM

MLS TRAINING 100PM

20th PUBLIC RELATIONS COMMITTEE 930AM

MLS BOARD MEETING 1200PM

21st BOARD MEETING 1200PM

26th REALIST TRAINING 130PM

29th

DISTRICT 1 CONFERENCE

830AM-

400PM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

MLSEducation SUPRA

NewsletterWebsite Membership

Linda McNett

staffstjohnsrealtorsorg

MembershipWebsiteSUPRA

Committee SupportEducation

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

Page 20: MAY 2012 BOR FORWARD NEWSLETTER

Page 20 B O R F O R W A R D

A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H

D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R

B R O K E R T O S E E W H A T Y O U O W E

R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E

I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D

I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y

S E R V I C E W I L L B E M A D E I N A C T I V E

T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A

$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T

Drop off your payment at the Board office or

you can pay over the phone call 904-829-8738

The Education Committee is happy to welcome Tanya Liebal to the group

The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their

assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year

Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or

donated items

Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder

all proceeds will benefit our communityrsquos children through scholarships

The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend

54 Code of Ethics (3CE) at 9AM

511 After the Contract at 9AM-4PM

515 MLS training at 1PM-3PM

517 Listing Agreement at 9AM

524 Vacant Land Contract at 9AM-12AM

525 Board Orientation at 9AM (required for all new members)

529 Intermediate Innovia at 130PM-330PM

530 Mobile Hookups Userrsquos Group 930AM-1030AM

531 Conflict Resolution for Realtors (3CE) at 1PM

Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come

and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions

If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron

Barry at 904-501-2424

E D U C A T I O N C O M M I T T E E N E W S

M E M B E R B E N E F I T S

Page 21 V O L U M E 5 I S S U E 5

Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on

WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065

Page 22 B O R F O R W A R D

HomePro Inspections is your go-to source for agent liability reduction and customer peace of

mind Infrared technology separates the professionals from the pretenders in the home inspec-

tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade

Package Call for your 5 Star Inspection today ndash 904-268-8211

Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC

instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of

The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up

Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or

Amazoncom Book Wally for your next speaking event today

HomePro Inspections

is your best source for agent liability reduction and

client peace of mind Your clientrsquos one stop for

Environmental Testing (mold radon water lead paint meth

lab) Wind Mitigation Evaluations

Chinese Drywall Assessments Insurance Inspections

Energy Audits Home Inspections Termite Reports Construc-

tion Consultations Infrared Moisture Instruction

Investigations and More

904-268-8211

GoHomeProcom

stantly see the cost to operate that device

The OWL also gives you cost and consumption by day as

well as weekly monthly and annual costs This thing is

fast and fun And it makes it easy to choose how best to

save based on your exact consumption habits

When I brought the OWL into my office it was met with

mixed reactions For sure my staff is accustomed to my

frugal consumption habits but now with the OWL they

were able to see instantly the cost of every action And

the real savings of simply turning off what was not in use

The most profound discovery was Amie in my front office

discovering that the small space heater she was using

under her desk to warm her feet was consuming and

costing as much as the heat pump that heats the whole

office She has seen the ill of her ways and abandoned

the under desk space heater No doubt the computer

that was also under the desk is also grateful at the re-

moval of the space heater

There really is a positive return when you increase your

insulation upgrade your heat pump or install a solar wa-

ter heater - you bet there is The OWL will never make

your home more efficient BUT it will make YOU more

efficient And when you do make energy related up-

grades in your home you will reap even greater rewards

with the help of your own efficient behaviors

Want to easily and instantly manage your energy con-

sumption It all starts with measurement

(NOTE Ive become so impressed with the OWL that HomePro now offers it

for sale and well install it for free during an energy audit Call to book your

energy audit today 904-268-8211)

Therersquos an old adage that states ldquoYou cannot manage

what you do not measurerdquo

When it comes to lowering your electric bill measuring

your electric consumption is a fantastic way to reduce

your electric expense even without the expense of fancy

home improvement

Now you might make the argument that your electric

consumption is already being measured at the meter

While thatrsquos true you donrsquot see that consumption until

your bill arrives a month or more AFTER the consump-

tion has already happened Too late to manage that bill

all you can try to manage is how to pay the bill

But before you can easily manage your consumption

you must have an easy way to measure your consump-

tion And you must be able to see it happen as it hap-

pens You could stand and stare at your electric meter

while a friend or family meter switched items in your

home off and on But truth be told even an energy effi-

ciency nut like me will not work THAT hard

No what I wanted was something simple that would

make it a game to save energy and money

My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget

plugs directly into your wall outlet and then you plug the

device to be measured into the Kill-A-Watt-EZ After the

device being measured has been in use for a few hours

the Kill-A-Watt-EZ calculates the cost to run your device

on a per hour day week month and annual basis Kind

of fun and a great way to begin understanding what it

really costs to operate each item in your home

Using the Kill-A-Watt-EZ I discovered that television con-

sumed $5216 of electric per year and that my coffee

maker was costing me $257 each year Irsquove now meas-

ured most every piece of equipment in my home as well

as my office You can purchase your own Kill-A-Watt-EZ

for about $30 from many big box stores

I ultimately found it was taking a lot of time to get a

reading from the Kill-A-Watt-EZ plugged into each piece

of equipment in my home and office so I began the

search for an easier way to continually monitor my con-

sumption

Thatrsquos when I found The OWL The OWL is a wireless

monitor that shows how much electricity you are using

at any given instant (installs into your electrical panel)

As each item in your home switches on you can in-

Page 23 V O L U M E 5 I S S U E 5

A P R I L S T A T I S T I C S

St Aug amp St Johns Monthly Statistics Report

04012012-04302012

Compiled on May 2nd

Apr-12 Apr-11 41-302011 - 41-

302012 YTD 2012 YTD 2011 YTD 2011-12

Residential

New Listings 316 349 -945 1444 1398 329

Sold Listings 233 226 309 795 759 474

Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282

Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182

Avg Day on Market 157 150 508 167 155 778

Lots and Land

New Listings 63 76 -1710 286 304 -592

Sold Listings 20 22 -909 83 66 2575

Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219

Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078

Avg Day on Market 376 239 5777 320 200 5963

CommercialIndustrial

New Listings 6 11 -4545 46 51 -980

Sold Listings 2 4 -50 8 13 -3846

Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720

Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420

Avg Day on Market 375 277 3562 308 192 6041

Multi-Family

New Listings 6 12 -50 15 31 -5161

Sold Listings 1 6 -8333 9 12 -25

Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431

Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575

Avg Day on Market 454 245 8505 284 183 5492

Total

New Listings 392 448 -1250 1792 1784 045

Sold Listings 256 258 077 895 850 529

Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117

Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390

Avg Day on Market 177 162 979 183 159 1517

Search Criteria

Date Start 412012 Date End 4302012

ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JUNE 2012 PREVIEW

4th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

6th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

8th FRBAR-1 3CE 900AM

13th AFFILIATE COMMITTEE 900AM

13-14th MEDIATION TRAINING 11CE 830-430PM

15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM

19th FINANCE COMMITTEE 1200PM

MLS TRAINING 100PM

20th PUBLIC RELATIONS COMMITTEE 930AM

MLS BOARD MEETING 1200PM

21st BOARD MEETING 1200PM

26th REALIST TRAINING 130PM

29th

DISTRICT 1 CONFERENCE

830AM-

400PM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

MLSEducation SUPRA

NewsletterWebsite Membership

Linda McNett

staffstjohnsrealtorsorg

MembershipWebsiteSUPRA

Committee SupportEducation

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

Page 21: MAY 2012 BOR FORWARD NEWSLETTER

M E M B E R B E N E F I T S

Page 21 V O L U M E 5 I S S U E 5

Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on

WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065

Page 22 B O R F O R W A R D

HomePro Inspections is your go-to source for agent liability reduction and customer peace of

mind Infrared technology separates the professionals from the pretenders in the home inspec-

tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade

Package Call for your 5 Star Inspection today ndash 904-268-8211

Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC

instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of

The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up

Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or

Amazoncom Book Wally for your next speaking event today

HomePro Inspections

is your best source for agent liability reduction and

client peace of mind Your clientrsquos one stop for

Environmental Testing (mold radon water lead paint meth

lab) Wind Mitigation Evaluations

Chinese Drywall Assessments Insurance Inspections

Energy Audits Home Inspections Termite Reports Construc-

tion Consultations Infrared Moisture Instruction

Investigations and More

904-268-8211

GoHomeProcom

stantly see the cost to operate that device

The OWL also gives you cost and consumption by day as

well as weekly monthly and annual costs This thing is

fast and fun And it makes it easy to choose how best to

save based on your exact consumption habits

When I brought the OWL into my office it was met with

mixed reactions For sure my staff is accustomed to my

frugal consumption habits but now with the OWL they

were able to see instantly the cost of every action And

the real savings of simply turning off what was not in use

The most profound discovery was Amie in my front office

discovering that the small space heater she was using

under her desk to warm her feet was consuming and

costing as much as the heat pump that heats the whole

office She has seen the ill of her ways and abandoned

the under desk space heater No doubt the computer

that was also under the desk is also grateful at the re-

moval of the space heater

There really is a positive return when you increase your

insulation upgrade your heat pump or install a solar wa-

ter heater - you bet there is The OWL will never make

your home more efficient BUT it will make YOU more

efficient And when you do make energy related up-

grades in your home you will reap even greater rewards

with the help of your own efficient behaviors

Want to easily and instantly manage your energy con-

sumption It all starts with measurement

(NOTE Ive become so impressed with the OWL that HomePro now offers it

for sale and well install it for free during an energy audit Call to book your

energy audit today 904-268-8211)

Therersquos an old adage that states ldquoYou cannot manage

what you do not measurerdquo

When it comes to lowering your electric bill measuring

your electric consumption is a fantastic way to reduce

your electric expense even without the expense of fancy

home improvement

Now you might make the argument that your electric

consumption is already being measured at the meter

While thatrsquos true you donrsquot see that consumption until

your bill arrives a month or more AFTER the consump-

tion has already happened Too late to manage that bill

all you can try to manage is how to pay the bill

But before you can easily manage your consumption

you must have an easy way to measure your consump-

tion And you must be able to see it happen as it hap-

pens You could stand and stare at your electric meter

while a friend or family meter switched items in your

home off and on But truth be told even an energy effi-

ciency nut like me will not work THAT hard

No what I wanted was something simple that would

make it a game to save energy and money

My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget

plugs directly into your wall outlet and then you plug the

device to be measured into the Kill-A-Watt-EZ After the

device being measured has been in use for a few hours

the Kill-A-Watt-EZ calculates the cost to run your device

on a per hour day week month and annual basis Kind

of fun and a great way to begin understanding what it

really costs to operate each item in your home

Using the Kill-A-Watt-EZ I discovered that television con-

sumed $5216 of electric per year and that my coffee

maker was costing me $257 each year Irsquove now meas-

ured most every piece of equipment in my home as well

as my office You can purchase your own Kill-A-Watt-EZ

for about $30 from many big box stores

I ultimately found it was taking a lot of time to get a

reading from the Kill-A-Watt-EZ plugged into each piece

of equipment in my home and office so I began the

search for an easier way to continually monitor my con-

sumption

Thatrsquos when I found The OWL The OWL is a wireless

monitor that shows how much electricity you are using

at any given instant (installs into your electrical panel)

As each item in your home switches on you can in-

Page 23 V O L U M E 5 I S S U E 5

A P R I L S T A T I S T I C S

St Aug amp St Johns Monthly Statistics Report

04012012-04302012

Compiled on May 2nd

Apr-12 Apr-11 41-302011 - 41-

302012 YTD 2012 YTD 2011 YTD 2011-12

Residential

New Listings 316 349 -945 1444 1398 329

Sold Listings 233 226 309 795 759 474

Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282

Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182

Avg Day on Market 157 150 508 167 155 778

Lots and Land

New Listings 63 76 -1710 286 304 -592

Sold Listings 20 22 -909 83 66 2575

Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219

Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078

Avg Day on Market 376 239 5777 320 200 5963

CommercialIndustrial

New Listings 6 11 -4545 46 51 -980

Sold Listings 2 4 -50 8 13 -3846

Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720

Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420

Avg Day on Market 375 277 3562 308 192 6041

Multi-Family

New Listings 6 12 -50 15 31 -5161

Sold Listings 1 6 -8333 9 12 -25

Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431

Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575

Avg Day on Market 454 245 8505 284 183 5492

Total

New Listings 392 448 -1250 1792 1784 045

Sold Listings 256 258 077 895 850 529

Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117

Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390

Avg Day on Market 177 162 979 183 159 1517

Search Criteria

Date Start 412012 Date End 4302012

ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JUNE 2012 PREVIEW

4th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

6th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

8th FRBAR-1 3CE 900AM

13th AFFILIATE COMMITTEE 900AM

13-14th MEDIATION TRAINING 11CE 830-430PM

15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM

19th FINANCE COMMITTEE 1200PM

MLS TRAINING 100PM

20th PUBLIC RELATIONS COMMITTEE 930AM

MLS BOARD MEETING 1200PM

21st BOARD MEETING 1200PM

26th REALIST TRAINING 130PM

29th

DISTRICT 1 CONFERENCE

830AM-

400PM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

MLSEducation SUPRA

NewsletterWebsite Membership

Linda McNett

staffstjohnsrealtorsorg

MembershipWebsiteSUPRA

Committee SupportEducation

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

Page 22: MAY 2012 BOR FORWARD NEWSLETTER

Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on

WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065

Page 22 B O R F O R W A R D

HomePro Inspections is your go-to source for agent liability reduction and customer peace of

mind Infrared technology separates the professionals from the pretenders in the home inspec-

tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade

Package Call for your 5 Star Inspection today ndash 904-268-8211

Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC

instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of

The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up

Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or

Amazoncom Book Wally for your next speaking event today

HomePro Inspections

is your best source for agent liability reduction and

client peace of mind Your clientrsquos one stop for

Environmental Testing (mold radon water lead paint meth

lab) Wind Mitigation Evaluations

Chinese Drywall Assessments Insurance Inspections

Energy Audits Home Inspections Termite Reports Construc-

tion Consultations Infrared Moisture Instruction

Investigations and More

904-268-8211

GoHomeProcom

stantly see the cost to operate that device

The OWL also gives you cost and consumption by day as

well as weekly monthly and annual costs This thing is

fast and fun And it makes it easy to choose how best to

save based on your exact consumption habits

When I brought the OWL into my office it was met with

mixed reactions For sure my staff is accustomed to my

frugal consumption habits but now with the OWL they

were able to see instantly the cost of every action And

the real savings of simply turning off what was not in use

The most profound discovery was Amie in my front office

discovering that the small space heater she was using

under her desk to warm her feet was consuming and

costing as much as the heat pump that heats the whole

office She has seen the ill of her ways and abandoned

the under desk space heater No doubt the computer

that was also under the desk is also grateful at the re-

moval of the space heater

There really is a positive return when you increase your

insulation upgrade your heat pump or install a solar wa-

ter heater - you bet there is The OWL will never make

your home more efficient BUT it will make YOU more

efficient And when you do make energy related up-

grades in your home you will reap even greater rewards

with the help of your own efficient behaviors

Want to easily and instantly manage your energy con-

sumption It all starts with measurement

(NOTE Ive become so impressed with the OWL that HomePro now offers it

for sale and well install it for free during an energy audit Call to book your

energy audit today 904-268-8211)

Therersquos an old adage that states ldquoYou cannot manage

what you do not measurerdquo

When it comes to lowering your electric bill measuring

your electric consumption is a fantastic way to reduce

your electric expense even without the expense of fancy

home improvement

Now you might make the argument that your electric

consumption is already being measured at the meter

While thatrsquos true you donrsquot see that consumption until

your bill arrives a month or more AFTER the consump-

tion has already happened Too late to manage that bill

all you can try to manage is how to pay the bill

But before you can easily manage your consumption

you must have an easy way to measure your consump-

tion And you must be able to see it happen as it hap-

pens You could stand and stare at your electric meter

while a friend or family meter switched items in your

home off and on But truth be told even an energy effi-

ciency nut like me will not work THAT hard

No what I wanted was something simple that would

make it a game to save energy and money

My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget

plugs directly into your wall outlet and then you plug the

device to be measured into the Kill-A-Watt-EZ After the

device being measured has been in use for a few hours

the Kill-A-Watt-EZ calculates the cost to run your device

on a per hour day week month and annual basis Kind

of fun and a great way to begin understanding what it

really costs to operate each item in your home

Using the Kill-A-Watt-EZ I discovered that television con-

sumed $5216 of electric per year and that my coffee

maker was costing me $257 each year Irsquove now meas-

ured most every piece of equipment in my home as well

as my office You can purchase your own Kill-A-Watt-EZ

for about $30 from many big box stores

I ultimately found it was taking a lot of time to get a

reading from the Kill-A-Watt-EZ plugged into each piece

of equipment in my home and office so I began the

search for an easier way to continually monitor my con-

sumption

Thatrsquos when I found The OWL The OWL is a wireless

monitor that shows how much electricity you are using

at any given instant (installs into your electrical panel)

As each item in your home switches on you can in-

Page 23 V O L U M E 5 I S S U E 5

A P R I L S T A T I S T I C S

St Aug amp St Johns Monthly Statistics Report

04012012-04302012

Compiled on May 2nd

Apr-12 Apr-11 41-302011 - 41-

302012 YTD 2012 YTD 2011 YTD 2011-12

Residential

New Listings 316 349 -945 1444 1398 329

Sold Listings 233 226 309 795 759 474

Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282

Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182

Avg Day on Market 157 150 508 167 155 778

Lots and Land

New Listings 63 76 -1710 286 304 -592

Sold Listings 20 22 -909 83 66 2575

Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219

Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078

Avg Day on Market 376 239 5777 320 200 5963

CommercialIndustrial

New Listings 6 11 -4545 46 51 -980

Sold Listings 2 4 -50 8 13 -3846

Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720

Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420

Avg Day on Market 375 277 3562 308 192 6041

Multi-Family

New Listings 6 12 -50 15 31 -5161

Sold Listings 1 6 -8333 9 12 -25

Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431

Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575

Avg Day on Market 454 245 8505 284 183 5492

Total

New Listings 392 448 -1250 1792 1784 045

Sold Listings 256 258 077 895 850 529

Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117

Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390

Avg Day on Market 177 162 979 183 159 1517

Search Criteria

Date Start 412012 Date End 4302012

ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JUNE 2012 PREVIEW

4th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

6th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

8th FRBAR-1 3CE 900AM

13th AFFILIATE COMMITTEE 900AM

13-14th MEDIATION TRAINING 11CE 830-430PM

15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM

19th FINANCE COMMITTEE 1200PM

MLS TRAINING 100PM

20th PUBLIC RELATIONS COMMITTEE 930AM

MLS BOARD MEETING 1200PM

21st BOARD MEETING 1200PM

26th REALIST TRAINING 130PM

29th

DISTRICT 1 CONFERENCE

830AM-

400PM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

MLSEducation SUPRA

NewsletterWebsite Membership

Linda McNett

staffstjohnsrealtorsorg

MembershipWebsiteSUPRA

Committee SupportEducation

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

Page 23: MAY 2012 BOR FORWARD NEWSLETTER

Page 23 V O L U M E 5 I S S U E 5

A P R I L S T A T I S T I C S

St Aug amp St Johns Monthly Statistics Report

04012012-04302012

Compiled on May 2nd

Apr-12 Apr-11 41-302011 - 41-

302012 YTD 2012 YTD 2011 YTD 2011-12

Residential

New Listings 316 349 -945 1444 1398 329

Sold Listings 233 226 309 795 759 474

Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282

Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182

Avg Day on Market 157 150 508 167 155 778

Lots and Land

New Listings 63 76 -1710 286 304 -592

Sold Listings 20 22 -909 83 66 2575

Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219

Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078

Avg Day on Market 376 239 5777 320 200 5963

CommercialIndustrial

New Listings 6 11 -4545 46 51 -980

Sold Listings 2 4 -50 8 13 -3846

Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720

Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420

Avg Day on Market 375 277 3562 308 192 6041

Multi-Family

New Listings 6 12 -50 15 31 -5161

Sold Listings 1 6 -8333 9 12 -25

Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431

Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575

Avg Day on Market 454 245 8505 284 183 5492

Total

New Listings 392 448 -1250 1792 1784 045

Sold Listings 256 258 077 895 850 529

Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117

Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390

Avg Day on Market 177 162 979 183 159 1517

Search Criteria

Date Start 412012 Date End 4302012

ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JUNE 2012 PREVIEW

4th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

6th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

8th FRBAR-1 3CE 900AM

13th AFFILIATE COMMITTEE 900AM

13-14th MEDIATION TRAINING 11CE 830-430PM

15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM

19th FINANCE COMMITTEE 1200PM

MLS TRAINING 100PM

20th PUBLIC RELATIONS COMMITTEE 930AM

MLS BOARD MEETING 1200PM

21st BOARD MEETING 1200PM

26th REALIST TRAINING 130PM

29th

DISTRICT 1 CONFERENCE

830AM-

400PM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

MLSEducation SUPRA

NewsletterWebsite Membership

Linda McNett

staffstjohnsrealtorsorg

MembershipWebsiteSUPRA

Committee SupportEducation

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg

Page 24: MAY 2012 BOR FORWARD NEWSLETTER

S T A U G U S T I N E amp S T J O H N S

C O U N T Y B O A R D O F R E A L T O R S reg

Page 24

JUNE 2012 PREVIEW

4th EDUCATION COMMITTEE 900AM

RPAC COMMITTEE 1200PM

6th COMMERCIAL COMMITTEE 830AM

TECHNOLOGY COMMITTEE 930AM

8th FRBAR-1 3CE 900AM

13th AFFILIATE COMMITTEE 900AM

13-14th MEDIATION TRAINING 11CE 830-430PM

15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM

19th FINANCE COMMITTEE 1200PM

MLS TRAINING 100PM

20th PUBLIC RELATIONS COMMITTEE 930AM

MLS BOARD MEETING 1200PM

21st BOARD MEETING 1200PM

26th REALIST TRAINING 130PM

29th

DISTRICT 1 CONFERENCE

830AM-

400PM

Phone 904-829-8738

Fax 904-823-9512

C O N T A C T I N F O R M A T I O N

Board Office Staff

Victor J Raymos RCE

aestjohnsrealtorsorg

Association Executive

Professional Standards

Sharon Lainhart

memberstjohnsrealtorsorg

Membership and Finance

Lise Hays

educationstjohnsrealtorsorg

MLSEducation SUPRA

NewsletterWebsite Membership

Linda McNett

staffstjohnsrealtorsorg

MembershipWebsiteSUPRA

Committee SupportEducation

Just like the Board of REALTORSreg is your

Board this is YOUR newsletter We canrsquot

do this without you

B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M

1789 Lakeside Avenue

St Augustine FL 32084

IMPORTANT CONTACT INFORMATION

National Association

of REALTORSmdash

wwwrealtororg

1-800-874-6500

NAR Member

Benefits Programmdash

800-NAR-5233

wwwREALTORorgRealtorBenefits

REALTORCOMmdash 800-878-4166

INNOVIA (MLS) Supportmdash

800-334-0831

FORMSimplicitymdash 407-587-1450

SUPRA Supportmdash877-699-6787

FloridaRealtorsndash

wwwfloridarealtorsorg

Tech Hotlinemdash

407-587-1450

Legal Hotlinemdash

407-438-1409

FR Event Registrationmdash

800-669-4327

FR Orlandomdash407-438-1400

FR Tallahasseemdash850-224-1400

RPACmdash850-224-1400

supportfloridarealtorsorg