may 2012 bor forward newsletter
DESCRIPTION
ST AUGUSTINE & ST JOHNS COUNTY BOARD OF REALTORS AND MULTIPLE LISTING SERICE, INC. MAY 2012 BOR FORWARD NEWSLETTERTRANSCRIPT
ST
A
UG
US
TI
NE
amp S
T J
OH
NS
C
OU
NT
Y
B
OA
RD
O
F R
EA
LT
OR
Sreg
M A Y 2 0 1 2
VOLUME 5 ISSUE 5
B O R F O R W A R D
I N S I D E T H I S I S S U E
Officers amp Directors 2
Calendar 3
REALTORAffiliate 4
New Members 5
May Events 6-7
Builder Council News 8
Go Green 9
Tech Tip 10
Mediation Training 11
NAR Article 12
SAFE Article 13
Make it Bake it Sew it
Grow it Auction Pictures
14-17
2012 Hurricane Season 18-19
Make it Bake it Sew it
Grow it Auction
19
Member Information 20
Member Benefits
21
Wally Conway 22
Monthly Statistics 23
June Preview
Staff Contact
Information
24
BOR PUBLIC WEBSITE wwwstjohnsrealtorscom
Page 2 B O R F O R W A R D
BOARD OF REALTORSreg
Roy Barnes Jr PRESIDENT St Augustine Realty (O) 824-3331 (F) 825-2685 (C ) 669-1430 rbarnes4bellsouthnet Andrew Birchall PRESIDENT-ELECT St Augustine Realty (O) 824-3331 (F) 825-2685 (C ) 392-3362 andrewbirchallbellsouthnet Winston Burrell - SECRETARY Coldwell Banker Premier Properties (O) 471-4204 (F) 471-4216 (C ) 669-6585 winstonburrellcoldwellbankercom
Gene Johnson ndash TREASURER Watson Realty (US1) O) 797-8600 (F) 797-8606 (C ) 710-1090
teamjohnsonwatsonrealtycorpcom
DIRECTORS Roberta Odom (1)
ReMax 100 Realty (O) 461-9500 (F) 461-9501 (C ) 466-0114
propertybybertaaolcom Edward Paucek (1) Moses Creek Realty (C ) 669-6422 blackstargroupcomcastnet Bill Thew (1) Olde Carriage Realty (O) 824-4500 (F) 824-6866(C ) 347-6736 billthewbellsouthnet
Gayle Logan (2) Watson Realty (A1A)
(O) 461-9066 (F) 461-9925 (C) 669-2778
gmloganaugcom
Judi Schuyler (2) Coldwell Banker Premier Properties (O) 471-4204 (F) 471-4216 (C ) 669-0788
judisevenbellsouthnet
Sean Hess (2)
St Augustine Team Realty
(O) 825-0099 (F) 513-9264 (C ) 386-8327
seanseanhesscom
Chuck Pacetti PAST-PRESIDENT Homestar Pacetti Realty (O) 827-0600 (F) 819-9907 (C ) 669-5000 chuckpacetticomcastnet Dirk Schroeder Ex-Officio
Century 21- St Augustine Properties
(O) 797-6000 (F) 797-7963 (C ) 540-2360
c21staugaolcom
Victor J Raymos Ex-officio
(O) 829-8738 (F) 823-9512 (C) 505-220-8683
aestjohnsrealtorsorg
MULTIPLE LISTING SERVICE INC Dirk Schroeder PRESIDENT Century 21- St Augustine Properties (O) 797-6000 (F) 797-7963 (C ) 540-2360 c21staugaolcom Katherine Delaney PRESIDENT- ELECT Watson Realty (US1) (O) 797-8600 (F) 797-8606 (C ) 669-2115 Kdelaney13bellsouthnet Robert West ndash SECRETARY Coldwell Banker Premier Properties (O) 471-4204 (F) 471-4216 (C ) 814-2006 robthepremierpropertiescom Ian Edmonson PA - TREASURER Edmonson amp Associates Real Estate Inc (O) 827-0722 (F) 638-4746 (C) 315-0997 ianedmonsonassoccom
DIRECTORS Ron Barry (1)
St Augustine Team Realty (O) 825-0099 (F) 513-9264 (C ) 501-2424
realestatebyronaolcom Paula Silberberg (1) Watson Realty (A1A) (O) 461-9066 (F) 461-9925 (C ) 687-8803 psilberbergwatsonrealtycorpcom Gail Jones (2) St Augustine Realty (O) 824-3331 (F) 825-2685 (C ) 501-7444 gjones4bellsouthnet
Ann King (2) Prudential Network Realty (O) 827-0722 (F) 638-4746 (C) 806-3865
annkingprunetcom
Andrew Birchall PAST PRESIDENT
St Augustine Realty
(O) 824-3331 (F) 825-2685 (C ) 392-3362
andrewbirchallbellsouthnet
Roy Barnes Jr Ex-Officio St Augustine Realty (O) 824-3331 (F) 825-2685 (C ) 669-1430 rbarnes4bellsouthnet Victor J Raymos Ex-officio
(O) 829-8738 (F) 823-9512 (C) 505-2208683
aestjohnsrealtorsorg
2012 ST AUGUSTINE amp ST JOHNS COUNTY BOARD OF REALTORSreg
AND MULTIPLE LISTING SERVICE INCBOARD OFFICERS amp DIRECTORS
Page 3 V O L U M E 5 I S S U E 5
S C H E D U L E O F E V E N T S
1stmdash RPAC Committee 12pm
2ndmdashCommercial Committee
830am
Technology Committee
930am
4thmdashCode of Ethics 3CE 9am
7thmdashEducation Committee
9am
8thmdash RPAC Committee 12pm
9thmdash Affiliate Committee
9am
11thmdashAfter the Contract
9am-4pm
15thmdashMLS Training 1pm
16thmdashPublic Relations
Committee 930am
17thmdashListing Agreement 9am
18thmdashFinance 12pm
23rdmdashMLS Board Meeting
12pm
24thmdashVacant Land 9am
Board Meeting 12pm
25thmdashBoard
Orientation 9am
28thmdashCLOSED IN
OBSERVANCE OF
MEMORIAL DAY
29thmdashInnoVia 2 130pm
30thmdashMobile Hookups User
Group 930am
31stmdashiCE Webinar ldquoConflict
Resolution for Realtorsrdquo 3CE
9am
Sun Mon Tue Wed Thu Fri Sat
1 2 3
4 5
6
Full Moon
7 8
9 10 11 12
Nurses Day
13
14
15
16
17 18 19
20
21 22
23 24
25 26
27
28
29 30 31
MAY 2012
Birthstone Emerald Flower Lily-of-the-Valley and Hawthorne
Astrological Signs Taurus April 20 - May 20 Gemini May 21 - June 20
Real success
is finding
your
lifework in
the work
that
you love
R E A L T O R reg S P O T L I G H T ndash J E F F M E T C A L F
W A T S O N - U S 1
A F F I L I A T E S P O T L I G H T ndash M I C K D O L A N
A M E R I C A N H O M E W A R R A N T Y
Page 4 B O R F O R W A R D
new hometown of St Augustine took him to many places and allowed him to meet many amazing people After seeing what forty of the fifty states have to offer hes made his decision This is the place to call home Jeff has been active in the Boy Scouts of America since 1998 and is currently a Unit Commissioner in charge of supervising 3 troops locally He has also volunteered with the Civil Air Patrol by providing Emergency Locator Transmitter training to the cadets responsible for locating downed aircraft in the event of an emergency During his downtime he enjoys flying recreationally riding motorcycles playing guitar amp piano and exploring beachfront towns with his girlfriend Ashleigh and their rescued American Bulldog Dexter Jeff looks forward to a long successful career in real estate with Mr Watson and his whole team behind him every step of the way
He can be reached by email at JeffRealty2Realitycom or by phone at (904)495-0115
Jeff Metcalf has dreamt of a career in real estate for the last ten years He finally made that dream a reality by attending the Watson School of Real Estate in August of 2011 and obtaining his Florida Real Estate License in October of the same year He joined the Watson Realty Corp family immediately after and is currently a Sales Associate under Dianne Pittman at the Watson Realty Corp office located at 3505 US 1 South in St Augustine FL Jeff is very good at spreading the word about the history and natural beauty in this part of the state but he hasnt always been lucky enough to call Florida his home He grew up in a small town just outside of Chicago Illinois After obtaining his pilots license at Southern Illinois Universitys Flight School in Carbondale Illinois he joined the United States Air Force and was relocated to Oklahoma City Oklahoma When he got out of the Air Force he decided to fulfill one of his lifelong dreams of living in Florida He has now been a resident of this great state for over 6 years and he can honestly say he will never leave The road he traveled on his way to his
The St Augustine and St Johns Board of
Realtors has an incredible group of
affiliates For the month of May we are
going to acknowledge the only home
warranty member First American
Home Warranty ndash Mick Dolan
Do you remember Cabbage Patch Kids
Magnum PI or when stamps were 20
cents This would be around the year
1984 This is also the first year First
American Home Warranty came out
with their first product This segment
of First American with experience
dating back to 1889 has evolved into
the most financially stable home
warranty in the industry
Why Buy a Home Warranty A home
warranty helps protect your
investment while you enjoy your
home While a home warranty cannot
prevent systems and appliances from
failing it can save you money on
costly covered repairs and
replacements
If you would like to learn more call
on your local representative
Mick Dolan Mobile 904-718-3685
Email mdolanfirstamcom
Mick is in his third year with First
American and would be happy to
answer any of your questions and
place orders Keep in mind existing
homes including rental properties
can add coverage any time as well
Jeff Metcalf
Making Realty a
Reality
Mick Dolan
Northeast Florida Area
Manager
Mobile Phone (904) 718-3685
mdolanfirstamcom
Page 5 V O L U M E 5 I S S U E 5
M A R C H N E W M E M B E R S
TERESA R RUEN REMAX 100
Join Date 03012012 (Primary BORPrimary MLS)
RICHARD WHITE EDMONSON REAL ESTATE amp ASSOC
Join Date 03012012 (Primary BORPrimary MLS)
MARYANN BAETZ REMAX COAST 2 COAST
Join Date 03052012 (Primary BORPrimary MLS)
KAREN MORAN ENDLESS SUMMER REALTY
Join Date 03072012 (Primary BORPrimary MLS)
MARGARET A MILLER (MAGGIE) FLORIDA HOMES REALTY amp MORTGAGE
Join Date 03122012 (Primary BORPrimary MLS)
JEFF WILDERS ACTION HEATING amp AIR CONDITIONING
Join Date 03142012 (Affiliate)
PATTI STOVER ACTION HEATING amp AIR CONDITIONING
Join Date 03142012 (Affiliate)
ROBIN WILSON ROBIN WILSON INSURANCE COMP
Join Date 03202012 (Affiliate)
TAFIE LOMBARD ROBIN WILSON INSURANCE COMP
Join Date 03202012 (Affiliate)
ROBERT J STEINER EDMONSON amp ASSOCIATES REAL EST
Join Date 03212012 (Primary BORPrimary MLS)
J U N E E V E N T S I N S T A U G U S T I N E
Page 6 B O R F O R W A R D
Changing of the Guard Saturday Night Nightly changing of the guard in St Augustine a Spanish military
tradition will be re-enacted at 7pm each Saturday through Sept 3 in front of the Government House in the
Plaza de la Constitution
First Friday ArtWalk (Every Month 2012) - Self-guided walking tour of numerous art galleries 5p-9p (904)
829-0065 visit staugustinegalleriescom
(Jun 2) Drakes Raid Conducted by the Historic Florida Militia the re-enactment provides an up-close look
at what it was like for St Augustine residents to defend their city against overwhelming odds On June 2nd
2012 in the 26th reenactment of Sir Francis Drakersquos Raid on old San Agustiacuten During the day (June 4th) a
16th century-style military encampment will be open to the public at the Fountain of Youth Park and will play
host to drills demonstrations and living history interpretation from 1000 AM to 500 PM The reenact-
ment of the sacking and burning of the town will commence Saturday evening at 700 PM in the old city
beginning at the Old City Gates and ending in the Plaza This military display is intended to symbolically
commemorate the temporary abandonment of the city of St Augustine by Spanish colonial forces After
the town was looted and burned by Drakersquos men the Spanish returned to rebuild upon the same streets
you walk on today
(Jun 2) The 14th annual Every Womanrsquos Arts amp Crafts Summer festival will be from 10 am to 5 pm at the
St Johns County Ocean Pier Pavilion 350 A1A Beach Blvd St Augustine Beach A call for arts and crafts
handmade by women of all ages is open
Go to wwweverywomansartcom or call LaDonna Eastman event organizer at 669-2260 The event will
feature paintings ceramics pottery crochet embroidery candles soaps textiles handbags photography
and more The free event is open to the public with limited parking available in the pier parking lot
(Jun 7) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attend-
ing are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Bob amp
Jolinersquos Friends of Mine Band Info (904)825-1004 Concert in the Plaza
(Jun 8) ZZ Top Gretchen Wilson and 3 Doors Down Perform at St Augustine Amphitheatre June 8 2012
630pm Enjoy a lively performance by legendary rockers ZZ Top Known for their trademark chest length
beards and sunglasses and tunes like Cheap Sunglasses and Sharp Dressed Man ZZ Top will be joined by
3 Doors Down and Grammy award winning country artist Gretchen Wilson
The performance will take place at 630 pm at the St Augustine Amphitheatre located at 1640 A1A in St
Augustine Tickets range from $4950 to $12450
(Jun 14-17) King Buster Classic More than 400 boats participate in the premiere Southern Kingfish com-
petition of the year St Augustine Municipal Marina located at Avenida Menendez and the Bridge of Lions
Info (904)280-4622 Kingbuster 400
Page 7 V O L U M E 5 I S S U E 5
(Jun 14) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending
are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Big Pineapple
Info (904)825-1004 Concert in the Plaza
(June 17) Fathers Day Weekend Treat Dad to a Golf and Romantic BampB Getaway
(Jun 21) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending
are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Mid-Life Crisis
Info (904)825-1004 Concert in the Plaza
(Jun 24) Marineland Kayaking Tours Have fun and learn about the coastal environment while paddling through the most unique setting for kayaking in Northeast Florida -- Marineland Dolphin Adventure This kayak trip is perfectly timed with the tides to ensure hours of relaxing exploration making kayaking accessible for ages 6 and up (Call for times) This eco-educational experience is made possible through partnerships between Ripple Effect Ecotours Marineland and UFs Whitney Laboratory for Marine Bioscience Location Marineland - Whitney Lab Docks Hours Call to check for times based on tides Admission $55 per person
includes free admission to the Marineland Dolphin Adventure
(Jun 25-26) Greek Landing Day Festival Sponsored by St Photios Natl Greek Orthodox Shrine Celebrate the
arrival of the first colony of Greeks in N America (904)829-8205 Greek Landing Day Festival
(Jun 28) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending
are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Lightly Salted
Info (904)825-1004 Concert in the Plaza
(Jun 29) Ringo Starr and His All Starr Band Perform at St Augustine Amphitheatre June 29 2012 7pm
Ringo Starr and his All Starr Band will return to the stage at St Augustine Amphitheatre New to the All Starrs
are Steve Lukather (Toto) and Gregg Rolie (Santana amp Journey) who will join All Starr alumni Richard Page
Todd Rundgren Mark Rivera and Gregg Bissonette The performance will include a jukebox worth of All Starr
hits such as Rosanna Broken Wings Hello Itrsquos Me Black Magic Woman v and from Starrrsquos just released
17th solo record Ringo 2012 (Hip-OUme) The performance will start at 7pm Tickets are $29 $49 $64
$79 and $124 The St Augustine Amphitheatre is located at 1640 A1A in St Augustine
J U N E E V E N T S I N S T A U G U S T I N E
S T J O H N S B U I L D E R S C O U N C I L
Page 8 B O R F O R W A R D
wwwstjohnsbuilderscouncilcom
Ed amp Ellie Paucek enjoying the weigh-in
2012 St Johns Builders Council 4th Annual Fishing Tournament
The St Johns Builders Council held their 4th Annual Fishing Tournament benefiting Habitat
for Humanity on April 14th at the Northeast Florida Marlin Association at Camachee Cove
30 boats launched to compete for the heaviest Redfish Trout and Flounder
SJBC would like to thank all the Captainrsquos Anglers Sponsors and volunteers that participated to make their fishing tournament a success
WINNING FISH ndash ANGLERS
R E D F I S H
$500 - 1ST Place - Allen Rash ndash Ferguson Enterprises
$300 - 2nd Place - Doug Wenzel ndash Bonded Builders Home Warranty
$200 - 3rd Place - Jeff Ferguson ndash Drees Homes
T R O U T
$500 - 1st Place ndash Mike Jenkins ndash Jenkins Heating amp Air Team 1
$300 - 2nd Place ndash Dustin Wickham ndash Jenkins Heating amp Air Team 2
$200 - 3rd Place ndash David Higdon ndash David Higdon Concrete
F L O U N D E R
$500 - 1st Place ndash David Liebowitz ndash Climate Masters Heating amp Air
$300 - 2nd Place ndash Dennis Ginder ndash Landon Homes
$200 - 3rd Place ndash Ferguson Enterprises ndash Mandy Bouton
T R I P L E C H A L L E N G E ndash B O A T T O T A L H E A V I E S T W E I G H T O F A L L 3 C A T E G O R I E S
$1000 - 1ST Place ndash Landon Homes ndash Captain Rob Bennett
$600 - 2nd Place ndash Panel-Tek ndash Captain Larry Miniard
Bringing in the fish Preparing the smoked pork and ribs Nice fish
Jenkins Heating and Air
HERE COMES THE SUN
Repetition is the key to under-
standing - which is why we are re-
minding you to protect yourself
from excessive exposure to the
ultraviolet rays (UV) of the sun Ex-
posure to UV radiation has increased over the years due to
the depletion of the ozone layer a naturally-occurring gas
that filters the suns UV radiation For some people overex-
posure to UV rays can lead to skin cancer cataracts and
weakened immune systems To protect against sun-related
damage follow these rules
Wear those shades Sunglasses that provide 99-
100 of UVA and UVB protection greatly reduce
sun exposure that can lead to cataracts and other
eye damage Be sure to check the label when buy-
ing sunglasses to make sure they have proper UV
protection
Lather on the sunscreen Use a sunscreen with
Sun Protection Factor (SPF) of at least 15 Apply it
liberally to all exposed areas of your body particu-
larly your ears face back and neck Reapply every
2 hours when working playing or exercising out-
doors even waterproof sunscreen can come off
when you towel off sweat or water
Listen to the weather reports The UV Index devel-
oped by the National Weather Service and the Envi-
ronmental Protection Agency provides a forecast
of the expected risk of overexposure to the sun and
indicates the degree of caution that you should
take when working playing or exercising outdoors
Weather predictions in print and broadcast media
announce the UV Index daily
Stay clear of the midday sun as much as possi-
ble The suns UV rays are strongest between 10
am and 4 pm If youre spending the day at the
beach take refuge under a beach umbrella during
those hours when the suns rays are most intense
Dress Up Wear light long-sleeved shirts and ankle-
length pants if youre going to be out in the sun for
long periods of time and youd rather not wear sun-
screen A wide brimmed hat will shade your face
neck ears and eyes
Making Fleas Flee amp
Ticks Take Off
Every spring and summer fleas and ticks cause misery to people and animals On pets they can spread disease and para-sitic infections Then once theyre bored with frolicking in fur they may decide to
feast on you Ouch
How do you get rid of them - without harming your pet your
family or the planet Here are some tips
Most commercial flea and tick sprays contain
carbaryl which works by attacking pests nerv-
ous systems But carbaryl also can harm devel-
oping fetuses in both animals and humans
Fortunately there are less-toxic alternatives
For example some pesticides contain pyrethrin
a natural ingredient made from chrysanthe-
mums It works just as well though it still should
be used with care
Many pesticides dont affect insects eggs and
larvae which represent 95 of the flea popula-
tion That may require a kind of pesticide called
a growth regulator They keep eggs from
becoming adults
Another way to keep fleas off pets is to add gar-
lic and brewers yeast to pets meals which
makes pets taste bad to bugs Many such prod-
ucts are sold in pet supply stores But pets may
need to take these remedies for several weeks
before they work
Dont overlook the basics Keep your pet
clean Use a fine-toothed flea comb on your pet
to remove existing fleas And dont forget to dust
and vacuum regularly Fleas simply hate clean
homes
(NOT SO FUN) FACT For every flea found on your pet there
may be as many as 100 more lurking nearby
Page 9 V O L U M E 5 I S S U E 5
G O G R E E N S P R I N G T I P S
You do a lot of work to drive traffic to your Web site Blogging social media SEO pay-
per-click ads postcard campaigns drip messaging hellip all of that can be overwhelming
and some of those things can take up a fair amount of your time and money
The biggest problem with that investment is this Many visitors who land on your site
once via those methods never come back Well now therersquos a way where you can
follow up with your site visitors to remind them of your services and even qualify
those leads as you do so The amazing thing is itrsquos very easy to do and costs far less
than you think
How Retargeting Works
Humans are creatures of habit We seek information using certain guidelines or pa-
rameters And when there is something wersquore interested in we tend to notice things
that relate to that item more readily So letrsquos say that yoursquore considering buying a
house You search for information on the Web using some term like ldquobuying a home in
______rdquo (fill in the blank with a geographic location) You get a list of real estate Web
sites and will probably click on the first few before wondering what other resources
you can find and try a different search perhaps ending up on say Realtorcom
Now consider this Yoursquore starting to search around the Web with that phrase when
you suddenly see an online ad offering a custom luxury tour of a neighborhood you
were just considering or perhaps the ability to get greater details on a house you were
interested in Coincidence Nope Retargeting
Because of your cookies search engines can track every single place you visit on the
Internet Google also has a vast network of advertisers and they get paid only when
someone clicks on one of those ads So by combining these two pieces of information
Google has the ability to present specific ads to select people who have already shown
an interest in that particular service or product thus increasing the likelihood the
audience will click through You can leverage this for your site and business by devel-
oping targeted ads that present tempting offers to entice the lead to return and en-
gage with you
Implementing a Retargeting Campaign
Firstly you need to understand there are two different ways you can garner an audi-
ence for retargeting The strongest by far is building your own list This happens over
time as people visit your site and are naturally tracked by their cookies In this situa-
tion you already know not only that theyrsquore generally interested in real estate but also
that there are specific kinds of properties they want
The second way is to use a ldquopreset audiencerdquo which goes by established preferences
based on browsing history mdash for example Web users who like horses mdash in a certain
geographic region as well as an expressed an interest in real estate This second
method is not quite as accurate as the first but it does allow you to get started right
away
Next step is to develop your ads You must have a variety of them because if your
audience sees the same thing getting shoved in their faces over and over again
theyrsquore going to be more irritated than persuaded A templated ad builder is available
or you can have a designer customize and upload them By the way ever notice that
ads are different sizes at different places on some Web pages One may be a banner
across the page another a little box in the corner and so on Yoursquoll need to have your
ads created in all these sizes because Google will select ads that fit the available
space
You can control all aspects of your ads including your budget the number of impres-
sions the campaignrsquos termination point and so on You can set your ads to display
according to certain keywords or even specific Web sites You can even control what
they see when they get to your site which means you can motivate them immediately
For example here is Progressive Insur-
ancersquos general site
Obviously you see navigation multiple offers and all kinds of additional information
Now look at what we get after clicking on a retargeted ad
No navigation no offers One purpose and one purpose only Follow the three
easy steps Note also that the box she is holding says ldquoAutordquo on it because I
searched using the keywords ldquocar insurancerdquo I repeated this exercise using
ldquohouse insurancerdquo and in the image she was holding two stacked boxes you
guessed it mdash one labeled ldquoHomeownersrdquo and the second ldquoAutordquo So you can very
simply drop your retargeted lead directly on the landing page for the offer you
present Donrsquot make them think about it
After launching you will want the ads to run for a couple of months until you
saturate your market then swap them out It can still be the same offer mind
you mdash just a different way of presenting it For example you may start out with an
ad offering a ldquoNo Commitment CMArdquo then go to ldquoSee Recent Sales in Your
Neighborhoodrdquo then swap to ldquoCheck Out Detailed Market Datardquo
Home Much Does Retargeting Cost
So you can follow up with warm leads on a consistent basis over a long period of
time with a single effort of setting up a couple of ads This has got to be yet an-
other major investment right Actually it costs less than the standard PPC cam-
paign
To determine the cost of an ad you have to balance the per-click payment
against its quality score On the basic level Google determines the quality score
by the number of times a given ad is displayed (an impression) and the number
of people who respond to it If the ad has too low a quality score Google will shut
it down because the ad is not making money On the other hand if people are
clicking through but still not engaging itrsquos not worth any amount of money yoursquore
paying and you need to revise the ad
Now letrsquos look at a return on investment Studies show it takes an average of
seven touches for someone to engage with a site If you are paying $4 per click
to get a visitor to your site using PPC ads but only two out of 100 visitors actually
engage with your site thatrsquos $392 lost Now if you can pay a fraction of that to
retarget those other 98 visitors over a period of weeks or months you vastly
increase your exposure and the chances of those warm leads returning thereby
increasing your return on the initial investment
In the end retargeting comes out looking better Standard PPC is triggered by
keyword searches which give you a ldquobest guessrdquo but donrsquot necessarily identify
any specific need On the other hand retargeting is based in the actual content
the user elects to view which is a far more accurate gauge So Google charges
less based on the likelihood being much higher of someone clicking on a retar-
geted ad versus a generalized PPC ad
Best Practices for Successful Retargeted Ads
As always there are a few guidelines you should follow when creating and
launching your campaign
Make sure your ad shows on related sites A guy shopping for lingerie for his
wife on Victoriarsquos Secretrsquos site is not thinking about real estate Donrsquot waste your
time and money displaying your ad to him Be sure your keywords are specific
enough that only sites related to real estate are used
Donrsquot make it easy for your competition Donrsquot show paid ads on your blog or
site You cannot control what ads Google shows on your site and it would be
mighty embarrassing to have a competitor stealing your leads
Follow good marketing practices As always your ads should focus on benefits
first and foremost mdash have big headlines and a strong call to action
Give rsquoem what they want Few things are more frustrating to a visitor than hav-
ing to search for the promised information If your ad offers a specific product or
service make sure the link takes them directly there not to your home page The
whole point of this is to channel them into your ldquoclick funnelrdquo
Although some companies have been using retargeting for quite some time it is
becoming more prevalent When used strategically and judiciously this long-term
method of marketing to potential online clients has shown itself to have real
potential Go here to find out more about how to get started
T E C H N O L O G Y C O M M I T T E E ldquo T E C H T I P rdquo
R E T A R G E T S I T E V I S I T O R S T O C O N V E R T L E A D S
Page 10 B O R F O R W A R D
Page 11 V O L U M E 5 I S S U E 5
Page 12 N E W S L E T T E R T I T L E
Page 13 V O L U M E 5 I S S U E 5
A N D R E W W O O T E N S A F E A R T I C L E
REALTORreg Safety for 2012
For the remainder of this year (with the exception of extenuating circumstances) we will focus our newsletters on tips from our 2012 REALTOR
reg Safety Guide The 2012 REALTOR
reg Safety Guide will be coming to you soon at no charge
We are currently in process of updating the information and format
This newsletter is going to focus on the state of our industry today This information is not meant to scare you but to in-form you so you can better prepare yourself and become more aware as you go about doing the everyday tasks of your job
Current REALTORreg Crime Statistics
There were eleven confirmed real estate murders in 2011 With attacks rapes murders and suicides 2011 was the most violent year in the real estate industry
In 2011
The majority of attacks on real estate professionals occurred in the afternoons on Thursday or Friday
Nearly 30 of attack victims were men
Most attacks did not occur inside major metro areas
Guns were used roughly 50 of the time in attacks
Robbery was the intention going into the attack but frequently resulted in a shooting
Unfortunately there is no face of a standard victim no face of a standard attacker and no common theme between many attacks The only common threads between these attacks are (1) there is no common thread everyone is equally vulnerable and (2) many lives have been altered as people have lost loved ones or have been attacked
Safety First Due to our frequent contact with unfamiliar people in private locations real estate profes-sionals face more on-the-job risks than many other business professionals One way to avoid a potential attack before it happens is to trust your instincts Your intuition combined with your common sense can help get you out of trouble For example you are working an open house and a person enters
We are all busy and preoccupied with work family and friends But dont let our busyness keep us from staying safe By following some simple techniques and taking time to stop and look around we can drastically decrease the chances of becoming victims For more tips tools and information please visit the resource page on our website wwwjustbesafecom
Page 14 B O R F O R W A R D
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Page 15 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Right
Roy O Barnes Jr
Board President
presents John Bailey
with the Realtor
Emeritus Award
Left
Maria Gelinas introduces
RMG Mortgagehellip
Rod Gelinas Owner
Bernardo Rojas amp
Casey Marshall
Page 16 B O R F O R W A R D
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
The Pledge of Allegiance
Recognizing Committee Members
Victor J Raymosmdash AECEO
Victor J Raymos addressing the Members
Roy O Barnes Jr Board President
Terry Pacettindash Auctioneer Extraordinaire
Diane Vespucci lending a helping hand
Linda McNett amp Joan Scop selling Board cookbooks
Page 17 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Sara Gross Florida Realtors-Public Policy amp
Victor J Raymos AECEO
Standing Deborah Link Seymoine Schmidt amp Bill Crosby
Seated Rob West amp Ted Smith
Judi Schuyler amp Marjorie Taylor
Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci
Gayle Logan Roberta Odom amp Carol Tunis
Tracy Glochau
Janine Rinderknecht
amp Dave Hall
2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E
Page 18 B O R F O R W A R D
Before a Hurricane Is Out There
Create a written emergency preparedness and action plan for your family and business
Visit your insurance agent now Review insurance coverage for your home and business
and the contents Determine your flood insurance eligibility - homeowners insurance
typically does not cover flood damage
Buy plywood or shutters for protecting windows Trim trees to lessen flying debris
Find out if you live in a hurricane evacuation zone by contacting your local emergency
management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or
if you live in a high-rise building
Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you
can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets
Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-
hood if you cannot return home
Test emergency equipment such as generators and flashlights
Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage
Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you
wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable
Hurricane Survival Kit
Essential Items
During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the
roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely
self-sufficient during that period
Here are some of the most critical supplies to have on hand well before a hurricane threatens
At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)
Non-perishable food
Formula diapers and other baby supplies
Manual can opener
First aid kit
Prescription and non-prescription medicines
Toiletries
Cell phones and battery-powered cell phone chargers
Battery-powered radios and flashlights
Plenty of batteries
Extra cash
Blankets sleeping bags books and games (especially if evacuating)
Page 19 B O R F O R W A R D
Take Action
When a Hurricane Threatens
Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-
fected by the storm about your whereabouts
No later than when a watch is issued
Fill vehicles with gas
Get extra cash
Fill prescriptions
For mobile homes secure tie-downs and prepare to evacuate when ordered
Bring in loose objects from outside
Prepare to secure all windows with shutters or plywood
No later than when a warning is issued
Secure all windows with shutters or plywood
Place valuables and important papers in a waterproof container and store on highest floor of home
If you are told to evacuate
Follow all instructions from local officials and leave immediately when told to do so
Bring emergency supplies listed above
Bring copies of important papers such as insurance policies and list and photos of your homersquos contents
Bring blankets sleeping bags books and games
Unplug appliances turn off electricity and main water valve
Lock windows and doors of your home
Go
If you are not told to evacuate
Stay at home Leave the roads available for those who must evacuate
Clean bathtub with bleach fill with water for washing and flushing (not drinking)
Set fridge to maximum cold and keep closed
Turn off utilities if told to do so by local officials
During a Hurricane
Go to an interior room on the lowest level of the structure in which yoursquore taking shelter
Stay away from windows and doors even though theyrsquore covered with shutters or plywood
During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture
Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short
period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived
After a Hurricane
Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often
difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a
downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such
as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-
ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated
carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard
Page 20 B O R F O R W A R D
A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H
D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R
B R O K E R T O S E E W H A T Y O U O W E
R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E
I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D
I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y
S E R V I C E W I L L B E M A D E I N A C T I V E
T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A
$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T
Drop off your payment at the Board office or
you can pay over the phone call 904-829-8738
The Education Committee is happy to welcome Tanya Liebal to the group
The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their
assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year
Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or
donated items
Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder
all proceeds will benefit our communityrsquos children through scholarships
The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend
54 Code of Ethics (3CE) at 9AM
511 After the Contract at 9AM-4PM
515 MLS training at 1PM-3PM
517 Listing Agreement at 9AM
524 Vacant Land Contract at 9AM-12AM
525 Board Orientation at 9AM (required for all new members)
529 Intermediate Innovia at 130PM-330PM
530 Mobile Hookups Userrsquos Group 930AM-1030AM
531 Conflict Resolution for Realtors (3CE) at 1PM
Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come
and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions
If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron
Barry at 904-501-2424
E D U C A T I O N C O M M I T T E E N E W S
M E M B E R B E N E F I T S
Page 21 V O L U M E 5 I S S U E 5
Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on
WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer peace of
mind Infrared technology separates the professionals from the pretenders in the home inspec-
tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade
Package Call for your 5 Star Inspection today ndash 904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC
instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of
The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up
Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or
Amazoncom Book Wally for your next speaking event today
HomePro Inspections
is your best source for agent liability reduction and
client peace of mind Your clientrsquos one stop for
Environmental Testing (mold radon water lead paint meth
lab) Wind Mitigation Evaluations
Chinese Drywall Assessments Insurance Inspections
Energy Audits Home Inspections Termite Reports Construc-
tion Consultations Infrared Moisture Instruction
Investigations and More
904-268-8211
GoHomeProcom
stantly see the cost to operate that device
The OWL also gives you cost and consumption by day as
well as weekly monthly and annual costs This thing is
fast and fun And it makes it easy to choose how best to
save based on your exact consumption habits
When I brought the OWL into my office it was met with
mixed reactions For sure my staff is accustomed to my
frugal consumption habits but now with the OWL they
were able to see instantly the cost of every action And
the real savings of simply turning off what was not in use
The most profound discovery was Amie in my front office
discovering that the small space heater she was using
under her desk to warm her feet was consuming and
costing as much as the heat pump that heats the whole
office She has seen the ill of her ways and abandoned
the under desk space heater No doubt the computer
that was also under the desk is also grateful at the re-
moval of the space heater
There really is a positive return when you increase your
insulation upgrade your heat pump or install a solar wa-
ter heater - you bet there is The OWL will never make
your home more efficient BUT it will make YOU more
efficient And when you do make energy related up-
grades in your home you will reap even greater rewards
with the help of your own efficient behaviors
Want to easily and instantly manage your energy con-
sumption It all starts with measurement
(NOTE Ive become so impressed with the OWL that HomePro now offers it
for sale and well install it for free during an energy audit Call to book your
energy audit today 904-268-8211)
Therersquos an old adage that states ldquoYou cannot manage
what you do not measurerdquo
When it comes to lowering your electric bill measuring
your electric consumption is a fantastic way to reduce
your electric expense even without the expense of fancy
home improvement
Now you might make the argument that your electric
consumption is already being measured at the meter
While thatrsquos true you donrsquot see that consumption until
your bill arrives a month or more AFTER the consump-
tion has already happened Too late to manage that bill
all you can try to manage is how to pay the bill
But before you can easily manage your consumption
you must have an easy way to measure your consump-
tion And you must be able to see it happen as it hap-
pens You could stand and stare at your electric meter
while a friend or family meter switched items in your
home off and on But truth be told even an energy effi-
ciency nut like me will not work THAT hard
No what I wanted was something simple that would
make it a game to save energy and money
My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget
plugs directly into your wall outlet and then you plug the
device to be measured into the Kill-A-Watt-EZ After the
device being measured has been in use for a few hours
the Kill-A-Watt-EZ calculates the cost to run your device
on a per hour day week month and annual basis Kind
of fun and a great way to begin understanding what it
really costs to operate each item in your home
Using the Kill-A-Watt-EZ I discovered that television con-
sumed $5216 of electric per year and that my coffee
maker was costing me $257 each year Irsquove now meas-
ured most every piece of equipment in my home as well
as my office You can purchase your own Kill-A-Watt-EZ
for about $30 from many big box stores
I ultimately found it was taking a lot of time to get a
reading from the Kill-A-Watt-EZ plugged into each piece
of equipment in my home and office so I began the
search for an easier way to continually monitor my con-
sumption
Thatrsquos when I found The OWL The OWL is a wireless
monitor that shows how much electricity you are using
at any given instant (installs into your electrical panel)
As each item in your home switches on you can in-
Page 23 V O L U M E 5 I S S U E 5
A P R I L S T A T I S T I C S
St Aug amp St Johns Monthly Statistics Report
04012012-04302012
Compiled on May 2nd
Apr-12 Apr-11 41-302011 - 41-
302012 YTD 2012 YTD 2011 YTD 2011-12
Residential
New Listings 316 349 -945 1444 1398 329
Sold Listings 233 226 309 795 759 474
Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282
Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182
Avg Day on Market 157 150 508 167 155 778
Lots and Land
New Listings 63 76 -1710 286 304 -592
Sold Listings 20 22 -909 83 66 2575
Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219
Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078
Avg Day on Market 376 239 5777 320 200 5963
CommercialIndustrial
New Listings 6 11 -4545 46 51 -980
Sold Listings 2 4 -50 8 13 -3846
Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720
Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420
Avg Day on Market 375 277 3562 308 192 6041
Multi-Family
New Listings 6 12 -50 15 31 -5161
Sold Listings 1 6 -8333 9 12 -25
Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431
Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575
Avg Day on Market 454 245 8505 284 183 5492
Total
New Listings 392 448 -1250 1792 1784 045
Sold Listings 256 258 077 895 850 529
Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117
Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390
Avg Day on Market 177 162 979 183 159 1517
Search Criteria
Date Start 412012 Date End 4302012
ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JUNE 2012 PREVIEW
4th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
6th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
8th FRBAR-1 3CE 900AM
13th AFFILIATE COMMITTEE 900AM
13-14th MEDIATION TRAINING 11CE 830-430PM
15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM
19th FINANCE COMMITTEE 1200PM
MLS TRAINING 100PM
20th PUBLIC RELATIONS COMMITTEE 930AM
MLS BOARD MEETING 1200PM
21st BOARD MEETING 1200PM
26th REALIST TRAINING 130PM
29th
DISTRICT 1 CONFERENCE
830AM-
400PM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
MLSEducation SUPRA
NewsletterWebsite Membership
Linda McNett
staffstjohnsrealtorsorg
MembershipWebsiteSUPRA
Committee SupportEducation
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Page 2 B O R F O R W A R D
BOARD OF REALTORSreg
Roy Barnes Jr PRESIDENT St Augustine Realty (O) 824-3331 (F) 825-2685 (C ) 669-1430 rbarnes4bellsouthnet Andrew Birchall PRESIDENT-ELECT St Augustine Realty (O) 824-3331 (F) 825-2685 (C ) 392-3362 andrewbirchallbellsouthnet Winston Burrell - SECRETARY Coldwell Banker Premier Properties (O) 471-4204 (F) 471-4216 (C ) 669-6585 winstonburrellcoldwellbankercom
Gene Johnson ndash TREASURER Watson Realty (US1) O) 797-8600 (F) 797-8606 (C ) 710-1090
teamjohnsonwatsonrealtycorpcom
DIRECTORS Roberta Odom (1)
ReMax 100 Realty (O) 461-9500 (F) 461-9501 (C ) 466-0114
propertybybertaaolcom Edward Paucek (1) Moses Creek Realty (C ) 669-6422 blackstargroupcomcastnet Bill Thew (1) Olde Carriage Realty (O) 824-4500 (F) 824-6866(C ) 347-6736 billthewbellsouthnet
Gayle Logan (2) Watson Realty (A1A)
(O) 461-9066 (F) 461-9925 (C) 669-2778
gmloganaugcom
Judi Schuyler (2) Coldwell Banker Premier Properties (O) 471-4204 (F) 471-4216 (C ) 669-0788
judisevenbellsouthnet
Sean Hess (2)
St Augustine Team Realty
(O) 825-0099 (F) 513-9264 (C ) 386-8327
seanseanhesscom
Chuck Pacetti PAST-PRESIDENT Homestar Pacetti Realty (O) 827-0600 (F) 819-9907 (C ) 669-5000 chuckpacetticomcastnet Dirk Schroeder Ex-Officio
Century 21- St Augustine Properties
(O) 797-6000 (F) 797-7963 (C ) 540-2360
c21staugaolcom
Victor J Raymos Ex-officio
(O) 829-8738 (F) 823-9512 (C) 505-220-8683
aestjohnsrealtorsorg
MULTIPLE LISTING SERVICE INC Dirk Schroeder PRESIDENT Century 21- St Augustine Properties (O) 797-6000 (F) 797-7963 (C ) 540-2360 c21staugaolcom Katherine Delaney PRESIDENT- ELECT Watson Realty (US1) (O) 797-8600 (F) 797-8606 (C ) 669-2115 Kdelaney13bellsouthnet Robert West ndash SECRETARY Coldwell Banker Premier Properties (O) 471-4204 (F) 471-4216 (C ) 814-2006 robthepremierpropertiescom Ian Edmonson PA - TREASURER Edmonson amp Associates Real Estate Inc (O) 827-0722 (F) 638-4746 (C) 315-0997 ianedmonsonassoccom
DIRECTORS Ron Barry (1)
St Augustine Team Realty (O) 825-0099 (F) 513-9264 (C ) 501-2424
realestatebyronaolcom Paula Silberberg (1) Watson Realty (A1A) (O) 461-9066 (F) 461-9925 (C ) 687-8803 psilberbergwatsonrealtycorpcom Gail Jones (2) St Augustine Realty (O) 824-3331 (F) 825-2685 (C ) 501-7444 gjones4bellsouthnet
Ann King (2) Prudential Network Realty (O) 827-0722 (F) 638-4746 (C) 806-3865
annkingprunetcom
Andrew Birchall PAST PRESIDENT
St Augustine Realty
(O) 824-3331 (F) 825-2685 (C ) 392-3362
andrewbirchallbellsouthnet
Roy Barnes Jr Ex-Officio St Augustine Realty (O) 824-3331 (F) 825-2685 (C ) 669-1430 rbarnes4bellsouthnet Victor J Raymos Ex-officio
(O) 829-8738 (F) 823-9512 (C) 505-2208683
aestjohnsrealtorsorg
2012 ST AUGUSTINE amp ST JOHNS COUNTY BOARD OF REALTORSreg
AND MULTIPLE LISTING SERVICE INCBOARD OFFICERS amp DIRECTORS
Page 3 V O L U M E 5 I S S U E 5
S C H E D U L E O F E V E N T S
1stmdash RPAC Committee 12pm
2ndmdashCommercial Committee
830am
Technology Committee
930am
4thmdashCode of Ethics 3CE 9am
7thmdashEducation Committee
9am
8thmdash RPAC Committee 12pm
9thmdash Affiliate Committee
9am
11thmdashAfter the Contract
9am-4pm
15thmdashMLS Training 1pm
16thmdashPublic Relations
Committee 930am
17thmdashListing Agreement 9am
18thmdashFinance 12pm
23rdmdashMLS Board Meeting
12pm
24thmdashVacant Land 9am
Board Meeting 12pm
25thmdashBoard
Orientation 9am
28thmdashCLOSED IN
OBSERVANCE OF
MEMORIAL DAY
29thmdashInnoVia 2 130pm
30thmdashMobile Hookups User
Group 930am
31stmdashiCE Webinar ldquoConflict
Resolution for Realtorsrdquo 3CE
9am
Sun Mon Tue Wed Thu Fri Sat
1 2 3
4 5
6
Full Moon
7 8
9 10 11 12
Nurses Day
13
14
15
16
17 18 19
20
21 22
23 24
25 26
27
28
29 30 31
MAY 2012
Birthstone Emerald Flower Lily-of-the-Valley and Hawthorne
Astrological Signs Taurus April 20 - May 20 Gemini May 21 - June 20
Real success
is finding
your
lifework in
the work
that
you love
R E A L T O R reg S P O T L I G H T ndash J E F F M E T C A L F
W A T S O N - U S 1
A F F I L I A T E S P O T L I G H T ndash M I C K D O L A N
A M E R I C A N H O M E W A R R A N T Y
Page 4 B O R F O R W A R D
new hometown of St Augustine took him to many places and allowed him to meet many amazing people After seeing what forty of the fifty states have to offer hes made his decision This is the place to call home Jeff has been active in the Boy Scouts of America since 1998 and is currently a Unit Commissioner in charge of supervising 3 troops locally He has also volunteered with the Civil Air Patrol by providing Emergency Locator Transmitter training to the cadets responsible for locating downed aircraft in the event of an emergency During his downtime he enjoys flying recreationally riding motorcycles playing guitar amp piano and exploring beachfront towns with his girlfriend Ashleigh and their rescued American Bulldog Dexter Jeff looks forward to a long successful career in real estate with Mr Watson and his whole team behind him every step of the way
He can be reached by email at JeffRealty2Realitycom or by phone at (904)495-0115
Jeff Metcalf has dreamt of a career in real estate for the last ten years He finally made that dream a reality by attending the Watson School of Real Estate in August of 2011 and obtaining his Florida Real Estate License in October of the same year He joined the Watson Realty Corp family immediately after and is currently a Sales Associate under Dianne Pittman at the Watson Realty Corp office located at 3505 US 1 South in St Augustine FL Jeff is very good at spreading the word about the history and natural beauty in this part of the state but he hasnt always been lucky enough to call Florida his home He grew up in a small town just outside of Chicago Illinois After obtaining his pilots license at Southern Illinois Universitys Flight School in Carbondale Illinois he joined the United States Air Force and was relocated to Oklahoma City Oklahoma When he got out of the Air Force he decided to fulfill one of his lifelong dreams of living in Florida He has now been a resident of this great state for over 6 years and he can honestly say he will never leave The road he traveled on his way to his
The St Augustine and St Johns Board of
Realtors has an incredible group of
affiliates For the month of May we are
going to acknowledge the only home
warranty member First American
Home Warranty ndash Mick Dolan
Do you remember Cabbage Patch Kids
Magnum PI or when stamps were 20
cents This would be around the year
1984 This is also the first year First
American Home Warranty came out
with their first product This segment
of First American with experience
dating back to 1889 has evolved into
the most financially stable home
warranty in the industry
Why Buy a Home Warranty A home
warranty helps protect your
investment while you enjoy your
home While a home warranty cannot
prevent systems and appliances from
failing it can save you money on
costly covered repairs and
replacements
If you would like to learn more call
on your local representative
Mick Dolan Mobile 904-718-3685
Email mdolanfirstamcom
Mick is in his third year with First
American and would be happy to
answer any of your questions and
place orders Keep in mind existing
homes including rental properties
can add coverage any time as well
Jeff Metcalf
Making Realty a
Reality
Mick Dolan
Northeast Florida Area
Manager
Mobile Phone (904) 718-3685
mdolanfirstamcom
Page 5 V O L U M E 5 I S S U E 5
M A R C H N E W M E M B E R S
TERESA R RUEN REMAX 100
Join Date 03012012 (Primary BORPrimary MLS)
RICHARD WHITE EDMONSON REAL ESTATE amp ASSOC
Join Date 03012012 (Primary BORPrimary MLS)
MARYANN BAETZ REMAX COAST 2 COAST
Join Date 03052012 (Primary BORPrimary MLS)
KAREN MORAN ENDLESS SUMMER REALTY
Join Date 03072012 (Primary BORPrimary MLS)
MARGARET A MILLER (MAGGIE) FLORIDA HOMES REALTY amp MORTGAGE
Join Date 03122012 (Primary BORPrimary MLS)
JEFF WILDERS ACTION HEATING amp AIR CONDITIONING
Join Date 03142012 (Affiliate)
PATTI STOVER ACTION HEATING amp AIR CONDITIONING
Join Date 03142012 (Affiliate)
ROBIN WILSON ROBIN WILSON INSURANCE COMP
Join Date 03202012 (Affiliate)
TAFIE LOMBARD ROBIN WILSON INSURANCE COMP
Join Date 03202012 (Affiliate)
ROBERT J STEINER EDMONSON amp ASSOCIATES REAL EST
Join Date 03212012 (Primary BORPrimary MLS)
J U N E E V E N T S I N S T A U G U S T I N E
Page 6 B O R F O R W A R D
Changing of the Guard Saturday Night Nightly changing of the guard in St Augustine a Spanish military
tradition will be re-enacted at 7pm each Saturday through Sept 3 in front of the Government House in the
Plaza de la Constitution
First Friday ArtWalk (Every Month 2012) - Self-guided walking tour of numerous art galleries 5p-9p (904)
829-0065 visit staugustinegalleriescom
(Jun 2) Drakes Raid Conducted by the Historic Florida Militia the re-enactment provides an up-close look
at what it was like for St Augustine residents to defend their city against overwhelming odds On June 2nd
2012 in the 26th reenactment of Sir Francis Drakersquos Raid on old San Agustiacuten During the day (June 4th) a
16th century-style military encampment will be open to the public at the Fountain of Youth Park and will play
host to drills demonstrations and living history interpretation from 1000 AM to 500 PM The reenact-
ment of the sacking and burning of the town will commence Saturday evening at 700 PM in the old city
beginning at the Old City Gates and ending in the Plaza This military display is intended to symbolically
commemorate the temporary abandonment of the city of St Augustine by Spanish colonial forces After
the town was looted and burned by Drakersquos men the Spanish returned to rebuild upon the same streets
you walk on today
(Jun 2) The 14th annual Every Womanrsquos Arts amp Crafts Summer festival will be from 10 am to 5 pm at the
St Johns County Ocean Pier Pavilion 350 A1A Beach Blvd St Augustine Beach A call for arts and crafts
handmade by women of all ages is open
Go to wwweverywomansartcom or call LaDonna Eastman event organizer at 669-2260 The event will
feature paintings ceramics pottery crochet embroidery candles soaps textiles handbags photography
and more The free event is open to the public with limited parking available in the pier parking lot
(Jun 7) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attend-
ing are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Bob amp
Jolinersquos Friends of Mine Band Info (904)825-1004 Concert in the Plaza
(Jun 8) ZZ Top Gretchen Wilson and 3 Doors Down Perform at St Augustine Amphitheatre June 8 2012
630pm Enjoy a lively performance by legendary rockers ZZ Top Known for their trademark chest length
beards and sunglasses and tunes like Cheap Sunglasses and Sharp Dressed Man ZZ Top will be joined by
3 Doors Down and Grammy award winning country artist Gretchen Wilson
The performance will take place at 630 pm at the St Augustine Amphitheatre located at 1640 A1A in St
Augustine Tickets range from $4950 to $12450
(Jun 14-17) King Buster Classic More than 400 boats participate in the premiere Southern Kingfish com-
petition of the year St Augustine Municipal Marina located at Avenida Menendez and the Bridge of Lions
Info (904)280-4622 Kingbuster 400
Page 7 V O L U M E 5 I S S U E 5
(Jun 14) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending
are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Big Pineapple
Info (904)825-1004 Concert in the Plaza
(June 17) Fathers Day Weekend Treat Dad to a Golf and Romantic BampB Getaway
(Jun 21) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending
are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Mid-Life Crisis
Info (904)825-1004 Concert in the Plaza
(Jun 24) Marineland Kayaking Tours Have fun and learn about the coastal environment while paddling through the most unique setting for kayaking in Northeast Florida -- Marineland Dolphin Adventure This kayak trip is perfectly timed with the tides to ensure hours of relaxing exploration making kayaking accessible for ages 6 and up (Call for times) This eco-educational experience is made possible through partnerships between Ripple Effect Ecotours Marineland and UFs Whitney Laboratory for Marine Bioscience Location Marineland - Whitney Lab Docks Hours Call to check for times based on tides Admission $55 per person
includes free admission to the Marineland Dolphin Adventure
(Jun 25-26) Greek Landing Day Festival Sponsored by St Photios Natl Greek Orthodox Shrine Celebrate the
arrival of the first colony of Greeks in N America (904)829-8205 Greek Landing Day Festival
(Jun 28) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending
are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Lightly Salted
Info (904)825-1004 Concert in the Plaza
(Jun 29) Ringo Starr and His All Starr Band Perform at St Augustine Amphitheatre June 29 2012 7pm
Ringo Starr and his All Starr Band will return to the stage at St Augustine Amphitheatre New to the All Starrs
are Steve Lukather (Toto) and Gregg Rolie (Santana amp Journey) who will join All Starr alumni Richard Page
Todd Rundgren Mark Rivera and Gregg Bissonette The performance will include a jukebox worth of All Starr
hits such as Rosanna Broken Wings Hello Itrsquos Me Black Magic Woman v and from Starrrsquos just released
17th solo record Ringo 2012 (Hip-OUme) The performance will start at 7pm Tickets are $29 $49 $64
$79 and $124 The St Augustine Amphitheatre is located at 1640 A1A in St Augustine
J U N E E V E N T S I N S T A U G U S T I N E
S T J O H N S B U I L D E R S C O U N C I L
Page 8 B O R F O R W A R D
wwwstjohnsbuilderscouncilcom
Ed amp Ellie Paucek enjoying the weigh-in
2012 St Johns Builders Council 4th Annual Fishing Tournament
The St Johns Builders Council held their 4th Annual Fishing Tournament benefiting Habitat
for Humanity on April 14th at the Northeast Florida Marlin Association at Camachee Cove
30 boats launched to compete for the heaviest Redfish Trout and Flounder
SJBC would like to thank all the Captainrsquos Anglers Sponsors and volunteers that participated to make their fishing tournament a success
WINNING FISH ndash ANGLERS
R E D F I S H
$500 - 1ST Place - Allen Rash ndash Ferguson Enterprises
$300 - 2nd Place - Doug Wenzel ndash Bonded Builders Home Warranty
$200 - 3rd Place - Jeff Ferguson ndash Drees Homes
T R O U T
$500 - 1st Place ndash Mike Jenkins ndash Jenkins Heating amp Air Team 1
$300 - 2nd Place ndash Dustin Wickham ndash Jenkins Heating amp Air Team 2
$200 - 3rd Place ndash David Higdon ndash David Higdon Concrete
F L O U N D E R
$500 - 1st Place ndash David Liebowitz ndash Climate Masters Heating amp Air
$300 - 2nd Place ndash Dennis Ginder ndash Landon Homes
$200 - 3rd Place ndash Ferguson Enterprises ndash Mandy Bouton
T R I P L E C H A L L E N G E ndash B O A T T O T A L H E A V I E S T W E I G H T O F A L L 3 C A T E G O R I E S
$1000 - 1ST Place ndash Landon Homes ndash Captain Rob Bennett
$600 - 2nd Place ndash Panel-Tek ndash Captain Larry Miniard
Bringing in the fish Preparing the smoked pork and ribs Nice fish
Jenkins Heating and Air
HERE COMES THE SUN
Repetition is the key to under-
standing - which is why we are re-
minding you to protect yourself
from excessive exposure to the
ultraviolet rays (UV) of the sun Ex-
posure to UV radiation has increased over the years due to
the depletion of the ozone layer a naturally-occurring gas
that filters the suns UV radiation For some people overex-
posure to UV rays can lead to skin cancer cataracts and
weakened immune systems To protect against sun-related
damage follow these rules
Wear those shades Sunglasses that provide 99-
100 of UVA and UVB protection greatly reduce
sun exposure that can lead to cataracts and other
eye damage Be sure to check the label when buy-
ing sunglasses to make sure they have proper UV
protection
Lather on the sunscreen Use a sunscreen with
Sun Protection Factor (SPF) of at least 15 Apply it
liberally to all exposed areas of your body particu-
larly your ears face back and neck Reapply every
2 hours when working playing or exercising out-
doors even waterproof sunscreen can come off
when you towel off sweat or water
Listen to the weather reports The UV Index devel-
oped by the National Weather Service and the Envi-
ronmental Protection Agency provides a forecast
of the expected risk of overexposure to the sun and
indicates the degree of caution that you should
take when working playing or exercising outdoors
Weather predictions in print and broadcast media
announce the UV Index daily
Stay clear of the midday sun as much as possi-
ble The suns UV rays are strongest between 10
am and 4 pm If youre spending the day at the
beach take refuge under a beach umbrella during
those hours when the suns rays are most intense
Dress Up Wear light long-sleeved shirts and ankle-
length pants if youre going to be out in the sun for
long periods of time and youd rather not wear sun-
screen A wide brimmed hat will shade your face
neck ears and eyes
Making Fleas Flee amp
Ticks Take Off
Every spring and summer fleas and ticks cause misery to people and animals On pets they can spread disease and para-sitic infections Then once theyre bored with frolicking in fur they may decide to
feast on you Ouch
How do you get rid of them - without harming your pet your
family or the planet Here are some tips
Most commercial flea and tick sprays contain
carbaryl which works by attacking pests nerv-
ous systems But carbaryl also can harm devel-
oping fetuses in both animals and humans
Fortunately there are less-toxic alternatives
For example some pesticides contain pyrethrin
a natural ingredient made from chrysanthe-
mums It works just as well though it still should
be used with care
Many pesticides dont affect insects eggs and
larvae which represent 95 of the flea popula-
tion That may require a kind of pesticide called
a growth regulator They keep eggs from
becoming adults
Another way to keep fleas off pets is to add gar-
lic and brewers yeast to pets meals which
makes pets taste bad to bugs Many such prod-
ucts are sold in pet supply stores But pets may
need to take these remedies for several weeks
before they work
Dont overlook the basics Keep your pet
clean Use a fine-toothed flea comb on your pet
to remove existing fleas And dont forget to dust
and vacuum regularly Fleas simply hate clean
homes
(NOT SO FUN) FACT For every flea found on your pet there
may be as many as 100 more lurking nearby
Page 9 V O L U M E 5 I S S U E 5
G O G R E E N S P R I N G T I P S
You do a lot of work to drive traffic to your Web site Blogging social media SEO pay-
per-click ads postcard campaigns drip messaging hellip all of that can be overwhelming
and some of those things can take up a fair amount of your time and money
The biggest problem with that investment is this Many visitors who land on your site
once via those methods never come back Well now therersquos a way where you can
follow up with your site visitors to remind them of your services and even qualify
those leads as you do so The amazing thing is itrsquos very easy to do and costs far less
than you think
How Retargeting Works
Humans are creatures of habit We seek information using certain guidelines or pa-
rameters And when there is something wersquore interested in we tend to notice things
that relate to that item more readily So letrsquos say that yoursquore considering buying a
house You search for information on the Web using some term like ldquobuying a home in
______rdquo (fill in the blank with a geographic location) You get a list of real estate Web
sites and will probably click on the first few before wondering what other resources
you can find and try a different search perhaps ending up on say Realtorcom
Now consider this Yoursquore starting to search around the Web with that phrase when
you suddenly see an online ad offering a custom luxury tour of a neighborhood you
were just considering or perhaps the ability to get greater details on a house you were
interested in Coincidence Nope Retargeting
Because of your cookies search engines can track every single place you visit on the
Internet Google also has a vast network of advertisers and they get paid only when
someone clicks on one of those ads So by combining these two pieces of information
Google has the ability to present specific ads to select people who have already shown
an interest in that particular service or product thus increasing the likelihood the
audience will click through You can leverage this for your site and business by devel-
oping targeted ads that present tempting offers to entice the lead to return and en-
gage with you
Implementing a Retargeting Campaign
Firstly you need to understand there are two different ways you can garner an audi-
ence for retargeting The strongest by far is building your own list This happens over
time as people visit your site and are naturally tracked by their cookies In this situa-
tion you already know not only that theyrsquore generally interested in real estate but also
that there are specific kinds of properties they want
The second way is to use a ldquopreset audiencerdquo which goes by established preferences
based on browsing history mdash for example Web users who like horses mdash in a certain
geographic region as well as an expressed an interest in real estate This second
method is not quite as accurate as the first but it does allow you to get started right
away
Next step is to develop your ads You must have a variety of them because if your
audience sees the same thing getting shoved in their faces over and over again
theyrsquore going to be more irritated than persuaded A templated ad builder is available
or you can have a designer customize and upload them By the way ever notice that
ads are different sizes at different places on some Web pages One may be a banner
across the page another a little box in the corner and so on Yoursquoll need to have your
ads created in all these sizes because Google will select ads that fit the available
space
You can control all aspects of your ads including your budget the number of impres-
sions the campaignrsquos termination point and so on You can set your ads to display
according to certain keywords or even specific Web sites You can even control what
they see when they get to your site which means you can motivate them immediately
For example here is Progressive Insur-
ancersquos general site
Obviously you see navigation multiple offers and all kinds of additional information
Now look at what we get after clicking on a retargeted ad
No navigation no offers One purpose and one purpose only Follow the three
easy steps Note also that the box she is holding says ldquoAutordquo on it because I
searched using the keywords ldquocar insurancerdquo I repeated this exercise using
ldquohouse insurancerdquo and in the image she was holding two stacked boxes you
guessed it mdash one labeled ldquoHomeownersrdquo and the second ldquoAutordquo So you can very
simply drop your retargeted lead directly on the landing page for the offer you
present Donrsquot make them think about it
After launching you will want the ads to run for a couple of months until you
saturate your market then swap them out It can still be the same offer mind
you mdash just a different way of presenting it For example you may start out with an
ad offering a ldquoNo Commitment CMArdquo then go to ldquoSee Recent Sales in Your
Neighborhoodrdquo then swap to ldquoCheck Out Detailed Market Datardquo
Home Much Does Retargeting Cost
So you can follow up with warm leads on a consistent basis over a long period of
time with a single effort of setting up a couple of ads This has got to be yet an-
other major investment right Actually it costs less than the standard PPC cam-
paign
To determine the cost of an ad you have to balance the per-click payment
against its quality score On the basic level Google determines the quality score
by the number of times a given ad is displayed (an impression) and the number
of people who respond to it If the ad has too low a quality score Google will shut
it down because the ad is not making money On the other hand if people are
clicking through but still not engaging itrsquos not worth any amount of money yoursquore
paying and you need to revise the ad
Now letrsquos look at a return on investment Studies show it takes an average of
seven touches for someone to engage with a site If you are paying $4 per click
to get a visitor to your site using PPC ads but only two out of 100 visitors actually
engage with your site thatrsquos $392 lost Now if you can pay a fraction of that to
retarget those other 98 visitors over a period of weeks or months you vastly
increase your exposure and the chances of those warm leads returning thereby
increasing your return on the initial investment
In the end retargeting comes out looking better Standard PPC is triggered by
keyword searches which give you a ldquobest guessrdquo but donrsquot necessarily identify
any specific need On the other hand retargeting is based in the actual content
the user elects to view which is a far more accurate gauge So Google charges
less based on the likelihood being much higher of someone clicking on a retar-
geted ad versus a generalized PPC ad
Best Practices for Successful Retargeted Ads
As always there are a few guidelines you should follow when creating and
launching your campaign
Make sure your ad shows on related sites A guy shopping for lingerie for his
wife on Victoriarsquos Secretrsquos site is not thinking about real estate Donrsquot waste your
time and money displaying your ad to him Be sure your keywords are specific
enough that only sites related to real estate are used
Donrsquot make it easy for your competition Donrsquot show paid ads on your blog or
site You cannot control what ads Google shows on your site and it would be
mighty embarrassing to have a competitor stealing your leads
Follow good marketing practices As always your ads should focus on benefits
first and foremost mdash have big headlines and a strong call to action
Give rsquoem what they want Few things are more frustrating to a visitor than hav-
ing to search for the promised information If your ad offers a specific product or
service make sure the link takes them directly there not to your home page The
whole point of this is to channel them into your ldquoclick funnelrdquo
Although some companies have been using retargeting for quite some time it is
becoming more prevalent When used strategically and judiciously this long-term
method of marketing to potential online clients has shown itself to have real
potential Go here to find out more about how to get started
T E C H N O L O G Y C O M M I T T E E ldquo T E C H T I P rdquo
R E T A R G E T S I T E V I S I T O R S T O C O N V E R T L E A D S
Page 10 B O R F O R W A R D
Page 11 V O L U M E 5 I S S U E 5
Page 12 N E W S L E T T E R T I T L E
Page 13 V O L U M E 5 I S S U E 5
A N D R E W W O O T E N S A F E A R T I C L E
REALTORreg Safety for 2012
For the remainder of this year (with the exception of extenuating circumstances) we will focus our newsletters on tips from our 2012 REALTOR
reg Safety Guide The 2012 REALTOR
reg Safety Guide will be coming to you soon at no charge
We are currently in process of updating the information and format
This newsletter is going to focus on the state of our industry today This information is not meant to scare you but to in-form you so you can better prepare yourself and become more aware as you go about doing the everyday tasks of your job
Current REALTORreg Crime Statistics
There were eleven confirmed real estate murders in 2011 With attacks rapes murders and suicides 2011 was the most violent year in the real estate industry
In 2011
The majority of attacks on real estate professionals occurred in the afternoons on Thursday or Friday
Nearly 30 of attack victims were men
Most attacks did not occur inside major metro areas
Guns were used roughly 50 of the time in attacks
Robbery was the intention going into the attack but frequently resulted in a shooting
Unfortunately there is no face of a standard victim no face of a standard attacker and no common theme between many attacks The only common threads between these attacks are (1) there is no common thread everyone is equally vulnerable and (2) many lives have been altered as people have lost loved ones or have been attacked
Safety First Due to our frequent contact with unfamiliar people in private locations real estate profes-sionals face more on-the-job risks than many other business professionals One way to avoid a potential attack before it happens is to trust your instincts Your intuition combined with your common sense can help get you out of trouble For example you are working an open house and a person enters
We are all busy and preoccupied with work family and friends But dont let our busyness keep us from staying safe By following some simple techniques and taking time to stop and look around we can drastically decrease the chances of becoming victims For more tips tools and information please visit the resource page on our website wwwjustbesafecom
Page 14 B O R F O R W A R D
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Page 15 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Right
Roy O Barnes Jr
Board President
presents John Bailey
with the Realtor
Emeritus Award
Left
Maria Gelinas introduces
RMG Mortgagehellip
Rod Gelinas Owner
Bernardo Rojas amp
Casey Marshall
Page 16 B O R F O R W A R D
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
The Pledge of Allegiance
Recognizing Committee Members
Victor J Raymosmdash AECEO
Victor J Raymos addressing the Members
Roy O Barnes Jr Board President
Terry Pacettindash Auctioneer Extraordinaire
Diane Vespucci lending a helping hand
Linda McNett amp Joan Scop selling Board cookbooks
Page 17 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Sara Gross Florida Realtors-Public Policy amp
Victor J Raymos AECEO
Standing Deborah Link Seymoine Schmidt amp Bill Crosby
Seated Rob West amp Ted Smith
Judi Schuyler amp Marjorie Taylor
Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci
Gayle Logan Roberta Odom amp Carol Tunis
Tracy Glochau
Janine Rinderknecht
amp Dave Hall
2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E
Page 18 B O R F O R W A R D
Before a Hurricane Is Out There
Create a written emergency preparedness and action plan for your family and business
Visit your insurance agent now Review insurance coverage for your home and business
and the contents Determine your flood insurance eligibility - homeowners insurance
typically does not cover flood damage
Buy plywood or shutters for protecting windows Trim trees to lessen flying debris
Find out if you live in a hurricane evacuation zone by contacting your local emergency
management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or
if you live in a high-rise building
Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you
can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets
Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-
hood if you cannot return home
Test emergency equipment such as generators and flashlights
Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage
Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you
wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable
Hurricane Survival Kit
Essential Items
During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the
roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely
self-sufficient during that period
Here are some of the most critical supplies to have on hand well before a hurricane threatens
At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)
Non-perishable food
Formula diapers and other baby supplies
Manual can opener
First aid kit
Prescription and non-prescription medicines
Toiletries
Cell phones and battery-powered cell phone chargers
Battery-powered radios and flashlights
Plenty of batteries
Extra cash
Blankets sleeping bags books and games (especially if evacuating)
Page 19 B O R F O R W A R D
Take Action
When a Hurricane Threatens
Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-
fected by the storm about your whereabouts
No later than when a watch is issued
Fill vehicles with gas
Get extra cash
Fill prescriptions
For mobile homes secure tie-downs and prepare to evacuate when ordered
Bring in loose objects from outside
Prepare to secure all windows with shutters or plywood
No later than when a warning is issued
Secure all windows with shutters or plywood
Place valuables and important papers in a waterproof container and store on highest floor of home
If you are told to evacuate
Follow all instructions from local officials and leave immediately when told to do so
Bring emergency supplies listed above
Bring copies of important papers such as insurance policies and list and photos of your homersquos contents
Bring blankets sleeping bags books and games
Unplug appliances turn off electricity and main water valve
Lock windows and doors of your home
Go
If you are not told to evacuate
Stay at home Leave the roads available for those who must evacuate
Clean bathtub with bleach fill with water for washing and flushing (not drinking)
Set fridge to maximum cold and keep closed
Turn off utilities if told to do so by local officials
During a Hurricane
Go to an interior room on the lowest level of the structure in which yoursquore taking shelter
Stay away from windows and doors even though theyrsquore covered with shutters or plywood
During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture
Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short
period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived
After a Hurricane
Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often
difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a
downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such
as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-
ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated
carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard
Page 20 B O R F O R W A R D
A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H
D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R
B R O K E R T O S E E W H A T Y O U O W E
R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E
I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D
I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y
S E R V I C E W I L L B E M A D E I N A C T I V E
T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A
$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T
Drop off your payment at the Board office or
you can pay over the phone call 904-829-8738
The Education Committee is happy to welcome Tanya Liebal to the group
The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their
assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year
Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or
donated items
Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder
all proceeds will benefit our communityrsquos children through scholarships
The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend
54 Code of Ethics (3CE) at 9AM
511 After the Contract at 9AM-4PM
515 MLS training at 1PM-3PM
517 Listing Agreement at 9AM
524 Vacant Land Contract at 9AM-12AM
525 Board Orientation at 9AM (required for all new members)
529 Intermediate Innovia at 130PM-330PM
530 Mobile Hookups Userrsquos Group 930AM-1030AM
531 Conflict Resolution for Realtors (3CE) at 1PM
Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come
and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions
If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron
Barry at 904-501-2424
E D U C A T I O N C O M M I T T E E N E W S
M E M B E R B E N E F I T S
Page 21 V O L U M E 5 I S S U E 5
Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on
WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer peace of
mind Infrared technology separates the professionals from the pretenders in the home inspec-
tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade
Package Call for your 5 Star Inspection today ndash 904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC
instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of
The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up
Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or
Amazoncom Book Wally for your next speaking event today
HomePro Inspections
is your best source for agent liability reduction and
client peace of mind Your clientrsquos one stop for
Environmental Testing (mold radon water lead paint meth
lab) Wind Mitigation Evaluations
Chinese Drywall Assessments Insurance Inspections
Energy Audits Home Inspections Termite Reports Construc-
tion Consultations Infrared Moisture Instruction
Investigations and More
904-268-8211
GoHomeProcom
stantly see the cost to operate that device
The OWL also gives you cost and consumption by day as
well as weekly monthly and annual costs This thing is
fast and fun And it makes it easy to choose how best to
save based on your exact consumption habits
When I brought the OWL into my office it was met with
mixed reactions For sure my staff is accustomed to my
frugal consumption habits but now with the OWL they
were able to see instantly the cost of every action And
the real savings of simply turning off what was not in use
The most profound discovery was Amie in my front office
discovering that the small space heater she was using
under her desk to warm her feet was consuming and
costing as much as the heat pump that heats the whole
office She has seen the ill of her ways and abandoned
the under desk space heater No doubt the computer
that was also under the desk is also grateful at the re-
moval of the space heater
There really is a positive return when you increase your
insulation upgrade your heat pump or install a solar wa-
ter heater - you bet there is The OWL will never make
your home more efficient BUT it will make YOU more
efficient And when you do make energy related up-
grades in your home you will reap even greater rewards
with the help of your own efficient behaviors
Want to easily and instantly manage your energy con-
sumption It all starts with measurement
(NOTE Ive become so impressed with the OWL that HomePro now offers it
for sale and well install it for free during an energy audit Call to book your
energy audit today 904-268-8211)
Therersquos an old adage that states ldquoYou cannot manage
what you do not measurerdquo
When it comes to lowering your electric bill measuring
your electric consumption is a fantastic way to reduce
your electric expense even without the expense of fancy
home improvement
Now you might make the argument that your electric
consumption is already being measured at the meter
While thatrsquos true you donrsquot see that consumption until
your bill arrives a month or more AFTER the consump-
tion has already happened Too late to manage that bill
all you can try to manage is how to pay the bill
But before you can easily manage your consumption
you must have an easy way to measure your consump-
tion And you must be able to see it happen as it hap-
pens You could stand and stare at your electric meter
while a friend or family meter switched items in your
home off and on But truth be told even an energy effi-
ciency nut like me will not work THAT hard
No what I wanted was something simple that would
make it a game to save energy and money
My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget
plugs directly into your wall outlet and then you plug the
device to be measured into the Kill-A-Watt-EZ After the
device being measured has been in use for a few hours
the Kill-A-Watt-EZ calculates the cost to run your device
on a per hour day week month and annual basis Kind
of fun and a great way to begin understanding what it
really costs to operate each item in your home
Using the Kill-A-Watt-EZ I discovered that television con-
sumed $5216 of electric per year and that my coffee
maker was costing me $257 each year Irsquove now meas-
ured most every piece of equipment in my home as well
as my office You can purchase your own Kill-A-Watt-EZ
for about $30 from many big box stores
I ultimately found it was taking a lot of time to get a
reading from the Kill-A-Watt-EZ plugged into each piece
of equipment in my home and office so I began the
search for an easier way to continually monitor my con-
sumption
Thatrsquos when I found The OWL The OWL is a wireless
monitor that shows how much electricity you are using
at any given instant (installs into your electrical panel)
As each item in your home switches on you can in-
Page 23 V O L U M E 5 I S S U E 5
A P R I L S T A T I S T I C S
St Aug amp St Johns Monthly Statistics Report
04012012-04302012
Compiled on May 2nd
Apr-12 Apr-11 41-302011 - 41-
302012 YTD 2012 YTD 2011 YTD 2011-12
Residential
New Listings 316 349 -945 1444 1398 329
Sold Listings 233 226 309 795 759 474
Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282
Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182
Avg Day on Market 157 150 508 167 155 778
Lots and Land
New Listings 63 76 -1710 286 304 -592
Sold Listings 20 22 -909 83 66 2575
Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219
Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078
Avg Day on Market 376 239 5777 320 200 5963
CommercialIndustrial
New Listings 6 11 -4545 46 51 -980
Sold Listings 2 4 -50 8 13 -3846
Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720
Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420
Avg Day on Market 375 277 3562 308 192 6041
Multi-Family
New Listings 6 12 -50 15 31 -5161
Sold Listings 1 6 -8333 9 12 -25
Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431
Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575
Avg Day on Market 454 245 8505 284 183 5492
Total
New Listings 392 448 -1250 1792 1784 045
Sold Listings 256 258 077 895 850 529
Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117
Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390
Avg Day on Market 177 162 979 183 159 1517
Search Criteria
Date Start 412012 Date End 4302012
ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JUNE 2012 PREVIEW
4th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
6th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
8th FRBAR-1 3CE 900AM
13th AFFILIATE COMMITTEE 900AM
13-14th MEDIATION TRAINING 11CE 830-430PM
15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM
19th FINANCE COMMITTEE 1200PM
MLS TRAINING 100PM
20th PUBLIC RELATIONS COMMITTEE 930AM
MLS BOARD MEETING 1200PM
21st BOARD MEETING 1200PM
26th REALIST TRAINING 130PM
29th
DISTRICT 1 CONFERENCE
830AM-
400PM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
MLSEducation SUPRA
NewsletterWebsite Membership
Linda McNett
staffstjohnsrealtorsorg
MembershipWebsiteSUPRA
Committee SupportEducation
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Page 3 V O L U M E 5 I S S U E 5
S C H E D U L E O F E V E N T S
1stmdash RPAC Committee 12pm
2ndmdashCommercial Committee
830am
Technology Committee
930am
4thmdashCode of Ethics 3CE 9am
7thmdashEducation Committee
9am
8thmdash RPAC Committee 12pm
9thmdash Affiliate Committee
9am
11thmdashAfter the Contract
9am-4pm
15thmdashMLS Training 1pm
16thmdashPublic Relations
Committee 930am
17thmdashListing Agreement 9am
18thmdashFinance 12pm
23rdmdashMLS Board Meeting
12pm
24thmdashVacant Land 9am
Board Meeting 12pm
25thmdashBoard
Orientation 9am
28thmdashCLOSED IN
OBSERVANCE OF
MEMORIAL DAY
29thmdashInnoVia 2 130pm
30thmdashMobile Hookups User
Group 930am
31stmdashiCE Webinar ldquoConflict
Resolution for Realtorsrdquo 3CE
9am
Sun Mon Tue Wed Thu Fri Sat
1 2 3
4 5
6
Full Moon
7 8
9 10 11 12
Nurses Day
13
14
15
16
17 18 19
20
21 22
23 24
25 26
27
28
29 30 31
MAY 2012
Birthstone Emerald Flower Lily-of-the-Valley and Hawthorne
Astrological Signs Taurus April 20 - May 20 Gemini May 21 - June 20
Real success
is finding
your
lifework in
the work
that
you love
R E A L T O R reg S P O T L I G H T ndash J E F F M E T C A L F
W A T S O N - U S 1
A F F I L I A T E S P O T L I G H T ndash M I C K D O L A N
A M E R I C A N H O M E W A R R A N T Y
Page 4 B O R F O R W A R D
new hometown of St Augustine took him to many places and allowed him to meet many amazing people After seeing what forty of the fifty states have to offer hes made his decision This is the place to call home Jeff has been active in the Boy Scouts of America since 1998 and is currently a Unit Commissioner in charge of supervising 3 troops locally He has also volunteered with the Civil Air Patrol by providing Emergency Locator Transmitter training to the cadets responsible for locating downed aircraft in the event of an emergency During his downtime he enjoys flying recreationally riding motorcycles playing guitar amp piano and exploring beachfront towns with his girlfriend Ashleigh and their rescued American Bulldog Dexter Jeff looks forward to a long successful career in real estate with Mr Watson and his whole team behind him every step of the way
He can be reached by email at JeffRealty2Realitycom or by phone at (904)495-0115
Jeff Metcalf has dreamt of a career in real estate for the last ten years He finally made that dream a reality by attending the Watson School of Real Estate in August of 2011 and obtaining his Florida Real Estate License in October of the same year He joined the Watson Realty Corp family immediately after and is currently a Sales Associate under Dianne Pittman at the Watson Realty Corp office located at 3505 US 1 South in St Augustine FL Jeff is very good at spreading the word about the history and natural beauty in this part of the state but he hasnt always been lucky enough to call Florida his home He grew up in a small town just outside of Chicago Illinois After obtaining his pilots license at Southern Illinois Universitys Flight School in Carbondale Illinois he joined the United States Air Force and was relocated to Oklahoma City Oklahoma When he got out of the Air Force he decided to fulfill one of his lifelong dreams of living in Florida He has now been a resident of this great state for over 6 years and he can honestly say he will never leave The road he traveled on his way to his
The St Augustine and St Johns Board of
Realtors has an incredible group of
affiliates For the month of May we are
going to acknowledge the only home
warranty member First American
Home Warranty ndash Mick Dolan
Do you remember Cabbage Patch Kids
Magnum PI or when stamps were 20
cents This would be around the year
1984 This is also the first year First
American Home Warranty came out
with their first product This segment
of First American with experience
dating back to 1889 has evolved into
the most financially stable home
warranty in the industry
Why Buy a Home Warranty A home
warranty helps protect your
investment while you enjoy your
home While a home warranty cannot
prevent systems and appliances from
failing it can save you money on
costly covered repairs and
replacements
If you would like to learn more call
on your local representative
Mick Dolan Mobile 904-718-3685
Email mdolanfirstamcom
Mick is in his third year with First
American and would be happy to
answer any of your questions and
place orders Keep in mind existing
homes including rental properties
can add coverage any time as well
Jeff Metcalf
Making Realty a
Reality
Mick Dolan
Northeast Florida Area
Manager
Mobile Phone (904) 718-3685
mdolanfirstamcom
Page 5 V O L U M E 5 I S S U E 5
M A R C H N E W M E M B E R S
TERESA R RUEN REMAX 100
Join Date 03012012 (Primary BORPrimary MLS)
RICHARD WHITE EDMONSON REAL ESTATE amp ASSOC
Join Date 03012012 (Primary BORPrimary MLS)
MARYANN BAETZ REMAX COAST 2 COAST
Join Date 03052012 (Primary BORPrimary MLS)
KAREN MORAN ENDLESS SUMMER REALTY
Join Date 03072012 (Primary BORPrimary MLS)
MARGARET A MILLER (MAGGIE) FLORIDA HOMES REALTY amp MORTGAGE
Join Date 03122012 (Primary BORPrimary MLS)
JEFF WILDERS ACTION HEATING amp AIR CONDITIONING
Join Date 03142012 (Affiliate)
PATTI STOVER ACTION HEATING amp AIR CONDITIONING
Join Date 03142012 (Affiliate)
ROBIN WILSON ROBIN WILSON INSURANCE COMP
Join Date 03202012 (Affiliate)
TAFIE LOMBARD ROBIN WILSON INSURANCE COMP
Join Date 03202012 (Affiliate)
ROBERT J STEINER EDMONSON amp ASSOCIATES REAL EST
Join Date 03212012 (Primary BORPrimary MLS)
J U N E E V E N T S I N S T A U G U S T I N E
Page 6 B O R F O R W A R D
Changing of the Guard Saturday Night Nightly changing of the guard in St Augustine a Spanish military
tradition will be re-enacted at 7pm each Saturday through Sept 3 in front of the Government House in the
Plaza de la Constitution
First Friday ArtWalk (Every Month 2012) - Self-guided walking tour of numerous art galleries 5p-9p (904)
829-0065 visit staugustinegalleriescom
(Jun 2) Drakes Raid Conducted by the Historic Florida Militia the re-enactment provides an up-close look
at what it was like for St Augustine residents to defend their city against overwhelming odds On June 2nd
2012 in the 26th reenactment of Sir Francis Drakersquos Raid on old San Agustiacuten During the day (June 4th) a
16th century-style military encampment will be open to the public at the Fountain of Youth Park and will play
host to drills demonstrations and living history interpretation from 1000 AM to 500 PM The reenact-
ment of the sacking and burning of the town will commence Saturday evening at 700 PM in the old city
beginning at the Old City Gates and ending in the Plaza This military display is intended to symbolically
commemorate the temporary abandonment of the city of St Augustine by Spanish colonial forces After
the town was looted and burned by Drakersquos men the Spanish returned to rebuild upon the same streets
you walk on today
(Jun 2) The 14th annual Every Womanrsquos Arts amp Crafts Summer festival will be from 10 am to 5 pm at the
St Johns County Ocean Pier Pavilion 350 A1A Beach Blvd St Augustine Beach A call for arts and crafts
handmade by women of all ages is open
Go to wwweverywomansartcom or call LaDonna Eastman event organizer at 669-2260 The event will
feature paintings ceramics pottery crochet embroidery candles soaps textiles handbags photography
and more The free event is open to the public with limited parking available in the pier parking lot
(Jun 7) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attend-
ing are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Bob amp
Jolinersquos Friends of Mine Band Info (904)825-1004 Concert in the Plaza
(Jun 8) ZZ Top Gretchen Wilson and 3 Doors Down Perform at St Augustine Amphitheatre June 8 2012
630pm Enjoy a lively performance by legendary rockers ZZ Top Known for their trademark chest length
beards and sunglasses and tunes like Cheap Sunglasses and Sharp Dressed Man ZZ Top will be joined by
3 Doors Down and Grammy award winning country artist Gretchen Wilson
The performance will take place at 630 pm at the St Augustine Amphitheatre located at 1640 A1A in St
Augustine Tickets range from $4950 to $12450
(Jun 14-17) King Buster Classic More than 400 boats participate in the premiere Southern Kingfish com-
petition of the year St Augustine Municipal Marina located at Avenida Menendez and the Bridge of Lions
Info (904)280-4622 Kingbuster 400
Page 7 V O L U M E 5 I S S U E 5
(Jun 14) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending
are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Big Pineapple
Info (904)825-1004 Concert in the Plaza
(June 17) Fathers Day Weekend Treat Dad to a Golf and Romantic BampB Getaway
(Jun 21) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending
are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Mid-Life Crisis
Info (904)825-1004 Concert in the Plaza
(Jun 24) Marineland Kayaking Tours Have fun and learn about the coastal environment while paddling through the most unique setting for kayaking in Northeast Florida -- Marineland Dolphin Adventure This kayak trip is perfectly timed with the tides to ensure hours of relaxing exploration making kayaking accessible for ages 6 and up (Call for times) This eco-educational experience is made possible through partnerships between Ripple Effect Ecotours Marineland and UFs Whitney Laboratory for Marine Bioscience Location Marineland - Whitney Lab Docks Hours Call to check for times based on tides Admission $55 per person
includes free admission to the Marineland Dolphin Adventure
(Jun 25-26) Greek Landing Day Festival Sponsored by St Photios Natl Greek Orthodox Shrine Celebrate the
arrival of the first colony of Greeks in N America (904)829-8205 Greek Landing Day Festival
(Jun 28) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending
are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Lightly Salted
Info (904)825-1004 Concert in the Plaza
(Jun 29) Ringo Starr and His All Starr Band Perform at St Augustine Amphitheatre June 29 2012 7pm
Ringo Starr and his All Starr Band will return to the stage at St Augustine Amphitheatre New to the All Starrs
are Steve Lukather (Toto) and Gregg Rolie (Santana amp Journey) who will join All Starr alumni Richard Page
Todd Rundgren Mark Rivera and Gregg Bissonette The performance will include a jukebox worth of All Starr
hits such as Rosanna Broken Wings Hello Itrsquos Me Black Magic Woman v and from Starrrsquos just released
17th solo record Ringo 2012 (Hip-OUme) The performance will start at 7pm Tickets are $29 $49 $64
$79 and $124 The St Augustine Amphitheatre is located at 1640 A1A in St Augustine
J U N E E V E N T S I N S T A U G U S T I N E
S T J O H N S B U I L D E R S C O U N C I L
Page 8 B O R F O R W A R D
wwwstjohnsbuilderscouncilcom
Ed amp Ellie Paucek enjoying the weigh-in
2012 St Johns Builders Council 4th Annual Fishing Tournament
The St Johns Builders Council held their 4th Annual Fishing Tournament benefiting Habitat
for Humanity on April 14th at the Northeast Florida Marlin Association at Camachee Cove
30 boats launched to compete for the heaviest Redfish Trout and Flounder
SJBC would like to thank all the Captainrsquos Anglers Sponsors and volunteers that participated to make their fishing tournament a success
WINNING FISH ndash ANGLERS
R E D F I S H
$500 - 1ST Place - Allen Rash ndash Ferguson Enterprises
$300 - 2nd Place - Doug Wenzel ndash Bonded Builders Home Warranty
$200 - 3rd Place - Jeff Ferguson ndash Drees Homes
T R O U T
$500 - 1st Place ndash Mike Jenkins ndash Jenkins Heating amp Air Team 1
$300 - 2nd Place ndash Dustin Wickham ndash Jenkins Heating amp Air Team 2
$200 - 3rd Place ndash David Higdon ndash David Higdon Concrete
F L O U N D E R
$500 - 1st Place ndash David Liebowitz ndash Climate Masters Heating amp Air
$300 - 2nd Place ndash Dennis Ginder ndash Landon Homes
$200 - 3rd Place ndash Ferguson Enterprises ndash Mandy Bouton
T R I P L E C H A L L E N G E ndash B O A T T O T A L H E A V I E S T W E I G H T O F A L L 3 C A T E G O R I E S
$1000 - 1ST Place ndash Landon Homes ndash Captain Rob Bennett
$600 - 2nd Place ndash Panel-Tek ndash Captain Larry Miniard
Bringing in the fish Preparing the smoked pork and ribs Nice fish
Jenkins Heating and Air
HERE COMES THE SUN
Repetition is the key to under-
standing - which is why we are re-
minding you to protect yourself
from excessive exposure to the
ultraviolet rays (UV) of the sun Ex-
posure to UV radiation has increased over the years due to
the depletion of the ozone layer a naturally-occurring gas
that filters the suns UV radiation For some people overex-
posure to UV rays can lead to skin cancer cataracts and
weakened immune systems To protect against sun-related
damage follow these rules
Wear those shades Sunglasses that provide 99-
100 of UVA and UVB protection greatly reduce
sun exposure that can lead to cataracts and other
eye damage Be sure to check the label when buy-
ing sunglasses to make sure they have proper UV
protection
Lather on the sunscreen Use a sunscreen with
Sun Protection Factor (SPF) of at least 15 Apply it
liberally to all exposed areas of your body particu-
larly your ears face back and neck Reapply every
2 hours when working playing or exercising out-
doors even waterproof sunscreen can come off
when you towel off sweat or water
Listen to the weather reports The UV Index devel-
oped by the National Weather Service and the Envi-
ronmental Protection Agency provides a forecast
of the expected risk of overexposure to the sun and
indicates the degree of caution that you should
take when working playing or exercising outdoors
Weather predictions in print and broadcast media
announce the UV Index daily
Stay clear of the midday sun as much as possi-
ble The suns UV rays are strongest between 10
am and 4 pm If youre spending the day at the
beach take refuge under a beach umbrella during
those hours when the suns rays are most intense
Dress Up Wear light long-sleeved shirts and ankle-
length pants if youre going to be out in the sun for
long periods of time and youd rather not wear sun-
screen A wide brimmed hat will shade your face
neck ears and eyes
Making Fleas Flee amp
Ticks Take Off
Every spring and summer fleas and ticks cause misery to people and animals On pets they can spread disease and para-sitic infections Then once theyre bored with frolicking in fur they may decide to
feast on you Ouch
How do you get rid of them - without harming your pet your
family or the planet Here are some tips
Most commercial flea and tick sprays contain
carbaryl which works by attacking pests nerv-
ous systems But carbaryl also can harm devel-
oping fetuses in both animals and humans
Fortunately there are less-toxic alternatives
For example some pesticides contain pyrethrin
a natural ingredient made from chrysanthe-
mums It works just as well though it still should
be used with care
Many pesticides dont affect insects eggs and
larvae which represent 95 of the flea popula-
tion That may require a kind of pesticide called
a growth regulator They keep eggs from
becoming adults
Another way to keep fleas off pets is to add gar-
lic and brewers yeast to pets meals which
makes pets taste bad to bugs Many such prod-
ucts are sold in pet supply stores But pets may
need to take these remedies for several weeks
before they work
Dont overlook the basics Keep your pet
clean Use a fine-toothed flea comb on your pet
to remove existing fleas And dont forget to dust
and vacuum regularly Fleas simply hate clean
homes
(NOT SO FUN) FACT For every flea found on your pet there
may be as many as 100 more lurking nearby
Page 9 V O L U M E 5 I S S U E 5
G O G R E E N S P R I N G T I P S
You do a lot of work to drive traffic to your Web site Blogging social media SEO pay-
per-click ads postcard campaigns drip messaging hellip all of that can be overwhelming
and some of those things can take up a fair amount of your time and money
The biggest problem with that investment is this Many visitors who land on your site
once via those methods never come back Well now therersquos a way where you can
follow up with your site visitors to remind them of your services and even qualify
those leads as you do so The amazing thing is itrsquos very easy to do and costs far less
than you think
How Retargeting Works
Humans are creatures of habit We seek information using certain guidelines or pa-
rameters And when there is something wersquore interested in we tend to notice things
that relate to that item more readily So letrsquos say that yoursquore considering buying a
house You search for information on the Web using some term like ldquobuying a home in
______rdquo (fill in the blank with a geographic location) You get a list of real estate Web
sites and will probably click on the first few before wondering what other resources
you can find and try a different search perhaps ending up on say Realtorcom
Now consider this Yoursquore starting to search around the Web with that phrase when
you suddenly see an online ad offering a custom luxury tour of a neighborhood you
were just considering or perhaps the ability to get greater details on a house you were
interested in Coincidence Nope Retargeting
Because of your cookies search engines can track every single place you visit on the
Internet Google also has a vast network of advertisers and they get paid only when
someone clicks on one of those ads So by combining these two pieces of information
Google has the ability to present specific ads to select people who have already shown
an interest in that particular service or product thus increasing the likelihood the
audience will click through You can leverage this for your site and business by devel-
oping targeted ads that present tempting offers to entice the lead to return and en-
gage with you
Implementing a Retargeting Campaign
Firstly you need to understand there are two different ways you can garner an audi-
ence for retargeting The strongest by far is building your own list This happens over
time as people visit your site and are naturally tracked by their cookies In this situa-
tion you already know not only that theyrsquore generally interested in real estate but also
that there are specific kinds of properties they want
The second way is to use a ldquopreset audiencerdquo which goes by established preferences
based on browsing history mdash for example Web users who like horses mdash in a certain
geographic region as well as an expressed an interest in real estate This second
method is not quite as accurate as the first but it does allow you to get started right
away
Next step is to develop your ads You must have a variety of them because if your
audience sees the same thing getting shoved in their faces over and over again
theyrsquore going to be more irritated than persuaded A templated ad builder is available
or you can have a designer customize and upload them By the way ever notice that
ads are different sizes at different places on some Web pages One may be a banner
across the page another a little box in the corner and so on Yoursquoll need to have your
ads created in all these sizes because Google will select ads that fit the available
space
You can control all aspects of your ads including your budget the number of impres-
sions the campaignrsquos termination point and so on You can set your ads to display
according to certain keywords or even specific Web sites You can even control what
they see when they get to your site which means you can motivate them immediately
For example here is Progressive Insur-
ancersquos general site
Obviously you see navigation multiple offers and all kinds of additional information
Now look at what we get after clicking on a retargeted ad
No navigation no offers One purpose and one purpose only Follow the three
easy steps Note also that the box she is holding says ldquoAutordquo on it because I
searched using the keywords ldquocar insurancerdquo I repeated this exercise using
ldquohouse insurancerdquo and in the image she was holding two stacked boxes you
guessed it mdash one labeled ldquoHomeownersrdquo and the second ldquoAutordquo So you can very
simply drop your retargeted lead directly on the landing page for the offer you
present Donrsquot make them think about it
After launching you will want the ads to run for a couple of months until you
saturate your market then swap them out It can still be the same offer mind
you mdash just a different way of presenting it For example you may start out with an
ad offering a ldquoNo Commitment CMArdquo then go to ldquoSee Recent Sales in Your
Neighborhoodrdquo then swap to ldquoCheck Out Detailed Market Datardquo
Home Much Does Retargeting Cost
So you can follow up with warm leads on a consistent basis over a long period of
time with a single effort of setting up a couple of ads This has got to be yet an-
other major investment right Actually it costs less than the standard PPC cam-
paign
To determine the cost of an ad you have to balance the per-click payment
against its quality score On the basic level Google determines the quality score
by the number of times a given ad is displayed (an impression) and the number
of people who respond to it If the ad has too low a quality score Google will shut
it down because the ad is not making money On the other hand if people are
clicking through but still not engaging itrsquos not worth any amount of money yoursquore
paying and you need to revise the ad
Now letrsquos look at a return on investment Studies show it takes an average of
seven touches for someone to engage with a site If you are paying $4 per click
to get a visitor to your site using PPC ads but only two out of 100 visitors actually
engage with your site thatrsquos $392 lost Now if you can pay a fraction of that to
retarget those other 98 visitors over a period of weeks or months you vastly
increase your exposure and the chances of those warm leads returning thereby
increasing your return on the initial investment
In the end retargeting comes out looking better Standard PPC is triggered by
keyword searches which give you a ldquobest guessrdquo but donrsquot necessarily identify
any specific need On the other hand retargeting is based in the actual content
the user elects to view which is a far more accurate gauge So Google charges
less based on the likelihood being much higher of someone clicking on a retar-
geted ad versus a generalized PPC ad
Best Practices for Successful Retargeted Ads
As always there are a few guidelines you should follow when creating and
launching your campaign
Make sure your ad shows on related sites A guy shopping for lingerie for his
wife on Victoriarsquos Secretrsquos site is not thinking about real estate Donrsquot waste your
time and money displaying your ad to him Be sure your keywords are specific
enough that only sites related to real estate are used
Donrsquot make it easy for your competition Donrsquot show paid ads on your blog or
site You cannot control what ads Google shows on your site and it would be
mighty embarrassing to have a competitor stealing your leads
Follow good marketing practices As always your ads should focus on benefits
first and foremost mdash have big headlines and a strong call to action
Give rsquoem what they want Few things are more frustrating to a visitor than hav-
ing to search for the promised information If your ad offers a specific product or
service make sure the link takes them directly there not to your home page The
whole point of this is to channel them into your ldquoclick funnelrdquo
Although some companies have been using retargeting for quite some time it is
becoming more prevalent When used strategically and judiciously this long-term
method of marketing to potential online clients has shown itself to have real
potential Go here to find out more about how to get started
T E C H N O L O G Y C O M M I T T E E ldquo T E C H T I P rdquo
R E T A R G E T S I T E V I S I T O R S T O C O N V E R T L E A D S
Page 10 B O R F O R W A R D
Page 11 V O L U M E 5 I S S U E 5
Page 12 N E W S L E T T E R T I T L E
Page 13 V O L U M E 5 I S S U E 5
A N D R E W W O O T E N S A F E A R T I C L E
REALTORreg Safety for 2012
For the remainder of this year (with the exception of extenuating circumstances) we will focus our newsletters on tips from our 2012 REALTOR
reg Safety Guide The 2012 REALTOR
reg Safety Guide will be coming to you soon at no charge
We are currently in process of updating the information and format
This newsletter is going to focus on the state of our industry today This information is not meant to scare you but to in-form you so you can better prepare yourself and become more aware as you go about doing the everyday tasks of your job
Current REALTORreg Crime Statistics
There were eleven confirmed real estate murders in 2011 With attacks rapes murders and suicides 2011 was the most violent year in the real estate industry
In 2011
The majority of attacks on real estate professionals occurred in the afternoons on Thursday or Friday
Nearly 30 of attack victims were men
Most attacks did not occur inside major metro areas
Guns were used roughly 50 of the time in attacks
Robbery was the intention going into the attack but frequently resulted in a shooting
Unfortunately there is no face of a standard victim no face of a standard attacker and no common theme between many attacks The only common threads between these attacks are (1) there is no common thread everyone is equally vulnerable and (2) many lives have been altered as people have lost loved ones or have been attacked
Safety First Due to our frequent contact with unfamiliar people in private locations real estate profes-sionals face more on-the-job risks than many other business professionals One way to avoid a potential attack before it happens is to trust your instincts Your intuition combined with your common sense can help get you out of trouble For example you are working an open house and a person enters
We are all busy and preoccupied with work family and friends But dont let our busyness keep us from staying safe By following some simple techniques and taking time to stop and look around we can drastically decrease the chances of becoming victims For more tips tools and information please visit the resource page on our website wwwjustbesafecom
Page 14 B O R F O R W A R D
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Page 15 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Right
Roy O Barnes Jr
Board President
presents John Bailey
with the Realtor
Emeritus Award
Left
Maria Gelinas introduces
RMG Mortgagehellip
Rod Gelinas Owner
Bernardo Rojas amp
Casey Marshall
Page 16 B O R F O R W A R D
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
The Pledge of Allegiance
Recognizing Committee Members
Victor J Raymosmdash AECEO
Victor J Raymos addressing the Members
Roy O Barnes Jr Board President
Terry Pacettindash Auctioneer Extraordinaire
Diane Vespucci lending a helping hand
Linda McNett amp Joan Scop selling Board cookbooks
Page 17 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Sara Gross Florida Realtors-Public Policy amp
Victor J Raymos AECEO
Standing Deborah Link Seymoine Schmidt amp Bill Crosby
Seated Rob West amp Ted Smith
Judi Schuyler amp Marjorie Taylor
Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci
Gayle Logan Roberta Odom amp Carol Tunis
Tracy Glochau
Janine Rinderknecht
amp Dave Hall
2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E
Page 18 B O R F O R W A R D
Before a Hurricane Is Out There
Create a written emergency preparedness and action plan for your family and business
Visit your insurance agent now Review insurance coverage for your home and business
and the contents Determine your flood insurance eligibility - homeowners insurance
typically does not cover flood damage
Buy plywood or shutters for protecting windows Trim trees to lessen flying debris
Find out if you live in a hurricane evacuation zone by contacting your local emergency
management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or
if you live in a high-rise building
Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you
can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets
Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-
hood if you cannot return home
Test emergency equipment such as generators and flashlights
Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage
Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you
wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable
Hurricane Survival Kit
Essential Items
During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the
roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely
self-sufficient during that period
Here are some of the most critical supplies to have on hand well before a hurricane threatens
At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)
Non-perishable food
Formula diapers and other baby supplies
Manual can opener
First aid kit
Prescription and non-prescription medicines
Toiletries
Cell phones and battery-powered cell phone chargers
Battery-powered radios and flashlights
Plenty of batteries
Extra cash
Blankets sleeping bags books and games (especially if evacuating)
Page 19 B O R F O R W A R D
Take Action
When a Hurricane Threatens
Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-
fected by the storm about your whereabouts
No later than when a watch is issued
Fill vehicles with gas
Get extra cash
Fill prescriptions
For mobile homes secure tie-downs and prepare to evacuate when ordered
Bring in loose objects from outside
Prepare to secure all windows with shutters or plywood
No later than when a warning is issued
Secure all windows with shutters or plywood
Place valuables and important papers in a waterproof container and store on highest floor of home
If you are told to evacuate
Follow all instructions from local officials and leave immediately when told to do so
Bring emergency supplies listed above
Bring copies of important papers such as insurance policies and list and photos of your homersquos contents
Bring blankets sleeping bags books and games
Unplug appliances turn off electricity and main water valve
Lock windows and doors of your home
Go
If you are not told to evacuate
Stay at home Leave the roads available for those who must evacuate
Clean bathtub with bleach fill with water for washing and flushing (not drinking)
Set fridge to maximum cold and keep closed
Turn off utilities if told to do so by local officials
During a Hurricane
Go to an interior room on the lowest level of the structure in which yoursquore taking shelter
Stay away from windows and doors even though theyrsquore covered with shutters or plywood
During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture
Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short
period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived
After a Hurricane
Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often
difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a
downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such
as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-
ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated
carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard
Page 20 B O R F O R W A R D
A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H
D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R
B R O K E R T O S E E W H A T Y O U O W E
R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E
I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D
I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y
S E R V I C E W I L L B E M A D E I N A C T I V E
T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A
$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T
Drop off your payment at the Board office or
you can pay over the phone call 904-829-8738
The Education Committee is happy to welcome Tanya Liebal to the group
The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their
assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year
Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or
donated items
Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder
all proceeds will benefit our communityrsquos children through scholarships
The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend
54 Code of Ethics (3CE) at 9AM
511 After the Contract at 9AM-4PM
515 MLS training at 1PM-3PM
517 Listing Agreement at 9AM
524 Vacant Land Contract at 9AM-12AM
525 Board Orientation at 9AM (required for all new members)
529 Intermediate Innovia at 130PM-330PM
530 Mobile Hookups Userrsquos Group 930AM-1030AM
531 Conflict Resolution for Realtors (3CE) at 1PM
Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come
and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions
If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron
Barry at 904-501-2424
E D U C A T I O N C O M M I T T E E N E W S
M E M B E R B E N E F I T S
Page 21 V O L U M E 5 I S S U E 5
Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on
WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer peace of
mind Infrared technology separates the professionals from the pretenders in the home inspec-
tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade
Package Call for your 5 Star Inspection today ndash 904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC
instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of
The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up
Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or
Amazoncom Book Wally for your next speaking event today
HomePro Inspections
is your best source for agent liability reduction and
client peace of mind Your clientrsquos one stop for
Environmental Testing (mold radon water lead paint meth
lab) Wind Mitigation Evaluations
Chinese Drywall Assessments Insurance Inspections
Energy Audits Home Inspections Termite Reports Construc-
tion Consultations Infrared Moisture Instruction
Investigations and More
904-268-8211
GoHomeProcom
stantly see the cost to operate that device
The OWL also gives you cost and consumption by day as
well as weekly monthly and annual costs This thing is
fast and fun And it makes it easy to choose how best to
save based on your exact consumption habits
When I brought the OWL into my office it was met with
mixed reactions For sure my staff is accustomed to my
frugal consumption habits but now with the OWL they
were able to see instantly the cost of every action And
the real savings of simply turning off what was not in use
The most profound discovery was Amie in my front office
discovering that the small space heater she was using
under her desk to warm her feet was consuming and
costing as much as the heat pump that heats the whole
office She has seen the ill of her ways and abandoned
the under desk space heater No doubt the computer
that was also under the desk is also grateful at the re-
moval of the space heater
There really is a positive return when you increase your
insulation upgrade your heat pump or install a solar wa-
ter heater - you bet there is The OWL will never make
your home more efficient BUT it will make YOU more
efficient And when you do make energy related up-
grades in your home you will reap even greater rewards
with the help of your own efficient behaviors
Want to easily and instantly manage your energy con-
sumption It all starts with measurement
(NOTE Ive become so impressed with the OWL that HomePro now offers it
for sale and well install it for free during an energy audit Call to book your
energy audit today 904-268-8211)
Therersquos an old adage that states ldquoYou cannot manage
what you do not measurerdquo
When it comes to lowering your electric bill measuring
your electric consumption is a fantastic way to reduce
your electric expense even without the expense of fancy
home improvement
Now you might make the argument that your electric
consumption is already being measured at the meter
While thatrsquos true you donrsquot see that consumption until
your bill arrives a month or more AFTER the consump-
tion has already happened Too late to manage that bill
all you can try to manage is how to pay the bill
But before you can easily manage your consumption
you must have an easy way to measure your consump-
tion And you must be able to see it happen as it hap-
pens You could stand and stare at your electric meter
while a friend or family meter switched items in your
home off and on But truth be told even an energy effi-
ciency nut like me will not work THAT hard
No what I wanted was something simple that would
make it a game to save energy and money
My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget
plugs directly into your wall outlet and then you plug the
device to be measured into the Kill-A-Watt-EZ After the
device being measured has been in use for a few hours
the Kill-A-Watt-EZ calculates the cost to run your device
on a per hour day week month and annual basis Kind
of fun and a great way to begin understanding what it
really costs to operate each item in your home
Using the Kill-A-Watt-EZ I discovered that television con-
sumed $5216 of electric per year and that my coffee
maker was costing me $257 each year Irsquove now meas-
ured most every piece of equipment in my home as well
as my office You can purchase your own Kill-A-Watt-EZ
for about $30 from many big box stores
I ultimately found it was taking a lot of time to get a
reading from the Kill-A-Watt-EZ plugged into each piece
of equipment in my home and office so I began the
search for an easier way to continually monitor my con-
sumption
Thatrsquos when I found The OWL The OWL is a wireless
monitor that shows how much electricity you are using
at any given instant (installs into your electrical panel)
As each item in your home switches on you can in-
Page 23 V O L U M E 5 I S S U E 5
A P R I L S T A T I S T I C S
St Aug amp St Johns Monthly Statistics Report
04012012-04302012
Compiled on May 2nd
Apr-12 Apr-11 41-302011 - 41-
302012 YTD 2012 YTD 2011 YTD 2011-12
Residential
New Listings 316 349 -945 1444 1398 329
Sold Listings 233 226 309 795 759 474
Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282
Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182
Avg Day on Market 157 150 508 167 155 778
Lots and Land
New Listings 63 76 -1710 286 304 -592
Sold Listings 20 22 -909 83 66 2575
Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219
Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078
Avg Day on Market 376 239 5777 320 200 5963
CommercialIndustrial
New Listings 6 11 -4545 46 51 -980
Sold Listings 2 4 -50 8 13 -3846
Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720
Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420
Avg Day on Market 375 277 3562 308 192 6041
Multi-Family
New Listings 6 12 -50 15 31 -5161
Sold Listings 1 6 -8333 9 12 -25
Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431
Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575
Avg Day on Market 454 245 8505 284 183 5492
Total
New Listings 392 448 -1250 1792 1784 045
Sold Listings 256 258 077 895 850 529
Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117
Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390
Avg Day on Market 177 162 979 183 159 1517
Search Criteria
Date Start 412012 Date End 4302012
ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JUNE 2012 PREVIEW
4th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
6th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
8th FRBAR-1 3CE 900AM
13th AFFILIATE COMMITTEE 900AM
13-14th MEDIATION TRAINING 11CE 830-430PM
15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM
19th FINANCE COMMITTEE 1200PM
MLS TRAINING 100PM
20th PUBLIC RELATIONS COMMITTEE 930AM
MLS BOARD MEETING 1200PM
21st BOARD MEETING 1200PM
26th REALIST TRAINING 130PM
29th
DISTRICT 1 CONFERENCE
830AM-
400PM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
MLSEducation SUPRA
NewsletterWebsite Membership
Linda McNett
staffstjohnsrealtorsorg
MembershipWebsiteSUPRA
Committee SupportEducation
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Real success
is finding
your
lifework in
the work
that
you love
R E A L T O R reg S P O T L I G H T ndash J E F F M E T C A L F
W A T S O N - U S 1
A F F I L I A T E S P O T L I G H T ndash M I C K D O L A N
A M E R I C A N H O M E W A R R A N T Y
Page 4 B O R F O R W A R D
new hometown of St Augustine took him to many places and allowed him to meet many amazing people After seeing what forty of the fifty states have to offer hes made his decision This is the place to call home Jeff has been active in the Boy Scouts of America since 1998 and is currently a Unit Commissioner in charge of supervising 3 troops locally He has also volunteered with the Civil Air Patrol by providing Emergency Locator Transmitter training to the cadets responsible for locating downed aircraft in the event of an emergency During his downtime he enjoys flying recreationally riding motorcycles playing guitar amp piano and exploring beachfront towns with his girlfriend Ashleigh and their rescued American Bulldog Dexter Jeff looks forward to a long successful career in real estate with Mr Watson and his whole team behind him every step of the way
He can be reached by email at JeffRealty2Realitycom or by phone at (904)495-0115
Jeff Metcalf has dreamt of a career in real estate for the last ten years He finally made that dream a reality by attending the Watson School of Real Estate in August of 2011 and obtaining his Florida Real Estate License in October of the same year He joined the Watson Realty Corp family immediately after and is currently a Sales Associate under Dianne Pittman at the Watson Realty Corp office located at 3505 US 1 South in St Augustine FL Jeff is very good at spreading the word about the history and natural beauty in this part of the state but he hasnt always been lucky enough to call Florida his home He grew up in a small town just outside of Chicago Illinois After obtaining his pilots license at Southern Illinois Universitys Flight School in Carbondale Illinois he joined the United States Air Force and was relocated to Oklahoma City Oklahoma When he got out of the Air Force he decided to fulfill one of his lifelong dreams of living in Florida He has now been a resident of this great state for over 6 years and he can honestly say he will never leave The road he traveled on his way to his
The St Augustine and St Johns Board of
Realtors has an incredible group of
affiliates For the month of May we are
going to acknowledge the only home
warranty member First American
Home Warranty ndash Mick Dolan
Do you remember Cabbage Patch Kids
Magnum PI or when stamps were 20
cents This would be around the year
1984 This is also the first year First
American Home Warranty came out
with their first product This segment
of First American with experience
dating back to 1889 has evolved into
the most financially stable home
warranty in the industry
Why Buy a Home Warranty A home
warranty helps protect your
investment while you enjoy your
home While a home warranty cannot
prevent systems and appliances from
failing it can save you money on
costly covered repairs and
replacements
If you would like to learn more call
on your local representative
Mick Dolan Mobile 904-718-3685
Email mdolanfirstamcom
Mick is in his third year with First
American and would be happy to
answer any of your questions and
place orders Keep in mind existing
homes including rental properties
can add coverage any time as well
Jeff Metcalf
Making Realty a
Reality
Mick Dolan
Northeast Florida Area
Manager
Mobile Phone (904) 718-3685
mdolanfirstamcom
Page 5 V O L U M E 5 I S S U E 5
M A R C H N E W M E M B E R S
TERESA R RUEN REMAX 100
Join Date 03012012 (Primary BORPrimary MLS)
RICHARD WHITE EDMONSON REAL ESTATE amp ASSOC
Join Date 03012012 (Primary BORPrimary MLS)
MARYANN BAETZ REMAX COAST 2 COAST
Join Date 03052012 (Primary BORPrimary MLS)
KAREN MORAN ENDLESS SUMMER REALTY
Join Date 03072012 (Primary BORPrimary MLS)
MARGARET A MILLER (MAGGIE) FLORIDA HOMES REALTY amp MORTGAGE
Join Date 03122012 (Primary BORPrimary MLS)
JEFF WILDERS ACTION HEATING amp AIR CONDITIONING
Join Date 03142012 (Affiliate)
PATTI STOVER ACTION HEATING amp AIR CONDITIONING
Join Date 03142012 (Affiliate)
ROBIN WILSON ROBIN WILSON INSURANCE COMP
Join Date 03202012 (Affiliate)
TAFIE LOMBARD ROBIN WILSON INSURANCE COMP
Join Date 03202012 (Affiliate)
ROBERT J STEINER EDMONSON amp ASSOCIATES REAL EST
Join Date 03212012 (Primary BORPrimary MLS)
J U N E E V E N T S I N S T A U G U S T I N E
Page 6 B O R F O R W A R D
Changing of the Guard Saturday Night Nightly changing of the guard in St Augustine a Spanish military
tradition will be re-enacted at 7pm each Saturday through Sept 3 in front of the Government House in the
Plaza de la Constitution
First Friday ArtWalk (Every Month 2012) - Self-guided walking tour of numerous art galleries 5p-9p (904)
829-0065 visit staugustinegalleriescom
(Jun 2) Drakes Raid Conducted by the Historic Florida Militia the re-enactment provides an up-close look
at what it was like for St Augustine residents to defend their city against overwhelming odds On June 2nd
2012 in the 26th reenactment of Sir Francis Drakersquos Raid on old San Agustiacuten During the day (June 4th) a
16th century-style military encampment will be open to the public at the Fountain of Youth Park and will play
host to drills demonstrations and living history interpretation from 1000 AM to 500 PM The reenact-
ment of the sacking and burning of the town will commence Saturday evening at 700 PM in the old city
beginning at the Old City Gates and ending in the Plaza This military display is intended to symbolically
commemorate the temporary abandonment of the city of St Augustine by Spanish colonial forces After
the town was looted and burned by Drakersquos men the Spanish returned to rebuild upon the same streets
you walk on today
(Jun 2) The 14th annual Every Womanrsquos Arts amp Crafts Summer festival will be from 10 am to 5 pm at the
St Johns County Ocean Pier Pavilion 350 A1A Beach Blvd St Augustine Beach A call for arts and crafts
handmade by women of all ages is open
Go to wwweverywomansartcom or call LaDonna Eastman event organizer at 669-2260 The event will
feature paintings ceramics pottery crochet embroidery candles soaps textiles handbags photography
and more The free event is open to the public with limited parking available in the pier parking lot
(Jun 7) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attend-
ing are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Bob amp
Jolinersquos Friends of Mine Band Info (904)825-1004 Concert in the Plaza
(Jun 8) ZZ Top Gretchen Wilson and 3 Doors Down Perform at St Augustine Amphitheatre June 8 2012
630pm Enjoy a lively performance by legendary rockers ZZ Top Known for their trademark chest length
beards and sunglasses and tunes like Cheap Sunglasses and Sharp Dressed Man ZZ Top will be joined by
3 Doors Down and Grammy award winning country artist Gretchen Wilson
The performance will take place at 630 pm at the St Augustine Amphitheatre located at 1640 A1A in St
Augustine Tickets range from $4950 to $12450
(Jun 14-17) King Buster Classic More than 400 boats participate in the premiere Southern Kingfish com-
petition of the year St Augustine Municipal Marina located at Avenida Menendez and the Bridge of Lions
Info (904)280-4622 Kingbuster 400
Page 7 V O L U M E 5 I S S U E 5
(Jun 14) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending
are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Big Pineapple
Info (904)825-1004 Concert in the Plaza
(June 17) Fathers Day Weekend Treat Dad to a Golf and Romantic BampB Getaway
(Jun 21) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending
are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Mid-Life Crisis
Info (904)825-1004 Concert in the Plaza
(Jun 24) Marineland Kayaking Tours Have fun and learn about the coastal environment while paddling through the most unique setting for kayaking in Northeast Florida -- Marineland Dolphin Adventure This kayak trip is perfectly timed with the tides to ensure hours of relaxing exploration making kayaking accessible for ages 6 and up (Call for times) This eco-educational experience is made possible through partnerships between Ripple Effect Ecotours Marineland and UFs Whitney Laboratory for Marine Bioscience Location Marineland - Whitney Lab Docks Hours Call to check for times based on tides Admission $55 per person
includes free admission to the Marineland Dolphin Adventure
(Jun 25-26) Greek Landing Day Festival Sponsored by St Photios Natl Greek Orthodox Shrine Celebrate the
arrival of the first colony of Greeks in N America (904)829-8205 Greek Landing Day Festival
(Jun 28) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending
are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Lightly Salted
Info (904)825-1004 Concert in the Plaza
(Jun 29) Ringo Starr and His All Starr Band Perform at St Augustine Amphitheatre June 29 2012 7pm
Ringo Starr and his All Starr Band will return to the stage at St Augustine Amphitheatre New to the All Starrs
are Steve Lukather (Toto) and Gregg Rolie (Santana amp Journey) who will join All Starr alumni Richard Page
Todd Rundgren Mark Rivera and Gregg Bissonette The performance will include a jukebox worth of All Starr
hits such as Rosanna Broken Wings Hello Itrsquos Me Black Magic Woman v and from Starrrsquos just released
17th solo record Ringo 2012 (Hip-OUme) The performance will start at 7pm Tickets are $29 $49 $64
$79 and $124 The St Augustine Amphitheatre is located at 1640 A1A in St Augustine
J U N E E V E N T S I N S T A U G U S T I N E
S T J O H N S B U I L D E R S C O U N C I L
Page 8 B O R F O R W A R D
wwwstjohnsbuilderscouncilcom
Ed amp Ellie Paucek enjoying the weigh-in
2012 St Johns Builders Council 4th Annual Fishing Tournament
The St Johns Builders Council held their 4th Annual Fishing Tournament benefiting Habitat
for Humanity on April 14th at the Northeast Florida Marlin Association at Camachee Cove
30 boats launched to compete for the heaviest Redfish Trout and Flounder
SJBC would like to thank all the Captainrsquos Anglers Sponsors and volunteers that participated to make their fishing tournament a success
WINNING FISH ndash ANGLERS
R E D F I S H
$500 - 1ST Place - Allen Rash ndash Ferguson Enterprises
$300 - 2nd Place - Doug Wenzel ndash Bonded Builders Home Warranty
$200 - 3rd Place - Jeff Ferguson ndash Drees Homes
T R O U T
$500 - 1st Place ndash Mike Jenkins ndash Jenkins Heating amp Air Team 1
$300 - 2nd Place ndash Dustin Wickham ndash Jenkins Heating amp Air Team 2
$200 - 3rd Place ndash David Higdon ndash David Higdon Concrete
F L O U N D E R
$500 - 1st Place ndash David Liebowitz ndash Climate Masters Heating amp Air
$300 - 2nd Place ndash Dennis Ginder ndash Landon Homes
$200 - 3rd Place ndash Ferguson Enterprises ndash Mandy Bouton
T R I P L E C H A L L E N G E ndash B O A T T O T A L H E A V I E S T W E I G H T O F A L L 3 C A T E G O R I E S
$1000 - 1ST Place ndash Landon Homes ndash Captain Rob Bennett
$600 - 2nd Place ndash Panel-Tek ndash Captain Larry Miniard
Bringing in the fish Preparing the smoked pork and ribs Nice fish
Jenkins Heating and Air
HERE COMES THE SUN
Repetition is the key to under-
standing - which is why we are re-
minding you to protect yourself
from excessive exposure to the
ultraviolet rays (UV) of the sun Ex-
posure to UV radiation has increased over the years due to
the depletion of the ozone layer a naturally-occurring gas
that filters the suns UV radiation For some people overex-
posure to UV rays can lead to skin cancer cataracts and
weakened immune systems To protect against sun-related
damage follow these rules
Wear those shades Sunglasses that provide 99-
100 of UVA and UVB protection greatly reduce
sun exposure that can lead to cataracts and other
eye damage Be sure to check the label when buy-
ing sunglasses to make sure they have proper UV
protection
Lather on the sunscreen Use a sunscreen with
Sun Protection Factor (SPF) of at least 15 Apply it
liberally to all exposed areas of your body particu-
larly your ears face back and neck Reapply every
2 hours when working playing or exercising out-
doors even waterproof sunscreen can come off
when you towel off sweat or water
Listen to the weather reports The UV Index devel-
oped by the National Weather Service and the Envi-
ronmental Protection Agency provides a forecast
of the expected risk of overexposure to the sun and
indicates the degree of caution that you should
take when working playing or exercising outdoors
Weather predictions in print and broadcast media
announce the UV Index daily
Stay clear of the midday sun as much as possi-
ble The suns UV rays are strongest between 10
am and 4 pm If youre spending the day at the
beach take refuge under a beach umbrella during
those hours when the suns rays are most intense
Dress Up Wear light long-sleeved shirts and ankle-
length pants if youre going to be out in the sun for
long periods of time and youd rather not wear sun-
screen A wide brimmed hat will shade your face
neck ears and eyes
Making Fleas Flee amp
Ticks Take Off
Every spring and summer fleas and ticks cause misery to people and animals On pets they can spread disease and para-sitic infections Then once theyre bored with frolicking in fur they may decide to
feast on you Ouch
How do you get rid of them - without harming your pet your
family or the planet Here are some tips
Most commercial flea and tick sprays contain
carbaryl which works by attacking pests nerv-
ous systems But carbaryl also can harm devel-
oping fetuses in both animals and humans
Fortunately there are less-toxic alternatives
For example some pesticides contain pyrethrin
a natural ingredient made from chrysanthe-
mums It works just as well though it still should
be used with care
Many pesticides dont affect insects eggs and
larvae which represent 95 of the flea popula-
tion That may require a kind of pesticide called
a growth regulator They keep eggs from
becoming adults
Another way to keep fleas off pets is to add gar-
lic and brewers yeast to pets meals which
makes pets taste bad to bugs Many such prod-
ucts are sold in pet supply stores But pets may
need to take these remedies for several weeks
before they work
Dont overlook the basics Keep your pet
clean Use a fine-toothed flea comb on your pet
to remove existing fleas And dont forget to dust
and vacuum regularly Fleas simply hate clean
homes
(NOT SO FUN) FACT For every flea found on your pet there
may be as many as 100 more lurking nearby
Page 9 V O L U M E 5 I S S U E 5
G O G R E E N S P R I N G T I P S
You do a lot of work to drive traffic to your Web site Blogging social media SEO pay-
per-click ads postcard campaigns drip messaging hellip all of that can be overwhelming
and some of those things can take up a fair amount of your time and money
The biggest problem with that investment is this Many visitors who land on your site
once via those methods never come back Well now therersquos a way where you can
follow up with your site visitors to remind them of your services and even qualify
those leads as you do so The amazing thing is itrsquos very easy to do and costs far less
than you think
How Retargeting Works
Humans are creatures of habit We seek information using certain guidelines or pa-
rameters And when there is something wersquore interested in we tend to notice things
that relate to that item more readily So letrsquos say that yoursquore considering buying a
house You search for information on the Web using some term like ldquobuying a home in
______rdquo (fill in the blank with a geographic location) You get a list of real estate Web
sites and will probably click on the first few before wondering what other resources
you can find and try a different search perhaps ending up on say Realtorcom
Now consider this Yoursquore starting to search around the Web with that phrase when
you suddenly see an online ad offering a custom luxury tour of a neighborhood you
were just considering or perhaps the ability to get greater details on a house you were
interested in Coincidence Nope Retargeting
Because of your cookies search engines can track every single place you visit on the
Internet Google also has a vast network of advertisers and they get paid only when
someone clicks on one of those ads So by combining these two pieces of information
Google has the ability to present specific ads to select people who have already shown
an interest in that particular service or product thus increasing the likelihood the
audience will click through You can leverage this for your site and business by devel-
oping targeted ads that present tempting offers to entice the lead to return and en-
gage with you
Implementing a Retargeting Campaign
Firstly you need to understand there are two different ways you can garner an audi-
ence for retargeting The strongest by far is building your own list This happens over
time as people visit your site and are naturally tracked by their cookies In this situa-
tion you already know not only that theyrsquore generally interested in real estate but also
that there are specific kinds of properties they want
The second way is to use a ldquopreset audiencerdquo which goes by established preferences
based on browsing history mdash for example Web users who like horses mdash in a certain
geographic region as well as an expressed an interest in real estate This second
method is not quite as accurate as the first but it does allow you to get started right
away
Next step is to develop your ads You must have a variety of them because if your
audience sees the same thing getting shoved in their faces over and over again
theyrsquore going to be more irritated than persuaded A templated ad builder is available
or you can have a designer customize and upload them By the way ever notice that
ads are different sizes at different places on some Web pages One may be a banner
across the page another a little box in the corner and so on Yoursquoll need to have your
ads created in all these sizes because Google will select ads that fit the available
space
You can control all aspects of your ads including your budget the number of impres-
sions the campaignrsquos termination point and so on You can set your ads to display
according to certain keywords or even specific Web sites You can even control what
they see when they get to your site which means you can motivate them immediately
For example here is Progressive Insur-
ancersquos general site
Obviously you see navigation multiple offers and all kinds of additional information
Now look at what we get after clicking on a retargeted ad
No navigation no offers One purpose and one purpose only Follow the three
easy steps Note also that the box she is holding says ldquoAutordquo on it because I
searched using the keywords ldquocar insurancerdquo I repeated this exercise using
ldquohouse insurancerdquo and in the image she was holding two stacked boxes you
guessed it mdash one labeled ldquoHomeownersrdquo and the second ldquoAutordquo So you can very
simply drop your retargeted lead directly on the landing page for the offer you
present Donrsquot make them think about it
After launching you will want the ads to run for a couple of months until you
saturate your market then swap them out It can still be the same offer mind
you mdash just a different way of presenting it For example you may start out with an
ad offering a ldquoNo Commitment CMArdquo then go to ldquoSee Recent Sales in Your
Neighborhoodrdquo then swap to ldquoCheck Out Detailed Market Datardquo
Home Much Does Retargeting Cost
So you can follow up with warm leads on a consistent basis over a long period of
time with a single effort of setting up a couple of ads This has got to be yet an-
other major investment right Actually it costs less than the standard PPC cam-
paign
To determine the cost of an ad you have to balance the per-click payment
against its quality score On the basic level Google determines the quality score
by the number of times a given ad is displayed (an impression) and the number
of people who respond to it If the ad has too low a quality score Google will shut
it down because the ad is not making money On the other hand if people are
clicking through but still not engaging itrsquos not worth any amount of money yoursquore
paying and you need to revise the ad
Now letrsquos look at a return on investment Studies show it takes an average of
seven touches for someone to engage with a site If you are paying $4 per click
to get a visitor to your site using PPC ads but only two out of 100 visitors actually
engage with your site thatrsquos $392 lost Now if you can pay a fraction of that to
retarget those other 98 visitors over a period of weeks or months you vastly
increase your exposure and the chances of those warm leads returning thereby
increasing your return on the initial investment
In the end retargeting comes out looking better Standard PPC is triggered by
keyword searches which give you a ldquobest guessrdquo but donrsquot necessarily identify
any specific need On the other hand retargeting is based in the actual content
the user elects to view which is a far more accurate gauge So Google charges
less based on the likelihood being much higher of someone clicking on a retar-
geted ad versus a generalized PPC ad
Best Practices for Successful Retargeted Ads
As always there are a few guidelines you should follow when creating and
launching your campaign
Make sure your ad shows on related sites A guy shopping for lingerie for his
wife on Victoriarsquos Secretrsquos site is not thinking about real estate Donrsquot waste your
time and money displaying your ad to him Be sure your keywords are specific
enough that only sites related to real estate are used
Donrsquot make it easy for your competition Donrsquot show paid ads on your blog or
site You cannot control what ads Google shows on your site and it would be
mighty embarrassing to have a competitor stealing your leads
Follow good marketing practices As always your ads should focus on benefits
first and foremost mdash have big headlines and a strong call to action
Give rsquoem what they want Few things are more frustrating to a visitor than hav-
ing to search for the promised information If your ad offers a specific product or
service make sure the link takes them directly there not to your home page The
whole point of this is to channel them into your ldquoclick funnelrdquo
Although some companies have been using retargeting for quite some time it is
becoming more prevalent When used strategically and judiciously this long-term
method of marketing to potential online clients has shown itself to have real
potential Go here to find out more about how to get started
T E C H N O L O G Y C O M M I T T E E ldquo T E C H T I P rdquo
R E T A R G E T S I T E V I S I T O R S T O C O N V E R T L E A D S
Page 10 B O R F O R W A R D
Page 11 V O L U M E 5 I S S U E 5
Page 12 N E W S L E T T E R T I T L E
Page 13 V O L U M E 5 I S S U E 5
A N D R E W W O O T E N S A F E A R T I C L E
REALTORreg Safety for 2012
For the remainder of this year (with the exception of extenuating circumstances) we will focus our newsletters on tips from our 2012 REALTOR
reg Safety Guide The 2012 REALTOR
reg Safety Guide will be coming to you soon at no charge
We are currently in process of updating the information and format
This newsletter is going to focus on the state of our industry today This information is not meant to scare you but to in-form you so you can better prepare yourself and become more aware as you go about doing the everyday tasks of your job
Current REALTORreg Crime Statistics
There were eleven confirmed real estate murders in 2011 With attacks rapes murders and suicides 2011 was the most violent year in the real estate industry
In 2011
The majority of attacks on real estate professionals occurred in the afternoons on Thursday or Friday
Nearly 30 of attack victims were men
Most attacks did not occur inside major metro areas
Guns were used roughly 50 of the time in attacks
Robbery was the intention going into the attack but frequently resulted in a shooting
Unfortunately there is no face of a standard victim no face of a standard attacker and no common theme between many attacks The only common threads between these attacks are (1) there is no common thread everyone is equally vulnerable and (2) many lives have been altered as people have lost loved ones or have been attacked
Safety First Due to our frequent contact with unfamiliar people in private locations real estate profes-sionals face more on-the-job risks than many other business professionals One way to avoid a potential attack before it happens is to trust your instincts Your intuition combined with your common sense can help get you out of trouble For example you are working an open house and a person enters
We are all busy and preoccupied with work family and friends But dont let our busyness keep us from staying safe By following some simple techniques and taking time to stop and look around we can drastically decrease the chances of becoming victims For more tips tools and information please visit the resource page on our website wwwjustbesafecom
Page 14 B O R F O R W A R D
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Page 15 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Right
Roy O Barnes Jr
Board President
presents John Bailey
with the Realtor
Emeritus Award
Left
Maria Gelinas introduces
RMG Mortgagehellip
Rod Gelinas Owner
Bernardo Rojas amp
Casey Marshall
Page 16 B O R F O R W A R D
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
The Pledge of Allegiance
Recognizing Committee Members
Victor J Raymosmdash AECEO
Victor J Raymos addressing the Members
Roy O Barnes Jr Board President
Terry Pacettindash Auctioneer Extraordinaire
Diane Vespucci lending a helping hand
Linda McNett amp Joan Scop selling Board cookbooks
Page 17 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Sara Gross Florida Realtors-Public Policy amp
Victor J Raymos AECEO
Standing Deborah Link Seymoine Schmidt amp Bill Crosby
Seated Rob West amp Ted Smith
Judi Schuyler amp Marjorie Taylor
Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci
Gayle Logan Roberta Odom amp Carol Tunis
Tracy Glochau
Janine Rinderknecht
amp Dave Hall
2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E
Page 18 B O R F O R W A R D
Before a Hurricane Is Out There
Create a written emergency preparedness and action plan for your family and business
Visit your insurance agent now Review insurance coverage for your home and business
and the contents Determine your flood insurance eligibility - homeowners insurance
typically does not cover flood damage
Buy plywood or shutters for protecting windows Trim trees to lessen flying debris
Find out if you live in a hurricane evacuation zone by contacting your local emergency
management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or
if you live in a high-rise building
Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you
can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets
Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-
hood if you cannot return home
Test emergency equipment such as generators and flashlights
Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage
Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you
wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable
Hurricane Survival Kit
Essential Items
During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the
roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely
self-sufficient during that period
Here are some of the most critical supplies to have on hand well before a hurricane threatens
At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)
Non-perishable food
Formula diapers and other baby supplies
Manual can opener
First aid kit
Prescription and non-prescription medicines
Toiletries
Cell phones and battery-powered cell phone chargers
Battery-powered radios and flashlights
Plenty of batteries
Extra cash
Blankets sleeping bags books and games (especially if evacuating)
Page 19 B O R F O R W A R D
Take Action
When a Hurricane Threatens
Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-
fected by the storm about your whereabouts
No later than when a watch is issued
Fill vehicles with gas
Get extra cash
Fill prescriptions
For mobile homes secure tie-downs and prepare to evacuate when ordered
Bring in loose objects from outside
Prepare to secure all windows with shutters or plywood
No later than when a warning is issued
Secure all windows with shutters or plywood
Place valuables and important papers in a waterproof container and store on highest floor of home
If you are told to evacuate
Follow all instructions from local officials and leave immediately when told to do so
Bring emergency supplies listed above
Bring copies of important papers such as insurance policies and list and photos of your homersquos contents
Bring blankets sleeping bags books and games
Unplug appliances turn off electricity and main water valve
Lock windows and doors of your home
Go
If you are not told to evacuate
Stay at home Leave the roads available for those who must evacuate
Clean bathtub with bleach fill with water for washing and flushing (not drinking)
Set fridge to maximum cold and keep closed
Turn off utilities if told to do so by local officials
During a Hurricane
Go to an interior room on the lowest level of the structure in which yoursquore taking shelter
Stay away from windows and doors even though theyrsquore covered with shutters or plywood
During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture
Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short
period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived
After a Hurricane
Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often
difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a
downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such
as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-
ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated
carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard
Page 20 B O R F O R W A R D
A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H
D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R
B R O K E R T O S E E W H A T Y O U O W E
R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E
I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D
I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y
S E R V I C E W I L L B E M A D E I N A C T I V E
T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A
$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T
Drop off your payment at the Board office or
you can pay over the phone call 904-829-8738
The Education Committee is happy to welcome Tanya Liebal to the group
The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their
assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year
Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or
donated items
Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder
all proceeds will benefit our communityrsquos children through scholarships
The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend
54 Code of Ethics (3CE) at 9AM
511 After the Contract at 9AM-4PM
515 MLS training at 1PM-3PM
517 Listing Agreement at 9AM
524 Vacant Land Contract at 9AM-12AM
525 Board Orientation at 9AM (required for all new members)
529 Intermediate Innovia at 130PM-330PM
530 Mobile Hookups Userrsquos Group 930AM-1030AM
531 Conflict Resolution for Realtors (3CE) at 1PM
Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come
and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions
If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron
Barry at 904-501-2424
E D U C A T I O N C O M M I T T E E N E W S
M E M B E R B E N E F I T S
Page 21 V O L U M E 5 I S S U E 5
Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on
WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer peace of
mind Infrared technology separates the professionals from the pretenders in the home inspec-
tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade
Package Call for your 5 Star Inspection today ndash 904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC
instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of
The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up
Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or
Amazoncom Book Wally for your next speaking event today
HomePro Inspections
is your best source for agent liability reduction and
client peace of mind Your clientrsquos one stop for
Environmental Testing (mold radon water lead paint meth
lab) Wind Mitigation Evaluations
Chinese Drywall Assessments Insurance Inspections
Energy Audits Home Inspections Termite Reports Construc-
tion Consultations Infrared Moisture Instruction
Investigations and More
904-268-8211
GoHomeProcom
stantly see the cost to operate that device
The OWL also gives you cost and consumption by day as
well as weekly monthly and annual costs This thing is
fast and fun And it makes it easy to choose how best to
save based on your exact consumption habits
When I brought the OWL into my office it was met with
mixed reactions For sure my staff is accustomed to my
frugal consumption habits but now with the OWL they
were able to see instantly the cost of every action And
the real savings of simply turning off what was not in use
The most profound discovery was Amie in my front office
discovering that the small space heater she was using
under her desk to warm her feet was consuming and
costing as much as the heat pump that heats the whole
office She has seen the ill of her ways and abandoned
the under desk space heater No doubt the computer
that was also under the desk is also grateful at the re-
moval of the space heater
There really is a positive return when you increase your
insulation upgrade your heat pump or install a solar wa-
ter heater - you bet there is The OWL will never make
your home more efficient BUT it will make YOU more
efficient And when you do make energy related up-
grades in your home you will reap even greater rewards
with the help of your own efficient behaviors
Want to easily and instantly manage your energy con-
sumption It all starts with measurement
(NOTE Ive become so impressed with the OWL that HomePro now offers it
for sale and well install it for free during an energy audit Call to book your
energy audit today 904-268-8211)
Therersquos an old adage that states ldquoYou cannot manage
what you do not measurerdquo
When it comes to lowering your electric bill measuring
your electric consumption is a fantastic way to reduce
your electric expense even without the expense of fancy
home improvement
Now you might make the argument that your electric
consumption is already being measured at the meter
While thatrsquos true you donrsquot see that consumption until
your bill arrives a month or more AFTER the consump-
tion has already happened Too late to manage that bill
all you can try to manage is how to pay the bill
But before you can easily manage your consumption
you must have an easy way to measure your consump-
tion And you must be able to see it happen as it hap-
pens You could stand and stare at your electric meter
while a friend or family meter switched items in your
home off and on But truth be told even an energy effi-
ciency nut like me will not work THAT hard
No what I wanted was something simple that would
make it a game to save energy and money
My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget
plugs directly into your wall outlet and then you plug the
device to be measured into the Kill-A-Watt-EZ After the
device being measured has been in use for a few hours
the Kill-A-Watt-EZ calculates the cost to run your device
on a per hour day week month and annual basis Kind
of fun and a great way to begin understanding what it
really costs to operate each item in your home
Using the Kill-A-Watt-EZ I discovered that television con-
sumed $5216 of electric per year and that my coffee
maker was costing me $257 each year Irsquove now meas-
ured most every piece of equipment in my home as well
as my office You can purchase your own Kill-A-Watt-EZ
for about $30 from many big box stores
I ultimately found it was taking a lot of time to get a
reading from the Kill-A-Watt-EZ plugged into each piece
of equipment in my home and office so I began the
search for an easier way to continually monitor my con-
sumption
Thatrsquos when I found The OWL The OWL is a wireless
monitor that shows how much electricity you are using
at any given instant (installs into your electrical panel)
As each item in your home switches on you can in-
Page 23 V O L U M E 5 I S S U E 5
A P R I L S T A T I S T I C S
St Aug amp St Johns Monthly Statistics Report
04012012-04302012
Compiled on May 2nd
Apr-12 Apr-11 41-302011 - 41-
302012 YTD 2012 YTD 2011 YTD 2011-12
Residential
New Listings 316 349 -945 1444 1398 329
Sold Listings 233 226 309 795 759 474
Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282
Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182
Avg Day on Market 157 150 508 167 155 778
Lots and Land
New Listings 63 76 -1710 286 304 -592
Sold Listings 20 22 -909 83 66 2575
Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219
Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078
Avg Day on Market 376 239 5777 320 200 5963
CommercialIndustrial
New Listings 6 11 -4545 46 51 -980
Sold Listings 2 4 -50 8 13 -3846
Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720
Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420
Avg Day on Market 375 277 3562 308 192 6041
Multi-Family
New Listings 6 12 -50 15 31 -5161
Sold Listings 1 6 -8333 9 12 -25
Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431
Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575
Avg Day on Market 454 245 8505 284 183 5492
Total
New Listings 392 448 -1250 1792 1784 045
Sold Listings 256 258 077 895 850 529
Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117
Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390
Avg Day on Market 177 162 979 183 159 1517
Search Criteria
Date Start 412012 Date End 4302012
ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JUNE 2012 PREVIEW
4th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
6th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
8th FRBAR-1 3CE 900AM
13th AFFILIATE COMMITTEE 900AM
13-14th MEDIATION TRAINING 11CE 830-430PM
15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM
19th FINANCE COMMITTEE 1200PM
MLS TRAINING 100PM
20th PUBLIC RELATIONS COMMITTEE 930AM
MLS BOARD MEETING 1200PM
21st BOARD MEETING 1200PM
26th REALIST TRAINING 130PM
29th
DISTRICT 1 CONFERENCE
830AM-
400PM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
MLSEducation SUPRA
NewsletterWebsite Membership
Linda McNett
staffstjohnsrealtorsorg
MembershipWebsiteSUPRA
Committee SupportEducation
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Page 5 V O L U M E 5 I S S U E 5
M A R C H N E W M E M B E R S
TERESA R RUEN REMAX 100
Join Date 03012012 (Primary BORPrimary MLS)
RICHARD WHITE EDMONSON REAL ESTATE amp ASSOC
Join Date 03012012 (Primary BORPrimary MLS)
MARYANN BAETZ REMAX COAST 2 COAST
Join Date 03052012 (Primary BORPrimary MLS)
KAREN MORAN ENDLESS SUMMER REALTY
Join Date 03072012 (Primary BORPrimary MLS)
MARGARET A MILLER (MAGGIE) FLORIDA HOMES REALTY amp MORTGAGE
Join Date 03122012 (Primary BORPrimary MLS)
JEFF WILDERS ACTION HEATING amp AIR CONDITIONING
Join Date 03142012 (Affiliate)
PATTI STOVER ACTION HEATING amp AIR CONDITIONING
Join Date 03142012 (Affiliate)
ROBIN WILSON ROBIN WILSON INSURANCE COMP
Join Date 03202012 (Affiliate)
TAFIE LOMBARD ROBIN WILSON INSURANCE COMP
Join Date 03202012 (Affiliate)
ROBERT J STEINER EDMONSON amp ASSOCIATES REAL EST
Join Date 03212012 (Primary BORPrimary MLS)
J U N E E V E N T S I N S T A U G U S T I N E
Page 6 B O R F O R W A R D
Changing of the Guard Saturday Night Nightly changing of the guard in St Augustine a Spanish military
tradition will be re-enacted at 7pm each Saturday through Sept 3 in front of the Government House in the
Plaza de la Constitution
First Friday ArtWalk (Every Month 2012) - Self-guided walking tour of numerous art galleries 5p-9p (904)
829-0065 visit staugustinegalleriescom
(Jun 2) Drakes Raid Conducted by the Historic Florida Militia the re-enactment provides an up-close look
at what it was like for St Augustine residents to defend their city against overwhelming odds On June 2nd
2012 in the 26th reenactment of Sir Francis Drakersquos Raid on old San Agustiacuten During the day (June 4th) a
16th century-style military encampment will be open to the public at the Fountain of Youth Park and will play
host to drills demonstrations and living history interpretation from 1000 AM to 500 PM The reenact-
ment of the sacking and burning of the town will commence Saturday evening at 700 PM in the old city
beginning at the Old City Gates and ending in the Plaza This military display is intended to symbolically
commemorate the temporary abandonment of the city of St Augustine by Spanish colonial forces After
the town was looted and burned by Drakersquos men the Spanish returned to rebuild upon the same streets
you walk on today
(Jun 2) The 14th annual Every Womanrsquos Arts amp Crafts Summer festival will be from 10 am to 5 pm at the
St Johns County Ocean Pier Pavilion 350 A1A Beach Blvd St Augustine Beach A call for arts and crafts
handmade by women of all ages is open
Go to wwweverywomansartcom or call LaDonna Eastman event organizer at 669-2260 The event will
feature paintings ceramics pottery crochet embroidery candles soaps textiles handbags photography
and more The free event is open to the public with limited parking available in the pier parking lot
(Jun 7) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attend-
ing are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Bob amp
Jolinersquos Friends of Mine Band Info (904)825-1004 Concert in the Plaza
(Jun 8) ZZ Top Gretchen Wilson and 3 Doors Down Perform at St Augustine Amphitheatre June 8 2012
630pm Enjoy a lively performance by legendary rockers ZZ Top Known for their trademark chest length
beards and sunglasses and tunes like Cheap Sunglasses and Sharp Dressed Man ZZ Top will be joined by
3 Doors Down and Grammy award winning country artist Gretchen Wilson
The performance will take place at 630 pm at the St Augustine Amphitheatre located at 1640 A1A in St
Augustine Tickets range from $4950 to $12450
(Jun 14-17) King Buster Classic More than 400 boats participate in the premiere Southern Kingfish com-
petition of the year St Augustine Municipal Marina located at Avenida Menendez and the Bridge of Lions
Info (904)280-4622 Kingbuster 400
Page 7 V O L U M E 5 I S S U E 5
(Jun 14) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending
are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Big Pineapple
Info (904)825-1004 Concert in the Plaza
(June 17) Fathers Day Weekend Treat Dad to a Golf and Romantic BampB Getaway
(Jun 21) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending
are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Mid-Life Crisis
Info (904)825-1004 Concert in the Plaza
(Jun 24) Marineland Kayaking Tours Have fun and learn about the coastal environment while paddling through the most unique setting for kayaking in Northeast Florida -- Marineland Dolphin Adventure This kayak trip is perfectly timed with the tides to ensure hours of relaxing exploration making kayaking accessible for ages 6 and up (Call for times) This eco-educational experience is made possible through partnerships between Ripple Effect Ecotours Marineland and UFs Whitney Laboratory for Marine Bioscience Location Marineland - Whitney Lab Docks Hours Call to check for times based on tides Admission $55 per person
includes free admission to the Marineland Dolphin Adventure
(Jun 25-26) Greek Landing Day Festival Sponsored by St Photios Natl Greek Orthodox Shrine Celebrate the
arrival of the first colony of Greeks in N America (904)829-8205 Greek Landing Day Festival
(Jun 28) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending
are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Lightly Salted
Info (904)825-1004 Concert in the Plaza
(Jun 29) Ringo Starr and His All Starr Band Perform at St Augustine Amphitheatre June 29 2012 7pm
Ringo Starr and his All Starr Band will return to the stage at St Augustine Amphitheatre New to the All Starrs
are Steve Lukather (Toto) and Gregg Rolie (Santana amp Journey) who will join All Starr alumni Richard Page
Todd Rundgren Mark Rivera and Gregg Bissonette The performance will include a jukebox worth of All Starr
hits such as Rosanna Broken Wings Hello Itrsquos Me Black Magic Woman v and from Starrrsquos just released
17th solo record Ringo 2012 (Hip-OUme) The performance will start at 7pm Tickets are $29 $49 $64
$79 and $124 The St Augustine Amphitheatre is located at 1640 A1A in St Augustine
J U N E E V E N T S I N S T A U G U S T I N E
S T J O H N S B U I L D E R S C O U N C I L
Page 8 B O R F O R W A R D
wwwstjohnsbuilderscouncilcom
Ed amp Ellie Paucek enjoying the weigh-in
2012 St Johns Builders Council 4th Annual Fishing Tournament
The St Johns Builders Council held their 4th Annual Fishing Tournament benefiting Habitat
for Humanity on April 14th at the Northeast Florida Marlin Association at Camachee Cove
30 boats launched to compete for the heaviest Redfish Trout and Flounder
SJBC would like to thank all the Captainrsquos Anglers Sponsors and volunteers that participated to make their fishing tournament a success
WINNING FISH ndash ANGLERS
R E D F I S H
$500 - 1ST Place - Allen Rash ndash Ferguson Enterprises
$300 - 2nd Place - Doug Wenzel ndash Bonded Builders Home Warranty
$200 - 3rd Place - Jeff Ferguson ndash Drees Homes
T R O U T
$500 - 1st Place ndash Mike Jenkins ndash Jenkins Heating amp Air Team 1
$300 - 2nd Place ndash Dustin Wickham ndash Jenkins Heating amp Air Team 2
$200 - 3rd Place ndash David Higdon ndash David Higdon Concrete
F L O U N D E R
$500 - 1st Place ndash David Liebowitz ndash Climate Masters Heating amp Air
$300 - 2nd Place ndash Dennis Ginder ndash Landon Homes
$200 - 3rd Place ndash Ferguson Enterprises ndash Mandy Bouton
T R I P L E C H A L L E N G E ndash B O A T T O T A L H E A V I E S T W E I G H T O F A L L 3 C A T E G O R I E S
$1000 - 1ST Place ndash Landon Homes ndash Captain Rob Bennett
$600 - 2nd Place ndash Panel-Tek ndash Captain Larry Miniard
Bringing in the fish Preparing the smoked pork and ribs Nice fish
Jenkins Heating and Air
HERE COMES THE SUN
Repetition is the key to under-
standing - which is why we are re-
minding you to protect yourself
from excessive exposure to the
ultraviolet rays (UV) of the sun Ex-
posure to UV radiation has increased over the years due to
the depletion of the ozone layer a naturally-occurring gas
that filters the suns UV radiation For some people overex-
posure to UV rays can lead to skin cancer cataracts and
weakened immune systems To protect against sun-related
damage follow these rules
Wear those shades Sunglasses that provide 99-
100 of UVA and UVB protection greatly reduce
sun exposure that can lead to cataracts and other
eye damage Be sure to check the label when buy-
ing sunglasses to make sure they have proper UV
protection
Lather on the sunscreen Use a sunscreen with
Sun Protection Factor (SPF) of at least 15 Apply it
liberally to all exposed areas of your body particu-
larly your ears face back and neck Reapply every
2 hours when working playing or exercising out-
doors even waterproof sunscreen can come off
when you towel off sweat or water
Listen to the weather reports The UV Index devel-
oped by the National Weather Service and the Envi-
ronmental Protection Agency provides a forecast
of the expected risk of overexposure to the sun and
indicates the degree of caution that you should
take when working playing or exercising outdoors
Weather predictions in print and broadcast media
announce the UV Index daily
Stay clear of the midday sun as much as possi-
ble The suns UV rays are strongest between 10
am and 4 pm If youre spending the day at the
beach take refuge under a beach umbrella during
those hours when the suns rays are most intense
Dress Up Wear light long-sleeved shirts and ankle-
length pants if youre going to be out in the sun for
long periods of time and youd rather not wear sun-
screen A wide brimmed hat will shade your face
neck ears and eyes
Making Fleas Flee amp
Ticks Take Off
Every spring and summer fleas and ticks cause misery to people and animals On pets they can spread disease and para-sitic infections Then once theyre bored with frolicking in fur they may decide to
feast on you Ouch
How do you get rid of them - without harming your pet your
family or the planet Here are some tips
Most commercial flea and tick sprays contain
carbaryl which works by attacking pests nerv-
ous systems But carbaryl also can harm devel-
oping fetuses in both animals and humans
Fortunately there are less-toxic alternatives
For example some pesticides contain pyrethrin
a natural ingredient made from chrysanthe-
mums It works just as well though it still should
be used with care
Many pesticides dont affect insects eggs and
larvae which represent 95 of the flea popula-
tion That may require a kind of pesticide called
a growth regulator They keep eggs from
becoming adults
Another way to keep fleas off pets is to add gar-
lic and brewers yeast to pets meals which
makes pets taste bad to bugs Many such prod-
ucts are sold in pet supply stores But pets may
need to take these remedies for several weeks
before they work
Dont overlook the basics Keep your pet
clean Use a fine-toothed flea comb on your pet
to remove existing fleas And dont forget to dust
and vacuum regularly Fleas simply hate clean
homes
(NOT SO FUN) FACT For every flea found on your pet there
may be as many as 100 more lurking nearby
Page 9 V O L U M E 5 I S S U E 5
G O G R E E N S P R I N G T I P S
You do a lot of work to drive traffic to your Web site Blogging social media SEO pay-
per-click ads postcard campaigns drip messaging hellip all of that can be overwhelming
and some of those things can take up a fair amount of your time and money
The biggest problem with that investment is this Many visitors who land on your site
once via those methods never come back Well now therersquos a way where you can
follow up with your site visitors to remind them of your services and even qualify
those leads as you do so The amazing thing is itrsquos very easy to do and costs far less
than you think
How Retargeting Works
Humans are creatures of habit We seek information using certain guidelines or pa-
rameters And when there is something wersquore interested in we tend to notice things
that relate to that item more readily So letrsquos say that yoursquore considering buying a
house You search for information on the Web using some term like ldquobuying a home in
______rdquo (fill in the blank with a geographic location) You get a list of real estate Web
sites and will probably click on the first few before wondering what other resources
you can find and try a different search perhaps ending up on say Realtorcom
Now consider this Yoursquore starting to search around the Web with that phrase when
you suddenly see an online ad offering a custom luxury tour of a neighborhood you
were just considering or perhaps the ability to get greater details on a house you were
interested in Coincidence Nope Retargeting
Because of your cookies search engines can track every single place you visit on the
Internet Google also has a vast network of advertisers and they get paid only when
someone clicks on one of those ads So by combining these two pieces of information
Google has the ability to present specific ads to select people who have already shown
an interest in that particular service or product thus increasing the likelihood the
audience will click through You can leverage this for your site and business by devel-
oping targeted ads that present tempting offers to entice the lead to return and en-
gage with you
Implementing a Retargeting Campaign
Firstly you need to understand there are two different ways you can garner an audi-
ence for retargeting The strongest by far is building your own list This happens over
time as people visit your site and are naturally tracked by their cookies In this situa-
tion you already know not only that theyrsquore generally interested in real estate but also
that there are specific kinds of properties they want
The second way is to use a ldquopreset audiencerdquo which goes by established preferences
based on browsing history mdash for example Web users who like horses mdash in a certain
geographic region as well as an expressed an interest in real estate This second
method is not quite as accurate as the first but it does allow you to get started right
away
Next step is to develop your ads You must have a variety of them because if your
audience sees the same thing getting shoved in their faces over and over again
theyrsquore going to be more irritated than persuaded A templated ad builder is available
or you can have a designer customize and upload them By the way ever notice that
ads are different sizes at different places on some Web pages One may be a banner
across the page another a little box in the corner and so on Yoursquoll need to have your
ads created in all these sizes because Google will select ads that fit the available
space
You can control all aspects of your ads including your budget the number of impres-
sions the campaignrsquos termination point and so on You can set your ads to display
according to certain keywords or even specific Web sites You can even control what
they see when they get to your site which means you can motivate them immediately
For example here is Progressive Insur-
ancersquos general site
Obviously you see navigation multiple offers and all kinds of additional information
Now look at what we get after clicking on a retargeted ad
No navigation no offers One purpose and one purpose only Follow the three
easy steps Note also that the box she is holding says ldquoAutordquo on it because I
searched using the keywords ldquocar insurancerdquo I repeated this exercise using
ldquohouse insurancerdquo and in the image she was holding two stacked boxes you
guessed it mdash one labeled ldquoHomeownersrdquo and the second ldquoAutordquo So you can very
simply drop your retargeted lead directly on the landing page for the offer you
present Donrsquot make them think about it
After launching you will want the ads to run for a couple of months until you
saturate your market then swap them out It can still be the same offer mind
you mdash just a different way of presenting it For example you may start out with an
ad offering a ldquoNo Commitment CMArdquo then go to ldquoSee Recent Sales in Your
Neighborhoodrdquo then swap to ldquoCheck Out Detailed Market Datardquo
Home Much Does Retargeting Cost
So you can follow up with warm leads on a consistent basis over a long period of
time with a single effort of setting up a couple of ads This has got to be yet an-
other major investment right Actually it costs less than the standard PPC cam-
paign
To determine the cost of an ad you have to balance the per-click payment
against its quality score On the basic level Google determines the quality score
by the number of times a given ad is displayed (an impression) and the number
of people who respond to it If the ad has too low a quality score Google will shut
it down because the ad is not making money On the other hand if people are
clicking through but still not engaging itrsquos not worth any amount of money yoursquore
paying and you need to revise the ad
Now letrsquos look at a return on investment Studies show it takes an average of
seven touches for someone to engage with a site If you are paying $4 per click
to get a visitor to your site using PPC ads but only two out of 100 visitors actually
engage with your site thatrsquos $392 lost Now if you can pay a fraction of that to
retarget those other 98 visitors over a period of weeks or months you vastly
increase your exposure and the chances of those warm leads returning thereby
increasing your return on the initial investment
In the end retargeting comes out looking better Standard PPC is triggered by
keyword searches which give you a ldquobest guessrdquo but donrsquot necessarily identify
any specific need On the other hand retargeting is based in the actual content
the user elects to view which is a far more accurate gauge So Google charges
less based on the likelihood being much higher of someone clicking on a retar-
geted ad versus a generalized PPC ad
Best Practices for Successful Retargeted Ads
As always there are a few guidelines you should follow when creating and
launching your campaign
Make sure your ad shows on related sites A guy shopping for lingerie for his
wife on Victoriarsquos Secretrsquos site is not thinking about real estate Donrsquot waste your
time and money displaying your ad to him Be sure your keywords are specific
enough that only sites related to real estate are used
Donrsquot make it easy for your competition Donrsquot show paid ads on your blog or
site You cannot control what ads Google shows on your site and it would be
mighty embarrassing to have a competitor stealing your leads
Follow good marketing practices As always your ads should focus on benefits
first and foremost mdash have big headlines and a strong call to action
Give rsquoem what they want Few things are more frustrating to a visitor than hav-
ing to search for the promised information If your ad offers a specific product or
service make sure the link takes them directly there not to your home page The
whole point of this is to channel them into your ldquoclick funnelrdquo
Although some companies have been using retargeting for quite some time it is
becoming more prevalent When used strategically and judiciously this long-term
method of marketing to potential online clients has shown itself to have real
potential Go here to find out more about how to get started
T E C H N O L O G Y C O M M I T T E E ldquo T E C H T I P rdquo
R E T A R G E T S I T E V I S I T O R S T O C O N V E R T L E A D S
Page 10 B O R F O R W A R D
Page 11 V O L U M E 5 I S S U E 5
Page 12 N E W S L E T T E R T I T L E
Page 13 V O L U M E 5 I S S U E 5
A N D R E W W O O T E N S A F E A R T I C L E
REALTORreg Safety for 2012
For the remainder of this year (with the exception of extenuating circumstances) we will focus our newsletters on tips from our 2012 REALTOR
reg Safety Guide The 2012 REALTOR
reg Safety Guide will be coming to you soon at no charge
We are currently in process of updating the information and format
This newsletter is going to focus on the state of our industry today This information is not meant to scare you but to in-form you so you can better prepare yourself and become more aware as you go about doing the everyday tasks of your job
Current REALTORreg Crime Statistics
There were eleven confirmed real estate murders in 2011 With attacks rapes murders and suicides 2011 was the most violent year in the real estate industry
In 2011
The majority of attacks on real estate professionals occurred in the afternoons on Thursday or Friday
Nearly 30 of attack victims were men
Most attacks did not occur inside major metro areas
Guns were used roughly 50 of the time in attacks
Robbery was the intention going into the attack but frequently resulted in a shooting
Unfortunately there is no face of a standard victim no face of a standard attacker and no common theme between many attacks The only common threads between these attacks are (1) there is no common thread everyone is equally vulnerable and (2) many lives have been altered as people have lost loved ones or have been attacked
Safety First Due to our frequent contact with unfamiliar people in private locations real estate profes-sionals face more on-the-job risks than many other business professionals One way to avoid a potential attack before it happens is to trust your instincts Your intuition combined with your common sense can help get you out of trouble For example you are working an open house and a person enters
We are all busy and preoccupied with work family and friends But dont let our busyness keep us from staying safe By following some simple techniques and taking time to stop and look around we can drastically decrease the chances of becoming victims For more tips tools and information please visit the resource page on our website wwwjustbesafecom
Page 14 B O R F O R W A R D
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Page 15 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Right
Roy O Barnes Jr
Board President
presents John Bailey
with the Realtor
Emeritus Award
Left
Maria Gelinas introduces
RMG Mortgagehellip
Rod Gelinas Owner
Bernardo Rojas amp
Casey Marshall
Page 16 B O R F O R W A R D
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
The Pledge of Allegiance
Recognizing Committee Members
Victor J Raymosmdash AECEO
Victor J Raymos addressing the Members
Roy O Barnes Jr Board President
Terry Pacettindash Auctioneer Extraordinaire
Diane Vespucci lending a helping hand
Linda McNett amp Joan Scop selling Board cookbooks
Page 17 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Sara Gross Florida Realtors-Public Policy amp
Victor J Raymos AECEO
Standing Deborah Link Seymoine Schmidt amp Bill Crosby
Seated Rob West amp Ted Smith
Judi Schuyler amp Marjorie Taylor
Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci
Gayle Logan Roberta Odom amp Carol Tunis
Tracy Glochau
Janine Rinderknecht
amp Dave Hall
2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E
Page 18 B O R F O R W A R D
Before a Hurricane Is Out There
Create a written emergency preparedness and action plan for your family and business
Visit your insurance agent now Review insurance coverage for your home and business
and the contents Determine your flood insurance eligibility - homeowners insurance
typically does not cover flood damage
Buy plywood or shutters for protecting windows Trim trees to lessen flying debris
Find out if you live in a hurricane evacuation zone by contacting your local emergency
management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or
if you live in a high-rise building
Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you
can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets
Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-
hood if you cannot return home
Test emergency equipment such as generators and flashlights
Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage
Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you
wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable
Hurricane Survival Kit
Essential Items
During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the
roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely
self-sufficient during that period
Here are some of the most critical supplies to have on hand well before a hurricane threatens
At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)
Non-perishable food
Formula diapers and other baby supplies
Manual can opener
First aid kit
Prescription and non-prescription medicines
Toiletries
Cell phones and battery-powered cell phone chargers
Battery-powered radios and flashlights
Plenty of batteries
Extra cash
Blankets sleeping bags books and games (especially if evacuating)
Page 19 B O R F O R W A R D
Take Action
When a Hurricane Threatens
Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-
fected by the storm about your whereabouts
No later than when a watch is issued
Fill vehicles with gas
Get extra cash
Fill prescriptions
For mobile homes secure tie-downs and prepare to evacuate when ordered
Bring in loose objects from outside
Prepare to secure all windows with shutters or plywood
No later than when a warning is issued
Secure all windows with shutters or plywood
Place valuables and important papers in a waterproof container and store on highest floor of home
If you are told to evacuate
Follow all instructions from local officials and leave immediately when told to do so
Bring emergency supplies listed above
Bring copies of important papers such as insurance policies and list and photos of your homersquos contents
Bring blankets sleeping bags books and games
Unplug appliances turn off electricity and main water valve
Lock windows and doors of your home
Go
If you are not told to evacuate
Stay at home Leave the roads available for those who must evacuate
Clean bathtub with bleach fill with water for washing and flushing (not drinking)
Set fridge to maximum cold and keep closed
Turn off utilities if told to do so by local officials
During a Hurricane
Go to an interior room on the lowest level of the structure in which yoursquore taking shelter
Stay away from windows and doors even though theyrsquore covered with shutters or plywood
During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture
Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short
period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived
After a Hurricane
Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often
difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a
downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such
as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-
ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated
carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard
Page 20 B O R F O R W A R D
A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H
D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R
B R O K E R T O S E E W H A T Y O U O W E
R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E
I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D
I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y
S E R V I C E W I L L B E M A D E I N A C T I V E
T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A
$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T
Drop off your payment at the Board office or
you can pay over the phone call 904-829-8738
The Education Committee is happy to welcome Tanya Liebal to the group
The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their
assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year
Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or
donated items
Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder
all proceeds will benefit our communityrsquos children through scholarships
The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend
54 Code of Ethics (3CE) at 9AM
511 After the Contract at 9AM-4PM
515 MLS training at 1PM-3PM
517 Listing Agreement at 9AM
524 Vacant Land Contract at 9AM-12AM
525 Board Orientation at 9AM (required for all new members)
529 Intermediate Innovia at 130PM-330PM
530 Mobile Hookups Userrsquos Group 930AM-1030AM
531 Conflict Resolution for Realtors (3CE) at 1PM
Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come
and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions
If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron
Barry at 904-501-2424
E D U C A T I O N C O M M I T T E E N E W S
M E M B E R B E N E F I T S
Page 21 V O L U M E 5 I S S U E 5
Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on
WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer peace of
mind Infrared technology separates the professionals from the pretenders in the home inspec-
tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade
Package Call for your 5 Star Inspection today ndash 904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC
instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of
The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up
Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or
Amazoncom Book Wally for your next speaking event today
HomePro Inspections
is your best source for agent liability reduction and
client peace of mind Your clientrsquos one stop for
Environmental Testing (mold radon water lead paint meth
lab) Wind Mitigation Evaluations
Chinese Drywall Assessments Insurance Inspections
Energy Audits Home Inspections Termite Reports Construc-
tion Consultations Infrared Moisture Instruction
Investigations and More
904-268-8211
GoHomeProcom
stantly see the cost to operate that device
The OWL also gives you cost and consumption by day as
well as weekly monthly and annual costs This thing is
fast and fun And it makes it easy to choose how best to
save based on your exact consumption habits
When I brought the OWL into my office it was met with
mixed reactions For sure my staff is accustomed to my
frugal consumption habits but now with the OWL they
were able to see instantly the cost of every action And
the real savings of simply turning off what was not in use
The most profound discovery was Amie in my front office
discovering that the small space heater she was using
under her desk to warm her feet was consuming and
costing as much as the heat pump that heats the whole
office She has seen the ill of her ways and abandoned
the under desk space heater No doubt the computer
that was also under the desk is also grateful at the re-
moval of the space heater
There really is a positive return when you increase your
insulation upgrade your heat pump or install a solar wa-
ter heater - you bet there is The OWL will never make
your home more efficient BUT it will make YOU more
efficient And when you do make energy related up-
grades in your home you will reap even greater rewards
with the help of your own efficient behaviors
Want to easily and instantly manage your energy con-
sumption It all starts with measurement
(NOTE Ive become so impressed with the OWL that HomePro now offers it
for sale and well install it for free during an energy audit Call to book your
energy audit today 904-268-8211)
Therersquos an old adage that states ldquoYou cannot manage
what you do not measurerdquo
When it comes to lowering your electric bill measuring
your electric consumption is a fantastic way to reduce
your electric expense even without the expense of fancy
home improvement
Now you might make the argument that your electric
consumption is already being measured at the meter
While thatrsquos true you donrsquot see that consumption until
your bill arrives a month or more AFTER the consump-
tion has already happened Too late to manage that bill
all you can try to manage is how to pay the bill
But before you can easily manage your consumption
you must have an easy way to measure your consump-
tion And you must be able to see it happen as it hap-
pens You could stand and stare at your electric meter
while a friend or family meter switched items in your
home off and on But truth be told even an energy effi-
ciency nut like me will not work THAT hard
No what I wanted was something simple that would
make it a game to save energy and money
My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget
plugs directly into your wall outlet and then you plug the
device to be measured into the Kill-A-Watt-EZ After the
device being measured has been in use for a few hours
the Kill-A-Watt-EZ calculates the cost to run your device
on a per hour day week month and annual basis Kind
of fun and a great way to begin understanding what it
really costs to operate each item in your home
Using the Kill-A-Watt-EZ I discovered that television con-
sumed $5216 of electric per year and that my coffee
maker was costing me $257 each year Irsquove now meas-
ured most every piece of equipment in my home as well
as my office You can purchase your own Kill-A-Watt-EZ
for about $30 from many big box stores
I ultimately found it was taking a lot of time to get a
reading from the Kill-A-Watt-EZ plugged into each piece
of equipment in my home and office so I began the
search for an easier way to continually monitor my con-
sumption
Thatrsquos when I found The OWL The OWL is a wireless
monitor that shows how much electricity you are using
at any given instant (installs into your electrical panel)
As each item in your home switches on you can in-
Page 23 V O L U M E 5 I S S U E 5
A P R I L S T A T I S T I C S
St Aug amp St Johns Monthly Statistics Report
04012012-04302012
Compiled on May 2nd
Apr-12 Apr-11 41-302011 - 41-
302012 YTD 2012 YTD 2011 YTD 2011-12
Residential
New Listings 316 349 -945 1444 1398 329
Sold Listings 233 226 309 795 759 474
Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282
Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182
Avg Day on Market 157 150 508 167 155 778
Lots and Land
New Listings 63 76 -1710 286 304 -592
Sold Listings 20 22 -909 83 66 2575
Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219
Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078
Avg Day on Market 376 239 5777 320 200 5963
CommercialIndustrial
New Listings 6 11 -4545 46 51 -980
Sold Listings 2 4 -50 8 13 -3846
Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720
Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420
Avg Day on Market 375 277 3562 308 192 6041
Multi-Family
New Listings 6 12 -50 15 31 -5161
Sold Listings 1 6 -8333 9 12 -25
Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431
Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575
Avg Day on Market 454 245 8505 284 183 5492
Total
New Listings 392 448 -1250 1792 1784 045
Sold Listings 256 258 077 895 850 529
Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117
Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390
Avg Day on Market 177 162 979 183 159 1517
Search Criteria
Date Start 412012 Date End 4302012
ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JUNE 2012 PREVIEW
4th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
6th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
8th FRBAR-1 3CE 900AM
13th AFFILIATE COMMITTEE 900AM
13-14th MEDIATION TRAINING 11CE 830-430PM
15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM
19th FINANCE COMMITTEE 1200PM
MLS TRAINING 100PM
20th PUBLIC RELATIONS COMMITTEE 930AM
MLS BOARD MEETING 1200PM
21st BOARD MEETING 1200PM
26th REALIST TRAINING 130PM
29th
DISTRICT 1 CONFERENCE
830AM-
400PM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
MLSEducation SUPRA
NewsletterWebsite Membership
Linda McNett
staffstjohnsrealtorsorg
MembershipWebsiteSUPRA
Committee SupportEducation
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
J U N E E V E N T S I N S T A U G U S T I N E
Page 6 B O R F O R W A R D
Changing of the Guard Saturday Night Nightly changing of the guard in St Augustine a Spanish military
tradition will be re-enacted at 7pm each Saturday through Sept 3 in front of the Government House in the
Plaza de la Constitution
First Friday ArtWalk (Every Month 2012) - Self-guided walking tour of numerous art galleries 5p-9p (904)
829-0065 visit staugustinegalleriescom
(Jun 2) Drakes Raid Conducted by the Historic Florida Militia the re-enactment provides an up-close look
at what it was like for St Augustine residents to defend their city against overwhelming odds On June 2nd
2012 in the 26th reenactment of Sir Francis Drakersquos Raid on old San Agustiacuten During the day (June 4th) a
16th century-style military encampment will be open to the public at the Fountain of Youth Park and will play
host to drills demonstrations and living history interpretation from 1000 AM to 500 PM The reenact-
ment of the sacking and burning of the town will commence Saturday evening at 700 PM in the old city
beginning at the Old City Gates and ending in the Plaza This military display is intended to symbolically
commemorate the temporary abandonment of the city of St Augustine by Spanish colonial forces After
the town was looted and burned by Drakersquos men the Spanish returned to rebuild upon the same streets
you walk on today
(Jun 2) The 14th annual Every Womanrsquos Arts amp Crafts Summer festival will be from 10 am to 5 pm at the
St Johns County Ocean Pier Pavilion 350 A1A Beach Blvd St Augustine Beach A call for arts and crafts
handmade by women of all ages is open
Go to wwweverywomansartcom or call LaDonna Eastman event organizer at 669-2260 The event will
feature paintings ceramics pottery crochet embroidery candles soaps textiles handbags photography
and more The free event is open to the public with limited parking available in the pier parking lot
(Jun 7) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attend-
ing are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Bob amp
Jolinersquos Friends of Mine Band Info (904)825-1004 Concert in the Plaza
(Jun 8) ZZ Top Gretchen Wilson and 3 Doors Down Perform at St Augustine Amphitheatre June 8 2012
630pm Enjoy a lively performance by legendary rockers ZZ Top Known for their trademark chest length
beards and sunglasses and tunes like Cheap Sunglasses and Sharp Dressed Man ZZ Top will be joined by
3 Doors Down and Grammy award winning country artist Gretchen Wilson
The performance will take place at 630 pm at the St Augustine Amphitheatre located at 1640 A1A in St
Augustine Tickets range from $4950 to $12450
(Jun 14-17) King Buster Classic More than 400 boats participate in the premiere Southern Kingfish com-
petition of the year St Augustine Municipal Marina located at Avenida Menendez and the Bridge of Lions
Info (904)280-4622 Kingbuster 400
Page 7 V O L U M E 5 I S S U E 5
(Jun 14) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending
are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Big Pineapple
Info (904)825-1004 Concert in the Plaza
(June 17) Fathers Day Weekend Treat Dad to a Golf and Romantic BampB Getaway
(Jun 21) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending
are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Mid-Life Crisis
Info (904)825-1004 Concert in the Plaza
(Jun 24) Marineland Kayaking Tours Have fun and learn about the coastal environment while paddling through the most unique setting for kayaking in Northeast Florida -- Marineland Dolphin Adventure This kayak trip is perfectly timed with the tides to ensure hours of relaxing exploration making kayaking accessible for ages 6 and up (Call for times) This eco-educational experience is made possible through partnerships between Ripple Effect Ecotours Marineland and UFs Whitney Laboratory for Marine Bioscience Location Marineland - Whitney Lab Docks Hours Call to check for times based on tides Admission $55 per person
includes free admission to the Marineland Dolphin Adventure
(Jun 25-26) Greek Landing Day Festival Sponsored by St Photios Natl Greek Orthodox Shrine Celebrate the
arrival of the first colony of Greeks in N America (904)829-8205 Greek Landing Day Festival
(Jun 28) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending
are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Lightly Salted
Info (904)825-1004 Concert in the Plaza
(Jun 29) Ringo Starr and His All Starr Band Perform at St Augustine Amphitheatre June 29 2012 7pm
Ringo Starr and his All Starr Band will return to the stage at St Augustine Amphitheatre New to the All Starrs
are Steve Lukather (Toto) and Gregg Rolie (Santana amp Journey) who will join All Starr alumni Richard Page
Todd Rundgren Mark Rivera and Gregg Bissonette The performance will include a jukebox worth of All Starr
hits such as Rosanna Broken Wings Hello Itrsquos Me Black Magic Woman v and from Starrrsquos just released
17th solo record Ringo 2012 (Hip-OUme) The performance will start at 7pm Tickets are $29 $49 $64
$79 and $124 The St Augustine Amphitheatre is located at 1640 A1A in St Augustine
J U N E E V E N T S I N S T A U G U S T I N E
S T J O H N S B U I L D E R S C O U N C I L
Page 8 B O R F O R W A R D
wwwstjohnsbuilderscouncilcom
Ed amp Ellie Paucek enjoying the weigh-in
2012 St Johns Builders Council 4th Annual Fishing Tournament
The St Johns Builders Council held their 4th Annual Fishing Tournament benefiting Habitat
for Humanity on April 14th at the Northeast Florida Marlin Association at Camachee Cove
30 boats launched to compete for the heaviest Redfish Trout and Flounder
SJBC would like to thank all the Captainrsquos Anglers Sponsors and volunteers that participated to make their fishing tournament a success
WINNING FISH ndash ANGLERS
R E D F I S H
$500 - 1ST Place - Allen Rash ndash Ferguson Enterprises
$300 - 2nd Place - Doug Wenzel ndash Bonded Builders Home Warranty
$200 - 3rd Place - Jeff Ferguson ndash Drees Homes
T R O U T
$500 - 1st Place ndash Mike Jenkins ndash Jenkins Heating amp Air Team 1
$300 - 2nd Place ndash Dustin Wickham ndash Jenkins Heating amp Air Team 2
$200 - 3rd Place ndash David Higdon ndash David Higdon Concrete
F L O U N D E R
$500 - 1st Place ndash David Liebowitz ndash Climate Masters Heating amp Air
$300 - 2nd Place ndash Dennis Ginder ndash Landon Homes
$200 - 3rd Place ndash Ferguson Enterprises ndash Mandy Bouton
T R I P L E C H A L L E N G E ndash B O A T T O T A L H E A V I E S T W E I G H T O F A L L 3 C A T E G O R I E S
$1000 - 1ST Place ndash Landon Homes ndash Captain Rob Bennett
$600 - 2nd Place ndash Panel-Tek ndash Captain Larry Miniard
Bringing in the fish Preparing the smoked pork and ribs Nice fish
Jenkins Heating and Air
HERE COMES THE SUN
Repetition is the key to under-
standing - which is why we are re-
minding you to protect yourself
from excessive exposure to the
ultraviolet rays (UV) of the sun Ex-
posure to UV radiation has increased over the years due to
the depletion of the ozone layer a naturally-occurring gas
that filters the suns UV radiation For some people overex-
posure to UV rays can lead to skin cancer cataracts and
weakened immune systems To protect against sun-related
damage follow these rules
Wear those shades Sunglasses that provide 99-
100 of UVA and UVB protection greatly reduce
sun exposure that can lead to cataracts and other
eye damage Be sure to check the label when buy-
ing sunglasses to make sure they have proper UV
protection
Lather on the sunscreen Use a sunscreen with
Sun Protection Factor (SPF) of at least 15 Apply it
liberally to all exposed areas of your body particu-
larly your ears face back and neck Reapply every
2 hours when working playing or exercising out-
doors even waterproof sunscreen can come off
when you towel off sweat or water
Listen to the weather reports The UV Index devel-
oped by the National Weather Service and the Envi-
ronmental Protection Agency provides a forecast
of the expected risk of overexposure to the sun and
indicates the degree of caution that you should
take when working playing or exercising outdoors
Weather predictions in print and broadcast media
announce the UV Index daily
Stay clear of the midday sun as much as possi-
ble The suns UV rays are strongest between 10
am and 4 pm If youre spending the day at the
beach take refuge under a beach umbrella during
those hours when the suns rays are most intense
Dress Up Wear light long-sleeved shirts and ankle-
length pants if youre going to be out in the sun for
long periods of time and youd rather not wear sun-
screen A wide brimmed hat will shade your face
neck ears and eyes
Making Fleas Flee amp
Ticks Take Off
Every spring and summer fleas and ticks cause misery to people and animals On pets they can spread disease and para-sitic infections Then once theyre bored with frolicking in fur they may decide to
feast on you Ouch
How do you get rid of them - without harming your pet your
family or the planet Here are some tips
Most commercial flea and tick sprays contain
carbaryl which works by attacking pests nerv-
ous systems But carbaryl also can harm devel-
oping fetuses in both animals and humans
Fortunately there are less-toxic alternatives
For example some pesticides contain pyrethrin
a natural ingredient made from chrysanthe-
mums It works just as well though it still should
be used with care
Many pesticides dont affect insects eggs and
larvae which represent 95 of the flea popula-
tion That may require a kind of pesticide called
a growth regulator They keep eggs from
becoming adults
Another way to keep fleas off pets is to add gar-
lic and brewers yeast to pets meals which
makes pets taste bad to bugs Many such prod-
ucts are sold in pet supply stores But pets may
need to take these remedies for several weeks
before they work
Dont overlook the basics Keep your pet
clean Use a fine-toothed flea comb on your pet
to remove existing fleas And dont forget to dust
and vacuum regularly Fleas simply hate clean
homes
(NOT SO FUN) FACT For every flea found on your pet there
may be as many as 100 more lurking nearby
Page 9 V O L U M E 5 I S S U E 5
G O G R E E N S P R I N G T I P S
You do a lot of work to drive traffic to your Web site Blogging social media SEO pay-
per-click ads postcard campaigns drip messaging hellip all of that can be overwhelming
and some of those things can take up a fair amount of your time and money
The biggest problem with that investment is this Many visitors who land on your site
once via those methods never come back Well now therersquos a way where you can
follow up with your site visitors to remind them of your services and even qualify
those leads as you do so The amazing thing is itrsquos very easy to do and costs far less
than you think
How Retargeting Works
Humans are creatures of habit We seek information using certain guidelines or pa-
rameters And when there is something wersquore interested in we tend to notice things
that relate to that item more readily So letrsquos say that yoursquore considering buying a
house You search for information on the Web using some term like ldquobuying a home in
______rdquo (fill in the blank with a geographic location) You get a list of real estate Web
sites and will probably click on the first few before wondering what other resources
you can find and try a different search perhaps ending up on say Realtorcom
Now consider this Yoursquore starting to search around the Web with that phrase when
you suddenly see an online ad offering a custom luxury tour of a neighborhood you
were just considering or perhaps the ability to get greater details on a house you were
interested in Coincidence Nope Retargeting
Because of your cookies search engines can track every single place you visit on the
Internet Google also has a vast network of advertisers and they get paid only when
someone clicks on one of those ads So by combining these two pieces of information
Google has the ability to present specific ads to select people who have already shown
an interest in that particular service or product thus increasing the likelihood the
audience will click through You can leverage this for your site and business by devel-
oping targeted ads that present tempting offers to entice the lead to return and en-
gage with you
Implementing a Retargeting Campaign
Firstly you need to understand there are two different ways you can garner an audi-
ence for retargeting The strongest by far is building your own list This happens over
time as people visit your site and are naturally tracked by their cookies In this situa-
tion you already know not only that theyrsquore generally interested in real estate but also
that there are specific kinds of properties they want
The second way is to use a ldquopreset audiencerdquo which goes by established preferences
based on browsing history mdash for example Web users who like horses mdash in a certain
geographic region as well as an expressed an interest in real estate This second
method is not quite as accurate as the first but it does allow you to get started right
away
Next step is to develop your ads You must have a variety of them because if your
audience sees the same thing getting shoved in their faces over and over again
theyrsquore going to be more irritated than persuaded A templated ad builder is available
or you can have a designer customize and upload them By the way ever notice that
ads are different sizes at different places on some Web pages One may be a banner
across the page another a little box in the corner and so on Yoursquoll need to have your
ads created in all these sizes because Google will select ads that fit the available
space
You can control all aspects of your ads including your budget the number of impres-
sions the campaignrsquos termination point and so on You can set your ads to display
according to certain keywords or even specific Web sites You can even control what
they see when they get to your site which means you can motivate them immediately
For example here is Progressive Insur-
ancersquos general site
Obviously you see navigation multiple offers and all kinds of additional information
Now look at what we get after clicking on a retargeted ad
No navigation no offers One purpose and one purpose only Follow the three
easy steps Note also that the box she is holding says ldquoAutordquo on it because I
searched using the keywords ldquocar insurancerdquo I repeated this exercise using
ldquohouse insurancerdquo and in the image she was holding two stacked boxes you
guessed it mdash one labeled ldquoHomeownersrdquo and the second ldquoAutordquo So you can very
simply drop your retargeted lead directly on the landing page for the offer you
present Donrsquot make them think about it
After launching you will want the ads to run for a couple of months until you
saturate your market then swap them out It can still be the same offer mind
you mdash just a different way of presenting it For example you may start out with an
ad offering a ldquoNo Commitment CMArdquo then go to ldquoSee Recent Sales in Your
Neighborhoodrdquo then swap to ldquoCheck Out Detailed Market Datardquo
Home Much Does Retargeting Cost
So you can follow up with warm leads on a consistent basis over a long period of
time with a single effort of setting up a couple of ads This has got to be yet an-
other major investment right Actually it costs less than the standard PPC cam-
paign
To determine the cost of an ad you have to balance the per-click payment
against its quality score On the basic level Google determines the quality score
by the number of times a given ad is displayed (an impression) and the number
of people who respond to it If the ad has too low a quality score Google will shut
it down because the ad is not making money On the other hand if people are
clicking through but still not engaging itrsquos not worth any amount of money yoursquore
paying and you need to revise the ad
Now letrsquos look at a return on investment Studies show it takes an average of
seven touches for someone to engage with a site If you are paying $4 per click
to get a visitor to your site using PPC ads but only two out of 100 visitors actually
engage with your site thatrsquos $392 lost Now if you can pay a fraction of that to
retarget those other 98 visitors over a period of weeks or months you vastly
increase your exposure and the chances of those warm leads returning thereby
increasing your return on the initial investment
In the end retargeting comes out looking better Standard PPC is triggered by
keyword searches which give you a ldquobest guessrdquo but donrsquot necessarily identify
any specific need On the other hand retargeting is based in the actual content
the user elects to view which is a far more accurate gauge So Google charges
less based on the likelihood being much higher of someone clicking on a retar-
geted ad versus a generalized PPC ad
Best Practices for Successful Retargeted Ads
As always there are a few guidelines you should follow when creating and
launching your campaign
Make sure your ad shows on related sites A guy shopping for lingerie for his
wife on Victoriarsquos Secretrsquos site is not thinking about real estate Donrsquot waste your
time and money displaying your ad to him Be sure your keywords are specific
enough that only sites related to real estate are used
Donrsquot make it easy for your competition Donrsquot show paid ads on your blog or
site You cannot control what ads Google shows on your site and it would be
mighty embarrassing to have a competitor stealing your leads
Follow good marketing practices As always your ads should focus on benefits
first and foremost mdash have big headlines and a strong call to action
Give rsquoem what they want Few things are more frustrating to a visitor than hav-
ing to search for the promised information If your ad offers a specific product or
service make sure the link takes them directly there not to your home page The
whole point of this is to channel them into your ldquoclick funnelrdquo
Although some companies have been using retargeting for quite some time it is
becoming more prevalent When used strategically and judiciously this long-term
method of marketing to potential online clients has shown itself to have real
potential Go here to find out more about how to get started
T E C H N O L O G Y C O M M I T T E E ldquo T E C H T I P rdquo
R E T A R G E T S I T E V I S I T O R S T O C O N V E R T L E A D S
Page 10 B O R F O R W A R D
Page 11 V O L U M E 5 I S S U E 5
Page 12 N E W S L E T T E R T I T L E
Page 13 V O L U M E 5 I S S U E 5
A N D R E W W O O T E N S A F E A R T I C L E
REALTORreg Safety for 2012
For the remainder of this year (with the exception of extenuating circumstances) we will focus our newsletters on tips from our 2012 REALTOR
reg Safety Guide The 2012 REALTOR
reg Safety Guide will be coming to you soon at no charge
We are currently in process of updating the information and format
This newsletter is going to focus on the state of our industry today This information is not meant to scare you but to in-form you so you can better prepare yourself and become more aware as you go about doing the everyday tasks of your job
Current REALTORreg Crime Statistics
There were eleven confirmed real estate murders in 2011 With attacks rapes murders and suicides 2011 was the most violent year in the real estate industry
In 2011
The majority of attacks on real estate professionals occurred in the afternoons on Thursday or Friday
Nearly 30 of attack victims were men
Most attacks did not occur inside major metro areas
Guns were used roughly 50 of the time in attacks
Robbery was the intention going into the attack but frequently resulted in a shooting
Unfortunately there is no face of a standard victim no face of a standard attacker and no common theme between many attacks The only common threads between these attacks are (1) there is no common thread everyone is equally vulnerable and (2) many lives have been altered as people have lost loved ones or have been attacked
Safety First Due to our frequent contact with unfamiliar people in private locations real estate profes-sionals face more on-the-job risks than many other business professionals One way to avoid a potential attack before it happens is to trust your instincts Your intuition combined with your common sense can help get you out of trouble For example you are working an open house and a person enters
We are all busy and preoccupied with work family and friends But dont let our busyness keep us from staying safe By following some simple techniques and taking time to stop and look around we can drastically decrease the chances of becoming victims For more tips tools and information please visit the resource page on our website wwwjustbesafecom
Page 14 B O R F O R W A R D
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Page 15 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Right
Roy O Barnes Jr
Board President
presents John Bailey
with the Realtor
Emeritus Award
Left
Maria Gelinas introduces
RMG Mortgagehellip
Rod Gelinas Owner
Bernardo Rojas amp
Casey Marshall
Page 16 B O R F O R W A R D
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
The Pledge of Allegiance
Recognizing Committee Members
Victor J Raymosmdash AECEO
Victor J Raymos addressing the Members
Roy O Barnes Jr Board President
Terry Pacettindash Auctioneer Extraordinaire
Diane Vespucci lending a helping hand
Linda McNett amp Joan Scop selling Board cookbooks
Page 17 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Sara Gross Florida Realtors-Public Policy amp
Victor J Raymos AECEO
Standing Deborah Link Seymoine Schmidt amp Bill Crosby
Seated Rob West amp Ted Smith
Judi Schuyler amp Marjorie Taylor
Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci
Gayle Logan Roberta Odom amp Carol Tunis
Tracy Glochau
Janine Rinderknecht
amp Dave Hall
2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E
Page 18 B O R F O R W A R D
Before a Hurricane Is Out There
Create a written emergency preparedness and action plan for your family and business
Visit your insurance agent now Review insurance coverage for your home and business
and the contents Determine your flood insurance eligibility - homeowners insurance
typically does not cover flood damage
Buy plywood or shutters for protecting windows Trim trees to lessen flying debris
Find out if you live in a hurricane evacuation zone by contacting your local emergency
management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or
if you live in a high-rise building
Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you
can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets
Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-
hood if you cannot return home
Test emergency equipment such as generators and flashlights
Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage
Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you
wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable
Hurricane Survival Kit
Essential Items
During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the
roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely
self-sufficient during that period
Here are some of the most critical supplies to have on hand well before a hurricane threatens
At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)
Non-perishable food
Formula diapers and other baby supplies
Manual can opener
First aid kit
Prescription and non-prescription medicines
Toiletries
Cell phones and battery-powered cell phone chargers
Battery-powered radios and flashlights
Plenty of batteries
Extra cash
Blankets sleeping bags books and games (especially if evacuating)
Page 19 B O R F O R W A R D
Take Action
When a Hurricane Threatens
Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-
fected by the storm about your whereabouts
No later than when a watch is issued
Fill vehicles with gas
Get extra cash
Fill prescriptions
For mobile homes secure tie-downs and prepare to evacuate when ordered
Bring in loose objects from outside
Prepare to secure all windows with shutters or plywood
No later than when a warning is issued
Secure all windows with shutters or plywood
Place valuables and important papers in a waterproof container and store on highest floor of home
If you are told to evacuate
Follow all instructions from local officials and leave immediately when told to do so
Bring emergency supplies listed above
Bring copies of important papers such as insurance policies and list and photos of your homersquos contents
Bring blankets sleeping bags books and games
Unplug appliances turn off electricity and main water valve
Lock windows and doors of your home
Go
If you are not told to evacuate
Stay at home Leave the roads available for those who must evacuate
Clean bathtub with bleach fill with water for washing and flushing (not drinking)
Set fridge to maximum cold and keep closed
Turn off utilities if told to do so by local officials
During a Hurricane
Go to an interior room on the lowest level of the structure in which yoursquore taking shelter
Stay away from windows and doors even though theyrsquore covered with shutters or plywood
During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture
Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short
period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived
After a Hurricane
Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often
difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a
downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such
as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-
ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated
carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard
Page 20 B O R F O R W A R D
A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H
D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R
B R O K E R T O S E E W H A T Y O U O W E
R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E
I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D
I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y
S E R V I C E W I L L B E M A D E I N A C T I V E
T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A
$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T
Drop off your payment at the Board office or
you can pay over the phone call 904-829-8738
The Education Committee is happy to welcome Tanya Liebal to the group
The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their
assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year
Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or
donated items
Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder
all proceeds will benefit our communityrsquos children through scholarships
The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend
54 Code of Ethics (3CE) at 9AM
511 After the Contract at 9AM-4PM
515 MLS training at 1PM-3PM
517 Listing Agreement at 9AM
524 Vacant Land Contract at 9AM-12AM
525 Board Orientation at 9AM (required for all new members)
529 Intermediate Innovia at 130PM-330PM
530 Mobile Hookups Userrsquos Group 930AM-1030AM
531 Conflict Resolution for Realtors (3CE) at 1PM
Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come
and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions
If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron
Barry at 904-501-2424
E D U C A T I O N C O M M I T T E E N E W S
M E M B E R B E N E F I T S
Page 21 V O L U M E 5 I S S U E 5
Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on
WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer peace of
mind Infrared technology separates the professionals from the pretenders in the home inspec-
tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade
Package Call for your 5 Star Inspection today ndash 904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC
instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of
The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up
Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or
Amazoncom Book Wally for your next speaking event today
HomePro Inspections
is your best source for agent liability reduction and
client peace of mind Your clientrsquos one stop for
Environmental Testing (mold radon water lead paint meth
lab) Wind Mitigation Evaluations
Chinese Drywall Assessments Insurance Inspections
Energy Audits Home Inspections Termite Reports Construc-
tion Consultations Infrared Moisture Instruction
Investigations and More
904-268-8211
GoHomeProcom
stantly see the cost to operate that device
The OWL also gives you cost and consumption by day as
well as weekly monthly and annual costs This thing is
fast and fun And it makes it easy to choose how best to
save based on your exact consumption habits
When I brought the OWL into my office it was met with
mixed reactions For sure my staff is accustomed to my
frugal consumption habits but now with the OWL they
were able to see instantly the cost of every action And
the real savings of simply turning off what was not in use
The most profound discovery was Amie in my front office
discovering that the small space heater she was using
under her desk to warm her feet was consuming and
costing as much as the heat pump that heats the whole
office She has seen the ill of her ways and abandoned
the under desk space heater No doubt the computer
that was also under the desk is also grateful at the re-
moval of the space heater
There really is a positive return when you increase your
insulation upgrade your heat pump or install a solar wa-
ter heater - you bet there is The OWL will never make
your home more efficient BUT it will make YOU more
efficient And when you do make energy related up-
grades in your home you will reap even greater rewards
with the help of your own efficient behaviors
Want to easily and instantly manage your energy con-
sumption It all starts with measurement
(NOTE Ive become so impressed with the OWL that HomePro now offers it
for sale and well install it for free during an energy audit Call to book your
energy audit today 904-268-8211)
Therersquos an old adage that states ldquoYou cannot manage
what you do not measurerdquo
When it comes to lowering your electric bill measuring
your electric consumption is a fantastic way to reduce
your electric expense even without the expense of fancy
home improvement
Now you might make the argument that your electric
consumption is already being measured at the meter
While thatrsquos true you donrsquot see that consumption until
your bill arrives a month or more AFTER the consump-
tion has already happened Too late to manage that bill
all you can try to manage is how to pay the bill
But before you can easily manage your consumption
you must have an easy way to measure your consump-
tion And you must be able to see it happen as it hap-
pens You could stand and stare at your electric meter
while a friend or family meter switched items in your
home off and on But truth be told even an energy effi-
ciency nut like me will not work THAT hard
No what I wanted was something simple that would
make it a game to save energy and money
My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget
plugs directly into your wall outlet and then you plug the
device to be measured into the Kill-A-Watt-EZ After the
device being measured has been in use for a few hours
the Kill-A-Watt-EZ calculates the cost to run your device
on a per hour day week month and annual basis Kind
of fun and a great way to begin understanding what it
really costs to operate each item in your home
Using the Kill-A-Watt-EZ I discovered that television con-
sumed $5216 of electric per year and that my coffee
maker was costing me $257 each year Irsquove now meas-
ured most every piece of equipment in my home as well
as my office You can purchase your own Kill-A-Watt-EZ
for about $30 from many big box stores
I ultimately found it was taking a lot of time to get a
reading from the Kill-A-Watt-EZ plugged into each piece
of equipment in my home and office so I began the
search for an easier way to continually monitor my con-
sumption
Thatrsquos when I found The OWL The OWL is a wireless
monitor that shows how much electricity you are using
at any given instant (installs into your electrical panel)
As each item in your home switches on you can in-
Page 23 V O L U M E 5 I S S U E 5
A P R I L S T A T I S T I C S
St Aug amp St Johns Monthly Statistics Report
04012012-04302012
Compiled on May 2nd
Apr-12 Apr-11 41-302011 - 41-
302012 YTD 2012 YTD 2011 YTD 2011-12
Residential
New Listings 316 349 -945 1444 1398 329
Sold Listings 233 226 309 795 759 474
Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282
Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182
Avg Day on Market 157 150 508 167 155 778
Lots and Land
New Listings 63 76 -1710 286 304 -592
Sold Listings 20 22 -909 83 66 2575
Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219
Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078
Avg Day on Market 376 239 5777 320 200 5963
CommercialIndustrial
New Listings 6 11 -4545 46 51 -980
Sold Listings 2 4 -50 8 13 -3846
Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720
Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420
Avg Day on Market 375 277 3562 308 192 6041
Multi-Family
New Listings 6 12 -50 15 31 -5161
Sold Listings 1 6 -8333 9 12 -25
Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431
Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575
Avg Day on Market 454 245 8505 284 183 5492
Total
New Listings 392 448 -1250 1792 1784 045
Sold Listings 256 258 077 895 850 529
Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117
Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390
Avg Day on Market 177 162 979 183 159 1517
Search Criteria
Date Start 412012 Date End 4302012
ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JUNE 2012 PREVIEW
4th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
6th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
8th FRBAR-1 3CE 900AM
13th AFFILIATE COMMITTEE 900AM
13-14th MEDIATION TRAINING 11CE 830-430PM
15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM
19th FINANCE COMMITTEE 1200PM
MLS TRAINING 100PM
20th PUBLIC RELATIONS COMMITTEE 930AM
MLS BOARD MEETING 1200PM
21st BOARD MEETING 1200PM
26th REALIST TRAINING 130PM
29th
DISTRICT 1 CONFERENCE
830AM-
400PM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
MLSEducation SUPRA
NewsletterWebsite Membership
Linda McNett
staffstjohnsrealtorsorg
MembershipWebsiteSUPRA
Committee SupportEducation
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Page 7 V O L U M E 5 I S S U E 5
(Jun 14) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending
are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Big Pineapple
Info (904)825-1004 Concert in the Plaza
(June 17) Fathers Day Weekend Treat Dad to a Golf and Romantic BampB Getaway
(Jun 21) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending
are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Mid-Life Crisis
Info (904)825-1004 Concert in the Plaza
(Jun 24) Marineland Kayaking Tours Have fun and learn about the coastal environment while paddling through the most unique setting for kayaking in Northeast Florida -- Marineland Dolphin Adventure This kayak trip is perfectly timed with the tides to ensure hours of relaxing exploration making kayaking accessible for ages 6 and up (Call for times) This eco-educational experience is made possible through partnerships between Ripple Effect Ecotours Marineland and UFs Whitney Laboratory for Marine Bioscience Location Marineland - Whitney Lab Docks Hours Call to check for times based on tides Admission $55 per person
includes free admission to the Marineland Dolphin Adventure
(Jun 25-26) Greek Landing Day Festival Sponsored by St Photios Natl Greek Orthodox Shrine Celebrate the
arrival of the first colony of Greeks in N America (904)829-8205 Greek Landing Day Festival
(Jun 28) Concert in the Plaza Weekly Concerts in the Downtown Plaza are free of charge and those attending
are encouraged to bring lawn chairs or blankets for seating Performing from 7-9 pm will be Lightly Salted
Info (904)825-1004 Concert in the Plaza
(Jun 29) Ringo Starr and His All Starr Band Perform at St Augustine Amphitheatre June 29 2012 7pm
Ringo Starr and his All Starr Band will return to the stage at St Augustine Amphitheatre New to the All Starrs
are Steve Lukather (Toto) and Gregg Rolie (Santana amp Journey) who will join All Starr alumni Richard Page
Todd Rundgren Mark Rivera and Gregg Bissonette The performance will include a jukebox worth of All Starr
hits such as Rosanna Broken Wings Hello Itrsquos Me Black Magic Woman v and from Starrrsquos just released
17th solo record Ringo 2012 (Hip-OUme) The performance will start at 7pm Tickets are $29 $49 $64
$79 and $124 The St Augustine Amphitheatre is located at 1640 A1A in St Augustine
J U N E E V E N T S I N S T A U G U S T I N E
S T J O H N S B U I L D E R S C O U N C I L
Page 8 B O R F O R W A R D
wwwstjohnsbuilderscouncilcom
Ed amp Ellie Paucek enjoying the weigh-in
2012 St Johns Builders Council 4th Annual Fishing Tournament
The St Johns Builders Council held their 4th Annual Fishing Tournament benefiting Habitat
for Humanity on April 14th at the Northeast Florida Marlin Association at Camachee Cove
30 boats launched to compete for the heaviest Redfish Trout and Flounder
SJBC would like to thank all the Captainrsquos Anglers Sponsors and volunteers that participated to make their fishing tournament a success
WINNING FISH ndash ANGLERS
R E D F I S H
$500 - 1ST Place - Allen Rash ndash Ferguson Enterprises
$300 - 2nd Place - Doug Wenzel ndash Bonded Builders Home Warranty
$200 - 3rd Place - Jeff Ferguson ndash Drees Homes
T R O U T
$500 - 1st Place ndash Mike Jenkins ndash Jenkins Heating amp Air Team 1
$300 - 2nd Place ndash Dustin Wickham ndash Jenkins Heating amp Air Team 2
$200 - 3rd Place ndash David Higdon ndash David Higdon Concrete
F L O U N D E R
$500 - 1st Place ndash David Liebowitz ndash Climate Masters Heating amp Air
$300 - 2nd Place ndash Dennis Ginder ndash Landon Homes
$200 - 3rd Place ndash Ferguson Enterprises ndash Mandy Bouton
T R I P L E C H A L L E N G E ndash B O A T T O T A L H E A V I E S T W E I G H T O F A L L 3 C A T E G O R I E S
$1000 - 1ST Place ndash Landon Homes ndash Captain Rob Bennett
$600 - 2nd Place ndash Panel-Tek ndash Captain Larry Miniard
Bringing in the fish Preparing the smoked pork and ribs Nice fish
Jenkins Heating and Air
HERE COMES THE SUN
Repetition is the key to under-
standing - which is why we are re-
minding you to protect yourself
from excessive exposure to the
ultraviolet rays (UV) of the sun Ex-
posure to UV radiation has increased over the years due to
the depletion of the ozone layer a naturally-occurring gas
that filters the suns UV radiation For some people overex-
posure to UV rays can lead to skin cancer cataracts and
weakened immune systems To protect against sun-related
damage follow these rules
Wear those shades Sunglasses that provide 99-
100 of UVA and UVB protection greatly reduce
sun exposure that can lead to cataracts and other
eye damage Be sure to check the label when buy-
ing sunglasses to make sure they have proper UV
protection
Lather on the sunscreen Use a sunscreen with
Sun Protection Factor (SPF) of at least 15 Apply it
liberally to all exposed areas of your body particu-
larly your ears face back and neck Reapply every
2 hours when working playing or exercising out-
doors even waterproof sunscreen can come off
when you towel off sweat or water
Listen to the weather reports The UV Index devel-
oped by the National Weather Service and the Envi-
ronmental Protection Agency provides a forecast
of the expected risk of overexposure to the sun and
indicates the degree of caution that you should
take when working playing or exercising outdoors
Weather predictions in print and broadcast media
announce the UV Index daily
Stay clear of the midday sun as much as possi-
ble The suns UV rays are strongest between 10
am and 4 pm If youre spending the day at the
beach take refuge under a beach umbrella during
those hours when the suns rays are most intense
Dress Up Wear light long-sleeved shirts and ankle-
length pants if youre going to be out in the sun for
long periods of time and youd rather not wear sun-
screen A wide brimmed hat will shade your face
neck ears and eyes
Making Fleas Flee amp
Ticks Take Off
Every spring and summer fleas and ticks cause misery to people and animals On pets they can spread disease and para-sitic infections Then once theyre bored with frolicking in fur they may decide to
feast on you Ouch
How do you get rid of them - without harming your pet your
family or the planet Here are some tips
Most commercial flea and tick sprays contain
carbaryl which works by attacking pests nerv-
ous systems But carbaryl also can harm devel-
oping fetuses in both animals and humans
Fortunately there are less-toxic alternatives
For example some pesticides contain pyrethrin
a natural ingredient made from chrysanthe-
mums It works just as well though it still should
be used with care
Many pesticides dont affect insects eggs and
larvae which represent 95 of the flea popula-
tion That may require a kind of pesticide called
a growth regulator They keep eggs from
becoming adults
Another way to keep fleas off pets is to add gar-
lic and brewers yeast to pets meals which
makes pets taste bad to bugs Many such prod-
ucts are sold in pet supply stores But pets may
need to take these remedies for several weeks
before they work
Dont overlook the basics Keep your pet
clean Use a fine-toothed flea comb on your pet
to remove existing fleas And dont forget to dust
and vacuum regularly Fleas simply hate clean
homes
(NOT SO FUN) FACT For every flea found on your pet there
may be as many as 100 more lurking nearby
Page 9 V O L U M E 5 I S S U E 5
G O G R E E N S P R I N G T I P S
You do a lot of work to drive traffic to your Web site Blogging social media SEO pay-
per-click ads postcard campaigns drip messaging hellip all of that can be overwhelming
and some of those things can take up a fair amount of your time and money
The biggest problem with that investment is this Many visitors who land on your site
once via those methods never come back Well now therersquos a way where you can
follow up with your site visitors to remind them of your services and even qualify
those leads as you do so The amazing thing is itrsquos very easy to do and costs far less
than you think
How Retargeting Works
Humans are creatures of habit We seek information using certain guidelines or pa-
rameters And when there is something wersquore interested in we tend to notice things
that relate to that item more readily So letrsquos say that yoursquore considering buying a
house You search for information on the Web using some term like ldquobuying a home in
______rdquo (fill in the blank with a geographic location) You get a list of real estate Web
sites and will probably click on the first few before wondering what other resources
you can find and try a different search perhaps ending up on say Realtorcom
Now consider this Yoursquore starting to search around the Web with that phrase when
you suddenly see an online ad offering a custom luxury tour of a neighborhood you
were just considering or perhaps the ability to get greater details on a house you were
interested in Coincidence Nope Retargeting
Because of your cookies search engines can track every single place you visit on the
Internet Google also has a vast network of advertisers and they get paid only when
someone clicks on one of those ads So by combining these two pieces of information
Google has the ability to present specific ads to select people who have already shown
an interest in that particular service or product thus increasing the likelihood the
audience will click through You can leverage this for your site and business by devel-
oping targeted ads that present tempting offers to entice the lead to return and en-
gage with you
Implementing a Retargeting Campaign
Firstly you need to understand there are two different ways you can garner an audi-
ence for retargeting The strongest by far is building your own list This happens over
time as people visit your site and are naturally tracked by their cookies In this situa-
tion you already know not only that theyrsquore generally interested in real estate but also
that there are specific kinds of properties they want
The second way is to use a ldquopreset audiencerdquo which goes by established preferences
based on browsing history mdash for example Web users who like horses mdash in a certain
geographic region as well as an expressed an interest in real estate This second
method is not quite as accurate as the first but it does allow you to get started right
away
Next step is to develop your ads You must have a variety of them because if your
audience sees the same thing getting shoved in their faces over and over again
theyrsquore going to be more irritated than persuaded A templated ad builder is available
or you can have a designer customize and upload them By the way ever notice that
ads are different sizes at different places on some Web pages One may be a banner
across the page another a little box in the corner and so on Yoursquoll need to have your
ads created in all these sizes because Google will select ads that fit the available
space
You can control all aspects of your ads including your budget the number of impres-
sions the campaignrsquos termination point and so on You can set your ads to display
according to certain keywords or even specific Web sites You can even control what
they see when they get to your site which means you can motivate them immediately
For example here is Progressive Insur-
ancersquos general site
Obviously you see navigation multiple offers and all kinds of additional information
Now look at what we get after clicking on a retargeted ad
No navigation no offers One purpose and one purpose only Follow the three
easy steps Note also that the box she is holding says ldquoAutordquo on it because I
searched using the keywords ldquocar insurancerdquo I repeated this exercise using
ldquohouse insurancerdquo and in the image she was holding two stacked boxes you
guessed it mdash one labeled ldquoHomeownersrdquo and the second ldquoAutordquo So you can very
simply drop your retargeted lead directly on the landing page for the offer you
present Donrsquot make them think about it
After launching you will want the ads to run for a couple of months until you
saturate your market then swap them out It can still be the same offer mind
you mdash just a different way of presenting it For example you may start out with an
ad offering a ldquoNo Commitment CMArdquo then go to ldquoSee Recent Sales in Your
Neighborhoodrdquo then swap to ldquoCheck Out Detailed Market Datardquo
Home Much Does Retargeting Cost
So you can follow up with warm leads on a consistent basis over a long period of
time with a single effort of setting up a couple of ads This has got to be yet an-
other major investment right Actually it costs less than the standard PPC cam-
paign
To determine the cost of an ad you have to balance the per-click payment
against its quality score On the basic level Google determines the quality score
by the number of times a given ad is displayed (an impression) and the number
of people who respond to it If the ad has too low a quality score Google will shut
it down because the ad is not making money On the other hand if people are
clicking through but still not engaging itrsquos not worth any amount of money yoursquore
paying and you need to revise the ad
Now letrsquos look at a return on investment Studies show it takes an average of
seven touches for someone to engage with a site If you are paying $4 per click
to get a visitor to your site using PPC ads but only two out of 100 visitors actually
engage with your site thatrsquos $392 lost Now if you can pay a fraction of that to
retarget those other 98 visitors over a period of weeks or months you vastly
increase your exposure and the chances of those warm leads returning thereby
increasing your return on the initial investment
In the end retargeting comes out looking better Standard PPC is triggered by
keyword searches which give you a ldquobest guessrdquo but donrsquot necessarily identify
any specific need On the other hand retargeting is based in the actual content
the user elects to view which is a far more accurate gauge So Google charges
less based on the likelihood being much higher of someone clicking on a retar-
geted ad versus a generalized PPC ad
Best Practices for Successful Retargeted Ads
As always there are a few guidelines you should follow when creating and
launching your campaign
Make sure your ad shows on related sites A guy shopping for lingerie for his
wife on Victoriarsquos Secretrsquos site is not thinking about real estate Donrsquot waste your
time and money displaying your ad to him Be sure your keywords are specific
enough that only sites related to real estate are used
Donrsquot make it easy for your competition Donrsquot show paid ads on your blog or
site You cannot control what ads Google shows on your site and it would be
mighty embarrassing to have a competitor stealing your leads
Follow good marketing practices As always your ads should focus on benefits
first and foremost mdash have big headlines and a strong call to action
Give rsquoem what they want Few things are more frustrating to a visitor than hav-
ing to search for the promised information If your ad offers a specific product or
service make sure the link takes them directly there not to your home page The
whole point of this is to channel them into your ldquoclick funnelrdquo
Although some companies have been using retargeting for quite some time it is
becoming more prevalent When used strategically and judiciously this long-term
method of marketing to potential online clients has shown itself to have real
potential Go here to find out more about how to get started
T E C H N O L O G Y C O M M I T T E E ldquo T E C H T I P rdquo
R E T A R G E T S I T E V I S I T O R S T O C O N V E R T L E A D S
Page 10 B O R F O R W A R D
Page 11 V O L U M E 5 I S S U E 5
Page 12 N E W S L E T T E R T I T L E
Page 13 V O L U M E 5 I S S U E 5
A N D R E W W O O T E N S A F E A R T I C L E
REALTORreg Safety for 2012
For the remainder of this year (with the exception of extenuating circumstances) we will focus our newsletters on tips from our 2012 REALTOR
reg Safety Guide The 2012 REALTOR
reg Safety Guide will be coming to you soon at no charge
We are currently in process of updating the information and format
This newsletter is going to focus on the state of our industry today This information is not meant to scare you but to in-form you so you can better prepare yourself and become more aware as you go about doing the everyday tasks of your job
Current REALTORreg Crime Statistics
There were eleven confirmed real estate murders in 2011 With attacks rapes murders and suicides 2011 was the most violent year in the real estate industry
In 2011
The majority of attacks on real estate professionals occurred in the afternoons on Thursday or Friday
Nearly 30 of attack victims were men
Most attacks did not occur inside major metro areas
Guns were used roughly 50 of the time in attacks
Robbery was the intention going into the attack but frequently resulted in a shooting
Unfortunately there is no face of a standard victim no face of a standard attacker and no common theme between many attacks The only common threads between these attacks are (1) there is no common thread everyone is equally vulnerable and (2) many lives have been altered as people have lost loved ones or have been attacked
Safety First Due to our frequent contact with unfamiliar people in private locations real estate profes-sionals face more on-the-job risks than many other business professionals One way to avoid a potential attack before it happens is to trust your instincts Your intuition combined with your common sense can help get you out of trouble For example you are working an open house and a person enters
We are all busy and preoccupied with work family and friends But dont let our busyness keep us from staying safe By following some simple techniques and taking time to stop and look around we can drastically decrease the chances of becoming victims For more tips tools and information please visit the resource page on our website wwwjustbesafecom
Page 14 B O R F O R W A R D
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Page 15 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Right
Roy O Barnes Jr
Board President
presents John Bailey
with the Realtor
Emeritus Award
Left
Maria Gelinas introduces
RMG Mortgagehellip
Rod Gelinas Owner
Bernardo Rojas amp
Casey Marshall
Page 16 B O R F O R W A R D
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
The Pledge of Allegiance
Recognizing Committee Members
Victor J Raymosmdash AECEO
Victor J Raymos addressing the Members
Roy O Barnes Jr Board President
Terry Pacettindash Auctioneer Extraordinaire
Diane Vespucci lending a helping hand
Linda McNett amp Joan Scop selling Board cookbooks
Page 17 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Sara Gross Florida Realtors-Public Policy amp
Victor J Raymos AECEO
Standing Deborah Link Seymoine Schmidt amp Bill Crosby
Seated Rob West amp Ted Smith
Judi Schuyler amp Marjorie Taylor
Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci
Gayle Logan Roberta Odom amp Carol Tunis
Tracy Glochau
Janine Rinderknecht
amp Dave Hall
2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E
Page 18 B O R F O R W A R D
Before a Hurricane Is Out There
Create a written emergency preparedness and action plan for your family and business
Visit your insurance agent now Review insurance coverage for your home and business
and the contents Determine your flood insurance eligibility - homeowners insurance
typically does not cover flood damage
Buy plywood or shutters for protecting windows Trim trees to lessen flying debris
Find out if you live in a hurricane evacuation zone by contacting your local emergency
management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or
if you live in a high-rise building
Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you
can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets
Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-
hood if you cannot return home
Test emergency equipment such as generators and flashlights
Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage
Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you
wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable
Hurricane Survival Kit
Essential Items
During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the
roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely
self-sufficient during that period
Here are some of the most critical supplies to have on hand well before a hurricane threatens
At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)
Non-perishable food
Formula diapers and other baby supplies
Manual can opener
First aid kit
Prescription and non-prescription medicines
Toiletries
Cell phones and battery-powered cell phone chargers
Battery-powered radios and flashlights
Plenty of batteries
Extra cash
Blankets sleeping bags books and games (especially if evacuating)
Page 19 B O R F O R W A R D
Take Action
When a Hurricane Threatens
Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-
fected by the storm about your whereabouts
No later than when a watch is issued
Fill vehicles with gas
Get extra cash
Fill prescriptions
For mobile homes secure tie-downs and prepare to evacuate when ordered
Bring in loose objects from outside
Prepare to secure all windows with shutters or plywood
No later than when a warning is issued
Secure all windows with shutters or plywood
Place valuables and important papers in a waterproof container and store on highest floor of home
If you are told to evacuate
Follow all instructions from local officials and leave immediately when told to do so
Bring emergency supplies listed above
Bring copies of important papers such as insurance policies and list and photos of your homersquos contents
Bring blankets sleeping bags books and games
Unplug appliances turn off electricity and main water valve
Lock windows and doors of your home
Go
If you are not told to evacuate
Stay at home Leave the roads available for those who must evacuate
Clean bathtub with bleach fill with water for washing and flushing (not drinking)
Set fridge to maximum cold and keep closed
Turn off utilities if told to do so by local officials
During a Hurricane
Go to an interior room on the lowest level of the structure in which yoursquore taking shelter
Stay away from windows and doors even though theyrsquore covered with shutters or plywood
During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture
Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short
period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived
After a Hurricane
Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often
difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a
downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such
as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-
ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated
carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard
Page 20 B O R F O R W A R D
A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H
D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R
B R O K E R T O S E E W H A T Y O U O W E
R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E
I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D
I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y
S E R V I C E W I L L B E M A D E I N A C T I V E
T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A
$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T
Drop off your payment at the Board office or
you can pay over the phone call 904-829-8738
The Education Committee is happy to welcome Tanya Liebal to the group
The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their
assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year
Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or
donated items
Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder
all proceeds will benefit our communityrsquos children through scholarships
The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend
54 Code of Ethics (3CE) at 9AM
511 After the Contract at 9AM-4PM
515 MLS training at 1PM-3PM
517 Listing Agreement at 9AM
524 Vacant Land Contract at 9AM-12AM
525 Board Orientation at 9AM (required for all new members)
529 Intermediate Innovia at 130PM-330PM
530 Mobile Hookups Userrsquos Group 930AM-1030AM
531 Conflict Resolution for Realtors (3CE) at 1PM
Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come
and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions
If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron
Barry at 904-501-2424
E D U C A T I O N C O M M I T T E E N E W S
M E M B E R B E N E F I T S
Page 21 V O L U M E 5 I S S U E 5
Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on
WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer peace of
mind Infrared technology separates the professionals from the pretenders in the home inspec-
tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade
Package Call for your 5 Star Inspection today ndash 904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC
instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of
The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up
Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or
Amazoncom Book Wally for your next speaking event today
HomePro Inspections
is your best source for agent liability reduction and
client peace of mind Your clientrsquos one stop for
Environmental Testing (mold radon water lead paint meth
lab) Wind Mitigation Evaluations
Chinese Drywall Assessments Insurance Inspections
Energy Audits Home Inspections Termite Reports Construc-
tion Consultations Infrared Moisture Instruction
Investigations and More
904-268-8211
GoHomeProcom
stantly see the cost to operate that device
The OWL also gives you cost and consumption by day as
well as weekly monthly and annual costs This thing is
fast and fun And it makes it easy to choose how best to
save based on your exact consumption habits
When I brought the OWL into my office it was met with
mixed reactions For sure my staff is accustomed to my
frugal consumption habits but now with the OWL they
were able to see instantly the cost of every action And
the real savings of simply turning off what was not in use
The most profound discovery was Amie in my front office
discovering that the small space heater she was using
under her desk to warm her feet was consuming and
costing as much as the heat pump that heats the whole
office She has seen the ill of her ways and abandoned
the under desk space heater No doubt the computer
that was also under the desk is also grateful at the re-
moval of the space heater
There really is a positive return when you increase your
insulation upgrade your heat pump or install a solar wa-
ter heater - you bet there is The OWL will never make
your home more efficient BUT it will make YOU more
efficient And when you do make energy related up-
grades in your home you will reap even greater rewards
with the help of your own efficient behaviors
Want to easily and instantly manage your energy con-
sumption It all starts with measurement
(NOTE Ive become so impressed with the OWL that HomePro now offers it
for sale and well install it for free during an energy audit Call to book your
energy audit today 904-268-8211)
Therersquos an old adage that states ldquoYou cannot manage
what you do not measurerdquo
When it comes to lowering your electric bill measuring
your electric consumption is a fantastic way to reduce
your electric expense even without the expense of fancy
home improvement
Now you might make the argument that your electric
consumption is already being measured at the meter
While thatrsquos true you donrsquot see that consumption until
your bill arrives a month or more AFTER the consump-
tion has already happened Too late to manage that bill
all you can try to manage is how to pay the bill
But before you can easily manage your consumption
you must have an easy way to measure your consump-
tion And you must be able to see it happen as it hap-
pens You could stand and stare at your electric meter
while a friend or family meter switched items in your
home off and on But truth be told even an energy effi-
ciency nut like me will not work THAT hard
No what I wanted was something simple that would
make it a game to save energy and money
My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget
plugs directly into your wall outlet and then you plug the
device to be measured into the Kill-A-Watt-EZ After the
device being measured has been in use for a few hours
the Kill-A-Watt-EZ calculates the cost to run your device
on a per hour day week month and annual basis Kind
of fun and a great way to begin understanding what it
really costs to operate each item in your home
Using the Kill-A-Watt-EZ I discovered that television con-
sumed $5216 of electric per year and that my coffee
maker was costing me $257 each year Irsquove now meas-
ured most every piece of equipment in my home as well
as my office You can purchase your own Kill-A-Watt-EZ
for about $30 from many big box stores
I ultimately found it was taking a lot of time to get a
reading from the Kill-A-Watt-EZ plugged into each piece
of equipment in my home and office so I began the
search for an easier way to continually monitor my con-
sumption
Thatrsquos when I found The OWL The OWL is a wireless
monitor that shows how much electricity you are using
at any given instant (installs into your electrical panel)
As each item in your home switches on you can in-
Page 23 V O L U M E 5 I S S U E 5
A P R I L S T A T I S T I C S
St Aug amp St Johns Monthly Statistics Report
04012012-04302012
Compiled on May 2nd
Apr-12 Apr-11 41-302011 - 41-
302012 YTD 2012 YTD 2011 YTD 2011-12
Residential
New Listings 316 349 -945 1444 1398 329
Sold Listings 233 226 309 795 759 474
Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282
Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182
Avg Day on Market 157 150 508 167 155 778
Lots and Land
New Listings 63 76 -1710 286 304 -592
Sold Listings 20 22 -909 83 66 2575
Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219
Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078
Avg Day on Market 376 239 5777 320 200 5963
CommercialIndustrial
New Listings 6 11 -4545 46 51 -980
Sold Listings 2 4 -50 8 13 -3846
Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720
Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420
Avg Day on Market 375 277 3562 308 192 6041
Multi-Family
New Listings 6 12 -50 15 31 -5161
Sold Listings 1 6 -8333 9 12 -25
Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431
Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575
Avg Day on Market 454 245 8505 284 183 5492
Total
New Listings 392 448 -1250 1792 1784 045
Sold Listings 256 258 077 895 850 529
Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117
Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390
Avg Day on Market 177 162 979 183 159 1517
Search Criteria
Date Start 412012 Date End 4302012
ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JUNE 2012 PREVIEW
4th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
6th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
8th FRBAR-1 3CE 900AM
13th AFFILIATE COMMITTEE 900AM
13-14th MEDIATION TRAINING 11CE 830-430PM
15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM
19th FINANCE COMMITTEE 1200PM
MLS TRAINING 100PM
20th PUBLIC RELATIONS COMMITTEE 930AM
MLS BOARD MEETING 1200PM
21st BOARD MEETING 1200PM
26th REALIST TRAINING 130PM
29th
DISTRICT 1 CONFERENCE
830AM-
400PM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
MLSEducation SUPRA
NewsletterWebsite Membership
Linda McNett
staffstjohnsrealtorsorg
MembershipWebsiteSUPRA
Committee SupportEducation
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
S T J O H N S B U I L D E R S C O U N C I L
Page 8 B O R F O R W A R D
wwwstjohnsbuilderscouncilcom
Ed amp Ellie Paucek enjoying the weigh-in
2012 St Johns Builders Council 4th Annual Fishing Tournament
The St Johns Builders Council held their 4th Annual Fishing Tournament benefiting Habitat
for Humanity on April 14th at the Northeast Florida Marlin Association at Camachee Cove
30 boats launched to compete for the heaviest Redfish Trout and Flounder
SJBC would like to thank all the Captainrsquos Anglers Sponsors and volunteers that participated to make their fishing tournament a success
WINNING FISH ndash ANGLERS
R E D F I S H
$500 - 1ST Place - Allen Rash ndash Ferguson Enterprises
$300 - 2nd Place - Doug Wenzel ndash Bonded Builders Home Warranty
$200 - 3rd Place - Jeff Ferguson ndash Drees Homes
T R O U T
$500 - 1st Place ndash Mike Jenkins ndash Jenkins Heating amp Air Team 1
$300 - 2nd Place ndash Dustin Wickham ndash Jenkins Heating amp Air Team 2
$200 - 3rd Place ndash David Higdon ndash David Higdon Concrete
F L O U N D E R
$500 - 1st Place ndash David Liebowitz ndash Climate Masters Heating amp Air
$300 - 2nd Place ndash Dennis Ginder ndash Landon Homes
$200 - 3rd Place ndash Ferguson Enterprises ndash Mandy Bouton
T R I P L E C H A L L E N G E ndash B O A T T O T A L H E A V I E S T W E I G H T O F A L L 3 C A T E G O R I E S
$1000 - 1ST Place ndash Landon Homes ndash Captain Rob Bennett
$600 - 2nd Place ndash Panel-Tek ndash Captain Larry Miniard
Bringing in the fish Preparing the smoked pork and ribs Nice fish
Jenkins Heating and Air
HERE COMES THE SUN
Repetition is the key to under-
standing - which is why we are re-
minding you to protect yourself
from excessive exposure to the
ultraviolet rays (UV) of the sun Ex-
posure to UV radiation has increased over the years due to
the depletion of the ozone layer a naturally-occurring gas
that filters the suns UV radiation For some people overex-
posure to UV rays can lead to skin cancer cataracts and
weakened immune systems To protect against sun-related
damage follow these rules
Wear those shades Sunglasses that provide 99-
100 of UVA and UVB protection greatly reduce
sun exposure that can lead to cataracts and other
eye damage Be sure to check the label when buy-
ing sunglasses to make sure they have proper UV
protection
Lather on the sunscreen Use a sunscreen with
Sun Protection Factor (SPF) of at least 15 Apply it
liberally to all exposed areas of your body particu-
larly your ears face back and neck Reapply every
2 hours when working playing or exercising out-
doors even waterproof sunscreen can come off
when you towel off sweat or water
Listen to the weather reports The UV Index devel-
oped by the National Weather Service and the Envi-
ronmental Protection Agency provides a forecast
of the expected risk of overexposure to the sun and
indicates the degree of caution that you should
take when working playing or exercising outdoors
Weather predictions in print and broadcast media
announce the UV Index daily
Stay clear of the midday sun as much as possi-
ble The suns UV rays are strongest between 10
am and 4 pm If youre spending the day at the
beach take refuge under a beach umbrella during
those hours when the suns rays are most intense
Dress Up Wear light long-sleeved shirts and ankle-
length pants if youre going to be out in the sun for
long periods of time and youd rather not wear sun-
screen A wide brimmed hat will shade your face
neck ears and eyes
Making Fleas Flee amp
Ticks Take Off
Every spring and summer fleas and ticks cause misery to people and animals On pets they can spread disease and para-sitic infections Then once theyre bored with frolicking in fur they may decide to
feast on you Ouch
How do you get rid of them - without harming your pet your
family or the planet Here are some tips
Most commercial flea and tick sprays contain
carbaryl which works by attacking pests nerv-
ous systems But carbaryl also can harm devel-
oping fetuses in both animals and humans
Fortunately there are less-toxic alternatives
For example some pesticides contain pyrethrin
a natural ingredient made from chrysanthe-
mums It works just as well though it still should
be used with care
Many pesticides dont affect insects eggs and
larvae which represent 95 of the flea popula-
tion That may require a kind of pesticide called
a growth regulator They keep eggs from
becoming adults
Another way to keep fleas off pets is to add gar-
lic and brewers yeast to pets meals which
makes pets taste bad to bugs Many such prod-
ucts are sold in pet supply stores But pets may
need to take these remedies for several weeks
before they work
Dont overlook the basics Keep your pet
clean Use a fine-toothed flea comb on your pet
to remove existing fleas And dont forget to dust
and vacuum regularly Fleas simply hate clean
homes
(NOT SO FUN) FACT For every flea found on your pet there
may be as many as 100 more lurking nearby
Page 9 V O L U M E 5 I S S U E 5
G O G R E E N S P R I N G T I P S
You do a lot of work to drive traffic to your Web site Blogging social media SEO pay-
per-click ads postcard campaigns drip messaging hellip all of that can be overwhelming
and some of those things can take up a fair amount of your time and money
The biggest problem with that investment is this Many visitors who land on your site
once via those methods never come back Well now therersquos a way where you can
follow up with your site visitors to remind them of your services and even qualify
those leads as you do so The amazing thing is itrsquos very easy to do and costs far less
than you think
How Retargeting Works
Humans are creatures of habit We seek information using certain guidelines or pa-
rameters And when there is something wersquore interested in we tend to notice things
that relate to that item more readily So letrsquos say that yoursquore considering buying a
house You search for information on the Web using some term like ldquobuying a home in
______rdquo (fill in the blank with a geographic location) You get a list of real estate Web
sites and will probably click on the first few before wondering what other resources
you can find and try a different search perhaps ending up on say Realtorcom
Now consider this Yoursquore starting to search around the Web with that phrase when
you suddenly see an online ad offering a custom luxury tour of a neighborhood you
were just considering or perhaps the ability to get greater details on a house you were
interested in Coincidence Nope Retargeting
Because of your cookies search engines can track every single place you visit on the
Internet Google also has a vast network of advertisers and they get paid only when
someone clicks on one of those ads So by combining these two pieces of information
Google has the ability to present specific ads to select people who have already shown
an interest in that particular service or product thus increasing the likelihood the
audience will click through You can leverage this for your site and business by devel-
oping targeted ads that present tempting offers to entice the lead to return and en-
gage with you
Implementing a Retargeting Campaign
Firstly you need to understand there are two different ways you can garner an audi-
ence for retargeting The strongest by far is building your own list This happens over
time as people visit your site and are naturally tracked by their cookies In this situa-
tion you already know not only that theyrsquore generally interested in real estate but also
that there are specific kinds of properties they want
The second way is to use a ldquopreset audiencerdquo which goes by established preferences
based on browsing history mdash for example Web users who like horses mdash in a certain
geographic region as well as an expressed an interest in real estate This second
method is not quite as accurate as the first but it does allow you to get started right
away
Next step is to develop your ads You must have a variety of them because if your
audience sees the same thing getting shoved in their faces over and over again
theyrsquore going to be more irritated than persuaded A templated ad builder is available
or you can have a designer customize and upload them By the way ever notice that
ads are different sizes at different places on some Web pages One may be a banner
across the page another a little box in the corner and so on Yoursquoll need to have your
ads created in all these sizes because Google will select ads that fit the available
space
You can control all aspects of your ads including your budget the number of impres-
sions the campaignrsquos termination point and so on You can set your ads to display
according to certain keywords or even specific Web sites You can even control what
they see when they get to your site which means you can motivate them immediately
For example here is Progressive Insur-
ancersquos general site
Obviously you see navigation multiple offers and all kinds of additional information
Now look at what we get after clicking on a retargeted ad
No navigation no offers One purpose and one purpose only Follow the three
easy steps Note also that the box she is holding says ldquoAutordquo on it because I
searched using the keywords ldquocar insurancerdquo I repeated this exercise using
ldquohouse insurancerdquo and in the image she was holding two stacked boxes you
guessed it mdash one labeled ldquoHomeownersrdquo and the second ldquoAutordquo So you can very
simply drop your retargeted lead directly on the landing page for the offer you
present Donrsquot make them think about it
After launching you will want the ads to run for a couple of months until you
saturate your market then swap them out It can still be the same offer mind
you mdash just a different way of presenting it For example you may start out with an
ad offering a ldquoNo Commitment CMArdquo then go to ldquoSee Recent Sales in Your
Neighborhoodrdquo then swap to ldquoCheck Out Detailed Market Datardquo
Home Much Does Retargeting Cost
So you can follow up with warm leads on a consistent basis over a long period of
time with a single effort of setting up a couple of ads This has got to be yet an-
other major investment right Actually it costs less than the standard PPC cam-
paign
To determine the cost of an ad you have to balance the per-click payment
against its quality score On the basic level Google determines the quality score
by the number of times a given ad is displayed (an impression) and the number
of people who respond to it If the ad has too low a quality score Google will shut
it down because the ad is not making money On the other hand if people are
clicking through but still not engaging itrsquos not worth any amount of money yoursquore
paying and you need to revise the ad
Now letrsquos look at a return on investment Studies show it takes an average of
seven touches for someone to engage with a site If you are paying $4 per click
to get a visitor to your site using PPC ads but only two out of 100 visitors actually
engage with your site thatrsquos $392 lost Now if you can pay a fraction of that to
retarget those other 98 visitors over a period of weeks or months you vastly
increase your exposure and the chances of those warm leads returning thereby
increasing your return on the initial investment
In the end retargeting comes out looking better Standard PPC is triggered by
keyword searches which give you a ldquobest guessrdquo but donrsquot necessarily identify
any specific need On the other hand retargeting is based in the actual content
the user elects to view which is a far more accurate gauge So Google charges
less based on the likelihood being much higher of someone clicking on a retar-
geted ad versus a generalized PPC ad
Best Practices for Successful Retargeted Ads
As always there are a few guidelines you should follow when creating and
launching your campaign
Make sure your ad shows on related sites A guy shopping for lingerie for his
wife on Victoriarsquos Secretrsquos site is not thinking about real estate Donrsquot waste your
time and money displaying your ad to him Be sure your keywords are specific
enough that only sites related to real estate are used
Donrsquot make it easy for your competition Donrsquot show paid ads on your blog or
site You cannot control what ads Google shows on your site and it would be
mighty embarrassing to have a competitor stealing your leads
Follow good marketing practices As always your ads should focus on benefits
first and foremost mdash have big headlines and a strong call to action
Give rsquoem what they want Few things are more frustrating to a visitor than hav-
ing to search for the promised information If your ad offers a specific product or
service make sure the link takes them directly there not to your home page The
whole point of this is to channel them into your ldquoclick funnelrdquo
Although some companies have been using retargeting for quite some time it is
becoming more prevalent When used strategically and judiciously this long-term
method of marketing to potential online clients has shown itself to have real
potential Go here to find out more about how to get started
T E C H N O L O G Y C O M M I T T E E ldquo T E C H T I P rdquo
R E T A R G E T S I T E V I S I T O R S T O C O N V E R T L E A D S
Page 10 B O R F O R W A R D
Page 11 V O L U M E 5 I S S U E 5
Page 12 N E W S L E T T E R T I T L E
Page 13 V O L U M E 5 I S S U E 5
A N D R E W W O O T E N S A F E A R T I C L E
REALTORreg Safety for 2012
For the remainder of this year (with the exception of extenuating circumstances) we will focus our newsletters on tips from our 2012 REALTOR
reg Safety Guide The 2012 REALTOR
reg Safety Guide will be coming to you soon at no charge
We are currently in process of updating the information and format
This newsletter is going to focus on the state of our industry today This information is not meant to scare you but to in-form you so you can better prepare yourself and become more aware as you go about doing the everyday tasks of your job
Current REALTORreg Crime Statistics
There were eleven confirmed real estate murders in 2011 With attacks rapes murders and suicides 2011 was the most violent year in the real estate industry
In 2011
The majority of attacks on real estate professionals occurred in the afternoons on Thursday or Friday
Nearly 30 of attack victims were men
Most attacks did not occur inside major metro areas
Guns were used roughly 50 of the time in attacks
Robbery was the intention going into the attack but frequently resulted in a shooting
Unfortunately there is no face of a standard victim no face of a standard attacker and no common theme between many attacks The only common threads between these attacks are (1) there is no common thread everyone is equally vulnerable and (2) many lives have been altered as people have lost loved ones or have been attacked
Safety First Due to our frequent contact with unfamiliar people in private locations real estate profes-sionals face more on-the-job risks than many other business professionals One way to avoid a potential attack before it happens is to trust your instincts Your intuition combined with your common sense can help get you out of trouble For example you are working an open house and a person enters
We are all busy and preoccupied with work family and friends But dont let our busyness keep us from staying safe By following some simple techniques and taking time to stop and look around we can drastically decrease the chances of becoming victims For more tips tools and information please visit the resource page on our website wwwjustbesafecom
Page 14 B O R F O R W A R D
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Page 15 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Right
Roy O Barnes Jr
Board President
presents John Bailey
with the Realtor
Emeritus Award
Left
Maria Gelinas introduces
RMG Mortgagehellip
Rod Gelinas Owner
Bernardo Rojas amp
Casey Marshall
Page 16 B O R F O R W A R D
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
The Pledge of Allegiance
Recognizing Committee Members
Victor J Raymosmdash AECEO
Victor J Raymos addressing the Members
Roy O Barnes Jr Board President
Terry Pacettindash Auctioneer Extraordinaire
Diane Vespucci lending a helping hand
Linda McNett amp Joan Scop selling Board cookbooks
Page 17 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Sara Gross Florida Realtors-Public Policy amp
Victor J Raymos AECEO
Standing Deborah Link Seymoine Schmidt amp Bill Crosby
Seated Rob West amp Ted Smith
Judi Schuyler amp Marjorie Taylor
Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci
Gayle Logan Roberta Odom amp Carol Tunis
Tracy Glochau
Janine Rinderknecht
amp Dave Hall
2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E
Page 18 B O R F O R W A R D
Before a Hurricane Is Out There
Create a written emergency preparedness and action plan for your family and business
Visit your insurance agent now Review insurance coverage for your home and business
and the contents Determine your flood insurance eligibility - homeowners insurance
typically does not cover flood damage
Buy plywood or shutters for protecting windows Trim trees to lessen flying debris
Find out if you live in a hurricane evacuation zone by contacting your local emergency
management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or
if you live in a high-rise building
Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you
can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets
Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-
hood if you cannot return home
Test emergency equipment such as generators and flashlights
Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage
Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you
wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable
Hurricane Survival Kit
Essential Items
During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the
roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely
self-sufficient during that period
Here are some of the most critical supplies to have on hand well before a hurricane threatens
At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)
Non-perishable food
Formula diapers and other baby supplies
Manual can opener
First aid kit
Prescription and non-prescription medicines
Toiletries
Cell phones and battery-powered cell phone chargers
Battery-powered radios and flashlights
Plenty of batteries
Extra cash
Blankets sleeping bags books and games (especially if evacuating)
Page 19 B O R F O R W A R D
Take Action
When a Hurricane Threatens
Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-
fected by the storm about your whereabouts
No later than when a watch is issued
Fill vehicles with gas
Get extra cash
Fill prescriptions
For mobile homes secure tie-downs and prepare to evacuate when ordered
Bring in loose objects from outside
Prepare to secure all windows with shutters or plywood
No later than when a warning is issued
Secure all windows with shutters or plywood
Place valuables and important papers in a waterproof container and store on highest floor of home
If you are told to evacuate
Follow all instructions from local officials and leave immediately when told to do so
Bring emergency supplies listed above
Bring copies of important papers such as insurance policies and list and photos of your homersquos contents
Bring blankets sleeping bags books and games
Unplug appliances turn off electricity and main water valve
Lock windows and doors of your home
Go
If you are not told to evacuate
Stay at home Leave the roads available for those who must evacuate
Clean bathtub with bleach fill with water for washing and flushing (not drinking)
Set fridge to maximum cold and keep closed
Turn off utilities if told to do so by local officials
During a Hurricane
Go to an interior room on the lowest level of the structure in which yoursquore taking shelter
Stay away from windows and doors even though theyrsquore covered with shutters or plywood
During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture
Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short
period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived
After a Hurricane
Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often
difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a
downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such
as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-
ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated
carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard
Page 20 B O R F O R W A R D
A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H
D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R
B R O K E R T O S E E W H A T Y O U O W E
R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E
I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D
I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y
S E R V I C E W I L L B E M A D E I N A C T I V E
T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A
$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T
Drop off your payment at the Board office or
you can pay over the phone call 904-829-8738
The Education Committee is happy to welcome Tanya Liebal to the group
The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their
assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year
Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or
donated items
Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder
all proceeds will benefit our communityrsquos children through scholarships
The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend
54 Code of Ethics (3CE) at 9AM
511 After the Contract at 9AM-4PM
515 MLS training at 1PM-3PM
517 Listing Agreement at 9AM
524 Vacant Land Contract at 9AM-12AM
525 Board Orientation at 9AM (required for all new members)
529 Intermediate Innovia at 130PM-330PM
530 Mobile Hookups Userrsquos Group 930AM-1030AM
531 Conflict Resolution for Realtors (3CE) at 1PM
Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come
and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions
If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron
Barry at 904-501-2424
E D U C A T I O N C O M M I T T E E N E W S
M E M B E R B E N E F I T S
Page 21 V O L U M E 5 I S S U E 5
Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on
WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer peace of
mind Infrared technology separates the professionals from the pretenders in the home inspec-
tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade
Package Call for your 5 Star Inspection today ndash 904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC
instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of
The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up
Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or
Amazoncom Book Wally for your next speaking event today
HomePro Inspections
is your best source for agent liability reduction and
client peace of mind Your clientrsquos one stop for
Environmental Testing (mold radon water lead paint meth
lab) Wind Mitigation Evaluations
Chinese Drywall Assessments Insurance Inspections
Energy Audits Home Inspections Termite Reports Construc-
tion Consultations Infrared Moisture Instruction
Investigations and More
904-268-8211
GoHomeProcom
stantly see the cost to operate that device
The OWL also gives you cost and consumption by day as
well as weekly monthly and annual costs This thing is
fast and fun And it makes it easy to choose how best to
save based on your exact consumption habits
When I brought the OWL into my office it was met with
mixed reactions For sure my staff is accustomed to my
frugal consumption habits but now with the OWL they
were able to see instantly the cost of every action And
the real savings of simply turning off what was not in use
The most profound discovery was Amie in my front office
discovering that the small space heater she was using
under her desk to warm her feet was consuming and
costing as much as the heat pump that heats the whole
office She has seen the ill of her ways and abandoned
the under desk space heater No doubt the computer
that was also under the desk is also grateful at the re-
moval of the space heater
There really is a positive return when you increase your
insulation upgrade your heat pump or install a solar wa-
ter heater - you bet there is The OWL will never make
your home more efficient BUT it will make YOU more
efficient And when you do make energy related up-
grades in your home you will reap even greater rewards
with the help of your own efficient behaviors
Want to easily and instantly manage your energy con-
sumption It all starts with measurement
(NOTE Ive become so impressed with the OWL that HomePro now offers it
for sale and well install it for free during an energy audit Call to book your
energy audit today 904-268-8211)
Therersquos an old adage that states ldquoYou cannot manage
what you do not measurerdquo
When it comes to lowering your electric bill measuring
your electric consumption is a fantastic way to reduce
your electric expense even without the expense of fancy
home improvement
Now you might make the argument that your electric
consumption is already being measured at the meter
While thatrsquos true you donrsquot see that consumption until
your bill arrives a month or more AFTER the consump-
tion has already happened Too late to manage that bill
all you can try to manage is how to pay the bill
But before you can easily manage your consumption
you must have an easy way to measure your consump-
tion And you must be able to see it happen as it hap-
pens You could stand and stare at your electric meter
while a friend or family meter switched items in your
home off and on But truth be told even an energy effi-
ciency nut like me will not work THAT hard
No what I wanted was something simple that would
make it a game to save energy and money
My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget
plugs directly into your wall outlet and then you plug the
device to be measured into the Kill-A-Watt-EZ After the
device being measured has been in use for a few hours
the Kill-A-Watt-EZ calculates the cost to run your device
on a per hour day week month and annual basis Kind
of fun and a great way to begin understanding what it
really costs to operate each item in your home
Using the Kill-A-Watt-EZ I discovered that television con-
sumed $5216 of electric per year and that my coffee
maker was costing me $257 each year Irsquove now meas-
ured most every piece of equipment in my home as well
as my office You can purchase your own Kill-A-Watt-EZ
for about $30 from many big box stores
I ultimately found it was taking a lot of time to get a
reading from the Kill-A-Watt-EZ plugged into each piece
of equipment in my home and office so I began the
search for an easier way to continually monitor my con-
sumption
Thatrsquos when I found The OWL The OWL is a wireless
monitor that shows how much electricity you are using
at any given instant (installs into your electrical panel)
As each item in your home switches on you can in-
Page 23 V O L U M E 5 I S S U E 5
A P R I L S T A T I S T I C S
St Aug amp St Johns Monthly Statistics Report
04012012-04302012
Compiled on May 2nd
Apr-12 Apr-11 41-302011 - 41-
302012 YTD 2012 YTD 2011 YTD 2011-12
Residential
New Listings 316 349 -945 1444 1398 329
Sold Listings 233 226 309 795 759 474
Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282
Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182
Avg Day on Market 157 150 508 167 155 778
Lots and Land
New Listings 63 76 -1710 286 304 -592
Sold Listings 20 22 -909 83 66 2575
Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219
Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078
Avg Day on Market 376 239 5777 320 200 5963
CommercialIndustrial
New Listings 6 11 -4545 46 51 -980
Sold Listings 2 4 -50 8 13 -3846
Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720
Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420
Avg Day on Market 375 277 3562 308 192 6041
Multi-Family
New Listings 6 12 -50 15 31 -5161
Sold Listings 1 6 -8333 9 12 -25
Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431
Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575
Avg Day on Market 454 245 8505 284 183 5492
Total
New Listings 392 448 -1250 1792 1784 045
Sold Listings 256 258 077 895 850 529
Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117
Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390
Avg Day on Market 177 162 979 183 159 1517
Search Criteria
Date Start 412012 Date End 4302012
ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JUNE 2012 PREVIEW
4th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
6th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
8th FRBAR-1 3CE 900AM
13th AFFILIATE COMMITTEE 900AM
13-14th MEDIATION TRAINING 11CE 830-430PM
15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM
19th FINANCE COMMITTEE 1200PM
MLS TRAINING 100PM
20th PUBLIC RELATIONS COMMITTEE 930AM
MLS BOARD MEETING 1200PM
21st BOARD MEETING 1200PM
26th REALIST TRAINING 130PM
29th
DISTRICT 1 CONFERENCE
830AM-
400PM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
MLSEducation SUPRA
NewsletterWebsite Membership
Linda McNett
staffstjohnsrealtorsorg
MembershipWebsiteSUPRA
Committee SupportEducation
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
HERE COMES THE SUN
Repetition is the key to under-
standing - which is why we are re-
minding you to protect yourself
from excessive exposure to the
ultraviolet rays (UV) of the sun Ex-
posure to UV radiation has increased over the years due to
the depletion of the ozone layer a naturally-occurring gas
that filters the suns UV radiation For some people overex-
posure to UV rays can lead to skin cancer cataracts and
weakened immune systems To protect against sun-related
damage follow these rules
Wear those shades Sunglasses that provide 99-
100 of UVA and UVB protection greatly reduce
sun exposure that can lead to cataracts and other
eye damage Be sure to check the label when buy-
ing sunglasses to make sure they have proper UV
protection
Lather on the sunscreen Use a sunscreen with
Sun Protection Factor (SPF) of at least 15 Apply it
liberally to all exposed areas of your body particu-
larly your ears face back and neck Reapply every
2 hours when working playing or exercising out-
doors even waterproof sunscreen can come off
when you towel off sweat or water
Listen to the weather reports The UV Index devel-
oped by the National Weather Service and the Envi-
ronmental Protection Agency provides a forecast
of the expected risk of overexposure to the sun and
indicates the degree of caution that you should
take when working playing or exercising outdoors
Weather predictions in print and broadcast media
announce the UV Index daily
Stay clear of the midday sun as much as possi-
ble The suns UV rays are strongest between 10
am and 4 pm If youre spending the day at the
beach take refuge under a beach umbrella during
those hours when the suns rays are most intense
Dress Up Wear light long-sleeved shirts and ankle-
length pants if youre going to be out in the sun for
long periods of time and youd rather not wear sun-
screen A wide brimmed hat will shade your face
neck ears and eyes
Making Fleas Flee amp
Ticks Take Off
Every spring and summer fleas and ticks cause misery to people and animals On pets they can spread disease and para-sitic infections Then once theyre bored with frolicking in fur they may decide to
feast on you Ouch
How do you get rid of them - without harming your pet your
family or the planet Here are some tips
Most commercial flea and tick sprays contain
carbaryl which works by attacking pests nerv-
ous systems But carbaryl also can harm devel-
oping fetuses in both animals and humans
Fortunately there are less-toxic alternatives
For example some pesticides contain pyrethrin
a natural ingredient made from chrysanthe-
mums It works just as well though it still should
be used with care
Many pesticides dont affect insects eggs and
larvae which represent 95 of the flea popula-
tion That may require a kind of pesticide called
a growth regulator They keep eggs from
becoming adults
Another way to keep fleas off pets is to add gar-
lic and brewers yeast to pets meals which
makes pets taste bad to bugs Many such prod-
ucts are sold in pet supply stores But pets may
need to take these remedies for several weeks
before they work
Dont overlook the basics Keep your pet
clean Use a fine-toothed flea comb on your pet
to remove existing fleas And dont forget to dust
and vacuum regularly Fleas simply hate clean
homes
(NOT SO FUN) FACT For every flea found on your pet there
may be as many as 100 more lurking nearby
Page 9 V O L U M E 5 I S S U E 5
G O G R E E N S P R I N G T I P S
You do a lot of work to drive traffic to your Web site Blogging social media SEO pay-
per-click ads postcard campaigns drip messaging hellip all of that can be overwhelming
and some of those things can take up a fair amount of your time and money
The biggest problem with that investment is this Many visitors who land on your site
once via those methods never come back Well now therersquos a way where you can
follow up with your site visitors to remind them of your services and even qualify
those leads as you do so The amazing thing is itrsquos very easy to do and costs far less
than you think
How Retargeting Works
Humans are creatures of habit We seek information using certain guidelines or pa-
rameters And when there is something wersquore interested in we tend to notice things
that relate to that item more readily So letrsquos say that yoursquore considering buying a
house You search for information on the Web using some term like ldquobuying a home in
______rdquo (fill in the blank with a geographic location) You get a list of real estate Web
sites and will probably click on the first few before wondering what other resources
you can find and try a different search perhaps ending up on say Realtorcom
Now consider this Yoursquore starting to search around the Web with that phrase when
you suddenly see an online ad offering a custom luxury tour of a neighborhood you
were just considering or perhaps the ability to get greater details on a house you were
interested in Coincidence Nope Retargeting
Because of your cookies search engines can track every single place you visit on the
Internet Google also has a vast network of advertisers and they get paid only when
someone clicks on one of those ads So by combining these two pieces of information
Google has the ability to present specific ads to select people who have already shown
an interest in that particular service or product thus increasing the likelihood the
audience will click through You can leverage this for your site and business by devel-
oping targeted ads that present tempting offers to entice the lead to return and en-
gage with you
Implementing a Retargeting Campaign
Firstly you need to understand there are two different ways you can garner an audi-
ence for retargeting The strongest by far is building your own list This happens over
time as people visit your site and are naturally tracked by their cookies In this situa-
tion you already know not only that theyrsquore generally interested in real estate but also
that there are specific kinds of properties they want
The second way is to use a ldquopreset audiencerdquo which goes by established preferences
based on browsing history mdash for example Web users who like horses mdash in a certain
geographic region as well as an expressed an interest in real estate This second
method is not quite as accurate as the first but it does allow you to get started right
away
Next step is to develop your ads You must have a variety of them because if your
audience sees the same thing getting shoved in their faces over and over again
theyrsquore going to be more irritated than persuaded A templated ad builder is available
or you can have a designer customize and upload them By the way ever notice that
ads are different sizes at different places on some Web pages One may be a banner
across the page another a little box in the corner and so on Yoursquoll need to have your
ads created in all these sizes because Google will select ads that fit the available
space
You can control all aspects of your ads including your budget the number of impres-
sions the campaignrsquos termination point and so on You can set your ads to display
according to certain keywords or even specific Web sites You can even control what
they see when they get to your site which means you can motivate them immediately
For example here is Progressive Insur-
ancersquos general site
Obviously you see navigation multiple offers and all kinds of additional information
Now look at what we get after clicking on a retargeted ad
No navigation no offers One purpose and one purpose only Follow the three
easy steps Note also that the box she is holding says ldquoAutordquo on it because I
searched using the keywords ldquocar insurancerdquo I repeated this exercise using
ldquohouse insurancerdquo and in the image she was holding two stacked boxes you
guessed it mdash one labeled ldquoHomeownersrdquo and the second ldquoAutordquo So you can very
simply drop your retargeted lead directly on the landing page for the offer you
present Donrsquot make them think about it
After launching you will want the ads to run for a couple of months until you
saturate your market then swap them out It can still be the same offer mind
you mdash just a different way of presenting it For example you may start out with an
ad offering a ldquoNo Commitment CMArdquo then go to ldquoSee Recent Sales in Your
Neighborhoodrdquo then swap to ldquoCheck Out Detailed Market Datardquo
Home Much Does Retargeting Cost
So you can follow up with warm leads on a consistent basis over a long period of
time with a single effort of setting up a couple of ads This has got to be yet an-
other major investment right Actually it costs less than the standard PPC cam-
paign
To determine the cost of an ad you have to balance the per-click payment
against its quality score On the basic level Google determines the quality score
by the number of times a given ad is displayed (an impression) and the number
of people who respond to it If the ad has too low a quality score Google will shut
it down because the ad is not making money On the other hand if people are
clicking through but still not engaging itrsquos not worth any amount of money yoursquore
paying and you need to revise the ad
Now letrsquos look at a return on investment Studies show it takes an average of
seven touches for someone to engage with a site If you are paying $4 per click
to get a visitor to your site using PPC ads but only two out of 100 visitors actually
engage with your site thatrsquos $392 lost Now if you can pay a fraction of that to
retarget those other 98 visitors over a period of weeks or months you vastly
increase your exposure and the chances of those warm leads returning thereby
increasing your return on the initial investment
In the end retargeting comes out looking better Standard PPC is triggered by
keyword searches which give you a ldquobest guessrdquo but donrsquot necessarily identify
any specific need On the other hand retargeting is based in the actual content
the user elects to view which is a far more accurate gauge So Google charges
less based on the likelihood being much higher of someone clicking on a retar-
geted ad versus a generalized PPC ad
Best Practices for Successful Retargeted Ads
As always there are a few guidelines you should follow when creating and
launching your campaign
Make sure your ad shows on related sites A guy shopping for lingerie for his
wife on Victoriarsquos Secretrsquos site is not thinking about real estate Donrsquot waste your
time and money displaying your ad to him Be sure your keywords are specific
enough that only sites related to real estate are used
Donrsquot make it easy for your competition Donrsquot show paid ads on your blog or
site You cannot control what ads Google shows on your site and it would be
mighty embarrassing to have a competitor stealing your leads
Follow good marketing practices As always your ads should focus on benefits
first and foremost mdash have big headlines and a strong call to action
Give rsquoem what they want Few things are more frustrating to a visitor than hav-
ing to search for the promised information If your ad offers a specific product or
service make sure the link takes them directly there not to your home page The
whole point of this is to channel them into your ldquoclick funnelrdquo
Although some companies have been using retargeting for quite some time it is
becoming more prevalent When used strategically and judiciously this long-term
method of marketing to potential online clients has shown itself to have real
potential Go here to find out more about how to get started
T E C H N O L O G Y C O M M I T T E E ldquo T E C H T I P rdquo
R E T A R G E T S I T E V I S I T O R S T O C O N V E R T L E A D S
Page 10 B O R F O R W A R D
Page 11 V O L U M E 5 I S S U E 5
Page 12 N E W S L E T T E R T I T L E
Page 13 V O L U M E 5 I S S U E 5
A N D R E W W O O T E N S A F E A R T I C L E
REALTORreg Safety for 2012
For the remainder of this year (with the exception of extenuating circumstances) we will focus our newsletters on tips from our 2012 REALTOR
reg Safety Guide The 2012 REALTOR
reg Safety Guide will be coming to you soon at no charge
We are currently in process of updating the information and format
This newsletter is going to focus on the state of our industry today This information is not meant to scare you but to in-form you so you can better prepare yourself and become more aware as you go about doing the everyday tasks of your job
Current REALTORreg Crime Statistics
There were eleven confirmed real estate murders in 2011 With attacks rapes murders and suicides 2011 was the most violent year in the real estate industry
In 2011
The majority of attacks on real estate professionals occurred in the afternoons on Thursday or Friday
Nearly 30 of attack victims were men
Most attacks did not occur inside major metro areas
Guns were used roughly 50 of the time in attacks
Robbery was the intention going into the attack but frequently resulted in a shooting
Unfortunately there is no face of a standard victim no face of a standard attacker and no common theme between many attacks The only common threads between these attacks are (1) there is no common thread everyone is equally vulnerable and (2) many lives have been altered as people have lost loved ones or have been attacked
Safety First Due to our frequent contact with unfamiliar people in private locations real estate profes-sionals face more on-the-job risks than many other business professionals One way to avoid a potential attack before it happens is to trust your instincts Your intuition combined with your common sense can help get you out of trouble For example you are working an open house and a person enters
We are all busy and preoccupied with work family and friends But dont let our busyness keep us from staying safe By following some simple techniques and taking time to stop and look around we can drastically decrease the chances of becoming victims For more tips tools and information please visit the resource page on our website wwwjustbesafecom
Page 14 B O R F O R W A R D
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Page 15 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Right
Roy O Barnes Jr
Board President
presents John Bailey
with the Realtor
Emeritus Award
Left
Maria Gelinas introduces
RMG Mortgagehellip
Rod Gelinas Owner
Bernardo Rojas amp
Casey Marshall
Page 16 B O R F O R W A R D
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
The Pledge of Allegiance
Recognizing Committee Members
Victor J Raymosmdash AECEO
Victor J Raymos addressing the Members
Roy O Barnes Jr Board President
Terry Pacettindash Auctioneer Extraordinaire
Diane Vespucci lending a helping hand
Linda McNett amp Joan Scop selling Board cookbooks
Page 17 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Sara Gross Florida Realtors-Public Policy amp
Victor J Raymos AECEO
Standing Deborah Link Seymoine Schmidt amp Bill Crosby
Seated Rob West amp Ted Smith
Judi Schuyler amp Marjorie Taylor
Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci
Gayle Logan Roberta Odom amp Carol Tunis
Tracy Glochau
Janine Rinderknecht
amp Dave Hall
2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E
Page 18 B O R F O R W A R D
Before a Hurricane Is Out There
Create a written emergency preparedness and action plan for your family and business
Visit your insurance agent now Review insurance coverage for your home and business
and the contents Determine your flood insurance eligibility - homeowners insurance
typically does not cover flood damage
Buy plywood or shutters for protecting windows Trim trees to lessen flying debris
Find out if you live in a hurricane evacuation zone by contacting your local emergency
management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or
if you live in a high-rise building
Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you
can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets
Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-
hood if you cannot return home
Test emergency equipment such as generators and flashlights
Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage
Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you
wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable
Hurricane Survival Kit
Essential Items
During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the
roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely
self-sufficient during that period
Here are some of the most critical supplies to have on hand well before a hurricane threatens
At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)
Non-perishable food
Formula diapers and other baby supplies
Manual can opener
First aid kit
Prescription and non-prescription medicines
Toiletries
Cell phones and battery-powered cell phone chargers
Battery-powered radios and flashlights
Plenty of batteries
Extra cash
Blankets sleeping bags books and games (especially if evacuating)
Page 19 B O R F O R W A R D
Take Action
When a Hurricane Threatens
Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-
fected by the storm about your whereabouts
No later than when a watch is issued
Fill vehicles with gas
Get extra cash
Fill prescriptions
For mobile homes secure tie-downs and prepare to evacuate when ordered
Bring in loose objects from outside
Prepare to secure all windows with shutters or plywood
No later than when a warning is issued
Secure all windows with shutters or plywood
Place valuables and important papers in a waterproof container and store on highest floor of home
If you are told to evacuate
Follow all instructions from local officials and leave immediately when told to do so
Bring emergency supplies listed above
Bring copies of important papers such as insurance policies and list and photos of your homersquos contents
Bring blankets sleeping bags books and games
Unplug appliances turn off electricity and main water valve
Lock windows and doors of your home
Go
If you are not told to evacuate
Stay at home Leave the roads available for those who must evacuate
Clean bathtub with bleach fill with water for washing and flushing (not drinking)
Set fridge to maximum cold and keep closed
Turn off utilities if told to do so by local officials
During a Hurricane
Go to an interior room on the lowest level of the structure in which yoursquore taking shelter
Stay away from windows and doors even though theyrsquore covered with shutters or plywood
During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture
Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short
period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived
After a Hurricane
Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often
difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a
downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such
as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-
ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated
carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard
Page 20 B O R F O R W A R D
A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H
D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R
B R O K E R T O S E E W H A T Y O U O W E
R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E
I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D
I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y
S E R V I C E W I L L B E M A D E I N A C T I V E
T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A
$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T
Drop off your payment at the Board office or
you can pay over the phone call 904-829-8738
The Education Committee is happy to welcome Tanya Liebal to the group
The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their
assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year
Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or
donated items
Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder
all proceeds will benefit our communityrsquos children through scholarships
The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend
54 Code of Ethics (3CE) at 9AM
511 After the Contract at 9AM-4PM
515 MLS training at 1PM-3PM
517 Listing Agreement at 9AM
524 Vacant Land Contract at 9AM-12AM
525 Board Orientation at 9AM (required for all new members)
529 Intermediate Innovia at 130PM-330PM
530 Mobile Hookups Userrsquos Group 930AM-1030AM
531 Conflict Resolution for Realtors (3CE) at 1PM
Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come
and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions
If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron
Barry at 904-501-2424
E D U C A T I O N C O M M I T T E E N E W S
M E M B E R B E N E F I T S
Page 21 V O L U M E 5 I S S U E 5
Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on
WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer peace of
mind Infrared technology separates the professionals from the pretenders in the home inspec-
tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade
Package Call for your 5 Star Inspection today ndash 904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC
instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of
The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up
Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or
Amazoncom Book Wally for your next speaking event today
HomePro Inspections
is your best source for agent liability reduction and
client peace of mind Your clientrsquos one stop for
Environmental Testing (mold radon water lead paint meth
lab) Wind Mitigation Evaluations
Chinese Drywall Assessments Insurance Inspections
Energy Audits Home Inspections Termite Reports Construc-
tion Consultations Infrared Moisture Instruction
Investigations and More
904-268-8211
GoHomeProcom
stantly see the cost to operate that device
The OWL also gives you cost and consumption by day as
well as weekly monthly and annual costs This thing is
fast and fun And it makes it easy to choose how best to
save based on your exact consumption habits
When I brought the OWL into my office it was met with
mixed reactions For sure my staff is accustomed to my
frugal consumption habits but now with the OWL they
were able to see instantly the cost of every action And
the real savings of simply turning off what was not in use
The most profound discovery was Amie in my front office
discovering that the small space heater she was using
under her desk to warm her feet was consuming and
costing as much as the heat pump that heats the whole
office She has seen the ill of her ways and abandoned
the under desk space heater No doubt the computer
that was also under the desk is also grateful at the re-
moval of the space heater
There really is a positive return when you increase your
insulation upgrade your heat pump or install a solar wa-
ter heater - you bet there is The OWL will never make
your home more efficient BUT it will make YOU more
efficient And when you do make energy related up-
grades in your home you will reap even greater rewards
with the help of your own efficient behaviors
Want to easily and instantly manage your energy con-
sumption It all starts with measurement
(NOTE Ive become so impressed with the OWL that HomePro now offers it
for sale and well install it for free during an energy audit Call to book your
energy audit today 904-268-8211)
Therersquos an old adage that states ldquoYou cannot manage
what you do not measurerdquo
When it comes to lowering your electric bill measuring
your electric consumption is a fantastic way to reduce
your electric expense even without the expense of fancy
home improvement
Now you might make the argument that your electric
consumption is already being measured at the meter
While thatrsquos true you donrsquot see that consumption until
your bill arrives a month or more AFTER the consump-
tion has already happened Too late to manage that bill
all you can try to manage is how to pay the bill
But before you can easily manage your consumption
you must have an easy way to measure your consump-
tion And you must be able to see it happen as it hap-
pens You could stand and stare at your electric meter
while a friend or family meter switched items in your
home off and on But truth be told even an energy effi-
ciency nut like me will not work THAT hard
No what I wanted was something simple that would
make it a game to save energy and money
My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget
plugs directly into your wall outlet and then you plug the
device to be measured into the Kill-A-Watt-EZ After the
device being measured has been in use for a few hours
the Kill-A-Watt-EZ calculates the cost to run your device
on a per hour day week month and annual basis Kind
of fun and a great way to begin understanding what it
really costs to operate each item in your home
Using the Kill-A-Watt-EZ I discovered that television con-
sumed $5216 of electric per year and that my coffee
maker was costing me $257 each year Irsquove now meas-
ured most every piece of equipment in my home as well
as my office You can purchase your own Kill-A-Watt-EZ
for about $30 from many big box stores
I ultimately found it was taking a lot of time to get a
reading from the Kill-A-Watt-EZ plugged into each piece
of equipment in my home and office so I began the
search for an easier way to continually monitor my con-
sumption
Thatrsquos when I found The OWL The OWL is a wireless
monitor that shows how much electricity you are using
at any given instant (installs into your electrical panel)
As each item in your home switches on you can in-
Page 23 V O L U M E 5 I S S U E 5
A P R I L S T A T I S T I C S
St Aug amp St Johns Monthly Statistics Report
04012012-04302012
Compiled on May 2nd
Apr-12 Apr-11 41-302011 - 41-
302012 YTD 2012 YTD 2011 YTD 2011-12
Residential
New Listings 316 349 -945 1444 1398 329
Sold Listings 233 226 309 795 759 474
Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282
Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182
Avg Day on Market 157 150 508 167 155 778
Lots and Land
New Listings 63 76 -1710 286 304 -592
Sold Listings 20 22 -909 83 66 2575
Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219
Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078
Avg Day on Market 376 239 5777 320 200 5963
CommercialIndustrial
New Listings 6 11 -4545 46 51 -980
Sold Listings 2 4 -50 8 13 -3846
Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720
Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420
Avg Day on Market 375 277 3562 308 192 6041
Multi-Family
New Listings 6 12 -50 15 31 -5161
Sold Listings 1 6 -8333 9 12 -25
Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431
Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575
Avg Day on Market 454 245 8505 284 183 5492
Total
New Listings 392 448 -1250 1792 1784 045
Sold Listings 256 258 077 895 850 529
Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117
Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390
Avg Day on Market 177 162 979 183 159 1517
Search Criteria
Date Start 412012 Date End 4302012
ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JUNE 2012 PREVIEW
4th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
6th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
8th FRBAR-1 3CE 900AM
13th AFFILIATE COMMITTEE 900AM
13-14th MEDIATION TRAINING 11CE 830-430PM
15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM
19th FINANCE COMMITTEE 1200PM
MLS TRAINING 100PM
20th PUBLIC RELATIONS COMMITTEE 930AM
MLS BOARD MEETING 1200PM
21st BOARD MEETING 1200PM
26th REALIST TRAINING 130PM
29th
DISTRICT 1 CONFERENCE
830AM-
400PM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
MLSEducation SUPRA
NewsletterWebsite Membership
Linda McNett
staffstjohnsrealtorsorg
MembershipWebsiteSUPRA
Committee SupportEducation
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
You do a lot of work to drive traffic to your Web site Blogging social media SEO pay-
per-click ads postcard campaigns drip messaging hellip all of that can be overwhelming
and some of those things can take up a fair amount of your time and money
The biggest problem with that investment is this Many visitors who land on your site
once via those methods never come back Well now therersquos a way where you can
follow up with your site visitors to remind them of your services and even qualify
those leads as you do so The amazing thing is itrsquos very easy to do and costs far less
than you think
How Retargeting Works
Humans are creatures of habit We seek information using certain guidelines or pa-
rameters And when there is something wersquore interested in we tend to notice things
that relate to that item more readily So letrsquos say that yoursquore considering buying a
house You search for information on the Web using some term like ldquobuying a home in
______rdquo (fill in the blank with a geographic location) You get a list of real estate Web
sites and will probably click on the first few before wondering what other resources
you can find and try a different search perhaps ending up on say Realtorcom
Now consider this Yoursquore starting to search around the Web with that phrase when
you suddenly see an online ad offering a custom luxury tour of a neighborhood you
were just considering or perhaps the ability to get greater details on a house you were
interested in Coincidence Nope Retargeting
Because of your cookies search engines can track every single place you visit on the
Internet Google also has a vast network of advertisers and they get paid only when
someone clicks on one of those ads So by combining these two pieces of information
Google has the ability to present specific ads to select people who have already shown
an interest in that particular service or product thus increasing the likelihood the
audience will click through You can leverage this for your site and business by devel-
oping targeted ads that present tempting offers to entice the lead to return and en-
gage with you
Implementing a Retargeting Campaign
Firstly you need to understand there are two different ways you can garner an audi-
ence for retargeting The strongest by far is building your own list This happens over
time as people visit your site and are naturally tracked by their cookies In this situa-
tion you already know not only that theyrsquore generally interested in real estate but also
that there are specific kinds of properties they want
The second way is to use a ldquopreset audiencerdquo which goes by established preferences
based on browsing history mdash for example Web users who like horses mdash in a certain
geographic region as well as an expressed an interest in real estate This second
method is not quite as accurate as the first but it does allow you to get started right
away
Next step is to develop your ads You must have a variety of them because if your
audience sees the same thing getting shoved in their faces over and over again
theyrsquore going to be more irritated than persuaded A templated ad builder is available
or you can have a designer customize and upload them By the way ever notice that
ads are different sizes at different places on some Web pages One may be a banner
across the page another a little box in the corner and so on Yoursquoll need to have your
ads created in all these sizes because Google will select ads that fit the available
space
You can control all aspects of your ads including your budget the number of impres-
sions the campaignrsquos termination point and so on You can set your ads to display
according to certain keywords or even specific Web sites You can even control what
they see when they get to your site which means you can motivate them immediately
For example here is Progressive Insur-
ancersquos general site
Obviously you see navigation multiple offers and all kinds of additional information
Now look at what we get after clicking on a retargeted ad
No navigation no offers One purpose and one purpose only Follow the three
easy steps Note also that the box she is holding says ldquoAutordquo on it because I
searched using the keywords ldquocar insurancerdquo I repeated this exercise using
ldquohouse insurancerdquo and in the image she was holding two stacked boxes you
guessed it mdash one labeled ldquoHomeownersrdquo and the second ldquoAutordquo So you can very
simply drop your retargeted lead directly on the landing page for the offer you
present Donrsquot make them think about it
After launching you will want the ads to run for a couple of months until you
saturate your market then swap them out It can still be the same offer mind
you mdash just a different way of presenting it For example you may start out with an
ad offering a ldquoNo Commitment CMArdquo then go to ldquoSee Recent Sales in Your
Neighborhoodrdquo then swap to ldquoCheck Out Detailed Market Datardquo
Home Much Does Retargeting Cost
So you can follow up with warm leads on a consistent basis over a long period of
time with a single effort of setting up a couple of ads This has got to be yet an-
other major investment right Actually it costs less than the standard PPC cam-
paign
To determine the cost of an ad you have to balance the per-click payment
against its quality score On the basic level Google determines the quality score
by the number of times a given ad is displayed (an impression) and the number
of people who respond to it If the ad has too low a quality score Google will shut
it down because the ad is not making money On the other hand if people are
clicking through but still not engaging itrsquos not worth any amount of money yoursquore
paying and you need to revise the ad
Now letrsquos look at a return on investment Studies show it takes an average of
seven touches for someone to engage with a site If you are paying $4 per click
to get a visitor to your site using PPC ads but only two out of 100 visitors actually
engage with your site thatrsquos $392 lost Now if you can pay a fraction of that to
retarget those other 98 visitors over a period of weeks or months you vastly
increase your exposure and the chances of those warm leads returning thereby
increasing your return on the initial investment
In the end retargeting comes out looking better Standard PPC is triggered by
keyword searches which give you a ldquobest guessrdquo but donrsquot necessarily identify
any specific need On the other hand retargeting is based in the actual content
the user elects to view which is a far more accurate gauge So Google charges
less based on the likelihood being much higher of someone clicking on a retar-
geted ad versus a generalized PPC ad
Best Practices for Successful Retargeted Ads
As always there are a few guidelines you should follow when creating and
launching your campaign
Make sure your ad shows on related sites A guy shopping for lingerie for his
wife on Victoriarsquos Secretrsquos site is not thinking about real estate Donrsquot waste your
time and money displaying your ad to him Be sure your keywords are specific
enough that only sites related to real estate are used
Donrsquot make it easy for your competition Donrsquot show paid ads on your blog or
site You cannot control what ads Google shows on your site and it would be
mighty embarrassing to have a competitor stealing your leads
Follow good marketing practices As always your ads should focus on benefits
first and foremost mdash have big headlines and a strong call to action
Give rsquoem what they want Few things are more frustrating to a visitor than hav-
ing to search for the promised information If your ad offers a specific product or
service make sure the link takes them directly there not to your home page The
whole point of this is to channel them into your ldquoclick funnelrdquo
Although some companies have been using retargeting for quite some time it is
becoming more prevalent When used strategically and judiciously this long-term
method of marketing to potential online clients has shown itself to have real
potential Go here to find out more about how to get started
T E C H N O L O G Y C O M M I T T E E ldquo T E C H T I P rdquo
R E T A R G E T S I T E V I S I T O R S T O C O N V E R T L E A D S
Page 10 B O R F O R W A R D
Page 11 V O L U M E 5 I S S U E 5
Page 12 N E W S L E T T E R T I T L E
Page 13 V O L U M E 5 I S S U E 5
A N D R E W W O O T E N S A F E A R T I C L E
REALTORreg Safety for 2012
For the remainder of this year (with the exception of extenuating circumstances) we will focus our newsletters on tips from our 2012 REALTOR
reg Safety Guide The 2012 REALTOR
reg Safety Guide will be coming to you soon at no charge
We are currently in process of updating the information and format
This newsletter is going to focus on the state of our industry today This information is not meant to scare you but to in-form you so you can better prepare yourself and become more aware as you go about doing the everyday tasks of your job
Current REALTORreg Crime Statistics
There were eleven confirmed real estate murders in 2011 With attacks rapes murders and suicides 2011 was the most violent year in the real estate industry
In 2011
The majority of attacks on real estate professionals occurred in the afternoons on Thursday or Friday
Nearly 30 of attack victims were men
Most attacks did not occur inside major metro areas
Guns were used roughly 50 of the time in attacks
Robbery was the intention going into the attack but frequently resulted in a shooting
Unfortunately there is no face of a standard victim no face of a standard attacker and no common theme between many attacks The only common threads between these attacks are (1) there is no common thread everyone is equally vulnerable and (2) many lives have been altered as people have lost loved ones or have been attacked
Safety First Due to our frequent contact with unfamiliar people in private locations real estate profes-sionals face more on-the-job risks than many other business professionals One way to avoid a potential attack before it happens is to trust your instincts Your intuition combined with your common sense can help get you out of trouble For example you are working an open house and a person enters
We are all busy and preoccupied with work family and friends But dont let our busyness keep us from staying safe By following some simple techniques and taking time to stop and look around we can drastically decrease the chances of becoming victims For more tips tools and information please visit the resource page on our website wwwjustbesafecom
Page 14 B O R F O R W A R D
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Page 15 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Right
Roy O Barnes Jr
Board President
presents John Bailey
with the Realtor
Emeritus Award
Left
Maria Gelinas introduces
RMG Mortgagehellip
Rod Gelinas Owner
Bernardo Rojas amp
Casey Marshall
Page 16 B O R F O R W A R D
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
The Pledge of Allegiance
Recognizing Committee Members
Victor J Raymosmdash AECEO
Victor J Raymos addressing the Members
Roy O Barnes Jr Board President
Terry Pacettindash Auctioneer Extraordinaire
Diane Vespucci lending a helping hand
Linda McNett amp Joan Scop selling Board cookbooks
Page 17 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Sara Gross Florida Realtors-Public Policy amp
Victor J Raymos AECEO
Standing Deborah Link Seymoine Schmidt amp Bill Crosby
Seated Rob West amp Ted Smith
Judi Schuyler amp Marjorie Taylor
Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci
Gayle Logan Roberta Odom amp Carol Tunis
Tracy Glochau
Janine Rinderknecht
amp Dave Hall
2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E
Page 18 B O R F O R W A R D
Before a Hurricane Is Out There
Create a written emergency preparedness and action plan for your family and business
Visit your insurance agent now Review insurance coverage for your home and business
and the contents Determine your flood insurance eligibility - homeowners insurance
typically does not cover flood damage
Buy plywood or shutters for protecting windows Trim trees to lessen flying debris
Find out if you live in a hurricane evacuation zone by contacting your local emergency
management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or
if you live in a high-rise building
Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you
can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets
Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-
hood if you cannot return home
Test emergency equipment such as generators and flashlights
Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage
Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you
wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable
Hurricane Survival Kit
Essential Items
During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the
roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely
self-sufficient during that period
Here are some of the most critical supplies to have on hand well before a hurricane threatens
At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)
Non-perishable food
Formula diapers and other baby supplies
Manual can opener
First aid kit
Prescription and non-prescription medicines
Toiletries
Cell phones and battery-powered cell phone chargers
Battery-powered radios and flashlights
Plenty of batteries
Extra cash
Blankets sleeping bags books and games (especially if evacuating)
Page 19 B O R F O R W A R D
Take Action
When a Hurricane Threatens
Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-
fected by the storm about your whereabouts
No later than when a watch is issued
Fill vehicles with gas
Get extra cash
Fill prescriptions
For mobile homes secure tie-downs and prepare to evacuate when ordered
Bring in loose objects from outside
Prepare to secure all windows with shutters or plywood
No later than when a warning is issued
Secure all windows with shutters or plywood
Place valuables and important papers in a waterproof container and store on highest floor of home
If you are told to evacuate
Follow all instructions from local officials and leave immediately when told to do so
Bring emergency supplies listed above
Bring copies of important papers such as insurance policies and list and photos of your homersquos contents
Bring blankets sleeping bags books and games
Unplug appliances turn off electricity and main water valve
Lock windows and doors of your home
Go
If you are not told to evacuate
Stay at home Leave the roads available for those who must evacuate
Clean bathtub with bleach fill with water for washing and flushing (not drinking)
Set fridge to maximum cold and keep closed
Turn off utilities if told to do so by local officials
During a Hurricane
Go to an interior room on the lowest level of the structure in which yoursquore taking shelter
Stay away from windows and doors even though theyrsquore covered with shutters or plywood
During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture
Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short
period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived
After a Hurricane
Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often
difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a
downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such
as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-
ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated
carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard
Page 20 B O R F O R W A R D
A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H
D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R
B R O K E R T O S E E W H A T Y O U O W E
R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E
I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D
I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y
S E R V I C E W I L L B E M A D E I N A C T I V E
T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A
$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T
Drop off your payment at the Board office or
you can pay over the phone call 904-829-8738
The Education Committee is happy to welcome Tanya Liebal to the group
The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their
assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year
Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or
donated items
Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder
all proceeds will benefit our communityrsquos children through scholarships
The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend
54 Code of Ethics (3CE) at 9AM
511 After the Contract at 9AM-4PM
515 MLS training at 1PM-3PM
517 Listing Agreement at 9AM
524 Vacant Land Contract at 9AM-12AM
525 Board Orientation at 9AM (required for all new members)
529 Intermediate Innovia at 130PM-330PM
530 Mobile Hookups Userrsquos Group 930AM-1030AM
531 Conflict Resolution for Realtors (3CE) at 1PM
Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come
and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions
If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron
Barry at 904-501-2424
E D U C A T I O N C O M M I T T E E N E W S
M E M B E R B E N E F I T S
Page 21 V O L U M E 5 I S S U E 5
Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on
WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer peace of
mind Infrared technology separates the professionals from the pretenders in the home inspec-
tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade
Package Call for your 5 Star Inspection today ndash 904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC
instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of
The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up
Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or
Amazoncom Book Wally for your next speaking event today
HomePro Inspections
is your best source for agent liability reduction and
client peace of mind Your clientrsquos one stop for
Environmental Testing (mold radon water lead paint meth
lab) Wind Mitigation Evaluations
Chinese Drywall Assessments Insurance Inspections
Energy Audits Home Inspections Termite Reports Construc-
tion Consultations Infrared Moisture Instruction
Investigations and More
904-268-8211
GoHomeProcom
stantly see the cost to operate that device
The OWL also gives you cost and consumption by day as
well as weekly monthly and annual costs This thing is
fast and fun And it makes it easy to choose how best to
save based on your exact consumption habits
When I brought the OWL into my office it was met with
mixed reactions For sure my staff is accustomed to my
frugal consumption habits but now with the OWL they
were able to see instantly the cost of every action And
the real savings of simply turning off what was not in use
The most profound discovery was Amie in my front office
discovering that the small space heater she was using
under her desk to warm her feet was consuming and
costing as much as the heat pump that heats the whole
office She has seen the ill of her ways and abandoned
the under desk space heater No doubt the computer
that was also under the desk is also grateful at the re-
moval of the space heater
There really is a positive return when you increase your
insulation upgrade your heat pump or install a solar wa-
ter heater - you bet there is The OWL will never make
your home more efficient BUT it will make YOU more
efficient And when you do make energy related up-
grades in your home you will reap even greater rewards
with the help of your own efficient behaviors
Want to easily and instantly manage your energy con-
sumption It all starts with measurement
(NOTE Ive become so impressed with the OWL that HomePro now offers it
for sale and well install it for free during an energy audit Call to book your
energy audit today 904-268-8211)
Therersquos an old adage that states ldquoYou cannot manage
what you do not measurerdquo
When it comes to lowering your electric bill measuring
your electric consumption is a fantastic way to reduce
your electric expense even without the expense of fancy
home improvement
Now you might make the argument that your electric
consumption is already being measured at the meter
While thatrsquos true you donrsquot see that consumption until
your bill arrives a month or more AFTER the consump-
tion has already happened Too late to manage that bill
all you can try to manage is how to pay the bill
But before you can easily manage your consumption
you must have an easy way to measure your consump-
tion And you must be able to see it happen as it hap-
pens You could stand and stare at your electric meter
while a friend or family meter switched items in your
home off and on But truth be told even an energy effi-
ciency nut like me will not work THAT hard
No what I wanted was something simple that would
make it a game to save energy and money
My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget
plugs directly into your wall outlet and then you plug the
device to be measured into the Kill-A-Watt-EZ After the
device being measured has been in use for a few hours
the Kill-A-Watt-EZ calculates the cost to run your device
on a per hour day week month and annual basis Kind
of fun and a great way to begin understanding what it
really costs to operate each item in your home
Using the Kill-A-Watt-EZ I discovered that television con-
sumed $5216 of electric per year and that my coffee
maker was costing me $257 each year Irsquove now meas-
ured most every piece of equipment in my home as well
as my office You can purchase your own Kill-A-Watt-EZ
for about $30 from many big box stores
I ultimately found it was taking a lot of time to get a
reading from the Kill-A-Watt-EZ plugged into each piece
of equipment in my home and office so I began the
search for an easier way to continually monitor my con-
sumption
Thatrsquos when I found The OWL The OWL is a wireless
monitor that shows how much electricity you are using
at any given instant (installs into your electrical panel)
As each item in your home switches on you can in-
Page 23 V O L U M E 5 I S S U E 5
A P R I L S T A T I S T I C S
St Aug amp St Johns Monthly Statistics Report
04012012-04302012
Compiled on May 2nd
Apr-12 Apr-11 41-302011 - 41-
302012 YTD 2012 YTD 2011 YTD 2011-12
Residential
New Listings 316 349 -945 1444 1398 329
Sold Listings 233 226 309 795 759 474
Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282
Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182
Avg Day on Market 157 150 508 167 155 778
Lots and Land
New Listings 63 76 -1710 286 304 -592
Sold Listings 20 22 -909 83 66 2575
Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219
Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078
Avg Day on Market 376 239 5777 320 200 5963
CommercialIndustrial
New Listings 6 11 -4545 46 51 -980
Sold Listings 2 4 -50 8 13 -3846
Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720
Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420
Avg Day on Market 375 277 3562 308 192 6041
Multi-Family
New Listings 6 12 -50 15 31 -5161
Sold Listings 1 6 -8333 9 12 -25
Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431
Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575
Avg Day on Market 454 245 8505 284 183 5492
Total
New Listings 392 448 -1250 1792 1784 045
Sold Listings 256 258 077 895 850 529
Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117
Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390
Avg Day on Market 177 162 979 183 159 1517
Search Criteria
Date Start 412012 Date End 4302012
ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JUNE 2012 PREVIEW
4th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
6th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
8th FRBAR-1 3CE 900AM
13th AFFILIATE COMMITTEE 900AM
13-14th MEDIATION TRAINING 11CE 830-430PM
15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM
19th FINANCE COMMITTEE 1200PM
MLS TRAINING 100PM
20th PUBLIC RELATIONS COMMITTEE 930AM
MLS BOARD MEETING 1200PM
21st BOARD MEETING 1200PM
26th REALIST TRAINING 130PM
29th
DISTRICT 1 CONFERENCE
830AM-
400PM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
MLSEducation SUPRA
NewsletterWebsite Membership
Linda McNett
staffstjohnsrealtorsorg
MembershipWebsiteSUPRA
Committee SupportEducation
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Page 11 V O L U M E 5 I S S U E 5
Page 12 N E W S L E T T E R T I T L E
Page 13 V O L U M E 5 I S S U E 5
A N D R E W W O O T E N S A F E A R T I C L E
REALTORreg Safety for 2012
For the remainder of this year (with the exception of extenuating circumstances) we will focus our newsletters on tips from our 2012 REALTOR
reg Safety Guide The 2012 REALTOR
reg Safety Guide will be coming to you soon at no charge
We are currently in process of updating the information and format
This newsletter is going to focus on the state of our industry today This information is not meant to scare you but to in-form you so you can better prepare yourself and become more aware as you go about doing the everyday tasks of your job
Current REALTORreg Crime Statistics
There were eleven confirmed real estate murders in 2011 With attacks rapes murders and suicides 2011 was the most violent year in the real estate industry
In 2011
The majority of attacks on real estate professionals occurred in the afternoons on Thursday or Friday
Nearly 30 of attack victims were men
Most attacks did not occur inside major metro areas
Guns were used roughly 50 of the time in attacks
Robbery was the intention going into the attack but frequently resulted in a shooting
Unfortunately there is no face of a standard victim no face of a standard attacker and no common theme between many attacks The only common threads between these attacks are (1) there is no common thread everyone is equally vulnerable and (2) many lives have been altered as people have lost loved ones or have been attacked
Safety First Due to our frequent contact with unfamiliar people in private locations real estate profes-sionals face more on-the-job risks than many other business professionals One way to avoid a potential attack before it happens is to trust your instincts Your intuition combined with your common sense can help get you out of trouble For example you are working an open house and a person enters
We are all busy and preoccupied with work family and friends But dont let our busyness keep us from staying safe By following some simple techniques and taking time to stop and look around we can drastically decrease the chances of becoming victims For more tips tools and information please visit the resource page on our website wwwjustbesafecom
Page 14 B O R F O R W A R D
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Page 15 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Right
Roy O Barnes Jr
Board President
presents John Bailey
with the Realtor
Emeritus Award
Left
Maria Gelinas introduces
RMG Mortgagehellip
Rod Gelinas Owner
Bernardo Rojas amp
Casey Marshall
Page 16 B O R F O R W A R D
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
The Pledge of Allegiance
Recognizing Committee Members
Victor J Raymosmdash AECEO
Victor J Raymos addressing the Members
Roy O Barnes Jr Board President
Terry Pacettindash Auctioneer Extraordinaire
Diane Vespucci lending a helping hand
Linda McNett amp Joan Scop selling Board cookbooks
Page 17 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Sara Gross Florida Realtors-Public Policy amp
Victor J Raymos AECEO
Standing Deborah Link Seymoine Schmidt amp Bill Crosby
Seated Rob West amp Ted Smith
Judi Schuyler amp Marjorie Taylor
Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci
Gayle Logan Roberta Odom amp Carol Tunis
Tracy Glochau
Janine Rinderknecht
amp Dave Hall
2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E
Page 18 B O R F O R W A R D
Before a Hurricane Is Out There
Create a written emergency preparedness and action plan for your family and business
Visit your insurance agent now Review insurance coverage for your home and business
and the contents Determine your flood insurance eligibility - homeowners insurance
typically does not cover flood damage
Buy plywood or shutters for protecting windows Trim trees to lessen flying debris
Find out if you live in a hurricane evacuation zone by contacting your local emergency
management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or
if you live in a high-rise building
Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you
can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets
Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-
hood if you cannot return home
Test emergency equipment such as generators and flashlights
Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage
Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you
wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable
Hurricane Survival Kit
Essential Items
During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the
roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely
self-sufficient during that period
Here are some of the most critical supplies to have on hand well before a hurricane threatens
At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)
Non-perishable food
Formula diapers and other baby supplies
Manual can opener
First aid kit
Prescription and non-prescription medicines
Toiletries
Cell phones and battery-powered cell phone chargers
Battery-powered radios and flashlights
Plenty of batteries
Extra cash
Blankets sleeping bags books and games (especially if evacuating)
Page 19 B O R F O R W A R D
Take Action
When a Hurricane Threatens
Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-
fected by the storm about your whereabouts
No later than when a watch is issued
Fill vehicles with gas
Get extra cash
Fill prescriptions
For mobile homes secure tie-downs and prepare to evacuate when ordered
Bring in loose objects from outside
Prepare to secure all windows with shutters or plywood
No later than when a warning is issued
Secure all windows with shutters or plywood
Place valuables and important papers in a waterproof container and store on highest floor of home
If you are told to evacuate
Follow all instructions from local officials and leave immediately when told to do so
Bring emergency supplies listed above
Bring copies of important papers such as insurance policies and list and photos of your homersquos contents
Bring blankets sleeping bags books and games
Unplug appliances turn off electricity and main water valve
Lock windows and doors of your home
Go
If you are not told to evacuate
Stay at home Leave the roads available for those who must evacuate
Clean bathtub with bleach fill with water for washing and flushing (not drinking)
Set fridge to maximum cold and keep closed
Turn off utilities if told to do so by local officials
During a Hurricane
Go to an interior room on the lowest level of the structure in which yoursquore taking shelter
Stay away from windows and doors even though theyrsquore covered with shutters or plywood
During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture
Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short
period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived
After a Hurricane
Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often
difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a
downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such
as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-
ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated
carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard
Page 20 B O R F O R W A R D
A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H
D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R
B R O K E R T O S E E W H A T Y O U O W E
R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E
I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D
I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y
S E R V I C E W I L L B E M A D E I N A C T I V E
T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A
$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T
Drop off your payment at the Board office or
you can pay over the phone call 904-829-8738
The Education Committee is happy to welcome Tanya Liebal to the group
The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their
assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year
Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or
donated items
Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder
all proceeds will benefit our communityrsquos children through scholarships
The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend
54 Code of Ethics (3CE) at 9AM
511 After the Contract at 9AM-4PM
515 MLS training at 1PM-3PM
517 Listing Agreement at 9AM
524 Vacant Land Contract at 9AM-12AM
525 Board Orientation at 9AM (required for all new members)
529 Intermediate Innovia at 130PM-330PM
530 Mobile Hookups Userrsquos Group 930AM-1030AM
531 Conflict Resolution for Realtors (3CE) at 1PM
Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come
and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions
If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron
Barry at 904-501-2424
E D U C A T I O N C O M M I T T E E N E W S
M E M B E R B E N E F I T S
Page 21 V O L U M E 5 I S S U E 5
Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on
WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer peace of
mind Infrared technology separates the professionals from the pretenders in the home inspec-
tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade
Package Call for your 5 Star Inspection today ndash 904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC
instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of
The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up
Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or
Amazoncom Book Wally for your next speaking event today
HomePro Inspections
is your best source for agent liability reduction and
client peace of mind Your clientrsquos one stop for
Environmental Testing (mold radon water lead paint meth
lab) Wind Mitigation Evaluations
Chinese Drywall Assessments Insurance Inspections
Energy Audits Home Inspections Termite Reports Construc-
tion Consultations Infrared Moisture Instruction
Investigations and More
904-268-8211
GoHomeProcom
stantly see the cost to operate that device
The OWL also gives you cost and consumption by day as
well as weekly monthly and annual costs This thing is
fast and fun And it makes it easy to choose how best to
save based on your exact consumption habits
When I brought the OWL into my office it was met with
mixed reactions For sure my staff is accustomed to my
frugal consumption habits but now with the OWL they
were able to see instantly the cost of every action And
the real savings of simply turning off what was not in use
The most profound discovery was Amie in my front office
discovering that the small space heater she was using
under her desk to warm her feet was consuming and
costing as much as the heat pump that heats the whole
office She has seen the ill of her ways and abandoned
the under desk space heater No doubt the computer
that was also under the desk is also grateful at the re-
moval of the space heater
There really is a positive return when you increase your
insulation upgrade your heat pump or install a solar wa-
ter heater - you bet there is The OWL will never make
your home more efficient BUT it will make YOU more
efficient And when you do make energy related up-
grades in your home you will reap even greater rewards
with the help of your own efficient behaviors
Want to easily and instantly manage your energy con-
sumption It all starts with measurement
(NOTE Ive become so impressed with the OWL that HomePro now offers it
for sale and well install it for free during an energy audit Call to book your
energy audit today 904-268-8211)
Therersquos an old adage that states ldquoYou cannot manage
what you do not measurerdquo
When it comes to lowering your electric bill measuring
your electric consumption is a fantastic way to reduce
your electric expense even without the expense of fancy
home improvement
Now you might make the argument that your electric
consumption is already being measured at the meter
While thatrsquos true you donrsquot see that consumption until
your bill arrives a month or more AFTER the consump-
tion has already happened Too late to manage that bill
all you can try to manage is how to pay the bill
But before you can easily manage your consumption
you must have an easy way to measure your consump-
tion And you must be able to see it happen as it hap-
pens You could stand and stare at your electric meter
while a friend or family meter switched items in your
home off and on But truth be told even an energy effi-
ciency nut like me will not work THAT hard
No what I wanted was something simple that would
make it a game to save energy and money
My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget
plugs directly into your wall outlet and then you plug the
device to be measured into the Kill-A-Watt-EZ After the
device being measured has been in use for a few hours
the Kill-A-Watt-EZ calculates the cost to run your device
on a per hour day week month and annual basis Kind
of fun and a great way to begin understanding what it
really costs to operate each item in your home
Using the Kill-A-Watt-EZ I discovered that television con-
sumed $5216 of electric per year and that my coffee
maker was costing me $257 each year Irsquove now meas-
ured most every piece of equipment in my home as well
as my office You can purchase your own Kill-A-Watt-EZ
for about $30 from many big box stores
I ultimately found it was taking a lot of time to get a
reading from the Kill-A-Watt-EZ plugged into each piece
of equipment in my home and office so I began the
search for an easier way to continually monitor my con-
sumption
Thatrsquos when I found The OWL The OWL is a wireless
monitor that shows how much electricity you are using
at any given instant (installs into your electrical panel)
As each item in your home switches on you can in-
Page 23 V O L U M E 5 I S S U E 5
A P R I L S T A T I S T I C S
St Aug amp St Johns Monthly Statistics Report
04012012-04302012
Compiled on May 2nd
Apr-12 Apr-11 41-302011 - 41-
302012 YTD 2012 YTD 2011 YTD 2011-12
Residential
New Listings 316 349 -945 1444 1398 329
Sold Listings 233 226 309 795 759 474
Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282
Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182
Avg Day on Market 157 150 508 167 155 778
Lots and Land
New Listings 63 76 -1710 286 304 -592
Sold Listings 20 22 -909 83 66 2575
Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219
Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078
Avg Day on Market 376 239 5777 320 200 5963
CommercialIndustrial
New Listings 6 11 -4545 46 51 -980
Sold Listings 2 4 -50 8 13 -3846
Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720
Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420
Avg Day on Market 375 277 3562 308 192 6041
Multi-Family
New Listings 6 12 -50 15 31 -5161
Sold Listings 1 6 -8333 9 12 -25
Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431
Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575
Avg Day on Market 454 245 8505 284 183 5492
Total
New Listings 392 448 -1250 1792 1784 045
Sold Listings 256 258 077 895 850 529
Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117
Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390
Avg Day on Market 177 162 979 183 159 1517
Search Criteria
Date Start 412012 Date End 4302012
ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JUNE 2012 PREVIEW
4th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
6th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
8th FRBAR-1 3CE 900AM
13th AFFILIATE COMMITTEE 900AM
13-14th MEDIATION TRAINING 11CE 830-430PM
15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM
19th FINANCE COMMITTEE 1200PM
MLS TRAINING 100PM
20th PUBLIC RELATIONS COMMITTEE 930AM
MLS BOARD MEETING 1200PM
21st BOARD MEETING 1200PM
26th REALIST TRAINING 130PM
29th
DISTRICT 1 CONFERENCE
830AM-
400PM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
MLSEducation SUPRA
NewsletterWebsite Membership
Linda McNett
staffstjohnsrealtorsorg
MembershipWebsiteSUPRA
Committee SupportEducation
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Page 12 N E W S L E T T E R T I T L E
Page 13 V O L U M E 5 I S S U E 5
A N D R E W W O O T E N S A F E A R T I C L E
REALTORreg Safety for 2012
For the remainder of this year (with the exception of extenuating circumstances) we will focus our newsletters on tips from our 2012 REALTOR
reg Safety Guide The 2012 REALTOR
reg Safety Guide will be coming to you soon at no charge
We are currently in process of updating the information and format
This newsletter is going to focus on the state of our industry today This information is not meant to scare you but to in-form you so you can better prepare yourself and become more aware as you go about doing the everyday tasks of your job
Current REALTORreg Crime Statistics
There were eleven confirmed real estate murders in 2011 With attacks rapes murders and suicides 2011 was the most violent year in the real estate industry
In 2011
The majority of attacks on real estate professionals occurred in the afternoons on Thursday or Friday
Nearly 30 of attack victims were men
Most attacks did not occur inside major metro areas
Guns were used roughly 50 of the time in attacks
Robbery was the intention going into the attack but frequently resulted in a shooting
Unfortunately there is no face of a standard victim no face of a standard attacker and no common theme between many attacks The only common threads between these attacks are (1) there is no common thread everyone is equally vulnerable and (2) many lives have been altered as people have lost loved ones or have been attacked
Safety First Due to our frequent contact with unfamiliar people in private locations real estate profes-sionals face more on-the-job risks than many other business professionals One way to avoid a potential attack before it happens is to trust your instincts Your intuition combined with your common sense can help get you out of trouble For example you are working an open house and a person enters
We are all busy and preoccupied with work family and friends But dont let our busyness keep us from staying safe By following some simple techniques and taking time to stop and look around we can drastically decrease the chances of becoming victims For more tips tools and information please visit the resource page on our website wwwjustbesafecom
Page 14 B O R F O R W A R D
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Page 15 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Right
Roy O Barnes Jr
Board President
presents John Bailey
with the Realtor
Emeritus Award
Left
Maria Gelinas introduces
RMG Mortgagehellip
Rod Gelinas Owner
Bernardo Rojas amp
Casey Marshall
Page 16 B O R F O R W A R D
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
The Pledge of Allegiance
Recognizing Committee Members
Victor J Raymosmdash AECEO
Victor J Raymos addressing the Members
Roy O Barnes Jr Board President
Terry Pacettindash Auctioneer Extraordinaire
Diane Vespucci lending a helping hand
Linda McNett amp Joan Scop selling Board cookbooks
Page 17 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Sara Gross Florida Realtors-Public Policy amp
Victor J Raymos AECEO
Standing Deborah Link Seymoine Schmidt amp Bill Crosby
Seated Rob West amp Ted Smith
Judi Schuyler amp Marjorie Taylor
Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci
Gayle Logan Roberta Odom amp Carol Tunis
Tracy Glochau
Janine Rinderknecht
amp Dave Hall
2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E
Page 18 B O R F O R W A R D
Before a Hurricane Is Out There
Create a written emergency preparedness and action plan for your family and business
Visit your insurance agent now Review insurance coverage for your home and business
and the contents Determine your flood insurance eligibility - homeowners insurance
typically does not cover flood damage
Buy plywood or shutters for protecting windows Trim trees to lessen flying debris
Find out if you live in a hurricane evacuation zone by contacting your local emergency
management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or
if you live in a high-rise building
Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you
can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets
Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-
hood if you cannot return home
Test emergency equipment such as generators and flashlights
Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage
Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you
wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable
Hurricane Survival Kit
Essential Items
During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the
roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely
self-sufficient during that period
Here are some of the most critical supplies to have on hand well before a hurricane threatens
At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)
Non-perishable food
Formula diapers and other baby supplies
Manual can opener
First aid kit
Prescription and non-prescription medicines
Toiletries
Cell phones and battery-powered cell phone chargers
Battery-powered radios and flashlights
Plenty of batteries
Extra cash
Blankets sleeping bags books and games (especially if evacuating)
Page 19 B O R F O R W A R D
Take Action
When a Hurricane Threatens
Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-
fected by the storm about your whereabouts
No later than when a watch is issued
Fill vehicles with gas
Get extra cash
Fill prescriptions
For mobile homes secure tie-downs and prepare to evacuate when ordered
Bring in loose objects from outside
Prepare to secure all windows with shutters or plywood
No later than when a warning is issued
Secure all windows with shutters or plywood
Place valuables and important papers in a waterproof container and store on highest floor of home
If you are told to evacuate
Follow all instructions from local officials and leave immediately when told to do so
Bring emergency supplies listed above
Bring copies of important papers such as insurance policies and list and photos of your homersquos contents
Bring blankets sleeping bags books and games
Unplug appliances turn off electricity and main water valve
Lock windows and doors of your home
Go
If you are not told to evacuate
Stay at home Leave the roads available for those who must evacuate
Clean bathtub with bleach fill with water for washing and flushing (not drinking)
Set fridge to maximum cold and keep closed
Turn off utilities if told to do so by local officials
During a Hurricane
Go to an interior room on the lowest level of the structure in which yoursquore taking shelter
Stay away from windows and doors even though theyrsquore covered with shutters or plywood
During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture
Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short
period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived
After a Hurricane
Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often
difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a
downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such
as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-
ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated
carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard
Page 20 B O R F O R W A R D
A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H
D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R
B R O K E R T O S E E W H A T Y O U O W E
R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E
I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D
I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y
S E R V I C E W I L L B E M A D E I N A C T I V E
T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A
$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T
Drop off your payment at the Board office or
you can pay over the phone call 904-829-8738
The Education Committee is happy to welcome Tanya Liebal to the group
The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their
assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year
Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or
donated items
Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder
all proceeds will benefit our communityrsquos children through scholarships
The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend
54 Code of Ethics (3CE) at 9AM
511 After the Contract at 9AM-4PM
515 MLS training at 1PM-3PM
517 Listing Agreement at 9AM
524 Vacant Land Contract at 9AM-12AM
525 Board Orientation at 9AM (required for all new members)
529 Intermediate Innovia at 130PM-330PM
530 Mobile Hookups Userrsquos Group 930AM-1030AM
531 Conflict Resolution for Realtors (3CE) at 1PM
Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come
and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions
If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron
Barry at 904-501-2424
E D U C A T I O N C O M M I T T E E N E W S
M E M B E R B E N E F I T S
Page 21 V O L U M E 5 I S S U E 5
Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on
WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer peace of
mind Infrared technology separates the professionals from the pretenders in the home inspec-
tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade
Package Call for your 5 Star Inspection today ndash 904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC
instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of
The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up
Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or
Amazoncom Book Wally for your next speaking event today
HomePro Inspections
is your best source for agent liability reduction and
client peace of mind Your clientrsquos one stop for
Environmental Testing (mold radon water lead paint meth
lab) Wind Mitigation Evaluations
Chinese Drywall Assessments Insurance Inspections
Energy Audits Home Inspections Termite Reports Construc-
tion Consultations Infrared Moisture Instruction
Investigations and More
904-268-8211
GoHomeProcom
stantly see the cost to operate that device
The OWL also gives you cost and consumption by day as
well as weekly monthly and annual costs This thing is
fast and fun And it makes it easy to choose how best to
save based on your exact consumption habits
When I brought the OWL into my office it was met with
mixed reactions For sure my staff is accustomed to my
frugal consumption habits but now with the OWL they
were able to see instantly the cost of every action And
the real savings of simply turning off what was not in use
The most profound discovery was Amie in my front office
discovering that the small space heater she was using
under her desk to warm her feet was consuming and
costing as much as the heat pump that heats the whole
office She has seen the ill of her ways and abandoned
the under desk space heater No doubt the computer
that was also under the desk is also grateful at the re-
moval of the space heater
There really is a positive return when you increase your
insulation upgrade your heat pump or install a solar wa-
ter heater - you bet there is The OWL will never make
your home more efficient BUT it will make YOU more
efficient And when you do make energy related up-
grades in your home you will reap even greater rewards
with the help of your own efficient behaviors
Want to easily and instantly manage your energy con-
sumption It all starts with measurement
(NOTE Ive become so impressed with the OWL that HomePro now offers it
for sale and well install it for free during an energy audit Call to book your
energy audit today 904-268-8211)
Therersquos an old adage that states ldquoYou cannot manage
what you do not measurerdquo
When it comes to lowering your electric bill measuring
your electric consumption is a fantastic way to reduce
your electric expense even without the expense of fancy
home improvement
Now you might make the argument that your electric
consumption is already being measured at the meter
While thatrsquos true you donrsquot see that consumption until
your bill arrives a month or more AFTER the consump-
tion has already happened Too late to manage that bill
all you can try to manage is how to pay the bill
But before you can easily manage your consumption
you must have an easy way to measure your consump-
tion And you must be able to see it happen as it hap-
pens You could stand and stare at your electric meter
while a friend or family meter switched items in your
home off and on But truth be told even an energy effi-
ciency nut like me will not work THAT hard
No what I wanted was something simple that would
make it a game to save energy and money
My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget
plugs directly into your wall outlet and then you plug the
device to be measured into the Kill-A-Watt-EZ After the
device being measured has been in use for a few hours
the Kill-A-Watt-EZ calculates the cost to run your device
on a per hour day week month and annual basis Kind
of fun and a great way to begin understanding what it
really costs to operate each item in your home
Using the Kill-A-Watt-EZ I discovered that television con-
sumed $5216 of electric per year and that my coffee
maker was costing me $257 each year Irsquove now meas-
ured most every piece of equipment in my home as well
as my office You can purchase your own Kill-A-Watt-EZ
for about $30 from many big box stores
I ultimately found it was taking a lot of time to get a
reading from the Kill-A-Watt-EZ plugged into each piece
of equipment in my home and office so I began the
search for an easier way to continually monitor my con-
sumption
Thatrsquos when I found The OWL The OWL is a wireless
monitor that shows how much electricity you are using
at any given instant (installs into your electrical panel)
As each item in your home switches on you can in-
Page 23 V O L U M E 5 I S S U E 5
A P R I L S T A T I S T I C S
St Aug amp St Johns Monthly Statistics Report
04012012-04302012
Compiled on May 2nd
Apr-12 Apr-11 41-302011 - 41-
302012 YTD 2012 YTD 2011 YTD 2011-12
Residential
New Listings 316 349 -945 1444 1398 329
Sold Listings 233 226 309 795 759 474
Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282
Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182
Avg Day on Market 157 150 508 167 155 778
Lots and Land
New Listings 63 76 -1710 286 304 -592
Sold Listings 20 22 -909 83 66 2575
Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219
Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078
Avg Day on Market 376 239 5777 320 200 5963
CommercialIndustrial
New Listings 6 11 -4545 46 51 -980
Sold Listings 2 4 -50 8 13 -3846
Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720
Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420
Avg Day on Market 375 277 3562 308 192 6041
Multi-Family
New Listings 6 12 -50 15 31 -5161
Sold Listings 1 6 -8333 9 12 -25
Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431
Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575
Avg Day on Market 454 245 8505 284 183 5492
Total
New Listings 392 448 -1250 1792 1784 045
Sold Listings 256 258 077 895 850 529
Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117
Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390
Avg Day on Market 177 162 979 183 159 1517
Search Criteria
Date Start 412012 Date End 4302012
ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JUNE 2012 PREVIEW
4th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
6th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
8th FRBAR-1 3CE 900AM
13th AFFILIATE COMMITTEE 900AM
13-14th MEDIATION TRAINING 11CE 830-430PM
15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM
19th FINANCE COMMITTEE 1200PM
MLS TRAINING 100PM
20th PUBLIC RELATIONS COMMITTEE 930AM
MLS BOARD MEETING 1200PM
21st BOARD MEETING 1200PM
26th REALIST TRAINING 130PM
29th
DISTRICT 1 CONFERENCE
830AM-
400PM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
MLSEducation SUPRA
NewsletterWebsite Membership
Linda McNett
staffstjohnsrealtorsorg
MembershipWebsiteSUPRA
Committee SupportEducation
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Page 13 V O L U M E 5 I S S U E 5
A N D R E W W O O T E N S A F E A R T I C L E
REALTORreg Safety for 2012
For the remainder of this year (with the exception of extenuating circumstances) we will focus our newsletters on tips from our 2012 REALTOR
reg Safety Guide The 2012 REALTOR
reg Safety Guide will be coming to you soon at no charge
We are currently in process of updating the information and format
This newsletter is going to focus on the state of our industry today This information is not meant to scare you but to in-form you so you can better prepare yourself and become more aware as you go about doing the everyday tasks of your job
Current REALTORreg Crime Statistics
There were eleven confirmed real estate murders in 2011 With attacks rapes murders and suicides 2011 was the most violent year in the real estate industry
In 2011
The majority of attacks on real estate professionals occurred in the afternoons on Thursday or Friday
Nearly 30 of attack victims were men
Most attacks did not occur inside major metro areas
Guns were used roughly 50 of the time in attacks
Robbery was the intention going into the attack but frequently resulted in a shooting
Unfortunately there is no face of a standard victim no face of a standard attacker and no common theme between many attacks The only common threads between these attacks are (1) there is no common thread everyone is equally vulnerable and (2) many lives have been altered as people have lost loved ones or have been attacked
Safety First Due to our frequent contact with unfamiliar people in private locations real estate profes-sionals face more on-the-job risks than many other business professionals One way to avoid a potential attack before it happens is to trust your instincts Your intuition combined with your common sense can help get you out of trouble For example you are working an open house and a person enters
We are all busy and preoccupied with work family and friends But dont let our busyness keep us from staying safe By following some simple techniques and taking time to stop and look around we can drastically decrease the chances of becoming victims For more tips tools and information please visit the resource page on our website wwwjustbesafecom
Page 14 B O R F O R W A R D
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Page 15 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Right
Roy O Barnes Jr
Board President
presents John Bailey
with the Realtor
Emeritus Award
Left
Maria Gelinas introduces
RMG Mortgagehellip
Rod Gelinas Owner
Bernardo Rojas amp
Casey Marshall
Page 16 B O R F O R W A R D
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
The Pledge of Allegiance
Recognizing Committee Members
Victor J Raymosmdash AECEO
Victor J Raymos addressing the Members
Roy O Barnes Jr Board President
Terry Pacettindash Auctioneer Extraordinaire
Diane Vespucci lending a helping hand
Linda McNett amp Joan Scop selling Board cookbooks
Page 17 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Sara Gross Florida Realtors-Public Policy amp
Victor J Raymos AECEO
Standing Deborah Link Seymoine Schmidt amp Bill Crosby
Seated Rob West amp Ted Smith
Judi Schuyler amp Marjorie Taylor
Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci
Gayle Logan Roberta Odom amp Carol Tunis
Tracy Glochau
Janine Rinderknecht
amp Dave Hall
2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E
Page 18 B O R F O R W A R D
Before a Hurricane Is Out There
Create a written emergency preparedness and action plan for your family and business
Visit your insurance agent now Review insurance coverage for your home and business
and the contents Determine your flood insurance eligibility - homeowners insurance
typically does not cover flood damage
Buy plywood or shutters for protecting windows Trim trees to lessen flying debris
Find out if you live in a hurricane evacuation zone by contacting your local emergency
management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or
if you live in a high-rise building
Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you
can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets
Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-
hood if you cannot return home
Test emergency equipment such as generators and flashlights
Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage
Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you
wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable
Hurricane Survival Kit
Essential Items
During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the
roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely
self-sufficient during that period
Here are some of the most critical supplies to have on hand well before a hurricane threatens
At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)
Non-perishable food
Formula diapers and other baby supplies
Manual can opener
First aid kit
Prescription and non-prescription medicines
Toiletries
Cell phones and battery-powered cell phone chargers
Battery-powered radios and flashlights
Plenty of batteries
Extra cash
Blankets sleeping bags books and games (especially if evacuating)
Page 19 B O R F O R W A R D
Take Action
When a Hurricane Threatens
Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-
fected by the storm about your whereabouts
No later than when a watch is issued
Fill vehicles with gas
Get extra cash
Fill prescriptions
For mobile homes secure tie-downs and prepare to evacuate when ordered
Bring in loose objects from outside
Prepare to secure all windows with shutters or plywood
No later than when a warning is issued
Secure all windows with shutters or plywood
Place valuables and important papers in a waterproof container and store on highest floor of home
If you are told to evacuate
Follow all instructions from local officials and leave immediately when told to do so
Bring emergency supplies listed above
Bring copies of important papers such as insurance policies and list and photos of your homersquos contents
Bring blankets sleeping bags books and games
Unplug appliances turn off electricity and main water valve
Lock windows and doors of your home
Go
If you are not told to evacuate
Stay at home Leave the roads available for those who must evacuate
Clean bathtub with bleach fill with water for washing and flushing (not drinking)
Set fridge to maximum cold and keep closed
Turn off utilities if told to do so by local officials
During a Hurricane
Go to an interior room on the lowest level of the structure in which yoursquore taking shelter
Stay away from windows and doors even though theyrsquore covered with shutters or plywood
During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture
Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short
period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived
After a Hurricane
Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often
difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a
downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such
as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-
ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated
carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard
Page 20 B O R F O R W A R D
A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H
D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R
B R O K E R T O S E E W H A T Y O U O W E
R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E
I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D
I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y
S E R V I C E W I L L B E M A D E I N A C T I V E
T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A
$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T
Drop off your payment at the Board office or
you can pay over the phone call 904-829-8738
The Education Committee is happy to welcome Tanya Liebal to the group
The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their
assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year
Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or
donated items
Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder
all proceeds will benefit our communityrsquos children through scholarships
The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend
54 Code of Ethics (3CE) at 9AM
511 After the Contract at 9AM-4PM
515 MLS training at 1PM-3PM
517 Listing Agreement at 9AM
524 Vacant Land Contract at 9AM-12AM
525 Board Orientation at 9AM (required for all new members)
529 Intermediate Innovia at 130PM-330PM
530 Mobile Hookups Userrsquos Group 930AM-1030AM
531 Conflict Resolution for Realtors (3CE) at 1PM
Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come
and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions
If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron
Barry at 904-501-2424
E D U C A T I O N C O M M I T T E E N E W S
M E M B E R B E N E F I T S
Page 21 V O L U M E 5 I S S U E 5
Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on
WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer peace of
mind Infrared technology separates the professionals from the pretenders in the home inspec-
tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade
Package Call for your 5 Star Inspection today ndash 904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC
instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of
The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up
Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or
Amazoncom Book Wally for your next speaking event today
HomePro Inspections
is your best source for agent liability reduction and
client peace of mind Your clientrsquos one stop for
Environmental Testing (mold radon water lead paint meth
lab) Wind Mitigation Evaluations
Chinese Drywall Assessments Insurance Inspections
Energy Audits Home Inspections Termite Reports Construc-
tion Consultations Infrared Moisture Instruction
Investigations and More
904-268-8211
GoHomeProcom
stantly see the cost to operate that device
The OWL also gives you cost and consumption by day as
well as weekly monthly and annual costs This thing is
fast and fun And it makes it easy to choose how best to
save based on your exact consumption habits
When I brought the OWL into my office it was met with
mixed reactions For sure my staff is accustomed to my
frugal consumption habits but now with the OWL they
were able to see instantly the cost of every action And
the real savings of simply turning off what was not in use
The most profound discovery was Amie in my front office
discovering that the small space heater she was using
under her desk to warm her feet was consuming and
costing as much as the heat pump that heats the whole
office She has seen the ill of her ways and abandoned
the under desk space heater No doubt the computer
that was also under the desk is also grateful at the re-
moval of the space heater
There really is a positive return when you increase your
insulation upgrade your heat pump or install a solar wa-
ter heater - you bet there is The OWL will never make
your home more efficient BUT it will make YOU more
efficient And when you do make energy related up-
grades in your home you will reap even greater rewards
with the help of your own efficient behaviors
Want to easily and instantly manage your energy con-
sumption It all starts with measurement
(NOTE Ive become so impressed with the OWL that HomePro now offers it
for sale and well install it for free during an energy audit Call to book your
energy audit today 904-268-8211)
Therersquos an old adage that states ldquoYou cannot manage
what you do not measurerdquo
When it comes to lowering your electric bill measuring
your electric consumption is a fantastic way to reduce
your electric expense even without the expense of fancy
home improvement
Now you might make the argument that your electric
consumption is already being measured at the meter
While thatrsquos true you donrsquot see that consumption until
your bill arrives a month or more AFTER the consump-
tion has already happened Too late to manage that bill
all you can try to manage is how to pay the bill
But before you can easily manage your consumption
you must have an easy way to measure your consump-
tion And you must be able to see it happen as it hap-
pens You could stand and stare at your electric meter
while a friend or family meter switched items in your
home off and on But truth be told even an energy effi-
ciency nut like me will not work THAT hard
No what I wanted was something simple that would
make it a game to save energy and money
My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget
plugs directly into your wall outlet and then you plug the
device to be measured into the Kill-A-Watt-EZ After the
device being measured has been in use for a few hours
the Kill-A-Watt-EZ calculates the cost to run your device
on a per hour day week month and annual basis Kind
of fun and a great way to begin understanding what it
really costs to operate each item in your home
Using the Kill-A-Watt-EZ I discovered that television con-
sumed $5216 of electric per year and that my coffee
maker was costing me $257 each year Irsquove now meas-
ured most every piece of equipment in my home as well
as my office You can purchase your own Kill-A-Watt-EZ
for about $30 from many big box stores
I ultimately found it was taking a lot of time to get a
reading from the Kill-A-Watt-EZ plugged into each piece
of equipment in my home and office so I began the
search for an easier way to continually monitor my con-
sumption
Thatrsquos when I found The OWL The OWL is a wireless
monitor that shows how much electricity you are using
at any given instant (installs into your electrical panel)
As each item in your home switches on you can in-
Page 23 V O L U M E 5 I S S U E 5
A P R I L S T A T I S T I C S
St Aug amp St Johns Monthly Statistics Report
04012012-04302012
Compiled on May 2nd
Apr-12 Apr-11 41-302011 - 41-
302012 YTD 2012 YTD 2011 YTD 2011-12
Residential
New Listings 316 349 -945 1444 1398 329
Sold Listings 233 226 309 795 759 474
Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282
Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182
Avg Day on Market 157 150 508 167 155 778
Lots and Land
New Listings 63 76 -1710 286 304 -592
Sold Listings 20 22 -909 83 66 2575
Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219
Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078
Avg Day on Market 376 239 5777 320 200 5963
CommercialIndustrial
New Listings 6 11 -4545 46 51 -980
Sold Listings 2 4 -50 8 13 -3846
Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720
Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420
Avg Day on Market 375 277 3562 308 192 6041
Multi-Family
New Listings 6 12 -50 15 31 -5161
Sold Listings 1 6 -8333 9 12 -25
Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431
Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575
Avg Day on Market 454 245 8505 284 183 5492
Total
New Listings 392 448 -1250 1792 1784 045
Sold Listings 256 258 077 895 850 529
Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117
Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390
Avg Day on Market 177 162 979 183 159 1517
Search Criteria
Date Start 412012 Date End 4302012
ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JUNE 2012 PREVIEW
4th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
6th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
8th FRBAR-1 3CE 900AM
13th AFFILIATE COMMITTEE 900AM
13-14th MEDIATION TRAINING 11CE 830-430PM
15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM
19th FINANCE COMMITTEE 1200PM
MLS TRAINING 100PM
20th PUBLIC RELATIONS COMMITTEE 930AM
MLS BOARD MEETING 1200PM
21st BOARD MEETING 1200PM
26th REALIST TRAINING 130PM
29th
DISTRICT 1 CONFERENCE
830AM-
400PM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
MLSEducation SUPRA
NewsletterWebsite Membership
Linda McNett
staffstjohnsrealtorsorg
MembershipWebsiteSUPRA
Committee SupportEducation
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Page 14 B O R F O R W A R D
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Page 15 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Right
Roy O Barnes Jr
Board President
presents John Bailey
with the Realtor
Emeritus Award
Left
Maria Gelinas introduces
RMG Mortgagehellip
Rod Gelinas Owner
Bernardo Rojas amp
Casey Marshall
Page 16 B O R F O R W A R D
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
The Pledge of Allegiance
Recognizing Committee Members
Victor J Raymosmdash AECEO
Victor J Raymos addressing the Members
Roy O Barnes Jr Board President
Terry Pacettindash Auctioneer Extraordinaire
Diane Vespucci lending a helping hand
Linda McNett amp Joan Scop selling Board cookbooks
Page 17 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Sara Gross Florida Realtors-Public Policy amp
Victor J Raymos AECEO
Standing Deborah Link Seymoine Schmidt amp Bill Crosby
Seated Rob West amp Ted Smith
Judi Schuyler amp Marjorie Taylor
Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci
Gayle Logan Roberta Odom amp Carol Tunis
Tracy Glochau
Janine Rinderknecht
amp Dave Hall
2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E
Page 18 B O R F O R W A R D
Before a Hurricane Is Out There
Create a written emergency preparedness and action plan for your family and business
Visit your insurance agent now Review insurance coverage for your home and business
and the contents Determine your flood insurance eligibility - homeowners insurance
typically does not cover flood damage
Buy plywood or shutters for protecting windows Trim trees to lessen flying debris
Find out if you live in a hurricane evacuation zone by contacting your local emergency
management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or
if you live in a high-rise building
Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you
can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets
Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-
hood if you cannot return home
Test emergency equipment such as generators and flashlights
Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage
Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you
wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable
Hurricane Survival Kit
Essential Items
During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the
roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely
self-sufficient during that period
Here are some of the most critical supplies to have on hand well before a hurricane threatens
At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)
Non-perishable food
Formula diapers and other baby supplies
Manual can opener
First aid kit
Prescription and non-prescription medicines
Toiletries
Cell phones and battery-powered cell phone chargers
Battery-powered radios and flashlights
Plenty of batteries
Extra cash
Blankets sleeping bags books and games (especially if evacuating)
Page 19 B O R F O R W A R D
Take Action
When a Hurricane Threatens
Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-
fected by the storm about your whereabouts
No later than when a watch is issued
Fill vehicles with gas
Get extra cash
Fill prescriptions
For mobile homes secure tie-downs and prepare to evacuate when ordered
Bring in loose objects from outside
Prepare to secure all windows with shutters or plywood
No later than when a warning is issued
Secure all windows with shutters or plywood
Place valuables and important papers in a waterproof container and store on highest floor of home
If you are told to evacuate
Follow all instructions from local officials and leave immediately when told to do so
Bring emergency supplies listed above
Bring copies of important papers such as insurance policies and list and photos of your homersquos contents
Bring blankets sleeping bags books and games
Unplug appliances turn off electricity and main water valve
Lock windows and doors of your home
Go
If you are not told to evacuate
Stay at home Leave the roads available for those who must evacuate
Clean bathtub with bleach fill with water for washing and flushing (not drinking)
Set fridge to maximum cold and keep closed
Turn off utilities if told to do so by local officials
During a Hurricane
Go to an interior room on the lowest level of the structure in which yoursquore taking shelter
Stay away from windows and doors even though theyrsquore covered with shutters or plywood
During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture
Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short
period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived
After a Hurricane
Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often
difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a
downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such
as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-
ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated
carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard
Page 20 B O R F O R W A R D
A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H
D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R
B R O K E R T O S E E W H A T Y O U O W E
R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E
I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D
I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y
S E R V I C E W I L L B E M A D E I N A C T I V E
T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A
$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T
Drop off your payment at the Board office or
you can pay over the phone call 904-829-8738
The Education Committee is happy to welcome Tanya Liebal to the group
The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their
assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year
Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or
donated items
Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder
all proceeds will benefit our communityrsquos children through scholarships
The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend
54 Code of Ethics (3CE) at 9AM
511 After the Contract at 9AM-4PM
515 MLS training at 1PM-3PM
517 Listing Agreement at 9AM
524 Vacant Land Contract at 9AM-12AM
525 Board Orientation at 9AM (required for all new members)
529 Intermediate Innovia at 130PM-330PM
530 Mobile Hookups Userrsquos Group 930AM-1030AM
531 Conflict Resolution for Realtors (3CE) at 1PM
Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come
and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions
If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron
Barry at 904-501-2424
E D U C A T I O N C O M M I T T E E N E W S
M E M B E R B E N E F I T S
Page 21 V O L U M E 5 I S S U E 5
Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on
WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer peace of
mind Infrared technology separates the professionals from the pretenders in the home inspec-
tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade
Package Call for your 5 Star Inspection today ndash 904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC
instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of
The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up
Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or
Amazoncom Book Wally for your next speaking event today
HomePro Inspections
is your best source for agent liability reduction and
client peace of mind Your clientrsquos one stop for
Environmental Testing (mold radon water lead paint meth
lab) Wind Mitigation Evaluations
Chinese Drywall Assessments Insurance Inspections
Energy Audits Home Inspections Termite Reports Construc-
tion Consultations Infrared Moisture Instruction
Investigations and More
904-268-8211
GoHomeProcom
stantly see the cost to operate that device
The OWL also gives you cost and consumption by day as
well as weekly monthly and annual costs This thing is
fast and fun And it makes it easy to choose how best to
save based on your exact consumption habits
When I brought the OWL into my office it was met with
mixed reactions For sure my staff is accustomed to my
frugal consumption habits but now with the OWL they
were able to see instantly the cost of every action And
the real savings of simply turning off what was not in use
The most profound discovery was Amie in my front office
discovering that the small space heater she was using
under her desk to warm her feet was consuming and
costing as much as the heat pump that heats the whole
office She has seen the ill of her ways and abandoned
the under desk space heater No doubt the computer
that was also under the desk is also grateful at the re-
moval of the space heater
There really is a positive return when you increase your
insulation upgrade your heat pump or install a solar wa-
ter heater - you bet there is The OWL will never make
your home more efficient BUT it will make YOU more
efficient And when you do make energy related up-
grades in your home you will reap even greater rewards
with the help of your own efficient behaviors
Want to easily and instantly manage your energy con-
sumption It all starts with measurement
(NOTE Ive become so impressed with the OWL that HomePro now offers it
for sale and well install it for free during an energy audit Call to book your
energy audit today 904-268-8211)
Therersquos an old adage that states ldquoYou cannot manage
what you do not measurerdquo
When it comes to lowering your electric bill measuring
your electric consumption is a fantastic way to reduce
your electric expense even without the expense of fancy
home improvement
Now you might make the argument that your electric
consumption is already being measured at the meter
While thatrsquos true you donrsquot see that consumption until
your bill arrives a month or more AFTER the consump-
tion has already happened Too late to manage that bill
all you can try to manage is how to pay the bill
But before you can easily manage your consumption
you must have an easy way to measure your consump-
tion And you must be able to see it happen as it hap-
pens You could stand and stare at your electric meter
while a friend or family meter switched items in your
home off and on But truth be told even an energy effi-
ciency nut like me will not work THAT hard
No what I wanted was something simple that would
make it a game to save energy and money
My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget
plugs directly into your wall outlet and then you plug the
device to be measured into the Kill-A-Watt-EZ After the
device being measured has been in use for a few hours
the Kill-A-Watt-EZ calculates the cost to run your device
on a per hour day week month and annual basis Kind
of fun and a great way to begin understanding what it
really costs to operate each item in your home
Using the Kill-A-Watt-EZ I discovered that television con-
sumed $5216 of electric per year and that my coffee
maker was costing me $257 each year Irsquove now meas-
ured most every piece of equipment in my home as well
as my office You can purchase your own Kill-A-Watt-EZ
for about $30 from many big box stores
I ultimately found it was taking a lot of time to get a
reading from the Kill-A-Watt-EZ plugged into each piece
of equipment in my home and office so I began the
search for an easier way to continually monitor my con-
sumption
Thatrsquos when I found The OWL The OWL is a wireless
monitor that shows how much electricity you are using
at any given instant (installs into your electrical panel)
As each item in your home switches on you can in-
Page 23 V O L U M E 5 I S S U E 5
A P R I L S T A T I S T I C S
St Aug amp St Johns Monthly Statistics Report
04012012-04302012
Compiled on May 2nd
Apr-12 Apr-11 41-302011 - 41-
302012 YTD 2012 YTD 2011 YTD 2011-12
Residential
New Listings 316 349 -945 1444 1398 329
Sold Listings 233 226 309 795 759 474
Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282
Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182
Avg Day on Market 157 150 508 167 155 778
Lots and Land
New Listings 63 76 -1710 286 304 -592
Sold Listings 20 22 -909 83 66 2575
Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219
Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078
Avg Day on Market 376 239 5777 320 200 5963
CommercialIndustrial
New Listings 6 11 -4545 46 51 -980
Sold Listings 2 4 -50 8 13 -3846
Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720
Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420
Avg Day on Market 375 277 3562 308 192 6041
Multi-Family
New Listings 6 12 -50 15 31 -5161
Sold Listings 1 6 -8333 9 12 -25
Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431
Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575
Avg Day on Market 454 245 8505 284 183 5492
Total
New Listings 392 448 -1250 1792 1784 045
Sold Listings 256 258 077 895 850 529
Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117
Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390
Avg Day on Market 177 162 979 183 159 1517
Search Criteria
Date Start 412012 Date End 4302012
ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JUNE 2012 PREVIEW
4th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
6th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
8th FRBAR-1 3CE 900AM
13th AFFILIATE COMMITTEE 900AM
13-14th MEDIATION TRAINING 11CE 830-430PM
15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM
19th FINANCE COMMITTEE 1200PM
MLS TRAINING 100PM
20th PUBLIC RELATIONS COMMITTEE 930AM
MLS BOARD MEETING 1200PM
21st BOARD MEETING 1200PM
26th REALIST TRAINING 130PM
29th
DISTRICT 1 CONFERENCE
830AM-
400PM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
MLSEducation SUPRA
NewsletterWebsite Membership
Linda McNett
staffstjohnsrealtorsorg
MembershipWebsiteSUPRA
Committee SupportEducation
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Page 15 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Right
Roy O Barnes Jr
Board President
presents John Bailey
with the Realtor
Emeritus Award
Left
Maria Gelinas introduces
RMG Mortgagehellip
Rod Gelinas Owner
Bernardo Rojas amp
Casey Marshall
Page 16 B O R F O R W A R D
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
The Pledge of Allegiance
Recognizing Committee Members
Victor J Raymosmdash AECEO
Victor J Raymos addressing the Members
Roy O Barnes Jr Board President
Terry Pacettindash Auctioneer Extraordinaire
Diane Vespucci lending a helping hand
Linda McNett amp Joan Scop selling Board cookbooks
Page 17 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Sara Gross Florida Realtors-Public Policy amp
Victor J Raymos AECEO
Standing Deborah Link Seymoine Schmidt amp Bill Crosby
Seated Rob West amp Ted Smith
Judi Schuyler amp Marjorie Taylor
Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci
Gayle Logan Roberta Odom amp Carol Tunis
Tracy Glochau
Janine Rinderknecht
amp Dave Hall
2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E
Page 18 B O R F O R W A R D
Before a Hurricane Is Out There
Create a written emergency preparedness and action plan for your family and business
Visit your insurance agent now Review insurance coverage for your home and business
and the contents Determine your flood insurance eligibility - homeowners insurance
typically does not cover flood damage
Buy plywood or shutters for protecting windows Trim trees to lessen flying debris
Find out if you live in a hurricane evacuation zone by contacting your local emergency
management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or
if you live in a high-rise building
Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you
can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets
Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-
hood if you cannot return home
Test emergency equipment such as generators and flashlights
Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage
Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you
wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable
Hurricane Survival Kit
Essential Items
During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the
roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely
self-sufficient during that period
Here are some of the most critical supplies to have on hand well before a hurricane threatens
At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)
Non-perishable food
Formula diapers and other baby supplies
Manual can opener
First aid kit
Prescription and non-prescription medicines
Toiletries
Cell phones and battery-powered cell phone chargers
Battery-powered radios and flashlights
Plenty of batteries
Extra cash
Blankets sleeping bags books and games (especially if evacuating)
Page 19 B O R F O R W A R D
Take Action
When a Hurricane Threatens
Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-
fected by the storm about your whereabouts
No later than when a watch is issued
Fill vehicles with gas
Get extra cash
Fill prescriptions
For mobile homes secure tie-downs and prepare to evacuate when ordered
Bring in loose objects from outside
Prepare to secure all windows with shutters or plywood
No later than when a warning is issued
Secure all windows with shutters or plywood
Place valuables and important papers in a waterproof container and store on highest floor of home
If you are told to evacuate
Follow all instructions from local officials and leave immediately when told to do so
Bring emergency supplies listed above
Bring copies of important papers such as insurance policies and list and photos of your homersquos contents
Bring blankets sleeping bags books and games
Unplug appliances turn off electricity and main water valve
Lock windows and doors of your home
Go
If you are not told to evacuate
Stay at home Leave the roads available for those who must evacuate
Clean bathtub with bleach fill with water for washing and flushing (not drinking)
Set fridge to maximum cold and keep closed
Turn off utilities if told to do so by local officials
During a Hurricane
Go to an interior room on the lowest level of the structure in which yoursquore taking shelter
Stay away from windows and doors even though theyrsquore covered with shutters or plywood
During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture
Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short
period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived
After a Hurricane
Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often
difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a
downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such
as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-
ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated
carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard
Page 20 B O R F O R W A R D
A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H
D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R
B R O K E R T O S E E W H A T Y O U O W E
R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E
I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D
I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y
S E R V I C E W I L L B E M A D E I N A C T I V E
T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A
$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T
Drop off your payment at the Board office or
you can pay over the phone call 904-829-8738
The Education Committee is happy to welcome Tanya Liebal to the group
The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their
assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year
Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or
donated items
Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder
all proceeds will benefit our communityrsquos children through scholarships
The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend
54 Code of Ethics (3CE) at 9AM
511 After the Contract at 9AM-4PM
515 MLS training at 1PM-3PM
517 Listing Agreement at 9AM
524 Vacant Land Contract at 9AM-12AM
525 Board Orientation at 9AM (required for all new members)
529 Intermediate Innovia at 130PM-330PM
530 Mobile Hookups Userrsquos Group 930AM-1030AM
531 Conflict Resolution for Realtors (3CE) at 1PM
Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come
and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions
If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron
Barry at 904-501-2424
E D U C A T I O N C O M M I T T E E N E W S
M E M B E R B E N E F I T S
Page 21 V O L U M E 5 I S S U E 5
Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on
WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer peace of
mind Infrared technology separates the professionals from the pretenders in the home inspec-
tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade
Package Call for your 5 Star Inspection today ndash 904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC
instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of
The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up
Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or
Amazoncom Book Wally for your next speaking event today
HomePro Inspections
is your best source for agent liability reduction and
client peace of mind Your clientrsquos one stop for
Environmental Testing (mold radon water lead paint meth
lab) Wind Mitigation Evaluations
Chinese Drywall Assessments Insurance Inspections
Energy Audits Home Inspections Termite Reports Construc-
tion Consultations Infrared Moisture Instruction
Investigations and More
904-268-8211
GoHomeProcom
stantly see the cost to operate that device
The OWL also gives you cost and consumption by day as
well as weekly monthly and annual costs This thing is
fast and fun And it makes it easy to choose how best to
save based on your exact consumption habits
When I brought the OWL into my office it was met with
mixed reactions For sure my staff is accustomed to my
frugal consumption habits but now with the OWL they
were able to see instantly the cost of every action And
the real savings of simply turning off what was not in use
The most profound discovery was Amie in my front office
discovering that the small space heater she was using
under her desk to warm her feet was consuming and
costing as much as the heat pump that heats the whole
office She has seen the ill of her ways and abandoned
the under desk space heater No doubt the computer
that was also under the desk is also grateful at the re-
moval of the space heater
There really is a positive return when you increase your
insulation upgrade your heat pump or install a solar wa-
ter heater - you bet there is The OWL will never make
your home more efficient BUT it will make YOU more
efficient And when you do make energy related up-
grades in your home you will reap even greater rewards
with the help of your own efficient behaviors
Want to easily and instantly manage your energy con-
sumption It all starts with measurement
(NOTE Ive become so impressed with the OWL that HomePro now offers it
for sale and well install it for free during an energy audit Call to book your
energy audit today 904-268-8211)
Therersquos an old adage that states ldquoYou cannot manage
what you do not measurerdquo
When it comes to lowering your electric bill measuring
your electric consumption is a fantastic way to reduce
your electric expense even without the expense of fancy
home improvement
Now you might make the argument that your electric
consumption is already being measured at the meter
While thatrsquos true you donrsquot see that consumption until
your bill arrives a month or more AFTER the consump-
tion has already happened Too late to manage that bill
all you can try to manage is how to pay the bill
But before you can easily manage your consumption
you must have an easy way to measure your consump-
tion And you must be able to see it happen as it hap-
pens You could stand and stare at your electric meter
while a friend or family meter switched items in your
home off and on But truth be told even an energy effi-
ciency nut like me will not work THAT hard
No what I wanted was something simple that would
make it a game to save energy and money
My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget
plugs directly into your wall outlet and then you plug the
device to be measured into the Kill-A-Watt-EZ After the
device being measured has been in use for a few hours
the Kill-A-Watt-EZ calculates the cost to run your device
on a per hour day week month and annual basis Kind
of fun and a great way to begin understanding what it
really costs to operate each item in your home
Using the Kill-A-Watt-EZ I discovered that television con-
sumed $5216 of electric per year and that my coffee
maker was costing me $257 each year Irsquove now meas-
ured most every piece of equipment in my home as well
as my office You can purchase your own Kill-A-Watt-EZ
for about $30 from many big box stores
I ultimately found it was taking a lot of time to get a
reading from the Kill-A-Watt-EZ plugged into each piece
of equipment in my home and office so I began the
search for an easier way to continually monitor my con-
sumption
Thatrsquos when I found The OWL The OWL is a wireless
monitor that shows how much electricity you are using
at any given instant (installs into your electrical panel)
As each item in your home switches on you can in-
Page 23 V O L U M E 5 I S S U E 5
A P R I L S T A T I S T I C S
St Aug amp St Johns Monthly Statistics Report
04012012-04302012
Compiled on May 2nd
Apr-12 Apr-11 41-302011 - 41-
302012 YTD 2012 YTD 2011 YTD 2011-12
Residential
New Listings 316 349 -945 1444 1398 329
Sold Listings 233 226 309 795 759 474
Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282
Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182
Avg Day on Market 157 150 508 167 155 778
Lots and Land
New Listings 63 76 -1710 286 304 -592
Sold Listings 20 22 -909 83 66 2575
Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219
Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078
Avg Day on Market 376 239 5777 320 200 5963
CommercialIndustrial
New Listings 6 11 -4545 46 51 -980
Sold Listings 2 4 -50 8 13 -3846
Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720
Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420
Avg Day on Market 375 277 3562 308 192 6041
Multi-Family
New Listings 6 12 -50 15 31 -5161
Sold Listings 1 6 -8333 9 12 -25
Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431
Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575
Avg Day on Market 454 245 8505 284 183 5492
Total
New Listings 392 448 -1250 1792 1784 045
Sold Listings 256 258 077 895 850 529
Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117
Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390
Avg Day on Market 177 162 979 183 159 1517
Search Criteria
Date Start 412012 Date End 4302012
ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JUNE 2012 PREVIEW
4th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
6th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
8th FRBAR-1 3CE 900AM
13th AFFILIATE COMMITTEE 900AM
13-14th MEDIATION TRAINING 11CE 830-430PM
15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM
19th FINANCE COMMITTEE 1200PM
MLS TRAINING 100PM
20th PUBLIC RELATIONS COMMITTEE 930AM
MLS BOARD MEETING 1200PM
21st BOARD MEETING 1200PM
26th REALIST TRAINING 130PM
29th
DISTRICT 1 CONFERENCE
830AM-
400PM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
MLSEducation SUPRA
NewsletterWebsite Membership
Linda McNett
staffstjohnsrealtorsorg
MembershipWebsiteSUPRA
Committee SupportEducation
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Page 16 B O R F O R W A R D
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
The Pledge of Allegiance
Recognizing Committee Members
Victor J Raymosmdash AECEO
Victor J Raymos addressing the Members
Roy O Barnes Jr Board President
Terry Pacettindash Auctioneer Extraordinaire
Diane Vespucci lending a helping hand
Linda McNett amp Joan Scop selling Board cookbooks
Page 17 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Sara Gross Florida Realtors-Public Policy amp
Victor J Raymos AECEO
Standing Deborah Link Seymoine Schmidt amp Bill Crosby
Seated Rob West amp Ted Smith
Judi Schuyler amp Marjorie Taylor
Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci
Gayle Logan Roberta Odom amp Carol Tunis
Tracy Glochau
Janine Rinderknecht
amp Dave Hall
2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E
Page 18 B O R F O R W A R D
Before a Hurricane Is Out There
Create a written emergency preparedness and action plan for your family and business
Visit your insurance agent now Review insurance coverage for your home and business
and the contents Determine your flood insurance eligibility - homeowners insurance
typically does not cover flood damage
Buy plywood or shutters for protecting windows Trim trees to lessen flying debris
Find out if you live in a hurricane evacuation zone by contacting your local emergency
management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or
if you live in a high-rise building
Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you
can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets
Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-
hood if you cannot return home
Test emergency equipment such as generators and flashlights
Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage
Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you
wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable
Hurricane Survival Kit
Essential Items
During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the
roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely
self-sufficient during that period
Here are some of the most critical supplies to have on hand well before a hurricane threatens
At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)
Non-perishable food
Formula diapers and other baby supplies
Manual can opener
First aid kit
Prescription and non-prescription medicines
Toiletries
Cell phones and battery-powered cell phone chargers
Battery-powered radios and flashlights
Plenty of batteries
Extra cash
Blankets sleeping bags books and games (especially if evacuating)
Page 19 B O R F O R W A R D
Take Action
When a Hurricane Threatens
Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-
fected by the storm about your whereabouts
No later than when a watch is issued
Fill vehicles with gas
Get extra cash
Fill prescriptions
For mobile homes secure tie-downs and prepare to evacuate when ordered
Bring in loose objects from outside
Prepare to secure all windows with shutters or plywood
No later than when a warning is issued
Secure all windows with shutters or plywood
Place valuables and important papers in a waterproof container and store on highest floor of home
If you are told to evacuate
Follow all instructions from local officials and leave immediately when told to do so
Bring emergency supplies listed above
Bring copies of important papers such as insurance policies and list and photos of your homersquos contents
Bring blankets sleeping bags books and games
Unplug appliances turn off electricity and main water valve
Lock windows and doors of your home
Go
If you are not told to evacuate
Stay at home Leave the roads available for those who must evacuate
Clean bathtub with bleach fill with water for washing and flushing (not drinking)
Set fridge to maximum cold and keep closed
Turn off utilities if told to do so by local officials
During a Hurricane
Go to an interior room on the lowest level of the structure in which yoursquore taking shelter
Stay away from windows and doors even though theyrsquore covered with shutters or plywood
During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture
Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short
period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived
After a Hurricane
Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often
difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a
downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such
as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-
ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated
carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard
Page 20 B O R F O R W A R D
A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H
D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R
B R O K E R T O S E E W H A T Y O U O W E
R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E
I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D
I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y
S E R V I C E W I L L B E M A D E I N A C T I V E
T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A
$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T
Drop off your payment at the Board office or
you can pay over the phone call 904-829-8738
The Education Committee is happy to welcome Tanya Liebal to the group
The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their
assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year
Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or
donated items
Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder
all proceeds will benefit our communityrsquos children through scholarships
The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend
54 Code of Ethics (3CE) at 9AM
511 After the Contract at 9AM-4PM
515 MLS training at 1PM-3PM
517 Listing Agreement at 9AM
524 Vacant Land Contract at 9AM-12AM
525 Board Orientation at 9AM (required for all new members)
529 Intermediate Innovia at 130PM-330PM
530 Mobile Hookups Userrsquos Group 930AM-1030AM
531 Conflict Resolution for Realtors (3CE) at 1PM
Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come
and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions
If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron
Barry at 904-501-2424
E D U C A T I O N C O M M I T T E E N E W S
M E M B E R B E N E F I T S
Page 21 V O L U M E 5 I S S U E 5
Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on
WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer peace of
mind Infrared technology separates the professionals from the pretenders in the home inspec-
tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade
Package Call for your 5 Star Inspection today ndash 904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC
instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of
The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up
Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or
Amazoncom Book Wally for your next speaking event today
HomePro Inspections
is your best source for agent liability reduction and
client peace of mind Your clientrsquos one stop for
Environmental Testing (mold radon water lead paint meth
lab) Wind Mitigation Evaluations
Chinese Drywall Assessments Insurance Inspections
Energy Audits Home Inspections Termite Reports Construc-
tion Consultations Infrared Moisture Instruction
Investigations and More
904-268-8211
GoHomeProcom
stantly see the cost to operate that device
The OWL also gives you cost and consumption by day as
well as weekly monthly and annual costs This thing is
fast and fun And it makes it easy to choose how best to
save based on your exact consumption habits
When I brought the OWL into my office it was met with
mixed reactions For sure my staff is accustomed to my
frugal consumption habits but now with the OWL they
were able to see instantly the cost of every action And
the real savings of simply turning off what was not in use
The most profound discovery was Amie in my front office
discovering that the small space heater she was using
under her desk to warm her feet was consuming and
costing as much as the heat pump that heats the whole
office She has seen the ill of her ways and abandoned
the under desk space heater No doubt the computer
that was also under the desk is also grateful at the re-
moval of the space heater
There really is a positive return when you increase your
insulation upgrade your heat pump or install a solar wa-
ter heater - you bet there is The OWL will never make
your home more efficient BUT it will make YOU more
efficient And when you do make energy related up-
grades in your home you will reap even greater rewards
with the help of your own efficient behaviors
Want to easily and instantly manage your energy con-
sumption It all starts with measurement
(NOTE Ive become so impressed with the OWL that HomePro now offers it
for sale and well install it for free during an energy audit Call to book your
energy audit today 904-268-8211)
Therersquos an old adage that states ldquoYou cannot manage
what you do not measurerdquo
When it comes to lowering your electric bill measuring
your electric consumption is a fantastic way to reduce
your electric expense even without the expense of fancy
home improvement
Now you might make the argument that your electric
consumption is already being measured at the meter
While thatrsquos true you donrsquot see that consumption until
your bill arrives a month or more AFTER the consump-
tion has already happened Too late to manage that bill
all you can try to manage is how to pay the bill
But before you can easily manage your consumption
you must have an easy way to measure your consump-
tion And you must be able to see it happen as it hap-
pens You could stand and stare at your electric meter
while a friend or family meter switched items in your
home off and on But truth be told even an energy effi-
ciency nut like me will not work THAT hard
No what I wanted was something simple that would
make it a game to save energy and money
My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget
plugs directly into your wall outlet and then you plug the
device to be measured into the Kill-A-Watt-EZ After the
device being measured has been in use for a few hours
the Kill-A-Watt-EZ calculates the cost to run your device
on a per hour day week month and annual basis Kind
of fun and a great way to begin understanding what it
really costs to operate each item in your home
Using the Kill-A-Watt-EZ I discovered that television con-
sumed $5216 of electric per year and that my coffee
maker was costing me $257 each year Irsquove now meas-
ured most every piece of equipment in my home as well
as my office You can purchase your own Kill-A-Watt-EZ
for about $30 from many big box stores
I ultimately found it was taking a lot of time to get a
reading from the Kill-A-Watt-EZ plugged into each piece
of equipment in my home and office so I began the
search for an easier way to continually monitor my con-
sumption
Thatrsquos when I found The OWL The OWL is a wireless
monitor that shows how much electricity you are using
at any given instant (installs into your electrical panel)
As each item in your home switches on you can in-
Page 23 V O L U M E 5 I S S U E 5
A P R I L S T A T I S T I C S
St Aug amp St Johns Monthly Statistics Report
04012012-04302012
Compiled on May 2nd
Apr-12 Apr-11 41-302011 - 41-
302012 YTD 2012 YTD 2011 YTD 2011-12
Residential
New Listings 316 349 -945 1444 1398 329
Sold Listings 233 226 309 795 759 474
Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282
Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182
Avg Day on Market 157 150 508 167 155 778
Lots and Land
New Listings 63 76 -1710 286 304 -592
Sold Listings 20 22 -909 83 66 2575
Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219
Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078
Avg Day on Market 376 239 5777 320 200 5963
CommercialIndustrial
New Listings 6 11 -4545 46 51 -980
Sold Listings 2 4 -50 8 13 -3846
Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720
Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420
Avg Day on Market 375 277 3562 308 192 6041
Multi-Family
New Listings 6 12 -50 15 31 -5161
Sold Listings 1 6 -8333 9 12 -25
Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431
Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575
Avg Day on Market 454 245 8505 284 183 5492
Total
New Listings 392 448 -1250 1792 1784 045
Sold Listings 256 258 077 895 850 529
Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117
Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390
Avg Day on Market 177 162 979 183 159 1517
Search Criteria
Date Start 412012 Date End 4302012
ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JUNE 2012 PREVIEW
4th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
6th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
8th FRBAR-1 3CE 900AM
13th AFFILIATE COMMITTEE 900AM
13-14th MEDIATION TRAINING 11CE 830-430PM
15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM
19th FINANCE COMMITTEE 1200PM
MLS TRAINING 100PM
20th PUBLIC RELATIONS COMMITTEE 930AM
MLS BOARD MEETING 1200PM
21st BOARD MEETING 1200PM
26th REALIST TRAINING 130PM
29th
DISTRICT 1 CONFERENCE
830AM-
400PM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
MLSEducation SUPRA
NewsletterWebsite Membership
Linda McNett
staffstjohnsrealtorsorg
MembershipWebsiteSUPRA
Committee SupportEducation
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Page 17 V O L U M E 5 I S S U E 5
M A K E I T B A K E I T S E W I T G R O W I T A U C T I O N
Sara Gross Florida Realtors-Public Policy amp
Victor J Raymos AECEO
Standing Deborah Link Seymoine Schmidt amp Bill Crosby
Seated Rob West amp Ted Smith
Judi Schuyler amp Marjorie Taylor
Suzie Adams Teresa Mercurio Colleen Ihrig amp Diane Vespucci
Gayle Logan Roberta Odom amp Carol Tunis
Tracy Glochau
Janine Rinderknecht
amp Dave Hall
2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E
Page 18 B O R F O R W A R D
Before a Hurricane Is Out There
Create a written emergency preparedness and action plan for your family and business
Visit your insurance agent now Review insurance coverage for your home and business
and the contents Determine your flood insurance eligibility - homeowners insurance
typically does not cover flood damage
Buy plywood or shutters for protecting windows Trim trees to lessen flying debris
Find out if you live in a hurricane evacuation zone by contacting your local emergency
management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or
if you live in a high-rise building
Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you
can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets
Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-
hood if you cannot return home
Test emergency equipment such as generators and flashlights
Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage
Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you
wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable
Hurricane Survival Kit
Essential Items
During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the
roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely
self-sufficient during that period
Here are some of the most critical supplies to have on hand well before a hurricane threatens
At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)
Non-perishable food
Formula diapers and other baby supplies
Manual can opener
First aid kit
Prescription and non-prescription medicines
Toiletries
Cell phones and battery-powered cell phone chargers
Battery-powered radios and flashlights
Plenty of batteries
Extra cash
Blankets sleeping bags books and games (especially if evacuating)
Page 19 B O R F O R W A R D
Take Action
When a Hurricane Threatens
Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-
fected by the storm about your whereabouts
No later than when a watch is issued
Fill vehicles with gas
Get extra cash
Fill prescriptions
For mobile homes secure tie-downs and prepare to evacuate when ordered
Bring in loose objects from outside
Prepare to secure all windows with shutters or plywood
No later than when a warning is issued
Secure all windows with shutters or plywood
Place valuables and important papers in a waterproof container and store on highest floor of home
If you are told to evacuate
Follow all instructions from local officials and leave immediately when told to do so
Bring emergency supplies listed above
Bring copies of important papers such as insurance policies and list and photos of your homersquos contents
Bring blankets sleeping bags books and games
Unplug appliances turn off electricity and main water valve
Lock windows and doors of your home
Go
If you are not told to evacuate
Stay at home Leave the roads available for those who must evacuate
Clean bathtub with bleach fill with water for washing and flushing (not drinking)
Set fridge to maximum cold and keep closed
Turn off utilities if told to do so by local officials
During a Hurricane
Go to an interior room on the lowest level of the structure in which yoursquore taking shelter
Stay away from windows and doors even though theyrsquore covered with shutters or plywood
During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture
Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short
period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived
After a Hurricane
Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often
difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a
downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such
as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-
ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated
carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard
Page 20 B O R F O R W A R D
A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H
D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R
B R O K E R T O S E E W H A T Y O U O W E
R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E
I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D
I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y
S E R V I C E W I L L B E M A D E I N A C T I V E
T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A
$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T
Drop off your payment at the Board office or
you can pay over the phone call 904-829-8738
The Education Committee is happy to welcome Tanya Liebal to the group
The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their
assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year
Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or
donated items
Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder
all proceeds will benefit our communityrsquos children through scholarships
The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend
54 Code of Ethics (3CE) at 9AM
511 After the Contract at 9AM-4PM
515 MLS training at 1PM-3PM
517 Listing Agreement at 9AM
524 Vacant Land Contract at 9AM-12AM
525 Board Orientation at 9AM (required for all new members)
529 Intermediate Innovia at 130PM-330PM
530 Mobile Hookups Userrsquos Group 930AM-1030AM
531 Conflict Resolution for Realtors (3CE) at 1PM
Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come
and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions
If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron
Barry at 904-501-2424
E D U C A T I O N C O M M I T T E E N E W S
M E M B E R B E N E F I T S
Page 21 V O L U M E 5 I S S U E 5
Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on
WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer peace of
mind Infrared technology separates the professionals from the pretenders in the home inspec-
tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade
Package Call for your 5 Star Inspection today ndash 904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC
instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of
The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up
Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or
Amazoncom Book Wally for your next speaking event today
HomePro Inspections
is your best source for agent liability reduction and
client peace of mind Your clientrsquos one stop for
Environmental Testing (mold radon water lead paint meth
lab) Wind Mitigation Evaluations
Chinese Drywall Assessments Insurance Inspections
Energy Audits Home Inspections Termite Reports Construc-
tion Consultations Infrared Moisture Instruction
Investigations and More
904-268-8211
GoHomeProcom
stantly see the cost to operate that device
The OWL also gives you cost and consumption by day as
well as weekly monthly and annual costs This thing is
fast and fun And it makes it easy to choose how best to
save based on your exact consumption habits
When I brought the OWL into my office it was met with
mixed reactions For sure my staff is accustomed to my
frugal consumption habits but now with the OWL they
were able to see instantly the cost of every action And
the real savings of simply turning off what was not in use
The most profound discovery was Amie in my front office
discovering that the small space heater she was using
under her desk to warm her feet was consuming and
costing as much as the heat pump that heats the whole
office She has seen the ill of her ways and abandoned
the under desk space heater No doubt the computer
that was also under the desk is also grateful at the re-
moval of the space heater
There really is a positive return when you increase your
insulation upgrade your heat pump or install a solar wa-
ter heater - you bet there is The OWL will never make
your home more efficient BUT it will make YOU more
efficient And when you do make energy related up-
grades in your home you will reap even greater rewards
with the help of your own efficient behaviors
Want to easily and instantly manage your energy con-
sumption It all starts with measurement
(NOTE Ive become so impressed with the OWL that HomePro now offers it
for sale and well install it for free during an energy audit Call to book your
energy audit today 904-268-8211)
Therersquos an old adage that states ldquoYou cannot manage
what you do not measurerdquo
When it comes to lowering your electric bill measuring
your electric consumption is a fantastic way to reduce
your electric expense even without the expense of fancy
home improvement
Now you might make the argument that your electric
consumption is already being measured at the meter
While thatrsquos true you donrsquot see that consumption until
your bill arrives a month or more AFTER the consump-
tion has already happened Too late to manage that bill
all you can try to manage is how to pay the bill
But before you can easily manage your consumption
you must have an easy way to measure your consump-
tion And you must be able to see it happen as it hap-
pens You could stand and stare at your electric meter
while a friend or family meter switched items in your
home off and on But truth be told even an energy effi-
ciency nut like me will not work THAT hard
No what I wanted was something simple that would
make it a game to save energy and money
My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget
plugs directly into your wall outlet and then you plug the
device to be measured into the Kill-A-Watt-EZ After the
device being measured has been in use for a few hours
the Kill-A-Watt-EZ calculates the cost to run your device
on a per hour day week month and annual basis Kind
of fun and a great way to begin understanding what it
really costs to operate each item in your home
Using the Kill-A-Watt-EZ I discovered that television con-
sumed $5216 of electric per year and that my coffee
maker was costing me $257 each year Irsquove now meas-
ured most every piece of equipment in my home as well
as my office You can purchase your own Kill-A-Watt-EZ
for about $30 from many big box stores
I ultimately found it was taking a lot of time to get a
reading from the Kill-A-Watt-EZ plugged into each piece
of equipment in my home and office so I began the
search for an easier way to continually monitor my con-
sumption
Thatrsquos when I found The OWL The OWL is a wireless
monitor that shows how much electricity you are using
at any given instant (installs into your electrical panel)
As each item in your home switches on you can in-
Page 23 V O L U M E 5 I S S U E 5
A P R I L S T A T I S T I C S
St Aug amp St Johns Monthly Statistics Report
04012012-04302012
Compiled on May 2nd
Apr-12 Apr-11 41-302011 - 41-
302012 YTD 2012 YTD 2011 YTD 2011-12
Residential
New Listings 316 349 -945 1444 1398 329
Sold Listings 233 226 309 795 759 474
Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282
Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182
Avg Day on Market 157 150 508 167 155 778
Lots and Land
New Listings 63 76 -1710 286 304 -592
Sold Listings 20 22 -909 83 66 2575
Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219
Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078
Avg Day on Market 376 239 5777 320 200 5963
CommercialIndustrial
New Listings 6 11 -4545 46 51 -980
Sold Listings 2 4 -50 8 13 -3846
Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720
Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420
Avg Day on Market 375 277 3562 308 192 6041
Multi-Family
New Listings 6 12 -50 15 31 -5161
Sold Listings 1 6 -8333 9 12 -25
Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431
Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575
Avg Day on Market 454 245 8505 284 183 5492
Total
New Listings 392 448 -1250 1792 1784 045
Sold Listings 256 258 077 895 850 529
Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117
Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390
Avg Day on Market 177 162 979 183 159 1517
Search Criteria
Date Start 412012 Date End 4302012
ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JUNE 2012 PREVIEW
4th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
6th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
8th FRBAR-1 3CE 900AM
13th AFFILIATE COMMITTEE 900AM
13-14th MEDIATION TRAINING 11CE 830-430PM
15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM
19th FINANCE COMMITTEE 1200PM
MLS TRAINING 100PM
20th PUBLIC RELATIONS COMMITTEE 930AM
MLS BOARD MEETING 1200PM
21st BOARD MEETING 1200PM
26th REALIST TRAINING 130PM
29th
DISTRICT 1 CONFERENCE
830AM-
400PM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
MLSEducation SUPRA
NewsletterWebsite Membership
Linda McNett
staffstjohnsrealtorsorg
MembershipWebsiteSUPRA
Committee SupportEducation
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
2 0 1 2 H U R R I C A N S E A S O N B E P R E P A R E D I N A D V A N C E
Page 18 B O R F O R W A R D
Before a Hurricane Is Out There
Create a written emergency preparedness and action plan for your family and business
Visit your insurance agent now Review insurance coverage for your home and business
and the contents Determine your flood insurance eligibility - homeowners insurance
typically does not cover flood damage
Buy plywood or shutters for protecting windows Trim trees to lessen flying debris
Find out if you live in a hurricane evacuation zone by contacting your local emergency
management office Make an evacuation plan if you live in an area vulnerable to storm surge or fresh water flooding if you live in a mobile home or
if you live in a high-rise building
Identify the evacuation route you will use if told to evacuate Determine the nearest substantial low-rise building outside of flood zones to which you
can evacuate rdquoldquo an official public shelter a hotel or a friendrsquos or relativersquos home Find out if where yoursquore going will accept any pets
Agree upon two places family members can meet if separated one outside your home for an emergency while there and one out of the neighbor-
hood if you cannot return home
Test emergency equipment such as generators and flashlights
Decide where you will store your boat during a tropical storm or hurricane and factor into your action plan the time to move it to storage
Assemble a hurricane survival kit Obtain emergency supplies now to be self-sufficient during the storm and its potentially lengthy aftermath If you
wait until a hurricane is on your doorstep to buy these items they will be in very short supply or even completely unavailable
Hurricane Survival Kit
Essential Items
During a hurricane and possibly for days or even weeks afterward electricity and other utilities might not be available Debris andor water might block the
roads preventing vehicles from getting in our out of your neighborhood Help might not reach you for days after the hurricane so yoursquoll need to be completely
self-sufficient during that period
Here are some of the most critical supplies to have on hand well before a hurricane threatens
At least a 3-day and preferably a 7-day supply of water (one gallon per person per day)
Non-perishable food
Formula diapers and other baby supplies
Manual can opener
First aid kit
Prescription and non-prescription medicines
Toiletries
Cell phones and battery-powered cell phone chargers
Battery-powered radios and flashlights
Plenty of batteries
Extra cash
Blankets sleeping bags books and games (especially if evacuating)
Page 19 B O R F O R W A R D
Take Action
When a Hurricane Threatens
Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-
fected by the storm about your whereabouts
No later than when a watch is issued
Fill vehicles with gas
Get extra cash
Fill prescriptions
For mobile homes secure tie-downs and prepare to evacuate when ordered
Bring in loose objects from outside
Prepare to secure all windows with shutters or plywood
No later than when a warning is issued
Secure all windows with shutters or plywood
Place valuables and important papers in a waterproof container and store on highest floor of home
If you are told to evacuate
Follow all instructions from local officials and leave immediately when told to do so
Bring emergency supplies listed above
Bring copies of important papers such as insurance policies and list and photos of your homersquos contents
Bring blankets sleeping bags books and games
Unplug appliances turn off electricity and main water valve
Lock windows and doors of your home
Go
If you are not told to evacuate
Stay at home Leave the roads available for those who must evacuate
Clean bathtub with bleach fill with water for washing and flushing (not drinking)
Set fridge to maximum cold and keep closed
Turn off utilities if told to do so by local officials
During a Hurricane
Go to an interior room on the lowest level of the structure in which yoursquore taking shelter
Stay away from windows and doors even though theyrsquore covered with shutters or plywood
During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture
Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short
period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived
After a Hurricane
Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often
difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a
downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such
as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-
ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated
carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard
Page 20 B O R F O R W A R D
A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H
D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R
B R O K E R T O S E E W H A T Y O U O W E
R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E
I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D
I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y
S E R V I C E W I L L B E M A D E I N A C T I V E
T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A
$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T
Drop off your payment at the Board office or
you can pay over the phone call 904-829-8738
The Education Committee is happy to welcome Tanya Liebal to the group
The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their
assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year
Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or
donated items
Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder
all proceeds will benefit our communityrsquos children through scholarships
The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend
54 Code of Ethics (3CE) at 9AM
511 After the Contract at 9AM-4PM
515 MLS training at 1PM-3PM
517 Listing Agreement at 9AM
524 Vacant Land Contract at 9AM-12AM
525 Board Orientation at 9AM (required for all new members)
529 Intermediate Innovia at 130PM-330PM
530 Mobile Hookups Userrsquos Group 930AM-1030AM
531 Conflict Resolution for Realtors (3CE) at 1PM
Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come
and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions
If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron
Barry at 904-501-2424
E D U C A T I O N C O M M I T T E E N E W S
M E M B E R B E N E F I T S
Page 21 V O L U M E 5 I S S U E 5
Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on
WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer peace of
mind Infrared technology separates the professionals from the pretenders in the home inspec-
tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade
Package Call for your 5 Star Inspection today ndash 904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC
instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of
The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up
Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or
Amazoncom Book Wally for your next speaking event today
HomePro Inspections
is your best source for agent liability reduction and
client peace of mind Your clientrsquos one stop for
Environmental Testing (mold radon water lead paint meth
lab) Wind Mitigation Evaluations
Chinese Drywall Assessments Insurance Inspections
Energy Audits Home Inspections Termite Reports Construc-
tion Consultations Infrared Moisture Instruction
Investigations and More
904-268-8211
GoHomeProcom
stantly see the cost to operate that device
The OWL also gives you cost and consumption by day as
well as weekly monthly and annual costs This thing is
fast and fun And it makes it easy to choose how best to
save based on your exact consumption habits
When I brought the OWL into my office it was met with
mixed reactions For sure my staff is accustomed to my
frugal consumption habits but now with the OWL they
were able to see instantly the cost of every action And
the real savings of simply turning off what was not in use
The most profound discovery was Amie in my front office
discovering that the small space heater she was using
under her desk to warm her feet was consuming and
costing as much as the heat pump that heats the whole
office She has seen the ill of her ways and abandoned
the under desk space heater No doubt the computer
that was also under the desk is also grateful at the re-
moval of the space heater
There really is a positive return when you increase your
insulation upgrade your heat pump or install a solar wa-
ter heater - you bet there is The OWL will never make
your home more efficient BUT it will make YOU more
efficient And when you do make energy related up-
grades in your home you will reap even greater rewards
with the help of your own efficient behaviors
Want to easily and instantly manage your energy con-
sumption It all starts with measurement
(NOTE Ive become so impressed with the OWL that HomePro now offers it
for sale and well install it for free during an energy audit Call to book your
energy audit today 904-268-8211)
Therersquos an old adage that states ldquoYou cannot manage
what you do not measurerdquo
When it comes to lowering your electric bill measuring
your electric consumption is a fantastic way to reduce
your electric expense even without the expense of fancy
home improvement
Now you might make the argument that your electric
consumption is already being measured at the meter
While thatrsquos true you donrsquot see that consumption until
your bill arrives a month or more AFTER the consump-
tion has already happened Too late to manage that bill
all you can try to manage is how to pay the bill
But before you can easily manage your consumption
you must have an easy way to measure your consump-
tion And you must be able to see it happen as it hap-
pens You could stand and stare at your electric meter
while a friend or family meter switched items in your
home off and on But truth be told even an energy effi-
ciency nut like me will not work THAT hard
No what I wanted was something simple that would
make it a game to save energy and money
My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget
plugs directly into your wall outlet and then you plug the
device to be measured into the Kill-A-Watt-EZ After the
device being measured has been in use for a few hours
the Kill-A-Watt-EZ calculates the cost to run your device
on a per hour day week month and annual basis Kind
of fun and a great way to begin understanding what it
really costs to operate each item in your home
Using the Kill-A-Watt-EZ I discovered that television con-
sumed $5216 of electric per year and that my coffee
maker was costing me $257 each year Irsquove now meas-
ured most every piece of equipment in my home as well
as my office You can purchase your own Kill-A-Watt-EZ
for about $30 from many big box stores
I ultimately found it was taking a lot of time to get a
reading from the Kill-A-Watt-EZ plugged into each piece
of equipment in my home and office so I began the
search for an easier way to continually monitor my con-
sumption
Thatrsquos when I found The OWL The OWL is a wireless
monitor that shows how much electricity you are using
at any given instant (installs into your electrical panel)
As each item in your home switches on you can in-
Page 23 V O L U M E 5 I S S U E 5
A P R I L S T A T I S T I C S
St Aug amp St Johns Monthly Statistics Report
04012012-04302012
Compiled on May 2nd
Apr-12 Apr-11 41-302011 - 41-
302012 YTD 2012 YTD 2011 YTD 2011-12
Residential
New Listings 316 349 -945 1444 1398 329
Sold Listings 233 226 309 795 759 474
Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282
Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182
Avg Day on Market 157 150 508 167 155 778
Lots and Land
New Listings 63 76 -1710 286 304 -592
Sold Listings 20 22 -909 83 66 2575
Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219
Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078
Avg Day on Market 376 239 5777 320 200 5963
CommercialIndustrial
New Listings 6 11 -4545 46 51 -980
Sold Listings 2 4 -50 8 13 -3846
Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720
Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420
Avg Day on Market 375 277 3562 308 192 6041
Multi-Family
New Listings 6 12 -50 15 31 -5161
Sold Listings 1 6 -8333 9 12 -25
Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431
Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575
Avg Day on Market 454 245 8505 284 183 5492
Total
New Listings 392 448 -1250 1792 1784 045
Sold Listings 256 258 077 895 850 529
Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117
Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390
Avg Day on Market 177 162 979 183 159 1517
Search Criteria
Date Start 412012 Date End 4302012
ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JUNE 2012 PREVIEW
4th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
6th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
8th FRBAR-1 3CE 900AM
13th AFFILIATE COMMITTEE 900AM
13-14th MEDIATION TRAINING 11CE 830-430PM
15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM
19th FINANCE COMMITTEE 1200PM
MLS TRAINING 100PM
20th PUBLIC RELATIONS COMMITTEE 930AM
MLS BOARD MEETING 1200PM
21st BOARD MEETING 1200PM
26th REALIST TRAINING 130PM
29th
DISTRICT 1 CONFERENCE
830AM-
400PM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
MLSEducation SUPRA
NewsletterWebsite Membership
Linda McNett
staffstjohnsrealtorsorg
MembershipWebsiteSUPRA
Committee SupportEducation
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Page 19 B O R F O R W A R D
Take Action
When a Hurricane Threatens
Depending on your location you could be told to evacuate before a warning or even a watch is issued by the National Hurricane Center Notify someone unaf-
fected by the storm about your whereabouts
No later than when a watch is issued
Fill vehicles with gas
Get extra cash
Fill prescriptions
For mobile homes secure tie-downs and prepare to evacuate when ordered
Bring in loose objects from outside
Prepare to secure all windows with shutters or plywood
No later than when a warning is issued
Secure all windows with shutters or plywood
Place valuables and important papers in a waterproof container and store on highest floor of home
If you are told to evacuate
Follow all instructions from local officials and leave immediately when told to do so
Bring emergency supplies listed above
Bring copies of important papers such as insurance policies and list and photos of your homersquos contents
Bring blankets sleeping bags books and games
Unplug appliances turn off electricity and main water valve
Lock windows and doors of your home
Go
If you are not told to evacuate
Stay at home Leave the roads available for those who must evacuate
Clean bathtub with bleach fill with water for washing and flushing (not drinking)
Set fridge to maximum cold and keep closed
Turn off utilities if told to do so by local officials
During a Hurricane
Go to an interior room on the lowest level of the structure in which yoursquore taking shelter
Stay away from windows and doors even though theyrsquore covered with shutters or plywood
During extremely strong winds lie under something sturdy such as a stairwell or large piece of furniture
Do not go outside not even during passage of the eye If the eye passes directly over you the winds could become very weak but only for a very short
period It will not be long before hurricane-force wind resume blowing from the opposite direction as before the eye arrived
After a Hurricane
Help might not come for up to a few days and power could be out for days or even weeks Avoid driving on roads covered by water andor debris It is often
difficult to determine the depth of water covering a road Turn around donrsquot drown Avoid downed power lines Stay away from objects that are touching a
downed power line such as a fence or tree Do not touch anything electrical if you are wet Stay out of water that could be touching anything electrical such
as in a basement with electrical appliances or in flooded areas outside where there could be downed power lines Only use a generator in an outdoor well-
ventilated area and closely follow manufacturerrsquos instructions Many people have died in the aftermath of a hurricane from inhalation of poorly ventilated
carbon monoxide from a generator Use flashlights instead of candles for light Candles pose a serious fire hazard
Page 20 B O R F O R W A R D
A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H
D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R
B R O K E R T O S E E W H A T Y O U O W E
R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E
I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D
I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y
S E R V I C E W I L L B E M A D E I N A C T I V E
T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A
$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T
Drop off your payment at the Board office or
you can pay over the phone call 904-829-8738
The Education Committee is happy to welcome Tanya Liebal to the group
The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their
assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year
Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or
donated items
Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder
all proceeds will benefit our communityrsquos children through scholarships
The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend
54 Code of Ethics (3CE) at 9AM
511 After the Contract at 9AM-4PM
515 MLS training at 1PM-3PM
517 Listing Agreement at 9AM
524 Vacant Land Contract at 9AM-12AM
525 Board Orientation at 9AM (required for all new members)
529 Intermediate Innovia at 130PM-330PM
530 Mobile Hookups Userrsquos Group 930AM-1030AM
531 Conflict Resolution for Realtors (3CE) at 1PM
Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come
and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions
If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron
Barry at 904-501-2424
E D U C A T I O N C O M M I T T E E N E W S
M E M B E R B E N E F I T S
Page 21 V O L U M E 5 I S S U E 5
Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on
WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer peace of
mind Infrared technology separates the professionals from the pretenders in the home inspec-
tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade
Package Call for your 5 Star Inspection today ndash 904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC
instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of
The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up
Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or
Amazoncom Book Wally for your next speaking event today
HomePro Inspections
is your best source for agent liability reduction and
client peace of mind Your clientrsquos one stop for
Environmental Testing (mold radon water lead paint meth
lab) Wind Mitigation Evaluations
Chinese Drywall Assessments Insurance Inspections
Energy Audits Home Inspections Termite Reports Construc-
tion Consultations Infrared Moisture Instruction
Investigations and More
904-268-8211
GoHomeProcom
stantly see the cost to operate that device
The OWL also gives you cost and consumption by day as
well as weekly monthly and annual costs This thing is
fast and fun And it makes it easy to choose how best to
save based on your exact consumption habits
When I brought the OWL into my office it was met with
mixed reactions For sure my staff is accustomed to my
frugal consumption habits but now with the OWL they
were able to see instantly the cost of every action And
the real savings of simply turning off what was not in use
The most profound discovery was Amie in my front office
discovering that the small space heater she was using
under her desk to warm her feet was consuming and
costing as much as the heat pump that heats the whole
office She has seen the ill of her ways and abandoned
the under desk space heater No doubt the computer
that was also under the desk is also grateful at the re-
moval of the space heater
There really is a positive return when you increase your
insulation upgrade your heat pump or install a solar wa-
ter heater - you bet there is The OWL will never make
your home more efficient BUT it will make YOU more
efficient And when you do make energy related up-
grades in your home you will reap even greater rewards
with the help of your own efficient behaviors
Want to easily and instantly manage your energy con-
sumption It all starts with measurement
(NOTE Ive become so impressed with the OWL that HomePro now offers it
for sale and well install it for free during an energy audit Call to book your
energy audit today 904-268-8211)
Therersquos an old adage that states ldquoYou cannot manage
what you do not measurerdquo
When it comes to lowering your electric bill measuring
your electric consumption is a fantastic way to reduce
your electric expense even without the expense of fancy
home improvement
Now you might make the argument that your electric
consumption is already being measured at the meter
While thatrsquos true you donrsquot see that consumption until
your bill arrives a month or more AFTER the consump-
tion has already happened Too late to manage that bill
all you can try to manage is how to pay the bill
But before you can easily manage your consumption
you must have an easy way to measure your consump-
tion And you must be able to see it happen as it hap-
pens You could stand and stare at your electric meter
while a friend or family meter switched items in your
home off and on But truth be told even an energy effi-
ciency nut like me will not work THAT hard
No what I wanted was something simple that would
make it a game to save energy and money
My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget
plugs directly into your wall outlet and then you plug the
device to be measured into the Kill-A-Watt-EZ After the
device being measured has been in use for a few hours
the Kill-A-Watt-EZ calculates the cost to run your device
on a per hour day week month and annual basis Kind
of fun and a great way to begin understanding what it
really costs to operate each item in your home
Using the Kill-A-Watt-EZ I discovered that television con-
sumed $5216 of electric per year and that my coffee
maker was costing me $257 each year Irsquove now meas-
ured most every piece of equipment in my home as well
as my office You can purchase your own Kill-A-Watt-EZ
for about $30 from many big box stores
I ultimately found it was taking a lot of time to get a
reading from the Kill-A-Watt-EZ plugged into each piece
of equipment in my home and office so I began the
search for an easier way to continually monitor my con-
sumption
Thatrsquos when I found The OWL The OWL is a wireless
monitor that shows how much electricity you are using
at any given instant (installs into your electrical panel)
As each item in your home switches on you can in-
Page 23 V O L U M E 5 I S S U E 5
A P R I L S T A T I S T I C S
St Aug amp St Johns Monthly Statistics Report
04012012-04302012
Compiled on May 2nd
Apr-12 Apr-11 41-302011 - 41-
302012 YTD 2012 YTD 2011 YTD 2011-12
Residential
New Listings 316 349 -945 1444 1398 329
Sold Listings 233 226 309 795 759 474
Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282
Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182
Avg Day on Market 157 150 508 167 155 778
Lots and Land
New Listings 63 76 -1710 286 304 -592
Sold Listings 20 22 -909 83 66 2575
Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219
Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078
Avg Day on Market 376 239 5777 320 200 5963
CommercialIndustrial
New Listings 6 11 -4545 46 51 -980
Sold Listings 2 4 -50 8 13 -3846
Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720
Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420
Avg Day on Market 375 277 3562 308 192 6041
Multi-Family
New Listings 6 12 -50 15 31 -5161
Sold Listings 1 6 -8333 9 12 -25
Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431
Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575
Avg Day on Market 454 245 8505 284 183 5492
Total
New Listings 392 448 -1250 1792 1784 045
Sold Listings 256 258 077 895 850 529
Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117
Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390
Avg Day on Market 177 162 979 183 159 1517
Search Criteria
Date Start 412012 Date End 4302012
ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JUNE 2012 PREVIEW
4th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
6th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
8th FRBAR-1 3CE 900AM
13th AFFILIATE COMMITTEE 900AM
13-14th MEDIATION TRAINING 11CE 830-430PM
15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM
19th FINANCE COMMITTEE 1200PM
MLS TRAINING 100PM
20th PUBLIC RELATIONS COMMITTEE 930AM
MLS BOARD MEETING 1200PM
21st BOARD MEETING 1200PM
26th REALIST TRAINING 130PM
29th
DISTRICT 1 CONFERENCE
830AM-
400PM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
MLSEducation SUPRA
NewsletterWebsite Membership
Linda McNett
staffstjohnsrealtorsorg
MembershipWebsiteSUPRA
Committee SupportEducation
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Page 20 B O R F O R W A R D
A N N U A L S U P R A K E Y I N V O I C E S W I L L B E S E N T T O E A C H
D R ( B R O K E R ) O N J U N E 1 S T P L E A S E C H E C K W I T H Y O U R
B R O K E R T O S E E W H A T Y O U O W E
R E A L T O R reg M E M B E R S U P R A K E Y C A R D P A Y M E N T S A R E D U E
I N T H E B O A R D O F F I C E N O L A T E R T H A N J U L Y 2 N D
I F P A Y M E N T I S N O T R E C E I V E D B Y J U L Y 2 N D Y O U R K E Y
S E R V I C E W I L L B E M A D E I N A C T I V E
T O R E A C T I V A T E W I L L R E Q U I R E P A Y M E N T O F A
$ 5 0 L A T E F E E A N D T H E A N N U A L P A Y M E N T
Drop off your payment at the Board office or
you can pay over the phone call 904-829-8738
The Education Committee is happy to welcome Tanya Liebal to the group
The annual Make it Bake it Sew it Grow it event was a great success A special recognition is needed for RMG mortgage for their
assistance Maria Gelinas and her group were absolutely marvelous Thanks for the delicious food and for all of your help this year
Also special thank you goes out to Terry Pacetti for donating his time as our skilled auctioneer Thank you for all those who attended or
donated items
Cookbooks and food discount cards are still available for sale at the board or through any Education Committee member As a reminder
all proceeds will benefit our communityrsquos children through scholarships
The month of May proves to be another great month for education opportunities Take a look at our list to see which classes to attend
54 Code of Ethics (3CE) at 9AM
511 After the Contract at 9AM-4PM
515 MLS training at 1PM-3PM
517 Listing Agreement at 9AM
524 Vacant Land Contract at 9AM-12AM
525 Board Orientation at 9AM (required for all new members)
529 Intermediate Innovia at 130PM-330PM
530 Mobile Hookups Userrsquos Group 930AM-1030AM
531 Conflict Resolution for Realtors (3CE) at 1PM
Our next Education Committee will be on June 4th at 9AM All are welcomed to attend For those who are not yet members please come
and be our guest Thank you for all of the participation from our current members We are a success because of your direct actions
If you have any suggestions or ideas for new classes that you think would be beneficial to our members please feel free to contact Ron
Barry at 904-501-2424
E D U C A T I O N C O M M I T T E E N E W S
M E M B E R B E N E F I T S
Page 21 V O L U M E 5 I S S U E 5
Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on
WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer peace of
mind Infrared technology separates the professionals from the pretenders in the home inspec-
tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade
Package Call for your 5 Star Inspection today ndash 904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC
instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of
The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up
Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or
Amazoncom Book Wally for your next speaking event today
HomePro Inspections
is your best source for agent liability reduction and
client peace of mind Your clientrsquos one stop for
Environmental Testing (mold radon water lead paint meth
lab) Wind Mitigation Evaluations
Chinese Drywall Assessments Insurance Inspections
Energy Audits Home Inspections Termite Reports Construc-
tion Consultations Infrared Moisture Instruction
Investigations and More
904-268-8211
GoHomeProcom
stantly see the cost to operate that device
The OWL also gives you cost and consumption by day as
well as weekly monthly and annual costs This thing is
fast and fun And it makes it easy to choose how best to
save based on your exact consumption habits
When I brought the OWL into my office it was met with
mixed reactions For sure my staff is accustomed to my
frugal consumption habits but now with the OWL they
were able to see instantly the cost of every action And
the real savings of simply turning off what was not in use
The most profound discovery was Amie in my front office
discovering that the small space heater she was using
under her desk to warm her feet was consuming and
costing as much as the heat pump that heats the whole
office She has seen the ill of her ways and abandoned
the under desk space heater No doubt the computer
that was also under the desk is also grateful at the re-
moval of the space heater
There really is a positive return when you increase your
insulation upgrade your heat pump or install a solar wa-
ter heater - you bet there is The OWL will never make
your home more efficient BUT it will make YOU more
efficient And when you do make energy related up-
grades in your home you will reap even greater rewards
with the help of your own efficient behaviors
Want to easily and instantly manage your energy con-
sumption It all starts with measurement
(NOTE Ive become so impressed with the OWL that HomePro now offers it
for sale and well install it for free during an energy audit Call to book your
energy audit today 904-268-8211)
Therersquos an old adage that states ldquoYou cannot manage
what you do not measurerdquo
When it comes to lowering your electric bill measuring
your electric consumption is a fantastic way to reduce
your electric expense even without the expense of fancy
home improvement
Now you might make the argument that your electric
consumption is already being measured at the meter
While thatrsquos true you donrsquot see that consumption until
your bill arrives a month or more AFTER the consump-
tion has already happened Too late to manage that bill
all you can try to manage is how to pay the bill
But before you can easily manage your consumption
you must have an easy way to measure your consump-
tion And you must be able to see it happen as it hap-
pens You could stand and stare at your electric meter
while a friend or family meter switched items in your
home off and on But truth be told even an energy effi-
ciency nut like me will not work THAT hard
No what I wanted was something simple that would
make it a game to save energy and money
My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget
plugs directly into your wall outlet and then you plug the
device to be measured into the Kill-A-Watt-EZ After the
device being measured has been in use for a few hours
the Kill-A-Watt-EZ calculates the cost to run your device
on a per hour day week month and annual basis Kind
of fun and a great way to begin understanding what it
really costs to operate each item in your home
Using the Kill-A-Watt-EZ I discovered that television con-
sumed $5216 of electric per year and that my coffee
maker was costing me $257 each year Irsquove now meas-
ured most every piece of equipment in my home as well
as my office You can purchase your own Kill-A-Watt-EZ
for about $30 from many big box stores
I ultimately found it was taking a lot of time to get a
reading from the Kill-A-Watt-EZ plugged into each piece
of equipment in my home and office so I began the
search for an easier way to continually monitor my con-
sumption
Thatrsquos when I found The OWL The OWL is a wireless
monitor that shows how much electricity you are using
at any given instant (installs into your electrical panel)
As each item in your home switches on you can in-
Page 23 V O L U M E 5 I S S U E 5
A P R I L S T A T I S T I C S
St Aug amp St Johns Monthly Statistics Report
04012012-04302012
Compiled on May 2nd
Apr-12 Apr-11 41-302011 - 41-
302012 YTD 2012 YTD 2011 YTD 2011-12
Residential
New Listings 316 349 -945 1444 1398 329
Sold Listings 233 226 309 795 759 474
Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282
Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182
Avg Day on Market 157 150 508 167 155 778
Lots and Land
New Listings 63 76 -1710 286 304 -592
Sold Listings 20 22 -909 83 66 2575
Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219
Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078
Avg Day on Market 376 239 5777 320 200 5963
CommercialIndustrial
New Listings 6 11 -4545 46 51 -980
Sold Listings 2 4 -50 8 13 -3846
Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720
Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420
Avg Day on Market 375 277 3562 308 192 6041
Multi-Family
New Listings 6 12 -50 15 31 -5161
Sold Listings 1 6 -8333 9 12 -25
Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431
Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575
Avg Day on Market 454 245 8505 284 183 5492
Total
New Listings 392 448 -1250 1792 1784 045
Sold Listings 256 258 077 895 850 529
Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117
Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390
Avg Day on Market 177 162 979 183 159 1517
Search Criteria
Date Start 412012 Date End 4302012
ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JUNE 2012 PREVIEW
4th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
6th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
8th FRBAR-1 3CE 900AM
13th AFFILIATE COMMITTEE 900AM
13-14th MEDIATION TRAINING 11CE 830-430PM
15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM
19th FINANCE COMMITTEE 1200PM
MLS TRAINING 100PM
20th PUBLIC RELATIONS COMMITTEE 930AM
MLS BOARD MEETING 1200PM
21st BOARD MEETING 1200PM
26th REALIST TRAINING 130PM
29th
DISTRICT 1 CONFERENCE
830AM-
400PM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
MLSEducation SUPRA
NewsletterWebsite Membership
Linda McNett
staffstjohnsrealtorsorg
MembershipWebsiteSUPRA
Committee SupportEducation
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
M E M B E R B E N E F I T S
Page 21 V O L U M E 5 I S S U E 5
Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on
WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer peace of
mind Infrared technology separates the professionals from the pretenders in the home inspec-
tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade
Package Call for your 5 Star Inspection today ndash 904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC
instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of
The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up
Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or
Amazoncom Book Wally for your next speaking event today
HomePro Inspections
is your best source for agent liability reduction and
client peace of mind Your clientrsquos one stop for
Environmental Testing (mold radon water lead paint meth
lab) Wind Mitigation Evaluations
Chinese Drywall Assessments Insurance Inspections
Energy Audits Home Inspections Termite Reports Construc-
tion Consultations Infrared Moisture Instruction
Investigations and More
904-268-8211
GoHomeProcom
stantly see the cost to operate that device
The OWL also gives you cost and consumption by day as
well as weekly monthly and annual costs This thing is
fast and fun And it makes it easy to choose how best to
save based on your exact consumption habits
When I brought the OWL into my office it was met with
mixed reactions For sure my staff is accustomed to my
frugal consumption habits but now with the OWL they
were able to see instantly the cost of every action And
the real savings of simply turning off what was not in use
The most profound discovery was Amie in my front office
discovering that the small space heater she was using
under her desk to warm her feet was consuming and
costing as much as the heat pump that heats the whole
office She has seen the ill of her ways and abandoned
the under desk space heater No doubt the computer
that was also under the desk is also grateful at the re-
moval of the space heater
There really is a positive return when you increase your
insulation upgrade your heat pump or install a solar wa-
ter heater - you bet there is The OWL will never make
your home more efficient BUT it will make YOU more
efficient And when you do make energy related up-
grades in your home you will reap even greater rewards
with the help of your own efficient behaviors
Want to easily and instantly manage your energy con-
sumption It all starts with measurement
(NOTE Ive become so impressed with the OWL that HomePro now offers it
for sale and well install it for free during an energy audit Call to book your
energy audit today 904-268-8211)
Therersquos an old adage that states ldquoYou cannot manage
what you do not measurerdquo
When it comes to lowering your electric bill measuring
your electric consumption is a fantastic way to reduce
your electric expense even without the expense of fancy
home improvement
Now you might make the argument that your electric
consumption is already being measured at the meter
While thatrsquos true you donrsquot see that consumption until
your bill arrives a month or more AFTER the consump-
tion has already happened Too late to manage that bill
all you can try to manage is how to pay the bill
But before you can easily manage your consumption
you must have an easy way to measure your consump-
tion And you must be able to see it happen as it hap-
pens You could stand and stare at your electric meter
while a friend or family meter switched items in your
home off and on But truth be told even an energy effi-
ciency nut like me will not work THAT hard
No what I wanted was something simple that would
make it a game to save energy and money
My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget
plugs directly into your wall outlet and then you plug the
device to be measured into the Kill-A-Watt-EZ After the
device being measured has been in use for a few hours
the Kill-A-Watt-EZ calculates the cost to run your device
on a per hour day week month and annual basis Kind
of fun and a great way to begin understanding what it
really costs to operate each item in your home
Using the Kill-A-Watt-EZ I discovered that television con-
sumed $5216 of electric per year and that my coffee
maker was costing me $257 each year Irsquove now meas-
ured most every piece of equipment in my home as well
as my office You can purchase your own Kill-A-Watt-EZ
for about $30 from many big box stores
I ultimately found it was taking a lot of time to get a
reading from the Kill-A-Watt-EZ plugged into each piece
of equipment in my home and office so I began the
search for an easier way to continually monitor my con-
sumption
Thatrsquos when I found The OWL The OWL is a wireless
monitor that shows how much electricity you are using
at any given instant (installs into your electrical panel)
As each item in your home switches on you can in-
Page 23 V O L U M E 5 I S S U E 5
A P R I L S T A T I S T I C S
St Aug amp St Johns Monthly Statistics Report
04012012-04302012
Compiled on May 2nd
Apr-12 Apr-11 41-302011 - 41-
302012 YTD 2012 YTD 2011 YTD 2011-12
Residential
New Listings 316 349 -945 1444 1398 329
Sold Listings 233 226 309 795 759 474
Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282
Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182
Avg Day on Market 157 150 508 167 155 778
Lots and Land
New Listings 63 76 -1710 286 304 -592
Sold Listings 20 22 -909 83 66 2575
Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219
Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078
Avg Day on Market 376 239 5777 320 200 5963
CommercialIndustrial
New Listings 6 11 -4545 46 51 -980
Sold Listings 2 4 -50 8 13 -3846
Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720
Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420
Avg Day on Market 375 277 3562 308 192 6041
Multi-Family
New Listings 6 12 -50 15 31 -5161
Sold Listings 1 6 -8333 9 12 -25
Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431
Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575
Avg Day on Market 454 245 8505 284 183 5492
Total
New Listings 392 448 -1250 1792 1784 045
Sold Listings 256 258 077 895 850 529
Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117
Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390
Avg Day on Market 177 162 979 183 159 1517
Search Criteria
Date Start 412012 Date End 4302012
ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JUNE 2012 PREVIEW
4th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
6th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
8th FRBAR-1 3CE 900AM
13th AFFILIATE COMMITTEE 900AM
13-14th MEDIATION TRAINING 11CE 830-430PM
15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM
19th FINANCE COMMITTEE 1200PM
MLS TRAINING 100PM
20th PUBLIC RELATIONS COMMITTEE 930AM
MLS BOARD MEETING 1200PM
21st BOARD MEETING 1200PM
26th REALIST TRAINING 130PM
29th
DISTRICT 1 CONFERENCE
830AM-
400PM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
MLSEducation SUPRA
NewsletterWebsite Membership
Linda McNett
staffstjohnsrealtorsorg
MembershipWebsiteSUPRA
Committee SupportEducation
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Wallyrsquos Kilowatt Crackdown by Wally Conway Host of The Home and Garden Show Saturdays 7 to 9 AM on
WOKV AM690 and 1065 FM and President of HomePro Inspections 904-268-8211 WOKV AM690 and 1065
Page 22 B O R F O R W A R D
HomePro Inspections is your go-to source for agent liability reduction and customer peace of
mind Infrared technology separates the professionals from the pretenders in the home inspec-
tion industry and only HomePro utilizes infrared technology on every exclusive 5 Star Inspectiontrade
Package Call for your 5 Star Inspection today ndash 904-268-8211
Have Wally Conway speak at your office or for your favorite group Wally is a speaker writer FREC
instructor host of HGTVrsquos ldquoHouse Detectiverdquo host of DIY Networkrsquos ldquoFinders Fixersrdquo and host of
The Home and Garden radio show on WOKV AM 690 and 1065 FM And donrsquot forget to pick up
Wallyrsquos book ldquoSecrets of the Happy Home Inspectorrdquo available at GoHomeProcom or
Amazoncom Book Wally for your next speaking event today
HomePro Inspections
is your best source for agent liability reduction and
client peace of mind Your clientrsquos one stop for
Environmental Testing (mold radon water lead paint meth
lab) Wind Mitigation Evaluations
Chinese Drywall Assessments Insurance Inspections
Energy Audits Home Inspections Termite Reports Construc-
tion Consultations Infrared Moisture Instruction
Investigations and More
904-268-8211
GoHomeProcom
stantly see the cost to operate that device
The OWL also gives you cost and consumption by day as
well as weekly monthly and annual costs This thing is
fast and fun And it makes it easy to choose how best to
save based on your exact consumption habits
When I brought the OWL into my office it was met with
mixed reactions For sure my staff is accustomed to my
frugal consumption habits but now with the OWL they
were able to see instantly the cost of every action And
the real savings of simply turning off what was not in use
The most profound discovery was Amie in my front office
discovering that the small space heater she was using
under her desk to warm her feet was consuming and
costing as much as the heat pump that heats the whole
office She has seen the ill of her ways and abandoned
the under desk space heater No doubt the computer
that was also under the desk is also grateful at the re-
moval of the space heater
There really is a positive return when you increase your
insulation upgrade your heat pump or install a solar wa-
ter heater - you bet there is The OWL will never make
your home more efficient BUT it will make YOU more
efficient And when you do make energy related up-
grades in your home you will reap even greater rewards
with the help of your own efficient behaviors
Want to easily and instantly manage your energy con-
sumption It all starts with measurement
(NOTE Ive become so impressed with the OWL that HomePro now offers it
for sale and well install it for free during an energy audit Call to book your
energy audit today 904-268-8211)
Therersquos an old adage that states ldquoYou cannot manage
what you do not measurerdquo
When it comes to lowering your electric bill measuring
your electric consumption is a fantastic way to reduce
your electric expense even without the expense of fancy
home improvement
Now you might make the argument that your electric
consumption is already being measured at the meter
While thatrsquos true you donrsquot see that consumption until
your bill arrives a month or more AFTER the consump-
tion has already happened Too late to manage that bill
all you can try to manage is how to pay the bill
But before you can easily manage your consumption
you must have an easy way to measure your consump-
tion And you must be able to see it happen as it hap-
pens You could stand and stare at your electric meter
while a friend or family meter switched items in your
home off and on But truth be told even an energy effi-
ciency nut like me will not work THAT hard
No what I wanted was something simple that would
make it a game to save energy and money
My first attempt was with a ldquoKill-A-Watt-EZrdquo This gadget
plugs directly into your wall outlet and then you plug the
device to be measured into the Kill-A-Watt-EZ After the
device being measured has been in use for a few hours
the Kill-A-Watt-EZ calculates the cost to run your device
on a per hour day week month and annual basis Kind
of fun and a great way to begin understanding what it
really costs to operate each item in your home
Using the Kill-A-Watt-EZ I discovered that television con-
sumed $5216 of electric per year and that my coffee
maker was costing me $257 each year Irsquove now meas-
ured most every piece of equipment in my home as well
as my office You can purchase your own Kill-A-Watt-EZ
for about $30 from many big box stores
I ultimately found it was taking a lot of time to get a
reading from the Kill-A-Watt-EZ plugged into each piece
of equipment in my home and office so I began the
search for an easier way to continually monitor my con-
sumption
Thatrsquos when I found The OWL The OWL is a wireless
monitor that shows how much electricity you are using
at any given instant (installs into your electrical panel)
As each item in your home switches on you can in-
Page 23 V O L U M E 5 I S S U E 5
A P R I L S T A T I S T I C S
St Aug amp St Johns Monthly Statistics Report
04012012-04302012
Compiled on May 2nd
Apr-12 Apr-11 41-302011 - 41-
302012 YTD 2012 YTD 2011 YTD 2011-12
Residential
New Listings 316 349 -945 1444 1398 329
Sold Listings 233 226 309 795 759 474
Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282
Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182
Avg Day on Market 157 150 508 167 155 778
Lots and Land
New Listings 63 76 -1710 286 304 -592
Sold Listings 20 22 -909 83 66 2575
Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219
Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078
Avg Day on Market 376 239 5777 320 200 5963
CommercialIndustrial
New Listings 6 11 -4545 46 51 -980
Sold Listings 2 4 -50 8 13 -3846
Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720
Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420
Avg Day on Market 375 277 3562 308 192 6041
Multi-Family
New Listings 6 12 -50 15 31 -5161
Sold Listings 1 6 -8333 9 12 -25
Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431
Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575
Avg Day on Market 454 245 8505 284 183 5492
Total
New Listings 392 448 -1250 1792 1784 045
Sold Listings 256 258 077 895 850 529
Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117
Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390
Avg Day on Market 177 162 979 183 159 1517
Search Criteria
Date Start 412012 Date End 4302012
ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JUNE 2012 PREVIEW
4th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
6th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
8th FRBAR-1 3CE 900AM
13th AFFILIATE COMMITTEE 900AM
13-14th MEDIATION TRAINING 11CE 830-430PM
15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM
19th FINANCE COMMITTEE 1200PM
MLS TRAINING 100PM
20th PUBLIC RELATIONS COMMITTEE 930AM
MLS BOARD MEETING 1200PM
21st BOARD MEETING 1200PM
26th REALIST TRAINING 130PM
29th
DISTRICT 1 CONFERENCE
830AM-
400PM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
MLSEducation SUPRA
NewsletterWebsite Membership
Linda McNett
staffstjohnsrealtorsorg
MembershipWebsiteSUPRA
Committee SupportEducation
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
Page 23 V O L U M E 5 I S S U E 5
A P R I L S T A T I S T I C S
St Aug amp St Johns Monthly Statistics Report
04012012-04302012
Compiled on May 2nd
Apr-12 Apr-11 41-302011 - 41-
302012 YTD 2012 YTD 2011 YTD 2011-12
Residential
New Listings 316 349 -945 1444 1398 329
Sold Listings 233 226 309 795 759 474
Vol Sold Listings $5053887300 $4423278600 1425 $14945603800 $14534405000 282
Avg Sell Price $21690503 $19572029 1082 $18799502 $19149414 -182
Avg Day on Market 157 150 508 167 155 778
Lots and Land
New Listings 63 76 -1710 286 304 -592
Sold Listings 20 22 -909 83 66 2575
Vol Sold Listings $189305000 $180052500 513 $681755000 $607630700 1219
Avg Sell Price $9465250 $8184205 1565 $8213916 $9206526 -1078
Avg Day on Market 376 239 5777 320 200 5963
CommercialIndustrial
New Listings 6 11 -4545 46 51 -980
Sold Listings 2 4 -50 8 13 -3846
Vol Sold Listings $40000000 $145750000 -7255 $208055000 $394068600 -4720
Avg Sell Price $20000000 $36437500 -4511 $26006875 $30312969 -1420
Avg Day on Market 375 277 3562 308 192 6041
Multi-Family
New Listings 6 12 -50 15 31 -5161
Sold Listings 1 6 -8333 9 12 -25
Vol Sold Listings $25000000 $154900000 -8386 $142390000 $255700000 -4431
Avg Sell Price $25000000 $25816667 -316 $15821111 $21308333 -2575
Avg Day on Market 454 245 8505 284 183 5492
Total
New Listings 392 448 -1250 1792 1784 045
Sold Listings 256 258 077 895 850 529
Vol Sold Listings $5308192300 $4903981100 824 $15977803800 $15791804300 117
Avg Sell Price $20735126 $19007679 908 $17852295 $18578593 -390
Avg Day on Market 177 162 979 183 159 1517
Search Criteria
Date Start 412012 Date End 4302012
ALL INFORMATION DEEMED CORRECT BUT NOT GUARENTEED
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JUNE 2012 PREVIEW
4th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
6th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
8th FRBAR-1 3CE 900AM
13th AFFILIATE COMMITTEE 900AM
13-14th MEDIATION TRAINING 11CE 830-430PM
15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM
19th FINANCE COMMITTEE 1200PM
MLS TRAINING 100PM
20th PUBLIC RELATIONS COMMITTEE 930AM
MLS BOARD MEETING 1200PM
21st BOARD MEETING 1200PM
26th REALIST TRAINING 130PM
29th
DISTRICT 1 CONFERENCE
830AM-
400PM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
MLSEducation SUPRA
NewsletterWebsite Membership
Linda McNett
staffstjohnsrealtorsorg
MembershipWebsiteSUPRA
Committee SupportEducation
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg
S T A U G U S T I N E amp S T J O H N S
C O U N T Y B O A R D O F R E A L T O R S reg
Page 24
JUNE 2012 PREVIEW
4th EDUCATION COMMITTEE 900AM
RPAC COMMITTEE 1200PM
6th COMMERCIAL COMMITTEE 830AM
TECHNOLOGY COMMITTEE 930AM
8th FRBAR-1 3CE 900AM
13th AFFILIATE COMMITTEE 900AM
13-14th MEDIATION TRAINING 11CE 830-430PM
15th GENERAL MEMBERSHIP PANCAKE BREAKFAST 830AM
19th FINANCE COMMITTEE 1200PM
MLS TRAINING 100PM
20th PUBLIC RELATIONS COMMITTEE 930AM
MLS BOARD MEETING 1200PM
21st BOARD MEETING 1200PM
26th REALIST TRAINING 130PM
29th
DISTRICT 1 CONFERENCE
830AM-
400PM
Phone 904-829-8738
Fax 904-823-9512
C O N T A C T I N F O R M A T I O N
Board Office Staff
Victor J Raymos RCE
aestjohnsrealtorsorg
Association Executive
Professional Standards
Sharon Lainhart
memberstjohnsrealtorsorg
Membership and Finance
Lise Hays
educationstjohnsrealtorsorg
MLSEducation SUPRA
NewsletterWebsite Membership
Linda McNett
staffstjohnsrealtorsorg
MembershipWebsiteSUPRA
Committee SupportEducation
Just like the Board of REALTORSreg is your
Board this is YOUR newsletter We canrsquot
do this without you
B O A R D W E B S I T E S T J O H N S R E A L T O R S C O M
1789 Lakeside Avenue
St Augustine FL 32084
IMPORTANT CONTACT INFORMATION
National Association
of REALTORSmdash
wwwrealtororg
1-800-874-6500
NAR Member
Benefits Programmdash
800-NAR-5233
wwwREALTORorgRealtorBenefits
REALTORCOMmdash 800-878-4166
INNOVIA (MLS) Supportmdash
800-334-0831
FORMSimplicitymdash 407-587-1450
SUPRA Supportmdash877-699-6787
FloridaRealtorsndash
wwwfloridarealtorsorg
Tech Hotlinemdash
407-587-1450
Legal Hotlinemdash
407-438-1409
FR Event Registrationmdash
800-669-4327
FR Orlandomdash407-438-1400
FR Tallahasseemdash850-224-1400
RPACmdash850-224-1400
supportfloridarealtorsorg