maximizing return with matching gifts

Maximizing Return with Matching Gifts

How to Find, Streamline and Track Matching Gifts

presented by:

&

Virtuous is the nonprofit CRM helping charities create

personal relationships, reduce costs and maximize

impact.

www.VirtuousCRM.com | www.DonateDouble.org

Scott RichardsDirector of Training & Customer SuccessVirtuous Software

DonateDouble was founded to solve the inefficiencies in charitable giving. By automating the match process and helping nonprofits & companies manage employee contributions, we make the process easier for donors, employers

and charities.


Bill CampbellDirector of Strategic PartnershipsDonateDouble

Why Matching Matters

“At least $10 billion in workplace matching funds go unclaimed each year” -Nonprofit Fundraising Journal

But… Matching Gifts are difficult to Promote and Process

How much money is your charity leaving

on the table?


Four Problems With Matching Programs

During our presentation we will discuss the following four problems with your

matching program:

1. Identification- Who is match eligible?

2. Conversion- Steps for donor to submit the gift for match

3. Tracking Success- Going from Black Box to measurable stats

4. Reporting & Reconciliation- Connecting Donor to The Payment form

company


1. IdentificationYou work with donors everyday and besides board members you may not know where people work. There are ways to solve this through low tech and high tech means.

1. Ask the donor

2. Data Append- There are a lot of great products out their to augment your donor file

• Virtuous built in solutions

• HEP Data’s Employer Find Tool

• Online Marketing Tools- Experian, PIPL, LinkedIn

3. A strategy and conversation based on your donors


Capturing the Employer InformationWe integrate on the time of donation to help you capture the company name and data.

1. Pass it through to your CRM

2. Help you connect donors to company

3. Connect with donors at their time they are most committed to your cause

Things to consider:

• How to use the data once captured

• Focus energy on high level donors


2. Converting the Donor

Company Matching policies can be complicated, as fundraisers our job is to communicate both the value and the process

1. You can use search tools to help donors find their matching policy

2. Provide them the information in a mailing or email to encourage them to complete the match

3. Encourage higher level donors (500-5,000) to get their gifts matched

4. Make it part of every ask, organizational commitment to match

Or…. we can help


Automate the Process

• Forms are Auto-populated

• Donors and NPOs E-Sign Forms

• Automatically sending all necessary documentation to the matching employer

• Remove the friction for you and your donors


3. Tracking: Measuring Success

“What gets measured gets improved.” - Peter Drucker

We track the process so that you know when people have taken action:

1. Pursued a match

2. Qualified for a match

3. Submitted a match.


4. Reporting and Crediting

Reporting results on matching can be difficult, so often matching is relegated to the world

of nice to have money instead expected revenue.

1. Matching and Corporate giving landscape is complicated

2. Most NPOs credit corporate teams with matching dollars

3. Donor data is limited and often hard to match the donor to their matching gift

4. Most NPOs will just credit a donor with the hopes the money will come in


Reporting For Fundraisers & Processers

Match Submitted

API Pull

Credit Account in

CRM

Creates Open

Pledge

Check Received


• Self Service Pull reports at anytime

• All transaction data available in reports

• Data needed to credit donors and campaigns

• Create policies about when to credit fundraising pages

• Pull reports and upload updates on a weekly basis

• API for reporting to create seamless sharing

• Remove friction from the donation process

• Batching match transactions

• Simplified reporting and verification search

• Portal log-ins in one place


Simplified Process

• April 2015, TR responds to disaster in Nepal

• In first week, TR raised over $250,000

• During same time, DD processed additional $51,500 in match requests

• DonateDouble increased donations by 20%


Team Rubicon Case Study


Get up to 50% off your DonateDouble Annual Subscription when you complete a personalized

demo of Virtuous

www.VirtuousCRM.com/donate-double-50


Questions?


Get up to 50% off your DonateDouble Annual Subscription when you complete a personalized

demo of Virtuous

www.VirtuousCRM.com/donate-double-50

maximizing return with matching gifts

Government & Nonprofit