ge foundation matching gifts kathleen mayglothling program manager march 14, 2012

GE Foundation Matching Gifts

Kathleen MayglothlingProgram ManagerMarch 14, 2012


“I find out what the world needs, then I proceed to invent it.”– Thomas Edison


2011 GE Philanthropy

GE Foundation:

$116M

GE Foundation:

$116M

GE People: $55M

GE People: $55M

GE Company:

$30M

GE Company:

$30M

GE Family

:$201M

GE Family

:$201M

• Developing Futures

• DHG Education

• Scholarships - US and non-US

• Common Core State Standards

Improve standards and achievement for primary & secondary education

Education

• Developing Health Globally

• Developing Health US

Improving access to quality healthcare in underserved communities

Health

• Employee Programs• Matching Gifts• GE United Way Giving Campaigns

• GE Volunteers

Helping build communities for sustainable prosperity

Community Engagement


Community EngagementThe Challenge

The needs of a community cannot be met by money alone

OpportunityGE employees and retirees are active community members and help accommodate community needs through a variety of GE resources and skills.


CommunitiesTown

NeighborsLocal Infrastructure

GE Company/Foundatio

nMatching Gifts

United WayGE Volunteers

GE PeopleContributions

TimeExpertise

The Goal: To build deep and positive relationships where GE people live and work

Our Focus Areas

Education

Environment Humanitarian Relief

Health


Support GE employees and retirees in their personal philanthropy

Employee Programs

Matching Gifts•1:1 match of employee & retiree contributions to eligible charities

•Includes a broad variety of areas; available year-round

•2011 Total: $70M

United Way Giving Campaigns•Supports United Way and other charities with contributions, volunteers, and supplies

•Additional 50% contribution from GE Foundation to local UWs

•2011 Total: $26 millionGE donors are eligible for both programs, but cannot use both for the same donation (i.e. no

“double-dipping”)


United Way Giving Campaigns• Traditional Fall timeframe for campaigns

• Open-choice for employees, however the additional 50% from the GE Foundation stays with the local United Way (aligned with work location)

• Contributions can be made via payroll deduction, check, credit card, or stock

• Efforts include volunteer projects and special events

• Total 2011 giving: $26M ($17.5 from campaigns & $8.8M from GE Foundation)


32%

17%5%

46%

Education

Health

Environment

Community

Employees and retirees donate time and effort towards social initiatives in their local communities.

•80 year+ tradition

•220+ Volunteers Councils in 51 countries organize over 6,200 projects annually

•GE people volunteer 1.3 million volunteer hours per year

•Major Partners – Junior Achievement; Red Cross; Habitat; FIRST Robotics

GE Volunteers


Matching Gifts “invented” by GE

“The employer matching gift program was the brainchild of Philip Reed, chair of the General Electric Board of Directors, who wanted to encourage GE employees to contribute to their alma maters. Reed believed the incentive to contribute was greater if the company matched the employee’s gift.”

Since the launch in 1954, many others have followed suit and $2B has been contributed

by individuals and their employers to education alone.

* Source: HEP Data


Matching Gifts – Then & Now

Gifts Registered (#)

Total Matched ($)

Charity Participants (#)

GE Participants (#)

Annual Max per person ($)

Substantial increases across the board, especially following the 2005 Program enhancements


Where Does the Money Go?


The Basics Minimum Donation: $25

Annual Maximum per Individual: $50,000

Registration Deadline: April 15 (following donation year)

Confirmation Deadline: 12 months after registration

Payment Frequency: Quarterly

Eligibility: Employees, Retirees/Surviving Spouses, Company Directors

Recipient Eligibility: Most 501(c)(3) charitiesLooking for more detail? Full guidelines are

available at: www.gefoundation.com/matchinggifts


How Does it Work?

1. DonationGE Person

Makes Donation to Charity

1. DonationGE Person

Makes Donation to Charity

2. Registration

GE Person Registers

Donation for Matching

2. Registration

GE Person Registers

Donation for Matching

3. Confirmation

Charity confirms receipt of donation

3. Confirmation

Charity confirms receipt of donation

4. ReviewGE Foundation

review donations,

charities, etc.

4. ReviewGE Foundation

review donations,

charities, etc.

5. Match!GE Foundation

Makes Quarterly Payments

5. Match!GE Foundation

Makes Quarterly Payments


URL: www.gefoundation.com/matchinggiftsMatching Gifts Website

Charity Log-inCharity Log-inGE Donor

Log-inGE Donor

Log-in


GE Donor must first nominate charity to participate

How to “get on the list”?

Once nomination is complete and charity is added, Donor clicks “select” to access the gift registration

page


Each gift must be confirmed by the recipient charity

Requirement: Confirmation

Charity Activity Page with Test Gift


Based on confirmation date, not gift datePayment Cycle

6-8 week review

6-8 week review


Common Obstacles/Delays

• Compliance• Does the donation fit our

criteria?• Does the organization fit our

criteria?• Is clarification needed?

• Amounts• If the donation and

confirmation amounts don’t add up, the gift will be flagged for follow-up

• Timing • We send reminder letters,

but the website is available 24:7. No need to wait for our notification!


Impact Examples

Employee ResponsesPartnerships–More than Just $$

• GE Aviation & the Lynn Shelter Association (Mass.): 250 volunteers donated 1,500 hours to rehab 10 apartments, build a library and computer center, and redo the lighting. Others have donated professional skills, such as IT employees providing computer support. President Bill Hayes said, "Since GE has gotten involved, the Association has been on an upswing. It has become highly respected in the community."

• African American Forum (AAF) at GE Healthcare: conducted a food drive across the country, collecting more than 2,000 pounds of food for multiple charities.

• “It is great to know that GE is still capable to support and help needed families during challenging times (financial crises all over the world).”

• “The 2:1 is a great program and I am proud to be associated with a Company that believes in taking the extra step to support those of us who engage in philanthropic activities.”

• “I was so pleased to tell my local shelter that GE would double my donation. This encouraged me to give more.

Special Food & Shelter 2:1 Matching Gifts


When in doubt, remember this!

www.gefoundation.com/matchinggifts


Questions?

***

Thank you!

ge foundation matching gifts kathleen mayglothling program manager march 14, 2012

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