GE Foundation Matching Gifts
Kathleen MayglothlingProgram ManagerMarch 14, 2012
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“I find out what the world needs, then I proceed to invent it.”– Thomas Edison
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2011 GE Philanthropy
GE Foundation:
$116M
GE Foundation:
$116M
GE People: $55M
GE People: $55M
GE Company:
$30M
GE Company:
$30M
GE Family
:$201M
GE Family
:$201M
• Developing Futures
• DHG Education
• Scholarships - US and non-US
• Common Core State Standards
Improve standards and achievement for primary & secondary education
Education
• Developing Health Globally
• Developing Health US
Improving access to quality healthcare in underserved communities
Health
• Employee Programs• Matching Gifts• GE United Way Giving Campaigns
• GE Volunteers
Helping build communities for sustainable prosperity
Community Engagement
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Community EngagementThe Challenge
The needs of a community cannot be met by money alone
OpportunityGE employees and retirees are active community members and help accommodate community needs through a variety of GE resources and skills.
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CommunitiesTown
NeighborsLocal Infrastructure
GE Company/Foundatio
nMatching Gifts
United WayGE Volunteers
GE PeopleContributions
TimeExpertise
The Goal: To build deep and positive relationships where GE people live and work
Our Focus Areas
Education
Environment Humanitarian Relief
Health
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Support GE employees and retirees in their personal philanthropy
Employee Programs
Matching Gifts•1:1 match of employee & retiree contributions to eligible charities
•Includes a broad variety of areas; available year-round
•2011 Total: $70M
United Way Giving Campaigns•Supports United Way and other charities with contributions, volunteers, and supplies
•Additional 50% contribution from GE Foundation to local UWs
•2011 Total: $26 millionGE donors are eligible for both programs, but cannot use both for the same donation (i.e. no
“double-dipping”)
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United Way Giving Campaigns• Traditional Fall timeframe for campaigns
• Open-choice for employees, however the additional 50% from the GE Foundation stays with the local United Way (aligned with work location)
• Contributions can be made via payroll deduction, check, credit card, or stock
• Efforts include volunteer projects and special events
• Total 2011 giving: $26M ($17.5 from campaigns & $8.8M from GE Foundation)
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32%
17%5%
46%
Education
Health
Environment
Community
Employees and retirees donate time and effort towards social initiatives in their local communities.
•80 year+ tradition
•220+ Volunteers Councils in 51 countries organize over 6,200 projects annually
•GE people volunteer 1.3 million volunteer hours per year
•Major Partners – Junior Achievement; Red Cross; Habitat; FIRST Robotics
GE Volunteers
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Matching Gifts “invented” by GE
“The employer matching gift program was the brainchild of Philip Reed, chair of the General Electric Board of Directors, who wanted to encourage GE employees to contribute to their alma maters. Reed believed the incentive to contribute was greater if the company matched the employee’s gift.”
Since the launch in 1954, many others have followed suit and $2B has been contributed
by individuals and their employers to education alone.
* Source: HEP Data
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Matching Gifts – Then & Now
Gifts Registered (#)
Total Matched ($)
Charity Participants (#)
GE Participants (#)
Annual Max per person ($)
Substantial increases across the board, especially following the 2005 Program enhancements
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Where Does the Money Go?
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The Basics Minimum Donation: $25
Annual Maximum per Individual: $50,000
Registration Deadline: April 15 (following donation year)
Confirmation Deadline: 12 months after registration
Payment Frequency: Quarterly
Eligibility: Employees, Retirees/Surviving Spouses, Company Directors
Recipient Eligibility: Most 501(c)(3) charitiesLooking for more detail? Full guidelines are
available at: www.gefoundation.com/matchinggifts
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How Does it Work?
1. DonationGE Person
Makes Donation to Charity
1. DonationGE Person
Makes Donation to Charity
2. Registration
GE Person Registers
Donation for Matching
2. Registration
GE Person Registers
Donation for Matching
3. Confirmation
Charity confirms receipt of donation
3. Confirmation
Charity confirms receipt of donation
4. ReviewGE Foundation
review donations,
charities, etc.
4. ReviewGE Foundation
review donations,
charities, etc.
5. Match!GE Foundation
Makes Quarterly Payments
5. Match!GE Foundation
Makes Quarterly Payments
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URL: www.gefoundation.com/matchinggiftsMatching Gifts Website
Charity Log-inCharity Log-inGE Donor
Log-inGE Donor
Log-in
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GE Donor must first nominate charity to participate
How to “get on the list”?
Once nomination is complete and charity is added, Donor clicks “select” to access the gift registration
page
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Each gift must be confirmed by the recipient charity
Requirement: Confirmation
Charity Activity Page with Test Gift
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Based on confirmation date, not gift datePayment Cycle
6-8 week review
6-8 week review
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Common Obstacles/Delays
• Compliance• Does the donation fit our
criteria?• Does the organization fit our
criteria?• Is clarification needed?
• Amounts• If the donation and
confirmation amounts don’t add up, the gift will be flagged for follow-up
• Timing • We send reminder letters,
but the website is available 24:7. No need to wait for our notification!
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Impact Examples
Employee ResponsesPartnerships–More than Just $$
• GE Aviation & the Lynn Shelter Association (Mass.): 250 volunteers donated 1,500 hours to rehab 10 apartments, build a library and computer center, and redo the lighting. Others have donated professional skills, such as IT employees providing computer support. President Bill Hayes said, "Since GE has gotten involved, the Association has been on an upswing. It has become highly respected in the community."
• African American Forum (AAF) at GE Healthcare: conducted a food drive across the country, collecting more than 2,000 pounds of food for multiple charities.
• “It is great to know that GE is still capable to support and help needed families during challenging times (financial crises all over the world).”
• “The 2:1 is a great program and I am proud to be associated with a Company that believes in taking the extra step to support those of us who engage in philanthropic activities.”
• “I was so pleased to tell my local shelter that GE would double my donation. This encouraged me to give more.
Special Food & Shelter 2:1 Matching Gifts
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When in doubt, remember this!
www.gefoundation.com/matchinggifts
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Questions?
***
Thank you!