Maximising customer service with Experian and QAS

Lorcan Lynch - Director of Marketing Services Ireland

Brendan Sheridan - Head of Data

Address data in Ireland - what a headache!

• 40% of addresses are non-unique

• Vanity or preferred addressing

• No postcodes

• We all capture data differently

• Historic transactional systems

• Gaelic names

What we have discovered…

• Data from Experian Ireland, technology from QAS

• Increased address matching accuracy from 40% to 70%

• Vanity/preferred addressing

• Geo-Directory – making the data useable

• Optimise appending of variables

The solution• Based on An Post’s Geo-Directory

• Geo-Directory not sufficient to provide robust address verification product for Ireland

• Enhanced data overlay files link to Geo-Directories - vanity addressing and bordering county addressing

• Map the country and build comparisons between actual Geo-Directory address and perceived address

• Built overlay file offering end-user option to take Geo-Directory address OR user preferred address

• Translation file Irish-English/English-Irish where available

The benefits

• Experian data department deliver improved data hygiene service

• Greater data enrichment – MOSAIC

and Lifestyle data

• Easy system integration

• Accurate data capture

• Postage discounts based on address quality

QAS allows Experian to deliver services

www.experianintact.ie

• Your own data bureau at your PC • You submit data via web and then receive report• Number of records to be cleaned• Number of records matched to Geo-Directory• Number of movers• Number of deceased• NDD and MPS• Free MOSAIC profile

www.experianmarketing.ie