how inspirus uses experian qas for better contact data

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Customer Webinar: How Inspirus Uses Experian QAS for Better Contact Data

Wednesday June 29, 2011

© Experian Limited 2011. All rights reserved.Confidential and proprietary. 2

Welcome!Introductions and Overview of Today’s Session

Agenda Q&A with Inspirus about their experience with Experian QAS Questions from the audience

Today’s speakers: Tim Hough

Vice President of Technology, Inspirus Andrew Leigh

Senior Product Manager, Experian QAS Michelle Kavalchuk

Marketing Programs Specialist, Experian QAS


Tim Hough Vice President of Technology

Inspirus Inspirus is a workforce recognition program provider who provides

software as a service professional services and service awards to promote employee engagement

Gift recipients choose gifts to celebrate anniversaries and milestones with their organization

Approximately one million awards are shipped annually

1. Will you introduce yourself, your role and give a quick overview of your organization?


2. Why are addresses important to your organization?

Inspirus collects addresses from 2 channels Employers

Employers provide bulk lists of gift recipients Inspirus mails gift recipients catalogs and certificates

Gift Recipients Gift recipients provide addresses online when selecting their

award All addresses are verified by Inspirus


3. How did you start your address data quality initiative and ultimately select software?

Internal analysis showed 20+% of addresses in the database were undeliverable or incomplete

Inspirus wanted front and back end processing to address the challenges from the 2 data entry channels

The USPS recommended QAS as a solution


4. What problems did you encounter with bad addresses in your database?

High returned mail costs Gifts incur significant postage and shipping costs

Customer service concerns Gift recipients may not be aware of their achievement award Employers want to ensure employees are recognized

Internal operational inefficiencies Will cover in more detail on the next slide


5. What are the internal, operational repercussions of bad address data? How does it hurt your organization?

Many costs associated with processing returned packages and gifts. Postage and shipping Time Materials Customer good will

Handling returned packages involves several departments Client Service Group: contacts recipient for the correct address Shipping Warehouse: receives returned packages and fulfills

corrected orders


6. How did you fix the data quality problems?

Inspirus purchased two Experian QAS tools to solve their data challenges

QAS Pro verifies addresses as they are entered at POS by gift recipients

QAS Batch provides bulk address cleansing for large files of addresses supplied by employers


7. How do you use your Experian QAS tools?

Pro Web Active on their website, the user is unaware they are even using

Pro Web The user is prompted if information is missing

Batch Initially batch cleanses were performed by IT Department to clean

files provided by their customers Today, a homegrown internal system automates the batch

cleansing process


8. What results have you seen with Experian QAS products?

Reduced returned mail costs Now, less than 2% of all mailings are undeliverable (compared to

20% previously)

Higher level of confidence in contact data

Streamlined operations Less re-work to recover, correct, standardize addresses Reduced labor intensive process for the client service team to

contact gift recipients for the correct address Warehouse spends less time receiving and reprocessing

undeliverable packages and gifts


What are the benefits of combining front-end and back-end verification?

Significantly reduce returned mail Increase delivery and response rates Certification for USPS and Canada Post

CASSTM PS3553 Report SERPTM Statement of Accuracy Report

Workflow for handling unmatched addresses


QASProducts & services

Real Time Capture Clean & Enhance

Backend Cleaning QAS Batch QAS Phone Bureau Services QAS Email Bureau Services

Enhance QAS Unify NCOALink®, AAC, Suppression

Call Center QAS Pro

Web QAS Capture for Web Sites

Physical Addresses Phone numbers Email validation


Questions

Questions after the event?

Email: [email protected]

Call: 888-727-3985

Visit: www.qas.com/batchupgrades

?Submit your questions now!


Please visit www.qas.com for more information.

http://www.qas.com/?tid=2326

http://www.qas.com/?tid=2326

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