master plan idiots' paradise

8/7/2019 Master Plan Idiots' Paradise

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MASTER PLAN

Directed by: Screenplay by: Produced by:

Rodrigo Gonzlez

Larrondo

Nicols Wellmann Benjamn

Sandoval


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WHAT IS IT

SYNOPSIS

INNOVATION

ACHIEVEMENTSTHE 5 KEYS

CROWDFUNDING

COMMUNITY

INTERACTIVITY

CREATIVE COMMONS

DISTRIBUTION

PRODUCTION SCHEDULING

BUDGET

FINANCING

WE ARE

TEAM

MOVIE SPECIFICATIONS

CONCLUSION

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www.paraisodelosidiotas.cl

ndex:


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What is it:Idiots Paradise is a feature film project produced by Silla

Films different from any other type of cinematographic

project made in the commercial as well as the independent

field of the Chilean and Latin American Cinema.

We propose different ways to relate with a movie and new

financing models.

We take advantage of the enormous

power of diffusion and interactivity of

internet, using it in a collaborative way

and under Creative Commons licenses.

We reach out to the audience from the

beginning of the project, generating

an honest and direct connection

with each and every one of them.

We propose a model that transforms

the classic passive spectator, into an

active producer and user of the film.

ts distribution is massive,simultaneous and multiplatform.

ts a project that trespasses

territories and languages.

ts a unique project in our region.

The producers are part of a community

and its the audience who decides

the direction the story takes.

It is a movie transformed

into an experience.

A global, interactive and free experience.

www.paraisodelosidiotas.c02


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Synopsis:

Idiots Paradise is a film that speaks of expectations and

extremes.

Of how these elements make us loose our center, our balance

Martin has only one dream in his head: to find the last

indigenous of the Peikum southern tribe. In order to do so, he

applies for a research grant. If he gets it, he must travel south,

if not, hell stay in town. Both things happen and two plots

begin simultaneously. In one of them Martin lives his dream

surrounded by the forest and writings, facing his expectations

with a reality not as perfect as he imagined. In the other

one Martin becomes a white-collar worker, systematic and

routinary, in which the non-existing expectations cover him

with an apathy that threatens to end him. In both stories

there is Emily, a woman with whom he will define which

road, in this journey of expectations, will turn out better.

03Master Plan.


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Innovation:


Internet and the new technologies have broken the para-

digm of the movie industry forever.

The concept of location and paying to consume content hasbeen lost. Nowadays the contents are of global, unrestrict-

ed and free use.

This new way of conceiving the audiovisual field, makes the

traditional model of financing, production and distribution

to be rephrased.

On the other hand, not all movies filmed premiere in com-

mercial cinemas, and not all of the movies premiered are

watched.

Many are the challenges that our independent industry

faces, but, nevertheless, we believe that the mayor chal-

lenge is that our Cinema is watched.

We must charm the audiences, seduce them.

Our proposition is the interaction, the added values and the

freedom of creation.

Any person in the world can be a producer and a user of

the film.

Besides, it has unlimited exhibition opportunities, it pre-mieres simultaneously in both traditional cinemas and in-

ternet, becoming a multiplatform global premiere.

Thank to the Creative Commons licenses, the producers wil

be able to create works derived from the film and even dis-

tribute them commercially.

Idiots Paradise is a global, interactive and free experience

It is a unique adventure as a project in our region.

Why innovating? Where to innovate?

Not all movie projects get to be flmed. Not all flmedmovies are premiered and not all premiered are

watched.


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05Master Plan.

Achievements:

Some media:

Presence:

Backup :

In only 3 MONTHS and without a photogram of themovie filmed, Idiots Paradise has managed to catchthe attention of more than 30 national and interna-tional media, been interviewed for a publication ifthe English University of Glasgow, get the support ofimportant entities related to copyrights and cinema-tography fields, been invited to show our project indifferent universities in the country and been invitedby the International Film Festival of Via del Mar tolaunch our project.

More than 1000 followers in social networks.More than 40 producers.

More than 1.5 million Chilean pesos.

In only one month we got:

A pioneering project in Latin America - TVN.

The first collective movie of our history -Walabi

An example of liberation of copyrights - La Tercera.


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The 5 keys:


This is micro-nancing.

From the beginning of the project thousands of people

worldwide can transform into producers of Idiots Paradise

starting from just $1000 Chilean pesos (US$2). Sharing ben-

efits, experiences and activities related to the project.

A total experience.

Besides participating as a producer from the beginning of

the project, people can decide which direction the story

takes, conducting the movie to an ending chosen by thespectator, or rather, the user. Besides, at all time through-

out the social networks and streaming events, people and

the producers will be able to interact with the development

and evolution of the film.


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07Master Plan.

A global event. Its free, its yours.

A global premiere in internet, free and in HD, as well as in

traditional cinemas; premiering, this way, a same content

with two different simultaneous experiences.

Once exploited the distribution chain, the producers wil

be able to use the film the way they wish. Whereas cre-

ating derived works, another version of the film, trailers

video clips, documentaries, etcetera; even being able to

exploit them commercially, as long as the original authors

are named.

From passive spectator, to producer andactive user.

Living events and exclusive activities of a movie generates

a feeling of belonging, of community. People not only share

benefits, but also experiences and contents as users. Thisis what we call the community of producers of Idiots Para-

dise.

The 5 Keys


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Crowdfunding:


Invest, Choose, ShareModiy and Distribute.

The goal is to change the traditional concept of passive audience and transform the future audiences of a film into active

participants of the project.

All people, no matter language or nation, can be a producer

of Idiots Paradise, making a contribution from just $1.000 Chilean pesos (US$2) and get benefits from appearing in the

credits of the film, an exclusive producer DVD dedicated by the director, avant premiere, a draw to appear as a second-

ary character and a lot more.

Besides, all people who contributes to the project gets, regardless the amount of the contribution, the title of producer,

receiving -digitally or printed- a producer certificate with the name of the contributor signed by the creators of the

project.

Producer Certificate.


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Crowdfunding

09Master Plan.

Each contribution category shown bellow contains a series

of benefits different from the previous one, while the more

the contribution, the higher the benefits as a producer.

Categories:


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The type of benefits are diverse and vary among the following accordingly to

the contribution.

Benets:


Crowdfunding.

Printed numbered producer certificate, with name

and signed.

Web credits.

Worldwide avant premiere via internet.

Credits in the film.

Poster only for producers.

Producer DVD version.

Free entrance to parties and events.

Producer T-shirt .

Avant premiere in cinemas.

Official premiere after party.

Inclusion to the draw to appear as a second-

ary character.

Executive producer in the initial credits.

Producer Poster. Producer T-shirt


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Crowdfunding

11Master Plan.

There are 3 ways of joining and being producer of Idiots

Paradise.

The main way is through the official web site www.

paraisodelosidiotas.cl and click JOIN!

Once completed the 3 simple steps and confirmed

your payment, you will have entered the producers

community of Idiots Paradise.

The second way is through the Kickstarter.com

site. Kickstarter is a Crowdfunding project platform

from the United States which has financed over

3000 projects under this mode. Silla Films entered

Kickstarter in January 2011, being the first Chileanproducer in going into this platform, after being ac-

cepted with our short film project about the 2010

earthquake Suspended Soul.

This method of payment will be available from March

2011 and its type of payment will be through Amazon

accounts and credit cards. This method of payment

aims to North American and European audiences.

The third way of being able to become a produceris by presence, by attending one of our community

events or by reaching one of our stands. Once there,

at a party, talk, cultural exposition or flash mob, the

payment can be cash or redcompra.

Join:

The methods of payment our

site currently accepts are:

Crowdfunding platform:

By presence::

Bank direct

transference.

Redcompra.

Paypal.

Cash .

Dinero Mail.


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Community:


The idea of being part of a community is born based in

conceiving Cinema as a collective experience. Hundreds of

emotions are shared in the specific moment of showing a

film, yet theyre experienced by the spectators in a passiveway.

Our idea is to take that collective emotion one step further,

transforming it into an active emotion and a collaborative

experience, where the spectators are active producers of a

common project.

There are 2 ways of participating in Idiots Paradise:

A collaborative project.

Become a part of the Community and get access to

all of its benefits. Participate in the development of

the film and access, free of charge, to events and ac-

tivities revolving around it.

PRODUCER.People who wishes to join the team and who are par-

ticipating in the project production, whereas design-

ing posters, proposing ideas for activities or being

part of the team in specific tasks, like project diffu

sion and actively re-twitting and re-posting our con-

tents, etcetera.

COLABORATOR.


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Community

13Master Plan.

Social networks.

Events.

Crowdfunding.

Crowdsourcing.

PARTICIPACIN.It is through the license the film possesses that peo-

ple will be able to create works derived from it (de-

tails ahead), thus generating a universe of different

audiovisual pieces dispersed over the web created by

the same users. All of this in a legal, free and unre-

stricted way.

CREATIVE COMMONS.


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Interactivity:


There are two versions of Idiots Paradise.

One is the MASTER version, which is the film that will be

sent to festivals and will be premiered in cinemas, televi-

sion and DVD. This version tells the story from a directors

own montage, mixing both plots simultaneously and having

a different ending from the one in the free interactive ver-

sion in the internet.

And the second version is INTERACTIVE. This version will

only be visible through internet and people will decide

which direction the story takes.

Its visualization is free for all spectators. The level of inter-

activity appears only once, in the catalyst.

The catalyst is a concept used in script writing which refers

to: a fact, phrase, gesture, etcetera, and changes radically

the balance of forces in the main characters life. Its pro-

duced by chance or will and it is the main character that

must react to it. In this case, the direction that our lead

character takes will be decided by YOU.

The options are two, and each one leads to tell a totally dif-

ferent plot from the other.

While the Interactive version is free for all audiences, onlythe producers, who through user names and passwords,

will be able to access both versions of the film through a

worldwide digital avant premiere, even before its commer-

cial premiere in cinemas.


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Creative commons:

15Master Plan.

Creative Commons are, simply, licenses that allow giving

specific uses to the works developed by the authors and in

a less restricted way than the traditional copyright.

Instead of having all rights reserved, the Creative Com-

mons allows the works to have some rights reserved,with the possibility of administrating them as you wish.

In the case of Idiots Paradise, the film will be released once

finished the chain of commercial exploitation (counting

from the day it premieres) for all of the producers com-

munity.

They will be able to distribute it, copy it, re edit it and gen-erate all sorts of new material, even having commercia

benefits of it.

Idiots Paradise will be part of the world, transforming itself

into derived works and of collective use, whereas is free or

commercial.

The film can be distributed, copied and exhibited by

third parties, always naming the original authors.

ACKNOWLEDGMENT:

The created material can me modified and distrib-

uted but under the same license as the original ma-

terial.

SAME SHARING:

Share, Remix, Reuse.All of this in a legal, free and unrestricted way.


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Distribution:


Worldwide and multi language.Free premiere, in High Definition and interactive. Here the

contents are before somewhere else and there are updates

and exclusive extra material for the producers community.

At the time of the premiere, the tech and the artistic team

are in constant interaction with the producers, who have

the benefit of being the firsts to watch both the interactive

version as well as the master version.

For those who arent producers, you can only enjoy the in-

teractive experience, free and in High Definition.

INTERNET.

Traditional, not conventional.Idiots Paradise will be also present at cinemas and in digital

format.

Its first premiere place will be Santiago de Chile. The exhib-

ited version will be the MASTER version, which contains a

different ending from the interactive version in the inter-

net.

This version corresponds to the directors version, the onewhich has traveled throughout the festivals.

Besides, some exhibitions will have:

- Live music

- After party

- Awards

THEATRICAL.


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Special editions.We plan on premiering with 1000 optic units; half of them

will correspond to a special version of limited collection.

There will also be sales of special pen drives, numbered and

unique, with extra contents, PDF project files and variousfilm formats.

All of those elements will be available in traditional stores

as well as in our sales portal of Idiots Paradise.

PHYSICAL SUPPORTS.

Distribution

17Master Plan.

Traditional, not conventional.The traditional way is for a movie to appear in open televi-

sion after 200 to 300 days and even after 2 years after the

premiere at cinemas.

With our distribution model and added value this is not

necessary.

After seven months of its premiere in cinemas, Idiots Para-

dise, in its MASTER version will be able for television.

This makes a great difference in exhibition advance, in com-

parison to other types of films, generating, in less than a

year, premiere in all existing platforms.

TV.


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Distribution.

Take it everywhere.Transmedia content will be distributed throughout cell

phones, which will add depth and details to the story.

These contents are exclusive for this format, having a very

reduced cost.

MOBILES.

New frontiers.Air lines, VOD Cable (Video On Demand), video games con-

soles, iTUNES and other markets will also be the target of

Idiots Paradise.

OTHER EXHIBITION POSSIBILITIES.


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Production Scheduling:

19Master Plan.

More than 700 days of development, 60 days of pre production, 25 intense days of shooting, 90 days of post

production, more than 18 locations along Chile, a team of over 70 artists and technicians, and a simultaneous,

interactive premiere free all over the world, makes of this movie a unique experience in the region.

The work schedule begins in November 2009 and ends with the premiere the first trimester of 2013.

5 monthsDEVELOPMENT

9 months

PRODUCTION.6 months

START UP.6 months

DISTRIBUTION.

6 months

FINANCING.12 months


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Making this project, covering all its stages until the day it

premieres, has a cost of 434.807 EUR / US$600.562, which

are distributed as it shows below, throughout the devel-

opment of the project:

www.paraisodelosidiotas.c

Budget:

Shooting51%

Pre production10%

Development13%

Distribution and Exhibition

13%

Post production

13%

220.535 eur

us$303.349

434.807 eur

us$600.562

44.779 eur

us$61.595

54.214 eur

us$74.881

58.565 eur

us$80.557

56.713 eur

us$78.010


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Financing:

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We use Crowdfunding as a way to set in motion the project and generate the community that will be present at the

moment of its premiere.

Such premiere potentiality, added to a massive global and interactive distribution, makes the movie a HIGH IMPACT

product, generating a greater possibility of interaction with the brands.

Master Plan.

Some sources of nancing:

CROWDFUNDING

Own crowdfunding

Kickstarter


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We are:

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Fresh ideas and fearless productions identify us. We are

young and we believe that the impossible is possible with

effort and passion. We are a producing company that is

born to tell stories, stories that are seen and that generate

a contribution to the Latin American industry.

We do what we love and we are committed to that.

We believe that current cinema must look for new ways of

production and interaction with the audiences, squeezing

the use of new technologies to find new paths in the devel-

opment processes.

Idiots Paradise is a project which, no doubt, speaks of our

times.

It speaks about where are things going and about challeng-es that are left to face.

www.sillafilms.c

Master Plan.


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BENJAMIN SANDOVAL / Producer

Of a creative spirit, multifaceted, restless and focused in

details, he is in constant search of a new challenge. He

made his first short film when he was ten years-old with a

Hi-8 and since then the travel of the ideas has been his pas-

sion. He won various awards through college, besides he

has worked as a director, producer and editor in publicity.

With studies in Filmmaking, Scripts and a Diploma in Execu-tive Production of Universidad del Desarrollo, Benja is also

a fan of video games and loves Watts pineapple juice.

RODRIGO GONZLEZ LARRONDO / Director

Movie lover and rocker, hes always searching for new cin-

ematographic styles to apply in his work. Since he was a

kid he endeavored on putting his songs to his home made

films in an effort to impress girls. His first college short film

granted him the Year Revelation Award, besides being se

lected in the Valdivia Film Festival with his medium-length

film called Causualidades. Currently he is focused in thedevelopment of Idiots Paradise and parallely he contin-

ues to make music with his group Los Darwins.

The team:

23 www.paraisodelosidiotas.cl


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The team

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Nicolas Wellmann G.Screenwriter

Since he can remember Nico

writes new stories day by

day. Intelligent and obses-

sive, he went through some

universities in Argentinaand Chile, until he stayed in

Chile writing over a dozen

projects. He was a screen-

writers assistant for Mar-

cela Said and Julio Rojas. At

present he is working in the

writing of three films and as

an advisor of scripts for di-

rectors such as Che Sandoval

(Te cries la mas linda).

Paz UrrutiaExecutive Producer

With over 10 years of experi-

ence in the audiovisual mar-

ket and winner of various

audiovisual funds, Paz has

been in charge of projectslike Ojos Rojos (Red

Eyes), the most watched

film in 2010, the awarded

documentary La Colori-

na and Megavision, Canal

13 and TVN series such as

Grandes Chilenos (Great

Chileans).

Andres Garca HuidobroMarketing / Distribution

He is a publicist with over 10

years of experience in the

field of cinema, professor

and former Marketing Man-

ager of distributers like Unit-ed International Pictures

and BF Distribution; hes also

an executive in charge of co-

ordinating the campaigns of

Coca-Cola, Ripley, VTR and

Nestle in McCann Erickson.

His experience in cinemato-

graphic distribution covers

more than 50 movies, from

international premieres like:

The Twilight Saga, MillionDollar Baby and Paranormal

Activity, to Chilean movies

like: Grado 3, La vida de los

Peces and Mirageman.

Master Plan.

Nicolas Etchebarne

Mackenzie

Executive Producer

Filmmaker by profession, he

is committed and efficient

With experience in execu-

tive production in films likeDesde el Corazon and

Shop-Shui. Nico is also a

pedagogy lover; he currently

teaches executive produc

tion in University UNIACC

along his great friend and

executive producer Macare-

na Concha.


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The team.

25 www.paraisodelosidiotas.cl

Claudia TorresCommunity Manager

She is in charge of the so-

cial networks of campaigns

like Teleton, Movistar and

several awarded Blogs and

internet sites. She knew howto take advantage of her

geek qualities at what she

knew best: being queen of

the virtual layers of internet.

Zainab EbrahimiUSA production

Raised in New York, from

an Iraqi father and Chilean

mother. Former student

leader and Informatics En-

gineering student at NYIT.With great managing and

committing capacity, Zainab

is in charge of community,

events and merchandising in

USA.

Andrea CarvajalClaudia GutirrezDaniela ArancibiaMedia and Comunication

Andrea Carvajal and Claudia

Gutierrez are Plaza Espec-

taculos, the press agencyin charge of boosting and

defunding films for over 10

years. Among them there

are films like La vida de los

Peces, Super, Dawson

Isla 10, All inclusive, El

Cielo, la Tierra y la Lluvia

and Desierto Sur. In our

project they have stood out

for getting involved with us

from the beginning, project-ing their experience and wis-

dom at all moments.

Juan Pablo BarrosCreative Director

With a degree in Graphic

Designs, JP always stands

out by being efficient, sys-

tematic, creative, and spir-

itual advisor. Since he joinedthe project we knew that

the whole graphic and artis-

tic concept will be in good

hands. It is enough to look

at this folder to realize that

fact. He stands out because

of his level of professional-

ism and compromise, com-

bined with his excellent

tenacity. Hes a ninja of the

arts and an A+ as a person.


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The team

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Constanza GazmuriArt Director

Outstanding visual artist of

Universidad Catolica. The

second she returned from

Spain after getting his Mas-

ters in Film Artistic Direc-tion, she joined Idiots Para-

dise. She stands out because

of her renewed and fresh

style and because of her

working sensibility.

Nano SternMusician

Outstanding national song-

writer, he has performed in

important stages worldwide.

Hes part of the new genera-

tion of Chilean musicians likeChinoy, Camila Moreno and

Francisca Valenzuela, and he

will be in charge of creating

the main theme song of the

film. Camila MaureiraAssistant Direction

Daniel SantanaProduction Assistant

Constanza LuzoroTranslation

Javiera CamachoDesign

Cristina YaezLegal

Diego IllanesProgramming

Master Plan.

Sebastin Olivares

Composer

Neat, obsessive and pro-

found lover of Mahler

and Debussy. He lives and

breathes music to exist.

Composer and movie loverto the core. Currently hes

developing the whole score

of Idiots Paradise.


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Movie Specications:

Name: Idiots Paradise.

Production company: Silla Films Inc.

Type of production: Fiction full-length film.

Production Country: Chile.Language: Spanish / English

Total Budget: 434.807 EUR / US$600.562

Runtime: 100 minutes.

Target audience: Young adults (15-38 years old)

Socioeconomic segment: ABC1-C2.

Genre: Drama Comedy.

Sub genre: Romantic Comedy.

Type of film: Medium List.Film format: High Definition.

Exhibition format: Digital and Streaming.

Distribution strategy: 360 - Transmedia.

Shooting date: July 2012.

Premiere date: April 2013

Financing: Crowdfunding National and

international funds Investors Sponsorship.

Director: Rodrigo Gonzales Larrondo.Producer: Benjamin Sandoval

Executive producers: Paz Urrutia -

Nicolas Etchebarne Mackenzie.

Script: Nicolas Wellmann Georgudis.

www.paraisodelosidiotas.c


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Idiots Paradise is a project which, with-out a doubt, speaks of our times.

It speaks about where are things going and

about challenges that are left to face.

Nonetheless, this project not only allows us to make a film that

is visible and according to our way of viewing the world.

This project allows us to fulfill a dream

And fulfill it no matter what it takes.

We invite you to become part of this experience

[email protected]

Conclusion

Master Plan.


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www.paraisodelosidiotas.cwww.sillalms.cl


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Directed by: Script by: Produced by:

Rodrigo Gonzlez Nicols Wellmann Benjamn

www.paraisodelosidiotas.clMore information:

master plan idiots' paradise

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