S.Y. BMS (3RD SEMESTER)

GROUP: 1

PRESENTS:

MARKETING MANAGEMENT PRESENTATION ON

Seek excellence & Success will follow

----FACULTY: AMISHA MA’AM

GROUP MEMBERS:-

SR.NO

ROLL.NO

NAME MARKS SIGN

1 13 CHIRAG JINANDRA

2 15 HITESH KHARWA

3 16 SIDHANT MAGAR

4 20 RAHUL PARMAR

5 42 MUSTAFHA SONI

6 43 GANESH SURYAVANSHI

7 44 HETAL TADHANI

8 47 RONAK VORA

9 52 BANSARI SHAH

10 53 AJAY CHAWDA

HOW MARKETING IS DONE BY “3 IDIOTS”?

3 Idiots and Film Branding

Film branding in India has come a long way since its early days, with the entire publicity spend of the films being taken care of, today, by branding activities and brand integrations with corporate companies who want a better placement and visibility for their brands and products. The success story of the brands associated with the Bollywood blockbuster 3 Idiots goes to show that film branding is all set to grow in the coming days.

The Rs. 7,000-cr Hindi film industry (Bollywood) has been the hotspot for Indian corporates for many years, but the latest Bollywood flick 3 Idiots has totally changed the way branding is done in Bollywood and set new trends and records. In Hollywood, film branding is done on a very large scale and with high intensity. But in Bollywood, it is still at a nascent stage, and now, after 3 Idiots, its scale and intensity are only growing high. The entire Indian customer base can be best targeted with a powerful medium like Indian movies. More than 15 brands are associated with 3 Idiots in the form of both In-Film-Branding and Out-of-Film- Branding practices. As the movie is the biggest ever hit in and outside India, the target audience are numerous and the brands endorsed inside and outside the film have created a great impact on consumers and influenced their buying decisions. Film-branding is not the only means for promoting brands; there are many other media to promote a brand.

However, film-branding is very cost-effective and creates value for the corporate, and that is why many companies are breaking the clutter and moving towards new audience with film-branding. Film-branding covers many elements like product visibility, television advertising,

outdoor advertising, radio and press advertising. The brands can also increase their visibility through merchandising film-based products at corporate retail outlets. In-Film-Branding

In-film-branding is the art of promoting corporate brands and products in films, where the star cast in the film, at some point or other, use these products so that the target audience are influenced to try out the brand. In-film-branding is mainly introduced in films to raise publicity funds for filmmaking, and after 3 Idiots, it has emerged as a main source of revenue, covering around 15% of publicity budgets. It also works as surrogate advertising for the brands placed in the film, which has a two-way advantage, both for the film and for the corporate brands or products. GoFish Entertainment Pvt. Ltd. is the branding partner for 3 Idiots. There are about 15 brands associated with the movie, and these brands contributed from Rs. 25 lakh to Rs. 75 lakh, depending on the placement of the product in the movie. The entire deal was worth Rs. 2-3 cr, which included a cash component and co-branding activity. The movie producers spent about Rs. 4-5 cr on television and print media advertising, and the total marketing outlay was around Rs. 10 cr. While Reliance Life Insurance contributed around Rs. 6 cr to its campaign known as `All Is Well', Pantaloons sold apparel designed by Aamir Khan. Brands Associated with 3 Idiots

Air India

Air India was the first brand endorsed in the movie, as it was placed in the very first scene. The entire first sequence of the film was shot in an Air India aircraft, as Madhavan, who plays one of the three main roles, travels in this flight. The placement and the visibility of Air India were very good, and the brand recall was also good, as the scene in the movie was very interesting and the brand integration was very successful and meaningful. Airtel

In one of the most important and tension-filled scenes of the film, at a hospital, when Sharman Joshi falls ill, Aamir Khan uses Airtel Internet data-card and connects to the webcam chat, as in the background, the Airtel signature tune plays. Fortis Hospitals

Fortis Hospital has a very good placement and visibility in the film, because all the important and emotional scenes were shot in the hospital. Fortis Hospital is even showcased in the film as a very happy place to be in and is shown equipped with all the facilities in the scenes that were shot in the hospital. This branding exercise has helped the Fortis brand very much, as it has never used the mainline advertisements. Mahindra Flyte

The two-wheeler company Mahindra Power Scooters' product, Mahindra-Flyte, made its debut in the movie. It was a very successful promotion of a new product, even before the launch, where it could target the audience, especially the youth, who were the major audience for the film. The placement of Mahindra Flyte, in the film, is in very important scenes and the visibility is also very high, as the two-wheeler is very central to the film's

story, and the 3 idiots of the film even ride the scooter in important scenes, producing greater impact on the target audience. Pepsi's Aquafina

Aamir was associated with the brand Coca-Cola as a brand ambassador, but Pepsi's mineral water brand, Aquafina, finds a place in the film, instead. Aquafina, which wanted to target the young consumers, found this film apt for promoting its products, as the film revolves around young students. And without doubt, Pepsi's strategy has worked well. Samsung Mobiles

Samsung Mobiles also got a very good placement in the film, as the entire cast of the film use Samsung mobiles, which are visible in various scenes of the movie. Also, Aamir is the brand ambassador of Samsung mobiles, so the integration has been done well. Van Heusen

Brand Experience, the in-film branding division of Lodestar Universal Company, had taken care of film properties in the movie Ghajini with actor Aamir Khan for the upper end Van Heusen brand. In 3 Idiots also, they have associated with Aamir for the brand placement of Van Heusen, for which Lodestar Universal charged 10-15% of the deal amount from Van Heusen. Volvo

The red-colored Volvo XC90 Sports Utility Vehicle (SUV) from the international auto major Volvo has an important placement in the movie. Since the film director and producers wanted only red-colored SUV, as they felt that other colors would get lost in the background

locations of Shimla and Ladakh, Volvo, which had not yet launched the model in India, brought two red-colored SUVs directly from their headquarters in Sweden for their brand promotion. As the important scenes of the film were shot in the Volvo XC90, it has got greater placement and visibility. Out-of-Film Branding

Out-of-film branding is promotion by using the plot and footage of the film for a co-branded promotion campaign, which also has a two-way advantage both for the film and the products. Out-of-film brand integration helps increase the visibility of the film after its release. Out-of-film branding covers television advertising, outdoor advertising, radio and press advertising, and merchandising film-based products at corporate retail outlets for increasing the products' visibility through films. Brands Associated with 3 Idiots

Converse Shoes

The American Sports Company, Converse, inspired by the roles in 3 Idiots, has launched a special footwear line and named them after the movie as `Converse 3 Idiots Collection'. There is very good placement for the company in the film, as the footwear is worn by the stars of the movie, and the visibility is very high. The entire range has been made available at all Planet Sports, Pantaloons and Central outlets across India. Facebook

Facebook has introduced innovative promotional campaigns known as `Crazy Idiot Test'

(CIT) and a limited edition Virtual Gift that all the 3 Idiots fans can share all around India with their friends and family.

CIT has been designed in such an innovative way that it attracts the young students, where

they can test their Idiot Quotient! The participants have to solve the puzzles at the website's Idiots Academy and clear all the semesters. And then, they can proudly join the Idiot Clan. The virtual gift is a combination of `Doodle T-shirt' and `Converse shoes' available for Indian users, which they can share with their friends. The virtual gift has been put on Pantaloons' Facebook page and is available to all those who sign up for Facebook on that page. HomeShop18

The exclusive merchandise of 3 Idiots is being sold through HomeShop18, which is a 24-hour advertising television channel in India. Aamir Khan has exclusively designed the Converse shoes collection, which is popularly known as the doodle design. Aamir Khan, by the way, is the first Indian film star to have personally designed any film merchandise.

Pantaloons

Pantaloons launched the 3 Idiots apparel and accessories collection at a grand event in Mumbai, where Aamir Khan walked on the ramp. Aamir Khan designed the ten-hands drawn Doodle T-shirts during the making of the film. This collection is available across all Pantaloon stores in India. The collection not only includes Aamir Khan Doodle T-Shirts, but also the replicas of T-shirts worn by Aamir, dresses worn by Madhavan and Sharman Joshi,

and garments and jewelry worn by Kareena Kapoor in the film.

Reliance Life Insurance

Reliance Life Insurance contributed around Rs. 6 cr to its campaign known as `All Is Well'. Following the tie-up with the movie, Reliance Life Insurance company started using the main concept of the film `All is well'. The campaign was conducted through various advertising media like television, radio and outdoor advertising. The outdoor advertising for the campaign was done very innovatively using hoardings, bus shelters, buses, platform signages and mobile vans. Primesite was the outdoor media partner, taking care of outdoor campaign by creating cutouts of the star cast, which were displayed across Mumbai, Delhi, Kolkata, Hyderabad and about 500 towns across India.

Zapak.com

Zapak.com was the official digital marketing partner of 3 Idiots and has developed the official website for the film. This website offers content based on the theme of the movie, targeting the young people. The website has been designed so innovatively that it makes the user go through different rooms of Idiots Academy some of them are director's office,the lab,

the hostel, the canteen, the classroom and the toilet. Since over 50% of Indians are below the age of 25 years, Internet and mobile-enabled advertising is the right way to target this group.

Conclusion

Film branding has proved to be an effective marketing strategy to indirectly target a huge audience and promote the brand, while contributing to the film's publicity spends. In-film branding is a very effective tool for promoting the products surrogately, whereas the out-of-film brand associations enhance the outreach of the film and the brands associated with it. There are in all 14 brands associated with the Bollywood blockbuster 3 Idiots, and almost all the brands have a success story to tell, thanks to their association with the movie

NEW TRENDS IN MARKETING ?

Marketing’s New Role

In the early decades of the twentieth century, a few far-seeing individuals observed the changes brought by the industrial revolution and conceived a new philosophy of selling “things.” Using mass production, network broadcasting, nationwide transport and chain retailing, marketers could drive consumption among a rapidly increasing US population.

By emphasizing product, pricing, promotion and placement, companies could manage customers like they managed their production plants—with strategy, SKUs and forecasts,

planned spending and measurable results. Consumers could be “bought,” like capital equipment and this process could be controlled, repeated and replicated.

The Coming Change

For over 50 years, this model worked. It propelled the US economy to heights unimagined in previous centuries, shaping popular culture and contributing to nearly everyone’s lifestyle. But this model has started to disintegrate.

Traditional marketing practices, rather than promoting purchases, are starting to inhibit them. Packaging and direct mail induce guilt and create waste. Merchandising and advertising create clutter and invade privacy. Pricing elicits skepticism. Positioning often rings false. Distribution channels fail to get the right product to those who want it when they want it. And traditional marketing costs continue to skyrocket, while results spiral downward.

As the common practices of marketing flail about and gasp for breath, a new approach is emerging from the chaos. This new approach is based on a fundamental reversal in the relationship between consumers and producers. At its core, it tightly aligns marketing with innovation. It emphasizes meaning, experiences, authenticity, and passion, and it de-

emphasizes hype, intrusion and image. It embodies one-to-one and one-to-many communication principles, but it’s the consumer who is holds the power, and it’s the companies that are being evaluated.

Both cultural and technological forces are effecting this change. Technology has empowered the household with 24/7 shopping, delivery on demand, time shifting of media, mute power over ads and an unparalleled ability to price compare, bargain and evaluate. Additionally, consumers have grown savvy to the tactics and strategies of marketers. They are no longer easily persuaded. And when they are persuaded, it’s typically by their growing reliance on the recommendations of friends, family and community. Finally, the increasing expectation of individualism and customization leaves little room for mass appeals.

For marketing to meet this challenge demands a change in its focus and practices. These are a few Cheskin feels are critical:

Deeply know your customer. Success will increasingly be based on an information advantage. The more you know about your consumer, your competitor and your market, the better you’ll succeed.

Value the relationship. As the consumer becomes more powerful and less susceptible to marketing influences, protecting the relationship a company has with its consumer will become more crucial. An essential element of any relationship is trust.

Create personal relevance. Customization along relevant criteria will be increasingly demanded. Those who can deliver individualized experiences of their products, services or brand will do far better than those who only offer one-to-one marketing.

Push presence, not image. With so many options available, only the distinctive will prosper. Design will play a far greater role than it has in the past. Design that integrates all aspects of a company’s offering into an integrated experience will do contribute even more value.

Think link. Mass media can’t provide sufficient reach anymore, but linkage through the Internet and other digital medium can. Word of mouth and grass roots campaigns can thrive in those mediums.

Evolve quickly or die slowly. Companies and brands capable of accepting and flourishing in a condition of relentless, continuous change will prosper while their more hidebound competitors fade away.

Integrated Marketing Communication

Topics: [Integrated Marketing] [4 C's vs. 4 P's] [Perception vs. Facts] [Information Processing]

 

A Model for Integrated Marketing

Integrated Marketing Communication is more than the coordination of a company's outgoing message between different media and the consistency of the message throughout. It is an aggressive marketing plan that captures and uses an extensive amount of customer information in setting and tracking marketing strategy. Steps in an Integrated Marketing system are:

1. Customer DatabaseAn essential element to implementing Integrated Marketing that helps to segment and analyze customer buying habits.

2. StrategiesInsight from analysis of customer data is used to shape marketing, sales, and communications strategies.

3. TacticsOnce the basic strategy is determined the appropriate marketing tactics can be specified which best targets the specific markets.

4. Evaluate ResultsCustomer responses and new information about buying habits are collected and analyzed to determine the effectiveness of the strategy and tactics.

5. Complete the loop; start again at #1.

4 P's vs. 4 C's

Not PRODUCT, but CONSUMERUnderstand what the consumer wants and needs. Times have changed and you can no longer sell whatever you can make. The product characteristics must now match what someone specifically wants to buy. And part of what the consumer is buying is the personal "buying experience."

Not PRICE, but COSTUnderstand the consumer's cost to satisfy the want or need. The product price may be only one part of the consumer's cost structure. Often it's the cost of time to drive somewhere, the cost of conscience of what you eat, and the cost of guilt for not treating the kids.

Not PLACE, but CONVENIENCEAs above, turn the standard logic around. Think convenience of the buying experience and then relate that to a delivery mechanism. Consider all possible definitions of "convenience" as it relates to satisfying the consumer's wants and needs. Convenience

may include aspects of the physical or virtual location, access ease, transaction service time and hours of availability.

Not PROMOTION, but COMMUNICATIONCommunicate, communicate, communicate. Many mediums working together to present a unified message with a feedback mechanism to make the communication

two-way. And be sure to include an understanding of non-traditional mediums, such as word of mouth and how it can influence your position in the consumer's mind. How many ways can a customer hear (or see) the same message through the course of the day, each message reinforcing the earlier images?

Perception vs. Facts

In an age of increasing information overload, the consumer has developed a coping mechanism to deal with the amount of information being received. There is increasing evidence that customers and prospects are basing most of their purchasing decisions on what they perceive to be important or true (or what they think is right or correct) rather than on solid, rational, economically derived information. To the consumer, perception is truth. A perception may not be correct, but it is what they know, and what they know is all they need to know. This new "sound bite" approach to gathering marketing information demands that a marketer's statements about products or services must be clear, concise, consistent, and comprehensible through all forms of communication or the consumer will simply ignore them. Any minor inconsistency that does not match the existing "mind map" and will be ignored.  

Information Processing

  Key to effective communication is understanding how consumers process the vast amount of information that comes their way each and every day. To cope, we select only that information that we perceive to be important and ignore the rest. Thus, we limit our span of perception as a way of coping. If the marketing message is to be selected and processed, it must:

1. consist of sensory and life experiences that can easily be identified and transformed into a unified concept,

2. have mental relationships to other categorized ideas, and 3. fit into the categories and mental linkages that people have already created for

themselves.

Marketing communication messages that are not recognizable, are not related to each other, conflict with what has already been stored, or are simply unrelated or unimportant to the person will simply not be processed, but ignored. Communication only occurs when the

consumer accepts, transforms, and categorizes the message. The storage and retrieval system works on the basis of matching incoming information with what has already been stored in memory. If the information matches or enhances what is already there, then the new information will likely be added to the existing concepts and categories. If it doesn't match, the consumer has to make a choice, either the new information can replace what is already

there or the new information can be rejected. If rejected, the consumer would continue to use existing concepts and categories and ignore the new. This is called a "judgment system" in that consumers match or test new information against what they already have and then make a judgment to add to, adapt, or reject the new material. When consumers reject the information or do not add or attach it to what they already have, there is a failure to communicate. In many cases, the failure to communicate is the result of the marketer being unable to match his or her messages or fields of experience with those of the prospect or customer. Consumers use the same information processing approach whether the new data comes from advertising, sales promotions, a salesperson, an article in a newspaper or magazine or from what their neighbor is telling them. The marketer who presents non-integrated messages risks not having any of his or her messages processed because of the conflict that occurs in the consumer's information processing system. If for no other reason that the risk of confusion, marketers must integrate their messages or consumers will simply ignore them.

 Chunking and Networks

  Concepts are not isolated units. They are networked together into what we call categories. These groups of concepts are not only made up of chunks of information, but then in turn are also networked together in conceptual relationships. Key to understanding the relationships is understanding the cultural and life experiences that have created the existing network of information chunks that exist in the consumer's head.

 Models of Information Processing

Two models of information processing have been proposed:

1. The replacement model assumes that it is possible for the marketer to "replace" previously stored information chunks with new ideas. What is said does not matter as much as how often and how loud the message has been transmitted. With enough exposure, the new will replace the old.

2. The accumulation model of information processing assumes that message consistency is critical since the consumer accepts, processes, and stores information about the product or service relative to what has already been mentally accepted. The judgment system (perceptual consistency) prevents consumers from having multiple concepts or categories for the same message. Information that does not fit is rejected and not filed. That being the case, the need for Integrated Marketing Communication is not only needed, but critical to marketing success.

Aamir's unique marketing strategy for 3 Idiots!

A few weeks back, the filmmakers also painted walls of washrooms in certain theatres. There were slogans that said, "you are an idiot" next to the cubicles in the men's restroom. This was part of promoting the film 3 Idiots. The latest stint is using rickshaws to promote the film.

Aamir Khan has come up with a unique marketing strategy for 3 Idiots. He has printed stickers for autorickshaws that say 'Capacity: 3 Idiots'. The rickshaws have been introduced in the city and are plying in both central and western suburbs.

A daily reports that these stickers would be seen on around 10,000 rickshaws in cities like Mumbai, Hyderabad, Gujarat, Jaipur, Kota, Lucknow, Kanpur, Patna, Kolkata, Bhopal, Indore, Bangalore and Chennai.

3 Idiots Marketing Journey

Every time an Aamir Khan flick is up for release, one could easily expect slew of marketing initiatives. This time is also no exception, with 3 Idiots slated to release on Christmas, the brand ‘Aamir’ is busy with his own style.

Firstly, he is on a Discover India tour, where he is visiting places in different parts in a disguised manner giving away prize to anyone who recognizes him. Once his day is over in a city, the recording is shown

across all news channels the next day. Uptil now he has been to six cities and nobody knows where his last (seventh) stop would be.

Around the country, special butt chairs have been placed at leading multiplex chains to figure out the curiosity. Also, unique stickers on 10,000 rickshaws around the country have been placed reading ‘Capacity: 3 Idiots’.

And after Amitabh Bachchan, the Reliance ADAG group has also associated with Aamir in a big way. Two of its verticals – gaming site, Zapak.com and Reliance Life Insurance have associated themselves with the movie.

Zapak has partnered with a gaming website idiotsacademy.zapak.com where Aamir has gone hiding. Reliance Capital has launched ‘All Is Well Insurance Plans‘, keeping in view the movie’s anthem.

Aamir Khan has even designed a range of 3 Idiots T-shirts which are being marketed by Pantaloons.

Statistically, Aamir has always scored whenever he is involved in a film’s marketing, hopefully he would score this time too.

3 Idiots: Exploring innovative marketing

The makers of the movie lined up some interesting marketing ploys, leading to the release of the film this weekend.

If Ghajini secured the honour of the best marketed film of 2008, Vidhu Vinod Chopra's 3 Idiots qualifies for the title this year. Releasing this Friday, the movie is an adaptation of Chetan Bhagat's Five Point Someone, a light hearted and entertaining journey of three friends who try to figure themselves out and share unforgettable experiences.

To promote the movie, the makers have come up with some unusual marketing ploys.

To begin with, each promo of the movie was unveiled in an event attended by three people associated with the movie, including the star cast comprising Aamir Khan, Kareena Kapoor, R Madhavan, Sharman Joshi, Boman Irani and director Rajkumar Hirani. Also, press

conferences were beamed in seven countries.

The music launch of the movie was broadcast on idiotsacademy.com, marked by the absence of media. Users visiting the site on the day of the launch had the option of chatting with the stars present there.

Future Group's Pantaloons India has collaborated with Vinod Chopra Films to launch the 3 Idiots apparel and accessories collection. In his spare time during the shooting of the film, Khan was in the habit of scribbling. The designers at Pantaloons were handed over the pages on which Khan scribbled and the designs were executed on T-shirts. Starting at Rs 399, the T shirts are available in 45 Pantaloons stores across the country.

Besides, the collection also includes replicas of T-shirts, garments and jewellery worn by Khan, Madhavan, Joshi and Kapoor in the film.

Zahid Shaikh, head, marketing, Pantaloons shares that the retail company has been selling movie merchandise for a long time, including recent movies such as Tashan, Bachna Ae Haseeno and Dostana. "The range will cut across age groups and the best part is that it is reasonably priced," he says.

Reliance Life Insurance has entered into a tie up with the movie and is using the thought 'All is well', which is one of the mainstay themes in the communication of the film. The campaign, spanning television, radio and outdoor, talks about Reliance Life Insurance's assurance of taking care of its consumer's financial worries and enabling them to live life to the fullest.

Outdoor for the campaign includes innovations on hoardings, bus shelters, bus backs, platform signages and mobile vans. Primesite has executed the outdoor campaign by creating cut-outs of the star cast, which have been put up across Mumbai, Delhi, Kolkata, Hyderabad and 500 towns across India.

As part of another innovation, stickers reading Capacity: 3 Idiots were pasted on the back of 10,000 auto rickshaws that moved in cities such as Mumbai, Hyderabad, Jaipur, Kota, Lucknow, Kanpur, Patna, Kolkata, Bhopal, Indore, Bengaluru, Chennai and some cities of Gujarat. Speaking on the efficacy of auto rickshaw branding, producer Vidhu Vinod Chopra tells afaqs!, "Auto rickshaw is the most popular mode for commuting and works as a wonderful reminder medium. We have used this sticker in all the cities where rickshaw is one of the common modes for commuting."

Besides, activation in multiplexes included messages on the walls of washrooms, saying 'You are the fourth idiot'. Also, chairs shaped like hips placed in the lounge area of multiplexes caught many eyeballs and users. Chairs of the same design appear in the film and have been used in posters of the film, with Khan, Madhavan and Joshi sitting on them.

In early December, Zapak, the online gaming portal, created an alternate reality game on idiotsacademy.com. As part of this, Khan said (through a video message) that he will travel through India, leaving clues about his whereabouts and participants of the game got two weeks to track him down. Varanasi was the first place Khan visited, disguised as an old man locating the house where his mother grew up.

Next, accompanied by Kapoor, he visited the weavers of the famous Chanderi sarees in Chanderi, Madhya Pradesh. Both actors shared meals with the weavers, bought saris and discussed problems of the weavers. Later, Kareena attended a press conference clad in a Chanderi sari gifted by Khan and spoke about her experience with the weavers. After this, Khan landed up outside cricketer Saurav Ganguly's house in Kolkata, again in disguise.

Other places he visited included a school in Gujarat, where he spoke to kids on what they want to do in life, before heading to his final destination, Mahabalipuram in Tamil Nadu.

The idea for Khan's nationwide journey came from the story of the film, where his friends go in search of him. The difference here was that media and fans were trying to spot Khan. Obviously, this journey was captured by many news and entertainment channels and became free publicity for the film.

On Facebook, a profile called Pucca Idiot has been created that has more than one lakh fans. The profile has videos and pictures of Khan's journey.

While it gets full marks for promotional tactics, it remains to be seen whether the movie lives up to the hype created around it.

CHETAN BHAGAT v/s AAMIR KHAN’S 3 IDIOT CONTROVERSY

Let us find out how Chetan Bhagat's Five Point Someone and 3 Idiots are different. Aamir Khan has stated that Chetan Bhagat, the famous novelist is trying to seek publicity from 3 Idiots, which has turned to be one of the biggest blockbusters of Bollywood. He has even asked the makers to initiate legal action against the author. Chetan Bhagat has stated that 3 Idiots is 70 per cent Five Point Someone, and would have appreciated if he was given credit in a proper way.

At Bollywood Trends, we find out the similarity and differences between 3 Idiots and Five Point Someone. 3 Idiots is just BASED on Five Point Someone, 70 percent of the movie is different. Having said this, Five Point Someone is an excellent book and Chetan Bhagat should have been given credit on the starting reels

Here are the similarities of 3 Idiots and Five Point Someone:

The biggest similarity between 3 Idiots and Five Point Someone is Alok(Raju’s character) which is very similar to that of the movie. The background of Raj(Sharman Joshi)’s house with invalid father and poor mother with a sister of marriageable age and Maruti car as dowry. Everything ditto

The open ragging scene is similar but the treatment is different: In Five Point Someone, a coke bottle is about to be shoved behind Alok(Raju) and Farhan(Hari) till

Ryan rescues them. But in the movie, there is the scene in which the collegians have to strip and dance.

The Paper Stealing Scene: In Five Point Someone, Alok jumps out of the insti roof because they are caught stealing papers. In 3 Idiots, Raju jumps out of the roof because Professor Virus tells him that he will be expelled from college, if he does not admit that Rancho and Farhan are responsible for his(Virus') housebreak. In 3 Idiots, Rancho and Farhan steal papers only to help Alok who has broken his legs. But the paper stealing scene is there

Venkat((Chatur Ramalingam) the studios guy for whom Alok leaves his friends so that he could get good grades is there in 3 Idiots as well. Alok comes back to his friends leaving Chatur when Ryan helps his invalid dad. In 3 Idiots, Rancho and Pia take the dad to the hospital.

Neha explains to her dad Cherian how her own brother committed suicide due to unrealistic expectation set by her father. The book delves in depth about Cherian’s regret for his over expectation but the movie has just one scene where Pia tells her dad about her brother’s suicide.

Three dialogues similar in 3 Idiots and Five Point Someone:1. The examiner looked at me as if I had asked for his kidneys2. I am not drawing the line, I am making it for a change3. Define Machine

Here are the scenes that are different in 3 Idiots, which dint feature in Chetan Bhagat's Five Point Someone

1. The suicide scene in the earlier part of the movie2. Pia’s sister Mona has a full fledged role in the movie, there is no such thing in the book Five Point Someone.3. The scenes where Rancho gives a demo everytime to make Pia understand her fiancé doesn’t love her, does not feature in the book4. Mona’s in labor scene is not there in the book5. Chatur Ramalingam’s chamatkar balaatkar scene is not in the book6. The twist before the interval of Javed Jafferi in the movie is not there in the book7. The climax where Omi says that he has a meeting with a Japanese scientist does not feature anywhere in the book. In fact, the movie has lots to talk about whereas the book ends with Cherian’s admission that he was responsible for his son’s suicide. This is mentioned fleetingly I the movie8. The vanishing act of Rancho is never there in the book 9.Most importantly the story in Five Point Someone is about Hari who is love with the professor Cherian’s girl Neha. In this the guy who plays Hari, Farhan(R.Madhavan) has nothing to do with Pia (Neha). Pia is Rancho’s girlfriend. Neha has a very important role to

play in Chetan Bhagat’s Five Point Somone. She does not agree to meet Hari because she is scared of being spotted by her father Cherian. She is shy, introvert kind of female but Pia (Kareena Kapoor) was that of an extrovert

All is not well, says Aamir after visiting 3 Idiots school

"All is not well". This was how a concerned Aamir Khan reacted today on seeing the condition of The Druk White Lotus School where the Bollywood star shot for his super hit 3 Idiots, tweaking the film's popular punch dialogue "All is well" to reflect the ground situation. The school which The school which was damaged in the devastating cloudburst nearly two weeks back shot into limelight after it was featured as Aamir aka Rancho's school in the film. 45-year-old Aamir has a very special attachment with the school, about 15 km from Leh on the Leh-Manali highway.

Aamir, who rushed here at the first available opportunity, visited the school which had incurred heavy infrastructure damage due to the cloudburst on the intervening night of August 5 and 6, and some other villages as far as 70 kms from the Leh town. Around 200 persons perished in the flash floods that followed the cloudburst.

Responding to the query if he would still say the famous dialogue from '3 Idiots' – All is well – Aamir said, "All is not well. But for the sake of humanity one should help others. One should raise the morale of others."

Aamir then recited lines from one the songs in the movie which was about saying all is well when life is out of control.

The school, which has about 800 students on its rolls, had shot to fame after Khan's character in '3 Idiots' Rancho, a brilliant engineering student, is shown as having started a school in Ladakh.

"Actually the school is not of Ranchos. It was set up by Fungsuk Wangado, the real name of the character that I was playing in the movie," Aamir said.

Dressed in blue denims and a white T-shirt, Aamir interacted with the students at the school and took a stock of the damage done, appealed to the people to donate freely to the Prime Minister's relief fund.

"It really pains me. I wish I had come in happier times," Aamir, who took the day long trip with 12th Gyalwang Druk Chen, the chief of the Drukpa sect of Buddhism, when asked how he felt visiting Leh post the disaster said.

……But at last the film was a huge success and they proved their own statement “ALL IZZ

WELL”