My name is Martin Spurway and I am a Final Year Industrial Design Student at Loughborough University. I have over a year’s industry experience of working in both in house and in design consultancies . The following contains work from University and Freelance Projects.

ContentsMoosh Watches Flip Energy EducationHummer Oil BottleBodu BeruOsim CurveHitch Cameras

Intern & Freelance Clients

computersMOLE

LET’S PLAY

Moosh Watches

Moosh watches create a fun and interactive experience which encourage children to play out side. The watches allow children to connect to each other, whilst aiming to get rid of social playground stigmas. Moosh also allows children to reflect on daily activities and collect online badges.

Connect to each other

via bluetooth

Plugin to computer

for social networking

Collect Badges on PC/

Mac & iPod application

Encourage Social &

Outdoor Play

Customisable &

tradable straps

HI!

Friendly, Recognisable

& comfortable to wear

HI!

64%of kids today, play outside less than once a week

31%of kids considered

overweight or

obese in the UK

10m

Devices use bluetooth so children can connect Accelerometer and timer

measure how long activityis sustained for

Kids can see who they’ve played with as well as

scores and points

Works within a 10 meter

radius

Flip Energy Education

Flip helps families become aware of what effect their heating habits have on climate change. Flip monitors the efficiency and behaviours of heating in the home. When efficiency begins to decline, the photos begin to disappear, using an electro magnetic mechanism.

Helping Families SaveEnergy in the Home

Heated Efficiently Inefficient Heating Photos Disappear

User Printed Photos

Split FlapDisplay Numbers

Electro Magnet

Rubber Base

BatteriesThermometer

Bodu Beru - Maldivian Spa

Prize Winner of the Futureproof 2010 Competition, to create a luxury spa brand from scratch. Bodu Beru creates a unique home spa experience which is like having your own Maldivian Spa in a bottle. Based on years of Maldivian Experience, Bodu Beru is ethically sourced and uses fairtrade ingredients.

Where Bodu Beru Stands

Luxury Affordable

Brand ValuesMake people feel like

they are on holiday. Offer ultimate relaxation in an

increasingly hectic lifestyle. Ethically driven and

responsible.

Brand Values

ProductAttributes

Place to be

UserReward

PrestigeLuxury

Experienceat home

Brand Values

ProductAttributes

Female onlyescape

UserReward

High ClassSpa

QualityEveryday

Brand Values

ProductAttributes

Good Enoughto eat

UserReward

DeliciousIngred-

ients

Feed yourskin

Product AttributesBased on years of LuxuriousMaldivian Remedies, goodquality materials encourage

the user to reuse theproduct and visitBodu Beru Stores.

User RewardFeeling of Maldivian Spa

holiday in a bottle, LuxuryHigh Quality materials,Charitable to Ocean and

Maldives FishingCharities

Logo Colour Logo Monochrome

+ +

Logo Generation

=

Big Idea

Target Market30 - 50 yearold females

Product & ServiceSpa Products, body

wash lotions, scrubs & candels

AttributesUnique sense

of Luxury, Holidayin a bottle

Key CompetitorsChampneys, Sanctury,

Body Shop

Competitive AdvantageHoliday Maldivian Experience

in your own bathroom

Value PropositionEthically sourced &charitable donation

Vision & MissionCreate Maldivian Spaexperience at Home

Hummer Oil Bottle

This styling exercise enabled me to develop a strong brand essence and adapt this to the design of a different product. I used the keywords Military, Secure, Substantial and Intimidating. The product styling and functionality has been taken from the styling cues of the Hummer and Humvee Military vechiles.

OSIM Curve

The OSIM Curve is a health and fitness product, which aims to make fitness fun. Using core balance and stability, users have to touch targets which are projected on to the floor whilst maintaining their balance. Part of a group project with Jennie Morley, Emma Darby and Joe Richardson.

Fitness Fun

Less work, More play Who says Fitness has to be hard work

A fitness with friends that works.

Stimulating and toning core muscles,

improving balance and flexibility

to achieve your dream body.

hitchsharing memories Capture Upload Project Connect

Hitch Cameras

Hitch is a new way of capturing memories for family events. Paired cameras allow greater integration and ease of access to a range of shared photos taken by others at these events, both online or on the day. These are aimed to provide a more sustainable and improved experience from the current disposable cameras that are often used.

Passive Interactivity

Bas

ic F

unct

iona

lity

Immersive Interactivity

Dyn

amic

Em

pow

erm

ent

Competitive Landscape

OpportunityZone

PROFILE

I am a genuinely happy, hardworking and creative undergraduate achieving first class results in several modules. I am currently seeking work experience once I have graduated in July 2011. I strongly believe in the importance of creating useful, sustainable products that focus on user values, dreams and desires. I am very interested in change and have a keen interest in how creativity can enhance products,brands and experiences. I’m eager to enhance my skills in different aspects of design and feel the previous challenges through projects have allowed me to develop and keep developing a broader range of skills.

QUALIFICATIONS

2007 Industrial Design & Technology BA. (Hons) DPS Loughborough University (2nd Year 2.1)

Industrial Design Studies (First), Design Communication (First), Sustainable Design (First), Design Context (First) Design Practice, Design and Manufacturing Technology,

2006 - 2007 - A Levels - Verulam, St. AlbansArt and Design (A), Product Design (A), History (C)

2005 - 2006 - AS Levels - Verulam, St. AlbansArt and Design (A), Product Design (A), History (B), English (C)

2000 - 2005 GCSE’s - Verulam, St. AlbansArt, (A) Graphics (A*), History (B), English (B) Double Science (AA), Maths (C), German (C), IT

KEY SKILLS

A creative and innovative approach to my work has enabled me to quickly develop skills in both 2D and 3D design. I am able to work well individually or as part of a team as shown in group projects.

Adobe Creative Suite 5

Wacom Tablet Sketching

Microsoft Office 2010 PTC Pro Engineer Bunkspeed Shot Pro Autodesk Sketchbook Pro

Curriculum Vitae

SmallfryWalt Disney World

BulletproofBlue Marlin

Bulletproof, Brand Design – August 2010 - September 2010

• Bulletproof are a packaging, branding and shopper marketing design consultancy based in London.• 2 Week placement, prize for winning the Futureproof 2010 competition.• Worked on several live graphic based projects for large real clients.• Work featured in Harrods and Blue Water and other stores across the UK.• Worked for clients such as YooMoo, Kraft Foods and the Welsh FA.

Blue Marlin , Brand DesignJuly 2010 - August 2010

• Worked for structural packaging team for Blue Marlin Brand Design.• Worked on a month placement after being contacted through my website.• Being part of a small team mean’t that I was able to get involved in the whole design process.• Worked on packaging styling, structure, branding, client visuals and presentation formats.• Worked for clients such as Unilever and Cadburys.

Smallfry, Industrial Design September 2009 – June 2010

• Worked at Smallfry an award-winning design consultancy,• Gained real world industry experience & have been involved in several diverse live projects.• Work included, User research, Market Segmentation, Concept Generation & Development, Client Presentations and Branding • Delegated additional responsibility of managing my own projects.• Worked for clients such as PZ Cussons, Marks & Spencers andGenus Pharmaceuticals

Walt Disney World - Orlando - ICP -June 2009 - August 2009

• Work Placement at Walt Disney World Florida• Fortunate enough to work in one of the most creative places on earth.• Graduated from Disney University where I learnt important business and design philosophies. • Worked in a foreign country meeting new people and made friends from all over the World

Relevant Work Experience

Designers in Residence Workshops - September 2010 – Present • Worked in schools all across the UK teaching children from 12 – 18 year old. • Taught children about key design skills and processes.• Gave sketch demonstrations and presentations about my work.• Gained confidence in public speaking as well as answering questions given by the children

Spurway Security Group – June 2007 - August 2008

• Installed high security systems in prestigious buildings in London and the surrounding area. • Fortunate enough to work in Buckingham Palace in preparation for the public summer opening. • Worked in a very varied environment, meeting and working with a whole host of people.

Burston’s Garden Centre - April 2005 – July 2007

• Gained knowledge of catering for customers and dealing with their Problems.• Delegated additional responsibility of dealing with merchandising and product display. • Was privileged enough to have one of my displays used in a product catalogue in 2006.

Trashcan Promotions - November 2005 – December 2006

• Planned and organised fortnightly gigs to actively support local music.• Designed Flyers and T shirts for gigs and bands.• Set up Lighting and Sound equipment under strict time scale and schedule.• Allowed me to further my knowledge of stage lighting.

Additional Work Experience

INTERESTS & ACHIEVEMENTS

Recently I was chosen to present a group project to a large energy company in the UK. This consisted of a creative workshop with marketing personnel to try and get them to think differently about how their customers perceive energy in the home. My work has been published in several design blogs and magazines including Wired and Gizmodo as well as conducting a recent interview with a Bulgarian Design site, Lodiko. I have also done freelance branding and graphic design projects which I am constantly trying to build my skills. I have a keen interest in Photography and enjoy using old film cameras as well as digital. I enjoy sewing which has lead to the manufacture of toy Highland Cows and Penguins. I have completed my Gold, Silver and Bronze Duke of Edinburgh Award which was a great and rewarding experience and something which I really enjoyed. I am a competent driver will a full clean UK licence.

+44 (0) 7761818171mart_22@hotmail.co.ukwww.martinspurwaydesign.co.uk

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