marshall white issue 03
DESCRIPTION
Marshall White Issue 03 2012TRANSCRIPT
albert park | armadale | brighton | hawthorn
MELBOURNE HOUSE PRICESlooking baCk and looking Forward
S a L E S HIgHLIgHtSreCent house sales in your loCal area
aUCtION V E R S U S Off-MaRkEtwhiCh option will work best For you?
issue 03 | 2012
editor's note
While 2011 was undoubtedly a challenging time in real estate, two successive interest-rate cuts positively impacted consumer sentiment in the last couple of months of the year, which was reflected in higher median prices in the December quarter. That optimism looks likely to continue into 2012 with the prospect of a resolution in the European financial crisis and further interest-rate reductions expected in the first half of the year.
The first few months of 2012 are a critical time for both buyers and sellers to be aware of and act on the significant opportunities presented by the current property market conditions. It is now the ideal time for home owners considering upgrading, particularly as prices are likely to begin rising again in the second half of the year.
Over the past 12 months, there was a level of reluctance by many buyers and sellers to commit to a decision. This was exacerbated by a flurry
of negative reports about the property market by the media. It has become a tendency for journalists to sensationalise any negative real-estate results while underplaying any positive news. Hopefully this year the media will adopt a more even-handed approach to reporting real-estate results so that consumers can gain an accurate assessment of the property market and act accordingly.
This year is about consolidation for Marshall White. Our bayside offices in Albert Park and Brighton are continuing to prosper, extending the reach and coverage of our brand and the service we offer. We are also excited to be launching the Marshall White One brand, which will specialise in the sub million-dollar market. Our team now covers all ends of the property spectrum throughout Melbourne.
We look forward to an exciting year in real estate and to helping you realise your property goals in 2012.
Contents
03 | editor's note 04 | melbourne house priCes 05 | homes For every stage oF liFe05 | emerging online trends 05 | mobile traFFiC
06 | our people08 | property management08 | auCtion v oFF-market09 | marshall white one 10 | sales highlights
WELCOME JOHN BONgIOrNO
marshallwhite.Com.au | 9822 9999| 03
The first few months of 2012
are a critical time for both buyers
and sellers to be aware of and act on the significant
opportunities presented by the current property
market conditions.
domain ad
views expressed by contributors are not necessarily endorsed by marshall white & Co pty ltd. no responsibility is accepted by marshall white & Co or the editor for the accuracy of the information contained in the text and/or advertisements. the
information contained herein is general in nature only. specific professional advice should be sought if the reader intends to rely on same. no reproduction, distribution or transmission is permitted without the prior written permission of marshall white &
Co. if your property is listed exclusively with another agent, please disregard this communication. (8/11)
THINkINg Of SELLINg? Call an industry expert | 9822 9999
Copyright © 2011 marshall white
Search on Domain Mobile, at Domain.com.au or in The Age
260x31_v2.indd 1 11/01/12 9:19 AM
(Cover image: gary John norman | stone+ | getty images)
editor's note
While 2011 was undoubtedly a challenging time in real estate, two successive interest-rate cuts positively impacted consumer sentiment in the last couple of months of the year, which was reflected in higher median prices in the December quarter. That optimism looks likely to continue into 2012 with the prospect of a resolution in the European financial crisis and further interest-rate reductions expected in the first half of the year.
The first few months of 2012 are a critical time for both buyers and sellers to be aware of and act on the significant opportunities presented by the current property market conditions. It is now the ideal time for home owners considering upgrading, particularly as prices are likely to begin rising again in the second half of the year.
Over the past 12 months, there was a level of reluctance by many buyers and sellers to commit to a decision. This was exacerbated by a flurry
of negative reports about the property market by the media. It has become a tendency for journalists to sensationalise any negative real-estate results while underplaying any positive news. Hopefully this year the media will adopt a more even-handed approach to reporting real-estate results so that consumers can gain an accurate assessment of the property market and act accordingly.
This year is about consolidation for Marshall White. Our bayside offices in Albert Park and Brighton are continuing to prosper, extending the reach and coverage of our brand and the service we offer. We are also excited to be launching the Marshall White One brand, which will specialise in the sub million-dollar market. Our team now covers all ends of the property spectrum throughout Melbourne.
We look forward to an exciting year in real estate and to helping you realise your property goals in 2012.
Contents
03 | editor's note 04 | melbourne house priCes 05 | homes For every stage oF liFe05 | emerging online trends 05 | mobile traFFiC
06 | our people08 | property management08 | auCtion v oFF-market09 | marshall white one 10 | sales highlights
WELCOME JOHN BONgIOrNO
marshallwhite.Com.au | 9822 9999| 03
The first few months of 2012
are a critical time for both buyers
and sellers to be aware of and act on the significant
opportunities presented by the current property
market conditions.
domain ad
views expressed by contributors are not necessarily endorsed by marshall white & Co pty ltd. no responsibility is accepted by marshall white & Co or the editor for the accuracy of the information contained in the text and/or advertisements. the
information contained herein is general in nature only. specific professional advice should be sought if the reader intends to rely on same. no reproduction, distribution or transmission is permitted without the prior written permission of marshall white &
Co. if your property is listed exclusively with another agent, please disregard this communication. (8/11)
THINkINg Of SELLINg? Call an industry expert | 9822 9999
Copyright © 2011 marshall white
Search on Domain Mobile, at Domain.com.au or in The Age
260x31_v2.indd 1 11/01/12 9:19 AM
(Cover image: gary John norman | stone+ | getty images)
home to more than 4 million people, the greater city of melbourne has become australia’s fastest-growing capital city. the combination of multicultural diversity and a temperate climate has encouraged the development of a city that favours fine dining, arts, culture, sport and the great outdoors. it is no wonder that melbourne is considered one of the world’s most liveable cities.
marshall white is prominently positioned as the premier real-estate agency within melbourne’s most affluent suburbs of brighton, albert park, hawthorn and armadale. with offices in these four regions, local agents have much experience and knowledge of their particular clients' needs and wants in each location.
brighton agent kate strickland knows her clientele better than most, and is quite adamant that once people move to brighton, they never leave. a large section of the people buying into the brighton and surrounding bayside areas are doing so not only for the beachside lifestyle but because of the space that it affords them, combined with the proximity to good schools, parks and infrastructure.
about 50 per cent of new buyers into the brighton market come from the inner-bayside areas of albert park and middle park. young families living in single-fronted terraces seeking to purchase bigger homes with spacious yards for their growing children look to brighton to fulfil their needs. then, it seems, once the family grows up and children fly the coop, homeowners in the brighton locale are looking to downsize and remain in the family-centric area. the current spate of new developments on Church street and new street are testament to this
homes For every stage oF liFe
MArSHALLWHITE.COM.Au | 9822 9999 | 05
at marshall white we pride ourselves on our early adoption of technology and openly embrace all that the digital world has to offer. instant access to information is vital in today's world, and with this in mind we are constantly seeking new ways to communicate with both vendors and buyers.
if you thought that Facebook was only for the young, then we have news for you. the fastest-growing demographic to embrace the platform is those aged 50 years and older. as the world leader in social-networking platforms with more than 800 million subscribers, it seems more people are embracing Facebook than ever before. it is no surprise, then, that it is one of the highest sources of referrals to the marshall white website.
it would seem that the iphone is the phone of choice for both new and existing clients, as it is the number one preferred platform for sourcing information from marshall white while on the move, with the ipad coming a close second. the team at marshall white knows firsthand that with an increasingly time-poor society it has never been more important that information be attainable both quickly and succinctly.
emerging online trends
Around 50 per cent of new buyers into the Brighton market come from the inner-bayside areas of Albert Park and Middle Park.
growing trend among empty-nesters in the area. damian o’sullivan, from the marshall white office in albert park, tells a different story. it seems that the albert park area acts as both a launching pad for young melburnians to buy into when beginning careers and starting a family, as well as attracting them back to the area once the
melbourne property prices took off in the first decade of the 21st century. according to a repeat-sales index that we have compiled, the average quarterly growth rate over the period 2000 –2009 was approximately 2.4 per cent; this equates to growth of almost 10 per cent on an annual basis. this is more than three times the rate experienced during the period 1990 –1999 (average quarterly growth rate of 0.7 per cent).
however, as exhibit 1 indicates, new-dwelling commencements did not respond when prices increased in the 2000s. Commencements grew relatively strongly from 1990–1999, averaging 1.6 per cent per quarter, but this growth trend halved over the subsequent decade, averaging only 0.8 per cent per quarter.
melbourne house priCes
some suggest that the strong house-price growth reflects a speculative bubble rather than price inelasticity of supply. but for a more complete picture of long-run price dynamics it is important to understand that demand-side fundamentals have been strong.
Population increasesexhibit 2 presents the trend rate of population growth. population growth has accelerated, as is evident in the graph; nearly 800,000 people were added to victoria’s population in 2000–2009, compared with a little more than 350,000 people in the previous decade. yet our building industry added 0.5 dwelling units per new resident over the same period compared with 0.8 dwelling units per new resident in 1990–1999.
two notable sources are:i)tax preferences, asset-test concessions and first-home
owner grants all increase demand for owner-occupied housing, and there are few signs of a change in government policy towards these advantageous fiscal settings.
ii) interest rates at historically low levels that seem likely to remain low for the foreseeable future.
growth on the urban fringe has in the past acted as a safety valve that allowed strong demand for owner-occupied housing to be met without spiralling housing price pressures. this safety valve is closing.
we have, by international standards, a buoyant economic environment underpinned by strong terms of trade and a mining boom. the increases in interest rates following their sharp plunge during the gFC kept a lid on housing-market pressures. but if monetary policy is eased, the cost of borrowing will fall, raising the chances of a return to sustained house-price growth.
aSHtON dE SILVa, gaVIN WOOd & dag SOMMERVOLL blogcentral.rmit.edu.au
ashton de silva is a senior lecturer at the school of economics, Finance and marketing, rmit university. he has a phd in econometrics from monash university, the results of which have been published in leading academic research journals. gavin wood is a professor of housing and urban research. he was previously director of the rmit research Centre of the australian housing and urban research institute (ahuri) and held positions at murdoch university, western australia and the university of glasgow, scotland. professor wood’s main research interests are in public policy and urban studies, housing finance and labour economics. dag einar sommervoll is a professor at the norwegian business school.
the cost of borrowingFurthermore, the interest-rate story has also helped underpin house-price growth. in exhibit 3, the official rba cash rate is presented together with the repeat sales index. since the "recession we had to have" (circa 1990), interest rates have tumbled to historically low levels. notably, they have remained at these levels for nearly 15 years.
additional positive demand-side factors that have featured strongly in our recent economic history include a steady growth in employment, household income and wealth as well as healthy demand for investors.
What can we expect in the future?in the aftermath of the global financial crisis (gFC), house prices have been subdued. moreover, there have been signs that population growth is easing (largely due to falling net international migration), and housing construction levels have increased during 2010 –2011. is this a sign that the long-term trend of house-price growth is at an end?
we have no crystal ball; however, it would seem that structural factors driving house-price inflation in australian property markets are still present. in particular, supply constraints are becoming tighter and fundamental demand-side pressures continue to persist.
importantly, in the early post-world war decades, growth in demand for owner-occupied housing could be met by growth on the urban fringe. however, natural constraints (e.g. topography) and planning strategies favouring more compact cities marked the end of unfettered urban expansion, thus stifling traditional supply-side responses.
in addition, there are long-term sources of demand-side pressures that continue to shape australian housing markets.
exhibit 1: melbourne house price index verses dwelling Commencement index (source: author’s Calculations and abs Catalogue 310102)
house priCe index (melb)
dwelling CommenCements index (viC)
ma
r 90
-m
ar
91 -
ma
r 92
-m
ar
93 -
ma
r 94
-m
ar
95 -
ma
r 96
-m
ar
97 -
ma
r 98
-m
ar
99 -
ma
r 00
-m
ar
01 -
ma
r 02
-m
ar
03 -
ma
r 04
-m
ar
05 -
ma
r 06
-m
ar
07 -
ma
r 08
-m
ar
09 -
0 -
0.5 -
1.0 -
1.5 -
2.0 -
2.5 -
3.0 -
3.5 -
SaLES & dWELLINg COMMENCEMENt INdICESexhibit 3 dwelling price index and interest rates(source: authors Calculations and rba table F01)
ma
r 90
-a
pr 9
1 -
may
92
-Ju
n 9
3 -
Jul
94 -
aug
95
-se
p 96
-o
Ct
97 -
no
v 9
8 -
deC
99
-Ja
n 0
1 -
Feb
02 -
ma
r 03
-a
pr 0
4 -
may
05
-Ju
n 0
6 -
Jul
07 -
aug
08
-se
p 09
-0 -2 -
4 -6 -8 -
10 -
12 -14 -16 -
HOUSE PRICE INdEX & INtERESt RatES
18 - interest rate
house priCe index
exhibit 2 house price index (left axis), dwelling Commencement index (left axis) and population Change (right axis)(source: author’s Calculations and abs Catalogues 310102 & 87502)
ma
r 90
-a
pr 9
1 -
may
92
-Ju
n 9
3 -
Jul
94 -
aug
95
-se
p 96
-o
Ct
97 -
no
v 9
8 -
deC
99
-Ja
n 0
1 -
Feb
02 -
ma
r 03
-a
pr 0
4 -
may
05
-Ju
n 0
6 -
Jul
07 -
aug
08
-se
p 09
-0 -
0.5 -
1.0 -
1.5 -
2.0 -
2.5 -
3.0 -
3.5 -
SaLES, dWELLINgS & POPULatION
house priCe index (melb)
dwelling CommenCements index (viC)
- 0
- 5,000
- 10,000
- 15,000
- 20,000
- 25,000
- 30,000
population Change (viC)
04 | MArSHALLWHITE.COM.Au | 9822 9999
HANDSET JAN fEB MAr APr MAy JuN JuL Aug SEP OCT
iphone 973 2030 2694 2329 2858 2716 2603 3599 2974 3432
ipad 807 1736 1963 1559 2349 2417 2564 3066 2846 3042
android 46 101 150 110 124 192 148 232 193 217
ipod 16 36 50 35 38 32 35 27 20 21
blaCkberry 7 10 5 5 4 7 5 8 5 1
total 1849 3913 4862 4038 5373 5364 5355 6932 6038 6713
mobile traFFiC (2011)
family has been raised in the bigger homes and yards in boorondara. “there is certainly a shift between people moving from albert park to bigger suburbs such as hawthorn in order to be closer to schools and bigger homes. however, the same people are moving back once their families have grown and they no longer want to maintain the bigger properties,” says o’sullivan.
renowned for handling the most significant and prestigious properties offered in victoria, marshall white is well placed to handle the changing needs and wants of families moving into and out of bayside areas. whether it be downsizing to albert park or upsizing to brighton beach, marshall white has all bases covered for every stage and phase of life.
DAMIAN O’SuLLIvAN, DIrECTOr | 0418 566 916kATE STrICkLAND, DIrECTOr | 0400 125 946
(source: marshall white google analytics, January to october 2011)
home to more than 4 million people, the greater city of melbourne has become australia’s fastest-growing capital city. the combination of multicultural diversity and a temperate climate has encouraged the development of a city that favours fine dining, arts, culture, sport and the great outdoors. it is no wonder that melbourne is considered one of the world’s most liveable cities.
marshall white is prominently positioned as the premier real-estate agency within melbourne’s most affluent suburbs of brighton, albert park, hawthorn and armadale. with offices in these four regions, local agents have much experience and knowledge of their particular clients' needs and wants in each location.
brighton agent kate strickland knows her clientele better than most, and is quite adamant that once people move to brighton, they never leave. a large section of the people buying into the brighton and surrounding bayside areas are doing so not only for the beachside lifestyle but because of the space that it affords them, combined with the proximity to good schools, parks and infrastructure.
about 50 per cent of new buyers into the brighton market come from the inner-bayside areas of albert park and middle park. young families living in single-fronted terraces seeking to purchase bigger homes with spacious yards for their growing children look to brighton to fulfil their needs. then, it seems, once the family grows up and children fly the coop, homeowners in the brighton locale are looking to downsize and remain in the family-centric area. the current spate of new developments on Church street and new street are testament to this
homes For every stage oF liFe
MArSHALLWHITE.COM.Au | 9822 9999 | 05
at marshall white we pride ourselves on our early adoption of technology and openly embrace all that the digital world has to offer. instant access to information is vital in today's world, and with this in mind we are constantly seeking new ways to communicate with both vendors and buyers.
if you thought that Facebook was only for the young, then we have news for you. the fastest-growing demographic to embrace the platform is those aged 50 years and older. as the world leader in social-networking platforms with more than 800 million subscribers, it seems more people are embracing Facebook than ever before. it is no surprise, then, that it is one of the highest sources of referrals to the marshall white website.
it would seem that the iphone is the phone of choice for both new and existing clients, as it is the number one preferred platform for sourcing information from marshall white while on the move, with the ipad coming a close second. the team at marshall white knows firsthand that with an increasingly time-poor society it has never been more important that information be attainable both quickly and succinctly.
emerging online trends
Around 50 per cent of new buyers into the Brighton market come from the inner-bayside areas of Albert Park and Middle Park.
growing trend among empty-nesters in the area. damian o’sullivan, from the marshall white office in albert park, tells a different story. it seems that the albert park area acts as both a launching pad for young melburnians to buy into when beginning careers and starting a family, as well as attracting them back to the area once the
melbourne property prices took off in the first decade of the 21st century. according to a repeat-sales index that we have compiled, the average quarterly growth rate over the period 2000 –2009 was approximately 2.4 per cent; this equates to growth of almost 10 per cent on an annual basis. this is more than three times the rate experienced during the period 1990 –1999 (average quarterly growth rate of 0.7 per cent).
however, as exhibit 1 indicates, new-dwelling commencements did not respond when prices increased in the 2000s. Commencements grew relatively strongly from 1990–1999, averaging 1.6 per cent per quarter, but this growth trend halved over the subsequent decade, averaging only 0.8 per cent per quarter.
melbourne house priCes
some suggest that the strong house-price growth reflects a speculative bubble rather than price inelasticity of supply. but for a more complete picture of long-run price dynamics it is important to understand that demand-side fundamentals have been strong.
Population increasesexhibit 2 presents the trend rate of population growth. population growth has accelerated, as is evident in the graph; nearly 800,000 people were added to victoria’s population in 2000–2009, compared with a little more than 350,000 people in the previous decade. yet our building industry added 0.5 dwelling units per new resident over the same period compared with 0.8 dwelling units per new resident in 1990–1999.
two notable sources are:i)tax preferences, asset-test concessions and first-home
owner grants all increase demand for owner-occupied housing, and there are few signs of a change in government policy towards these advantageous fiscal settings.
ii) interest rates at historically low levels that seem likely to remain low for the foreseeable future.
growth on the urban fringe has in the past acted as a safety valve that allowed strong demand for owner-occupied housing to be met without spiralling housing price pressures. this safety valve is closing.
we have, by international standards, a buoyant economic environment underpinned by strong terms of trade and a mining boom. the increases in interest rates following their sharp plunge during the gFC kept a lid on housing-market pressures. but if monetary policy is eased, the cost of borrowing will fall, raising the chances of a return to sustained house-price growth.
aSHtON dE SILVa, gaVIN WOOd & dag SOMMERVOLL blogcentral.rmit.edu.au
ashton de silva is a senior lecturer at the school of economics, Finance and marketing, rmit university. he has a phd in econometrics from monash university, the results of which have been published in leading academic research journals. gavin wood is a professor of housing and urban research. he was previously director of the rmit research Centre of the australian housing and urban research institute (ahuri) and held positions at murdoch university, western australia and the university of glasgow, scotland. professor wood’s main research interests are in public policy and urban studies, housing finance and labour economics. dag einar sommervoll is a professor at the norwegian business school.
the cost of borrowingFurthermore, the interest-rate story has also helped underpin house-price growth. in exhibit 3, the official rba cash rate is presented together with the repeat sales index. since the "recession we had to have" (circa 1990), interest rates have tumbled to historically low levels. notably, they have remained at these levels for nearly 15 years.
additional positive demand-side factors that have featured strongly in our recent economic history include a steady growth in employment, household income and wealth as well as healthy demand for investors.
What can we expect in the future?in the aftermath of the global financial crisis (gFC), house prices have been subdued. moreover, there have been signs that population growth is easing (largely due to falling net international migration), and housing construction levels have increased during 2010 –2011. is this a sign that the long-term trend of house-price growth is at an end?
we have no crystal ball; however, it would seem that structural factors driving house-price inflation in australian property markets are still present. in particular, supply constraints are becoming tighter and fundamental demand-side pressures continue to persist.
importantly, in the early post-world war decades, growth in demand for owner-occupied housing could be met by growth on the urban fringe. however, natural constraints (e.g. topography) and planning strategies favouring more compact cities marked the end of unfettered urban expansion, thus stifling traditional supply-side responses.
in addition, there are long-term sources of demand-side pressures that continue to shape australian housing markets.
exhibit 1: melbourne house price index verses dwelling Commencement index (source: author’s Calculations and abs Catalogue 310102)
house priCe index (melb)
dwelling CommenCements index (viC)
ma
r 90
-m
ar
91 -
ma
r 92
-m
ar
93 -
ma
r 94
-m
ar
95 -
ma
r 96
-m
ar
97 -
ma
r 98
-m
ar
99 -
ma
r 00
-m
ar
01 -
ma
r 02
-m
ar
03 -
ma
r 04
-m
ar
05 -
ma
r 06
-m
ar
07 -
ma
r 08
-m
ar
09 -
0 -
0.5 -
1.0 -
1.5 -
2.0 -
2.5 -
3.0 -
3.5 -
SaLES & dWELLINg COMMENCEMENt INdICESexhibit 3 dwelling price index and interest rates(source: authors Calculations and rba table F01)
ma
r 90
-a
pr 9
1 -
may
92
-Ju
n 9
3 -
Jul
94 -
aug
95
-se
p 96
-o
Ct
97 -
no
v 9
8 -
deC
99
-Ja
n 0
1 -
Feb
02 -
ma
r 03
-a
pr 0
4 -
may
05
-Ju
n 0
6 -
Jul
07 -
aug
08
-se
p 09
-0 -2 -
4 -6 -8 -
10 -
12 -14 -16 -
HOUSE PRICE INdEX & INtERESt RatES
18 - interest rate
house priCe index
exhibit 2 house price index (left axis), dwelling Commencement index (left axis) and population Change (right axis)(source: author’s Calculations and abs Catalogues 310102 & 87502)
ma
r 90
-a
pr 9
1 -
may
92
-Ju
n 9
3 -
Jul
94 -
aug
95
-se
p 96
-o
Ct
97 -
no
v 9
8 -
deC
99
-Ja
n 0
1 -
Feb
02 -
ma
r 03
-a
pr 0
4 -
may
05
-Ju
n 0
6 -
Jul
07 -
aug
08
-se
p 09
-0 -
0.5 -
1.0 -
1.5 -
2.0 -
2.5 -
3.0 -
3.5 -
SaLES, dWELLINgS & POPULatION
house priCe index (melb)
dwelling CommenCements index (viC)
- 0
- 5,000
- 10,000
- 15,000
- 20,000
- 25,000
- 30,000
population Change (viC)
04 | MArSHALLWHITE.COM.Au | 9822 9999
HANDSET JAN fEB MAr APr MAy JuN JuL Aug SEP OCT
iphone 973 2030 2694 2329 2858 2716 2603 3599 2974 3432
ipad 807 1736 1963 1559 2349 2417 2564 3066 2846 3042
android 46 101 150 110 124 192 148 232 193 217
ipod 16 36 50 35 38 32 35 27 20 21
blaCkberry 7 10 5 5 4 7 5 8 5 1
total 1849 3913 4862 4038 5373 5364 5355 6932 6038 6713
mobile traFFiC (2011)
family has been raised in the bigger homes and yards in boorondara. “there is certainly a shift between people moving from albert park to bigger suburbs such as hawthorn in order to be closer to schools and bigger homes. however, the same people are moving back once their families have grown and they no longer want to maintain the bigger properties,” says o’sullivan.
renowned for handling the most significant and prestigious properties offered in victoria, marshall white is well placed to handle the changing needs and wants of families moving into and out of bayside areas. whether it be downsizing to albert park or upsizing to brighton beach, marshall white has all bases covered for every stage and phase of life.
DAMIAN O’SuLLIvAN, DIrECTOr | 0418 566 916kATE STrICkLAND, DIrECTOr | 0400 125 946
(source: marshall white google analytics, January to october 2011)
SAM HOBBS | 0404 164 444
a former solicitor, sam’s sharp intellect, eye for detail and well-honed communication skills have proven invaluable assisting his clients to achieve their real-estate goals. this relationship-building aspect is most appealing to sam, who enjoys nothing more than exceeding clients’ expectations. What five words best describe you? diligent, professional, motivated, thorough, congenial. How did your career in real estate start? preparing contracts as a solicitor wasn’t exciting enough so i joined a bayside agency in 2010! Best part about your job? Contact with people and negotiation. What are you passionate about? Family, surfing and putting smiles on the faces of sellers and buyers. Best-kept secret about Bayside? little Captain café adjacent to orange grove park in st kilda east.
MArSHALLWHITE.COM.Au | 9822 9999 | 07
ErICkA WONg | 0411 472 849DANIEL WHEELEr | 0411 676 058
as a highly regarded and vital member of the greater marshall white team, daniel’s strengths lie in his ability to over-deliver every time. What five words best describe you? enthusiastic, positive, energetic, loyal and fair. How did your career in real estate start? i fell into real estate after completing a week of work experience in year 10 with a family friend, and loving it! Best part about your job? working with clients to achieve their goals; then catching up with them after they move into their new home. What are you passionate about? annabel, my gorgeous little daughter, who is now six months old. Best-kept secret about Stonnington? the chicken sandwiches from sissi & Co (malvern road, malvern).
JAMES TOSTEvIN | 0417 003 333
James is recognised as the number-one agent in victorian real estate and is rated amongst the top three agents in australia. it is James’ diligence, determination and supreme negotiation skills that see him at the pinnacle of the real-estate business. What five words best describe you? motivated, energetic, passionate, committed and determined. How did your career in real estate start? my father suggested it would be a great career, and i will be eternally grateful for his recommendation! Best part about your job? i love what i do professionally; meeting such a diverse range of people, seeing some fabulous properties, not being in an office all day, the potential earnings if you work exceptionally hard and the holidays to counterbalance the very long hours! What are you passionate about? marshall white remaining a dominant force in real estate, retaining a unique culture where so many people want to work with our team and personally remaining committed to being successful. Best- kept secret about Boroondara? beautiful parks and the vast number of tree-lined streets. we don’t realise how lucky we are compared with some parts of melbourne!
our people
ericka’s extreme professionalism and genuine interest in her clients' needs are what drive her to succeed as a talented, efficient and dynamic multilingual sales executive. What five words best describe you? approachable, thoughtful, happy, organised, and focused. How did your career in real estate start? straight after graduating from university with an arts degree. Best part about your job? meeting and interacting with lots of people, as everyone has a different and interesting life story to tell. What are you passionate about? Can i say shopping? no, seriously, i am passionate about wanting to better myself, be it with work or in my personal life as a wife, mother and friend. Best-kept secret about Boroondara? all the open areas: parks, reserves, bikes and walking trails. it's a great, safe environment for kids.
NICk PTAk | 0413 370 442
not one to do anything by half measures, nick employs passion, focus and drive to succeed in every endeavour, whether it’s selling a client’s home or achieving a single-figure golf handicap. he enjoys the different challenges each day brings, the relationships he forms and the thrill of consistently exceeding clients’ expectations.What five words best describe you? Fit, energetic, diverse, smart and compassionate. How did your career in real estate start? deferred from rmit university and have not gone back. Best part about your job? meeting a diverse range of clients and selling exceptional homes. What are you passionate about? golf and fitness. Best-kept secret about Boroondara? the restaurants. the tea house in burke road, Camberwell, is one of the best Chinese restaurants in the area.
MADELINE kENNEDy | 0411 873 913
a testament to madeline’s success is the rapport she builds with clients and the high level of repeat business she receives. What five words best describe you? enthusiastic, sincere, energetic, positive, inquisitive. How did your career in real estate start? a friend got me thinking about getting into real estate, i saw the opportunity and the rest is history! Best part about your job? it really is an amazing feeling to know you have made such a big impact on people's lives. helping people into and out of their home is a very rewarding experience and if done sincerely can leave a lasting impression. What are you passionate about? building relationships with my clients and making a difference to their lifestyle. Best-kept secret about Stonnington? Coin laundry café.
STuArT EvANS | 0402 067 710
a fully licensed agent and auctioneer, stuart is an integral part of the hawthorn team, where he applies his negotiating skills and in-depth property knowledge to achieving the best possible results for his clients. What five words best describe you? organised, determined, passionate, disciplined and healthy. How did your career in real estate start? a family friend who owned an agency asked me to become his sales assistant. Best part about your job? working with great people. What are you passionate about? Family, friends, the geelong Cats and keeping as fit as i can. Best-kept secret about Boroondara? Fairview park! i love going there with my wife Claire and beautiful daughter lexi.
JAMES McCOrMACk | 0410 503 389
Considered an area expert, James specialises in apartment sales and new developments. a careful listener and an accomplished negotiator, James consistently uses his talent to succesfully see things through to their ultimate conclusion. What five words best describe you? unassuming, calm, compliant, focused and loyal. How did your career in real estate start? at marshall white in 2002, by driving one of the director's cars around on saturdays so he didn’t miss an auction! very buoyant times back then and the street theatre was unforgettable! Best part about your job? i love a good negotiation, or winning a big listing! What are you passionate about? my job, my kitchen, my music, my friends and my family! Best-kept secret about Stonnington? if you have not tried barca on high street, armadale – treat yourself!
rAE TOMLINSON | 0418 336 234
a legend in the melbourne real-estate scene, rae has a personality that is best described as infectious. what rae doesn’t know about the area she is selling in is probably not worth knowing. What five words best describe you? enthusiastic, tenacious, loyal, determined and motivated. How did your career in real estate start? accidentally! Best part about your job? the people i work with. What are you passionate about? Family, friends and property. Best-kept secret about Stonnington? peds kafé – the best thai food in malvern. Call me for directions.
SAM HOBBS | 0404 164 444
a former solicitor, sam’s sharp intellect, eye for detail and well-honed communication skills have proven invaluable assisting his clients to achieve their real-estate goals. this relationship-building aspect is most appealing to sam, who enjoys nothing more than exceeding clients’ expectations. What five words best describe you? diligent, professional, motivated, thorough, congenial. How did your career in real estate start? preparing contracts as a solicitor wasn’t exciting enough so i joined a bayside agency in 2010! Best part about your job? Contact with people and negotiation. What are you passionate about? Family, surfing and putting smiles on the faces of sellers and buyers. Best-kept secret about Bayside? little Captain café adjacent to orange grove park in st kilda east.
MArSHALLWHITE.COM.Au | 9822 9999 | 07
ErICkA WONg | 0411 472 849DANIEL WHEELEr | 0411 676 058
as a highly regarded and vital member of the greater marshall white team, daniel’s strengths lie in his ability to over-deliver every time. What five words best describe you? enthusiastic, positive, energetic, loyal and fair. How did your career in real estate start? i fell into real estate after completing a week of work experience in year 10 with a family friend, and loving it! Best part about your job? working with clients to achieve their goals; then catching up with them after they move into their new home. What are you passionate about? annabel, my gorgeous little daughter, who is now six months old. Best-kept secret about Stonnington? the chicken sandwiches from sissi & Co (malvern road, malvern).
JAMES TOSTEvIN | 0417 003 333
James is recognised as the number-one agent in victorian real estate and is rated amongst the top three agents in australia. it is James’ diligence, determination and supreme negotiation skills that see him at the pinnacle of the real-estate business. What five words best describe you? motivated, energetic, passionate, committed and determined. How did your career in real estate start? my father suggested it would be a great career, and i will be eternally grateful for his recommendation! Best part about your job? i love what i do professionally; meeting such a diverse range of people, seeing some fabulous properties, not being in an office all day, the potential earnings if you work exceptionally hard and the holidays to counterbalance the very long hours! What are you passionate about? marshall white remaining a dominant force in real estate, retaining a unique culture where so many people want to work with our team and personally remaining committed to being successful. Best- kept secret about Boroondara? beautiful parks and the vast number of tree-lined streets. we don’t realise how lucky we are compared with some parts of melbourne!
our people
ericka’s extreme professionalism and genuine interest in her clients' needs are what drive her to succeed as a talented, efficient and dynamic multilingual sales executive. What five words best describe you? approachable, thoughtful, happy, organised, and focused. How did your career in real estate start? straight after graduating from university with an arts degree. Best part about your job? meeting and interacting with lots of people, as everyone has a different and interesting life story to tell. What are you passionate about? Can i say shopping? no, seriously, i am passionate about wanting to better myself, be it with work or in my personal life as a wife, mother and friend. Best-kept secret about Boroondara? all the open areas: parks, reserves, bikes and walking trails. it's a great, safe environment for kids.
NICk PTAk | 0413 370 442
not one to do anything by half measures, nick employs passion, focus and drive to succeed in every endeavour, whether it’s selling a client’s home or achieving a single-figure golf handicap. he enjoys the different challenges each day brings, the relationships he forms and the thrill of consistently exceeding clients’ expectations.What five words best describe you? Fit, energetic, diverse, smart and compassionate. How did your career in real estate start? deferred from rmit university and have not gone back. Best part about your job? meeting a diverse range of clients and selling exceptional homes. What are you passionate about? golf and fitness. Best-kept secret about Boroondara? the restaurants. the tea house in burke road, Camberwell, is one of the best Chinese restaurants in the area.
MADELINE kENNEDy | 0411 873 913
a testament to madeline’s success is the rapport she builds with clients and the high level of repeat business she receives. What five words best describe you? enthusiastic, sincere, energetic, positive, inquisitive. How did your career in real estate start? a friend got me thinking about getting into real estate, i saw the opportunity and the rest is history! Best part about your job? it really is an amazing feeling to know you have made such a big impact on people's lives. helping people into and out of their home is a very rewarding experience and if done sincerely can leave a lasting impression. What are you passionate about? building relationships with my clients and making a difference to their lifestyle. Best-kept secret about Stonnington? Coin laundry café.
STuArT EvANS | 0402 067 710
a fully licensed agent and auctioneer, stuart is an integral part of the hawthorn team, where he applies his negotiating skills and in-depth property knowledge to achieving the best possible results for his clients. What five words best describe you? organised, determined, passionate, disciplined and healthy. How did your career in real estate start? a family friend who owned an agency asked me to become his sales assistant. Best part about your job? working with great people. What are you passionate about? Family, friends, the geelong Cats and keeping as fit as i can. Best-kept secret about Boroondara? Fairview park! i love going there with my wife Claire and beautiful daughter lexi.
JAMES McCOrMACk | 0410 503 389
Considered an area expert, James specialises in apartment sales and new developments. a careful listener and an accomplished negotiator, James consistently uses his talent to succesfully see things through to their ultimate conclusion. What five words best describe you? unassuming, calm, compliant, focused and loyal. How did your career in real estate start? at marshall white in 2002, by driving one of the director's cars around on saturdays so he didn’t miss an auction! very buoyant times back then and the street theatre was unforgettable! Best part about your job? i love a good negotiation, or winning a big listing! What are you passionate about? my job, my kitchen, my music, my friends and my family! Best-kept secret about Stonnington? if you have not tried barca on high street, armadale – treat yourself!
rAE TOMLINSON | 0418 336 234
a legend in the melbourne real-estate scene, rae has a personality that is best described as infectious. what rae doesn’t know about the area she is selling in is probably not worth knowing. What five words best describe you? enthusiastic, tenacious, loyal, determined and motivated. How did your career in real estate start? accidentally! Best part about your job? the people i work with. What are you passionate about? Family, friends and property. Best-kept secret about Stonnington? peds kafé – the best thai food in malvern. Call me for directions.
marshall white one
MArSHALLWHITE.COM.Au | 9822 9999 | 09
engaged and qualified team members to draw from, marshall white one has a wide pool of resources to assist it, in terms of sales agents, marketing collateral and industry knowledge, to achieve the best possible outcome for their clients.
after a somewhat difficult year for the housing market, the last quarter of 2011 saw the marshall white group sell 105 properties under the $1 million mark. of this number, 31 properties were sold by the current marshall white one team and a further 33 “off the plan” sales were made. auctions still reign supreme as the preferred method of selling, with 60 per cent of the properties sold through auction. Currently marshall white one has more than 40 properties for sale, including some 21 for auction in early 2012.
after two interest-rate cuts late last year and with the possibility of further reductions, 2012 promises many excellent opportunities in the sub - $1 million market. the marshall white one team is committed to serving the segment of the real-estate market that traditionally tends to be more interest-rate sensitive than the family home market and strives to secure a successful result for each and every client.
recognised as one of melbourne’s leading real-estate agencies, the marshall white name is synonymous with quality and prestige in the real-estate industry. to complement our success in the million-dollar-plus housing market, marshall white one is our new and separate division that specialises solely in selling properties up to $1 million.
Formerly operating as twoday, the new name reinforces the dual benefits marshall white one offers vendors: the backing of one of melbourne’s most respected, successful real-estate brands, together with a dedicated team led by susan weston and seamus o’brien as sales manager.
operating as a distinct division of the marshall white group, marshall white one continues to enjoy the phenomenal resources and advertising buying power of marshall white & Co. marshall white one’s single-minded focus on specifically selling properties up to $1 million has allowed it to develop results focused campaign strategies.
the property market in melbourne is a diverse entity and with its expertise in marketing properties, marshall white one is well placed to serve first-home buyers, investors and downsizers in the stonnington, boroondara and inner-city areas. “with much experience in dealing with real-estate novices when first entering the market, the marshall white one team is well regarded in guiding and assisting both sellers and buyers towards a successful result,” says seamus. with a strong network of highly
The Marshall White One team is well regarded in guiding and assisting both sellers and buyers towards a successful result.
auCtion v oFF-market
today’s property market is bursting with well-educated and savvy buyers. the decision regarding how to go about selling your home, investment property or development is one to be made carefully and with full consideration of your agent’s expert opinion.
For a home to attract the most potential buyers, it goes without saying that a dedicated and targeted marketing campaign is one of the most important factors in ensuring maximum interest. vendors who put their homes up for sale “off-market” tend to use this very specialised, niche tool to attract the least amount of attention as possible. this theory flies in the face of attracting as much buyer interest as possible, and as such off-market tends to rely heavily on the stars aligning, with possible buyers making themselves known to agents. marshall white director and auctioneer John bongiorno likens the off-market campaign to calling yourself a little bit pregnant: “you are either selling the property or you are not. to say the home is for sale off-market can be a very confusing concept for buyers to grasp.”
For a successful off-market sale, the agent must align with a very motivated and well-qualified buyer to complete the process relatively quickly and efficiently. not selling an off-market property quickly is detrimental to the sale's future success. if a home does not sell quickly, potential buyers begin to talk and word soon starts leaking out about perceived reasons as to why the property has not sold.
in contrast to off-market, the auction process works to effectively source well-qualified and motivated buyers. marketing material pitched at attracting the attention of both active and passive buyers effectively allows for successful penetration into the marketplace and ultimately calls buyers into action. "the simple fact that the auction campaign has a deadline attached ensures that buyers are motivated to act quickly," says marshall white director marcus Chiminello.
an auction campaign captures the attention of the majority of the marketplace; as such, the off-market method of selling is not as effective as an auction.
the auction campaign is the ultimate commitment by the vendor to the buyer that the house is on the market for sale, and it ensures that the agent has the greatest opportunity to deal with the sale of the property in the best possible interest of the vendor.
in 2011, more than 80 per cent of house sales had occurred at auction; that is, 342 out of the 430 homes listed for sale. in comparison, about 5 per cent of sales in 2011 were accounted for by off-market sales. based on the strength of the data from sales over the past year, it is fair to say that auction campaigns yield the strongest overall results for vendors.
property management
leaving one job on Friday and reporting for duty at a new office in a new city – sometimes a new country – on monday is a professional hazard for high-flying executives. Fiona loughnan knows this scenario all too well and has made a career at elite executive services out of easing the pain faced by executives when relocating for work.
Fiona makes it her priority to ensure the transition is as smooth as possible by doing the legwork for the client, searching for their ideal home in their ideal location. “if they want, we’ll also help with removalists and school tours or, if they want to buy a house, we’ll help with that,” she says.
needless to say, top-level customers demand quality homes and excellent service, which is why elite executive services prefers to deal with the real-estate agency that sells and manages melbourne’s finest homes. the value of building good relationships with contacts in the real-estate world is crucial to the success of relocation agencies, and marshall white stands out for its quality listings and professional service within the industry.
“marshall white always has high-end properties available, and anthony wiseman and paula matlock from the property management department at marshall white are very professional. it’s really nice to have caring professionals to work with,” Fiona says.
with offices in albert park, armadale, brighton and hawthorn, marshall white is firmly ensconced in the footprint
of melbourne’s leading private schools. as a result of this prime positioning, the property management team attracts high-end tenants seeking properties based close to schools, as well as company head offices in st kilda road and the Cbd. with strong connections to melbourne’s business network, marshall white is well placed to draw from a wide range of prospective tenants for property owners.
as head of property management, paula co-ordinates business development and leasing managers responsible for marketing and managing leased properties, as well as property managers who take care of ongoing tenancy and general property management.
“we take care of larger family homes that are mostly leased by professionals moving from interstate or overseas with many of our clients living that scenario themselves – they have become investors by default because they have been transferred for work but have a strong interest in seeing their home well cared for, so they need a particular style of management,” she says.
“the very foundation of the marshall white property team is the strength of our unique skill in the facilitation and management of our clients' individual property portfolio, which is why marshall white made the strategic decision to focus on property management.”
With strong connections to Melbourne’s business network, Marshall White is well placed to draw from a wide range of prospective tenants for property owners.
The auction campaign is the ultimate commitment by the vendor to the buyer that the house is on the market for sale.
08 | MArSHALLWHITE.COM.Au | 9822 9999
beneFits oF auCtion Campaigns
Not selling an off-marketproperty quickly is detrimental to the success of the sale.
•Auctionsgeneratehigherlevels of buyer activity
•Attractsbuyersfromallprice ranges
•Unconditionalcontract•Nocooling-offperiod•Calltoactionforbuyers
SEAMuS O’BrIAN SALES MANAgEr
MArSHALL WHITE ONE
0414 477 488PAuLA MATLOCk HEAD Of PrOPErTy
MANAgEMENT
0418 399 246
MArCuS CHIMINELLO
DIrECTOr
0411 411 271
sales campaign method - residential properties sold by marshall white in stonnington 1 december 2010 - 30 november 2011
an analysis of all reported residential sales from 1 december 2010 to 30 november 2011. sourced Friday 9 december 2011 10.30am from reiv/pdol database. excludes confidential prices.
PrIvATE SALE 13%
AuCTION CAMPAIgN
87%
marshall white one
MArSHALLWHITE.COM.Au | 9822 9999 | 09
engaged and qualified team members to draw from, marshall white one has a wide pool of resources to assist it, in terms of sales agents, marketing collateral and industry knowledge, to achieve the best possible outcome for their clients.
after a somewhat difficult year for the housing market, the last quarter of 2011 saw the marshall white group sell 105 properties under the $1 million mark. of this number, 31 properties were sold by the current marshall white one team and a further 33 “off the plan” sales were made. auctions still reign supreme as the preferred method of selling, with 60 per cent of the properties sold through auction. Currently marshall white one has more than 40 properties for sale, including some 21 for auction in early 2012.
after two interest-rate cuts late last year and with the possibility of further reductions, 2012 promises many excellent opportunities in the sub - $1 million market. the marshall white one team is committed to serving the segment of the real-estate market that traditionally tends to be more interest-rate sensitive than the family home market and strives to secure a successful result for each and every client.
recognised as one of melbourne’s leading real-estate agencies, the marshall white name is synonymous with quality and prestige in the real-estate industry. to complement our success in the million-dollar-plus housing market, marshall white one is our new and separate division that specialises solely in selling properties up to $1 million.
Formerly operating as twoday, the new name reinforces the dual benefits marshall white one offers vendors: the backing of one of melbourne’s most respected, successful real-estate brands, together with a dedicated team led by susan weston and seamus o’brien as sales manager.
operating as a distinct division of the marshall white group, marshall white one continues to enjoy the phenomenal resources and advertising buying power of marshall white & Co. marshall white one’s single-minded focus on specifically selling properties up to $1 million has allowed it to develop results focused campaign strategies.
the property market in melbourne is a diverse entity and with its expertise in marketing properties, marshall white one is well placed to serve first-home buyers, investors and downsizers in the stonnington, boroondara and inner-city areas. “with much experience in dealing with real-estate novices when first entering the market, the marshall white one team is well regarded in guiding and assisting both sellers and buyers towards a successful result,” says seamus. with a strong network of highly
The Marshall White One team is well regarded in guiding and assisting both sellers and buyers towards a successful result.
auCtion v oFF-market
today’s property market is bursting with well-educated and savvy buyers. the decision regarding how to go about selling your home, investment property or development is one to be made carefully and with full consideration of your agent’s expert opinion.
For a home to attract the most potential buyers, it goes without saying that a dedicated and targeted marketing campaign is one of the most important factors in ensuring maximum interest. vendors who put their homes up for sale “off-market” tend to use this very specialised, niche tool to attract the least amount of attention as possible. this theory flies in the face of attracting as much buyer interest as possible, and as such off-market tends to rely heavily on the stars aligning, with possible buyers making themselves known to agents. marshall white director and auctioneer John bongiorno likens the off-market campaign to calling yourself a little bit pregnant: “you are either selling the property or you are not. to say the home is for sale off-market can be a very confusing concept for buyers to grasp.”
For a successful off-market sale, the agent must align with a very motivated and well-qualified buyer to complete the process relatively quickly and efficiently. not selling an off-market property quickly is detrimental to the sale's future success. if a home does not sell quickly, potential buyers begin to talk and word soon starts leaking out about perceived reasons as to why the property has not sold.
in contrast to off-market, the auction process works to effectively source well-qualified and motivated buyers. marketing material pitched at attracting the attention of both active and passive buyers effectively allows for successful penetration into the marketplace and ultimately calls buyers into action. "the simple fact that the auction campaign has a deadline attached ensures that buyers are motivated to act quickly," says marshall white director marcus Chiminello.
an auction campaign captures the attention of the majority of the marketplace; as such, the off-market method of selling is not as effective as an auction.
the auction campaign is the ultimate commitment by the vendor to the buyer that the house is on the market for sale, and it ensures that the agent has the greatest opportunity to deal with the sale of the property in the best possible interest of the vendor.
in 2011, more than 80 per cent of house sales had occurred at auction; that is, 342 out of the 430 homes listed for sale. in comparison, about 5 per cent of sales in 2011 were accounted for by off-market sales. based on the strength of the data from sales over the past year, it is fair to say that auction campaigns yield the strongest overall results for vendors.
property management
leaving one job on Friday and reporting for duty at a new office in a new city – sometimes a new country – on monday is a professional hazard for high-flying executives. Fiona loughnan knows this scenario all too well and has made a career at elite executive services out of easing the pain faced by executives when relocating for work.
Fiona makes it her priority to ensure the transition is as smooth as possible by doing the legwork for the client, searching for their ideal home in their ideal location. “if they want, we’ll also help with removalists and school tours or, if they want to buy a house, we’ll help with that,” she says.
needless to say, top-level customers demand quality homes and excellent service, which is why elite executive services prefers to deal with the real-estate agency that sells and manages melbourne’s finest homes. the value of building good relationships with contacts in the real-estate world is crucial to the success of relocation agencies, and marshall white stands out for its quality listings and professional service within the industry.
“marshall white always has high-end properties available, and anthony wiseman and paula matlock from the property management department at marshall white are very professional. it’s really nice to have caring professionals to work with,” Fiona says.
with offices in albert park, armadale, brighton and hawthorn, marshall white is firmly ensconced in the footprint
of melbourne’s leading private schools. as a result of this prime positioning, the property management team attracts high-end tenants seeking properties based close to schools, as well as company head offices in st kilda road and the Cbd. with strong connections to melbourne’s business network, marshall white is well placed to draw from a wide range of prospective tenants for property owners.
as head of property management, paula co-ordinates business development and leasing managers responsible for marketing and managing leased properties, as well as property managers who take care of ongoing tenancy and general property management.
“we take care of larger family homes that are mostly leased by professionals moving from interstate or overseas with many of our clients living that scenario themselves – they have become investors by default because they have been transferred for work but have a strong interest in seeing their home well cared for, so they need a particular style of management,” she says.
“the very foundation of the marshall white property team is the strength of our unique skill in the facilitation and management of our clients' individual property portfolio, which is why marshall white made the strategic decision to focus on property management.”
With strong connections to Melbourne’s business network, Marshall White is well placed to draw from a wide range of prospective tenants for property owners.
The auction campaign is the ultimate commitment by the vendor to the buyer that the house is on the market for sale.
08 | MArSHALLWHITE.COM.Au | 9822 9999
beneFits oF auCtion Campaigns
Not selling an off-marketproperty quickly is detrimental to the success of the sale.
•Auctionsgeneratehigherlevels of buyer activity
•Attractsbuyersfromallprice ranges
•Unconditionalcontract•Nocooling-offperiod•Calltoactionforbuyers
SEAMuS O’BrIAN SALES MANAgEr
MArSHALL WHITE ONE
0414 477 488PAuLA MATLOCk HEAD Of PrOPErTy
MANAgEMENT
0418 399 246
MArCuS CHIMINELLO
DIrECTOr
0411 411 271
sales campaign method - residential properties sold by marshall white in stonnington 1 december 2010 - 30 november 2011
an analysis of all reported residential sales from 1 december 2010 to 30 november 2011. sourced Friday 9 december 2011 10.30am from reiv/pdol database. excludes confidential prices.
PrIvATE SALE 13%
AuCTION CAMPAIgN
87%
49 MatHOURa ROad, tOORak | IN tHE VICINItY Of $5.2Mmagnificent c1888 victorian residence has been superbly restored to become a stunning family home. highlights include sitting/dining room, study, three bedrooms, three bathrooms, living room with marble fireplace, miele kitchen and dining opening to deep garden with pool and spa. also features hydronic heating, rC/air-con, video intercom, alarm, powder room, cellar, auto gates, five-car garage. land size 741sqm approximately.
37 aRMadaLE StREEt, aRMadaLE | IN tHE VICINItY Of $3Munforgettable single-level victorian residence blends period elegance with signature designer style through arched hallway, sitting room (marble oFp), formal dining, main bedroom (en suite/bir), four further bedrooms, bathroom, sensational living/dining with state-of-the-art ilve and stone kitchen opening to picturesque north-west garden with heated pool. Features rC/air-conditioning, ducted heating, osp. land 738sqm approx.
34 CHatSWORtH ROad, PRaHRaN | IN tHE VICINItY Of $3.1MC1890s victorian showcases exceptional elegance and distinctive style through sitting room, three bedrooms and generous living/dining opening to garden with pool.
49 SaCkVILLE StREEt, kEW | IN EXCESS Of $4.3M this magnificently renovated and presented residence in the sackville ward boasts lovely period attributes blending with contemporary family living - combining space, charm and elegance with exceptional indoor/outdoor entertaining. interior features superb formal/informal living areas, five bedrooms, three bathrooms; split-level rear incorporating home theatre, study, cellar, laundry, gourmet kitchen, north-facing terrace plus in-ground pool. includes video intercom, alarm, hydronic heating, ducted cooling/vacuum, remote/three-car garage.
11 VIEWBaNk ROad, gLEN IRIS | IN tHE VICINItY Of $2.7Mart deco splendour merges with contemporary sophistication in this four-bedroom residence that combines family living with outdoor entertaining and lovely views.
34 COPPIN gROVE, HaWtHORN | IN EXCESS Of $4.1Menviably located in the exclusive st James park estate, this classically elegant three-level english tudor-style brick residence has been renovated to the highest standards. it offers exceptional family living, entertaining and recreational options including expansive formal/informal living, superb kitchen, five/six bedrooms, three bathrooms, theatre, parents and family retreats, deck plus gas-heated in-ground pool, cellar and Jenny smith-designed gardens.
MArSHALLWHITE.COM.Au | 9822 9999 | 11
sales highlights
14a dOWNES StREEt, BRIgHtON | IN EXCESS Of $1.9Ma parkside address and a large town residence full of stylish quality deliver a state-of-the-art lifestyle in one of brighton’s favourite streets.
1022 MaLVERN ROad, aRMadaLE | IN EXCESS Of $3.1Mevocative c1895 victorian residence’s elegance, spectacular gardens and exceptional light-filled dimensions highlight its impressive family appeal.
34 LaNSELL ROad, tOORak | IN tHE VICINItY Of $3.7Mthis luxury residence reveals a blend of european elegance and designer style. Features include a formal dining room, four bedrooms, gourmet kitchen and heated pool.
17 NEVILLE StREEt, aLBERt PaRk | IN EXCESS Of $1.8Ma clever conversion creates spectacular residential spaces in this free-standing former warehouse. generous living, dining and entertaining domains are enhanced by natural light.
80 SOUtH ROad, BRIgHtON | IN tHE VICINItY Of $3Mthis magnificent five-bedroom, five-bathroom French provincial residence reveals breathtaking quality and six-star lifestyle excellence with an emphasis on grand.
10 LEtCHWORtH aVENUE, BRIgHtON EaSt | IN EXCESS Of $2.2M a family environment of uncompromising functionality and finish just metres from dendy park. this exquisitely crafted up-to-five bedroom home is impressive.
83 WaLSH StREEt, SOUtH YaRRa | IN tHE VICINItY Of $5M‘iolanda’ this refined residence’s generous gardens complement superb formal sitting and dining rooms as well as light-filled living and dining areas.
5/82 MatHOURa ROad, tOORak | IN tHE VICINItY Of $4.9Mmagnificent whole-floor penthouse showcases an unparalleled level of refinement and understated luxury through stained-oak floors, opulent proportions and the finest finishes. there is also a distinguished formal dining, an impressive study and luxuriously spacious living and entertaining areas with a stunning chef’s miele kitchen opening to a terrace.
428 tOORONga ROad, HaWtHORN EaSt | ONE-BEdROOM $530,000, tWO-BEdROOM PLUS StUdY BELOW $875,000Constance apartments are ideally suited to those looking to maximise their free time in a low-maintenance home. the ingredients for the perfect lifestyle are all within easy reach – parks and gardens, cafés and restaurants, shopping facilities and sports clubs. the development features 33 apartments over two buildings and is 70 per cent sold.
5B LaNdaLE ROad, tOORak | IN tHE VICINItY Of $2.6Mthis finely crafted nicholas day-designed town residence is immaculately presented featuring generous formal and informal living, dining areas and three ensuite bedrooms.
69 MURPHY StREEt, BRIgHtON | IN tHE VICINItY Of $1.6Mbeautifully nurtured 1913 home has a family-friendly location, four-bedroom spaciousness, and a two-bedroom self-contained residence.
august 2011 - deCember 2011
49 MatHOURa ROad, tOORak | IN tHE VICINItY Of $5.2Mmagnificent c1888 victorian residence has been superbly restored to become a stunning family home. highlights include sitting/dining room, study, three bedrooms, three bathrooms, living room with marble fireplace, miele kitchen and dining opening to deep garden with pool and spa. also features hydronic heating, rC/air-con, video intercom, alarm, powder room, cellar, auto gates, five-car garage. land size 741sqm approximately.
37 aRMadaLE StREEt, aRMadaLE | IN tHE VICINItY Of $3Munforgettable single-level victorian residence blends period elegance with signature designer style through arched hallway, sitting room (marble oFp), formal dining, main bedroom (en suite/bir), four further bedrooms, bathroom, sensational living/dining with state-of-the-art ilve and stone kitchen opening to picturesque north-west garden with heated pool. Features rC/air-conditioning, ducted heating, osp. land 738sqm approx.
34 CHatSWORtH ROad, PRaHRaN | IN tHE VICINItY Of $3.1MC1890s victorian showcases exceptional elegance and distinctive style through sitting room, three bedrooms and generous living/dining opening to garden with pool.
49 SaCkVILLE StREEt, kEW | IN EXCESS Of $4.3M this magnificently renovated and presented residence in the sackville ward boasts lovely period attributes blending with contemporary family living - combining space, charm and elegance with exceptional indoor/outdoor entertaining. interior features superb formal/informal living areas, five bedrooms, three bathrooms; split-level rear incorporating home theatre, study, cellar, laundry, gourmet kitchen, north-facing terrace plus in-ground pool. includes video intercom, alarm, hydronic heating, ducted cooling/vacuum, remote/three-car garage.
11 VIEWBaNk ROad, gLEN IRIS | IN tHE VICINItY Of $2.7Mart deco splendour merges with contemporary sophistication in this four-bedroom residence that combines family living with outdoor entertaining and lovely views.
34 COPPIN gROVE, HaWtHORN | IN EXCESS Of $4.1Menviably located in the exclusive st James park estate, this classically elegant three-level english tudor-style brick residence has been renovated to the highest standards. it offers exceptional family living, entertaining and recreational options including expansive formal/informal living, superb kitchen, five/six bedrooms, three bathrooms, theatre, parents and family retreats, deck plus gas-heated in-ground pool, cellar and Jenny smith-designed gardens.
MArSHALLWHITE.COM.Au | 9822 9999 | 11
sales highlights
14a dOWNES StREEt, BRIgHtON | IN EXCESS Of $1.9Ma parkside address and a large town residence full of stylish quality deliver a state-of-the-art lifestyle in one of brighton’s favourite streets.
1022 MaLVERN ROad, aRMadaLE | IN EXCESS Of $3.1Mevocative c1895 victorian residence’s elegance, spectacular gardens and exceptional light-filled dimensions highlight its impressive family appeal.
34 LaNSELL ROad, tOORak | IN tHE VICINItY Of $3.7Mthis luxury residence reveals a blend of european elegance and designer style. Features include a formal dining room, four bedrooms, gourmet kitchen and heated pool.
17 NEVILLE StREEt, aLBERt PaRk | IN EXCESS Of $1.8Ma clever conversion creates spectacular residential spaces in this free-standing former warehouse. generous living, dining and entertaining domains are enhanced by natural light.
80 SOUtH ROad, BRIgHtON | IN tHE VICINItY Of $3Mthis magnificent five-bedroom, five-bathroom French provincial residence reveals breathtaking quality and six-star lifestyle excellence with an emphasis on grand.
10 LEtCHWORtH aVENUE, BRIgHtON EaSt | IN EXCESS Of $2.2M a family environment of uncompromising functionality and finish just metres from dendy park. this exquisitely crafted up-to-five bedroom home is impressive.
83 WaLSH StREEt, SOUtH YaRRa | IN tHE VICINItY Of $5M‘iolanda’ this refined residence’s generous gardens complement superb formal sitting and dining rooms as well as light-filled living and dining areas.
5/82 MatHOURa ROad, tOORak | IN tHE VICINItY Of $4.9Mmagnificent whole-floor penthouse showcases an unparalleled level of refinement and understated luxury through stained-oak floors, opulent proportions and the finest finishes. there is also a distinguished formal dining, an impressive study and luxuriously spacious living and entertaining areas with a stunning chef’s miele kitchen opening to a terrace.
428 tOORONga ROad, HaWtHORN EaSt | ONE-BEdROOM $530,000, tWO-BEdROOM PLUS StUdY BELOW $875,000Constance apartments are ideally suited to those looking to maximise their free time in a low-maintenance home. the ingredients for the perfect lifestyle are all within easy reach – parks and gardens, cafés and restaurants, shopping facilities and sports clubs. the development features 33 apartments over two buildings and is 70 per cent sold.
5B LaNdaLE ROad, tOORak | IN tHE VICINItY Of $2.6Mthis finely crafted nicholas day-designed town residence is immaculately presented featuring generous formal and informal living, dining areas and three ensuite bedrooms.
69 MURPHY StREEt, BRIgHtON | IN tHE VICINItY Of $1.6Mbeautifully nurtured 1913 home has a family-friendly location, four-bedroom spaciousness, and a two-bedroom self-contained residence.
august 2011 - deCember 2011
Mercedes-Benz Toorak, located in the heart of Toorak, has been an important fixture in the Toorakcommunity since 1921.
With over 120 new and demonstrator Mercedes-Benz and smart vehicles on display, you are certain tofind the vehicle of your dreams at Mercedes-Benz Toorak. Our Sales Executives, some with over 30 yearsMercedes-Benz experience, are dedicated to ensuring you find the right vehicle to suit your needs.
Mercedes-Benz ToorakNew Vehicle Sales, Finance & Insurance
29 Madden Grove, Richmond. Service, Parts & Approved Pre-Owned Vehicles. Tel: (03) 8825 500011 Carters Avenue, Toorak Village. New Car Sales, Finance & Insurance. Tel: 1300 428 657www.mbtoorak.com.au LMCT6776
11 Carters Avenue, Toorak Village.Tel: 1300 428 657.
29 Madden Grove, Richmond.Tel: (03) 8825 5000.
Mercedes-Benz ToorakA Division of Mercedes-Benz Australia/Pacific Pty Ltd
Mercedes-Benz Toorak - RichmondService, Parts & Approved Pre-Owned Vehicles
Scan the QR code to view the exceptional offers ondemonstrator vehicles available at Mercedes-Benz Toorak,or visit www.mbtoorak.com.au
Mercedes-Benz Toorak are offeringexceptional opportunities on alldemonstrators.
Mercedes-Benz Toorak are offeringexceptional opportunities on alldemonstrators.
MB TOORAK MARSHALL WHITE:Layout 1 2/2/12 5:40 PM Page 1