marketview data management platform | data services, inc
DESCRIPTION
Data Services' MarketView Data Management & Analytics Platform provides direct & data-driven marketers with a 360 degree view of their US & int'l marketing databases with advanced tools for database segmentation, customer/data analytics, data visualization, business intelligence, campaign management, cross-product analysis, marketing channel affinity reporting as well as a seamless connection to Data Services DSIemail Broadcasting Platform all in a seamless online platform requiring no software downloads.TRANSCRIPT
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Powered By:
Global Database Management & Analytics Platform
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Introduction
MarketView was designed to meet the specific needs of today’s Database Marketer. With advanced, yet user-friendly, tools for data segmentation, customer/buyer/data analysis, campaign management, email marketing and much more, MarketView provides the complete range of functionality required for all your data-driven marketing initiatives.
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Combine & Standardize Multiple Data Silos
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Compiled List Transactional Database Prospect DatabaseSpreadsheets for Various One-Off
Projects
Data Standardization & Hygiene
Appended / Modeled Data
Flag & Remove Duplicates Based on Priority; Merge Data
Core Database
Campaign Analysis & Creation
Email Deployments
Data Export for Postal, Phone & Other Campaigns
Input Files:
Reporting
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Features
Advanced SegmentationMarketView allows even the most non-technical marketer to create and execute “train-of-thought” queries, create on-the-fly data sets involving the most advanced segmentation criteria and run custom analytical reports by campaign and/or segment.
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MarketView Selection Tree Screenshot
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Features
Data AnalyticsMarketView provides advanced, customized reporting that can be used to effectively analyze customer behavior and inform marketing initiatives.Standard Reports Include:- Cross Analysis (Buyers of ‘X’ also bought ‘Y’)- Value By Source/Key- Channel Buying History
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MarketView Dashboard Screenshot
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Features
Customer/Product AnalysisEffectively analyze customer response and buying behavior in order to reveal insights with regard to both channel affinity and cross-product connectivity. Such data can be immediately leveraged to inform segmentation and subsequent campaign creative.
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Cross-Product Analysis Report Screenshot
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Features
Campaign ManagementEasily create campaigns based on even the most complex segmentation sets and business/RFM analytics. Quickly create and process queries and campaign outputs for immediate response to changing market conditions with MarketView‘s Campaign Management module.
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Features
DSIemail Platform IntegrationMarketView is seamlessly integrated for one-click transmission of segments created in MarketView into the DSIemail Platform. Marketers receive all the tools they need to effectively create, transmit, track and benchmark their campaigns in one easy-to-use online platform.
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Features
Customized Lead Scoring Pairing MarketView with DSIemail or another integrated ESPs platform allows users to create customized lead scoring programs based on a point system tied to customer / prospect interaction with email campaigns, e.g. opens and clicks as well as transactional and other elements.
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Database Services
Data Quality & File PreparationEven the most state-of-the-art database platform will be useless if your data is not validated and optimized. Data Services has 45+ years experience in validating & enhancing US & Int’l B2B & B2C databases involving postal, email & phone data from 240 countries & territories.
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Database Services
Data Enhancement & AppendAdd your data’s missing pieces and take full advantage of the segmentation functionality available within MarketView by appending demographic, transactional, behavioral and/or business data onto your file. DSI offers over 120+ B2C elements and over 40+ B2B elements available for append to your database.
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Database Services
Customer Profiling & ModelingWho are your best customers ? How can you make campaigns more efficient? What segments should be mailed more/less? All questions that can be answered by creating an accurate profile of those in your database. Data Services offers a full range of models to meet your goals.
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What’s Next?
Planned Platform Integration
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CRM
MarketingAutomation
And More…
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About Data Services, Inc.
Founded in 1967, Data Services is a leading provider of data management and multichannel services to a global client base spanning both geographic locations and industrial verticals. With state-of-the-art platforms, including MarketView, and services for US, Canadian & International Data Quality, Data Appending, Customer Profiling/Modeling, Email Broadcasting, and much more, Data Services, Inc. provides a one-stop-shop for your worldwide data management and multi-channel marketing needs!
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THANK YOU!
Data Services, Inc.31516 Winterplace PkwySalisbury MD, 21804-1883
Contact Us:
Toll Free: (800) 432-4066International: +1 (410) 546-2206Email: [email protected]
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