marketing your business on the internet
TRANSCRIPT
Kerry RegoNapa Sonoma SBDC
what’s important?
Concept by Peter Drucker
Create a plan and set yourself SMART goals otherwise your marketing arrows go all over the place.
https://marketing.grader.com
First Page of Search Results
Data byCompete, Jacob Nielsen, OptifyImage courtesyInternetReputationManagement.com
85% never get off the first page!
-Internet Reputation Management
The Importance of Email Marketing
• Opt in, permission based• Unsubscribe feature• Address posted• Commercial relationship is OK• Fines start at $16k
http://bit.ly/CANSPAMAct
CAN SPAM Act 2013
Email Marketing Services
what is socialSocial media use
web-based technologies to transform & broadcast
media monologues into social media dialogues.
•Facebook 1.32b MAU
•Twitter 500m tweets/day
•YouTube 6b hrs watched/m
•LinkedIn 313m members
•Google+ 300m MAU
•Instagram 200m MAU
Why is Social Media Important?
Logos courtesy of Aquaticus
•Blog Wordpress
•Email Marketing Constant Contact
Kinds of Media
Kinds of Media
•Networking Facebook, LinkedIn
•News Twitter, Reddit
Kinds of Media
•Bookmarking Pinterest
•Review Yelp
Kinds of Media
•Event Eventbrite
•Location/Mobile Google Places, Foursquare
Kinds of Media
Each room of your social house has
a different feel and theme.
Social is NOTthe end result.
Social is the slippery slide to your profit centers
Advertising Options
• Set Goals• Create Content• Share• Measure
