internet marketing and your business website
DESCRIPTION
Without a doubt the importance of the internet is growing up day after day. Did you know that over 1 BILLION Local Searches are performed online EVERY month? (And it’s growing by over 50% a year). The way we purchase has changed as well: 80% of people search first online before making a purchase vs. using yellow pages, or newspaper. That is why is so important to have a clear Internet Marketing strategy for your website.TRANSCRIPT
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Is Your Website Reaching its Full Potential?
www.Internetstrategyconsulting.net
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Interesting Data
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Types of Results
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Types of Results
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Interesting Data (only 25% of people click on the Advertisers section or PPC)
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Interesting Data (here are the clicks you can expect to get
according to the site’s position in the first page)
www.Internetstrategyconsulting.net
1st position
10th position
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Interesting Data About Internet
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Did you know: • Over 1 BILLION Local Searches are performed online EVERY month!! (And growing by over 50% a year.)
• 80% search first online before making a purchase vs. using yellow pages, or newspaper
•Internet is the present and the future because there is where your customers are looking for your services
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but the question is can they find you online?
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Here’s where SEO comes handy
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What is SEO?
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Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid
("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion*
www.Internetstrategyconsulting.net
*Wikipedia
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Key Factors That Affect Search Results
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1. How many clicks does it take to get to a given page?
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2. Meta Tags?a) Title b) Description c)Keywords and key-phrases
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Example of Meta Tags Title and Description
www.Internetstrategyconsulting.net
TitleDescription
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3. Content RelevanceDo you know what you are talking about? Most important are you communicating it correctly?
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4. Internal Links (are you linking to your internal pages?)
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5. How Frequently the site is updated? Remember content is king
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6. Keyword Density how related are the terms you are using?
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7. Server Speed if your site takes forever to download, that is harming your rankings
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8. Inbound links relevance
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9. Detailed Sitemap Make sure your site has one
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10. Is it Search Engine Friendly
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Other Factors To Consider
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1. Is it easy to find? (think as a customer)2. Does it have a clear purpose?
3. Is it clear what the company does and doesn’t do?
4. Is it easy to find contact information including a phone
number?
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5. Does the website reflect the company’s image?
6. Is it easy to navigate?7. Do all copy headlines say exactly what you are selling with a really good reason
to buy8. Does the copy answer customer’s
question “what is in it for me”?
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Are you ready to implement changes?
www.Internetstrategyconsulting.net
And be the winner of your market?
Visit us online today www.internetstrategyconsulting.net