ymca website by thrive internet marketing 2012

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WELCOME! THANKS, WE’RE GLAD YOU COULD JOIN US TODAY. TODAY’S PRESENTERS: IAN HARTTEN JAMES HARSH Friday, March 30, 2012

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At Thrive Internet Marketing we specialize in development of YMCA Websites that build membership and loyalty. We have a product called a ySite that is a YMCA website in a box. It has many features that Ys need to have a great YMCA website.

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Page 1: YMCA website by Thrive Internet Marketing 2012

WELCOME!THANKS, WE’RE GLADYOU COULD JOIN US TODAY.

TODAY’S PRESENTERS:

IAN HARTTENJAMES HARSH

Friday, March 30, 2012

Page 2: YMCA website by Thrive Internet Marketing 2012

WHY ARE WE HERE TODAY?

TO PROVIDE YOU A WORLD CLASS YMCA WEBSITETHAT BUILDS LOYALTY AND NEW MEMBERSHIP

ySITE INTRODUCTION

Friday, March 30, 2012

Page 3: YMCA website by Thrive Internet Marketing 2012

ySITE INTRODUCTION

OUR AGENDA FOR TODAY

01 OUR COMPANY AND PRODUCTSWHO WE ARE, WHAT WE DO AND WHY WE LOVE IT.

02

03

OUR DEVELOPMENT PROCESSA STRATEGIC PLAN TO MARKET SMART AND EFFECTIVELY ONLINE

LIVE ONLINE DEMOLEARN ABOUT THE INTER WORKINGS OF OUR YSITE PRODUCT OFFERING

Friday, March 30, 2012

Page 4: YMCA website by Thrive Internet Marketing 2012

ySITE INTRODUCTION

OUR COMPANY – QUICK HISTORY

LAUNCHED IN 1994FIRST ISP IN TOLEDO, TRANSITIONING TO WEB DESIGN AND DEVELOPMENT IN 2000.

CREATED TOLEDO.COM IN 1997A CITY PORTAL SITE, FOCUSED ON SHOWCASING NEWS, EVENTS - OVER 200K VISITORS A MONTH

FULL SERVICE DIGITAL MARKETING AGENCYBECOMING AN EXPERT IN THE YMCA AND MEMBERSHIP DOMAIN

Friday, March 30, 2012

Page 5: YMCA website by Thrive Internet Marketing 2012

ySITE INTRODUCTION

THE THRIVE TEAM - TEAM OF 10 FULL TIMERS

IAN HARTTEN FOUNDER/DIRECTOR

JOHN EIKOST SOCIAL STRATEGIST & MANAGER OF TOLEDO.COM

JEREMY ALDRICH INTERACTIVE DESIGNER

GWEN BETTS INTERACTIVE DESIGNER & TECHNICAL SUPPORT SPECIALIST

BRITTANY NORTON JUNIOR SOCIAL MEDIA SPECIALIST

EMILY RIPPE SOCIAL MEDIA SPECIALIST & CONTENT EDITOR

BEN SNYDER VIDEOGRAPHER

TRACY COX FINANCE DIRECTOR

5 OTHER PART TIME EMPLOYEES - PHOTO EDITING, COPY WRITING AND VIDEO EDITING.

BRANDY WIMBERLY PROJECT MANAGEMENT & SERVICES SPECIALIST

JAMES HARSH SALES AND SUCCESS MANAGER

Friday, March 30, 2012

Page 6: YMCA website by Thrive Internet Marketing 2012

ySITE INTRODUCTION

OUR COMPANY – EXPERIENCE

550 SITES DEVELOPEDOUR BREAD AND BUTTER SERVICE. BEEN THERE, DOING THAT, AND HOPE TO KEEP IT UP.

260 HOSTED WEBSITESWE’VE GOT SPACE FOR YOUR SITE...

+

35 SOCIAL CAMPAIGNS MANAGEDWE WILL CREATE YOU A BLUEPRINT FOR YOUR CAMPAIGN

Friday, March 30, 2012

Page 7: YMCA website by Thrive Internet Marketing 2012

A INSTANT YMCA WEB SOLUTION

DEPLOYED IN ABOUT 6 WEEKS START TO FINISHCUSTOMIZED TO YOUR YMCA

ySITE INTRODUCTION

OUR ySITE - IS A PRE-CONFIGURED YMCA WEBSITE

Friday, March 30, 2012

Page 8: YMCA website by Thrive Internet Marketing 2012

ySITE LAYOUTS – TWO TO CHOOSE FROM

LET’S TALK DESIGN. WE HAVE 2 DESIGN OPTIONS WITH MANY COLORS AVAILABLE

WHAT’S NEXT: KNOWLEDGE EXCHANGE – CONTENT

DESIGN #1www.ymcademo.com

DESIGN #2www.ymcademo2.com

ySITE INTRODUCTION

NOTE: PLEASE VISIT BOTH OF THESE OPERATIONAL SITES.

Friday, March 30, 2012

Page 9: YMCA website by Thrive Internet Marketing 2012

ySITE LAYOUTS – YMCA BRANDING MANDATES

ySITE INTRODUCTION

WE FOLLOW THE YMCA NATIONAL BRANDING MANDATE

Friday, March 30, 2012

Page 10: YMCA website by Thrive Internet Marketing 2012

ySITE LAYOUTS – MANY COLOR OPTIONS

ySITE INTRODUCTION

APPROX. 10 DIFFERENT COLOR OPTIONS TO CHOOSE FROM ON DESIGN #1

LINK: WWW.YMCADEMO.COM

Friday, March 30, 2012

Page 11: YMCA website by Thrive Internet Marketing 2012

ySITE WEB SOLUTION - CORE FEATURES LIST

✓ CREATE NEW PAGES YOURSELF

✓ ACCEPT SECURE DONATIONS

✓ UPDATE NAVIGATION MENUS

✓ SEND BROADCAST EMAILS

✓ ACCEPT NEW MEMBER REQUEST FORMS

✓ PROMOTE CORPORATE PARTNERS

✓ MULTI LOCATIONS SUPPORT

ySITE INTRODUCTION

CMS DEFINITION: CMS STANDS FOR CONTENT MANAGEMENT SYSTEM

LINK: WWW.YMCADEMO.COM

Friday, March 30, 2012

Page 12: YMCA website by Thrive Internet Marketing 2012

THINGS YOU WILL WANT TO DO WITH A ySITE...STRATEGIC EFFORTS TO ENGAGE WEBSITE VISITORS AND MEMBERS

Friday, March 30, 2012

Page 13: YMCA website by Thrive Internet Marketing 2012

TOP FEATURES - SHOWCASE YOUR STAFF AND TEAM

THINGS YOU WILL WANT TO DO

YOUR STAFF AND TEAM ARE YOUR #1 ASSET TO COMPETE - SHOW THEM OFF

SHOW OFF YOUR YMCA’S TALENTS AND PEOPLE.

THIS HELPS YOU COMPLETE AGAINST

LOCAL GYMS.

Friday, March 30, 2012

Page 14: YMCA website by Thrive Internet Marketing 2012

TOP FEATURES - SHOWCASE YOUR STAFF AND TEAM

THINGS YOU WILL WANT TO DO

YOUR STAFF AND TEAM ARE YOUR #1 ASSET TO COMPETE - SHOW THEM OFF

SHOW OFF YOUR YMCA’S TALENTS AND PEOPLE.

THIS HELPS YOU COMPLETE AGAINST

LOCAL GYMS.

Friday, March 30, 2012

Page 15: YMCA website by Thrive Internet Marketing 2012

BUILD MEMBERSHIP - GIVE AWAY GUEST PASSES AND TOURS

THINGS YOU WILL WANT TO DO

AUTO EXPIRE THE GUEST PASS

TOURS = NEW MEMBERS

LINK: https://www.facebook.com/WestToledoYMCA

Friday, March 30, 2012

Page 16: YMCA website by Thrive Internet Marketing 2012

TOP FEATURES - START AN INTRANET FOR VOLUNTEERS

THINGS YOU WILL WANT TO DO

PASSWORD PROTECTED AREAS OF THE WEBSITE

FOR STAFF AND VOLUNTEERS ONLY

Friday, March 30, 2012

Page 17: YMCA website by Thrive Internet Marketing 2012

TOP FEATURES - ACCEPT ONLINE DONATIONS

THINGS YOU WILL WANT TO DO

IN MEMORY OF....IN HONOR OF.....

Friday, March 30, 2012

Page 18: YMCA website by Thrive Internet Marketing 2012

TOP FEATURES - POST NEWS REGULARLY

THINGS YOU WILL WANT TO DO

KEEP YOUR MEMBERSHIP UP TO DATE ON WHAT IS HAPPENING

INSIDE YOUR YMCA.PRINT LESS

QUICK SUMMARY VIEW THAT LINKS TO AN

EXTENDED VIEW WITH PHOTOS AND DETAILS

Friday, March 30, 2012

Page 19: YMCA website by Thrive Internet Marketing 2012

TOP FEATURES - POST Y JOB OPENINGS

THINGS YOU WILL WANT TO DO

LINK: http://www.ymcademo2.com/index.php?src=jobs

Friday, March 30, 2012

Page 20: YMCA website by Thrive Internet Marketing 2012

TOP FEATURES - SURVEY YOUR MEMBERSHIP

THINGS YOU WILL WANT TO DO

ASK YOUR MEMBERSHIP TO RATE YOUR YMCA

ASK THEM HOW YOU ARE DOING ON A SCALE OF

1-10

http://www.ymcademo.com/index.php?src=forms&id=Customer+Survey

Friday, March 30, 2012

Page 21: YMCA website by Thrive Internet Marketing 2012

TOP FEATURES - CONTROL YOUR FACEBOOK PAGES

THINGS YOU WILL WANT TO DO

CONTROL YOUR FACEBOOK BUSINESS

PAGE CONTENT WITH EASE

ADD ADDITIONAL MENU TABS AND CONTENT

LINK: https://www.facebook.com/WestToledoYMCA

Friday, March 30, 2012

Page 22: YMCA website by Thrive Internet Marketing 2012

TOP FEATURES - CREATE PHOTO ALBUMS

THINGS YOU WILL WANT TO DO

EASY TO UPDATE YOUR PHOTOS INSIDE YOUR

SITE

LINK: http://www.ymcademo.com/index.php?submenu=aboutus&src=photo

Friday, March 30, 2012

Page 23: YMCA website by Thrive Internet Marketing 2012

TOP FEATURES - CALENDAR VIEWS

THINGS YOU WILL WANT TO DO

CONTROL YOUR FACEBOOK BUSINESS

PAGE CONTENT WITH EASE

ADD ADDITIONAL MENU TABS AND CONTENT

LINK: https://www.facebook.com/WestToledoYMCA

Friday, March 30, 2012

Page 24: YMCA website by Thrive Internet Marketing 2012

YOUR WEBSITE IS YOUR MARKETING FOUNDATION

NEXT SLIDE: WEB SITE REVIEW AND TUNE UP

ySITE INTRODUCTION

DRIP EMAIL

BLOG POSTINGS

BROADCAST EMAILS

WHITE PAPERS

TRADITIONAL ADVERTISING

SOCIAL MEDIA

PRESS RELEASES

YOURYMCA

WEBSITESEARCH TRAFFIC

Friday, March 30, 2012

Page 25: YMCA website by Thrive Internet Marketing 2012

HIRE US TODAY!OUR ySITE PRODUCT IS THE MOST AFFORDABLE WAY TO LAUNCH A NEW YMCA WEBSITE THAT BUILD MEMBERSHIP AND LOYALTY.

CONTACT US FOR A LIVE DEMO

JAMES HARSH 419-776-7000 [email protected]

Friday, March 30, 2012