internet marketing strategies for small business
DESCRIPTION
Marketing online is still a mystery for many small businesses, so I recently did a presentation for Local First Arizona to help small business owners get a handle on the concept of online marketing and where to spend their time. This presentation will help you understand the elements of online marketing, such as SEO, Social Media, Email Marketing, and then put together a plan to use them effectively to promote your company.TRANSCRIPT
Internet Marketing Strategies for Small Business
Joey Ambrose
What is Internet Marketing?
The process of marketing your product or service using the Internet•Websites & Blogging•Social Media•SEO (Search Engine optimization)•Paid Search•Email Marketing•Video Marketing
What is Internet Marketing?
Why Internet Marketing?
• Measurable• Less Expensive• Applies to
companies of all sizes
• Fast Results• Local or Global
Getting StartedQuestions to Ask
• How much time do you have?
• How much budget do you have?
• What kind of marketer are you?
• What’s your niche?
Getting StartedResearch
• Your Keywords– Google Adwords
Keyword Tool
• Your Competitors– Google Search– SEO tools that track
competitors• SEOmoz• Majestic SEO• SEO Profiler
Getting StartedStrategize
• Where to market• Create your
“marketing matrix”• Budget (for each
tool!)• Setup analytics and
tracking
Example Internet Marketing Plan
Your Website
• New Content• Maintenance• Blogging
Content Marketing
• Content marketing is the new SEO
• How it works:– Research– Create – Optimize– Publish– Measure
Search Engine Optimization
• Local SEO• Website
optimization• Link Building– Directories– Guest blogging– Blog commenting– Forums etc.
Social Media
Social Media
• Facebook• Twitter• LinkedIn– LinkedIn Groups
• Google+• Pinterest• Audience Building
Paid Marketing
• Google Adwords– Re-marketing
• Microsoft Adcenter• Facebook
Email Marketing
• Monthly Newsletters
• Updates/Specials• Providers:– Mailchimp– Constant Contact– iContact– Vertical Response
Recap
• Organize & Plan your marketing
• Implement• Feed the Machine• Track Results and
Re-Tune
Thank you!Thank you for attending the workshop! Here is my contact information if you have any follow-up questions or need help with your website.
NOTE: Visit our website at www.gowebsolutions.com and join our email list to receive our monthly newsletter with the latest Internet Marketing tips and information!
Joey AmbroseGo Web [email protected](520) 664-2324