marketing wins and epics fails from launching 83 startups - trendigital summit 2016
TRANSCRIPT
@josh_berry #trendigitalsf 1
Big Marketing Wins (…and Epic Fails)
from Launching 83 Startup
Josh Berry, Co-founderFamily Box and Econic
@josh_berry #trendigitalsf 2
@josh_berry #trendigitalsf 3
Fortune 50089% Gone Since 1955
@josh_berry #trendigitalsf 4
What’s Changed?
@josh_berry #trendigitalsf 5Photo Credit: Lauri Heikkinen
The Rise Of The Unicorn Startups
@josh_berry #trendigitalsf 7
Startup Juice
It’s not just for breakfast anymore
Photo Credit: Andreas Kambanis
@josh_berry #trendigitalsf 8
@josh_berry #trendigitalsf 9
Insert photo of house
@josh_berry #trendigitalsf 10
@josh_berry #trendigitalsf 11
@josh_berry #trendigitalsf 12
@josh_berry #trendigitalsf 13
14
1 First Sales of New Product or Service
@josh_berry #trendigitalsf 15
@josh_berry #trendigitalsf 16
@josh_berry #trendigitalsf 17
Solution FocusedVs
Problem Focused
@josh_berry #trendigitalsf 18
Wouldn’t it be
great if…?
Don’t you hate it
when…?
@josh_berry #trendigitalsf 19
Too Solution Focused!
@josh_berry #trendigitalsf 20
@josh_berry #trendigitalsf 21
@josh_berry #trendigitalsf 22
@josh_berry #trendigitalsf 23
Once you know they’ll come, then
you build it.
@josh_berry #trendigitalsf 24
InterviewsSurveysLanding PagePre-OrdersConcierge
@josh_berry #trendigitalsf 25
@josh_berry #trendigitalsf 26
@josh_berry #trendigitalsf 27
ProfHire- Marketplace product – sell as a service first
@josh_berry #trendigitalsf 28
Family Box- Interviews, surveys- Concierge product
@josh_berry #trendigitalsf 29
Family Box- Interviews, surveys- Concierge product
MVP
@josh_berry #trendigitalsf 30
@josh_berry #trendigitalsf 31
@josh_berry #trendigitalsf 32
@josh_berry #trendigitalsf 33
@josh_berry #trendigitalsf 34
@josh_berry #trendigitalsf 35
37 Preorders@ $5k
36
2 New Marketing Channels
@josh_berry #trendigitalsf 37
ExperimentMeasure
@josh_berry #trendigitalsf 38
Medium AssumptioneXperiment Success
@josh_berry #trendigitalsf 39
#22
@josh_berry #trendigitalsf 40
@josh_berry #trendigitalsf 41
@josh_berry #trendigitalsf 42
@josh_berry #trendigitalsf 43
+
@josh_berry #trendigitalsf 44
Tap into Vanity + Configure Experience
@josh_berry #trendigitalsf 45
E-mail is still kingPlain-text e-mailMisspellingsLinks
10x revenue 12 months
Raised $2M
@josh_berry #trendigitalsf 46
Forced Virality
Does the invite make
sense?
@josh_berry #trendigitalsf 47
@josh_berry #trendigitalsf 48
@josh_berry #trendigitalsf 49
Pregnant wifeProblem focusedValidate => BuildPre-ordersMAX SuccessViralityHow’s your rutabaga?
